COTTON Yearbook 2018 - IDH The Sustainable Trade Initiative

 
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COTTON Yearbook 2018 - IDH The Sustainable Trade Initiative
COTTON
Yearbook 2018
COTTON Yearbook 2018 - IDH The Sustainable Trade Initiative
Contents
   INTRODUCTION                                              4

   BETTER COTTON GROWTH AND INNOVATION FUND                   6

   •   Better Cotton GIF: Introduction                        6

   •   2018-19 Season                                         7

   •   Towards sustainable transformation in cotton          10

          Fund management                                    10

          Driving innovations                                11

          Scaling Impact                                     13

   •   Key meetings                                          14

   MOZAMBIQUE CLIMATE RESILIENCE PROGRAM                     15

   •   Mozambique Climate resilience Program: Introduction   16

   •   Program activities                                    18

   •   Convening                                             19

   •   How to join                                           20

   MAHARASHTRA COTTON WATER PLATFORM                         21

   •   MCWP: Introduction                                    22

   •   Platform meetings                                     22

   •   Studies                                               24

   •   Projects                                              27

   GENDER TRAINING IN iNDIA                                  30
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Introduction
                                                               To this end, IDH has piloted climate resilience
                                                               programs in Mozambique and Maharashtra, India. In
                                                               the Mozambique Climate Resilience Program, IDH is
                                                               working with four private sector partners to increase
Cotton is the most widely used natural fiber in the            farmers’ resilience against extreme conditions and
world. More than 250 million people across the world           poverty by employing a coordinated approach to
depend on cotton cultivation and processing for their          provide farmers with diversified income, improved
livelihoods including millions of smallholder farmers          food intake, and training on sustainable agriculture
and their families. Owing to a large number of people          production.
employed in the cotton sector, it is one of the world’s
most important fibers and cash crops.                          The Maharashtra Cotton Water Platform (MCWP)
                                                               was formed in 2015 to support resiliency of
However, the crop is one of the most water intensive           smallholder cotton farmers in the state. Co-convened
and accounts for a substantial portion of pesticide use.       by IDH, under the guidance and leadership of the
Growing cotton utilizes approximately 45% of the total         Department of Agriculture, the platform has brought
pesticide use in India*, one of the world’s largest cotton     together 40+ representatives from the public
producers. The IDH Cotton Program is working towards           sector, global and local cotton supply-chain actors,
identifying and implementing approaches to reduce              financial institutions, and civil society to deliver
cotton’s negative environmental and socioeconomic              innovative solutions to improve water use efficiency
impacts.                                                       and increase the income of the cotton-farming
                                                               communities in Maharashtra.
IDH invests in and supports the Better Cotton Initiative
(BCI), an independent standard based on agronomic,             Gender discrimination remains one of the greatest
environmental, and social criteria to create long-term         challenges in the sector. Hence, within its exiting
change. IDH is a strategic partner to the Better Cotton        programs, IDH has strengthened its work on gender
Growth and Innovation Fund (Better Cotton GIF or               mainstreaming.
the Fund), a global program designed to support the
BCI in its goal of reaching five million farmers in key        Women play crucial roles in the cotton sector but
cotton-producing countries and have Better Cotton              their contribution to the sector is not frequently
account for 30% of global cotton production by 2020.           acknowledged. Women farmers tend to be less
IDH plays multiple roles in the Better Cotton GIF as           integrated into the cotton value chains and are
strategic partner and fund manager, funder, and partner        mostly involved in labor-intensive work in cotton
for delivering innovations within the Fund. The Fund           producing and harvesting stages. They  have less
invests in farmer training and innovations for scaled          exposure to the technical knowledge of cotton
supply creation.                                               cultivation. Despite their dominant role in farming,
                                                               women have a disproportionately diminished role
The IDH cotton programs address vital sustainability           in land ownership and decision-making. Women
issues such as pesticide use, water efficiency, and            therefore remain on the fringes of social and
working conditions including child labor, gender               economic development and face difficulties in
inequities, and poverty in cotton farming, which align         accessing the resources, credit, market, extension
with the UN Agenda for Sustainable Development.                services, etc.

Smallholder farmers, accounting for approximately 99%          To raise awareness, IDH organized gender
of the world’s cotton farmers, face several sustainability     sensitization trainings for the field-level staff across
challenges. Changes in the seasonal weather patterns           its commodity programs in India to improve gender
and other effects of climate changes are making                equality and empowerment within its program.
smallholders increasingly vulnerable, impacting
agricultural productivity and their health and well-
being.

*Cotton Market and Sustainability in India, WWF-India, 2012.
http://awsassets.wwfindia.org/downloads/cotton_market_and_
sustainability_in_india.pdf)
COTTON Yearbook 2018 - IDH The Sustainable Trade Initiative
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                                                                                                                                                                           2018-19 Season

                                                                                                                                                                PROGRESS
                                                                                                                                                                           In the 2018-19 cotton season, the GIF worked with 1.3 million* cotton farmers in India, Pakistan, China,
                                                                                                                                                                           Mozambique, Turkey, and Tajikistan, who received training and support from the Fund through regional
                                                                                                                                                                           Implementing Partners (IPs). The Better Cotton GIF directly invested €11 million* from BCI Retailer and
                                                                                                                                                                           Brand Members, public donors (DFAT), and IDH and mobilized an additional €3.4 million* in co-funding
                                                                                                                                                                           from IPs and supply chain partners (social enterprises, ginners, spinning mills, and garment manufacturers),
                                                                                                                                                                           creating a total portfolio value of €14.4 million.

                                                                                                                                                                           India                                                                        Pakistan
                                                                                                                                                                           The Fund worked with 17 IPs on 23 projects in 2018-19.                       The Fund worked with 7 IPs on 16 projects in 2018-19.

                                                                                                                                                                           Estimated Program Results 2018-19*                                           Estimated Program Results 2018-19*
                                                                                                                                                                                                                                                        Fund Investment          Better Cotton Production
                                                                                                                                                                           Fund Investment                   Better Cotton Production
                                                                                                                                                                                                                                                        €3,610,954               977,016 MT
                                                                                                                                                                           €4,300,290                        899,307 MT
                                                                                                                                                                                                                                                        Participating Farmers             Area Covered
                                                                                                                                                                           Participating Farmers             Area Covered
                                                                                                                                                                                                                                                        385,506                           1,117,511 ha
                                                                                                                                                                           763,870                           1,174,252 ha

                                                                                                                                                                                                Implementing Partners                                                        Implementing Partners

Better Cotton
                                                                                                                                                                                                                                                            CABI | COTTONCONNECT | LOK SANJH | MRWO |
                                                                                                                                                                              AMBUJA CEMENT FOUNDATION | AFPRO | BASIL
                                                                                                                                                                                                                                                              REEDS SOCIETY | SWRDO | WWF PAKISTAN
                                                                                                                                                                             COMMODITIES | BHARAT COTTON FACTORY | CAIM
                                                                                                                                                                              | COTTONCONNECT | DESHPANDE FOUNDATION

Growth and                                                                                                                                                                      | KK FIBERS | LUPIN FOUNDATION | MYKAPS |
                                                                                                                                                                             PRATIBHA SYNTEX | PRDIS | PUNEET ENTERPRISES
                                                                                                                                                                                                                                                        Tajikistan

Innovation Fund
                                                                                                                                                                                | SEWA | SPECTRUM | UDYANSH | WWF INDIA
                                                                                                                                                                                                                                                        The Fund worked with 1 IP on 1 project in 2018-19.

                                                                                                                                                                                                                                                        Estimated Program Results 2018-19*
                                                                                                                                                                           Mozambique
                                                                                                                                                                                                                                                        Fund Investment                   Better Cotton Production
                                                                                                                                                                           The Fund worked with 3 IPs on 6 projects in 2018-19.
                                                                                                                                                                                                                                                        €12,000                           13,267 MT
Introduction                                                                                                                                                               Estimated Program Results 2018-19*
                                                                                                                                                                                                                                                        Participating Farmers             Area Covered
                                                                                                                                                                           Fund Investment                   Better Cotton Production                   954                               14,218 ha
IDH, The Sustainable Trade Initiative,                                                Growth &
                                                             N
                                                          PLE ISHES
                                                                                     Innovation
                                                                                                                                       FUNDS
                                                                                                                                                                           €86,155                           31,396 MT
partnered with the Better Cotton Initiative                                             Fund
                                                                                                                          ent

                                                        RE
                                                                                   Pub

                                                                                                                      tm

                                                                                                                                                                           Participating Farmers             Area Covered
                                                                                    lic

(BCI) to launch the Better Cotton Growth and                                                                                                                                                                                                                                 Implementing Partners
                                                                                                                 es

                                                                                          Pr                          v
                                                                                      &

                                                                                               iva               In
                                                                                                     te Sector
                                                                                                                                                                           110,990                           97,250 ha
Innovation Fund (Better Cotton GIF or the                                                                                                                                                                                                                                              SAROB
                                                                                          global cotton p
                                                                                       ng
Fund) in 2016.                                                                   sf
                                                                                   or
                                                                                     mi                  ro
                                                                                                           du
                                                                                                             ct
                                                                                                                                                                                                Implementing Partners
                                                                            an

                                                                                                                                io
                                                                          Tr

                                                                                                                                  n

    •   The Fund provides a mechanism for                                                                                                                                                    OLAM | SANAM | SAN-JFS                                     China
        BCI Retailer and Brand Members to                                                                                                                                                                                                               The Fund worked with 4 IPs on 4 projects in 2018-19.
                                                                           Better            Better    Better for
        make investments that can lead to                                  for the          for the   the sector’s

        tangible impact at the field level that
                                                    Market
                                                                          farmers         environment    future
                                                                                                                                                 Far
                                                                                                                                                          mer              Turkey                                                                       Estimated Program Results 2018-19*

                                                                                                                                                                           The Fund worked with 2 IPs on 2 projects in 2018-19.                         Fund Investment                   Better Cotton Production
        cannot be achieved alone.
                                                                                                                                                                                                                                                        €532,137                          297,155 MT
                                                                                                                                                                           Estimated Program Results 2018-19*
    •   The GIF works with Implementing                                                                                                                                                                                                                 Participating Farmers             Area Covered
                                                                                                                                                                           Fund Investment                   Better Cotton Production
        Partners to fund farmer capacity                                                                                                                                                                                                                97,801                            174,633 ha
                                                         SU
                                                              P P LIE S
                                                                                                                                      PR
                                                                                                                                           O D U CE
                                                                                                                                                      S                    €184,090                          79,550 MT
        building in six countries – China, India,                                                                                                                                                                                                                            Implementing Partners
                                                                                                                                                                           Participating Farmers             Area Covered
        Pakistan, Mozambique, Tajikistan and                                             et
                                                                                               ter Cotto
                                                                                                             n
                                                                                    B

                                                                                                                                                                           3,000                             45,500 ha                                        COTTONCONNECT | NONGXI COOPERATIVE |
        Turkey.                                                                                                                                                                                                                                              SONGZI AGRICULTURAL EXTENSION CENTER  |
                                                                                                                                                                                                Implementing Partners                                               ZHONG WANG COOPERATIVE

                                                                                                                                                                                                IPUD | WWF TURKEY

                                                                                                                                                                           *The figures presented within the report are 2018-19 season estimates. BCI will publish final season figures in early 2020, once the 2018-19 cotton
                                                                                                                                                                           season is complete’
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             India                                                                                                   China
NARRATIVES

             Implementing Partner: Basil Commodities                                                                 Implementing Partner: Songzi

             Basil Commodities is an IP associated with the Better Cotton Program since 2015. In the 2018-19         Songzi is an IP for Better Cotton GIF in China. It has been associated with the Better Cotton
             season, it worked in 175 villages with 45,520 farmers in the Amreli, Botad, Bhavnagar and Rajkot        program since 2015 and is currently working with 45,908 cotton farmers in the Hubei province of
             districts of Gujarat. This region in the state is dealing with several challenges including excessive   China. The cotton growers in the region constantly deal with the higher cost of growing cotton
             use of chemical fertilizers and pesticides by the farmers, heavy pest attacks (e.g., pink bollworm),    for comparatively lower revenue. Mechanization at farm level and ability to fight diseases among
             and uneven rainfall.                                                                                    the farmers’ crop is low. The farmers are also using pesticides and fertilizers excessively, leading
                                                                                                                     to soil contamination.
             To meet some of these challenges, Basil Commodities is training cotton farmers in its project area
             on good agricultural practices, use of fertilizers and pesticides as per the requirement, use of non-   To meet these challenges, Songzi facilitates the sale of cotton to motivate farmers. They
             chemical methods for pest control, drip irrigation, alternate furrow irrigation, and intercropping.     suggest fertilizers to the farmers based on soil testing and are promoting organic fertilizers and
             In its four year of engagement with the farmers, the IP has successfully transitioned the farmers       integrating pest management techniques. This has helped decrease the consumption of fertilizers
             in the program towards responsible use of agrochemicals, cultivating border and trap crops,             and pesticides and reduce the input cost for the farmer.
             intercropping, lower spacing between crops, and alternate furrow irrigation.
                                                                                                                     Songzi demonstrates direct planting techniques to the farmers, which has increased the level of
             Speaking about the association with the GIF, Vishal Patel – Managing Director, Basil Commodities –      mechanization and simplified cotton production for the farmers.  The area under direct planting
             says, “With the support of GIF, we have been able to scale up the project and reach 45,500 farmers      of cotton is expanding each year. As of 2018, cotton planting had reached 10,000 acres under the
             in four years. Operational support from the GIF team is also helping us in running this project         project in total.
             successfully.”

             Farmer Story                                                                                            Farmer Story

             My name is Rameshbhai Popatbhai Shekh and I am a Better Cotton                                           My name is Yuanding Zha and I am a 46-year old Better Cotton
             farmer from Botad, Gujarat for the last four years. I have been growing                                  farmer from Hubei province. I became associated with the Better
             cotton for a long time. My cotton yield, over the past few years, was                                    Cotton program after the leader of our village commissioned
             getting impacted due to heavy pest attacks and uneven rainfall. I                                        hosting a meeting and explaining the program. I realized this
             increased the use of agrochemicals to get higher yield. While it did not                                 would be beneficial for farmers and the environment and would
             have any impact on the yield, it resulted in higher cost of cultivation for                              also help improve my sale of cotton. So, I participated in the
             me. When the Better Cotton project official came to our village for the first time and explained the     trainings given under the project on water management, environment protection, maintaining
             project, I felt that joining would benefit me as cotton is our main crop.                                bio-diversity, and responsible use of agrochemicals.

             Before joining the project, I was not aware of good cotton farming practices and used to follow          Apart from trainings, we get informational materials to learn more about Better Cotton.
             other farmers and traditional practices. By adopting practices recommended in BCI training, my           The project staff also comes regularly to the village to help us in deciding the formulated
             cost of cultivation has reduced. I have also been able to reduce my water usage through drip             fertilizers based on soil testing. We were also advised to stop burning cotton straw and to put
             irrigation. I am also now doing low-spacing farming, which has led to an increase in production.         it back in the soil.
             Intercropping has also helped me in getting additional income and reducing weeding issues in the
             farm.                                                                                                    On becoming a Better Cotton farmer, I have been able to reduce the consumption of
                                                                                                                      pesticides and fertilizers at my field by 5-30%. While the revenue has been the same for me,
             Reduced cost of cultivation and additional income has increased my profitability. I am now able to       the lower input cost has helped me improve my profit margins.
             save more money and provide good education to my children for their better future.
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Towards Sustainable
Transformation in Cotton
The Better Cotton GIF continues to adopt                   Annual Better Cotton GIF Request for Proposal
innovative approaches towards increasing                   (RFP) Strategy
field-level reach and impact to support BCI in
                                                           The annual Better Cotton GIF RFP strategy is
achieving its 2020 goal.
                                                           led by IDH in partnership with BCI to establish a
Fund management                                            strategic investment for the Fund prior to each
                                                           season.
Annual Operating Plan (AOP)
                                                           The strategy outlines country-specific targets
IDH supports the preparation of an AOP for                 and priorities and sets the selection criteria for
the Better Cotton GIF for the next season,                 the annual project application process to ensure
which is shared with the Buyer and Investor                that we invest in farmer capacity-building
Committee (BIC). The geographic scope                      projects that will enable BCI to reach five million
for future investments is approved by the                  farmers in key cotton-producing countries and
BCI Council as part of the 2016-2020 Better                have Better Cotton account for 30% of global
Cotton GIF Strategic Plan.                                 cotton production by 2020.
                                                                                                                 Driving Innovations                                  Skill Development for Field Facilitators in India

                                                                                                                 Notwithstanding the many successes, including        Project implementer: Kuza
                                                                                                                 an efficiently run public–private partnership,       Field Facilitators (FFs) are responsible for delivering
                                                    Fund                                                         increased market uptake of Better Cotton,            training to BCI Farmers.
                                                 Management                                                      and over one million farmers trained in better
                                                    Cycle                                                        farming practices, there are several challenges      There is currently significant variation in the
                                                                                                                 ahead.                                               knowledge and capability of FFs in terms of
                                                                                                                                                                      agronomic knowledge, decent work and soft skills
                                                                                                                 To globally transform the cotton industry,           required for training and project management.
                                                                                                                 greater demand for Better Cotton is needed
                             Launch of
                                                                   Portfolio                                     throughout the cotton-using industry. For BCI        The Better Cotton GIF and social development
                                RFP
                                                                 finalization                                    to reach its 2020 goals, the Fund needs to           enterprise Kuza, are piloting a Skill Development
                              process
                                                                                                                 deploy innovative solutions across its program       Project for FFs engaged with IPs funded by the
                                                                                                                 countries. This includes a stronger focus on the     Better Cotton GIF in Maharastra and Gujarat in India.
                                                                                                                 principle of continuous improvement as well as       The project aims to ensure that FFs have a uniform
                                                                                                                 enhanced value propositions and new models           skill set and the understanding required to support
                                                 Invoicing and                                                   for engaging farmers, supply chain companies,        cotton farmers with the implementation of the
              Reporting                            payment                            Contracting
                                                                                                                 and governments.                                     Better Cotton Principles and Criteria.

                                                                                                                 In 2017-18, IDH launched an Innovation               Kuza conducted a day-long Discovery Workshop
                                                                                                                 Framework within the Fund to support the             in November 2018 in New Delhi. Representatives
                                                                                                                 mainstreaming, impact, and scale of BCI              from the five IPs participating in the pilot
                                                                                                                 globally as well as to serve to attract new          project (Ambuja Cement Foundation, AFPRO,
                                                   Audit                                                         contributors to the Better Cotton GIF.               Basil Commodities, Cotton Connect and Lupin
                                                                                                                                                                      Foundation) and representatives from IDH and BCI
                                                                                                                 The Framework provides a process to help BCI         attended the workshop.
                                                                                                                 and IDH identify, select, and invest in innovative
                                                                                                                 opportunities that support the longer-term BCI
                                                                                                                 goals.
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                                                       Mobile Application for Farmer                             In the next phase of this pilot, Nongxi will begin    Innovation Challenge
                                                                                                                 integrating the app into BCI trainings to move
                                                       Outreach in China                                                                                               In 2018, the Better Cotton GIF partnered with
                                                                                                                 towards standardizing and embedding the app
                                                       Project implementer: Binzhou Nongxi                       into daily operations.                                Dalberg to develop an Innovation Challenge
                                                       Cooperative (Nongxi)                                                                                            set to pilot mid-2019. The Innovation Challenge
                                                                                                                 Project Outcome                                       will create an open pipeline of ideas that, with
                                                       The Fund is utilizing an existing mobile application                                                            GIF seed funding, will be developed into new
                                                                                                                    •   On-demand access to BCI training
                                                       (app) called Nongjibao, developed in 2014 by                                                                    viable service delivery models to improve farmer
                                                                                                                        materials.
                                                                                                                                                                       livelihoods and achieve greater field-level impact.
                                                                                                                    •   Interactive learning through mixed-            Through this Innovation Challenge, the GIF aims
                                                                                                                        media.                                         to drive an independent process for pioneering
                                                                                                                                                                       pipeline development and funding and utilize its
                                                                                                                    •   Sharing learnings and practices for            vast network of partners and expertise to actively
                                                                                                                        continuous improvement.                        drive and enable innovation in the cotton sector,
                                                                                                                                                                       addressing the many challenges it faces today.
Workshop participants discussed the key activities
conducted by the FFs and the challenges they
                                                                                                                 Observations:                                         Scaling Impact
face. They also identified and aligned on the                                                                       •   Farmers are able to use this app to track      As strategic partner, IDH is identifying scaling
main set of skills required for FFs. Based on the      China Telecom in partnership with the Ministry of
                                                                                                                        daily farming activities.                      opportunities for the program to support BCI’s
outcomes of this workshop, Kuza is developing          Agriculture and China Cotton Research Institute
                                                                                                                                                                       global 2020 goal.
an online tool for FFs (accessible from any digital    to further support and embed BCI farmer training             •   Some farmers are using the app to
device) that offers access to a wide selection of      through a technology-driven engagement model                     consult agricultural experts.                  India scale partner platform
micro-learning videos on agronomy practices            and increase the adoption of BCI practices by
                                                       deepening and widening our engagement with                                                                      IDH has identified IPs engaged with the GIF who
and soft skills. One of the key features of the tool
                                                       smallholder cotton farmers across China for greater       Challenges:                                           can work towards expanding their current reach
is a standardized assessment tool that enables
                                                       scale and impact.                                                                                               to further scale the program and engaged with
users to identify skills gaps and then suggest                                                                      •   Digital literacy of farmers to fully utilize   consulting firms - KPMG and TTC - to identify
a personalized learning path. This innovative          The Nongjibao app serves to provide farmers with                 the app.                                       challenges and possible solutions to strengthen
assessment and learning tool will enable IPs to        access to information and knowledge on the latest                                                               management capacity to deliver high quality
deliver capacity building to FFs more efficiently                                                                   •   Most farmers are aged and require more
                                                       agricultural science and technology. Additionally, it                                                           implementation at scale.
and consistently across locations and to further                                                                        time to get acquainted with the app.
                                                       serves as a means to receive immediate on-demand
manage the learning process (frequency, timing,        agricultural support from connected agronomists                                                                 Creating Strategic Collaborations
                                                                                                                    •   Currently, the reported use of
curriculum) in an easy and organized manner. The       and enables a community of online users to share                 smartphones and the internet by farmers        IDH is partnering with large-scale government-led
assessment tool could potentially also be used to      best practices and lessons learned with one another.             is approximately 25%.                          programs in the country to increase its reach to
supplement IPs current FFs hiring process.
                                                       First Pilot Year                                                                                                cotton farmers within the program.
                                                                                                                    •   At IP level, more training needs to be
The Pilot is expected to roll out in May 2019 across
                                                                                                                        provided to demonstrate the added              IDH India has signed a Memorandum of
500 FFs from the five IPs in Maharastra and            In this first pilot year, the focus has been uploading
                                                                                                                        value of using the app as a supplement         Understanding (MoU) with the Maharashtra
Gujarat.                                               all BCI training material and multimedia resources
                                                                                                                        to the current farmer’s capacity-building      government under the World Bank funded mega
                                                       onto the app platform and working together with
                                                                                                                        training model.                                project to promote sustainable agriculture,
                                                       Nongxi Cooperative, based in Shandong, to train the
                                                       first set of BCI users on essential digital literacy to                                                         State of Maharashtra Agribusiness and Rural
                                                       access and navigate the app and share information.                                                              Transformation (SMART). The MoU establishes a
                                                                                                                                                                       framework of cooperation between IDH India and
                                                       There are currently 344 total registred users                                                                   the Government of Maharashtra with the goal of
                                                       including IP management staff, PU managers, FFs,                                                                facilitating the connection of farmer groups in the
                                                       lead farmers, and farmers. Between January and                                                                  state with Better Cotton Initiative and Sustainable
                                                       March 2019, Nongxi is training an additional 9,000                                                              Spices Initiative – India.
                                                       farmers.
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Key Meetings

                                                                                                                               Mozambique
                                                                                                     BCI hosted its annual
                                                                                                    Implementing Partner
                                                                                                  Symposium and Retailer
                                                                                                     and Brands Forum in
                                                                                                     Phuket, Thailand.  IPs
                                                                                                   from all over the world
                                                                                                     gathered to connect,
                                                                                                                               Climate Resilience
                                                                                                                               Project
                                                                                                   learn, and share better
                                                                                                      practices. Retailers
                                                                                                      and Brands Forum
                    FIIC met in Utrecht,                                                             discussions centered
                      The Netherlands.                                                             around impacts/results
                      This year, the FIIC                   FIIC gathered in                          claims, the BCI on
                    reviewed a total 66                    Utrecht, to set the                    product mark, increasing
                    project applications                  GIF funding priorities                        BCI uptake, and
                     from 47 applicants                   and strategy for the                    providing input into BCI’s
                    across six countries.                   2019-20 season.                             2030 Strategy.

                                               June
                                            BCI Global                              November
                                              Cotton                               IDH Ten Year
                                            Conference                                Event

2018
                         January                                  July                                   December
                           Field                                  FIIC                                     Phuket,
                        Innovation                                                                        Thailand –
                        and Impact                                                                       BCI Retailer
                        Committee          BCI hosted its                     IDH celebrated             and Brands
                          (FIIC)           annual global                        its ten year            Forum and IP
                                       cotton conference                        anniversary              Symposium
                                      in Brussels, Belgium,
                                       bringing the entire
                                          sector together
                                        including retailers
                                       and brands, supply
                                      chain partners, CSOs,
                                         and government
                                       representatives to
                                          collaborate on a
                                         more sustainable
                                         future for cotton.
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1. Introduction                                                                                                            Holistic engagement with farming communities
The importance of climate resilience in                The Mozambique Climate Resilience                                                                                                                   Good
Mozambique                                                                                                              Alternate                   Access to                Access to
                                                       Program                                                                                                              technology
                                                                                                                                                                                                        agricultural
                                                                                                                  livelihood options                 energy                                              practices
Mozambique’s agricultural sector accounts for          IDH has partnered with four private sector
22% of the national Gross Domestic Product             organizations: Olam, San JFS, Plexus, and
(GDP). Due to Mozambique’s geographic position         SANAM, with additional technical support
and predominant dependence upon rain-fed               from Action for Food Production (AFPRO)
agriculture, smallholders are increasingly becoming    to convene a program providing smallholder
more vulnerable to the effects of anthropogenic        farmers in Mozambique with access to inputs,    Second crop                     Water                     Food                      Gender
climate changes, especially as most of the             knowledge training on sustainable cotton        opportunities                                                                     empowerment
                                                                                                                                    management                  security
country’s agricultural production is subjected to      cultivation, and technology and information                                  technologies
large floods and droughts.                             for multiple food cropping and animal
                                                       husbandry.                                       Through a holistic solution, the Mozambique Climate Resilience Program promotes and builds on the
When scrutinizing average rainfall data beyond
the annual and monthly averages, the effects of                                                         need to empower farming communities with the ability to make informed decisions as entrepreneurs and
                                                       The program is designed to increase farmers’
climate change is evident. There is a dramatic                                                          community members. By promoting governance mechanisms and sensitizing communities on the power of
                                                       resilience against extreme conditions
decrease in consistent rainfall with high proportion                                                    a group, it offers a greater chance to institutionalize a system change and achieve long-lasting impact.
                                                       and poverty by employing a coordinated
to the monthly rain occurring in single days.          approach to provide farmers with diversified
                                                       income, improved food intake, and training       Program Model                                           2018 Summary
Ensuring resiliency of smallholder farmers against
                                                       on sustainable agriculture production. Pilot
volatile weather patterns is essential to secure                                                                                                                In an exciting first year, the Mozambique Climate
                                                       projects are now running to support villages
the agricultural productivity and, in turn, health                                                        Knowledge partners and suppliers (solar, ICT,         Resilience Program delivered the implementation
                                                       in the provinces of Niassa, Nampula, and
and well-being of Mozambique and its people. It                                                           poultry, 2nd crop input providers) provide inputs     of four pilot projects in northern Mozambique.
                                                       Cabo Delgado.
requires mitigating the impact of climate change                                                          and capacity building for service providers           Olam, Plexus, and San JFS joined the project in
by de-risking farmer livelihoods by maximizing         Through the IDH cotton program and the                                                                   2017 as private partners and project implementers.
all possible and existing assets. This starts with     existing collaborations between IDH and                                                                  The number of project sites expanded to include
developing the household and community as              the public and private sectors with different      Cotton Concessionaire act as service providers        a fourth private sector partner - SANAM - at the
a reliable safety net and requiring a holistic         sector-specific expertise, this program was        to the farmers by offering the services, building     end of 2018, who demonstrated an interest in
livelihood approach for robust ‘asset’ development     developed as an alternative approach to            the infrastructure, off-taking, etc.                  joining the program. Capacity building support
and risk mitigation.                                   development and inclusive growth.                                                                        coming from AFPRO and IDH since 2017 has also
                                                                                                                                                                expanded to ensure the needs of the program
                                                                                                          Specialized service providers directly to farmers     were met as a result of this expansion.
                                                                                                          for specific services (e.g. animal husbandry)
                                                                                                                                                                Working across four sites and with different
                                                                                                                                                                partners has proven to be a very effective way
                                                                                                                                                                of testing the program’s theory of change and
                                                                                                          Communities receive training, access to
                                                                                                                                                                understanding the common denominators for
                                                                                                          infrastructure, input, and potentially finance
                                                                                                                                                                maximizing the impact at the farmer and business
                                                                                                          improve their performance, and ultimately
                                                                                                                                                                levels. While the pillars of our work remain the
                                                                                                          theirprofitability and livelihoods.
                                                                                                                                                                same, the local conditions and organizational
                                                                                                                                                                approach of each of our partners vary. These
                                                                                                                                                                differences have enriched our experiences, yielding
                                                                                                          Local ownership to ensure adoption and
                                                                                                                                                                the best practices that can be shared with and
                                                                                                          continuation.
                                                                                                                                                                applied by others.
COTTON Yearbook 2018 - IDH The Sustainable Trade Initiative
18 | Cotton Yearbook: 2018                                                                                                                                                                                           Cotton Yearbook: 2018 | 19

Program Activities                                                       enabling farmers to grow secondary crops through
                                                                         the provision of agricultural inputs, fertilizers,
The investment in the 2017-18 season reached a                           pesticides, and farmer training in modern
total of approximately €470,000, combining both                          agricultural practices, farmers can grow additional
public and private sector contributions.                                 crops for self-sustenance and added income.

Total investments in 2017-18 per project                                 Alternate livelihood options – Animal Husbandry:
activities                                                               Diversification of income and dietary options is
                                                                         enabled further by providing animal husbandry
                        3%
             2% 0%            8%                                         services as an additional activity to second crop
              2%                                                         cultivation. Throughout the season, the program
                                                                         provided animals to 94 selected beneficiaries. 10
                   6%
                                                                         self-help groups have been formed and advised
             2%
                                                                         on governance structures, roles, and routines.
                     11%               65%
                                                                         Accountability mechanisms were provided to help
                                                                         carry out the management of animals in more
                                                                         cost-effective ways.
                                                                                                                                 Institutionalizing community-based cooperation:       funders, the Dutch Embassy of Mozambique and
                                                                         Increasing productivity in cotton: Cotton is a          setting up Self Help Group                            IDH, and the private partners of the program. Due
   Creating water sources structures   Provision of service for crop     major agricultural crop in Mozambique, ranking                                                                to such public-private partnerships, innovative
                                       diversification                                                                           Defining our cooperation with the communities is
   Building soil conservation & land                                     sixth in total export value and a main source                                                                 approaches like these can be de-risked and tested.
   management structures
                                       Provision of service for animal                                                           vital for ensuring that implementation is delivered
                                       husbandry                         of income for more than 300,000 smallholder                                                                   Additionally, to achieve impact at field level,
   Establishing water irrigation
                                       Generating access to energy                                                               in an effective and inclusive way and builds the
   infrastructures                                                       households in central and northern Mozambique.                                                                IDH supports the program in its three roles of
                                       Service Delivery model Analysis                                                           foundation for ownership by the communities.
   Provision of service for crop                                         The Mozambique Climate Resilience Program                                                                     convening, piloting, and co-funding.
   production (cotton)
                                                                         builds on the existing work for the promotion           To answer this need, the program takes a two-
Creating water sources structures:  Beginning in                         of the Better Cotton Initiative (BCI) and Cotton
                                                                                                                                                                                       Convening
                                                                                                                                 fold approach. Firstly, the program works with
2017, a key priority has been to ensure supporting                       made in Africa (CmiA) to train farmers on Good          community members that are demonstrating              Successfully devising systematic solutions require
infrastructures were built across different project                      Agricultural Practices for sustainable cotton           an interest to join and to invest themselves in       a multi-stakeholder partnership of funders,
sites. In total, 38 different structures were built                      production. The latter is carried out by cotton         the opportunities offered through the program         government, Implementing Partners (IPs), and
in four villages with a capacity of more than                            concessionaires, who in turn provide training as        as they see their own benefit in driving results.     private organizations to come together to address
55,000 m2 of water. A wide range of structures                           per the BCI principles to the farmers. In addition to   Additionally, the program seeks to create self-       the issues collectively.
(e.g.:  community water harvesting, dug wells, and                       training good practices, cotton companies provide       governed models with communities in order
dams) was built for water conservation and water                         packages of inputs and credit to all smallholders at                                                          IDH proposes to simultaneously engage with
                                                                                                                                 to reduce dependencies and strengthen the
harvesting, soil conservation, and irrigation to gain                    key stages of the production cycle.                                                                           national and local stakeholders and pilot
                                                                                                                                 potential through collaboration, risk sharing, and
a better understanding of the associated costs and                                                                                                                                     possible solutions that can be upscaled in a well-
                                                                                                                                 accountability mechanisms.
benefits at the field level.                                             Generating access to energy: Access to energy                                                                 coordinated and efficient manner. Consequently,
                                                                         and information technologies is fundamental             In Muape, Plexus helped establish a women’s           IDH has been convening a multi-stakeholder
Diversification of crop production: Crop                                 to building resilience. By harnessing low-cost          saving group including 13 women. The program          platform to engage with all relevant institutions
diversification provides farmers with both                               technologies, the projects provide solar panels         advised them on setting various rules for             (e.g., government organizations, international
income diversity and food security to ensure                             at the community level along with appropriate           collaboration such as meeting schedules,              development institutions, CSOs, knowledge
resilience against external shocks. IDH hired a                          implementation schemes to ensure they can be            establishing roles and responsibilities, principles   partners, and private sector businesses) since 2016.
local agronomist to help plan and execute second                         credited and reimbursed through viable financial        for saving, borrowing and repaying, security,         The objectives are to facilitate an overarching
cropping in all villages and to provide on-site                          models.As a starting point for this intervention,       accountability, etc. In one year, they were able to   collaborative vision, a comprehensive coverage
training and demonstrations at each of the project                       3 individuals received solar panels during the          save a total of MZN 22,000 with each member           of the farming community, and an effective
sites. In addition, the program partners provided                        first year. Guidelines were also discussed with         contributing MZN 50 per week.                         coordination while pilot projects are being
farmers with seeds, fertilizers, and pesticides. By                      entrepreneurs for the maintenance of the solar kit                                                            deployed in five different regions. Deploying the
                                                                         and expansion of activities in the village.             Program Funding                                       pilot projects forms the starting point for platform
                                                                                                                                 The funding structure for this program and the        discussions to help define their implementation,
                                                                                                                                 implementation of the field-level projects is based   which is facilitated by IDH and implemented by
                                                                                                                                 upon matched funded support between public            local implementing agencies and private sector
20 | Cotton Yearbook: 2018                                                                                                     Cotton Yearbook: 2018 | 21

partners. IDH wishes to tap into the potential          How to Join
of these existing relationships with farming
communities and investigate current partnerships        The Program is looking for interested agencies that
for establishing these pilots.                          are currently doing business in Mozambique and
                                                        who have the potential to make a difference within
The platform effectively provides the space for         our interventions. If you are:
discussing issues to be tackled; implementing
                                                           1.   a private company that directly or indirectly
results of new initiatives such as the pilot projects
                                                                is involved in commodity production
at the farm, community, and watershed levels; and
                                                                (agri-commodity, livestock supply-chain
identifying replication possibilities at the national
                                                                company, farming business, input provider)
level. Key outputs include:
                                                                and interested in outgrower schemes and
    -    Connecting relevant and interested                     production intensification;
         organizations that have or could have a role
                                                           2. an advisory, technical-assistance expert

                                                                                                                Maharashtra
         in addressing climate resilience measures in
                                                              who can liaise with the program pillars
         Mozambique
                                                              interested in providing services (e.g.,
    -    Linking financiers with pilot projects

                                                                                                                Cotton Water
                                                              water, CSAs, animal husbandry, sustainable
         to be established to catalyze required               energy);
         investments
                                                           3. a public institution, donor agency, or funder
    -

    -
         Evaluating results and best practices

         Assessing upscaling possibilities and drive
                                                              interested in addressing climate adaptation,
                                                              agriculture development, and food
                                                                                                                Platform
         the investment agenda for implementation             insecurity; and/or

                                                           4. a knowledge institution who wishes to
                                                              contribute and learn

                                                        please do not hesitate to reach out to
                                                        chanda@idhtrade.org
22 | Cotton Yearbook: 2018                                                                                                                                                                               Cotton Yearbook: 2018 | 23

                                                                                                                      Second Platform Meeting, October 2018
Introduction
                                                                                                                      This meeting provided platform members a space      Additionally, on behalf of the Government of
Established under the broader Maharashtra Water                the income of the cotton farming communities,          to share updates on interesting models including:   Maharashtra, the Platform Chair introduced
Multi-Stakeholder Platform and sitting within the              and support partnerships with cotton supply chain                                                          the ‘State of Maharashtra’s Agribusiness
Water and Livelihood Security workstream, the                  actors for offtake arrangements and farm-level            •   Harmonization of Private Sustainability
                                                                                                                                                                          and Rural Transformation Project’ (SMART
Maharashtra Cotton Water Platform was formed                   interventions.                                                Standards and Policy
                                                                                                                                                                          Project), inviting participation from platform
in 2015 under the guidance and leadership of the                                                                         •   A Water Entrepreneur Model
                                                               IDH, in collaboration with 2030 Water Resource                                                             members.
Department of Agriculture, bringing together                                                                             •   Digitalisation of the cotton bale market.
                                                               Group (2030WRG) under an MoU signed in April
representatives from the public sector, global
                                                               2017, leads the development of the initiatives and
and local cotton supply chain actors, financial
                                                               working groups under the Maharashtra Cotton
institutions, and civil society to deliver innovative
                                                               Water Platform.
solutions to improve water use efficiency, increase

                                         Maharashtra Multistakeholder Platform
                                                  Chaired by Chief Scretary –
                                                 Agri; Private Sector – Co-Chair

   3    Workstreams
        under MSP
                         1. De-risking Rain-fed Agriculture           2. Command Area        3. Urban Industrial

2    Initiatives
     under Derisk,
     Rf, Agri WS
                      1. Cotton Water Platform       2. Green Climate Fund PMU                   POCRA PMU

                                                    Project Director - Vikas Rastogi, IAS;      Project Director -
                                                      PMU will be shared with POCRA             Vikas Rastogi, IAS;
                                                    (GCF being a subset of the POCRA
                                                                watersheds)

Platform Meetings
Inaugural Meeting - March, 2018

At the inaugural platform meeting, the focus on
proposed themes emerged through a moderated
discussion which included:

    •    Sustainability Standards in Cotton

    •    Diversification of Cotton farmer incomes

    •    Gender in Agriculture

    •    Business Modeling for Farmer Services and
         Engagement
24 | Cotton Yearbook: 2018                                                                                                                                                                                             Cotton Yearbook: 2018 | 25

          Establishing the Business Case of                                                                                             Establishing the Business Case
STUDIES

                                                                                                                              STUDIES
          Integrating Women Cultivators in                                                                                              of Investing in Smallholder
          Maharashtra                                                                                                                   Livelihoods
          This study assesses the levels and barriers of                -   Women account for 74% of fertilizer                         This study assesses a range of intervention               yields domestically) but results can be applied to
          empowering women engaged in agriculture by                        application. Delayed application of fertilizers             strategies (decreased cost of cultivation, increase       farmers across India and even internationally to
          analyzing how to access targeted interventions for                can reduce yield by 10-40%. While engaged                   in yield, adhering to market requirements, moving         other developing cotton-growing nations.
          women farmers. Ultimately, this could lead to better              in weeding activities, women are on the field               beyond cotton, and livelihood diversification) that
          adoption of practices, positive impact for women, as              during the early schedule of pest monitoring                could potentially contribute to increasing cotton
                                                                                                                                                                                                  Methodology
          well as better environmental and agronomic outputs.               and can be trained to scout for pests to                    farmers’ incomes, quantifying the economics of            A large-scale farmer survey of 726 Maharashtrian
                                                                            reduce incidents of pest attacks.                           implementation, and the incremental value added.
          Executive Summary                                                                                                                                                                       cotton farmers was conducted from November
                                                                     3. Women have limited access to productive                                                                                   2018 to January 2019. Farmer responses were
                                                                                                                                        India’s cotton ecosystem has the potential for a
          Women play a critical role in cotton cultivation.             resources and a limited say in decision making on                                                                         collected from six districts in Maharashtra: Akola,
                                                                                                                                        radical change that can benefit all value chain players
          According to the International Trade Center, women            the farm.                                                                                                                 Amravati, Jalna, Jalgaon, Parbhani, and Yavatmal.
                                                                                                                                        involved, especially the millions of small cotton
          cotton cultivators account for 70% of the labor in            -   Only 16% of the women surveyed held land
          sowing and 90% of the labor in cotton picking. While              titles in their name.
                                                                                                                                        farmers that form the backbone of India’s cotton          Prioritized Interventions
                                                                                                                                        industry. Indian cotton farmers are however plagued
          women do a majority of tasks involved in cotton               -   85% women surveyed had never accessed                                                                                 A long list of interventions was collected through
                                                                                                                                        by low yields and limited income over several years
          cultivation, they have limited roles to play in decision          any government schemes, citing lack of                                                                                secondary research and expert interviews at the
                                                                                                                                        which have created a high incidence of unsustainable
          making, limited control over profits, and high value              knowledge as the main limiting factor.                                                                                onset of this study. Filtering for impact reduced
                                                                                                                                        debt among farmers that has created additional
          roles. Women cultivators have reduced access to                                                                                                                                         the long list of interventions from 56 total
                                                                     4. Knowledge of the best cultivation practices can                 financial and social pressures.
          knowledge and skills that could help them strengthen                                                                                                                                    interventions to 20 high-impact interventions
                                                                        significantly enhance the role women play in
          the role they play on the farm, thus limiting their                                                                           This report outlines a strategy towards doubling          according to the approach laid out in the
                                                                        optimizing yield and profitability.
          ability to maximize productivity on the farm and                                                                              net household income of Indian farmers. Research          methodology section of this report. These 20
          optimizing yield.                                             -   Currently, findings show that 63% untrained                 is focused on the Indian state of Maharashtra (the        interventions were then scored on the basis of
                                                                            women cultivators do not follow any scientific              largest cotton-growing state by area with the lowest      financial viability and adaptability.
          This study focused on building an understanding of                method of training. This number reduces to
          gender roles and responsibilities in cotton cultivation,          5.7% when women are trained as cultivators.
          including the gendered division of access to
          resources, current farm practices, the labor burden,
          and access to support from the ecosystem via
          trainings, finance, extension services, and government
          schemes.

          Key Insights from the Study
          1.   Women account for a majority of the tasks
               involved in cotton cultivation and play a critical
               role in stubble picking, sowing, de-weeding, and
               cotton picking and storage.
               -   Women have increased participation in
                   production and picking activities.
          2. Tasks undertaken by women cultivators directly
             impact the quantity and quality of cotton
             produced.
               -   Women account for 84% of weeding activities.
                   Weeds can reduce lint yields between 10-40%
                   depending on weed density .
26 | Cotton Yearbook: 2018                                                                                                                                                                                                                              Cotton Yearbook: 2018 | 27

                                                                                                                                                              Securing Smallholder Livelihood in

                                                                                                                                                   PROJECTS
                     The recommended income growth strategy focuses on two cotton game changers
                                                                                                                                                              Rainfed Maharashtra
                                                                                                                                                              From 2016 onward, moving beyond implementation            Increased access to water enables smallholders
                                                                                                                                                              of BCI, IDH has been looking to make a stronger           to improve crop productivity through timely
                                               Rainfed                        Partially Irrigated                 Saturated Irrigation                        case across the cotton sector on platforms in India,      irrigation, allows for adopting a second or third crop,
                                                                                                                                                              Maharashtra (provincial level), and Mozambique            and diversifying livelihoods as water is available
                                       1      High density Planting System with holistic optimization via supporting execution initiatives                    (national level), to create a roadmap of interventions    for growing fodder to adopt livestock rearing,
                       Game
                                                                                                                                                              to address the vulnerability and resilience of            horticulture, kitchen gardens, and other agri-allied
     Cotton Focus

                      Changers
                                                                                                                                                              smallholders in light of agro-climatic vagaries, access   activities.
                                       2      Lint Based Marketing System with holistic optimization via farmer institution building
                                                                                                                                                              to water, poor yields, and ineffective public extension
                                                                                                                                                              mechanisms. The overall objective of the intervention     In a region characterized by recurrent droughts,
                       Farmer
                     Institutions     Collective Selling, Collective Purchasing, Collective Ginning
                                                                                                                                                              is to enhance and de-risk farmers’ livelihood by          variability in rainfall, and frequencies of pest attacks,
                                                                                                                                                              delivering coordinated solutions to promote water         crop and livelihood diversification is crucial not
                      Supporting      Water Harvest, Insurance, IPM,      Water Harv., Drip irr., Insurance,    Drip Irrigation, Insurance, IPM,              security and integrated livelihood opportunities for      only to ensure additional incomes but moreover
                       Execution      Seed Optimization, Soil Testing      IPM, Seed Opt., Soil Testing         Seed Opt., Soil Testing, Mech.
                                                                                                                                                              cotton farmers in Maharashtra.                            to ensure economic and climate resilience in the
                                                                                                                                                                                                                        face of increasing socio-environmental shocks and
    Beyond
    Cotton

                    Diversification   Goat Farming                        Dairy, Sericulture, Horticulture     Dairy, Sericulture, Horticulture               This project invokes a public - private - civil           stressors. Training on good agricultural practices
                                                                                                                                                              - partnership (PPCP), which aims to leverage              (cotton and other crops) and agro-met advisories
                                                                                                                                                              complementary strengths of these key sectors:             provide risk mitigation to climate variances.
The relative ranking of interventions yielded four                             inhibiting factors, and their potential for impact                             the government, private sector, non-governmental          Additionally, the prevention of crop losses and
distinct groups of shortlisted interventions: Game                             on three key groups of farmers: Rainfed, Partially                             organizations (NGOs), and local communities.              diversified sources of income reinforces the
                                                                                                                                                              This would include: investment funds from                 smallholder farmers’ ability to continue to cultivate
Changer, Farmer Institution, Supporting Execution,                             Irrigated (1-4 floods or sprinkle irrigations p.a./
                                                                                                                                                              the government (under MGNREGA and other                   cotton, preventing a shift to alternate crops or
and Diversification. Lint Based Marketing (LBM)                                drip irrigation with ‘some’ water access), and
                                                                                                                                                              schemes); operational funds from the private              distress migration to urban centers, therein building
and High Density Planting (HDP) Systems were                                   Saturated Irrigation  (five or more floods or
                                                                                                                                                              sector (Foundations, CSR Funds); mobilization,            resilience to the cotton value chain.  Capacity
identified as game-changer interventions. All                                  sprinkle irrigations p.a./drip irrigation with ‘full’
                                                                                                                                                              technological, and networking skills of NGOs (WOTR)       development of villages’ committees creates
prioritized interventions are assessed for the                                 water access).                                                                 and co-funding and technical support from IDH;            local accountability and the development and
context of implementation, supporting and                                                                                                                     and ownership, implementation, and government             strengthening of local value chain linkages ensures
                                                                                                                                                              resources of the local communities (contributing          the sustainability of the proposed climate-resilient
                                                                                                                                                              funds and volunteering labor).                            community.

                                                                                                                                                              Through this project, IDH aims to establish increased     Additionally, this project will provide the
                                                                                                                                                              access to water (through watershed development            opportunity for WOTR to prototype their agro-
                                                                                                                                                              and NRM technologies) supplemented by improved            met advisory services at the village and farm
                                                                                                                                                              crop water efficiency and better management of            level, a much more in-depth scale than the current
                                                                                                                                                              water as a resource (through community-based              government-approved technology for district/block
                                                                                                                                                              organizations and water budgeting at a community          level services, thus adding value to the larger crop
                                                                                                                                                              level), are key enabling factors for both improved        advisory program that will eventually be scaled out
                                                                                                                                                              cotton yields and securing smallholder livelihoods.       nationally.

                                                                                                                                                                                                           Key Project Details

                                                                                                                                                                    Period
                                                                                                                                                                                Jan 2019-
                                                                                                                                                                                Dec 2020                Farmers         6,300                   Villages       30
                                                                                                                                                                                   Jalna, Ambad Block                        Main       Cotton, horticulture,
                                                                                                                                                                   Location                                                 crops       tur, sorghum
                                                                                                                                                                                   (Maharashtra)

                                                                                                                                                                    Implementation Partner                Watershed Organization Trust
28 | Cotton Yearbook: 2018                                                                                                                                                                        Cotton Yearbook: 2018 | 29

                                                                                                            State of Maharashtra Agribusiness and Rural Transformation
                                                                                                            (SMART) Project
                                                                                                            IDH in India has signed a Memorandum of                 farmers across 10,000 villages covering a quarter
                                                                                                            Understanding (MoU) with the Maharashtra                of the State by enhancing enterprise formation,
                                                                                                            government under World Bank funded mega                 increasing access to markets, and promoting
                                                                                                            project to promote sustainable agriculture –            climate resilience and resource-use efficiency. This
                                                                                                            State of Maharashtra Agribusiness and Rural             will be done by creating and supporting value
                                                                                                            Transformation (SMART). The MoU establishes             chains in post-harvest segments of agriculture,
                                                                                                            a framework of cooperation between IDH India            facilitating agribusiness investment, stimulating
                                                                                                            and the Government of Maharashtra with the goal         SMEs within the value chain, supporting resilient
                                                                                                            of facilitating the connection of farmer groups         agriculture production systems, expanding access
                                                                                                            in the state with Better Cotton Initiative and the      to new and organized markets for producers, and
                                                                                                            Sustainable Spices Initiative – India.                  enhancing private sector participation in these
                                                                                                                                                                    agribusinesses.
                                                                                                            Maharashtra’s Chief Minister, Devendra Fadnavis,
                                                                                                            launched the SMART project, followed by signing         IDH is engaging with the SMART Project
                                                                                                            50 MoUs between corporations, small and medium          Management Unit to provide connection with
                                                                                                            enterprises (SMEs), and farmers’ producer groups.       agri-value-chain players in the key commodity
                                            Interventions Planned                                           The corporate houses that have pledged support          areas we work in and insight to help shape project
                                                                                                            and signed MoUs include Amazon, Walmart,                planning and design. In the future, IDH will explore
   Water Management                                                                                         Mahindra Agri, Pepsico, Tata Rallis, Reliance Retail,   partnerships under the project in the horticulture
                                                                                                            Big Basket, Patanjali, Tata Chemical, Happy Roots,      sector to build a platform for facilitating
        •   Watershed management structures (area treatment, check dams, desilting water structures,
                                                                                                            Mera Kisan, and Way Cool.                               sustainable production and procurement in the
            micro-irrigation devices)
                                                                                                                                                                    state in line with IDH’s larger Maharashtra agenda
        •   Community-based water budgeting                                                                 The SMART project aims to revamp agricultural
                                                                                                                                                                    to promote domestic responsible sourcing.
                                                                                                            value chains with special focus on marginal
   Better Production
        •   Hyperlocal agro-met advisory services

        •   Training on good agricultural practices

        •   Demonstration plots, exposure visits, soil testing

   Market Access
        •   Capacity building of FPOs

        •   Engaging market players to build value-chain linkages

                                                Current Status

   •    Para agronomists: 60 selected (30 male, 30 female)

   •    Soil testing: 1,200 soil samples collected and tested thus far

   •    Watershed work: construction work on two check dams and treatment work of 50 selected areas
        has begun

   •    Gender sensitization training of staff conducted, followed by gender analysis of project villages
30 | Cotton Yearbook: 2018                                                                                          Cotton Yearbook: 2018 | 31

                             Addressing gender issues in the commodity            conducted gender sensitization trainings with 19 IPs
                             sectors of developing economies is one of IDH’s      in 30 locations across India. The trainings focused on
                             five impact themes for the 2016-2020 Strategic       approximately 2,000 field-level workers who provide
                             Plan and directly relates to the fifth Sustainable   extension services to over one million cotton, spice, and

Gender Training              Development Goal: gender equality.

                             Gender equality can be a goal in itself but
                                                                                  grape farmers.

                                                                                  In the trainings, the field extension workers are made

in India                     also a precondition to realize deeper impact
                             through our ongoing interventions in other
                             impact themes by applying a gender lens on
                                                                                  aware of mainstreaming gender equality in their work,
                                                                                  labor division based on gender, access to resources,
                                                                                  decision making, gender awareness in project activities,
                             smallholder livelihoods, improving working           and project planning for gender inclusion.
                             conditions and living wage, mitigating
                                                                                  View our video on the training here:
                             deforestation, and responsible agrochemical
                                                                                  https://www.idhsustainabletrade.com/news/increased-
                             management.
                                                                                  gender-awareness/
                             Gender Roles in the Indian Agricultural
                             Setting                                              Workshop Objectives
                                                                                     -   To understand the concepts of gender, gender
                             In India, IDH works in several agricultural                 roles and relations, gender needs, and impacts
                             sectors where women play a key role and make                for increased sensitivity towards women and
                             a significant economic contribution. Despite                men cotton farmers and workers.
                             the crucial role women play in agriculture in
                                                                                     -   To understand and apply gender analysis and
                             India, they are generally paid less than their
                                                                                         planning tools for mainstreaming gender in the
                             male coworkers. Rural women, who work on
                                                                                         IDH commodity programs.
                             smallholder farms, often provide substantial
                                                                                     -   To initiate gender assessment and plan to
                             labor as ‘unpaid’ family labor or low-paid day
                                                                                         integrate gender in field operations and
                             labor.
                                                                                         management systems at the project level.
                             Women regularly do some of the most arduous
                             tasks with over-representation in manual
                             labor such as picking and weeding. Moreover,
                             they face a greater risk of harassment and are
                             less likely to be considered for benefits and
                             opportunities. They face significant difficulties
                                                                                             In cotton farming, male farmers are
                             in gaining access to credit and their views may
                                                                                     mostly involved in decision-making work
                             be overlooked in decision making because of
                             entrenched gender bias in farming families.
                                                                                     such as selecting seeds, farm inputs, and
                                                                                    market-related activities, while the women
                             Gender Workshop                                        are doing more labor-intensive work such
                                                                                     as weeding and cotton picking. We were
                             The challenges related to gender in the Indian
                             agricultural setting present an opportunity for
                                                                                   earlier training the men and women farmers
                             IDH to make a difference at the field level in            separately based on the work they do.
                             promoting gender equality within its programs.         After the gender sensitization training, we
                             Recognizing that integrating gender is a              understood this gap and realized our role in
                             journey, IDH organized a gender awareness             promoting gender equality at the field level.
                             program for its Implementing Partners in India        We are now sensitizing all farmers about the
                             in the Better Cotton Growth and Innovation            benefits of empowering women farmers and
                             Fund, Sustainable Spices Initiative – India, and      are working towards providing equal access
                             Sustainable Grapes Initiative programs.                         to resources to women farmers.
                                                                                                       Gurpreet Singh
                             IDH Gender Consultant, Sangita Shete,
                                                                                                       Field Facilitator
                                                                                                         WWF India
32 | Cotton Yearbook: 2018                                                                                                                                                                       Cotton Yearbook: 2018 | 33

     Session 1

   The trainer started the session by walking the participants through the background and introducing           Session 5
   the field facilitators (FFs)  to the workshop scope.
                                                                                                              Integrating gender-based planning
                                                                                                              into implementation at the field-level.
     Session 2                                                                                                The trainer conducted small group                         IDH started work on gender
                                                                                                              tasks and assessments to make the                   mainstreaming as women have limited
   Unpacking gender concepts through reflection and awareness. The FFs were made aware  of the                participants understand the concept                    opportunities, access to resources,
   concept of gender, the difference between sex and gender, and social construction of gender                of gender analysis and practice some                 and decision making. It is important
   stereotypes through reflection exercises, discussions, and videos. This session enabled the participants   basic tools for use in the project area.              that there is an equal benefit of the
   to share and challenge their perceptions of gender and sex stereotypes.
                                                                                                              The tools for gender analysis and
                                                                                                                                                                     projects that we are implementing
                                                                                                              how to interpret the information                       – to men as well as women. In the
    Session 3                                                                                                 included activity profile, daily activity             Indian agricultural setting, women’s
                                                                                                              clock, seasonal calendar, access and                 contribution has limited recognition
  Gender roles and needs. Participants were alerted to how gender-based attitudes and behavior
                                                                                                              control profile, and decision making                   as they are mostly not considered
  patterns define the roles and needs of women and men via brainstorming and other activities.
                                                                                                              over benefits. They were guided on                  farmers. An immediate impact of this
                                                                                                              establishing roles of men and women                  training is that our field-level team is
     Session 4                                                                                                farmers and farmworkers on the farm                  now sensitized towards these issues.
                                                                                                              and at home.                                        Now, whenever they plan and monitor
   Establishing the power and privilege dynamics. Practical
   examples were given to the participants to demonstrate                                                     The participants were able to collate
                                                                                                                                                                  their programs, they will check if they
   how power and privilege define the experience of                                                           gender disaggregated data across                       are reaching out to both men and
   empowering/disempowering men and women.                                                                    domestic and farm activities and                    women within their projects. They will
                                                                                                              understand the risk of excluding                      assess women’s contribution in the
       Power Walk: This activity was conducted in two                                                                                                               projects and working towards their
                                                                                                              women from programs in relation to
       rounds. In the first round, some participants were
                                                                                                              their active engagement in cotton                   capacity building and empowerment.
       given community roles and had to take positions
                                                                                 The sessions in the          production. They were sensitized to                  Now there is a transformation in the
       based on the power held by that role. This was
                                                                                training were well-           the double and triple work burdens of                            way they think.
       followed by deconstructing concepts of gender
                                                                              planned and the tools           women.
       discrimination, gender needs, and division of labor
       based on gender.                                                          were used well to                                                                               Sangita Shete
                                                                              make the participants                                                                          IDH Gender Consultant
                                                                             understand the gender
                                                                            issues in an easy manner.
                                                                              The participants were
                                                                                                               Session 6
                                                                             able to strengthen their         Gender assessment and gender action planning. The participants conducted a gender assessment
                                                                               understanding about            of their projects and initiated work on a basic gender action plan for implementation within their
                                                                               gender, which would            projects.
                                                                             help them in identifying
      In the second round, participants were given                            gender-related issues           Through group discussions and worksheets, the participants conducted a gender assessment of their
      farming or farm-related roles. This helped make the                     and exploring possible          projects from the perspective of Gender Sensitive Policies, Gender Sensitive Systems, Structures and
      participants conscious of gender challenges, such                              solutions.               Facilities, and Gender Sensitive Beneficiary Processes and Services. Commonalities in plans by all
      as the gap in access of men and women to various                                                        groups were presented and summarized by highlighting the key steps in project planning that will
      resources like land, credit, extension, technology,                                                     allow a more natural and seamless integration of gender-based planning.
                                                                                  Hardeep
      input, market, and decision making.
                                                                          Farm Innovations Director,          Through this exercise, the participants were made appreciative of their program principles that
  The exercises helped the participants identify levels of                    CottonConnect                   address gender issues, differences between ‘gender sensitive’ and ‘gender transformative’ approaches
  access, empowerement, privilege, and power between                                                          in planning, and their individual roles in implementing their gender action plans.
  men and women and reasons that potentially limit
  women’s equal participation in farming.
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