2 19 CONVERSATION AND EMOTION - Ediciones Condé Nast
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2 19 CONVERSATION AND EMOTION
R
JUNIO
ESPAÑA 2019
Glamour
POPPY
DELEVINGNE
En portada
ANDREA LEVY
Política
at a glance
y rebelde
SARA
CARBONERO
Su momento
más importante
N˚ 200
SIEMPRE PERFECTO ONDAS
Glamour is the coolest high-class magazine, of fashion, beauty and
VESTIDO
DE SOL
EL TOQUE culture. It is a happy place, where its style is fully lived, where last trends
PARA QUE TU
are known and emotions are shared. It is known for its variety in terms of
BLANCO
PELO BRILLE
content and a fresh focus with the actual woman as the main protagonist
+
@aliciaparro, Glamour Editor
TRAJES A COLOR, MEZCLAS
ARRIESGADAS Y ACCESORIOS
www.glamour.es
COVER01.indd 1 6/5/19 11:42 CODIGO USA
CODIGO MEJICO
WHAT IS GLAMOUR?
MEDIA INFORMATION
What is
GLAMOUR?
he brand which encourages its readers
to leave their mark.
A place for good vibrations.
An intelligent approach to fashion.
#tudosisdiariadeglamour
WHAT IS GLAMOUR?
GLAMOUR IS THE MOST
MEDIA INFORMATION
RELEVANT
BRAND
Being relevant is connected with offering something
which nobody else can do in the same way.
Being relevant means coherence between channels,
sharing the same voice.
Being relevant means knowing your audience and
knowing what it is really interested in.
Being relevant means taking part in the
conversation; or, further still, being the
conversation itself.
#tudosisdiariadeglamour
GLAMOUR IS INFLUENCE
Glamour is...
INFLUENCe
MEDIA INFORMATION
Glamour is truly influential because of:
Its intimate yet daring tone. It is very pop, yet also very punk.
Its sense of humour.
Its core optimism.
Its appreciation of imperfect beauty, because nothing is more
beautiful than imperfection.
Its well-prepared aesthetics, full of quality and messages.
Its direct headlines which address real emotions.
Its use of generational language which makes it easy to identify
with.
Its attention to detail which others are incapable of seeing.
Its social interaction with real women: Glamour.es talks to its
audience in a language it understands and to which it responds.
#tudosisdiariadeglamour
A Growing Brand
MEDIA INFORMATION
10M
HIGH-QUALITY IMPACTS MONTHLY
+344K +2.4M +7.4M
READERS FOLLOWERS UNIQUE USERS
Source: 1st quarter EGM - Google Analytics april 2019 – Social Net. april 2019
QUÉ ES GLAMOUR
MEDIA INFORMATION
Glamour is...
INFLUENCe
Creating engaging headlines which appeal to real
emotions.
The use of a generational language with which is easy
to identify.
A detailed work that the other members are unable to see.
The social interaction with a real woman: Glamour.es
talks to its audience in a meaningful language.
#tudosisdiariadeglamour
A Growing Brand
A
GROWING
MEDIA INFORMATION
BRAND
+7.4MUNIQUE USERS
JANUARY 2019
+98% YOY
VIEWABILITY LOYAL USERS FACEBOOK SCORE
78% +501K
AVERAGE 2018
6,8M
VIEWABILITY DEC 2018
(+57% MEDIA MARKET) (+81% YOY) (+31%)
The magazine
LEADER IN SALES
R
MAYO
ESPAÑA 2019
Extra
BELLEZA
of paid circulation and newsstand sales
CORTES DE PELO
PIEL CUIDADA
R
CUERPO
EN FORMA
Suki
WATERHOUSE
PORTADA
EN CALIFORNIA
MARZO
ESPAÑA 2019 TIENEN
MUJERES UN PLAN
CON PODER
VALERIA
150 GALA GONZÁLEZ
LOOKS
DOMINGUEZ NUEVOS BEGOÑA VILLACÍS
OLIVIA COLMAN VESTIDO STELLA MCCARTNEY
ANDREA LEVY CON PLUMAS
MANUELA SHORT IRENE MONTERO
VELLÉS CICLISTA
BOLSO
CON LOGO
La belleza
REBELDE
DE WILLOW SEXO
SMITH
Myrthe Bolt DE MODA
EN PORTADA EN LIBROS
Singapur
30/1/19 12:42
ESTA
LA CIUDAD
Y SERIES
¡QUÉ GANAS
MÁS FASHION
MODA
ES
GLAMOUR Nº 197 MARZO
CODIGO DE BARRAS
DE VERANO!
+7%
www.glamour.es
MAGIA
TOTAL CIRCULATION EXTRA PASARELAS 120 DÍAS FELICES CON EL BODY DE LEOPARDO,
SANDALIAS Y VESTIDOS BLANCOS
92.020 COPIES
A growing
COVER01.indd 1 5/2/19 13:50
COVER01.indd 1 2/4/19 12:34
+3%
CODIGO NACIONAL
CODIGO POCKET
CUBIERTA 2,5 €
R
CODIGO NACIONAL
PAID CIRCULATION
1,80 €
codigo de barras Glamour 197.indd 1
CODIGO MEJICO
1,80 €
79. 536 COPIES SÍ AL ESTILO
NUEVA YORK
Hailee
AVANCE
PRIMAVERA
FEBRERO
ESPAÑA 2019
+5%
STEINFELD
Nicole 50 LOOKS
NEWSSTAND SALES
KIDMAN
Stuart
VEVERS
74.833 COPIES brand
CODIGO POCKET USA
big hair
SUBE EL
VOLUMEN TEST DE
DE TU PAREJA
MELENA con INMA
MODERN CUESTA y
PACO LEON
LOVE
CODIGO POCKET 1,80 €
www.glamour.es
LA MODA que te hace más libre
HOTELES para una escapada inolvidable
COVER01.indd 1 8/1/19 10:34
Our audience
MEDIA INFORMATION
A PROFILE THAT IS PRESENT IN
ALL CHANNELS
Glamour is a brand able to connect with different consumer
groups linked by their positivity an attitude in life.
A reader with a special attitude, different and unique in each
one of them, linked by the Glamour spirit.
A unique profile does not exist, an exclusive generation.
Glamour is you, there is no single mold for all women,
Glamour is a way of lifestyle, is an attitude.OUR audiencE
OUR
AUDIENCE
MEDIA INFORMATION
NEW YOUNG GEN
GLAMOUR GEN ELASTIC GEN
I NTER ESTS
The generation which believes INTERESTS INTERESES
in changes and still defends Readers who have grown up Women maturing with a
traditional values of with us and find Glamour to positive, joyful attitude.
honesty, repect and be its point of reference They deal with changes
equality, looking for this for style and life (late energetically, seeing them
personality to be reflected in millenials + young adults). as a challenge for continuing
media and brands. with their personal and
They are loyal, they like professional development.
They look for synergy between taking care of themselves and
the digital world, in which their surroundings, they share Used to consuming traditional
they have been born, and their experiences and tastes. media, they have incorporated
traditional media, seeking They are more receptive to digital media in their daily
the values which made contents with advice and ideas life in a natural way.
them strong. than to traditional publicity.
#tudosisdiariadeglamourOUR audiencE
OUR
AUDIENCE
MEDIA INFORMATION
BUYING POWER EVOLUTION EMOTION
Greater purchasing power Women who adapt to change A community of women in
to invest in themselves; and also seek it out. which helping each other,
they do not hesitate to obtain They want to be the best coexisting and dealing with
things that make them feel version of themselves, and current problems together
better. Glamour is there with Glamour helps them with their stand out. They take part in
them at each moment of their personal and professional the union, respect and love
purchase, from inspriation development. between the female gender.
to searching and the decision Glamour is a further part of
to buy. women’s ecosystem.
#tudosisdiariadeglamour08
C U L T U R E
T E C H N O L O G Y
W O R K
FASHION
09
T R E N D S
E C O
BEAUTY S H O W S
GLAMOUR.ES
Content adapted for each platform,
P A R T Y
10
C O A C H I N G
with its own point of view, connecting with Glamour
S P O R T
women at each moment, in each place.
H E A L T HSafe brand
GLAMOUR READER
MEDIA INFORMATION
CONTENT
MORE FASHION PAGES
MORE THAN 35 DIARY CONTENTS ORIENTED
TO GUIDE AND DECODE THE LANGUAGE IN
ORDER TO TRANSFORM IT INTO A SMART
PURCHASING. A NEW CONCEPT IS BEING
CREATED: GLAMOUR SHOPPING POWER.
#tudosisdiariadeglamourUNIVERSO GLAMOUR
MEDIA INFORMATION
Glamour
universE
Glamour guarantees a reliable setting for brands.
Dynamic and honest, Glamour creates relevant
contents to help brands position themselves and
approach their audiences.
With an integrated team of professionals who offer
brands their experience and know-how to deal with
their communication needs.
#tudosisdiariadeglamourGREAT MOMENTS
WE FINISHED 2018 WITH SOME
great moments
MEDIA INFORMATION
“MOTHERS’ DAY”
The most viral video in the history of Glamour, with
more than 1M views.
“ONE, TWO, THREE, LOVE, FIVE, SEX, SEVEN,
EIGHT” won the Lovie Bronze and People’s Lovie
Award.
Exponential growth in the numer of Glamour users:
+41% YOY
FOLLOWING THE MOST RELEVANT EVENTS
IN REAL TIME, with events connected with each
moment: Illustrations, Whose are you?…GREAT MOMENTS
MEDIA INFORMATION
2019 brings us
INNOVATIVE FORMATS ON ALL PLATFORMS
DIRECT CONTACT WITH OUR AUDIENCE
EXPERIENCES FOR GLAMOUR WOMEN
UP-TO-DATE CONTENT
AND MUCH MORE…G l a m our Commerical Directo r Cond é Na st Commerc ia l Direc tor FRANCE
CLARA MONTOYA ELENA FERRERAS DELEG ATE
cmontoya@condenast.es eferreras@condenast.es ELENA MANSO
elena.manso@condenast.es
MADRID Tel: 0033 0 63 09 37 532
Pº Castellana 9-11 . 28046 Madrid Tel.: 91 700 41 70 - Fax: 91 319 93 25
G R O UP L EA DER CO O RDINAT IO N
NORTH
MÓNICA LAMANA MARÍA RIBES
mlamana@condenast.es mribes@condenast.es DELEG ATE
ANA LÓPEZ CÁMARA
HEA D O F A DVERTIS ING alopez@condenast.es
CAROLINA PÉREZ MORA
cperez@condenast.es
Barrio Gerra, 1. Los Llanos
(San Vicente de la Barquera)
PATRICIA VEGA DE SEOANE 39547 Cantabria Tel.: 619 603 776
Patricia.Vega@condenast.es
ITALY
BARCELONA
DELEG ATE
Pº de Gracia 8-10 . 08007 Barcelona Tel.: 93 412 13 66 - Fax: 93 412 66 98 ELENA MARSEGLIA
emarseglia@condenast.it
G R O U P L EA DER CO O RDINAT IO N
BRUNO DE ANGELIS Mª CARMEN HERRERO Piazza Castello, 27. 20121 Milano
bdeangelis@condenast.es mcherrero@condenast.es Tel.: 00 39 0285 614 217 - Fax.: 00 39 0286 455 026
NOELIA GONZÁLEZ
ngonzalez@condenast.es
For further information www.cnworld.esThank you
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