CULTURAL DIRECTOR WEMBLEY PARK - JUNE 2019 - Quintain
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CULTURAL DIRECTOR
WEMBLEY PARK
JUNE 2019
Cultural Director
Wembley Park
June 2019
JOB PROFILE
JOB PROFILE JOB TITLE: Cultural Director
DEPARTMENT: Wembley Park Arts
RESPONSIBLE TO: Chief Operating Officer
RESPONSIBLE FOR: No Direct Reports
DATE PROFILE LAST AMENDED: June 2019
Cultural Director
Wembley Park
June 2019
JOB PURPOSE
JOB WEMBLEY PARK IS CURRENTLY UNDERGOING
EXTENSIVE REGENERATION, LED BY
DEVELOPER QUINTAIN, WHICH IS ALSO
PURPOSE RESPONSIBLE FOR THE MANAGEMENT OF
THE SITE, INCLUDING MANAGEMENT AND
OPERATION OF 5,000 NEW HOMES VIA ITS
BUILD TO RENT BUSINESS, TIPI.
The new role of Cultural Director will lead the establishment
of Wembley Park Arts, a new cultural programme for
Wembley Park that ensures leadership across commissioning,
co-production, cultural infrastructure support and developing
local, national and international partnerships. Wembley Park
Arts will be established with seed funding for programming
that the Cultural Director will be expected to leverage to
generate additional fundraising. The role involves government,
community and sector stakeholder management and
leadership. It will coincide with Wembley Park’s involvement
with Brent’s year as London Borough of Culture 2020 and the
legacy of that programme. Strong networks, cultural trust and
a desire to work in private-public partnership structures with
sponsorship funding make this opportunity unique in London.
Quintain seeks a leader that can attract cultural partnerships
and co-production to grow cultural ambitions and support a
new model of cultural delivery.
Cultural Director
Wembley Park
June 2019
KEY ACCOUNTABILITIES
KEY ACCOUNTABILITIES
Organisational Cultural Programming Partnerships
• Work with the senior Quintain • Develop Wembley Park’s • Represent Wembley Park Arts publicly
team to oversee the creation of reputation for events, performing and build relationships with key
Wembley Park Arts. arts and culture. local, city, national and international
stakeholders and leaders in the cultural
• Work across Wembley Park’s senior • Develop a cultural programme
sector to enhance Wembley Park’s
teams to connect opportunities across of scale, from large events and
reputation as a cultural destination.
Wembley Park’s marketing, commercial installations to partnerships to
leasing, public realm design, community small-scale initiatives that promote a • Liaise with Brent Borough of Culture
and cultural activities. cultural identity for Wembley Park. and London Borough of Brent on
Wembley Park’s role within Brent
• Be a strong and inspirational leader • Attract new audiences to
Borough of Culture 2020 and its
who enjoys working collaboratively Wembley Park.
legacy programme.
and who is capable of motivating
• Lead the commissioning and delivery
colleagues. • Work with on-site tenants to develop
of public art through the Public
partnership projects that bring
• Establish the transparent reporting Art Commissioning Group or the
collective attention to Wembley Park
methods for the programme. establishment of an oversight body
as a cultural destination.
with a similar role and representation.
• Identify additional funding and revenue
• Encourage on-site Wembley Park
sources to supplement Quintain’s • Orchestrate collaborations between
tenants to open their work to the public
committed budgets for cultural artists, cultural organisations
either through programming in the
programming and the revenue from and Wembley Park to establish
public realm or making their activities
commercial assets shared with the and produce innovative cultural
more transparent and permeable.
Borough of Brent. programming, permanent public art,
cultural partnerships and cultural
• Communicate the value and purpose Financial
infrastructure
of the cultural programme across the
organisation. • Co-ordinate cultural partners to • Leverage and Manage the initial
deliver programming that activates budget for Wembley Park Arts,
• Establish an Advisory Panel for the which has been set at a baseline of
the full range of cultural platforms
Wembley Park Arts programme at least £400,000 per annum, as part
across Wembley Park including internal
for guidance purposes representing of a greater three year £2m budget
venues, processions, plazas and stages,
internal Quintain departments to activate the district, provide
amphitheatres, and pocket parks (see
(including marketing & events, embedded public art, and participate
Cultural Delivery Platforms section).
development, retail leasing and Tipi as a Main Partner for the Brent
leasing), the Borough of Brent, GLA • Work with Wembley Park’s Marketing Borough of Culture.
and ideally the Stadium and Arena, department to align the cultural
Brent Civic Centre and the cultural programme with Wembley Park’s • Build on the initial investment to
institutions on-site. place-brand and ensure the developing generate additional programming
cultural narrative of Wembley Park is funding through partnership,
• Work alongside Wembley Park sponsorship and philanthropic
communicated effectively.
marketing and events teams to contributed income to maximise
integrate cultural programme into • Ensure resources are in place to the activities of the project.
broader Wembley Park place making deliver all projects.
animation programmes. Liaising with • Calculate the in-kind investment of
• Provide continuous assessment Quintain and venue hire values to
the Events team, as required, to
of projects. properly reflect the total sponsorship
help procure and deliver events
and initiatives that form part of of Quintain to Wembley Park Arts.
the cultural programme. • Prepare external Funding applications
and the resulting reports.
Cultural Director
Wembley Park
June 2019
GENER AL ACCOUNTABILITIES
GENERAL
ACCOUNTABILITIES
• Undertake additional relevant duties
which fall under the general scope of the
role, as directed by your Manager, raising
any issues with capacity so they can be
properly managed;
• Participate in the full year and half year
Performance Development Review
process as reviewer and reviewee,
meeting the standards and time scales
required by the Company;
• At all times ensure that your
understanding and skill level regarding
the Company’s IT systems are up to date,
as applicable to your role. Undertake IT
training as required to ensure full and
proper use of the available technology;
• Work within the Company’s policies and
procedures, governance framework and
standards, as detailed on the Company’s
Intranet;
• Remain knowledgeable about Group
activities, benefiting from all forms of
internal communication provided and
acting as a positive ambassador for the
Company at all times;
• Use materials and resources effectively
and efficiently to minimise waste and
consider the impact of potential actions
on the environment before taking
business decisions.
Cultural Director
Wembley Park
June 2019
ABOUT WEMBLEY PARK ARTS
ABOUT
WEMBLEY
PARK ARTS
QUINTAIN WILL BE ESTABLISHING The mission of Wembley Park Arts is to leverage Wembley
WEMBLEY PARK ARTS, A DEDICATED Park’s global reputation for events, entertainment and
performance to invite creative and cultural industries to
CULTURAL DELIVERY PROGRAMME expand the ambition to greater audiences across Wembley
THAT REFLECTS THE LONG-TERM Park’s exterior and interior places. Wembley Park Arts
COMMITMENT TO ARTS AND CULTURE unites contemporary artists, institutions and festivals with
A KEY COMPONENT OF THE VISION iconic locations, cutting-edge event infrastructure, diverse
OF WEMBLEY PARK AS THE CULTURAL communities and London’s most exciting runway to create
memorable cultural experiences. Accessing the expertise
CAPITAL OF NORTH WEST LONDON. and management of Quintain, Wembley Park Arts will
foster dynamic partnerships and provide access to a globally
iconic destination.
Wembley Park’s heritage and geography position Wembley
Park as a hub for cultural activity in North West London.
Layering different scales of creation and presentation to
the reputation of global ground-breaking cultural moments
will make Wembley Park the destination to live, work, and
creatively express.
Wembley Park Arts programmes will consider the following
core commitments to: LIVE, PLATFORMS, MUSIC,
INTERACTION, COMMUNITIES, CREATION to shape
the unique and partnership programming. The programme
will begin in tandem with 2020 Brent Borough of Culture
as a Main Partner across at least three key events in the
Festival Programme.
Cultural Director
Wembley Park
June 2019
WEMBLEY PARK CULTUR AL DELIVERY PL ATFORMS
WEMBLEY WEMBLEY PARK PROVIDES A UNIQUE
LOCATION FOR INDOOR AND
PARK OUTDOOR CULTURAL EVENTS. EVENT
INFRASTRUCTURE IS EMBEDDED
WITHIN THE PUBLIC REALM ACROSS
CULTURAL THE SITE OFFERING ACCESS TO
POWER, WATER AND EMBEDDED
DELIVERY STAGES AND SEATING. FURTHERMORE,
SINCE THE SITE IS MANAGED BY A
PLATFORMS SINGLE DEVELOPER WITH ITS OWN
EVENTS MANAGEMENT TEAM, IT
IS POSSIBLE TO RUN EVENTS OR
CREATE INSTALLATIONS AT WEMBLEY
PARK WITHOUT THE ADDITIONAL
BUREAUCRACY, PERMISSIONS AND
LOGISTICAL CHALLENGES OF OTHER
URBAN LOCATIONS.
The scales and roles of these different ‘Cultural Platforms’ span
from permanent venues to public spaces, intimate pocket parks
to plazas, amphitheatres, stages and processional routes for
installations, performances and parades across the site. The
role will be responsible for ensuring Wembley Park’s Cultural
Delivery Platforms are utilised to their maximum effect.
PERMANENT
Cultural Infrastructure Creative Industries Public Art
Wembley’s growing portfolio of cultural & Commercial Spaces Permanent and semi-permanent
venues stretch from icons such as Commercial spaces across Wembley installation typologies are outlined within
Wembley Stadium and The SSE Arena, Park provide opportunities for cultural the Wembley Park Public Art Strategy
Wembley to small-scale community activation through partnerships with including pop-up installations, permanent
spaces like The Yellow and The Corner. commercial tenants and brands, installations and digital infrastructure.
Each have their own operators delivering engagement with creative industries
cultural programming and production, and meanwhile activation of empty Embedded Art & Design
hosting events and activities that commercial spaces. The ongoing development of Wembley
contribute to Wembley Park’s cultural Park and its public realm afford
offer. Activations for these spaces should Meanwhile Spaces opportunity for embedded art inclusive
seek to open them up to broader Vacant or underused spaces such as of street furniture, parks, playspaces,
audiences, permeate the boundaries car parks, vacant units or temporary façades, art and architecture designs
between the interiors and exteriors of the structures offer opportunities for for new buildings and wayfinding.
spaces, and connect the venues within a surprise activations, edgy programming
broader Wembley Park narrative. and experimentation.
Cultural Director
Wembley Park
June 2019
WEMBLEY PARK CULTUR AL DELIVERY PL ATFORMS
PROGRAMMING
Processions Stages/Plazas Amphitheatres
Olympic Way and Wembley Park Open flat surfaces such as Arena Many of Wembley Park’s spaces offer
Boulevard provide wide pedestrianised Square, Market Square, the Yellow car ready-made theatres for performance,
routes embedded with event park and the Events Pad offer locations with steps or landscaped bowls providing
infrastructure including digital banners, for cultural fairs, markets, temporary ready-made seating. The scale of these
speakers, activation plots and access to stages, festivals and installations. Each will range from the Wembley steps that
power throughout, all set against the are equipped with event infrastructure will offer large audiences views down
backdrop of the Wembley Arches. and offer opportunities to connect with the length of Olympic Way to secluded
This lends these platforms to large-scale surrounding tenants and venues that locations like Weaver Walk.
linear works, mass participatory events, bring additional footfall to events or
parades and big connected ideas that installations. Pocket Parks
draw together ideas and activity from Quiet residential parks provide spaces for
across the site. intimate, relaxed activations particularly
in the summer periods. Current spaces
like Elvin Gardens and Emerald Gardens
will soon be joined by the North and
South Gardens that will afford larger
activations, sport and community events.
Cultural Director
Wembley Park
June 2019
ABOUT WEMBLEY PARK
ABOUT WEMBLEY PARK ENABLES RESIDENTS,
VISITORS AND WORKERS TO FEEL
WEMBLEY AT HOME AND BE INSPIRED. WE
MAKE EXPERIENCES EXCEPTIONAL
EVERY DAY, FROM SHOPPING,
PARK ENTERTAINMENT AND CULTURE
TO BEAUTIFUL PUBLIC SPACES AND
UNIQUE EVENTS. WE ARE ROOTED IN
OUR LOCAL COMMUNITIES BUT SPEAK
TO THE WORLD.
Wembley Park is a dynamic new cultural neighbourhood being
created in North West London. Building on the international
reputation for music and sporting events for which the area is
known, Wembley Park is fast becoming a landmark destination
with culture, entertainment and a community at its heart. It
includes homes, shops, and places to work, as well as attractive
public spaces, with parks and gardens adding to the squares and
wide boulevards already created. When completed, nearly half
of the 85-acre site will be gardens and public open space.
Wembley Park already comprises the 12,500 capacity THE
SSE ARENA, WEMBLEY, which in 2019 will celebrate its
60th anniversary as a music venue; LONDON DESIGNER
OUTLET (LDO), which includes 70 high street outlet stores,
restaurants, bars, coffee shops and a 9 screen Cineworld
cinema, 1,750 new homes and four hotels.
BOXPARK WEMBLEY, the largest Boxpark to date, opened
in December 2018, has brought independent and established
street food traders to the area, as well as 200 events
throughout the year. TROUBADOUR WEMBLEY PARK
THEATRE, a new flexible 1,000-2,000 seat capacity theatre
has been created inside the former Fountain Studios and will
welcome the National Theatre’s War Horse later this year.
Event infrastructure is embedded in the public realm across
Wembley Park forming cultural platforms that range from
intimate pocket parks to stages, plazas and processions for
large-scale participation events and spectaculars. To date these
have hosted programmes such as International Busking Day,
outdoor summer film screenings and the LIGHT UP THE
NIGHT FESTIVAL.
Cultural Director
Wembley Park
June 2019
ABOUT WEMBLEY PARK
Wembley Park is fast establishing its credentials as a new
creative hub for North West London, and is a key strategic
partner of Brent Borough of Culture 2020. The ambitious
cultural strategy for the area includes affordable artist studios,
run by Second Floor Studios & Arts, a public art programme
and extensive cultural programming and events, most of
which are available free of charge. 2019 will see the launch of
the Wembley Park Arts programme, with an independent
curatorial team raising the scale and ambition of cultural
commissioning for the neighbourhood.
With 5,750 NEW HOMES being created by developer
Quintain, in addition to the 1,750 already built, Wembley Park
is one of the largest and most exciting urban developments in
Europe. Around 5,000 of the homes being created at Wembley
Park are build-to-rent properties managed by TIPI, Quintain’s
lifestyle-focused rental management company, which also
oversees management of resident lounge spaces and services.
Customer service, estate management, cultural and events
programming and security all managed by one single point of
contact, ensuring a seamless service and effortless quality living.
THE YELLOW is Wembley Park’s community centre
and provides an extensive weekly programme of
community activities where visitors can learn new skills
at regular workshops and enjoy free fitness classes.
THE CORNER is a space for creative learning and
development housed within Wembley Library and
provides a range of free courses, workshops and events.
Cultural Director
Wembley Park
June 2019QUALIFICATIONS
QUALIFICATIONS • Degree level or equivalent experience in
performing or visual arts.
EXPERIENCE • Professional qualifications or participation in
the London cultural scene.
SKILLS • Interest in working outside traditional
cultural institutions.
• Skill/evidence of collaborative working approaches.
• Experience working across disciplines and desire to
generate programming in non-traditional venues.
• Ability to support non-traditional and
traditional spaces (studios, recording studios,
performance space).
• Financial and business acumen, and experience
of managing significant budgets.
• Experience of developing portfolios from public,
private and earned income sources.
• A knowledge of the City’s priorities and the
international arts and design sector.
• Experience in running panels, selection committees
and community engagement.
• Experience identifying opportunities and
understanding how culture can deliver diverse
impacts across departments of a complex
organisation.
• Management experience.
• Motivating teams outside direct
line-management is a plus.
ADDITIONAL
INFORMATION
• The role is based at Wembley Park.
• The role will operate on a 37.5 hour week,
worked five days over seven. The nature of the
role means that flexibility is required including
working evenings and weekends.
Cultural Director
Wembley Park
June 2019HOW TO APPLY
HOW TO APPLICATIONS MUST INCLUDE:
• CV
APPLY • COVERING LETTER outlining suitability and vision for
the role
APPLICANTS WISHING
TO APPLY SHOULD SUBMIT • PORTFOLIO comprising a maximum of four examples of
THEIR APPLICATION TO relevant projects showcasing the applicant’s experience of
RECRUITMENT@QUINTAIN.CO.UK establishing cultural programmes
BY 15TH JULY 2019
A copy of Quintain’s Applicant Privacy Notice can be found
on quintain.co.uk/careers
Please note that due to the volume of applications received,
Quintain will only be able to respond to applicants who have
been short-listed for interview.
Cultural Director
Wembley Park
June 2019Q U I N TA I N .CO. U K W E M B L E Y PA R K .CO M Cultural Director
@ Q U I N TA I N LT D @ W E M B L E Y PA R K Wembley Park
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