CONTACTLESS TRANSIT Implementation in the UK - June 2019 - UK Finance
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2 Contactless Transit UK Finance ABOUT UK FINANCE UK Finance is the collective voice for the banking and finance industry. Representing more than 250 firms across the industry, we act to enhance competitiveness, support customers and facilitate innovation. UK Finance has worked with a wide range of stakeholders during the Contactless Transit project and subsequent discussions. Our member firms from the card payment ecosystem – card issuers, acquirers and schemes - have been integral to the development of the Contactless Transit Framework. At the government level we have worked with the Department for Transport, Department for Regional Development Northern Ireland, Transport Scotland and Transport Wales. At the regional level we have engaged with Transport for London, Transport for the North, and Transport for West Midlands. We have also worked closely with Transport Focus on their research projects. Above all the Contactless Transit project relied on capturing detailed business requirements from the transit industry, and we are grateful for the time dedicated by both bus and train operators to the Project and to updating us on progress for this report.
UK Finance Contactless Transit 3 PREFACE Contactless debit and credit purposes - for example, in the Northern Powerhouse – and cards are continuing to grow in a view that this could be facilitated by easier to understand, popularity, even as the range of faster ticketing options for low value travel. payment options – cash, real-time payments – diversifies to meet the With all these benefits in mind, in 2015 UK Finance’s predecessor needs of different demographics1. began a project with UK card payment providers, transit While contactless payments are operators and government bodies to develop a framework, widespread in the retail world, based on the experience from Transport for London, that would contactless payment cards and related devices such as phones allow any transit operator to enable contactless payments on and watches have also been used on London’s transport their systems. The Contactless Transit Framework was launched systems for the past five years with great success, and there is jointly by the Department for Transport and the card payment a growing desire to see contactless card payments as an option and transit industries in January 2016. Work continued into 2017 for travelling on public transport outside of London. to develop further detailed guidance for transit operators and to support early implementations of the Framework. Contactless transit embraces the technology consumers already have in their hands and reduces the use of bespoke I am delighted to say this Framework has been used to great hardware and tickets. Research shows that some passengers success by the bus industry in the UK, with 100 per cent of the are willing to sacrifice knowing the exact cost of their travel for major bus fleet contactless enabled. Customers are providing the convenience of not having to pre-purchase tickets2; and glowing reports on social media and drivers are the strongest young people are more likely to use public transport if they are advocates, embracing the quicker boarding times and reduced confident they will always have the right means to pay without cash handling. We have been contacted by transit operators having to find the exact change3. As contactless cards operate globally to learn lessons from our work and have even seen our on open, global standards, they not only provide the potential Framework translated into Spanish for use in Costa Rica and for customers to travel between transit operators on the same other countries. device, they also enable international tourists to use public transport without having to understand proprietary ticketing There has also been a resurgence in interest in contactless systems. transit for the rail sector, but there are complexities with implementing contactless transit for higher fare journeys. We At the same time, cities are being required to be smarter in continue to work with the card payment industry, government, their deployment of resources, with over 80 per cent of the train operators and suppliers to explore whether the tangible UK population now living in cities (this reflects a global trend benefits being realised by the bus sector through contactless whereby the 55 per cent of the world population living in transit can be extended to rail journeys. cities is estimated to grow to 68 per cent by 20504). In this context contactless transit helps by removing some of the cost of ticketing, such as producing smartcards, and promoting account-based ticketing which can help transit operators understand passenger flows. This coincides with a political Stephen Jones desire to see regional areas more connected for economic CEO, UK Finance 1. UK Finance 2018 Payments Report: there are 124 million contactless cards in the UK, and 7.4 billion contactless payments were made in 2018. 2. Transport Focus 2014 research found that for local/cheaper travel, passengers were willing to have less control over getting the most cost-effective fare in order to benefit from using the convenience of contactless payments. 3. Transport Focus 2018 research found that the experience of boarding the bus can be a stress point for young people, with concerns largely focussed around the interaction with the driver. 4. https://www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html
4 Contactless Transit UK Finance TABLE OF CONTENTS A. Executive summary 5 B. Background 7 C. Bus industry 13 D. Rail industry 19 E. Regional 24 F. Macro-industry activity 31 G. Technology 36 H. Conclusions 39 Annex. Documentation 40 Annex. Glossary of terms 41
UK Finance Contactless Transit 5 A. EXECUTIVE SUMMARY This report reviews the rollout and adoption of EMV Contactless (cEMV) as an alternative form of ‘ticketing’ outside of London since the creation of the cross-industry Contactless Transit Framework in 2017. It draws on quantitative data provided by transit operators, and on qualitative research with various stakeholders from the payments and transit industries and government bodies. What has worked well • Ubiquitous acceptance, with significant improvements made to the card scheme • The UK bus sector has exceeded processes to enable the acceptance of cards expectations in rolling out cEMV across 100 from 140 different countries around the per cent of the UK’s ‘Big 5’5 bus fleet. The world on UK transit networks. speed of uptake of cEMV on UK buses has also exceeded expectations, with an average • Technology challengers entering the of 25 per cent of UK bus journeys made market that offer alternative, and potentially outside London now being carried out using disruptive, commercial models. a cEMV debit, credit or prepaid payment card. The customer, driver and business reaction to cEMV acceptance on buses has Areas requiring further work been very positive. • Contactless on rail has seen limited progress, although a strategy for PAYG in the South • Transport for London continues to see East is beginning to emerge. growth in the adoption of contactless with 54 per cent of Pay-As-You-Go (PAYG) • Contactless for Transit Model 2 (PAYG) has journeys now made using contactless been rolled out by the bus sector but some payment cards and devices6. Mobile wallet- of the functionality, such as aggregation and based payments are growing and represent 16 capping, still needs to be deployed. per cent of those journeys7. • Interoperability is complex, with concerns • Large scale regional initiatives, such as being raised over the different commercial Transport for the North, are underway and approaches being proposed. This is of have the potential to further reshape and particular concern to the deregulated bus simplify how travel is paid for. operators. There are different regional back office approaches evolving, with no • Regional plans continue, with contactless overarching national back office plan or launches on the tram network in Manchester approach to standardisation, all of which are and city-wide cEMV acceptance in Edinburgh needed to ensure interoperability. recently having been announced. 5. Arriva, First, Go Ahead, National Express and Stagecoach. 6. Data provided by TfL. 7. Data provided by TfL.
6 Contactless Transit UK Finance • Multi-Mode Travel Products are Other developments limited, which is likely to further impede • The government-appointed Williams Rail interoperability. Review9 is investigating the most appropriate • Closed Transit Infrastructure could limit organisational and commercial frameworks innovation. An Office of Road and Rail to support the delivery of the government’s (ORR) strategic consultation highlighted vision for the railway. The results of this the closed nature of the reader/validator could help to support more open ticketing estate, especially in and around London8. systems like contactless transit; for example, It is believed that adoption of open and through simplifying fares, or through common standards across the UK’s transit devolving power over commuter routes to infrastructure would significantly aid regional/local authorities to allow for more innovation. of a joined-up approach – similar to that taken by Transport for London. • At the same time, the Department for Transport recently consulted on extending the PAYG area around London10, which could see Transport for London’s systems supporting contactless payments on the wider rail network. 8. https://orr.gov.uk/__data/assets/pdf_file/0020/40628/market-study-into-the-supply-of-ticket-machines-and-ticket-gates-2019-final-report.pdf 9. https://www.gov.uk/government/consultations/williams-rail-review 10. https://www.gov.uk/government/consultations/pay-as-you-go-on-rail
UK Finance Contactless Transit 7 B. BACKGROUND UK Finance, with the support of the card payments and transit sectors, commissioned this report to review the progress that has been made against the original goals of the Contactless Transit project and to identify any barriers and strategic issues that are facing the transit industry in adopting the Framework further. Card payments have been used for many years with a mixture of the regulated rail sector in the transit industry to buy paper tickets, or working alongside the less regulated bus sector. to top up smart ticket cards or devices. In 2007 As such, variations were required on the TfL the UK card industry introduced contactless model which underpinned the development payments to provide a fast and frictionless of a wider framework that would encourage payment experience in retail, where up to adoption across the UK as well as internationally. a certain value (currently £30)11 the normal A number of discussions took place between cardholder verification method of entering a transit operators and individual card companies PIN is not required. Contactless card payments and by the end of 2014 it became clear that it are also ideal for certain transit environments would be helpful to have a central project to where speed and convenience are key to a good allow the two industries to discuss the most customer experience. suitable models for contactless transit. In 2013, Transport for London (TfL) introduced Contactless Transit Framework contactless card payments on its bus network as From 2015 – 2017, UK Finance’s predecessor, a complementary alternative to its proprietary the UK Cards Association, ran the Contactless Oyster card. This was followed by the rollout Transit Project (as part of a wider two-year of contactless payments on the TfL tube, DLR programme to increase the use of contactless and rail network12 in 2014. TfL’s objective in cards across the UK). The purpose of this project introducing contactless was to provide more was to create a national Contactless Transit convenience to customers using Pay-As-You-Go Framework. This was designed to help transit (avoiding the need to top up Oyster cards), and operators consider whether to implement to cut their own operating costs in producing EMV Contactless and support the delivery of and maintaining Oyster cards. a consistent and good customer experience for journeys made across the UK where a The success of the TfL initiative led to interest contactless card13 has been used during that from other UK transit operators in implementing journey. The project was jointly funded by the contactless payments alongside smart ticketing cards industry, transit industry and government. and cash payments. However, the situation The Framework won the Cards and Payments outside of London is more complex as transit Awards for the Best Industry Innovation in 2017. businesses are independently run organisations, 11. The cardholder verification limit has been increased over time to accommodate spending patterns on contactless cards, and was raised from £20 to £30 from 1 September 2015. 12. London over-ground and National Rail Services within the TfL Travelcard zones 13. Multiple EMV Contactless form factors exist such as mobile and wearable devices
8 Contactless Transit UK Finance The Framework includes three Contactless will travel without funds in their account. Transit Models: To address this, the Framework includes an agreement that issuers will pay the first £10 • Model 1, Single Pay-As-You-Go: A model of any such debt14. where the contactless card or device is used at the start of the journey with a known fare; • Model 3, Pre-purchase: A model where a primarily for buses and trams. contactless card or device is associated with a pre-purchased ticket and then used to • Model 2, Aggregated Pay-As-You-Go: A access the travel. model where the contactless card or device is used multiple times for travel, and the fare is aggregated at the end of the day or journey leg; for multi-mode operators. This was the model already being used by TfL, but with some adaptations. A key part of this model is that card issuers share the liability with transit operators. Due to delayed settlement, there is a risk that a customer Single Pay-As-You-Go model Aggregated Pay-As-You-Go Pre-purchase Model mode model • Replaces cash • Replaces cash • Replaces paper tickets • Card permits travel • Fare charged at start of each journey • Can combine several journeys into one charge • Fare charged at point • Can include seasonal of purchase tickets • Charge typically collected at the end of each day • Fare capping possible Suited to low/medium value single Suited to low/medium value single Suited to higher value services operator services (e.g. bus) operator services (e.g. bus) (e.g. long distance travel) 1. Customer uses their contactless card or device to 1. Customer makes multi-leg journey or multiple journeys 1. Customer purchases their ticket online and associates make a single journey. Touch in only. using their contactless card or device. Touch in and touch it with their contactless card or device. out. Ticket purchase 2. Customer can view their journey on their bank 2. End of day processing settles statement. customer’s daily charge. Bank statement 2. Customer can view charge on their bank statement 3. Customer can view charge on their bank statement. Bank statement Bank statement 3. Customer uses their contactless card as their ticket to travel. FIGURE 1. CONTACTLESS TRANSIT MODELS 14. This liability sharing agreement was already in place with TfL, but the amount was previously £6.
UK Finance Contactless Transit 9 Original goals i. Nationwide coverage The goals of the original project team for the The original goal of the project was to see the use of EMV Contactless cards on transit in the expansion, outside of London, of Model 1 and UK by 2025 were: 2 propositions across both bus and rail. It was expected that by 2019/20 the national coverage i. To see a nationwide coverage of contactless would be concentrated within a small number across all transit modes of contactless ‘islands’ within cities and larger towns. ii. To create a compelling customer experience, similar to TfL’s, that would be The following geographic roadmap, showing easy to understand for customers and offer how the rollout was predicted to spread to full ‘best’ fare options through fare aggregation UK-wide adoption, was produced early on in the iii. To see rapid customer adoption levels that life of the project. tracked the adoption rates seen at TfL iv. To see a strong business case developing for the use of contactless in transit 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Minimal viable proposition for launch First wide scale EMV for Transit launches outside Locations are indicative only: • Single journey (fare values up to (£30) London • Single operator • Single mode • Full fare paying individual adult • No concessions or First Class travel support Model 1 Model EMV Contactless is an 2 option for (70 per cent) of all transit journeys in Widespread (30 per cent the UK PUK wide Back-Office ‘Broker’ of all journeys) linked launched Possible to offer: regional transit schemes Possible to offer Model 2: Model PAYG Aggregated on Bus Regional Pre-Purchased Big 5 bus operators full Possible to offer Model 1: travel (season, carnets & nationwide contactless 3 PAYG Regional - Bus and PAYG Single Journeys Light Rail concessions) support PAYG Regional EMV CONTACTLESS LIVE EMV CONTACTLESS PILOT Development & Pilots* Standalone Regional Linked Regional Full UK Roll-Out *Outside of TfL FIGURE 2. FORECASTED NATIONAL CEMV ROLL-OUT (PUBLISHED: 2015)
10 Contactless Transit UK Finance ii. Compelling customer experience • Secure and transparent payments, which can A survey conducted by Transport Focus in 2016 be seen on the customer’s bank statement or asked what people thought of being able to app. use contactless for public transport. The survey found that 61 per cent of customers were very • Usability on different form factors, including interested, or interested, in a contactless transit card, mobile and wearables. proposition15. • Ability to travel on different operators using the same device, and without needing to The benefits noted at that time were: register. • Fast and easy payment for passengers, eliminating the need to queue for a paper • 45 per cent of passengers would feel more ticket or to ‘top-up’ smart tickets. These positively towards public transport operators benefits had already been demonstrated if contactless was introduced. through the TfL rollout. The Transport Focus survey found that of customers using contactless payments in general retail, 84 per Figure 3 cent cited ‘speed’ and 79 per cent cited ‘ease’ as reasons for use. EASY / CONVENIENT QUICKER / SAVES TIME “It’s so fast and easy, and I love the way “Very appropriate for public transport. it caps automatically. I use it loads when It would speed things up.” I visit London and it’s just so convenient, “It would make life so much Male, 25-39, West Midlands everywhere should be like this.” easier! No need to top up Female, 25-39, North West online or go to the top up machine. With Oyster cards you can’t know how much “If my train is coming in it will credit you have in your make my ticket purchase quicker, account so it can be and I can catch my train.” inconvenient.” “It is so easy to use and removes the Female, 40-54, South West Male, 16-24, South East difficulty of lots of bags and no spare hands to search for change etc. ‘Tap and Go’ as my husband has christened it!” Female, 55-74, North East REMOVES THE NEED TO CARRY CASH “My local bus service takes cash but “I think it’s an easier way to pay for “Not having to worry about not notes. The ticket price for a transport, without the risk of losing paper having enough cash on you.” return is three pound something. It’s tickets, or buying the wrong tickets.” Female, 55-74, South West hard to find the change sometimes.” Female, 16-24, East of England Male, 55-74, South East FIGURE 3. TRANSPORT FOCUS CUSTOMER RESEARCH 2016 15. See Transport Focus survey results https://www.transportfocus.org.uk/research-publications/publications/paying-for-public-transport-with-contactless/
UK Finance Contactless Transit 11 In addition, the expectations for the development of the models always had a multi- mode, multi-operator 2025 end game in mind. CARD It was also felt that developing and agreeing a INDUSTRY common customer experience would reduce BENEFITS customer confusion and increase trust and adoption. i. Increased transaction volumes ii. Halo effect and increasing utility of Finally, it was always envisaged that operators card would strive to launch ‘best’ fare offers with iii. Prepare customers for contactless fares being aggregated and capped on a daily or payments using mobile devices weekly basis. vi. Retain ‘cards’ as central to emerging payments iii. Rapid customer adoption Together with the rapid uptake of the use of cEMV seen on TfL and an expected greater availability of, and familiarity with, contactless payment cards, it was envisaged that similar TRANSIT adoption rates to TfL could be achieved for new INDUSTRY contactless transit deployments. As a result, a benchmark for adoption was set at 15 per cent BENEFITS of journeys being made using contactless cards within one year of the proposition being made i. Increased journey volumes (from simplified ticket purchasing) leading available to customers. to revenue increases iv. Strong business case ii. Increased range of payment options It was also seen as essential that the business case for both the payments and transit iii. Increase speed of customer throughput industries stacked up. This aspect of the original goals of the programme will also be considered vi. Increased customer satisfaction within this review. The key business case drivers that were established at the beginning of the v. Operational cost savings from project were: speed and reduction in ticket management FIGURE 4. INDUSTRY BENEFITS
12 Contactless Transit UK Finance Benchmarking Taking each aspect of the original goals of the project, we set the following benchmarks to determine how well contactless adoption across the different transit modes and regions has taken place. TARGET OUTCOMES Goal Benchmark by 2019/20 National coverage London, Newcastle, Manchester, Oxford and a number of other large towns and cities across the UK. Compelling customer Model 2 with aggregated fares and capping on bus and rail. experience Rapid adoption 15 per cent of journeys being cEMV, within one year of launch, of a contactless proposition being rolled out. Strong business case At least two of the five business case drivers are being met. FIGURE 5. TARGET OUTCOMES FOR 2019/20
UK Finance Contactless Transit 13 C. BUS INDUSTRY Since 2017, substantial progress has been made in the rollout of EMV contactless across the bus industry. 100 per cent of the major bus operator fleet is contactless enabled, with average adoption rates currently at 25 per cent and expected to grow. Customer reports on social media have been Contactless favourable and bus drivers are the strongest ‘Big Five’ Bus Fleet size enabled % Enabled advocates, with improved boarding times and Operators fleet size reduced cash handling allowing them to run to Stagecoach* 7,500 7,500 100% time more easily. There have been some initial Arriva UK 5,065 5,065 100% challenges in implementing the Contactless Transit Models, but these are now largely First Bus 5,800 5,800 100% resolved and concerns around bad debt levels16 Go-Ahead” 4,900 4,900 100% have proven unfounded. National 1,600 1,600 100% Express Total 24,845 24,765 100% Progress Contactless enablement Contactless enablement of the majority of the FIGURE 6. CONTACTLESS ENABLED BUS FLEET UK’s bus fleet has been completed by Q2 2019. * Excludes London and Megabus This result has been achieved through a focus on “ Includes London cEMV by the ‘Big 5’ bus operators over the past two to three years. Some smaller operators have Strong adoption and usage also adopted a contactless solution. The average contactless adoption rates across the bus industry outside London are around There is a mix of Model 1 (single PAYG) systems 25 per cent, but there are significant variations (the customer taps in once at the beginning based on geographical and demographic factors. of the journey and that fare is settled with the Adoption is considerably higher in the South issuer); and Model 2 (aggregated PAYG) systems East, in some areas as high as 50 per cent, but (the customer typically taps in at the beginning lowest in the North West where adoption rates of the journey and taps out at the end, allowing are closer to 12 per cent. for multiple journey fares to be aggregated and settled with the issuer). The strongest advocate for contactless has been the driver community, which appreciates the quicker boarding times and reduction in cash handling. In one case, an enthusiastic bus driver managed to encourage a 100 per cent usage of contactless on one particular day. It was noted that boarding times at the start were not much quicker as people got used to how the process 16. As contactless transit payments have delayed settlement with the card issuer, there was a concern from transit operators that they would see high levels of unpaid or ‘bad’ debt. In practice, this has been under one per cent.
14 Contactless Transit UK Finance worked, but that, as time goes on, boarding • Other benefits include a reduction in times are improving. Students are typically seen operating ticket vending machines or running as the early adopters of the contactless. The other processes required to issue customers growth and adoption rates are seen as positive with a travel token (such as paper or an ITSO by the bus industry. card). There is also a perceived operational downside of having the customer convert Improved customer experience ‘their money’ into ‘transit money’ and then Although there has been no recent formal having to store this money. Contactless customer research of the bus implementations, payment cards overcome all of these there have been high levels of customer challenges. engagement on operator social media sites that support the assertion that the contactless • Some operators are beginning to look at ‘ticketing’ initiative has been well received. how the new metrics generated by cEMV Customers claim to be more confident in using ticket sales can be used to enable better public transport when they do not have to fare modeling, route loading and capacity worry about having the exact cash for a fare, planning. particularly on non-regular routes. • Although there were initial concerns about ‘bad debt’, these have been addressed A recent report by Transport Focus17 on through ‘deny list’ management – where a bus travel for young people found that ‘the cardholder’s card is prevented from travelling overriding view was that contactless is the again until they have cleared the debt. Bad way forward and should be offered via card or debt levels for Model 2 solutions have been phone’. It concluded that the industry would be reported as typically being half of those seen better to focus on contactless rather than local on Model 1 solutions. smart cards. It also concluded that contactless ticketing should be multi-operator and multi- • Some operators have detected intentional modal. fraud, although the incidences of this are low and not deemed to be of material concern. There was initial concern from bus operators that they were seeing a high level of transactions • There were initial concerns about the declined by card issuers, leading to a bad potential for higher transactional costs customer experience. However, this has been compared to other payment methods. effectively addressed and is no longer a problem However, with the structure of the Model of significant concern. Decline rates are typically 2 commercial framework, operators are no under one per cent which is lower than seen in longer reporting this area as a major concern. other sectors, such as retail. • The incremental costs for smaller operators Positive business case can potentially be more material, though The business case for bus operators is reported alternative commercial models on offer from as being positive: suppliers, and government support in some • Key benefits are driver efficiencies on timing areas, are going some way to mitigate. and reduced risks of cash handling for drivers and other staff. 17. https://www.transportfocus.org.uk/research-publications/publications/making-bus-a-better-choice-for-young-people/
UK Finance Contactless Transit 15 Challenges Meanwhile bus operators on a Model 1 (single Model modifications PAYG) solution have added in some of the Three of the five bus operators (Arriva, First and Model 2 features such as deny list management Go-Ahead) have selected a Model 2 (aggregated and other, card scheme specific, risk mitigation PAYG) solution, although they have only just processes. These implementations are known as begun to deploy some of the key features, such ‘Model 1 Plus’. as fare capping. These initial implementations are known as ‘Model 2 Minus’. The implementation This approach has the advantage of providing of the second reader on the bus to support tap- the operator with improved bad debt levels but on and tap-off is expected later in 2019 by most does not offer the issuer liability cover for the of the operators18. This addition will enable them first journey, as available through Model 2. The to offer the full Model 2 proposition, including business case to move to Model 2 appears to back office fare processing, and is expected to be positive and as such it is predicted that the speed up boarding times. five largest bus operators will eventually operate with a Model 2 scheme. Multiple operators sharing the same routes and a mixture of models in the market have led to A mixture of full and partial models is expected interoperability challenges in some areas. This to lead to inconsistencies in the customer situation has been partly overcome through the journey that will cause customer confusion, implementation of ‘driver intervention’ to sell and potential unwanted maximum fare charges, a physical ticket to customers, even in cases leading to increased customer complaints. where the operator is running a Model 2 back- The diagrams below show how these Model office solution. The physical ticket that is issued modifications fit between Models 1 and 2, and can then be used on other buses operating how they work in practice. Model 1 only propositions. Model 1 Model 1 ‘Plus’ Model 2 Single PAYG Aggregated Model 2 PAYG ‘Minus’ FIGURE 7. MODEL DELINEATION 2019 Driver Intervention on Model 2 18. For example, Transdev, support by TfN funding, have started to pilot this.
16 Contactless Transit UK Finance ENTRY EXIT ENTRY EXIT Bus company ‘A’. Customer boards bus and Customer alights from Touch in only with touches in. Tells driver the bus with no further driver intervention where they are travelling action required. Bus company ‘A’. Customer to, boardscreates who manually bus and Customer alights from Touch in only with touches in. an exit record Tells driver the record Exit bus with no further is Stated driver intervention where they are travelling action required. to, who manually creates an exit record Exit record is Stated ENTRY EXIT ENTRY EXIT Bus company ‘B’. Customer boards bus and Customer touches out at Touch in and touches in. exit reader and alights touch out from bus Bus company ‘B’. Customer boards bus and Customer touches out at Touch in and touches in. exit reader and alights Exit record is Actual touch out from bus FIGURE 8. TAP-ON / TAP-OFF Exit record is Actual It should be noted that each of the card Implementation schemes (e.g. Visa, Mastercard and Amex) has Some of the earlier reports on the challenges their own flexible rules, operational guidelines of getting new contactless devices approved and commercial frameworks to support the have since improved and the installation and customer proposition models outlined above. implementation of hardware and systems It is apparent that not all operators are making has been relatively trouble-free. The good the most of what these frameworks have to relationships that have been developed among offer, though this may be simply the result the supplier community have helped to ensure of the significant progress in the substantive better system design and deployment than areas having been achieved in a relatively short would have otherwise occurred in a traditional timeframe. Transit operators should contact multi-vendor procurement. the card schemes directly to understand the relationship between the three Contactless Transit customer proposition level models outlined above and the individual card scheme rules and procedures.
UK Finance Contactless Transit 17 International cards Future development Significant improvements have been made in Regional adoption and uptake the way that international cards are accepted Adoption of contactless in rural areas is around and processed since 2016. This has led to TfL, one half of the levels seen in and around for example, reporting that customers from 140 towns and cities. The view expressed by some different countries have used their contactless operators is that this is to be expected and cards to travel on London transport. that over time, with improved confidence and greater penetration of contactless cards, There are ‘swap out’19 programmes in place for the adoption levels will increase. One region the remaining small minority of international going against this trend is Cornwall, which is cards that currently are not accepted, to bring experiencing high levels of contactless usage on them up to the global standard. buses, according to one industry official. The adoption of the global EMV standards, It is too early to establish the extent to underpinned by global card scheme processing which contactless has stemmed some of the arrangements, also means that customers with passenger journey losses. For most operators UK issued contactless payment cards can use though, passenger journey numbers were not the ever-increasing number of international the primary driver for the implementation of a contactless transit schemes while travelling contactless solution. abroad. Interoperability BUS STATISTICS Some bus operators are starting to consider to what extent interoperability can incrementally drive up passenger journeys and, with it, an increase in revenue. Early stage interoperability could be enabled between some of the Average adoption Average ticket value operators, especially those that share the same or compatible technology providers. It 12% to 50% £3.62 is envisaged that interoperability, with fare aggregation and other benefits such as capping, may lead to some short to medium-term competitive advantage. 19. It is estimated that around 50 per cent of US based contactless cards currently do not support the Offline Data Authentication capability that is required for UK transit contactless implementations. However, US card acceptance still remains one of the highest for international card usage on TfL.
18 Contactless Transit UK Finance Benchmarking As can be seen by comparing the original goals set out by the project there has been exceptional progress in the bus sector, especially with regard to national rollout. BUS PERFORMANCE Goal Benchmark by 2019/20 Rating Comments National coverage London, Newcastle, Excellent Exceeded the targets announced by the Manchester, Oxford and a ***** bus industry in 2017 and established at number of other large towns the outset of the Contactless Transit and cities across the UK. project. 100 per cent of the major bus operator buses and an estimated 72 per cent of all UK wide buses are now able to accept contactless ‘tickets’. Compelling customer Model 2 with aggregated Good Model 2 adopted by 3/5 operators. experience fares and capping on bus and *** Aggregated fares and capping in rail. planning but not yet delivered. Rapid adoption 15 per cent of journeys being Excellent Achieving a ranges of adoption rates of cEMV, within one year of ***** between 12 per cent and 50 per cent launch, of a contactless with the average being 25 per cent proposition being rolled out. across the UK. Strong business case At least two of the five Good Buses have delivered an increase in business case drivers are *** the range of payment options and are being met. reported as seeing some operational cost savings from speed and reduction in ticket and cash management. FIGURE 9. BUS PERFORMANCE AGAINST GOALS
UK Finance Contactless Transit 19 D. RAIL INDUSTRY Progress cent of journeys being made in this way.21 Out of To date, contactless transit has not seen much the two, contactless is the customer’s preferred traction in the rail industry. While Transport for option.22 London (TfL)’s geographical reach continues to grow, allowing customers to use contactless for In early 2019, the DfT consulted on extending rail journeys within a wider perimeter around the PAYG network beyond the current TfL London, there has not been an implementation boundaries.23 The consultation does not, at this outside of London so far. However, contactless stage, seek to determine which technology is frequently used as a payment channel to should be used. It is assumed that there will purchase rail tickets20 so converting these be an extension to the TfL boundaries around customers to the Contactless Transit models London. This is significant as over 60 per cent of would seem a natural evolution. all journeys start, end or go through London. There are some unique challenges in rail; for Smart ticketing initiatives example, the complex fare structures are There continues to be government attention not straightforward to encompass within the on rail ticketing, driven in no small part by the contactless transit models, and concessionary public statements by the Transport Secretary fares would require some form of verification. that every rail passenger should have the option Moreover, the typically higher fares mean rail of travelling without a paper (magstripe) ticket.24 operators are not as comfortable with a PAYG system, preferring a pre-purchase model. UK The Department for Transport (DfT) has Finance is continuing work with the payments coordinated a major drive towards smart and transit industries to develop Model 3, ticketing in recent years, by combining and which could allow both for pre-purchasing and coordinating initiatives led by the Rail Delivery concessionary fares. Group (RDG) and Transport for the North (TfN), together with an additional £80 million The Department for Transport (DfT) has investment in smart card infrastructure. invested significantly in smart ticketing over the last few years, and some of this infrastructure DfT met the target of achieving 90 per cent of is expected to be able to be used to facilitate all journeys supported by at least one smart contactless transit as well. ticket option by December 2018 (70 per cent of all relevant product flow combinations are Contactless around London enabled for barcode), and the programme Some commuter lines in and out of London is seen as enabling the take up of ITSO for are already seeing extensive use of Oyster and regular commuters. The focus is now on driving contactless with, in some cases, up to 76 per customer uptake. 20. UK Finance Payments Report 2018: 383 million contactless payments were made for travel on public transport, including payments for tickets on train, bus and tube. 21. Statistics provided by TfL. 22. According to TfL. 23. https://www.gov.uk/government/news/passenger-views-sought-on-bid-to-extend-pay-as-you-go-on-rail-network 24. https://www.bbc.co.uk/news/uk-politics-41475478
20 Contactless Transit UK Finance However, smart ticketing and barcode solutions The DfT’s PAYG consultation considers that fare are not accepted by all rail operators, making structures will need reforming to enable any interoperability a challenge. Barcodes, for meaningful PAYG offering across rail in the South example, cannot be used across London. Due East. to a belief that contactless would not meet the required end of 2018 delivery timescales, the Franchise structure smart ticketing initiative did not support the The structure of the UK’s rail franchise system major use case of PAYG or EMV Contactless. is also believed to make the adoption of new technologies more challenging. The current Challenges franchise approach is typically based on a Complexity of fares and concessionary fares seven-year contract, and requires significant TfL’s system includes zonal fares, and its back investments by Train Operating Companies office has to manage some complex fares. (TOCs) at the start of their franchise, followed However, it is still only being used for full adult by the uncertainty of having a future income fares. It has been noted by TfL and many others towards the end of the franchise period. An in the industry that having a stable fares base additional challenge for TOCs is that they need and overall regulatory powers were critical to to decide what might be relevant innovation, the success of TfL. It is worth noting that Oyster many years (over ten years in the case of C2C) PAYG on National Rail took considerably longer in advance of them requiring, or being able, to to achieve, as it sits outside of TfL’s powers. DfT deploy them. is also consulting on simplifying rail fares across the UK.25 In recognition of these challenges a review into franchising is being led by independent Simple matching of a card’s identity can chair Keith Williams, the former chairman and enable the use of contactless for travel that chief executive of British Airways. Aspects of includes concessionary and discounted fares. the review that may have an impact on EMV However, transit operators will need to agree an Contactless are in the areas of: approach to revenue inspection and cardholder • Commercial models for the provision of verification (e.g. a 16-25 rail card) and then build rail services prioritising the interests of supporting processes if this capability is to be passengers and taxpayers. deployed. The lack of appetite to make progress on alternative fare options is believed to be • A system that is financially sustainable and compounded by the weak business case for able to address long-term cost pressures. these lower-value travel use cases. A solution for advance purchases, reserved seats and first class • A rail sector with the agility to respond to options, has been sought but still seems some future challenges and opportunities. way off. Model 3 (for pre-paid journeys) offers a potential approach to deliver this proposition. Conceptually, digital wallets for pre-paid journeys using a cEMV based token remains a viable proposition. 25. http://www.bbc.co.uk/news/business-47258909
UK Finance Contactless Transit 21 Future look Increasing contactless limits for transit Payments and transit industry consideration TfL is currently planning the extension of on how to extend the £30 limit will become contactless ticketing to support the Elizabeth key to the delivery of the Crossrail extension Line (Crossrail) extension. The Elizabeth Line will and to avoiding potential customer confusion. stretch more than 60 miles from Reading and Incoming European regulation26 places a cap Heathrow in the west through central tunnels on contactless transactions but provides an across to Shenfield and Abbey Wood in the east exemption from authentication for contactless and is expected to serve around 200 million transit journeys. This means that unlike retail people each year. The new line is currently contactless transactions there is no regulatory due to open in late 2020 or early 2021. Fares constraint to a higher limit, although of course for these longer journeys could be higher than any increase in limits would have potential current Zones 1-6 travel and some of the latest implications for existing liability models. estimates indicate that fares could reach up to £40 each way. The use of a contactless card for transit, in reality, is not a standard contactless payment from a technical or scheme rules perspective. However, there may be an expectation when customers use their card for transit by tapping it on a reader that the existing £30 limit applies. 26. Under the Payment Services Directive 2, the European Banking Authority was required to develop Regulatory Technical Standards on Strong Customer Authentication (SCA). For the majority of electronic payments, customers will be required to provide two factors of authentication at point of payment. Contactless payments under €50 are exempt, as are all contactless transit payments.
22 Contactless Transit UK Finance Strategic development Furthermore, there is an increased interest in There still remains a strong belief that cEMV how open APIs (similar to that delivered in the has a role to play in PAYG journeys, with other finance sector through Open Banking and in technologies being better suited to longer the airline sector through the New Distribution timespan (e.g. annual) season tickets. RDG is Capability), can aid competition and innovation working on a National Rail ticketing strategy in the transit sector. Consideration is also and has agreed to some high-level principles being given to the implications of moving rail for PAYG journeys. They are also undertaking ticketing into the cloud and how to achieve feasibility work on a centralised back office that interoperability as this is done. will support multiple tokens, including EMV. Identity based Seasons - Card as ticketing Authority to Travel Oyster Seasons - Smartcard Transition from time based to usage based commuter products? Seasons - Paper On-board PAYG - stored value PAYG - bank card / Oyster mobile Identity / location based ticketing Ticket Office / TVM Transition from paper to smart to bank card Identity based ticketing Ticket on departure Mobile / Bank card as (paper) authority to travel Mobile / Barcode 2018 - 2019 Source RDG 2016 (redrawn) Illustrative - NOT TO SCALE FIGURE 10. TRANSIT TICKETING ROADMAP
UK Finance Contactless Transit 23 Benchmarking As can be seen by comparing the original goals set out by the project, there has been limited progress on the rollout of cEMV for rail. The ‘direction of travel’ is however looking more promising than it has in recent years, with a new focus from the government becoming more evident. RAIL PERFORMANCE Goal Benchmark by 2019/20 Rating Comments National coverage London, Newcastle, Slow TfL still dominates and is doing well. Manchester, Oxford and a * There are some signs of interest being number of other large towns shown however, such as through the and cities across the UK. issuance of the DfT’s PAYG extension consultation. Compelling customer Model 2 with aggregated n/a No other rail operators outside of TfL experience fares and capping on bus and - are yet to deploy a contactless solution. rail. See TfGM’s regional light rail update that follows. Rapid adoption 15 per cent of journeys being n/a Adoption on TfL continues to increase cEMV, within one year of - however no other rail operators have launch, of a contactless yet deployed a contactless solution. proposition being rolled out. Strong business case At least two of the five n/a As above. business case drivers are - being met. FIGURE 11. RAIL PERFORMANCE AGAINST GOALS
24 Contactless Transit UK Finance E. REGIONAL Progress To address this concern, and with support With the trend in devolution to regional from TfN, Transport Scotland and Transport authorities and the government’s granting of for Wales, the DfT has commissioned research greater local powers, regional activity in transit looking at how public transport ticketing ticketing has been increasing. Transport for schemes can be better joined up.27 This research the North has a planned phased approach will look at existing and medium-term landscape to implementing smart ticketing, including of public transport smart ticketing schemes contactless transit across the North. Midlands within England; and explore how the growing Connect is also developing plans for its region. number of regional and local smart ticketing schemes can offer the potential for a consistent At the same time, individual cities are starting to customer experience through contactless launch their own implementations. A barrierless payments (cEMV), in particular including Model 2 (PAYG) solution for Metrolink trams interoperability.28 in Manchester is expected to be launched in summer 2019. This is the first light rail roll-out i. Transport for London outside of London. Birmingham transit operators Transport for London, as highlighted throughout are keen to leverage contactless transit for this report, continues to experience growth international tourists coming to the 2022 in contactless transit. Customer experience Commonwealth Games. improvements have been made, especially around how TfL’s deny lists are handled. This organic development of regional and city contactless transit schemes in the UK could lead to travel interoperability issues in the future if not carefully managed. Moreover, the Department for Transport (DfT) only has authority in England, meaning that Welsh and Scottish transit schemes sit outside of its strategic influence. 27. https://www.digitalmarketplace.service.gov.uk/digital-outcomes-and-specialists/opportunities/9692 28. For example, looking at potential system architecture options, recommendations on how multi-modal, multi-operator, multi-scheme public transport account-based ticketing (based on contactless EMV payments (open and closed loop), transport-specific smart cards or other validation approaches) could be rolled-out nationally across England (or excluding, but interoperable with TfL’s scheme in London) in a coordinated and coherent fashion. This could include the general commercial arrangements that would need to be in place for each option to be viable (including what bodies / organisations would need to be involved).
UK Finance Contactless Transit 25 Transport for London Data Total cEMV journeys cEMV journeys 89.4m as % of PAYG +20.8m (year on year) 54.2% +7.0% (year on year) Rail cEMV journeys cEMV journeys as 56.8m % of PAYG - Rail +13.8m (year on year) 56.0% +6.8% (year on year) Bus/tram cEMV journeys cEMV journeys as % 32.6m of PAYG - Bus/tram +6.9m (year on year) 51.3% +7.0% (year on year) These figures are for the period 3.3.19 to 31.3.19 Contactless Uptake on TfL 2,000,000 1,500,000 1,000,000 Oyster Total (000) cEMV Total (000) 500,000 0 2014/15 2015/16 2016/17 2017/18 2018/19 FIGURE 12. TFL CONTACTLESS UPTAKE Traditional season tickets have been in decline as working patterns change and contactless, presumably with daily and weekly capping, has become better understood. As a result, people within the rail sector believe that we need to be thinking differently about how we define ‘season’ products in the future.
26 Contactless Transit UK Finance Transport for London Data Contactless market is coming from all other products 60.0% Season ticket 50.0% market has declined by 1/3 40.0% Combined PAYG market has nearly doubled 30.0% Journeys requiring a ticket to be 20.0% bought every day have fallen from 37% to 8% 10.0% Printed Tickets Oyster PAYG 0.0% Contactless 1 3 5 7 9 11 13 2 4 6 8 10 12 1 3 5 7 9 11 13 2 4 6 8 10 12 1 3 5 7 9 11 13 2 4 Season Tickets 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 FIGURE 13. TFL CONTACTLESS JOURNEYS ii. Transport for the North (TfN) There are three concurrent phases of delivery TfN has aspirations for joined-up public for TfN planned over the next four years: transport journeys across the North, and contactless is a key part of this discussion. Phase 1: The delivery of early benefits focused on rail, including the introduction of smart TfN is a conglomeration of 19 transport and integrated travel to customers offering authorities and is now a Sub-national Transit multi-operator support with complex capping. Body (STB) which has the potential to use its This involves working with train companies devolved power for rail services from 2024. TfN and the DfT to issue smartcard products, has access to a budget of £150 million based on complementing the availability of barcode meeting certain government set criteria. TfN has ticketing for other journeys. This first phase established Heads of Agreement with Transit has been part of the DfT’s STNR national Operators to arrive at an agreed commercial programme to roll out smart, ITSO based, model and proposition, and is also working ticketing on all rail travel. together with Network Rail, Highways England and HS2. Phase 2: The continued delivery of smart and integrated travel benefits, including enhanced real-time customer information such as disruption messaging, and open data sources.
UK Finance Contactless Transit 27 Phase 3: This phase is expected to deliver EMV to meet the needs of the Midlands. It is through tokens and weekly capping. TfN will facilitate this work that Midlands Connect considered the the sharing of knowledge between operators option of a “broker model”. and transport authorities and identify new opportunities for collaboration. In autumn 2018 Midlands Connect sought This phase also includes the implementation of £20 million from the government for the the “ABBOT” – a back office to enable customers development and delivery of an ABT solution to use contactless bank cards to obtain a ‘Fair that encompasses both ITSO and cEMV Price Promise’ when they travel on multiple technology. Funding was not awarded, as modes of transport across the north. ABBOT significant central funding was already being will collate and read customer data to facilitate provided for Transport for the North’s solution the capping of multi-modal, multi-operator which provides similar passenger outcomes. The journeys. This will ensure that customers pay DfT’s decision to fully support TfN’s approach the best possible price for their travel on public will mean that other adjacent regions will be transport. required to integrate with TfN to avoid the creation of ‘islands’ of ticketing solutions across iii. Transport for Greater Manchester (TfGM) the different regions. TfGM is considered to be a part of the Transport for the North initiative, although the relationship Since the decision by the DfT, Midlands Connect is not clearly defined. TfGM is launching has been actively engaging with TfN to see how contactless payments on its barrierless, light rail the Midlands requirements for a cEMV solution system – Metrolink – in summer 2019. This will can be integrated within their programme. be the first Model 2 (aggregated PAYG system) on light rail outside of London. v. Transport Scotland Transport Scotland (TS) operates a rail franchise iv. Midlands Connect and deregulated bus sector model. Ferries, for Midlands Connect (MC) is the Sub-national historic reasons, are a mix of regulated and Transport Body for the Midlands. MC is solely unregulated approaches. The TS focus to date funded by government and constitutes a has been on implementing ITSO and are helping partnership of national and local bodies, to fund the roll-out of contactless readers including 23 local authorities, local enterprise for the smaller bus companies. TS is making a partnerships, chambers of commerce and two commitment to an Account Based Ticketing international airports. trial and is maintaining a watching brief on contactless. Midlands Connect is planning on implementing a contactless payments solution for transit vi. Transport for Wales available by the start of the Commonwealth Transport for Wales has recently issued a 15-year Games that are being hosted in Birmingham in franchise to Transport for Wales Rail Services. 2022. Retail enhancements are part of the franchise arrangements and, as such, smart ticketing is During 2018 Midlands Connect worked closely being rolled out across Wales and the Borders. with Transport for West Midlands (TfWM), Validators on the South Wales Metro will enable Nottingham City Council (NCC) and the Robin PAYG flexible ticketing. Elsewhere, customers Hood Area Operators group to develop an will be able to use mobile tickets to ensure they Account Based Ticketing (ABT) solution proposal always pay the lowest fare.
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