CORPORATE PRESENTATION NOV/2019 - Amazon S3

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CORPORATE PRESENTATION NOV/2019 - Amazon S3
CORPORATE PRESENTATION   NOV /2019
CORPORATE PRESENTATION NOV/2019 - Amazon S3
DISCLAIMER
The following material is a presentation of general information regarding the Company. The information herein is summarized and does not purport to be complete, and should not be construed
by potential investors as a recommendation. This presentation is strictly confidential and may not be disclosed to any other persons. We make no representations or warranties as to the
accuracy, adequacy or scope of the information presented herein, which should not be used as the basis for any investment decisions.

This presentation contains forward-looking statements and information pursuant to Clause 27A of the Securities Act of 1933 and Clause 21E of the Securities Exchange Act of 1934. Said
forward-looking statements are merely forecasts and do not represent guarantees of future performance. Investors are cautioned that said forward-looking statements and information are and
will be, as applicable, subject to risks, uncertainties and factors related to the business operations and environments of the Company and its subsidiaries, and the actual results of said
companies may differ materially from the future results expressed or implied by said forward-looking statements and information.

Although the Company believes that the expectations and assumptions contained in said forward-looking statements and information are reasonable and based on the data currently available to
its management, it cannot guarantee future results or events. The Company does not undertake any liability for updating any forward-looking statements or information.

This presentation does not constitute any offer, invitation or request to subscribe to or purchase any securities. This presentation and its contents do not constitute the basis of any contract or
commitment.
CORPORATE PRESENTATION NOV/2019 - Amazon S3
A NEW ERA IS COMING
CORPORATE PRESENTATION NOV/2019 - Amazon S3
HISTORY OF CONSTANT EVOLUTION

                                                                          3.040
                                7.353

                 343                                     15
                                                -3
      Year      2009            2019    Year   2009     2010              2019

                                467%                                    96%

              52,5%                                   61%
                                                               +35p.p
             Ibovespa           2019    Year          2010              2017
CORPORATE PRESENTATION NOV/2019 - Amazon S3
SUPPORTED BY MAJOR DRIVERS, WHICH
ARE KEY TO CREATING VALUE                          DIGITAL
                                               TRANSFORMATION
                                               SOMOS
     IUNI         UNOPAR       ANHANGUERA    ACQUISITION     NEW B2B BUSINESS MODELS
  ACQUISITION   ACQUISITION    ACQUISITION

   2010          2011           2014               2018/2019

    FOCUS ON                    SCALE AS A              FOCUS ON K -12
                DIGITALIZING
   EFFICIENCY                     VALUE           EDUCATION AND B2B MARKETS
                 EDUCATION
  AND QUALITY                     DRIVER
CORPORATE PRESENTATION NOV/2019 - Amazon S3
NEW
                              GOVERNANCE

A
                                                 NEW BUSINESS
                                                 STRUCTURE

DISRUPTIVE
                        NEW
             ORGANIZATIONAL
                 STRUCTURE

CHANGE
                               NEW
                          WORKPLACE        NEW BRAND
                        ENVIRONMENT        ARCHITECTURE
CORPORATE PRESENTATION NOV/2019 - Amazon S3
NEW SEGMENTS AND NEW BUSINESS
  MODELS ALLOW ACCESS TO A POTENTIAL
  MARKET OF R$174 bn

                                                              174bn
                                                   B2B
                                                    K-12
                                                  EDUCATION
                                                                           total education
                                       B2C
                                        K-12                               market in Brazil
                           B2B        EDUCATION
                                                                7bi
                          POSTSECON
                            DARY
                          EDUCATION                            POTENCIAL
              B2C
      POSTSECONDARY                                              TOTAL
          POSTSECONDARY
        EDUCATION

PENETRATION   9.1%         0.3%        1.2 %         4.0 %    3.9     %
CORPORATE PRESENTATION NOV/2019 - Amazon S3
NEW
                                    GOVERNANCE
                                                       NEW BUSINESS
...A NEW MINDSET                                       STRUCTURE

REQUIRES A NEW                NEW
                   ORGANIZATIONAL
BUSINESS               STRUCTURE
STRUCTURE...
                                     NEW
                                WORKPLACE        NEW BRAND
                              ENVIRONMENT        ARCHITECTURE
CORPORATE PRESENTATION NOV/2019 - Amazon S3
EACH BUSINESS HAS DIFFERENT   HOLDING
MOMENTS AND OPPORTUNITIES
CORPORATE PRESENTATION NOV/2019 - Amazon S3
NEW
                                    GOVERNANCE
                                                       NEW BUSINESS
AND TO REPRESENT                                       STRUCTURE

NEW IDENTITIES,               NEW
                   ORGANIZATIONAL
A NEW BRAND            STRUCTURE
ARCHITECTURE
                                     NEW
                                WORKPLACE        NEW BRAND
                              ENVIRONMENT        ARCHITECTURE
NEW
                                 GOVERNANCE
FOR THIS NEW                                        NEW BUSINESS
STRUCTURE, WE                                       STRUCTURE

PROPOSE A NEW
                           NEW
                ORGANIZATIONAL
GOVERNANCE          STRUCTURE
MODEL
                                  NEW
                             WORKPLACE        NEW BRAND
                           ENVIRONMENT        ARCHITECTURE
57% OF
                                                                 DIRECTORS
                                                                    ARE
                                                               INDEPENDENT
                         BOARD OF DIRECTORS

  STRATEGIC COMMITTEES
 STRATEGY &          PEOPLE &         FINANCE & M&A   AUDIT & RISKS
INNOVATION          GOVERNANCE
B2C POSTSECONDARY EDUCATION
Huge growth potential for the market, proven by latent demand and the
number of students enrolled in the latest ENEM editions

STUDENT BASE IN                                                                                                NUMBER OF STUDENTS WHO
POSTSECONDARY EDUCATION VS.                                                                                    TOOK THE ENEM AND ARE NOT
LATENT DEMAND                                                                                                  ENROLLED IN POSTSECONDARY

                                                                                            41,2               PROGRAMS

                    36,9 38,1 39,1 40,2
     33,3 34,5 35,7                                                                                                                                                                         17,7
32,1                                                                                                                                                                                16,2
                                                                                                                                                                             13
                                                                                                                                                                    10,1
                                                                                                                                                              7,2
                                                                                                                                                       4,9
                                                                                                                            1                    3,6
                                                                                                                0,6                  2,1

                                                                                                                                                                                    6,1
                                                                                                                                                                    5,9

                                                                                                                                                                            5,8

                                                                                                                                                                                              4,7
                                                                                                                                                              5
                                                                                                                                                        4,1

                                                                                                                                                                                                      4,1
                                                                                    8,3        8,5

                                                                                                                                              3,9
                         7,1        7,3         7,8         8,0         8,0

                                                                                                                                                                                                     3,4
             6,8

                                                                                                                                  3,2

                                                                                                                                                                                            3,2
 6,4

                                                                                                                                                                      3,1

                                                                                                                                                                                      3,1
                                                                                                               2,9

                                                                                                                                                                              2,9
                                                                                                                                                                              2,9
                                                                                                                                                       2,7
                                                                                                               2,3
                                                                                                               0,6

                                                                                                                       2,4

                                                                                                                       0,4

                                                                                                                                  2,2

                                                                                                                                             2,3
                                                                                                                                             1,6

                                                                                                                                                       1,4

                                                                                                                                                              2,7
                                                                                                                                                              2,3

                                                                                                                                                                      2,8

                                                                                                                                                                                            1,5

                                                                                                                                                                                                    0,7
                                                                                                                                                                                       3
                                                                                                                       2

                                                                                                                                  1
2010 2011 2012 2013 2014 2015 2016 2017 2018                                                                   2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

   Enrollment         Latent demand                                                                                  Students enrolled in ENEM
                                                                                                                  New enrollments in postsecondary programs
                                                                                                                  ENEM Prospects
Latent Demand: Population aged 17 to 49 who completed high school (IBGE 2010) plus alumni of
Postsecondary (annual Census E.B. INEP), less graduating students of Postsecondary (annual Census E.S. INEP)         Cumulative ENEM prospects
If the economy picks up, this latent demand will be
activated more intensively, given the influence of GDP
growth on student base
10,0%                                         9,2%

 8,0%   6,9%

 6,0%   7,5%
                4,9%              4,5%
                         3,5%
 4,0%                                                                   3,0%
                                                         3,5%
                4,0%                                                           2,1%
 2,0%                             3,0%
                         1,9%                 0,5%
 0,0%                                                                   1,1%   1,1%
                                                                -0,3%
-2,0%

-4,0%                                                           -3,3%
                                                     -3,5%

-6,0%
        2010    2011     2012     2013     2014      2015       2016    2017   2018
Despite the change in the financing model for
Postsecondary students in 2015...

                                                 733      NEW FIES
                                                        CONTRACTS IN
                                                           BRAZIL
                                          560

                                   378                   -60%
                                                         287
                                                                204
                            154                                        176
                     76                                                       82
 49    33     33

2007   2008   2009   2010   2011   2012   2013   2014   2015    2016   2017   2018   2019   2020
...we managed to maintain our new enrollment
                             numbers, compensating the reduction in FIES
                             students with students paying out of pocket
              1st semester enrollments                              1st semester enrollments                     1st semester enrollments Kroton On-
            Kroton On-campus (Ex Prouni)                            Kroton On-campus (FIES)                     campus (Out-of-pocket students + PEP)

                                                                                                                                                  +166%
                    -1.5%                                                                                                                         +136%
                                                                                                                                                            107.597

                                                                                      -99%
                                                                                                                                                  101.152
                                                                                                                                         95.939
                                                                                                                                                            12.273
110.063                      106.554   104.158   108.407   69.700                                                               82.333
          102.651                                                                                                                                 24.754
                    96.723
                                                                                                                                         34.570
                                                                                                                        60.791 27.090
                                                                    41.860
                                                                                                              40.363   22.352                               95.324
                                                                                                                                                  76.398
                                                                             14.390                                             55.243   61.369
                                                                                      10.615                  40.363   38.439
                                                                                               3.006   810

 2014      2015     2016      2017       2018     2019     2014     2015     2016     2017     2018    2019   2014     2015     2016     2017      2018      2019

                                                                                                                                    Pagante Out Of Pocket Students
                                                                                                                                            PEP
In the 2019.2 cycle, we were were able to balance
                  volume, average ticket and cash, delivering growth in
                  enrollments and intake revenue
Growth in Enrollments in On-Campus       Growth in Enrollments in       Aligned with Intake Revenue Growth in
    (especially Out-of-Pocket)          Distance Learning and Total                 Both Segments
       On-campus New Enrollments               DL New Enrollments                    Intake Revenue
              Ex-ProUni                            Ex-ProUni                           On-Campus

                  0.6%                                 2.1%                                1.5%
                                                                                           16%

         63,626           64,025             111,503          113,792

         3Q18             3Q19
                                             3Q18             3Q19                2018/2          2019/2E

              New Enrollments                Total New Enrollments                  Intake Revenue
               Out -of-Pocket                                                      Distance Learning
                                                    Ex-ProUni
                  14.6%                                1.5%                                1.5%
                                                                                           27%

                          52,773
         46,069
                                             175,129          177,817

         3Q18             3Q19

                                             3Q18             3Q19                2018/2          2019/2E
Although new enrollments have remained stable, the high number
   of graduation of FIES students significantly impacts our base.
   This dynamic ends in 2020
   Student base                                                                                                      FIES Base
                                                                                                                     PEP Base
                                                                                                                     Out of pocket + ProUni Base

                            437.633
                  422.783                    412.247
                                                              375.413
                                                                              358.093         353.434

                             54%              46%              39%             25%              18%
                   61%
                                                                                                16%
                                                                               16%
                                              11%              13%
                             4%
                                                                                                        82%
                                                                        61%             75%
                                                       54%                                     66%
                             42%      46%                      48%             58%
                   39%                        43%

                   2014      2015             2016             2017            2018            1S19           2020         2021

GRADUATIONS   33,197        59587           68,257           75,289           87,887          60,907
Kroton is the company best positioned to compete in the current market,
with high quality and operational efficiency to seize market opportunities
that arise with the better economic scenario
We have the largest distribution network in the market,
with representativeness across the whole country
                                                                    OWN UNITS
                                                                                                  176
                                                                                   153
                                               112        112        118

                                              2015       2016        2017          2018           2019

                                                                THIRD-PARTY UNITS
                                                                                                  1.410
                                                                                   1.310

                                                 Polos

                                                            Polos

                                                                           Polos

                                                                                          Polos

                                                                                                          Polos
                                                                     1.110
                                                          910
                                               678

                                               2015       2016       2017          2018           2019
We launched 64 new own units that have surpassed
projected results, proving the quality in selecting cities
and implementing the strategy
                                                                                                                          STUDENT BASE OF
OPENING OF NEW UNITS IN                                                                                                   NEW UNITS
POSTSECONDARY EDUCATION                                                                GRF RESULTS
GREENFIELDS AND                                                                        VS. BUSINESS PLAN
ACQUISITIONS
                                                                                       Net Revenue +7 p.p.
                                               34%            34%                      Operating Result +12 p.p.

                              30%
                 28%                            3
                                               20
    24%                             2
                                    18
                  3
                                                              176
                  18

    112

 Same Stores Until
              Até18.1
                   18.1        18.2            19.1           Total             2017 (17.2)        18.1            18.2             19.1

 Total          Greenfields              M&A          Latent Demand in cities
 Campuses                                             with Campuses
Our network of third-party DL centers continues to grow
 and, as market leaders, we are focusing on maximizing
 REVENUE SHARE and not just on MARKET SHARE

REVENUE SHARE ANALYSIS -
                                                                                             16%
DL - 2018
                                                                        31%
REVENUE SHARE ESTIMATE APPLYING          Outros                                              6%
WEIGHTED AVERAGE PRICES OF
MARKET.                                                                                      7%

                                                                                             10%
                                  Competitor E                          11%

                                  Competitor D                           4%                  12%
                                  Competitor C                           9%

                                  Competitor B                           9%                  13%

                                  Competitor A                           9%

                                        Kroton
                                                                        28%        Δ8     36%

                                                                    MARKET SHARE        REVENUE SHARE
                                     Source: MEC and Kroton estimates
Our medicine
programs offer an          # STUDENT BASE                   REVENUE
opportunity for                                              (R$ MM)

growing the student                                                                  HIGH
                                                                                    DEMAND
base and bring high-                     2.976                           432
quality revenue
                       +83%                        +109%
                                                                                  LOW DROPOUT
                                                                                     RATE

                                                                                    HIGH LTV
                            2019        2026 (E)           2019        2026 (E)
                         Mais Médicos
                         Same Stores
In ENADE, we had an increase of 21.5 p.p. in satisfactory
programs. Anhanguera Units made the biggest
progress, demonstrating the quality of KLS 2.0
                % ENADE SATISFACTORY                        EVOLUTION
                                                                               Increase of
Increase of                  67.8%                               39,3%
                                                 Anhanguera                    30.1 p.p.
21.5 p.p.                                                              69.4%

              46.3%

                                                                     55.3%
                                              Other
                                              DemaisBrands
                                                     Marcas                    Increase of
                                                                      66,0%
                                                                               10.7 p.p.
              2015            2018                            2015     2018
Year-over-year increases in NPS reflect ongoing operational
improvements and impact of digital transformation
             NPS VARIATION OWN UNITS                         NPS VARIATION THIRD-PARTY UNITS

                               AUG
                 +10 p.p.      2019

          JAN
                                                                                      AUG
          2019                                                          +11 p.p.      2019

                                                                JAN
                                                                2019
             +14 p.p.              +32 p.p.                            +1 p.p.           +14 p.p.
                                                                JAN
          JAN                                                   2018
                                                                                      AUG
          2018
                                                                                      2018

                               AUG
                               2018

                   OWN AND THIRD-PARTY UNITS REGISTERED CONSISTENT AND SIGNIFICANT
                                  GROWTH IN NPS THROUGHOUT 2019
Digital transformation is accelerating the delivery of new
tools and functionalities

   STUDENT                FINANCIAL /            ACADEMIC
  ADMISSION             ADMINISTRATION
                                                  JOURNEY                  ANALYTICS
   JOURNEY                  JOURNEY

   NEW ENROLLMENT         KROTON PAY             TUTORING ROBOTS WITH AI   NEW DEVELOPMENT, STAGING
   PORTAL                 (PAYMENT MEANS)                                  AND PRODUCTION
                                                 ADAPTIVE LEARNING         ENVIRONMENTS
   NEW CORPORATE          SELF-HELP PORTAL FOR   EXPANSION
   PORTALS                STUDENTS                                         PANELS AND REPORTS IN
                                                 CONECTA CROWDSOURCING     POWER BI
   EVOLUTION OF CRM       NEW SERVICE WORKFLOW
   PLATFORM               PLATFORM                                         ENABLERS OF DYNAMIC PRICING
Positive trend in cash conversion

  GREENFIELDS                  OPERATION                      PEP
Operating result better than      Less need for       Fewer PEP students vs.
         expected                recurring Capex      out-of-pocket students
  Downward Capex Need          Less working capital   More PEP 50, less PEP30
                                  consumption
 Maturation with a better                                Greater receipts of
 operating cash generation                             installment payments
B2B POSTSECONDARY EDUCATION
DIGITAL TRANSFORMATION IMPELLED THE STRUCTURING OF
                              THE DISCOVERY PROJECT, WHICH HAS ALREADY PROVEN
                                 SUCCESSFUL, POSITIONING US FOR A NEW MARKET

                               DIGITAL TRANSFORMATION

       DISCOVERY                                           DISTANCE LEARNING                    POTENTIAL
                                   RESULTS                                                       MARKET
        PROJECT                                                 TRENDS
                                                          Format gaining prominence in     New revenue sources for
     Segregation and           Increase of ~40% in                                            client institutions
    autonomy of teams            new enrollments                     Brazil

                                                         DL undergraduate education will     Market size of ~34bn
 New positioning of Kroton     Growth of ~30% in
    Graduate Programs          revenue and EBITDA          account for biggest share of
                                                                   enrollments             Potential GMV of ~330bn
                                                                                                68M+ students with
  New platform dedicated        Higher rating from                                              Secondary Education
      to the product               users (NPS)              Increase in student base
                                                         (undergraduate and graduate)         + 23M+ students with
                                                                                             Postsecondary Education
                                                                                           2,000+ Institutions without DL
OPERATION AS AN INTERNAL PLATFORM (197 IHL)                                                        accreditation
INTERNAL ESTIMATES INDICATE TAM OF ~R$330 BILLION, CONSIDERING THE
    ENTIRE POPULATION WITH SECONDARY AND UNDERGRADUATE EDUCATION

            POTENTIAL               MARKET SIZE        POTENTIAL MARKET
                                    IN R$ BN           IN R$ BN
             MARKET

New revenue sources for client
        institutions

     Market size of ~34bn

   Potential GMV of ~330bn
        68M+ students with
        Secondary Education
      + 23M+ students with
     Postsecondary Education
   2,000+ Institutions without DL
           accreditation
BRAZIL HAS 2,000+ INSTITUTIONS WITHOUT DL ACCREDITATION, WHICH COULD
    BETTER EXPLORE THE POTENTIAL OF THIS FORMAT IN THEIR REGIONS

                                    DISTRIBUTION OF PRIVATE INSTITUTIONS
                                    WITH AND WITHOUT DL ACCREDITATION      Local institutions have greater brand
                                                                           awareness, both among students and the
            POTENTIAL                                                      labor market, but lower share in
             MARKET                                                         distance learning education
New revenue sources for client
        institutions

     Market size of ~34bn

   Potential GMV of ~330bn
        68M+ students with
        Secondary Education
      + 23M+ students with
     Postsecondary Education
   2,000+ Institutions without DL
           accreditation

                                                                              Source: 2018 Postsecondary Education Census- INEP
THE POSTSECONDARY B2B MARKET CONSISTS OF 4 LARGE SEGMENTS AND ACCOUNTS FOR
~US$3 BN GLOBALLY, MOSTLY CONCENTRATED IN THE USA

                                                                        MARKET GROWTH
                                                                        TOTAL OPM REVENUE, IN US$ BN

                                                                           2014        2015        2016   2017   2018

Source: HolonIQ, Anatomy of an OPM; MOOC: Massive Open Online Courses
OUR PLATFORM IMPACTS ALL STAGES OF A STUDENT'S ACADEMIC CYCLE,
SUITED FOR BOTH GRADUATE AND UNDERGRADUATE EDUCATION
ACCELERATED HISTORIC GROWTH, WHICH WILL BE LEVERAGED BY NEW
EXTERNAL CLIENTS STARTING FROM 2020
           GRADUATE NET REVENUE

        2017                     2018                    2019 E        2020                     2021                    2022

   Validation of growth thesis for Kroton graduate education      Evolution of the technological platform
   Consolidation of internal PS B2B platform                      Conclusion of other services for undergraduate education
                                                                  Roll-out for more third-party institutions
B2C K-12
EXECUTION CAPACITY

OUR APPROACH IS TO COMBINE ACADEMIC QUALITY AND BRAND REPUTATION WITH A STRONG
COMMERCIAL PRESENCE AND OPERATIONAL EXCELLENCE, BASED ON OUR EXECUTION CAPACITY
OUR SCHOOLS ARE BENCHMARKS IN THEIR REGIONS,
EVIDENCED BY THEIR RESULTS IN ENEM

                                      1st      1st    2nd          3rd
                                     STATE     CITY    CITY         CITY

  ENEM                                                 Caruaru     Petrolina

                                                      Rio Branco
OUR GO-TO-MARKET ENSURES EXCELLENCE IN
THE FUNDAMENTAL PROCESSES

              EXCELLENCE IN FUNDAMENTAL ACTIONS
NEW COMPLEMENTARY PRODUCTS AND SOLUTIONS TO CATER FOR
PARENTES’ DEMAND TO EXPAND THE KNOWLEDGE OF THEIR CHILDERN

                  EXPANSION OF THE OFFERING OF
                   COMPLEMENTARY SOLUTIONS

              TRADITIONAL ACTIVITIES     INNOVATIVE ACTIVITIES
WE SEE THE FUTURE
OF OUR B2C K-12
OPERATION IN 2
MAJOR PHASES
EXCELLENT TRACK RECORD IN K-12 ACQUISITIONS (33 UNITS ACQUIRED OF 16 BRANDS)…

2011         2013        2014         2015         2016             2018

...AND EXPANSION VIA GREENFIELDS (12 GREENFIELDS OPENED)

  2012         2013        2015         2016         2018        2019
       [2]                      [2]
B2G K-12
PNLD IS A PROGRAM THAT HAS SPECIFIC OPERATING
CHARACTERISTICS

            2015       2016      2017      2018   2019   2020   2021   ...
CONSIDERING THIS CYCLICAL MODEL, IT IS EASIER TO UNDERSTAND THE
   PERFORMANCE AND ACTIONS BEING TAKEN

PRIMARY SCHOOL            MIDDLE SCHOOL                              HIGH SCHOOL

  36.5%                       41.6%                                   42.3%
                                                  LESS
            35.5%
                                          33.0%   INVESTMENT,                  RETURN TO
                                                  FEWER BOOKS                  HISTORICAL
                                                  REGISTERED,                  INVESTMENT
                                                  FEWER BOOKS                  LEVELS TO
                                                  APPROVED                     REGAIN SHARE
B2B K-12
We Built The Most Complete and Integrated Platform
of K-12 Products and Services
                                                                                                              CORE EDUCATION
                                                                                                              Multi-brand, powered by technology platform
                                          Languages                                                           delivering high quality content according to each
                            Continuous                   Socio-
                             Teacher                                                                          student’s profile
                                                        emotional
                             Training

                                                                                           CONTENT &
                 Digital
                Learning                                             Academic                   EDTECH
                                                                                            P L ATF O R M
                                                                                                 (B2B2C)      COMPLEMENTARY
                                                                                                              SOLUTIONS
       Core                                                                                                   Diversified solutions used both as core curricula
      Content                                                                   STEAM
                                                                                                              and after-school content, transforming the school
                                                                                                              into the hub for all students’ education needs

   E-commerce                                                                   Academic
                                                                                  ERP
                                                                                               D I G I T AL   DIGITAL SERVICES
                                                                                                              Platform offering unified day-to-day
                                                                                            SERVICES          administration through a full stack of digital
                                                                                           P L ATF O R M      tools and features
                 Online
               Enrollment                                           Financial                       (B2B)
                                                                      ERP

                                                                                                                            Significant opportunities to
                                Scholarship        Digital                                                                  widen our Digital Services
                                Marketplace       Marketing/                                                                     offerings through
  Solutions currently
                                                    CRM
                                                                                                                             in-house development,
  offered by Vasta
                                                                                                                                partnerships and
                                                                                                                                 disciplined M&A
OUR BUSINESS MODEL CONSISTS OF
      A PLATFORM AS A SERVICE (PaaS)

SUBSCRIPTION   TECHNOLOGY   RECURRENT    HIGHLY    ASSET-     HIGH
   MODEL          BASED      REVENUE    SCALABLE    LIGHT   GROWTH
COMPETITIVENESS
                79% OF ALL BRAZILIAN                      BEHAVIORAL CHANGES
                                       FOR HIGH QUALITY
                  FAMILIES CONSIDER                         CONTRIBUTES TO
                                        POSTSECONDARY
 STRONG AND                               EDUCATION
 SUSTAINABLE
   MARKET
FUNDAMENTALS
 SUPPORTING
OUR EXECUTION

                    FAMILIES ARE
                   MORE LIKELY TO

                                                          OF COST REDUCTION
                                        BY SCHOOLS           AND SERVICES
                                       ACROSS BRAZIL         IMPROVEMENT
DEM O GR APH Y I S F A V O RAB LE F O R P R I V ATE K -1 2 ,
                  A N D P RO J E CTIO NS P O I N T TO S I GN I F I CAN T I N CR E ASE
                        O F P A R TICI PATI ON O F CL A S S E S A A N D B . . .

                                                                                  31.9%
PUBLIC   37.9   37.2                                                    Class C           37.9%   38.8%   40.0%   37.6%
                       36.4   35.6                                                                                        29.4%
                                     34.9   34.0   33.9   33.6   33.2                                                             27.5%
                                                                        Class D 22.8%
                                                                                          19.1%   15.6%   13.7%   13.0%   11.7%   8.6%
                                                                        Class E 26.9%     14.8%   8.1%    9.2%    9.1%    8.2%    5.1%
         6.2    6.3    6.6    6.7    6.9    6.9    6.9    6.8    6.8
... ALLOWING US TO REACH
                                       AN EXTREMELY LARGE TOTAL
                                             ADDRESSABLE MARKET
            Content
            & EdTech
            Platform

  CORE                 COMPLEMENTARY        DIGITAL         TOTAL TAM
EDUCATION                SOLUTIONS         SERVICES

6.0                     6.4              12.9            25.3
                                            Digital
                                           Services
                                           Platform
LEARNING SYSTEM OR TEXTBOOK?
                   A CHOICE OF THE SCHOOL!

LEARNING
 SYSTEM

TEXTBOOK
                                                                      SUBSCRIPTION

  THE CHOICE OF        POSSIBILITY OF A                     THE
 METHODOLOGY IS         HYBRID OFFER:                 TECHNOLOGICAL
UP TO THE SCHOOL       SYSTEM + BOOKS                  PLATFORM IS
                                                        INTEGRATED
SOMOS PLATFORM
DIVERSIFIED PORTFOLIO, SERVING ALL SCHOOL PROFILES WITHIN THE PRIVATE NETWORK:
    LEARNING SYSTEMS, HYBRIDS AND PREMIUM SCHOOLS, WHICH USE TEXTBOOKS

                             TOTAL MARKET
                                      AS A SHARE OF REVENUE

                                                                                                                     45%
                                                                                                               55%

 T1 – CITIES >1MM INHAB   T2 – CITIES 500K-1MM INHAB   T3 – CITIES 150K-500K INHAB   T4 – CITIES
WIDE PORTFOLIO OF BRANDS WITH UNERRING EXCELLENCE
     IN BOTH DIGITAL AND PRINTED CORE CONTENT

                                             LEARNING SYSTEMS
   CORE CONTENT

   6.0 BN

                                                                        Our students also
                                                 STRUCTURED              benefit from an
                                              CONTENT & TEXTBOOK
                                                                     integrated platform to
                                                                      access all the content
                                                                    and other tools available

                13%                            DIGITAL LEARNING
                                              & TEACHER TRAINING
                                                                   • TECH-ENABLED PLATFORM
                                                                   • EASY TO INTEGRATE OTHER BRANDS
                  SOMOS
                (PENETRATION)                                      • POWERFUL SOURCE OF DATA
WE HAVE THE MOST RECOGNIZED BRANDS, WITH
                             UNQUESTIONABLE ACADEMIC RESULTS

             BRAND AWARENESS                                 ACADEMIC OUTCOME

+65                  SOMOS                     30%
YEARS
                    COMPETITOR 1               29%
                    COMPETITOR 2         10%         504
                    COMPETITOR 3         10%
                    COMPETITOR 4        7%           TOP 3
102
                    COMPETITOR 5   4%
SINCE 1959
WE HAVE THE LARGEST COMPLEMENTARY
SOLUTIONS PORTFOLIO WITH A LOW PENETRATION
         IN A CONSIDERABLE MARKET

                               Solutions covering the student’s
   COMPLEMENTARY               entire journey, offering strong up-sell
     SOLUTIONS                 and cross-sell opportunities

   6.4 BN
                            Learning systems in English to       1st social-emotional
                            develop not only fluency, but also   educational program in Brazil
                            21st century skills

            0.5%
              SOMOS
            (PENETRATION)
WE HAVE THE ONLY INTEGRATED
PLATFORM OF DIGITAL SERVICES IN A
       VERY LARGE MARKET

                                                                 LARGEST MARKETPLACE
                                                             EXCLUSIVELY FOR K-12 IN BRAZIL
      DIGITAL
      SERVICES               Ties up the entire school’s
                             ecosystem by delivering
                             integrated end-to-end
                             solutions

   12.9 BI                   Cross sell opportunities
                             related to subscription
                             services

                             Countless benefits including
                             higher intakes, lower dropout
                             and due payments levels

             0.4%
               SOMOS
             (PENETRATION)
O U R P L A TFO RM I S I N TE GR ATE D TH R O UGH TE CH N OL OGY A N D
       CU S TO MER CO NTACT, SUP PO RTED BY A RO BUST SA LESFO RCE
                  A N D U N M A TCH ED GO -T O -MARK E T S TR ATEGY

                                   SPECIALIZED TEAM
 LARGEST SALESFORCE AND              SERVING AS THE       INCENTIVES ALIGNED          ENDLESS INVESTMENT IN
CLIENT-DEDICATED TEAM IN           SCHOOL’S POINT OF       TO WHAT CREATES               HUMAN CAPITAL
          BRAZIL                       CONTACT TO            MORE VALUE
                                    ADDRESS ALL ITS
                                         NEEDS

             PAR, Rede,
             Premium,
             Complementary       Higher      Enhanced
                                Retention   Awareness

            Commercial,                                     Revenue retention         Annual sales conference
            Specialists,
            Inside Sales                                    Cross-sell capacity   Largest area of intelligence and
                                  Higher     Increased                             analytics in content adoption
             of the Brazilian    Revenue    Penetration
                                                           Long-term contracts      regarding Brazilian schools
             states covered
WE ARE READY FOR GROWTH!

                                                      INCREASE QUANTITY
                                               OF PRODUCTS AND SERVICES
                           INCREASE OUR BASE                        WE     POTENTIAL FOR
INCREASE PENETRATION OF                                 OFFER, THROUGH:
OUR CURRENT SERVICES IN       OF PARTNER                                  INTERNATIONAL
EXISTING CLIENTS (CROSS-        SCHOOLS                                     EXPANSION
                                                        1-DEVELOPMENT
   SELL AND UP-SELL)                                    2-PARTNERSHIPS
                                                        3-ACQUISITIONS
VASTA 2020 ACV EXCEEDING EXPECTATIONS,
                        WITH SPACE TO CONTINUE GROWING

                                  Annual Contract Value1                                                                             ~90% Vasta EBITDA
                                                                                                                                     Subscription Model

                                                                      +20%                                                      Core Content    Languages     Socio-
                                                                                                                                                            Emotional

                           12.9 BI

                                                                                                                                New go-to-market implemented
                                                                                                                                successfully
                                                                                                                                Expectation of new products and services
                                                                                                                                to be offered during 2020
                           2019                                    Until 12/nov                                     Jan/20
                                                                    (Actual)                                      (Potential)
1 ACV: sum   of annual revenue per student for all students enrolled in our partner schools, in a subscription model
BACKUP
COGNA REAFFIRMS ITS GUIDANCE FOR 2019
                                                                                                     Cogna Consolidated
                                                                                                                                                                 Comments
                                                                                                                  Guidance
  R$ million and %                                                                         9M19                              % YTD
                                                                                                                    2019

  Net Revenue                                                                              5,097                   7,353     69.3%                 4Q most representative for K-12 Segment

  Results

  Adjusted EBITDA                                                                          2,048                   3,240     63.2%                    4Q will be positively impacted by:

  Adjusted EBITDA Margin                                                                  40.2%                    44.1%       -      - More robust Net Revenue, mainly in the K-12 segment (largest part of
                                                                                                                                     receipts under the 2020 PNLD and part of the 2020 ACV), in addition to
  EBITDA1                                                                                  1,887                   3,040     62.1%      revenues from the robust enrollment and reenrollment processes for
                                                                                                                                                        Postseconday Education in 2H19
  EBITDA Margin                                                                           37.0%                    41.3%       -
  Adjusted Net Income2                                                                       720                   1,348     53.4%            - Continuous capture of synergy and efficiency levers

  Adjusted Net Margin                                                                     14.1%                    18.3%       -

  Cash Generation After Capex

  OCG after Capex                                                                              34                   800      4.2%                     Greatest part of 2020 PNLD receipts

  Conversion (with IFRS 16)                                                                      -                 26.3%       -             Lower disbursements with Capex and Other Expenses

  Conversion (without IFRS 16)                                                                   -                 31.6%       -

 1 EBITDA considers interest and penalties on tuition and excludes the impact from Surplus Value of Inventories
 2 Net income excludes the impacts from Surplus Value of Inventories and Amortization of Intangible Assets
EMPLOYABILITY CHANNEL
For every 3 interviews, 1 student is hired
   GROWTH                                                   PARTNERSHIPS

+635k active students (+52% in 12 months)

+420k job openings (+123% in 12 months)

+29k companies (+53% in 12 months)

            LARGE COMPANIES ADVERTISE OPENINGS ON CONECTA         MOST USERS ARE RE(INTRODUCED) INTO THE JOB MARKET

                                                                  Profile of new hires
                                                                                                                  5%
                                                                                                             8%

                                                                       Changed jobs and increased
                                                                       their income
                                                                       Were unemployed or got their
                                                                       first job
                                                                       Changed jobs with lower salaries to             87%
                                                                       work in their field of study

                                                                                                                             66
STRONG INCOME GROWTH
As a result of Kroton's Postsecondary Education                                                                                                           198%
INCOME INCREASE BY AREA OF KNOWLEDGE1                                                                                                        162%
                                                                                                                            133%
                                                                                              102%           111%
             95%                                                                        98%
                                              80%                                 82%

                                      Civil Engineering Technical Courses Social & Applied Human Sciences Extra Sciences Agrarian Sciences   Biological   Health
                                                                             Sciences                                                        Sciences
   1 Secondary survey with a sample of ~30,000 students carried out by   Neoway
BRAZIL’S LARGEST EDUCATION COMPANY
2.3 MILLION STUDENTS¹

                         41k Graduate                                 1.2M
                 825k       students                36k             students in
   Undergraduate          9k On-Campus        students enrolled   private schools
     students                 32k DL               in our         with contracts
                        58k Unregulated and          54
                                              Own schools and
                                                                      134k
 342k On-Campus          Language Courses
                                              managed through       Students in
     483k DL
                        27k LFG Preparatory
                                                 contracts        complementary
                              Courses                                education
                                                                     solutions
 1 Base date: 3Q19
OUR POSTSECONDARY EDUCATION STUDENTS

61% are women                                                   56% over 24 years old                                     35% are married
       On-campus                          Distance Learning            On-campus                      Distance Learning       On-campus                         Distance Learning

                                                          32%                                                     29%                27%
                    43%                                          47%
                                                                                   53%                                                                        51%             49%
 57%
                                         68%                                                          71%                   73%

                            Men    Women                                     ≤ 24 years old   >24 years old                               Married   Single

                                                                79% have a family monthly income of
88% come from public schools                                     4 minimum salaries             Unemployed                Employed

   Source: AVALIAR 2018 Survey
REGULATORY INDICATORS

  IGC has sustained satisfactory levels above ~95%

                        97%       97%      98%       95%    96%    96%
               82%                                                        Public Institutions: 92%
                                                                          Private Institutions: 86%

     61%

      2010     2011      2012      2013     2014     2015   2016   2017
CULTURE OF MERITOCRACY
                                       31,997                                                                                      ST Incentive                               LT Incentive3
                                       EMPLOYEES                                                                                          Bonus                               Stock Options/RSU

                                       12,750                                                                                           6,821 Participants                       149 Participants
                                        Professors

                       1,963                                      96                                                      All corporate managers in N1, N2 and N3   All corporate managers in N1 level and part
                      DL Tutors (m1)                       DL Tutors (h2)                                                                  levels                                     of N2

                                        1,225                                                                                        All unit directors
                                                                                                                                                                                Standard vesting4:
                                 Program Coordinators                                                                                                                                3 years

                                          149                                                                                    All program coordinators
                                       Unit Directors

                                       13,306
                           Administrative Employees - Units

                                        2,508                                                                                        Aligned with the                              Aligned with
                         Administrative Employees - Corporate                                                                     company’s performance                         stock performance

Base Date: Jul 2019                        3 Considers current and former employees who hold an active SOP/RSU contract
1 Monthly
                                           4 RSU program only
2 Hourly
ir.cogna.com.br

                             INVESTOR RELATIONS
      Carlos Lazar                 Pedro Gomes                   Ana Troster
carlos.lazar@kroton.com.br   pedro.gsouza@kroton.com.br   ana.mtroster@kroton.com.br
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