Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE

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Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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Creating a Global Champion
   J.P. Morgan European Tech Stars 2020 Conference
                   September 2020
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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Deep industry know-how and vast experience in direct-to-customer, media
and digital businesses

           Tim Schiffers                           Henning Rönneberg                            Marc Schachtel                        Geoff Cook
           Chief Executive Officer                 Chief Financial Officer                      Chief Operative Officer               CEO The Meet Group /
           (CEO)                                   (CFO)                                        (COO)                                 General Manager Video

As Group CEO Tim Schiffers is           Henning Rönneberg is responsible              Group COO Marc Schachtel is          Geoffrey Cook is CEO of The Meet
responsible for ParshipMeet             for the central functions of the              responsible for the group’s          Group, overseeing the social dating
Group’s overall strategic direction.    group. In his role as Group CFO he            technology and platform strategy.    and entertainment portfolio of the
He oversees the brand, media and        oversees finance (treasury,                   For the matchmaking part of the      group. In addition, he is responsible
marketing activities to ensure          controlling, accounting, tax),                business, he oversees the product    for ParshipMeet Group’s overall
growth across the portfolio of          investor relations and business               strategy and drives the constant     video strategy including the vPaaS
brands.                                 intelligence as well as human                 optimization of customer success     business.
                                        resources, compliance and legal               and monetization.
                                        affairs.

Tim joined Parship as CEO in 2014       Henning joined Parship as CFO in              Marc joined Parship as Director      Geoff co-founded The Meet Group
after having led several strategy and   2008, being Managing Director                 Engineering in 2011, being CTO       in 2005 and has been its CEO ever
optimization projects within the        from 2012 onwards. Prior positions            from 2012 and Managing Director      since, which was created out of
Holtzbrinck Publishing Group. Prior     include CFO of publicly listed                from 2014 onwards.                   myYearBook. Previously he has
positions include CEO of adviqo AG,     Pixelpark AG, CFO of Axel Springer’s          Prior positions include Co-Founder   been the co-founder and CEO of
Managing Director of Wunderman          finance and services division, CFO of         and CTO of VC-backed gaming          ResumeEdge and EssayEdge.
and several national and                Bertelsmann’s Bol.com and Head of             company Goodbeans and Senior
international leadership roles at       Business Development at Infineon              Consultant at BCG Platinion, BCG’s
Bertelsmann.                            AG.                                           IT-consulting branch.
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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ParshipMeet Group – combining two leading complementary online dating
businesses into new global champion

                                                                                           Globally leading mobile-
            Leading international                                                           first, social dating and                                                           Leading global online
                mobile-first                                                                 matchmaking brands                                                                   dating & social
            matchmaking brands                                                                   and platforms                                                                entertainment platforms
               and platforms

                                                                                                   EUR 451m
                  EUR 222m                                                                    H1 2020 LTM Revenue1                                                                    EUR 229m
             H1 2020 LTM Revenue                                                                                                                                                 H1 2020 LTM Revenue1

                                                                                                  EUR 95m
                EUR 56m                                                                    H1 2020 LTM adj. EBITDA1                                                                   EUR 39m
          H1 2020 LTM adj. EBITDA                                                                                                                                              H1 2020 LTM adj. EBITDA1

1) LTM revenues and adjusted EBITDA per June 30, 2020. The Meet Group’s pro-forma adjusted EBITDA included in the above deducts 80% of the expenses for stock-based compensation from
The Meet Group’s management adjusted EBITDA. USD numbers converted at 1.12 for 2019, 1.14 for H1 2019 and 1.12 for H1 2020.
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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  Operating in highly attractive market segments with dynamic growth
  prospects
                                                                                                                     Monetizing
  Large and High Growth Markets                                                                                      Strong Structural Growth Drivers

                                                                                                                     ▪ Growth in numbers of singles from
                                                                                                                       changes in lifestyle and work
                                                                                  >8% Online dating market growth      choices
                                                                                      for US & Germany               ▪ Increasing use of online
               ~ EUR 9bn                                                                                               interaction and social
               Global online dating market TAM
                                                                                                                       entertainment
                                                                                  >11% Social entertainment market
                                                                                                                     ▪ Increasing penetration, trust and
                                                                                       growth
                                                                                                                       acceptance of meeting and
                                            EUR 2.3bn                                                                  socializing online
               Subsegment: US & German online                                                                        ▪ Technology increasing the
                    dating & matchmaking TAM                                           Video Platform as a
                                                                                                                       substance and meaning of online
                                                                                       Service business
                                                                                                                       connections
                                                                                       („vPaaS“)
                                                                                                                     ▪ Changes in customer behaviour
                                                                                                                       being accelerated by „new
                                                                                                                       normal“

Source: ParshipMeet Group estimate based on third party consulting firm report.
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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 Addressing all needs for meeting new people – from social dating and
 entertainment to matchmaking and finding a meaningful relationship  Our Brands
 Social Dating & Entertainment                                                                                                                                         Matchmaking

     MeetMe                 Tagged                 Growlr                 Skout                   Lovoo                  Parship               eharmony               ElitePartner
The mobile version of   Social Networking    The gay dating app to   Discover and meet        Leading European        Parship is THE love      The US-based           The online dating
      the bar or        and dating for the     meet men in your      new friends across           and most         brand for long-term and   pioneer in creating   service for demanding
 coffeehouse where      African American       neighborhood or       the globe or down      downloaded German-      happy relationships in   highly compatible     singles looking for an
  everyone belongs         community           across the globe           the block          speaking dating app      DACH and Benelux          relationships       inspiring relationship

                           Whatever people are looking for with us – we have the right service for them.

        A long-term relationship with the right partner? Fun encounters in a relaxed, but at the same time safe
                                     atmosphere? Live video and entertainment?

   Our highly diversified range of apps offers something for everyone. That’s what make us uniquely special in
                                             the online dating market.
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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 Uniquely covering the full spectrum of the online dating market –
 newly formed group is the global #2 dating player

                                                                          Tinder      PoF               Pairs    Meetic      OKCupid   Match             Hinge

                                            MeetMe      Skout                Tagged         GROWLr                          Lovoo                                 Parship           eharmony              ElitePartner

                                                                                      Badoo          Bumble

                                                                                                                    Zoosk                      Christian Mingle    SilverSingle   eDarling     EliteSingles

      MARKET SEGMENT                  Social Dating / Entertainment                   Classic Dating                                                              Matchmaking

       USER INTENTION                                           Meeting                                 Dating                                                          Relationship

Source: ParshipMeet Group estimate.
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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 Highly diversified business model and revenue streams standing out in the
 market

          Subscriptions                                                 Virtual Goods                                           Advertising   B2B vPaaS

Note: Revenue split in percent of H1 2020 pro forma revenues of ParshipMeet Group. USD numbers converted at 1.12 for H1 2020.
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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Live streaming dating – the future of online dating AND reality TV has
arrived, and we are leading

Live Streaming Dating: Reality TV 2.0         Components & Success Factors

                                              Technology
                                              Tens of millions of dollars per year
                                              in software improvements and new
                                              features

                                              Moderation
                                              500+ human moderators combine
                                              with sophisticated AI

                                              Talent Management
                                              30-person talent team recruit and
                                              promote emerging talents

                                              Formats                                 Combined in one easy to
                                              Constantly developing new formats      integrate SDK that any app
                                              to engage the audience                    or website can add …

                                              Monetization
                                              Gifting to streamers based on
                                              in-app purchases of coins

                                              Audience
                                              1.2 mm broadcasters and 8.9 mm
                                              viewers per month*
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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 ParshipMeet Group – one of a few global internet champions
 headquartered in Germany
  US

  50%
  of revenues

  Germany

  26%
  of revenues
                                                                                                                             HQ

  Rest of World

  24%
  of revenues

     Offices
         Hamburg (Group and Parship HQ)
         New Hope (Meet HQ)
         Philadelphia (Meet)
         Dresden (Lovoo)
         Berlin (Lovoo)
         Los Angeles (eharmony)
         London (eharmony)
         Amsterdam (Parship)

Note: Geographical split based on H1 2020 pro forma revenues ParshipMeet Group. USD numbers converted at 1.12 for H1 2020.
Creating a Global Champion - J.P. Morgan European Tech Stars 2020 Conference September 2020 - ProSiebenSat.1 Media SE
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We will now turn to the realization of synergies while staying focused on
growth

  Cross-selling between brands   Cooperation P7S1 Entertainment   Technology & platforms
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Formation of ParshipMeet Group has created a leading global player in
online dating – to IPO in 2022
          2012                                       2015                                         2016                                         2018                                       2020                    2022

 First Media-for-               Acquisition of                Acquisition of                Acquisition of               Participation of              Acquisition of                Acquisition of        Vision to IPO
  Revenue Deal                Parship by Oakley                ElitePartner                   Parship by                 General Atlantic               eharmony                    The Meet Group         ParshipMeet
    with P7S1                      Capital                                                  NuCom Group                 in NuCom Group                                                                         Group
                                                                                            EV of EUR 300m                                             EV of USD 85m                  USD 6.30 / share

Revenues ParshipMeet Group [EURm]                                                                                           Adj. EBITDA ParshipMeet Group [EURm]
                                                                                                                                                                                                                         52
                                                                                                 246
                                                                                                                                                                                                           44
                                                                                     209                                                                                                             40
                                                                                                                                                                                            36
                                                                         143                                                                                                     28
                                                  117        124
                                       82                                                                                                                            18
                           60
   37          44                                                                                                                                         9

                                                                                                                                  -5         -2

   2012       2013        2014        2015        2016        2017       2018        2019      H1 2020                           2012        2013       2014        2015         2016      2017     2018   2019      H1 2020
                                                                                              pro-forma*                                                                                                            pro-forma*

Note: All enterprise values refer to acquisitions at the time. Aggregate merger consideration for The Meet Group at USD 497m (EUR 448m) based on EUR/USD exchange rate of 1.11
1) LTM revenues and adjusted EBITDA per June 30, 2020. The Meet Group’s pro-forma adjusted EBITDA included in the above deducts 80% of the expenses for stock-based
compensation from The Meet Group’s management adjusted EBITDA. USD numbers converted at 1.12 for 2019, 1.14 for H1 2019 and 1.12 for H1 2020.
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Appendix
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Parship Group
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After consolidating the DACH market and integrating eharmony, PG #1 in
matchmaking with market leading positions in Europe and North America
…              2012              2013                   2014                2015                2016                   2017               2018                2019              2020+

                       Parship Optimization and Growth                                   ElitePartner                                              eharmony                      Innovation and
                              “Parship Excellence”                               Acquisition and Integration                              Acquisition and Integration               Growth

                                                   Sale Parship to Oakley      Acquisition ElitePartner         Sale to P7S1              Acquisition eharmony

Revenues Parship Group [EURm]                                                                               adj. EBITDA Parship Group [EURm]
    eHarmony      Parship    ElitePartner
                                                                        209                                                                                                    44
                                                                                                                                                                        40
                                                                                                                                                                 36
                                                                                                                                                                                        31
                                                               143                                                                                     28
                                            117      124                           117                                                         18
                              82                                                                                                    9
                      60
 37        44

                                                                                                                              -2
                                                                                                                -5
 2012      2013       2014   2015           2016     2017      2018     2019     H1 2020                        2012      2013     2014       2015     2016      2017   2018   2019   H1 2020
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Based on their top-of-class awareness and relevance our three strong
brands are leading in online matchmaking internationally

                         No other brand can give you           Biggest and most experienced            The dating service for discerning
 Brand promise            more confidence to fulfill          matchmaker for finding a serious           clients, where not everybody
                           your relationship goals                 long-term relationship                         makes the cut

Brand personality       Trusted & dedicated confidant                  The passionate expert                  The cultured agent

                     Confidence: highest chance of success   High chances and the most efficient     Find the perfect partner with a similar
Emotional Benefit     and most efficient way to find your    way to find the perfect partner for a      social standing and lifestyle for a
                                    partner                    long-lasting, happy relationship                serious relationship

                       Largest pool of desirable singles     The largest selection thanks to the          Best pre-selection through
Functional Benefit
                          seeking a real relationship                 largest database                     manual profile inspection
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Parship’s “Circle of Excellence” is the proven way of running online
matchmaking successfully, also forming the blueprint for eharmony growth

Parship “Circle of Excellence” in Online Matchmaking                        Key Facts

                                 High media
                                 pressure &                                 ▪ In the online matchmaking business the most
                                  efficient                                   important asset is having and constantly
                                 marketing                                    refilling the largest database of high-quality
               enables                            combined with               singles.
                                                                            ▪ This large database is the key driver for the
                                                                              attraction and – in the case of a subscription
                                                    Optimized                 model – conversion of new singles.
          Best in class user                      conversion of             ▪ The only way to obtain and grow such a high
                                Strong Brand
           monetization                           online (brand)              quality database is to build up a brand
                                                      traffic                 communicating this exact proposition.
                                                                            ▪ This can most effectively be achieved via use of
                                                                              reach media, which in turn can only be afforded
             as basis for                            leads to
                                                                              based on excellent monetization capabilities
                               Largest database                               generating strong customer lifetime values.
                                of high quality                             ▪ Today, Parship Group masters this cycle and
                                     users                                    runs it in a highly profitable way.
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The Meet Group
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The Meet Group has combined acquisitions with a proven history of
performance through innovation to claim a market leading position
                                                                                 Acquisition Skout            Acquisition Tagged             Acquisition Lovoo              Acquisition Growlr              First vPaaS Client

          2005                     …               2010               2011              2012             …       2016                      2017                     2018              2019                      2020

  Launch of myYearbook -one                                                             myYearbook                                                                          Introduction of video          Live-streaming
                                                       Go-live on                                            Mobile surpasses              Launch of live-
 of the first social networks for                                                       rebrands to                                                                         Platform as a Service          surpasses 50%
                                                   iPhone and Android                                        90% of revenue               streaming video
      meeting new people                                                                  MeetMe                                                                               Business (vPaaS)              of revenue

                                                                                                                                   Forms The Meet Group                                                    Acqu. by ParshipGroup

 Revenues The Meet Group [USDm Reported]                                                                              adj. EBITDA The Meet Group [USDm Reported]
      MeetMe        Skout          Tagged          Lovoo          vPaaS      Growlr

                                                                                      212
                                                                                                                                                                                                    42
                                                                          179
                                                                                                145                                                                        32          32
                                                           124                                                                                               29                                                   29

                                                                                                                                                  20
                                            76
                            57
               45
                                                                                                                                    5

             2014           2015            2016           2017           2018        2019     H1 2020                             2014           2015       2016          2017       2018          2019        H1 2020

Note: adjusted EBITDA of The Meet Group can be found in the appendix of this presentation
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The Meet Group‘s continuous focus on three key pillars drives a sustainable
advantage in the market

                                            Build the most
                                     engaging dating communities
                                             in the world

                                          (2.1 billion monthly chats)

               provides the                                                       provides the
               distribution                                                       monetization
              advantage to…                                                      advantage to…

                                                                          Invest in new products and
                                                                          services like live-streaming
     Partner for and acquire new
                                                                           video and AI to entice our
     audiences, including through
                                                                        community to spend more time
    platform-as-a-service products            provides the user
                                                 acquisition
                                               advantage to…              (1.1 billion video minutes monthly)
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 Adjusted EBITDA definition of The Meet Group

    The Meet Group (the “Company”) uses Adjusted EBITDA as a performance measure, which is a financial measure that either excludes or includes amounts that
    are nor normally included or excluded in the most directly comparable measure calculated and presented in accordance with U.S. GAAP. The company defines
    Adjusted EBITDA as income or loss from operations before interest expense, benefit from the provision for income taxes, depreciation and amortization expense,
    stock-based compensation expense, non-recurring acquisition, restructuring or other expenses, gain or loss on foreign currency transactions, gain or loss on sale
    or disposal of assets, bad debt expense outside the normal range and goodwill and long-lived asset impairment charges. The company excludes stock-based
    compensation expense because it is non-cash in nature. The company believes Adjusted EBITDA is an important measure of its operating performance because
    it allows management, investors and analysts to evaluate and assess its core operating results form period to period after removing the impact of acquisition
    related costs, and other items of a non-operational nature that affect comparability. The company recognizes Adjusted EBITDA has inherent limitations because
    of the excluded items.

    The following table sets forth a reconciliation of the Meet Group’s Adjusted EBITDA to its U.S. GAAP net income for the year 2019:

    in USD m                                                             FY 2019
    Net Income (Loss)                                                 11.332.497
    Interest expense                                                    1.301.348
    Income tax expense                                                  4.929.440
    Depreciation and amortization expense                              13.131.002
    Stock-based compensation expense                                   11.107.152
    Acquisition and restructuring                                         414.110
    Loss on disposal of assets                                                  0
    Loss on foreign currency transactions                                  10.172
    Adjusted EBITDA                                                   42.225.722

Source: The Meet Group
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