CULTURE. COMMUNITY. COLLAB - PHOTOPLUS EXPO
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spons or s h i p m en u
Culture. Community. Collab.
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Table of
Contents
◖ about create nyc......................................3
◖ booth packages.........................................4
◖ engagement ideas.....................................5
◖ audience marketing.................................6
◖ creator experiences................................7
◖ show features...........................................8-9
◖ branding/signage.....................................10-11
◖ custom experiences.................................12
◖ media .............................................................13-14
◖ data.................................................................15
◖ contact us ..................................................16
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CONTACT 1.555.555.555 | CREATESALES@CREATENYC.COM | CREATENYC.COM #cNyc22
POWERED BY PHOTOPLUS
Create NYC celebrates the world of Image Culture, shedding light on visual storytellers
that transcend the boundaries of the frame, page, or screen to broaden and share
collective experiences, inspire meaningful conversation and change, and act as the bridge
between artistic work and cultural relevance.
Create NYC shifts the live event paradigm from a primarily tradeshow style event to a
3-day festival experience, fully immersing attendees in anything and everything that is
Imaging Culture.
Comprised of meaningful conversations with artists, journalists, tastemakers, up
and comers and seasoned specialists, as well as entertainment to encourage fresh
engagement opportunities and return attendance throughout the show.
Through our collaborations with sponsors Create NYC will be a feast for the eyes
stimulating viral moments across social channels.
Starting in 2022, brands can sponsor Create NYC with or without a booth as part of their
overall sponsorship program. At the Duggal Greenhouse booth spaces available will
be extremely limited. The maximum booth size permitted will be 400 linear net square
feet. If a booth is required for your brand to activate, speak with your account executive
immediately.
We can’t wait to chat with you!
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Booth Packages
Starter Experience Full Coverage
Package Package Package
$10,000 $20,000 $40,000
◖ 10’x10’ Booth Space ◖ 10’x20’ Booth Space ◖ 10’x40’ Booth Space
◖ Electric ◖ Electric ◖ Electric
◖ Pipe & Drape ◖ Pipe & Drape ◖ Pipe & Drape
◖ Premium Exhibitor Listing ◖ Premium Exhibitor Listing ◖ Premium Exhibitor Listing with all profile
◖ Dedicated Email available pre- or post-show ◖ Dedicated Email available pre- or post-show features
to all Create NYC registrants to all Create NYC registrants ◖ Dedicated Email available pre- or post-
◖ (1) Creator Experience Session (Walk, show to all Create NYC registrants
Workshop or 269 Stages) sponsorship ◖ (2) Creator Experience Session (Walk,
Workshop or 269 Stages) sponsorships
◖ Featured vendor video promoted to
PHOTOPLUS database & Create NYC
registrants (Video provided by sponsor)
◖ Logo placement on sponsor Thank You
signage
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GET YOUR
BRAND NOTICED!
Let’s get your brand in front of thousands of attendees in the most exciting,
innovative way possible. Included with all exhibitor/sponsor packages:
• social media: Increase your social media posts reach ahead of the show using hashtag #cnyc22 to
grow your audience and tag @CREATEbyphotoplus
• online profile: Complete your online profile in the Exhibitor Console to make sure attendees can
find you onsite.
• show specials: Upload your booth events and exclusive show offers in your online profile to ensure
your events are part of our official schedule.
• guest invites: Utilize our Exhibitor Guest Invite program through Feathr. Your dashboard includes a
shareable landing page, the ability to send emails and custom banner ads.
Connect with our Sales Marketing Manager at ian.clarkson@emeraldx.com for more information about this program.
Invest in increased engagement through Create NYC media solutions.
• email or direct mail: Connect with attendees and advertise via email or direct mail to reach more
attendees and grow your customer list.
• digital advertising: Make a splash through banner ads on photoplusexpo.com and in our mobile
app. Take advantage of our custom targeted social campaign. Plus, take advantage of various digital
upgrades that increase your visibility in the exhibitor search or create custom content to tell your
story!
• onsite sponsorships: Stand out and drive traffic to your booth on-site with one of our high-visibility
sponsorship opportunities.
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Target
Robust Marketing
According to Signal Fire’s Creator Economy Market Map, 50 million people
will soon consider themselves to be creators. Creators include independent
content creators, curators, and community builders including photographers,
videographers, social media influencers, bloggers, and editors. This community
needs the newest gear, technology, tools and techniques to help them grow
creatively and maximize monetization.
• Audience marketing prospecting will focus on the 18-25 age demographic – a burgeoning
group of young bold creators who express themselves through artistic work and cultural
relevance.
• Email marketing with existing Photo X list will target creators ages 44 and younger.
• Dedicated regional outreach to creator-related schools/universities to attract more students
and create partnerships.
• Amplified regional social media promotion via paid ads plus relevant content marketing on top
platforms.
• Integrate influencer marketing to increase presence on TikTok and YouTube.
• Meet them where they’re at with redirected out of home advertising for 18-25 like malls, movie
theaters, schools/universities and relevant associations in Brooklyn.
Expected Attendance
To ensure a dynamic experience for all attendees we will be limiting our
capacity and will require a paid ticket for entry.
• Create NYC will be an intimate experience that caters to a maximum of 2,000 attendees
per day, with a total of 4,000 unique and qualified attendees being able to participate in the
experience.
• Daily passes and Three-Days passes will be available for purchase.
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Education | Creator Experiences
Main Stage Creator Walks, sponsorship includes:
COMMITMENT DEADLINE: JUNE 30
Sessions and ◖ Experience included in official Create
Featuring the latest and most influential Workshops NYC attendee registration platform
◖ Marketing for all experiences
creatives in Image Culture. Our COMMITMENT DEADLINE: JUNE 30
(email and social)
conference team will work with you
Creator Walks ◖ Approved locations to host
to curate content endemic to our
Expanding beyond the photo walk concept, experience
programming.
sponsor creators who will host small ◖ Inclusion in show schedule
Session Investment: intimate groups of 12-15 for 2-hours with
hands on topics across photo, video, and Investment:
Begins at $10,000
All speaker travel and fees paid direct by sponsor. drones. Maximize your engagement with 25 Experience Package
Limited Availability with 12 time slots sold on a first
come, first served basis.
multiples walks. $25,000
Commercial or Giveaway Investment: Creator Workshops 15 Experience Package
$5,000/timeslot The workshops will offer intimate $17,500
Hosted in between mainstage sessions, commercial hands-on instruction on topics like post-
provided by sponsor. production, printing, branding, and website
10 Experience Package
development, social media, and a variety
of other topics. Classes will remain intimate $14,000
with approx. 25 per class.
5 Experience Package
Creator Sessions $7,500
Lecture style sessions for 25-50 attendees
on a variety of topics ranging from
3 Experience Package
inspiration to techniques. (Available Friday
$5,000
and Saturday)
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Show Features
The 30 Creators’ Beer Garden
COMMITMENT DEADLINE: JUNE 30
Align your brand with Create NYC + The 30, where attendees will be able to have a bite and beer, connect
with old and new friends, share their work and meet with creators they admire. The garden will host casual
chats from The 30 photographers. Sponsorships in this space will elevate the attendee experience, which
could include meet and greets, education, exhibitions, food and beverage sponsorships, networking,
music and more! Let’s discuss custom media and experience opportunities!
Click here to learn more about The 30
Investment: Call for Pricing
@the30photographers:
49.1K FOLLOWERS
ABOUT THE 30
The 30 carries more than 20 years of history as an annual honor for new and emerging photographers. It is
recognized throughout the professional photography industry as a “go-to outlet to discover up-and-coming
photographers” (TIME, 2015), and as a platform that helps emerging photographers grow their careers. Additionally,
in its content and educational programming, The 30 serves as a valuable resource for all photographers, offering
them business and marketing information, and creative inspiration, which can help them grow their careers.
The 30 program includes online galleries; online and in-person education and networking opportunities; social, email
and press outreach to more than 120 industry influencers and creators.
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Show Features COMMITMENT DEADLINE: JUNE 30
Create
Competition
COMPETITION LAUNCHES
MID JUNE
The goal of the Create
Competition is to celebrate
visual artistry and invest in visual
creators. As we move through
Web 3.0 and the democratization
of photography, this competition
Pet Portrait Creators Creators Live Graffiti explores that creative shift
bringing attention to genre-
Studio In Motion in Bloom Art and bending perspectives, platforms
and stories. We celebrate the
Attendees can learn to
Studio Studio Studio creative possibilities of visual arts
today.
perfect their pet photography
in a fun environment, This visually arresting studio
Experience Three talented local graffiti disciplines include: Digital
Composite, Film, Light Based
(Stills and Video) artists will be challenged to
will allow participants the Installation, Mixed Media, Motion
while also supporting a
opportunity to hone short produce art throughout the Graphics, Photo Painting, Still
worthwhile cause. They will A highlight in a high traffic course of the festival. The Photography, Video, VR/AR Video
and long form video skills
have the opportunity to see zone on the show floor. art produced onsite will be a and 3D/Metaverse Photography
including learning the latest
live demonstrations with Attendees won’t want to miss backdrop for our attendees
technology, cinematography, The competition is open to all
ambassadors who specialize photographing and being to photograph with models.
sound recording, filming with visual creators and storytellers.
in animal photography. Create photographed in this floral This dynamic experience and winners will recieve a cash
drones and more. Complete will encourage attendees to
NYC will partner with an installation. This installation prize totalling $7,500. Your
this experience with a Creator experiment and learn new company will be promoted during
animal non-profit who will will include a model to create
Session and Workshop where approches to their creativity. the call for proposals on the
provide dogs for guests to a unique studio experiance. competiton website, marketing
your ambassadors can share Create NYC will produce a
photograph and even adopt. of the program on social and
their expert knowledge on time lapsed video from the email, pre-show content on
sequencing, special effects, Investment: $35,000 multi-day experience to be finalists, opportunity to have an
Investment: Starting at published on Create NYC onsite presence and inclusion
sound editing, storyboarding
$35,000 social platforms. in competition content and
and more! promotions. Let’s discuss how
best to incorporate you brand.
Investment: $100,000 Investment:
$30,000 (exclusive) Investment: $10,000
$10,000 (per installation) (up to 5 sponsors max)
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Branding/Signage COMMITMENT DEADLINE: JUNE 30
Badge Stock Lanyard Official Tote- Wi-Fi
Sponsor Sponsor bag Sponsor Sponsor
Quantity: 4,000 Quantity: 4,000 Quantity: 4,000 All attendees will access Wi-Fi with
your customized username, logo
Your one-color logo will be printed Your company’s logo or URL will Each attendee will receive an and landing page. Your logo and
prominently at the top of the badge be printed on the lanyard and your official 2022 CreateNYC branded tote customized banner (that clicks
and you receive an ad on the back of company name will go everywhere bag with your company’s logo with through to your site) will appear on
the badge. Includes production and badge wearing attendees go! This artwork designed by Create NYC. the homepage when attendees log
shipping. sponsorship opportunity is limited to on.
one qualified sponsor. (Production not Includes distribution of tote bags
Investment: $10,000 included). onsite. Totes provided by sponsor. Additionally, your sponsorship will be
advertised in all pre-show attendee
STYLE: Double-clipped Investment: $10,000 (exclusive) newsletters and on-site meter board
LANYARDS: Sponsor-provided signs.
Investment: $10,000 (exclusive) Investment: $15,000 (exclusive)
10 | create n yc 2 022 sp o n so r sh ip m e n u ph oto plusex po.co m | creat en ycsa les@em era ld ex po.com #cNyc22Branding/Signage COMMITMENT DEADLINE: JUNE 30
Registration Indoor Window Floor
Sponsor Banner Decals Decals
Your company logo will be Get attendees excited with a These window clings make for an Floor decals will be placed in strategic
strategically displayed on our prominent banner on the show floor. impressive message that will catch locations throughout the festival so all
registration desk ensuring that This banner will ensure you leave a attendees’ attention as they navigate attendees see your brand’s logo and
attendees are surrounded by your lasting impression. the Duggal Greenhouse. message as they journey through the
brand during registration. Your show.
logo will be included in our email Pricing includes production, Pricing includes production,
confirmation and registration page. installation and dismantling. installation and dismantling. Pricing based on number of decals,
Plus you have the opportunity to size and location.
provide attendees with swag. Investment: Call for Pricing Investment: Call for Pricing
(Limited Availability) (Limited Availability) Investment: Call for Pricing
Investment: $20,000 (exclusive) (Limited Availability)
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ex po.co m era ld ex po.com #cNyc22Bring Your Brand to Life Custom Experiences Boost your presence with immersive on-site experiences attendees will be talking about long after Create NYC concludes. There are many ways we can work with you beyond traditional booth space to promote your brand. Have an exciting, creative, out-of-the-box idea you want to run by us? Let’s discuss. Our team will work with you to keep you top of mind even after the show is over. Engage our audience in an innovative, meaningful way this year. Examples: ◖ Photo Studios and Education ◖ Meet and Greet: Selfie and Signing ◖ Meet and Greet: Creator Chats ◖ Manhattan Bridge Best Shot ◖ Gallery Exhibitions and Parties ◖ Photographic Fashion Show ◖ Happy Hours and After Parties ◖ Contest and Giveaway Programs ◖ Product Launch Party ◖ Opening Night Rave ◖ Zine Design and Printing Zone ◖ Limited Edition Merchandise Drop ◖ Screen Printing Salon ◖ Outdoor Activations 12 |create n yc 2 022 sp o n so r sh ip m e n u ph oto plusex po.co m | creat en ycsa les@em era ld ex po.com #cNyc22
Media Opportunities COMMITMENT DEADLINE: JUNE 30
02 08 12 32
DAYS HOURS MINUTE SECONDS
Show Mobile App Title Sponsorship
Countdown & Opportunities
Sponsor
(Runs until September)
Engage with our attendees as your logo appears on the Additional Investment Options:
Your company name and booth opening splash page of the app and up to three rotating $350 Featured Exhibitor Listing
number will be listed on the bottom screen banners throughout the app. You also
homepage and at the top of the receive an exclusive outbound email declaring your $1,000 Customized Push
sponsorship of the app and your logo on any app-related Notification
website, which can be linked to the
emails or promotion on-site. You will also be listed as
landing page of your choice. Gain the ‘Title Sponsor’ on the Create NYC website as well $1,000 Rotating Banner
maximum exposure and traffic! as dedicated meter boards encouraging attendees to
download the app.
Secure by 6/13 to align with
registration launch and maximize Investment Options:
exposure. $15,000 Exclusive Title
Investment: $5,000
cr eat e n yc pros pec t u s ph oto plu s e xpo. co m | ph otoXsa les@em era ld ex po.co mMedia Opportunities
Leaderboard
Banner
Exclusive banner ad spot at the top of the newsletter
that will link back to your Create NYC Planner
profile. Leaderboard Banner
$1,500/per newsletter
Product Showcase
Commitment Deadline:
Get an image of your product in front of thousands
of creators in our popular attendee newsletters.
Includes your logo on the right rail near the top
and displays your 250-word product description
with image and link in Exhibitor News section. Be
featured in a single newsletter or in each of the five
we are sending out.
Product Showcase
$1,500/per newsletter
Logo Inclusion Logo Inclusion
Add your brand logo to the newsletter for instant
recognition. Logo will be hyperlinked to your online
Create NYC Planner profile.
$99/Logo per newsletter
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Making Our Community Yours
We understand that data is integral to your business. When you partner with Create NYC
to create lasting ways to
you are collaborating with a powerful engine with the ability to reach innovators, influencers keep your message and
and purchasers in the photography and video industry. Whether you’re amplifying your thought leadership in front
marketing investment, R&D, or launching products, Create NYC Data offers you unique and of our community as well as
position your brand as an
rich opportunities to strategically place your brand within the market and directly connect with
industry thought leader.
the people.
market research. Survey invitation execution,
RESEARCH
REPORTS results allow you access incentive for participating,
+ MARKET to original data—either to onsite execution, question Don’t have
SURVEYS
share with the market as a development and a creative
Our robust database and
ability to segment our
thought leader, or to use
as an integral tool for your
compilation of data post
focus group.
team? We
audiences help you target product marketing planning. can build
the right audience for your it for you!
research. Partner with
Create NYC Data, and FOCUS
MULTIPLE
TOUCH Our brand
the content experts from GROUPS LEAD GENERATION studio is
our live shows and media We can Whether through white available
brands, to craft compelling
questions, survey the
collaborate with you to
host a meaningful focus
papers marketing on
our sites, webinars or
for all
market, synthesize market group including venue, partnering with our editorial marketing
results, and package targeting invitations, team, we can work together types.
cr eat e n yc pros pec t u s ph oto plu s e xpo. co m | ph otoXsa les@em era ld ex po.co mContact Us
J O E KOWAL S KY
SHOW DIRECTOR
646.668.3694
joseph.kowalsky@emeraldx.com
SCHEDULE A CALL
calendly.com/joe-kowalsky
DAN N ER I
ACCOUNT EXECUTIVE
(Companies A-M)
646.668.3756
dan.neri@emeraldx.com
SCHEDULE A CALL
calendly.com/dan-neri
DEN N I S TY H ACZ
ACCOUNT EXECUTIVE
(Companies N-Z)
646.668.3779
dennis.tyhacz@emeraldx.com
SCHEDULE A CALL
calendly.com/dennis-tyhacz
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