Creata Block Clever Games - V2.0 Whitepaper
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Creata Block
Clever Games
Whitepaper
V2.0
1
Table of Content
Executive summary 2
About us 3
What we do 4
Our clients 6
Our gaming products 7
Market 8
Market Drivers 18
Market Challenges & Solutions 25
Market Competitors 30
Monetization 35
Creata BCG Assets & Technologies 42
Our Team 46
Investment Opportunities 50
53
Contact Us
2
Executive Summary
Creata Business Ventures Limited, recently acquired GFM Clever
Games, Europe #1 provider of Daily Fantasy Sports, Predictor and
Betting Games, with the goal of becoming the global leader.
Clever Games, has a 20 year history of success in the industry, with
4m players, market leading technology, proven management and
development team, which when combined with Creata sport industry
expertise in mass media marketing, digital promotions, licensing,
provides all the necessary expertise and skills to achieve our goal of
becoming the leading global creator and vendor of a full suite of
fantasy sports, betting and large scale audience gaming.
Like most industries Fantasy Sports also has its challenges and
problems, one of those being the market domination by monopolies.
However the industry is now ripe for disruption through solving these
issues with revolutionary mass media business model, new secure
blockchain technology, cross border money transfer solutions, existing
profitable business, proven executive, tech and marketing teams,
mass distribution, best product and addition of a transparent,
immutable, verifiable, fraud free Tokenised Blockchain Platform and
Exchange.
Our full whitepaper will detail a superior business plan and financial
model that provides solutions to existing market and industry
problems including; cross border currency transactions, legal
regulatory framework, KYC, anti money laundering and regulatory
issues, whilst disrupting the monopoly players with a better
sustainable tokenised in-game currency business model, advanced
technology, mass market growth through long term global media
partnerships.
Providing a fairer ecosystem with better returns and opportunity for
players, developers, rights holders and investors alike.
Join us to Creata a Billion Dollar Game Changer
3
About Us
Europe's #1 Fantasy and Digital Games specialist
#1 4 millions 20 Years
Europe Global Users Success
Creators of dynamic, market leading Fantasy and Digital Sports
Games
Offices in London and Vietnam, with a large development team in
Eastern Europe which gives us a range of resource options and
scalability
International clients and users all over the world, currently delivering
in the Middle East, the USA, and all across Europe
International network and track record of success – gives us board
level access to industry development and mass audience deal
flows in UK, Europe, India, China and the US.
Unrivalled experience and expertise, creativity, infrastructure
Our Platform, which benefits from 20 years of developed IP, deploys
from a library of games and formats.
Creating dynamic games across multiple platforms for the leading
broadcasters, media companies and rights owners in Europe and
worldwide.
We are experts in mass audience, user acquisition, refining the
journey from free to pay to play gaming to betting. This makes us
perfectly positioned to take advantage of global vendor
opportunities in the USA and other markets approaching regulation.
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4
What We Do
Fantasy & Sports Gaming
Any Sport Any Device Anytime
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5
What We Do
Sports Mass Media Audience Gaming
Mass Media companies partner, vendor, creator and provider of
market leading Fantasy Games, Predictor and Betting Products.
Creator and developers of next generation blockchain gaming
platform and mass media partner innovation for
Play2Win
Daily Fantasy Sports
Prediction Gaming
Betting
Esports
Fully integrated in-game currency Tokens
Blockchain technology, providing immutable, authentic, fraud free
fantasy sports, gaming, playing, and winning.
Affordable, market leader rewards and ROI.
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6
Our Clients
Sports License Holder
Media Owners
Sportsbooks
Post funding, we can secure two further global mass media
partnerships, with audiences of more than 360m viewers /
2m unique digital users per day / 3b impressions per
annum
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7Our Gaming Products
Any Sport Any Device Anytime
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8Market
The Daily Fantasy Sports is a part of the large ever growing
electronic sports and entertainment market. With 500% increase
in the last decade. from only 12.6 million players in 2005, to now
over 60 million in US and Canada alone! This 100m worldwide
player market is currently dominated by monopolies and ripe
for disruption through revolutionary blockchain technology,
global media partnerships and mass audience distribution.
$11+ 100
billion million 500%
Global Market 2017 Worldwide Last Decade Growth
Existing Users
$565 90% $1.2
90% billion
Monopoly owned Market Leader
USD per User spend Valuation
market share
Blockchain technology allowing unique
product innovation, secure fraud free,
legitimate market with authentic results and
in-game utility token
Major Growth will be fuelled by Brazil, China,
India due to smartphone and tablet uptake
No MAJOR Competitors combined with their love of sports and
Utilizing Blockchain gaming
Technology
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9Market Size & Forecast
The global fantasy sports market is experiencing rapid growth and is expected to
realize revenue at a high rate during the forecast period. Geographically, North
America, led by the US, was the largest segment of the market in 2015, accounting
for a market share of 46.46%.
In 2016, the number of fantasy players in the US was about 57.4 million, which
makes it the largest market globally. The popularity of fantasy sports in the US
increased significantly after 2011, especially after the ban of all online POKER sites
by the US government. Vendors have started to invest in fantasy sports websites
increasingly, and the promotion of fantasy sports has gained more momentum.
In the US, fantasy sports are protected under the Unlawful Internet Gambling
Enforcement Act of 2006. The law exempts fantasy sports from the category of
illegal gambling and considers it as a game of skills rather than a game of
chance.
The popularity of fantasy sports in Europe has also grown over the years. The
growth of the market in the region stems from the encouragement for more end-
users to participate in such events due to the advent of new players into the
market.
Growing consumer spending has triggered a significant increase in end-user
participation in fantasy sports events. This trend is expected to gain more traction,
which will propel the market growth in Europe during the forecast period.
End-user participation in APAC and ROW has also increased, especially in
countries such as China, India, South Korea, Mexico, Brazil, and Japan. Increased
per capita disposable income, coupled with a rise in internet penetration, is
expected to propel the market growth in these countries. The increased popularity
of IPL (Indian Premier League) has also contributed to the growth of the fantasy
cricket sports market in India.
The global fantasy sports market is expected to grow at 11.41% during the forecast
period.
Global Market 2016-
2020 size and forecast
- USD $ Billions
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10Market Segment Geography
Fantasy sports are gaining momentum in developing regions like
APAC, South America, and Africa.
However, despite fantasy sports gaining high popularity globally, the
game still remains highly concentrated in a f ew well-developed
countries.
With all most 80% of the market located in North America and
Europe.
However, changes are happening with APAC and ROW gaining
market share, and having the fastest growth rates.
North
APAC Europe ROW
America
Canada Australia Austria Argentina
US China Belgium Bahrain
Hong Kong Croatia Brazil
India Denmark Chile
Indonesia Finland Colombia
Japan France Egypt
Malaysia Germany Kuwait
New Zealand Greece Mexico
Pakistan Ireland Peru
Singapore Italy Puerto Rico
South Korea • The Netherland Qatar
Taiwan Turkey Saudi Arabia
Thailand UK South Africa
Venezuela
Segmentation by geography
Asia-Pacific (APAC), Europe, North America, and the rest of
the world (ROW)
are the key regional markets.
Inner Circle: 2015
Outer Circle: 2020
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11Market Size & Segments
22%+ 20%
Other Growth
Sports
2016-2020 Forecast
The most popular Fantasy sports are Soccer / World Football,
Baseball, Basketball, with other sports consisting of Fantasy sports
market formats include Horse Racing, Motor Sports, Field Hockey, Ice
Hockey, Golf, Rugby, Pro-Wrestling, Surfing, Boxing, Cricket, Tennis,
Golf, and MMA (mixed martial arts).
These other sports are played by relatively fewer people globally,
which is reflected in the popularity of their respective fantasy sports
but still represents over 22% of the market with far less competition
from established vendors.
These fantasy games are either played by fans who actively follow
these sports or professionals who want to try new fantasy games.
Thus, with an increase in the participation in various games, along
with an increase in the geographical presence of fantasy game
vendors and consumers, the demand and interest in fantasy sports
will drive the increase during the forecast period.
Other Sports represents over 22%
of the market with minimal
competition from established
vendors
Inner Circle: 2016
Outer Circle: 2020
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12Market Leading Vendors
Top-vendors and their major products offerings in the global fantasy
sports market are listed below.
Media
Product
Segments
Fantasy Fantasy Fantasy Fantasy Fantasy Fantasy
Football Basketball Baseball Hockey Golf Auto-Racing
Product
Segments
Fantasy Fantasy Fantasy Fantasy
Football Basketball Baseball Hockey
Note: Clever Games is the partner provider to ESPN
Product
Vendors Segments
Fantasy Fantasy Fantasy Fantasy Fantasy Fantasy
Football Basketball Baseball Hockey Golf Auto-Racing
Product
Segments
Fantasy Fantasy Fantasy Fantasy
Football Basketball Baseball Hockey
Product
Segments
Fantasy Fantasy Fantasy Fantasy Fantasy Other 16
Football Basketball Baseball Hockey Golf Fantasy Sports
13Market Segment North America
$4.5+ 57+
Billion Million
Revenues Users
The fantasy sports market in North America is growing rapidly and is expected to
gain more revenue during the growth forecast period.
The US is the largest market in North America, with number of players increased
from 29.9 million in 2008 to more than 57.4 million in 2016.
Fantasy sports in the US are protected under the Unlawful Internet Gambling
Enforcement Act of 2006. The law exempts fantasy sports from the category of
illegal gambling and considers these sports as a game of skill rather than a game
of chance, which was recently approved by the high court.
Fantasy sports players spend an average of $550-$600 on league-related costs,
single-player challenge games, prediction games and league-gaming related
content in a year.
Fantasy football segment held a market share of 36% in terms of total end-user
participation in 2014. It was followed by fantasy baseball (19%), auto- racing (12%),
and basketball (10%).
More than 60% of North Americans watch more live sports because of fantasy
games.
Similarly, about 65% people said that they read more about sports because of
fantasy sports.
Therefore, the market for fantasy sports in North America is perfectly placed for a
mass media business model, with substantial viewership, forecast growth over 7%
p.a, high player engagement and rate card advantages for media partners in
additional to new gaming revenues.
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14Market Segment North America
The total number of fantasy sports players in North America has been increasing
since 2014 due to the rapid growth of the DFS format of fantasy sports.
This growth saw the number of fantasy sports players in the region grow by
almost 15%.
A major part of this growth in the number of players in the region is attributed to
the many new adopters of the game who have become regular DFS players.
Fantasy sports are considered one of the most popular social activities, which is
more enjoyable when played with others. An increasing number of fantasy
game players in the region are in support of a law which make the cash prizes
won by fantasy sports legal.
Over half of these players are playing more fantasy sports due to the various
technological innovations in play, like the ability to play on a mobile device.
There is not only an increase in the number of fantasy game players, but also an
increase in the number of leagues managed by every player.
Currently, the number of teams managed by each player is about 7. The
number of players who admit in indulging in some form of fantasy sports has
increased from 31% in 2012 to 64% in 2015.
All these factors shall enable the further growth of the fantasy sports market in
North America, with football, baseball, and auto-racing being the most popularly
played fantasy sports in the region.
Materials include online premium
website costs, fantasy sports
magazines, draft boards with labels,
cheat sheets/draft kits, draft
software, and tablet/smartphone
apps.
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15Market Segment Europe
$2.2 30+
Billion Million
Revenues Users
There are approx, 30 million Fantasy players across Europe, half of which are in
the U.K.
The fantasy sports market in Europe is witnessing growth in its revenue and is
expected to post a minimum 7.47% during the forecast period.
Developed countries such as UK, Germany, France, Italy, and the Netherlands are
the key leaders of the market in Europe.
In 2015, the market in the region was dominated by the fantasy soccer segment
with a 90% market share.
However, it has lost some of its market share to other fantasy sports such as
rugby, cricket, golf, and auto-racing in last few years. In 2014, the fantasy soccer
market in the region accounted for a 77% market share.
Clever Games are the biggest provider in this market place, with The Sun, The
Telegraph, The Bild newspapers, Sky Sports, ESPN as major clients.
The European market for fantasy games is a buzzing one, with The UEFA Euro 2016
and World Cup 2018 soccer tournaments provided a huge boost in interest,
engagement and players to the already highly established fantasy soccer
market in the region. This is has started to flow onto other sports providing
massive upside potential for UK/Europe to be the next big thing and outperform
the forecasts.
Fantasy sports market
in Europe 2015-2020
($ billions)
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16Market Segment APAC
$2.2+ 18.6%
Billion Growth
2016 – 2020
Revenues Forecast
China was the largest revenue contributor in the region. Other countries such as
Japan, South Korea, and India are witnessing rapid growth in the end-user base of
fantasy sports.
Increased per capita income, growing internet penetration, and rising interest in
sports are some of the key factors that are expected to propel the market growth
in the region during the forecast period.
The market for fantasy sports in APAC is expected to post a CAGR of 18.63% during
the forecast period.
The fantasy sports market in China, India, and South Korea is expected to witness a
significant increase in its popularity because of factors such as the growing
awareness about sports and increased internet penetration in these countries.
There is no specific fantasy sport or company dominating APAC because different
sports are popular in different countries. For instance, fantasy basketball is the
most popular fantasy sport in China, while fantasy sumo wrestling is a popular
choice in Japan. The fantasy cricket segment continues to dominate the Indian
fantasy sports market
The region, however, acts as a fresh breeding ground for many new fantasy league
vendors entering the market. With investor interest very high, a growing market, new
and established players looking to enter.
These ventures are expected to boost the market for fantasy sports growth
significantly higher in APAC region.
Fantasy sports market in
APAC 2015-2020 ($
billions)
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17Market Segment ROW
$1.7 20%
Billion Growth
2016 – 2020
Revenues Forecast
ROW comprises of South America and MEA (the Middle East and Africa). South
America is home to some of the fastest growing economies in the world such as
Brazil and Mexico. Brazil hosted the FIFA World Cup in 2014 and Olympic Games
2016, following which the popularity of fantasy soccer soared and this fueled the
fantasy sports market in the country. This is expected to significantly boost market
revenues in South America during the forecast period.
The fantasy sports market is growing rapidly with increased interest and
participation in various games, some of the most popular sports are football,
soccer, baseball, and basketball.
The fantasy sports market in South America is also influenced by the growing
popularity of fantasy sports in the US. Moreover, many South American players are
signing up to play for teams in the US. This has contributed to the growing interest
of the younger population in the region to watch and participate in various sports.
All these factors will help in increasing participation in fantasy sports in South
America.
The Middle East has also witnessed an increase in the popularity of fantasy sports.
Fantasy soccer is the most popular fantasy sport in the region. The growth of the
market and increased penetration of high-speed internet connectivity in the
region is expected to fuel the growth of the market in the coming years.
Africa has become an investment hub for global vendors because of its growing
population and the presence of untapped markets in the region. Global vendors
are increasingly making their presence felt in this region. Fantasy sports vendors
may find Africa a very lucrative investment destination, due to a growing affinity
toward the fantasy format of sports, which augurs well for the overall market
growth in the region during the forecast period.
ROW is currently estimated to grow at the fastest pace during the forecast period
among all other geographic regions, posting a CAGR of 19.93% during the forecast
period.
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18Market Drivers
Drivers Impact on key customer category
Direct control
over operations
and increased
social media
optimizations
Increasing
participation in
fantasy sports
Widespread
reach of the
internet
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19Market Drivers
Increasing strategic
advertising expenditure 74.5
and media partnerships
131.4
Million Million
DraftKing FanFuel
Mass Media Partnerships
Drives Market Growth Ad Spend
FanDuel and DraftKings are the two biggest vendors in the fantasy
sports market.
These vendors fuel their growth through advertising and media
partnerships. Combined investing $206 million in TV advertisements
airing in 2015.
Between January 1, 2015 and October 5, 2015, DraftKings spent $131.4
million, and FanDuel spent $74.5 million on the same.
One of the main reasons for the heavy expenditure on TV
advertisements is that, despite the increasing penetration of internet,
more consumers rely on TVs for entertainment. Additionally, the viewer
data from cable and satellite boxes can be analyzed, making it easy
for advertisers to understand the TV watching habits of target
customers.
FanDuel and DraftKings have raised hundreds of millions through
venture and strategic investors and are spending heavily in order to
increase their market presence and brand visibility. In 2015, there were
more than 60,000 commercials for DraftKings and FanDuel in the USA.
CBS Sports also boasts of a advertising partnership with FanDuel. The
partnership stands complete with a daily live video show featuring DFS
content on the channel.
These strategic investments by vendors on advertising and media
partnerships, were mass market media, live sports, with engaging
cross over digital content have provided and will continue to provide
vendors for fantasy sports gain large traction and visibility, thereby
ensuring market growth.
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20Market Drivers
Partnerships Leagues and Vendors
DFS, which forms a part of the larger fantasy sports market, has been
able to gain traction in the recent past. The huge capital backing the
establishment of these DFS leagues has further helped this sector gain
prominence. The investment of $70 million into FanDuel by Shamrock
Capital Advisors, NBC Sports Ventures, and Bullpen Capital, and the
funding of $41 million for DraftKings by Raine Group, Redpoint Ventures,
Atlas Venture, and GGV Capital has provided daily fantasy vendors with
a strong financial infrastructure to build upon.
Initially, the professional league industry was highly conservative
regarding DFS activities. However, the industry has a much more liberal
and accepting view today. Earlier, league authorities dismissed the
advent of daily fantasy leagues, pointing out that such activities would
lead to players being exploited as assets, rather than being looked upon
for their skills on the field. However, with the larger acceptance of the
medium among the populace, we see that professional leagues have
now made way for several pro league and daily fantasy partnerships.
In November 2014, NBA announced that it had become an equity investor
in FanDuel, a DFS website which hands out $10 million in weekly cash
prizes. However, the NBA strictly prohibits its players and personnel to
have a stake in these fantasy leagues. Professional league opinions have
also witnessed a clash with those of colleges and universities. The NCAA
member colleges and universities consider daily fantasy leagues as
gambling, and prohibits any player, coach, or administrator from playing
in such daily fantasy leagues using cash.
Despite such opposing views, many professional leagues partner with
daily fantasy companies. In 2014, National Hockey League (NHL) and NFL
teams announced partnerships with DraftKings. MLB also has a tie-up
with the same company. Such partnerships have further strengthened
viewership for these pro leagues.
Daily fantasy league followers consume 40% more sports content across
all media as compared to people who follow traditional fantasy leagues.
Daily fantasy league enthusiasts, who are looking for results every day,
watch more live games till the end, which further boosts advertising and
television viewership. Additionally, it also ensures an increased
consumption of digital content, while propelling an in-depth interest in
the sport. Therefore, with the growing partnerships between pro leagues
and DFS vendors, we expect the global fantasy sports market to gain
traction during the forecast period further.
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21Market Drivers
Social Media and Mass Media
Fantasy sports is a type of online game where participants assemble virtual
teams of professional players of a particular sport. Such teams then
compete based on their actual statistical performances in the actual games
being played by them. Based on this performance of the chosen players of
the fantasy team, the points for the team are compiled and totaled.
The point system for fantasy leagues are calculated by a league
commissioner, or may also be calculated by tracking actual results of the
professional sport. Thus, fantasy sports allow its players to involve
themselves much more directly during the entire duration of the league.
The medium allows individuals to exercise direct control over the operations
of their fantasy sports team. They also provide the individual with the
chance to live vicariously as general managers, franchise owners, or
coaches of their own team or teams by structuring and drafting the team.
They also have the liberty to structure the team in a manner where they can
start and organize rosters of athletes playing for them. In addition, playing
fantasy sports creates a competitive experience among friends and fellow
fantasy sports enthusiasts. The medium also enables sharing of knowledge
and expertise. These games also provide a platform for end-users to
interact with their friends and colleagues while engaging in their favorite
leisure activity.
Fantasy sports vendors are increasingly using social media platforms to
increase their interaction with consumers. For example, DRAFT, a fantasy
sports app created in 2015, and Consumer Acquisition worked together to
develop a strategy which would help DRAFT create a more personalized and
interactive experience for its users.
Consumer Acquisition used their social media tools to help DRAFT create
highly- targeted mobile app install ads on Facebook and Instagram.
Consumer Acquisition leveraged their AdRules tool to create custom
algorithms linked to the various interests of fantasy football fans.
The company created more than 250 image tests, test audiences, and
optimization tests to identify various custom sports audiences who use
official NFL and MLB statistics, brands, fantasy rankings, weather patterns,
and all-star voting. This approach by Consumer Acquisition helped DRAFT
see a 100% user growth and 70% cost reduction in their clicks per impression.
These factors are expected to drive the demand for fantasy sports among
end-users worldwide and shall boost the overall market growth significantly
during the forecast period.
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22Market Drivers
Increased Participation
There has been an increase in participation among the players of
fantasy sports, which has led to a massive growth in the global
fantasy sports market.
The number of North Americans playing fantasy sports has doubled
from the 28.5 million players in 2015
With 56.9 million spending about $565 a year on fantasy sports,
making the market a multi-billion one.
The fact that the game was not banned in 2006 under the Unlawful
Internet Gambling Enforcement Act has also helped boost the
market's prospects to a huge extent.
Fantasy sports is now considered to be a game which required skills
and knowledge and was not just a game of chance.
Vendors are also offering several schemes to encourage more
people to engage in fantasy sports. For instance, some websites
provide free entry or charge minimal registration fees for fantasy
games. Some websites also charge a nominal fee for each game,
which requires players to pay an amount as small as $2 for every
game they participate in. Apart from that, players can often win
prizes worth $500,000 or more.
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23Market Drivers
Internet Widespread Mass Adoption & Global Reach
The advent of high-speed internet has enabled gamers to track
statistics and information about players irrespective of location and
time. The population in North America was estimated to be 353
million in 2014, while the number of internet users as of June 2014
was 310 million and number of fantasy players 30 million.
Increased internet penetration in the region has created a congenial
environment for gamers to engage in a variety of fantasy sports.
Mobile phone internet penetration in Brazil is likely to reach 74.5% by
2016. These factors are collectively increasing the popularity of
fantasy sports among the population in the Americas.
Between September 2013 and September 2014, the number of
unique users participating in DFS increased by over 800% on mobile
devices alone.
Globally, high-speed internet connections have become
widespread, which has been extremely helpful for gamers who are
likely to track statistics and gather information about players on a
frequent basis. Easy access to the internet through smartphones
also enables participants to play online games from any place and
at any time. Fantasy sports is also playing a pivotal role in
promoting social interaction
Telecom operators with access to NG (Next Generation) telecom
service technologies, such as 3G, 4G and LTE, are expanding their
network in the geographical locations at a rapid pace as are LTE
license holders have also started rolling out their networks to end-
users.
Increased high speed internet broadband, mobile devices and
telecom services = increased fantasy sport participation
The internet is very important to establish and expand fantasy
sports networks among participants successfully.
More than 56% of fantasy sports participants go online daily to
check fantasy league statistics, rankings, and scores.
With 16.5% (16.5m) participants checking this data more than 10
times a day.
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24Market Drivers
Internet Widespread Mass Adoption & Global Reach
Almost 37% of fantasy sports participants refer to online content sites
as their primary source for fantasy sports league news and
information. Mobile and video are the highest emerging key resources
for digital content.
More than 50% (50m) of fantasy sports participants watch some
form of online fantasy sports video content online.
58% of such users are men, while 32% of these users are women. 82%
of the viewers watching fantasy sports video content online are men
aged between 18-34. Almost 50% of all viewers watch a live-
streaming of this fantasy sports content.
Laptops are the most used channel, with 71% of fantasy sports
participants using only them. This is followed by the 63% who use only
smartphones to access sites, online videos, apps and other digital
media associated with fantasy sports.
Therefore, the widespread reach of high-speed internet stands as one
of the most important driving factors for the market, and its
availability has the potential to provide a major boost to the market
growth.
Over 16.5m DFS players listen / watch radio, tv
show or podcast content
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25Market Challenges & Solutions
To Creata global leader
in sports gaming vendor solutions
Challenges BCG Solutions
Centralised Decentralise & Disrupt through
next generation technology,
monopolies innovative gaming, peer to
peer products and solutions
Market fraud Fraud free, ttransparent
publicly accessible data
blockchain
Lack of market trust Smart contract safety,
authenticity with immutable
results
No proof of authentic New unique Blockchain
results draw technology
Cross border Tokenisation, for in game
regulatory Banking utility token to assist many
and currency issues cross border currency issues
Anti Money laundering Pokemon Go For sport -
interactive with liver
coverage and events
Hard to cash out, with up In game currenct tokens,
to 2 weeks to receive pay exchangeable on our
outs, and risk of banks platform to fiat
freezing money
Smaller prize pools & Better odds, value, ROI,
reward inequality saving up to 33%,, more
equitable ecosystem
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26Market Challenges & Solutions
Increased Traction
10
877K Millions
2013 2018
DFS Propels Vendor Market Growth
Daily Fantasy Sports (DFS) is a niche segment of the fantasy sports
market. In traditional fantasy sports, the team owners need to play
with the same set of players throughout the season. However, in DFS
games, participants can change their players and play multiple
games on a daily basis. The two most prominent DFS websites for
fantasy football are DraftKings and FanDuel.
Over the past few years, daily fantasy football has become a global
phenomenon. Since DFS allows users to change players on a daily
basis, it helps in filtering out injured players, which was not initially
possible in traditional fantasy sports. This is one of the major reasons
for the popularity of DFS.
However, similar to traditional fantasy sports, participants need to
pay to enter the game, which can be interpreted as gambling by
consumers in some countries. Although DFS leagues call these fees
as payment or entry fees, gamers joining these leagues often see it
as a bet or a wager. FanDuel, DraftKings, Victiv, and Draft Day are
some of the websites that offer DFS.
The emergence of advanced versions of fantasy sports like DFS is
expected to propel the market growth in the future. It was observed
that as of September 2014, FanDuel's audience went up to 2.4 million
unique users. On the other hand, DraftKings' unique users
experienced a rise from 877,000 users in 2013 to 5,129,000 users in
2014 and over 10m currently
As gambling is not legal everywhere, this has led some state and
national governments to ban certain DFS sites.
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27Market Challenges & Solutions
Increased Traction
10
877K Millions
2013 2018
DFS Propels Vendor Market Growth
Daily Fantasy Sports (DFS) is a niche segment of the fantasy sports
market. In traditional fantasy sports, the team owners need to play
with the same set of players throughout the season. However, in DFS
games, participants can change their players and play multiple
games on a daily basis. The two most prominent DFS websites for
fantasy football are DraftKings and FanDuel.
Over the past few years, daily fantasy football has become a global
phenomenon. Since DFS allows users to change players on a daily
basis, it helps in filtering out injured players, which was not initially
possible in traditional fantasy sports. This is one of the major reasons
for the popularity of DFS.
However, similar to traditional fantasy sports, participants need to
pay to enter the game, which can be interpreted as gambling by
consumers in some countries. Although DFS leagues call these fees
as payment or entry fees, gamers joining these leagues often see it
as a bet or a wager. FanDuel, DraftKings, Victiv, and Draft Day are
some of the websites that offer DFS.
The emergence of advanced versions of fantasy sports like DFS is
expected to propel the market growth in the future. It was observed
that as of September 2014, FanDuel's audience went up to 2.4 million
unique users. On the other hand, DraftKings' unique users
experienced a rise from 877,000 users in 2013 to 5,129,000 users in
2014 and over 10m currently
As gambling is not legal everywhere, this has led some state and
national governments to ban certain DFS sites.
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28Market Challenges & Solutions
Our Blockchain Solutions & Benefits
Safe & Buy, Sell,
Fraud Free
Secure Trade
Global Cross Border Immutable, Verifiable Exclusive Exchange
Payments
Decentralized Transparent, Fraud Free Gaming Process
We store, verify and can guarantee authentic, fraud free statistics results
and winners!
This is due to every piece of data of every game and every player being
registered on our blockchain platform. It’s designed for authenticity where
all players involved can check and validate the game and its results.
Players, officials, leagues and regulatory bodies can also audit results, fees
and taxes via checking the smart contract that calculates the game, points,
rewards and results.
Fast, Cheap, Cross Border, Financial Transactions
Global payments is fast, easy with transaction integrity guaranteed by the
use of blockchain. Every player has access to a full, immutable, detailed
transaction history, for ease to monitor their historical and real time records.
Tokens and Exchange, Safe and Secure
Our exclusive in-house exchange, will accept and change Fiat money and
leading approved Cryptocurrency coins. By excluding fiat, the gaming
process and regulatory environment is improved, providing a safer, easier
and more profitable way to play fantasy sports.
Players and Investors can Buy, Sell, Trade and speculate BCG Tokens and in
future other Sports Digital Assets and Products on our exclusive exchange,
guaranteeing liquidity, increased ROI and fast, secure sales, buy in and
redemptions.
Tokens provide real in-game currency value, increased returns, prize
options and liquidity for token holders and investors to cash in and out of
the ecosystem fast, whilst eliminating payment / banking / cross border
issues that some Vendors and players face.
Smart contract records all terms and conditions providing a transparent,
immutable legal record that is fully visible and accessible to all parties.
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29Market Challenges
Perception about Fantasy Sports
Fantasy sports are played online and allow end-users to wager
money on the performance of professional athletes every day. Online
websites are protected under federal laws in the US and do not face
the restrictions imposed on online gambling.
However, ethical concerns were rising because of the burgeoning
popularity of fantasy sports worldwide with the illegal status of
fantasy sports being challenged in the Federal Court of California,
Florida, Michigan, Minnesota, Illinois, and New J ersey, among many
other states in the US, with Draft Kings and FanDuel preventing the
residents of Arizona, Iowa, Louisiana, Montana, and Washington from
playing fantasy sports with real money. The recent favourable ruling
by the supreme court stating that fantasy sports is not gambling but
a game of skill is a big win for vendors, providing legal certainty and
likely to propel the US market considerably.
However, there is a very blurred line of distinction between fantasy
sports and gambling in other parts of the world. No standard laws
and regulations have been formulated in other parts of the world
and, therefore, the legality of the game remains ambiguous. This lack
of industry codes will further increase the ethical dilemma among,
governments, end-users and social workgroups.
In many countries, including Brazil, fantasy sports are considered to
be a new form of gambling. The success of any fantasy sports team
depends both on performance and luck. Vendors maintain that
fantasy sports are games of skill and do not involve gambling.
Therefore, these games do not face the same kind of restrictions
faced by online gambling.
Fantasy sports are considered illegal in some countries, with
government associations and NGOs concerned by the rising
popularity of these sports among college and university students.
Therefore, the rise in internet wagering and the increased
accessibility to fantasy sports are becoming issues of morality.
Despite the recent US legal victory, there are still some negative
perceptions associated with fantasy sports could hamper the future
growth of the market.
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30Market Competitor Analysis
Vendor Landscape
The global fantasy sports market is characterized by the presence of well
diversified vendors. The market competition will intensify further through an
increase in product and service extensions, technological innovations, and M&A.
International players have increased their presence in the market and will grow by
acquiring regional or local players.
In addition, improving economic conditions are boosting market growth, making it
a conducive environment for launching new products. The adoption rate of
fantasy sports among end-users is high. Many new vendors that provide DFS
games have entered the market because of the expansion of the end-user base.
DraftKings, Yahoo, CBS, ESPN, and FanDuel are the five major vendors in the global
fantasy sports market.
The market is highly competitive, with all players competing to gain market share.
Intense competition, rapid advances in technology, and frequent changes in
consumer preferences constitute significant risks to market vendors. The
increased competition will lead to more consolidation and introduction of many
innovative and advanced offerings in the market. To survive and succeed in this
intensely competitive environment, market vendors need to distinguish their
service and products offerings through a clear and unique proposition.
The global fantasy sports market also includes companies that develop software
and online platforms for multiplayer fantasy sports. The number of such
companies is increasing because of the rising popularity of fantasy sports,
growing number of broadband services, and increased use of mobile devices.
These companies need to have strong web software development expertise and
other IT skills to develop new offerings and remain competitive.
*Note: Clever Games is the official provider to ESPN
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31Market Competitor Comparison
Daily Fantasy Sports platforms - DraftKings and FanDuel, are
the major Vendor competitors
1. Draft Kings
2. FanDuels
3. Creata Clever Games
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32Market Blockchain Comparison
Alongside DraftKings and FanDuel, there are other competitors that
implement cryptocurrency token and blockchain technology
Our blockchain-enabled competitors include:
1. No Limit Fantasy Sports (nolimitcoin.org)
2. DraftDaily (draftdaily.com)
3. Protoblock (protoblock.com)
4. Digital Fantasy Sports (digitalfantasysports.com)
5. Creata Clever Games
No Limit
Fantasy Draft Proto DFS
Sports Daily Block
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33Market Competitor Analysis
Competition Comparison
#1 7 #1 20
North America Years Established Europe Years Established
10 4
million 9 million 16
Users Sports Game Library Users Sports Game Library
$565 $1.2b $1.25 $25m
Vendor Ave Market Valuation Provider Actual Market Valuation
Rate Per User Rate Per User
Creata Clever Games, will continue to be the leading provider to global media
companies.
However, we will also expand to become a Gaming Vendor, that utilises our
catalogue of games to sell directly to customers.
We will use our mass marketing media partner opportunities and the increased
vendor margins to maximise our company skills, talents, credibility and large library
of games.
The first aim will be to convert a minimum of 25% of current Clever games Free and
Freemium users into paying registered users of our Apps and Blockchain platform.
Converting just 25% of our customers to vendor customers, without any of the
planned media partnership activations, will mean over 1m paying players /
creating $500m revenues within 2 years and becoming one of the top 5 global
players.
This should achieve a valuation over $120m, based on Draft Kings valuation of $1.2b
(funds raised to date is $700m)
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34Monetization
Multiple Revenue Streams - Unique, B2B Content Provider
proven, successful and profitable. B2C Gaming Vendor
P2P Creata Your Own Game
B2B Creator, Content & Tech Provider and Publisher: Gaming solutions for global
media partners in TV, Cable, Digital Streaming, Newspapers, Online, Sport Apps
and Social Communities.
B2B Betting Creator, Content & Tech Provider: Online and App Gaming for
leading international betting companies
B2C Gaming Vendor: DFS, Fantasy Sports, Prediction and Betting Games via our
exclusive partnerships with leading international media organisations sports
audiences exceeding 300m daily viewers, 2m unique daily digital users
P2P Creata Your Own Fantasy Game: World Exclusive decentralised, revenue
sharing model, blockchain technology to further disrupt monopolies, whilst
providing a fairer, safer, fraud free ecosystem for rights holders, brands, media
companies, developers, players, event organisers and budding entrepeneur’s.
Monetisation
B2B Content Provider
B2C Vendor
P2P Creata Your Own Game
Game Entry Fees
Subscriptions
Premium In-Game Services
In-Game Purchases
Sponsor Activations
Advertising
Exchange
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35In-Game Currency Tokens
Smart Contract
How it works
Sign Up
Sign In
Wallet
Buy Exchange Enter A
Tokens Tokens Game
Stats My BCG
Smart Contracts
Exchange
Contract
Tokens
ITO Game
Contract Contract Contract
Sport Data
Feeds
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36Monetization
Tokenise and Monetise
Game Entry Fees / Pay2Play: Revenue comes from player sign ups on BCG
platforms. In return players receive tokens, that enable them to play any of our
products on the BCG Platform. BCG makes money from a percentage of the
pool. with more players, driving more revenues, more demand and circulation for
tokens, driving a more valuable future token
Subscriptions: Our media model allows for monthly subscription, to encourage
additional loyalty, engagement and providing increased user rewards who
commit to a package. Subscriptions have been hugely successful and growing
in recent times with millennial growing up with this payment channel thanks to
mobile, netflix, cable, news, games and other subscription service plans
Premium In-Game and VIP App Services: Premium upsell options, broader team
selections, additional trades and transfers, increased odds and prize pools,
insurance, wild card, data stat feeds, AI analysis, expert analysis and best picks,
VIP invite only contests, and many other unique features designed to increase
user engagement, enjoyment, interaction, playing time, and resulting in
increased user spend per annum
In-Game App Purchases: True in-game currency value, allowing token holding
players to sign up, buy and trade during real game time, make live substitutions,
team or game changes, increase your odds, rewards, gain exclusive benefits
and much much more… watch out for our Pokemon Go for Sports… live and
interactive.
Sponsor Activations: Leveraging our CEO’s 25 years expertise and experience in
global sports, media, promotions and brand loyalty activation campaigns to
creata new revenue stream from our existing B2B clientele, new partners and
global brands who want to activate sports advertising and promotional
campaigns.
Advertising: Free2Play and Freemium Play, incomes derived from Ad Revenue
share model with mass media organisations, sponsor integration and
advertisers.
Exchange: Additional revenues from % on all Buy, Sell, Trade of BCG Tokens, other
approved Crypto Tokens, Fiat money, and partner approved Tokens or Assets. In
future this exchange will be able to trade digital assets, such as digital Collector
Cards, fan merchandise, event tickets, membership services, gift certificates,
loyalty rewards.
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37Monetization
Mass Audience User Acquisition
With existing Global Media Partnerships, more than 4m existing players, existing
business, team, library of 16 different sports games, extensive market data, user
acquisition expertise and being profitable!
We are in a unique position to acquire a large number of users at very low cost
per player, in a very short time period.
Multiple user acquisition channels, mass media partnerships and strategies will
be used to achieve this.
With an existing year round library of sports and games, we are the only provider
who can fulfill a year round calendar of Fantasy Sports, FDS, Predictor Games
and Betting Games to meet the B2B, B2C and P2P market demands and
opportunities.
Our User acquisition strategies include:
Existing 4m users - convert a minimum of 25% of our free and freemium players
to becoming paying customers = 1m worldwide players
Mass Media Partnerships - converting fans and viewers into customers via
delivering content to over 300m sport loving TV/cable viewers and 400m unique
online digital users
Database Growth Marketing - With over 4m unique users having played our
games, we are in a unique position to know what players want, how to engage
them, create look a like audiences globally and by sport and how to convert
them to users
SEO / Digital / Social Marketing / Re -Targeting - Facebook, Google, Instagram,
Telegram, other Social Platforms
TV / Print / Digital Advertising
Trade Shows - Both targeted Sports and Crypto events
TV Shows - exclusive TV show distribution to drive users and engagement
Print / Digital - Advertising, PR, marketing and promotions
Growth Token Incentive Program
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38Monetization
Token Liquidity
The strength of the business, industry success. the largest game catalogue
library of any industry player, large existing user base, player acquisition plans
combined with the strength of our mass media global partnerships and
knowledge of how to drive these to convert fans into players, ensures strong
demand for our BCG in-game currency token.
BCG Token provides a sustainable value, underwritten by a profitable business,
superior business plan to market competitors, providing a healthy ecosystem,
with excellent ROI and growth potential in the short, mid, and long terms.
Snapshot of BCG Token demand drivers:
BCG Token In-Game Value will be significantly higher than the ITO price
100m Growth tokens, have been allocated to ensure mass adoption
Conversion of only 25% of our existing 4m users, to Creata 1m BCG Token
holder user base
By converting just 0.025% of our global media partners, sports loving
distribution network to BCG users and token holders, creates opportunity to
acquire more than 1m additional users by 2020.
Special Note: our current ESPN World Cup game has more than 1.4m players
/ 40m predictions by qt finals stage.
Market growth in the last decade has been 500% and our main targeted
sports and territory markets have projected growth estimates of 20% per
annum, providing strong current and future token demand
Token Supply, Vesting & Lock Up
Post ICO - the tokens sold will be locked for a period of 14 days, After this
period the BCG tokens will be tradable, useable on our platform and we
anticipate at least 4-6 well know exchanges ensuring liquidity for BCG
Games, Platform, Ecosystem and investors.
Vesting Periods - up to 3 year vesting periods apply to Founders, Seed
Investors, Core Team, Advisors and Partners. Tokens will be unlocked
periodically to ensure there is no over supply and everybody has the same
goal to Creata long term successful and sustainable token.
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39Monetization
Token Allocation
Total BCG Token Supply 1,000,000
Total 425m BCG Tokens available through Private Sale, Pre-ITO and
ITO crowd sales
Total 100m Growth tokens
Total 40m Advisors, Legal, Accounting
Total 40m Marketing, Licensing, PR, Promotions, Partnerships
Total 300m Company Founders / Team
Total 25m Early Contributor / Seed Investors
Total 50m Prize Pool Bank
Total 20m Reserve
100m allocation of growth tokens will be made available
for current and / or future key strategic partners, star
ambassadors, influencers, team, advisors, promotion /
prizes, air drops and early contributors to ensure the
success of the project. Maximise customer retention,
reward partners and implement our new mass media
global partnerships
STRATEGIC INVESTMENT PARTNER OPPORTUNITIES - APPLY HERE! If you
are a venture capitalist, early contributor, angel investor or potential
sports / media / community industry partner
please contact corey.jackson@creata.io
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40Monetization
Revenue Projections & Key Assumptions
4m Unique Users x 25% conversion in 2019 = 1m players base
Convert Media Partner 2019 Audience x 0.05% = 300,000 in year 1, with projected
15% growth p.a
User Acquisition = 240,000 users p.a being 20,000 per month in 2019 and 2020
Projected Post 2020, average growth of 20% being slightly above market
average
Pay2Play B2C Vendor Market Average = USD $565 per user
Publisher B2B Free and Freemium 2018 Revenues = USD $2.1m actual (including
second half projected), forecast 50% growth
Projected 2019 - Total USD Revenues
Player Base 1m x $282.50 = $282.5m Major Event Mass
Mass Media Audiences 300k x $282.50 = $84.75m Audience Opportunity
User Acquisition 240,000 x $282.50 = $67.8m
highlights:
Publisher B2B = $3.15m
TOTALS = $438.2m
Japan 2019 Rugby World
Cup, China FIBA
Basketball World Cup,
Japan 2020 Olympic
Projected 2020 - Total USD Revenues Games, Australia T20
Player Base 1.2m x $372.9 = $447.48m World Cup, Football Euro
Mass Media Audiences 345k x $372.9 = $128.65m Championship and other
User Acquisition 240,000 x $282.50 = $67.8m major events can
Publisher B2B = $4.55m significantly increase the
figures projected.
TOTALS = $648.48m
Note - above projections use only $282.50 being 50% of the market ave user spend
p.a. to allow for incentives and loyalty discounts in 2019 to encourage sign ups and
66% of this average in 2020 to aid retention and further encourage new sign ups.
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41Creata BCG Assets & Technology
Formats & Game Library
DFS
Season Long Season Long Season Long Tournament DFS
Single
Team Fantasy Squad Fantasy Draft Fantasy Fantasy Single Fixture
Gameweek
Match Streak
Predictor Predictor Interactive Match Fixtures Golden
Wheel Centre Wheel Goal
Line Up Group
Predictor Predictor
Social
Goal Galore Swap Shop Trading Star Player
Bracket Bet Prompt
Exchange
Predictor Predictor
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42Creata BCG Assets & Technology
Platforms
Largest Multi-Sport Gaming Library: Soccer, Cricket, Rugby, AFL, ICC Cricket,
Hockey, Horse Racing, Formula1, eSports, Basketball, Handball, Cycling, Ice Hockey,
Golf, Greyhounds, Tennis, GAA, V8 Supercars, Billiards, Snooker, Darts
Multi language capability with experience in 25+ Languages
Skins and territories created as instances of same competition, delivered across
more than 50 countries
Fully responsive & multi-channel enabled - Mobile, Web, Console – ability to
deliver Native as required
User Account & Wallet
Single sign-on: OAUTH, Gigya +++ and numerous bespoke client integrations
Affiliate tracking
Odds Integration, BetSlip, Contextual BetPrompts
Game modes: Play For Fun / Play for Real Money / Freemium / Betting
Cloud-based architecture
Speed of turnaround – turnkey delivered within 3 weeks
Any Sports Any Events Any Territory Any Language
Media Right Gaming
Mobile Desktop Broadcast
Holders Operators
Partner
Gaming Platform Retention, ReActivation, Aquisition
Match Goal Golden Instant
Predictor Fantasy Streak DFS
Centre Galore Grid
Play
Admin Layer
Reporting & Site Customer User Create
CRM
Analytics Performance Service Profiling Tournaments
Database & Machine Learning & AI (Avora)
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43Creata BCG Assets & Technology
In-House Technologies
We create, build and host all our games in-house. We call it concept to
completion. We even host customer services for our games in our 300
seat contact centre.
Our team creates, designs and builds games seamlessly for desktop,
tablet, mobile and app to deliver the same optimised performance
however players choose to interact. Live scoring, betting integration
and fast score updates are a feature of our games. Our platforms are
robust and capable of receiving massive traffic spikes without
performance wavering.
Dual replication of our data centres in Colchester and London, which
are both served by 1Gb private pipes and linked via a 1Gb private pipe,
gives us immense flexibility and capability to manage load across our
banks of virtual servers.
Dealing with over 4 million players of multiple games demands a
robust technology platform. We take no chances and build in massive
redundancy across our platforms so that players can interact with our
games whenever they choose and right up to critical game start times.
Back-end tech stack Front-end tech stack
Java 8Struts 2 Web FrameworkSpring HTML, CSS, JSP
(Dependency injection Framework) (Java server pages)
Hibernate
Javascript, Ajax
(Object Relational mapping framework)
Mysql 5.x.x Front-end tools
(Database server) npm, grunt
Maven
(building and managing the project)
Tomcat 8, JSON, XML
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44Creata BCG Assets & Technology
Portfolio
TESTIMONIALS
http://clevergames.com/testimonials.html
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45Our Team
RICKY JACKSON
CO-FOUNDER
Founder Former Professional Co-Owner / Marketing Director
AFL Footballer of Elite Sports Properties
Leading global Sports, Media, Licensing, Merchandise
Talent Management Brand Management Licensing Collectible Merchandise
directly responsible for creating and growing the highly successful ESP Global
collectible licensed merchandise business, partnering with the world’s leading
brands, media partners and licensors. Selling well over 200 million units worldwide
and winning many international media and licensing awards.
Creata Blockchain Clever Games
Europe’s leading fantasy and digital
games company
Fantasy Games Digital Games
Clever Games, has 18 years experience designing, developing fantasy, daily fantasy
and prediction games for rights holders, brands, media partners and sportsbook
operators globally Clients include UEFA, News Ltd, ESPN, Axel Springer, ITV, Betfair,
Ladbrokes, Microsoft.
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