Corporate Social Responsibility and Sustainability Report 2020-2021
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Corporate Social
Responsibility and
Sustainability Report
2020-2021
Corporate Social
Responsibility and
Sustainability Report
2020-2021
CONTENTS
Corporate
Social
Responsibility
real madrid c.f.
and
Sustainability
04 Report
2020-2021
Corporate Social
Responsibility at
Real Madrid
14
2020-2021
financial year
obligations
fulfilment 18
1. REAL MADRID C.F.
1.1 Institutional Profile
Real Madrid Football Club is a sporting
entity dedicated to promoting football for all
categories and ages, and, in general, to practice
of all sports determined by its governing
bodies. Similarly, on a complementary basis, it
may promote the development of the physical,
moral and intellectual culture of its members,
facilitating social relations and also the spirit
of unity.
Founded in March 1902, the Real Madrid Football
Club, whose first founding charter is dated 18
April of the same year, has full legal personality in Real Madrid’s 23 European Cups, in the boardroom of Real Madrid
accordance with current legislation, is affiliated City’s new corporate office building.
to the Spanish Football Federation and all
related federations where required, according to
the different sporting sections that the club has
established for each season. 1.1.3 Values
A WINNING MINDSET respond to the support of the fans with sporting people, but also of their social, ethical and
1.1.1 Mission Real Madrid's goal is to reach the top in all the work based on criteria of quality, discipline and civic training.
competitions in which it participates, never giving capacity for sacrifice. It manages its activities
An open and multicultural club, appreciated and up and proving its commitment, its perseverance in accordance with the principles of good SOCIAL RESPONSIBILITY
respected throughout the world for its sporting in its work and its loyalty to its fans. governance and transparency, while constantly Real Madrid is aware of how much its activities
successes and the values it spreads, which, striving for excellence. affect society and therefore dedicates resources
through the pursuit of excellence on and off the SPORTSMANSHIP to meeting the highest standards of good
pitch, contributes to fulfilling the expectations Real Madrid is a sincere and honest opponent TEAM PHILOSOPHY corporate governance and transparency,
of its members and fans. on the pitch, which plays in good faith and Everyone forming part of Real Madrid, athletes to promoting the best sporting values, to
respects all the teams it competes with and and other professionals alike, pledges to work strengthening its relations with its members,
their respective fans. Away from the field of as a team, giving the best of themselves for the veterans, supporters clubs and fans, and to
1.1.2 Vision play it is Real Madrid’s overriding desire to benefit of the collective, without personal or developing solidarity projects in favour of needy
maintain relations with other clubs based on professional selfishness. groups in Spain and abroad.
A leading football and basketball club which, fraternity and solidarity and to collaborate with
through its sporting triumphs, responds to the them and with the Spanish and international TRAINING ECONOMIC RESPONSIBILITY
hopes and expectations of all its fans nationally sports authorities on an on-going basis. Real Madrid consecrates considerable Real Madrid is aware that it manages tangible
and internationally, thus preserving its important and permanent effort to discovering and and intangible assets of exceptional value
historical legacy. A club that manages its assets EXCELLENCE AND QUALITY educating new sporting values, dedicating and importance, and therefore pledges to
rigorously and transparently for the benefit of its Real Madrid strives to have the best Spanish and the necessary attention and resources to the manage them in a responsible, transparent,
members, and which acts with criteria of social foreign players on its rosters, instilling in them youth academy in all its sections and taking effective and honest manner for the benefit of
responsibility and good corporate governance. a commitment to the club's own values, and to care not only of the sporting training of young its members.
4 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 REAL MADRID C.F. 5
1.1.4 Real Madrid Foundation
The Real Madrid Foundation is the entity that The Real Madrid Foundation also promotes
channels Real Madrid's social action within and disseminates all the social-cultural
the framework of Corporate Responsibility, aspects linked to sport, especially football and
contributing with its intervention through basketball, which can contribute to improving
its social-sporting and social-educational society and building a sustainable future in all
programme, to the United Nations Sustainable the communities in which it develops projects Students from the Battambang social sports
Development Goals and, especially, to those in collaboration with educational entities and school, Cambodia.
identified as strategic by the organisation: local NGOs. Public-private partnerships are
quality education (SDG4), health and well- key to ensuring a stable, long-term intervention
being (SDG3) and gender equality (SDG5). (SDG17) that will have an impact on the lives of
our beneficiaries.
The Foundation carries out social-sporting projects that combine sport with the coverage Real Madrid believes that establishing
projects in the fields of education, integration In addition to the annual contribution from of basic needs for international cooperation, partnerships based on principles and values
of vulnerable groups and development Real Madrid C.F., the Real Madrid Foundation the promotion of sport as a tool for social to achieve shared people-centred goals is
cooperation, using sport as a means of receives generous support in the form of intervention, institutional and cultural activities beneficial to the community. The School
intervention in more than 80 countries on five patronage, collaborations and sponsorships related to team sport and the management of offers, both here in Spain and overseas,
continents to generate a social impact in the from large national and international companies the Historical Heritage Centre. higher education courses designed to provide
communities where the club operates. Real and entities and, most especially, individual students with specialist sports management
Madrid makes an annual donation to sustain contributions from thousands of Madrid fans The Foundation is audited annually and reports training of the highest quality, not only with
the structure of the Foundation, thus enabling pledged to the club's social action, thus the results of the audit to its Board of Trustees respect to sporting facilities and equipment,
it to carry out its activities and projects increasing their ties with Real Madrid and and to the Protectorate of Foundations of the but also to the training and practice of the
worldwide. giving sustainability to engaged educational Ministry of Education and Sport, and they are sport or the conversion thereof into a spectator
and social-sporting projects (SDG17). also published in the Foundation's Annual event, and including every aspect related
The founding purpose of this entity, in Spain Report. Real Madrid Foundation processes are with communication, health and leisure, and
and abroad, is to promote the educational The Foundation carries out its activity also EFQM 300+ certified and evaluated every all with official university qualifications. This
values of team sport and to promote it programmes across six main areas to attend two years. makes Real Madrid the first club of its kind
as an instrument of education and social to the diversity of groups at risk of exclusion or anywhere in the world to be involved in the
intervention, to contribute to the integral social disadvantage, especially children, young creation of a graduate school for transmitting
development of people and as a factor of people, people with disabilities and migrants, the legacy of knowledge accumulated over its
social integration for the benefit of those who hospitalised minors, victims of domestic 1.1.5 Real Madrid Graduate School 119 years, as well as to spread the values that
suffer from any kind of marginalisation. There violence, the homeless, the unemployed inspire all its actions.
is a full commitment in each project to reduce and prisoners, etc., for their inclusion and Driven by its commitment to society and with
existing inequalities (SDG10), prioritising the integration into society (SDG10). We should the aim of promoting and encouraging sport The Real Madrid Graduate School enables the
inclusion of minorities, promoting respect for not forget the importance of promoting peace and its inherent values, the club resolved, club to contribute to Sustainable Development
diversity and adapting sports programmes to through sport in conflict zones (SDG16). after deep internal reflection on the evolving Goals (SDGs) 4 (Quality Education), 8
the needs of students with functional diversity. world of sport, to extend its experience and (Decent Work and Economic Growth), and 17
Quality education (SDG4) serves as a key The main lines of action are education in values knowledge to the university world, and to this (Partnerships for the Goals).
driver to break out of the cycle of poverty, through sport, the promotion of weekly sport end, in 2005 an agreement was reached with
thus empowering individuals and benefiting as an instrument for personal development the European University of Madrid to set up
society as a whole. and social integration, the development of the Real Madrid Graduate School.
6 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 REAL MADRID C.F. 7
area; secondly, to the validation of the
Santiago Bernabéu Stadium.
functional management that acts transversally
for the entire organisation (Human Resources,
Legal Services, Procurement, Expense
Control, etc.); and thirdly, to the approval of
1.2 Sustainability at Real Madrid as well as contributing to community activities 1.3 Real Madrid Corporate committees made up of senior executives of
that reflect Real Madrid's commitment to human Governance and Transparency Policy the club and members of the Board of Directors.
Real Madrid Football Club is a century-old rights and the fight against discrimination, An Executive Committee, a Procurement
institution, founded in 1902. Its corporate violence and inequality. 1.3.1 Corporate structure Committee and an Economic Committee have
purpose and the distinctive determination of been set up and meet on a regular basis and
its social base endow it with a permanent and Today, Real Madrid is the accumulated result Real Madrid Football Club is a private, non- take decisions on appointments, transfers, staff
perpetual character. The company therefore of the previous generations of members, profit sporting entity formed by its members departures and remuneration, procurement of
focuses on the long-term future by firmly players, coaches, employees and fans who with the objectives of promoting and practising goods and services, investments and budget
committing itself to a corporate culture of have bequeathed us the leading club that we sport as set out in its bylaws. monitoring, and actions to minimise risks. The
sustainability, integrating it into all decision- have inherited from them. For Real Madrid, Board also receives regular reports from the
making processes and embracing social trends sustainability consists of accepting that Procurement Committee and the Economic
and challenges as a strategic lever. inheritance together with the commitment to 1.3.2 Club administration Committee, draws up action plans and
manage for future generations of madridistas, implements operational decisions to achieve
This sustainability is demonstrated in the in such a way that present results do not The management and representation set objectives. It also oversees and directs the
following aspects: compromise, but rather enhance future ones of the entity is the responsibility of the administration and management of the club on
and that the management of all kinds of General Assembly, the President and the the broadest level. Compliance Management
- Good governance and transparency: strict resources that we do today does not endanger Board of Directors. These three bodies are and Internal Audit ultimately supervise the
compliance with these principles, which are the the enjoyment of those resources to which future democratically elected by the members, whom correct execution of all processes. All these
pillars on which the day-to-day activity of the generations that will succeed us are entitled. they represent when managing the club. The steps ensure that the right decisions are taken
club is based. The integration of the culture of principle of accountability and transparency is and that they are in line with the strategy and
compliance and good governance is therefore In keeping with conventional definitions, Real systematically applied in all areas of the club, the approved budget.
ensured throughout the structure and at all Madrid conceives its sustainability as the within the standards of good governance.
levels of the Real Madrid organisation. All this management of the impacts generated by its With the same objective in mind, there are
while carrying out a responsible economic activity on the groups with which it interacts on Good corporate governance is embodied in the mandatory and auditable procedures for
management that ensures the indefinite a recurring basis. Through continuous dialogue management of the club through cross-cutting drawing up invoices, settling expenses and
continuity of its activities. with these groups, this impact management policies and procedures that ensure control hospitality, thereby precluding abuses in
aims to achieve sustainable relationships based over key decisions such as appointments, sensitive areas.
- Environmental: minimising the environmental on mutual benefit and continually striving to remuneration, procurement and investments.
impact of the club's activities to stop the generate synergies and balance founded on The comprehensive control of operations is
advancement of climate change and preserve respect for the legitimate interests of all parties. Procedures have been defined for all critical not limited to expenditure areas. Systemised
biodiversity. processes so that their execution is fully invoice collection tracking ensures that late or
Real Madrid has therefore defined all the groups verifiable, traceable and auditable. Applying missed payments are kept under strict control
- Social: maximising the club's contribution to that it recognises as stakeholders with whom principles of good corporate governance, key in all club revenue areas, under management
society in terms of prosperity through quality it seeks long-term commitments, which are decisions are collegial and are subject firstly to supervision and, ultimately, also the Economic
employment, promotion of sport and its values: explained later in this report. the proposal of the director of the corresponding Committee.
8 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 REAL MADRID C.F. 9
1.3.6 Election of the President and Board of Directors
The Board of Directors is the body directly
responsible for the administration, governance,
management and representation of the club. The
Board of Directors oversees the performance
of the executive levels of the club, and in turn is
accountable to the General Assembly, thus ensuring
the application of the principles of good corporate
governance in the management of Real Madrid.
The election of the President and the Board of
Directors is carried out democratically through
the corresponding elections, in which the
candidatures of members who comply with the
bylaws are put forward.
Florentino Pérez during the
Real Madrid General Assembly.
Elections for President and Board of Directors
are called in the following circumstances:
a. On expiry of the term of office of the former
President and Board of Directors.
1.3.3 Club Transparency Policy The club's policies also include a Criminal Risk the approval, ratification or even the censure of
Management System, which aims, firstly, to the President and Board of Directors. b. Upon the decision of the President or Board
Real Madrid fully embraces the commitments establish the basic principles for identifying and of Directors.
to accountability, disclosure of relevant managing risks, preventing criminal offences The General Assembly comprises all members
data and open exposure of its corporate that affect the club, and secondly, to establish with voting rights, represented democratically in c. When so resolved by the General Assembly
actions. It has therefore been implementing a the essential anti-bribery principles, and the accordance with the bylaws. following resignation or disqualification of the
comprehensive Transparency Policy over the executive summary of this policy is published Board of Directors or when, upon resignation,
last few years, resulting in the portal http://www. on the Transparency Portal in the section on The General Assembly examines and, if renunciation, death or physical incapacity, the
realmadrid.com/sobre-el-real-madrid/ el-club/ Compliance and Good Governance. necessary, approves the Annual Report, Balance Board of Directors comprises less than five
transparencia. This portal publishes considerable Sheet, the Profit and Loss Statement for each members in total.
institutional, economic, organisational and financial year, and the budget for the following
contractual data as required under national and 1.3.4 Membership rights financial year. d. Upon a vote of censure passed in accordance
international standards, including the Spanish with the provisions of the bylaws, in exercise of
Transparency, Access to Public Information All members have the right to enjoy the The General Assembly is the ultimate expression the control procedures exercised by the General
and Good Governance Act (Law 19/2013), and club’s activities in accordance with the rules of the systematic application of the principle of Assembly as part of the good governance
Transparency International's INFUT indicators. established for doing so, and to elect not only accountability that ensures good governance in practices of the club.
Additionally, in 2019 the renowned Institute for the bodies that represent and govern the club, the management of Real Madrid.
Transparent Labour Relations issued Real Madrid but also the most senior bodies which monitor The term of office of the Board of Directors is
a certificate of excellence for transparency in its and control the corporate governance of Real The General Assembly of Members also has four years from the date of its proclamation, and
labour relations. Madrid democratically. exclusive powers to amend the bylaws, decide its members may stand for re-election, either
on major financial decisions, pass a motion jointly or separately in other candidacies. The
The Transparency Policy falls within the broader of censure on the President or the Board of Board of Directors is endowed with the broadest
corporate social responsibility and good Directors, and call a referendum among the powers for the governance, administration and
governance policies, supplemented by the code of 1.3.5 General Assembly members to decide on the most important representation of the entity, with no limits other
ethics and control programmes aimed at forestalling issues. The General Assembly is thus endowed than matters specifically reserved to the General
any non-compliance, and culminating in the quality The General Assembly is the most senior of the with a wide range of powers, which guarantees Assembly, as the highest body for expressing
and stakeholder engagement systems. club’s governance bodies and its duties include the good corporate governance of the club. the will of its members.
10 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 REAL MADRID C.F. 11
1.3.7 Control systems specifies the control protocols in place in the
club, system of delegation of powers, system
Real Madrid, as previously stated, is a of sanctions and supervisory bodies. It thus
transparent institution pledged to the principles clearly outlines to the entire organisation
of good corporate governance, and especially how the will for decision-making is formed in Boardroom of the corporate office building of
the Real Madrid City.
to the principle of accountability systematically the club, the attributions and responsibilities
applied at all levels of the club's management. following the internal approval procedures, the
The control activity is the result of a permanent way in which the correct application of these
scrutiny of its functioning by internal executive procedures will be monitored and controlled,
bodies, its social mass, the authorities and even and finally the system of sanctions for cases in
public opinion through the media. The Internal which the club acts irregularly, in breach of the The Board of Directors, as the highest authority Nations Global Compact, has further reinforced
Control and Internal Audit Division, as the internal regulations set by the club. The Organisation responsible for the control policy, has appointed this control activity, acquiring the commitment
executive body, which reports to the President and Management Model specifies the control a Compliance Officer as the executive within to report regularly through a Progress Report
and Board of Directors, defines and audits the systems in place at the club, defining the the organisation in charge of monitoring and on the implemented sustainable development
procedures and control systems necessary to functions of the bodies involved in the internal controlling crime prevention and regulatory actions.
ensure the highest level of institutional rigour. control function: Assembly of Delegate compliance.
The membership base exercises control Members, Board of Directors, Membership The Cybersecurity Committee stepped up its
through the Assembly of Delegate Members Disciplinary Committee, Ethics Committee, As a further step forward in monitoring activities for the 2020–2021 season with three
and Board of Directors. Sporting authorities Executive Committee, Economic Committee, regulatory compliance and as clear proof of priority areas of action:
(national and international federations, national Procurement Committee and Internal Control Real Madrid's commitment to the effective
leagues and the Spanish National Sports and Auditing Division. implementation of the crime prevention model, 1. Prevention of inappropriate use of information
Council) also exercise permanent supervision the club secured a certificate awarded by technologies, through three types of measures:
of the club's activities, which also receive The club has also established a Criminal Risk AENOR in the 2017–2018 season, certifying
permanent media attention as an expression of Management System Policy whose purpose full compliance with all the requirements of a. Launch of new policies for anyone using
the club's transparency in the management of is, firstly, to establish the basics for action the Criminal Compliance Management System the club’s Information Systems.
all its activities. in identifying and managing risks to prevent under standard UNE 19601:2017. Real Madrid b. Implementation of tools to safeguard
criminal activities that could affect the club, became one of the first associative entities in sensitive information, and
Overall, Real Madrid's control systems ensure and secondly, to establish the essential anti- the country to do so, ratifying its continued c. Automatic detection of improper use or
its ongoing compliance with the principles bribery principles. The executive summary of commitment as bellwether in adopting good movement.
of good governance and transparency to this policy is published on the Transparency governance and transparency best practices
which it unreservedly adheres. Control, Portal in the section on Compliance and Good in club management, and thus a benchmark 2. Implementation of technical corrective
collegiality of decisions and accountability Governance. in implementing criminal risk management measures via a new system that automatically
are rigorously enforced to prevent arbitrary policies in the sporting industry. blocks suspicious activities.
decisions from being made and ultimately Another key aspect in relation to the control
to prevent anyone from making decisions systems is the Transparency Policy, which Cybersecurity is one crucial area in the 3. User awareness, which has led to a clear
that would compromise the good name and aims to go beyond the legal requirements crime prevention model. The Cybersecurity decrease in the parameters measuring the risk
administration of the club. established by the Spanish Transparency Act Committee was therefore created in the 2017– of incidents and a very significant improvement
(Law 19/2013) thus publishing all the data 2018 season, comprising representatives from in the organisation's maturity in terms of risk
The Real Madrid Organisation and Management and indicators required by the International the legal, technological, human resources and awareness and threat response.
Model for crime prevention has been in place Football Club Transparency Index (INFUT), compliance areas, whose responsibility, in
since the 2013–14 season, which the club in where Real Madrid received its highest addition to detecting and blocking unauthorised However, as cybercrime continues to increase,
named the Criminal Risk Management System score in the last audit cycle. This enables and actions, is to develop the specific regulations the Committee faces the challenge of bringing
(Sistema de Gestión de Riesgos Penales activates a continuous social scrutiny based applicable to technological risks. all the parameters that measure Real Madrid's
- SGRP). This document responds to the on the permanent and updated publication exposure to the risk of cyberattacks into line
current state of the art in the prevention of of relevant club data, raising its internal level Additionally, in accordance with what will with best practices, for which it is continuing its
risks arising from the liability of organisations. of self-demand and promoting excellence in be explained in more detail in the following work, implementing all the necessary measures
The Organisation and Management Model control systems. point, Real Madrid, as a member of the United to achieve these objectives.
12 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 REAL MADRID C.F. 13
2. REAL MADRID
CORPORATE SOCIAL 2.1.3 Employees 2.1.8 Suppliers
RESPONSIBILITY In order to carry out the full range of its activities, Suppliers are also a strategic stakeholder
Real Madrid relies heavily on not only its in our value chain, as essential partners to
athletes, but also all its employees, who provide incorporate goods and services that meet the
The expectations and needs of our stakeholders the seventeen Sustainable Development Goals the organisation with professional services. defined parameters and help to achieve the
are at the heart of Real Madrid's Corporate Social (SDGs), comprising the 2030 Agenda. These goals club's overall objectives.
Responsibility. Identifying these and establishing are interlinked to encompass the three dimensions 2.1.4 SPORT AUTHORITIES AND GOVERNMENT
priorities on which to act will be essential work of sustainable development: economic growth, Procurement and service contracting
to developing a sustainable strategy that allows social inclusion and environmental protection. Our sporting activities entails a continuous management is governed by regulations, control
us to advance in the creation of economic, social relationship with sports administrations: national systems and internal procedures to achieve
and environmental value. and international federations, professional the best possible procurement alternative,
2.1 Stakeholders leagues in which we participate and the Consejo optimising the investment made.
As a result, in accordance with this strategy and served by Real Madrid Superior de Deportes (National Sports Council).
the founding values of the club, Real Madrid Our economic activity also entails a continuous 2.1.9 COMMUNITY AND ENVIRONMENT
has joined the United Nations Global Compact, 2.1.1 Members relationship with public administrations at all
becoming the first football club to sign it as a levels: state (Treasury, Social Security), regional We also share a sense of responsibility, one we
participant, the highest level of commitment. Membership of Real Madrid Football Club is (Community of Madrid) and municipal (Madrid wish to pursue through commitments to society
open to anyone who, having fulfilled the rules City Council). as a whole. Real Madrid is an institution that
The Global Compact constitutes the world's approved by the General Assembly, joins the owes a great deal to the community where it is
largest corporate sustainability initiative: a club, with the rights and obligations contained 2.1.5 Other clubs based, a community that lends it a tremendous
global movement of sustainable companies and in the bylaws. Members are the owners of the amount of support. Correspondingly, Real
organisations pledging to create the world we all club and as such are its primary stakeholders. Real Madrid's sporting activities necessarily Madrid wishes to commit itself to helping
want by working to generate positive results in the involve participation in local, national and those most in need and to community projects
three dimensions of sustainable development: 2.1.2 Players and referees international competitions. The clubs with where its values and experience in sport can
economy, society and environment. which we compete are another of our priority be useful.
Real Madrid's corporate purpose is the promotion stakeholders, with whom we wish to formulate
Action is based on the ten principles of the Global of sport. Therefore, all athletes, including referees, and fulfil firm commitments. Real Madrid is also committed to training new
Compact, with a strategy geared towards achieving are a group of great importance for the club. generations of sport managers who contribute
2.1.6 Clients to health, leisure and economic development in
their communities.
Our activity requires economic income that
originates from our clients. Our clients comprise Our commitment to both the present and the
companies and individuals. These companies future means that we stand by the youngest
include television channels, sponsors, licensees, members of society and commit ourselves to
and lessees that rent boxes and facilities for all their future. In doing so, we seek to ensure that
kinds of events. Private club clients purchase our impact on the environment does not disrupt
tickets for any sporting event we organise, the enjoyment of the environment to which
visits to our facilities and exhibitions, and buy future generations are entitled.
our branded products.
2.1.10 PRESS AND MEDIA
2.1.7 Fans
The club has a clear awareness of the interest
Our fans support our teams during the various it arouses in society and public opinion. Real
competitions in which we participate. Real Madrid is therefore aware of the essential role
Madrid is a club open to everyone. Real of social media and wishes to engage with them
Madrid supporters and fans who maintain a as relevant stakeholders.
direct relationship with the club through the
Madridistas loyalty programme are also special
stakeholders.
14 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 CORPORATE SOCIAL RESPONSIBILITY AT REAL MADRID 15
2.2 A Real Madrid committed 2.2.4 SPORT AUTHORITIES AND GOVERNMENT the world, in their shared goal of defending of sport such as respect, motivation to excel,
to its stakeholders the colours of Real Madrid and supporting the gender equality or the solidarity of teamwork,
Real Madrid pledges its commitment to the club. etc. The Foundation's work contributes to
2.2.1 Members sporting administrations to strictly adhere SDG13 with direct environmental impact
to the principles of fair play, institutional 2.2.8 Suppliers actions and with a great deal of climate change
Real Madrid pledges to its members that collaboration, respect for authority and awareness-raising among its beneficiaries
it will maintain and promote the values participation at all organisational levels. Real Real Madrid is firmly committed to developing and families.
of Madridism, comply with the strictest Madrid's commitment to public administrations responsible purchasing policies that bind
standards of good corporate governance entails being an institution that fully suppliers to comply with applicable standards - This season was marked by an intense
and transparency, encourage member complies with its obligations in fiscal, social, in terms of human rights, ethics and digital transformation aimed at reducing
participation through the channels provided corporate governance and transparency and environmental care. paper consumption, in addition to the launch
for in the bylaws and, above all, the permanent environmental matters, collaborating closely of the OTT omni-channel training platform to
pursuit of sporting achievements. The club with the authorities in community projects The policy for selecting suppliers and reduce travel and commuting. Children and
commits to maintaining sound finances, and especially in the order and safety of the awarding orders and contracts is based on the groups at risk of social exclusion are the main
permanently supervised with transparency sporting events that we organise. principles of professional ethics, publicity and beneficiaries of the Foundation's activities,
through auditing and control systems and competition and is carried out in a transparent, and its education in values of respect for
under the general principle of continuous and 2.2.5 Other clubs fair and responsible manner under the the environment has been reflected once
systematic accountability. supervision of the Procurement Committee, again this year in Spain in actions to promote
As a sporting competitor, Real Madrid stands establishing collaborative relationships with recycling with Signus and Ecopilas, collecting
2.2.2 Players for fair play, competitive spirit, respect and suppliers and avoiding payment conditions more than a tonne of batteries among the
collaboration in common initiatives and that jeopardise their solvency. Communication beneficiaries of social-sporting schools.
Real Madrid pledges to athletes and referees solidarity projects in all its actions. channels are established to foster transparency At the international level, some of the most
that it will embrace the sporting values of fair in the business relationship and knowledge of outstanding initiatives include plastic-free
play, respect and competition. With its players 2.2.6 Clients mutual needs. This procurement policy aims tournaments at schools; manufacturing cloth
of all categories, the club has a permanent to meet the club's objectives in accordance bags to preclude the consumption of plastic
commitment to develop the youth academy, Real Madrid pledges to its customers to with established policies and procedures. bags as part of the complementary activities
to promote the health care of the athletes, to maintain and promote high standards of quality in some projects; recycling packaging of all
maintain strict compliance with the terms of and innovation, promote customer satisfaction, Local supplier procurement is also encouraged sorts for use in handicrafts; talks on the three
their contracts, to maintain the highest level maintain professional complaint management whenever possible, thus contributing to the Rs: recycle, reuse and reuse; and support
of competitiveness in order to aspire to the processes and continually assess and improve creation of wealth in the surrounding area. work for organic vegetable gardens. These
highest levels of sport, to offer the athletes good services. initiatives are part of the comprehensive
facilities, excellent technical professionals, 2.2.9 COMMUNITY AND ENVIRONMENT projects of which the Foundation plays an
and visibility through media presence. These 2.2.7 Fans essential role.
commitments extend to anyone who has Real Madrid wants to contribute to the social
moved away from professional competitive Real Madrid offers all sports fans its adherence and economic development of its surrounding 2.2.10 PRESS AND MEDIA
sport at the club and is a member of the club's to the principles of competition based on area, with sport as a vehicle to create value. That
Veterans Association. fair play, always doing its best to promote is why it is committed to quality employment Real Madrid responsibly assumes a collaborative
sporting values, information transparency, based on values such as multiculturalism, relationship based on professionalism and
2.2.3 Employees respect and greater security in the events it sustainability and teamwork. information transparency with the media,
organises. Real Madrid cultivates an even notwithstanding compliance with data and
Real Madrid strives to be a great place to closer relationship with fans who are members - Moreover, this commitment to society is information protection regulations, and in
work by offering its employees permanent of the Madridista programme, providing them embodied in the activities of the Real Madrid recognition of their important work.
and remunerated employment at market with first-hand information, advantages in the Foundation, especially in the creation and
conditions, respect for the strictest purchase of the club's products and services, management of projects, programmes and
principles of equality and the promotion and also various promotional opportunities social-sporting, adapted and inclusive
of diversity, opportunities to reconcile in leisure companies with which Real Madrid schools; educational projects aimed at
professional life with personal and family has agreements. Likewise, the club pledges children and vulnerable groups or training
life, training opportunities and an emphasis to maintain a close relationship with the programmes, and also support for solidarity
on occupational health and safety. Madrid supporters clubs established around actions, the promotion of the positive values
16 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 CORPORATE SOCIAL RESPONSIBILITY AT REAL MADRID 173. FULFILMENT OF COMMITMENTS
IN THE 2020-2021 FINANCIAL YEAR
3.1 Members 3.1.1. Institutional Acts Florentino Pérez stands with the members of
with members his Board of Directors in Real Madrid City.
Real Madrid's membership base stands at
91,701 members, of which 64,831 are adults, On 20 December 2020, the Ordinary and
17,678 are children and 9,192 are members Extraordinary General Assemblies were held C.F., requested the Electoral Board to initiate 40 of the bylaws, announced the call and start of
over the age of 50. Membership comprises remotely, at which the following items were the procedure for the calling of elections for the electoral process.
72,044 men and 19,657 women. approved: President and Board of Directors.
On 13 April 2021, the Electoral Board, in
There are 60,127 football season ticket General Assembly of Delegate Members On 2 April 2021, in accordance with the accordance with article 40, section E, point
holders, all of whom are members, and 7,247 provisions of Article 38 of the bylaws, the 2 of the bylaws of the Club, proclaimed
basketball season ticket holders, of whom • The Budget, Annual Report, Balance Sheet Electoral Board agreed to call elections for the Florentino Pérez Rodríguez as president, and
3,794 are members, 1,770 are Madridista card and Profit and Loss Statements of Real President and Board of Directors of the Club. the Board of Directors proclaimed the candidacy
holders and 1,683 are members of the general Madrid C.F., and also the Annual Consolidated The Electoral Board, in accordance with article comprising the following candidates:
public. Delegate Members form the General Financial Statements with companies in which
Assembly, which is the club's supreme the club has a holding, corresponding to Year
governing body. It currently comprises 2,052 2019–2020.
members, including the Board of Directors, President
honorary members, and the first hundred • Consolidated budget of Revenue and Expenses Mr. Florentino Pérez Rodríguez
members. and the Activities Report for 2020–2021. Member No. 1,793
The Membership Disciplinary Committee • Taxable base of membership fees for the 2021– Senior Vice-President Voting members
is elected by the General Assembly at the 2022 season. Fernando Fernández Tapias Mr. Santiago Aguado García Mr. Gumersindo Santamaría Gil
proposal of the Board of Directors, and Member No. 27,408 Member No. 1,358 Member No. 15,888
assesses and evaluates the actions and Extraordinary General Assembly Mr. Jerónimo Farré Muncharaz Mr. Raúl Ronda Ortiz
conduct of Club members, as reported and First Deputy Vice-President
Member No. 2,165 Member No. 16,655
submitted for consideration. The Committee • The Board’s proposal for the election of the Eduardo Fernández de Blas
meets once a week to consider and resolve members of the Membership Disciplinary Member No. 4,531 Mr. Enrique Pérez Rodríguez Mr. José Manuel Otero Lastres
issues concerning its functions. During Committee for the period from 29 March 2021 Member No. 5,876 Member No. 17,192
the health crisis of the 2020–2021 season, to 28 March 2025. Second Deputy Vice-President
Pedro López Jiménez Mr. Manuel Cerezo Velázquez Mr. Nicolás Martín-Sanz García
the Membership Disciplinary Committee Member No. 10,015 Member No. 19,099
temporarily suspended its activities. • The Board’s proposal for the election of the Member No. 11,216
members of the Electoral Board for the period Mr. José Sánchez Bernal Mr. José Luis del Valle Pérez
Effective since 7 December 2017, the from 29 March 2021 to 28 March 2025.
Secretary Member No. 11,264 Member No. 42,518
Real Madrid C.F. Membership Disciplinary Enrique Sánchez González
Member No. 12,666 Mr. Manuel Torres Gómez Ms. Catalina Miñarro Brugarolas
Regulation is available to members in the Member No. 12,748 Member no. 49,345
Members Area - Membership Disciplinary Elections for President
Committee - New Membership Disciplinary and Board of Directors
Regulation on the club’s website www. Awarding of insignias
realmadrid.com. On 1 April 2021, after hearing the Board of
Directors, the President, in accordance with The exceptional circumstances in which we find Silver insignias were sent to members' homes
article 38.b of the bylaws of Real Madrid ourselves, made it impossible to celebrate the and Gold and Diamonds and Gold insignias were
ceremony of presentation of insignia to our members sent to members upon request.
who in 2020 reached 60, 50 and 25 years of seniority.
18 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 2020-2021 FINANCIAL YEAR OBLIGATIONS FULFILMENT 193.1.2. Actions on
corporate governance and transparency
Real Madrid is firmly committed to the
highest and most demanding standards
of good corporate governance and
transparency.
The Board of Directors is the highest
supervisory authority with regard to these
policies and is directly responsible for the
administration, governance, management The Board of Directors during the club
General Assembly.
and representation of the club. The Board
of Directors held eight meetings during the
2020–2021 season.
Within the framework of the corporate Oversight is bolstered by the work of The effects of the health crisis caused by financial year with a profit of €875 thousand
governance and to allow the Board of Internal Audit, which drew up a Procedural COVID-19, which began in March last year, after tax, just as it closed the 2019–2020
Directors to carry out its functions, the Club Manual, which currently contains 55 internal extended to the whole of the 2020–2021 financial year with a profit of €313 thousand.
has Executive, Procurement and Economic procedures defining how the club should financial year, when all matches had to It will thus be one of the few major clubs
Committees, comprising members of the execute key internal processes. Internal be held behind closed doors. There was in Europe not to incur losses in these two
board and club executives. Audit oversees compliance with these a subsequent loss of revenue in all lines of financial years, given that, according to a
procedures. Specifically, the following audits business, primarily in the stadium, as there UEFA study, the accumulated operating
Over the course of the 2020–2021 season, were completed during the 2020–2021 was no income from match attendance, but losses of European clubs between 2019–2020
the Executive Committee held thirteen season: COVID-19 protocol monitoring and also in television rights, both from La Liga and 2020–2021 will be close to €6 billion.
meetings to implement the policies defined expenditure settlements. and UEFA, and in commercial activities, both
by the Board of Directors and make in the operation of facilities and in shop sales As at 30 June 2021, the club has net assets of
decisions on different matters. It also held Internal Audit has also undertaken additional and sponsorship. €534 million, cash of €122 million (excluding
eleven meetings on the Santiago Bernabéu tasks during this season, such as reporting cash from the stadium redevelopment project)
stadium remodelling project in this season. as required by different club departments, In comparison with the situation prior to the and undrawn credit facilities of €361 million,
control of late payments and measures to be pandemic, the loss of income that the club which demonstrate the club's strong financial
The Economic Committee held six meetings adopted, regular monitoring and control of the sustained in its business lines from March position and high solvency.
during the season to monitor progress over purchasing process, planning of new computer 2020 to 30 June 2021 amounted to close to
the financial year, introduce corrective applications to simplify the management €300 million, to which we should add the loss The club’s financial statements for the 2020–
measures, review partial closures of of different processes and special reports of potential sources of new revenue that could 2021 season were audited externally by
accounts and update year-on-year forecasts relating to internal organisation, code of have been achieved if the pandemic had not E&Y and its report, with no reservations, is
of compliance with the club’s annual budget. ethics, etc. It has also actively collaborated occurred. attached to the club’s Economic Report for the
together with the Compliance Division in the year. Once approved by the Board, the club’s
The Procurement Committee, which held continuous monitoring and supervision of This loss of income has only been compensated financial statements undergo examination and
six meetings this season, is responsible for the Crime Prevention Model (Criminal Risk by the club through the implementation of then final approval at the General Assembly
supervising, and if necessary, approving the Management System), through participation intensive cost-saving measures in all areas. Meeting.
purchase of high-value goods and services in internal and external audits of the Criminal
or of any that, due to their characteristics, Risk Management System, with the aim of Following the cost-saving measures taken to
are considered to require review at an renewing certification in the UNE 19601:2017 mitigate the loss of revenue caused by the
organisational level. standard, which we secured this season. health crisis, the club closes the 2020–2021
20 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 2020-2021 FINANCIAL YEAR OBLIGATIONS FULFILMENT 21Member Services Office in
Real Madrid City.
This 2020–2021 season we have continued basis, which includes accountability in the NEW FACE-TO-FACE APPOINTMENT SERVICE Services for delegate members are provided
training and awareness-raising in matters of areas most sensitive to public scrutiny as exclusively from the office in Real Madrid City.
good governance and transparency among set out in the Transparency Act and the most The club provided members with an
all our staff. New legislation has continued to demanding international standards. The portal appointment service to resume face-to-face Also, delegates and members of the 100 Club,
increase standards of compliance, particularly contains extensive and detailed information on service while ensuring compliance with the made up of our 100 most senior members, receive
in regard to personal data protection, economic and financial information, contracts, mandatory COVID-19 hygiene measures. personalised service and special privileges in
where the club’s data protection office has remuneration, ethical commitments and values, appreciation for their loyalty and service to the club.
continued to make a huge effort to adapt to and management and services, going far beyond Face-to-face service was provided exclusively
the new European regulation, and to internal regulations and standards. This commitment on the following days and at the following times.
communication about the issue, building to transparency is endorsed by posting all Online Member Services Office
awareness among our staff to ensure strict mandatory Transparency International INFUT • Tuesdays, from 9 a.m. to 3 p.m.
compliance. indicators on the Transparency Portal. In this • Thursdays, from 2 p.m. to 7 p.m. The Online Member Services Office (https://
regard, Real Madrid achieved the highest score socios.realmadrid.com) is a website where
The training programmes on Integrity, Good for the latest audits of all its first and second To book a face-to-face appointment, members can make queries and conduct
Practices and Prevention of Fraud in Competition division clubs. members must access the online Member transactions related to their membership without
have also continued, in collaboration with the Services Office. After booking, the member having to visit the club’s offices, any time
Royal Spanish Football Federation and the receives a confirmation e-mail to check the and with guarantee of complete security and
National Professional Football League, and 3.1.3. Member services and details of the appointment, and also modify confidentiality.
the internal communication and awareness information or cancel it.
campaigns for the different groups of The Online office recorded 115,639 visits from
employees and athletes of the club with regard Member Services Office In the 2020–2021 season, the Member members over the 2020/2021 season. They are
to equality issues, the fight against doping, Services Office received more than 1,500 now able to conveniently able to carry out any
sports betting and corruption in sport, data The new Member Services Office is located in requests for appointments, with enquiries and membership related matters through this online
protection, the fight against harassment and Real Madrid City and has provided services processing handled via the online Member platform.
cybersecurity. to the club’s members since 4 September Services Office. Over 10,000 phone calls
2018. The entrance is on Avenida de las were handled. Additionally, 166,154 requests The Online Office has permanent formalities
With regard to ongoing compliance with the Fuerzas Armadas, 402. Public transport for information and various formalities have for members to modify their personal details
Transparency Act, during this season the options include the Cercanías regional rail been answered and resolved through the (address, telephone numbers, email, etc.), check
club's Transparency Portal has continued (Valdebebas Station) or EMT buses 171 and official Member Services Office e-mail and their direct debit and change it if they wish, or
to be reviewed and updated on an ongoing 174. procedural e-mail service. even change their PIN code.
22 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 2020-2021 FINANCIAL YEAR OBLIGATIONS FULFILMENT 23Aerial view of Real Madrid City.
Member Hotline: 91 344 54 45 pressing news and information about the and efficient. All Real Madrid members who Real Madrid City
club, exclusive videos, ticket sales dates have not yet disclosed their e-mail address
Exclusive hotline for members. Accessing it and the results of the weekend's football and to the club can do so easily and simply by During the 2020–2021 season, visits were
requires prior identification with membership basketball matches. Over 80,000 members going to "https://socios.realmadrid.com", temporarily suspended because of the health
number and PIN code. Calling this number can now receive the e-Newsletter, for a total registering with their membership number crisis.
be free of charge, as almost all operators do volume of 2,340,000 newsletters sent out last and PIN code, and then clicking on "Change
not charge for this operation, as it is included season. personal details".
in their regular rates. The club can also be Player autograph sessions
contacted from anywhere in the world by
dialing +34 91 344 54 45, with no restrictions Member Notifications SMS messages During the 2020–2021 season, signing
from any telephone company. The 902 21 ceremonies were temporarily suspended
2002 member hotline is also still available. As a supplement to the e-newsletter and During the 2020–2021 season, 146,479 because of the health crisis.
taking advantage of new technologies, the messages were sent to mobile phones with
In the 2020–2021 season, we’ve handled Members Department also sends notifications various items of information.
16,232 calls. to members by e-mail, the frequency of which Football season ticket, electronic ticket
depends on the information needs of the and basketball season ticket
club and its members. During the 2020–2021 Member number update
Exclusive e-newsletters for members season, more than 5,000,000 e-mails were sent As attendance at matches was not possible,
with information of great use and interest to In March 2021, the numbering of membership in compliance with the regulations adopted
Weekly electronic magazine that offers members, making communications between cards was updated according to seniority and to meet the health and safety protocols for
Real Madrid members the latest and most the club and its members faster, more agile new cards were sent out. COVID-19, no match fees were issued.
24 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 2020-2021 FINANCIAL YEAR OBLIGATIONS FULFILMENT 253.2 Players Football – the Academy
Seven of the 13 teams in the Real Madrid youth
Football academy were crowned champions in their
respective competitions. Castilla, in Raúl's
After winning the league title in July, closing second season at the helm of Madrid's first
out an atypical season marked by the health reserve team, had an exceptional campaign,
crisis with a title, Real Madrid faced the qualifying for the new category of the RFEF First
new season with the illusion of continuing Division and reaching the playoff for promotion
to grow and fighting to extend the trophy to the Second Division. A very young and
Official 2020–2021 Real Madrid photo.
cabinet of the best club in the world. In talented team that included a dozen players
the national tournament, Zinedine Zidane’s from the previous season's Under-18 A team.
team fought hard to earn a championship
that was decided on the last matchday, In a new format of the Second Division B, organised by the Madrid Football Federation. In this pandemic-ridden year, the club's
yet the victory over Villarreal (2-1) was not which will lead to the aforementioned RFEF The Under-10 A failed to make it past the first efforts and priority has been the control and
enough and our team fell two points behind First Division, the team led by Raúl finished round of this competition, while the Under-8 care of COVID-19, which is why it has carried
Atlético de Madrid despite having lost only in second place in Subgroup A of Group 5 of ended up winning the title, becoming the best out excellent care management, creating a
four matches in the 38 matchdays of the the category, reaching the second phase for team in Madrid. safe environment at Real Madrid City.
tournament. promotion. In the second half of the season,
the Blancos once again demonstrated their Sixty-two players joined the club's various Strategies were undertaken in the area of
In the Champions League, the continent's potential and finished in third position, thus youth categories this season, including 12 nutrition to evaluate the body composition
most successful club finished top of Group sealing their ticket to participate in the playoff players in the Under-8 team. of the entire roster, both by teams and
B, ahead of Borussia Mönchengladbach, to the Second Division. Despite playing a individually, in order to identify, together
Shakhtar Donetsk and Inter Milan, and faced highly determined game against UD Ibiza, Now in its eighth active season, the Real Madrid with medical services and technical bodies,
Atalanta in the last sixteen. Real Madrid Castilla were held to a 0-0 draw, a result that City youth academy residence is home to 76 possible cases of intervention and to be
defeated the Italian side both in the first leg, was insufficient to advance to the next round. players, 60 football players and 16 basketball able to act on them. Additionally, nutrition
thanks to a goal from Mendy (0-1), and in players, who use all of the facility's resources education actions have been implemented
the second leg (3-1). In the quarter-finals, In another atypical season, in which the UEFA on a daily basis. through infographics on the most important
the team overcame historic rivals Liverpool, Youth League and the Copa del Rey were nutritional aspects. Similarly, specific
making good at Anfield (0-0) the brilliant suspended, the Under-18 A team finished Forming part of the agreement between the strategies have been managed and
result achieved at the Di Stéfano (3-1). second in Group 5 and qualified for the club and Sanitas, in the 2020–2021 season, designed for periods of increased load and
Chelsea, already in the semi-finals, deprived Champions Cup, a competition in which they medical treatments have been provided to competition and also for rest periods. We
Madrid of another final in the continental reached the semi-finals. injured players at Valdebebas, and the medical- worked on the academy residence in the
competition. sports assessment programme has continued same way as in previous seasons to perfect
The Under-18 B and Under-18 C won their with nearly 500 players undergoing check-ups. the daily menus.
Real Madrid were knocked out in the last respective competitions, as did the Under-16 A In addition to all the above, a multi-disciplinary
32 of the Copa del Rey, in a single-leg and Under-16 B teams. Under-14 A, under rookie service offers weekly physiotherapy sessions Likewise, and with the aim of promoting fair
tie against Alcoyano that was decided coach Álvaro Arbeloa, were also champions. and works together with the Psychology and play and fighting against fraud of any kind,
in extra time. In the Spanish Supercopa, Nutrition departments and the physical re- Real Madrid has collaborated to teach the
Madrid failed to reach the final after losing In Seven-a-side football, the Under-10 and adaptation and physical therapy teams to LFP's courses on integrity and doping to the
to Athletic Bilbao in the semi-finals in Under-8 teams finished first in their categories ensure the players are fully fit and remain in youth academy and associated personnel.
Málaga. and played in the Champions Tournament peak condition.
26 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2020-2021 2020-2021 FINANCIAL YEAR OBLIGATIONS FULFILMENT 27You can also read
