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Cologne, Germany
South African National Pavilion
ANUGA 2009 EXHIBITION
ONE PAVILION, A WORLD OF FLAVOURS
Rich in culture and natural resources, South Africa offers top quality products with flavours to excite the palate. Innovation makes
its home at the heart of the industry and dedication to excellence ensures that the highest standards are met. Anuga 2009 is your
chance to experience South Africa’s diverse market and we can guarantee you won’t be disappointed.
CONTENTS
THE PERFORMANCE OF THE SOUTH AFRICAN ECONOMY 2 CONCLUSION 11
GROSS DOMESTIC PRODUCT 3 TRADE AND INVESTMENT SOUTH AFRICA’S PROFILE 12
SECTOR GROWTH 5 TRADE AND INVESTMENT SOUTH AFRICA’S SERVICE OFFERING 13
FOREIGN TRADE 8 INDUSTRY PROFILE: AGRO-PROCESSING OVERVIEW 14
CONSUMER INFLATION 10 EXHIBITOR PROFILES 16
1
Gross Domestic Product
While South Africa was experiencing a downward swing in its economic activities this has been further exacerbated by the global economic meltdown. This is evident for the
first quarter of 2009 where the economy registered a negative growth rate of 6.4%, the worst performance since the 6.5% fall in the third quarter of 1983.
The Performance of the South African Economy
The South African economy experienced a decline in its growth rate dramatically from 15% in 2004 to 31% in 2008 accounting for more than
from 5.14% in 2007 to 3.10% for 2008, the first such contraction in the 50% overall GDP growth during the first three quarters of 2008.
last decade as a result of the global economic slowdown. The global
economic crisis puts at risk the gains made by the country to build on the Despite this positive investment activity, the growth rate has been affected
recent economic growth performance for future equitable and sustainable by the global economic slowdown, declining from an average of 5% during
growth. The economic activity in South Africa has slowed substantially in the period 2004-2007 to 3.10% for 2008. This is the first such contraction
the last quarter of 2008 to 1.8% while major sectors in the economy have in the last decade. The first quarter of 2009 registered a negative GDP
experienced job losses. growth of 6.4%, thereby putting South Africa in an official recession from Source: South African Reserve Bank
2009 Figure is the growth rate for the first quarter of 2009
-1.8% in the fourth quarter of 2008. Sectors that are most affected include
South Africa has experienced a rapid increase in fixed investment activity manufacturing and mining. The decline in the global demand for South
on the back of a massive infrastructure investment drive by government, African mining and manufactured exports were the principal contributors to The main contributors to the decrease in the South African economic activity were the manufacturing industry with a negative 3.3 percentage point followed by the mining and quarrying
public corporations as well as by the private sector. Fixed investment grew the depth of the decline in GDP growth. industry by negative 1.7 percentage point. The country’s real GDP per capita rose from R20,600 in 2001 to R25,897 in 2008, a 1.9% improvement in GDP per capita.
2 3
SECTOR GROWTH
Sectoral growth during the period under review was characterised by a reduction past three quarters of 2008. It declined by 21.8% in the fourth quarter of 2008.
in various major sectors of the economy. Prior to the last two quarters of 2008, The manufacturing sector has been under pressure as a result of the global
major sectors such as the construction sector recorded strong growth. This was economic crisis due to the decline in the export of manufactured goods and the
underpinned by major investment in infrastructure for the 2010 World Cup and concurrent impact of household’s weaker demand for durable and semi-durable
freeway improvement projects. In terms of the primary sector, the agricultural consumer goods.
sector experienced significant value added growth of 16.7% in the fourth quarter
of 2008, with a decline of -2.9% in the first quarter of 2009. The mining sector The government and personal services sectors have maintained their resilience
is one of the biggest negative contributors to GDP growth, registering a 32.8% throughout the five quarters with 4.1% and 31% of growth respectively. With
decline in the first quarter of 2009. In the secondary sector, the construction sector regards to the tertiary sector, quarter one of 2009 illustrated that both producers
showed some level of growth in the entire quarters of 2008 recording 9.4% in the and consumers are under significant strain as conditions in the trade and financial
first quarter of 2009. This could be as a result of infrastructure investment driven sectors also deteriorated substantially. Value added for the financial sector
by government, public corporations as well as by the private sector. declined by 2.3% in quarter one of 2009 versus an increase of 3% in the fourth
quarter of 2008. This was mainly due to low trade volumes and low demand as a
The manufacturing sector as the second biggest sector in the economy recorded result of the global economic crisis. The financial sector is set to remain a drag on
a negative growth in the light of weak domestic and international demand for the overall growth as banks tighten lending standards.
4 5
SECTOR GROWTH
Table 1: Sectoral Breakdown of quarterly GDP Growth since 2008
Sectors 2008 2009
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 1
Agriculture 25 16.7 31.6 16.7 -2.9
Mining -25.8 19.2 -8.8 0.4 -32.8
Manufacturing -6 14.3 -9.4 -21.8 -22.1
Electricity -5.8 -2.1 3 -2.7 -7.9
Construction 13.9 9.1 15 10.8 9.4
Trade 4.1 -4 -6.9 -0.2 -2.5
Transport 3.4 4.3 4.5 1.8 -1.8
Finance 2.6 3.3 3.2 3 -2.3
Government Services 4.6 2.5 5.2 4.5 4.1
Personal Services 4.8 4.1 6.3 2.8 3.1
GDP q/q 1.6 5.3 0.2 -1.8 -6.4
Source: Statistics South Africa Source: South African Reserve Bank
Capital formation has continued to increase as government rolls out its CAPEX This is one area where the government’s long-term goal of increasing the ratio of investment to
programme and reinvestment by the private sector to increase their productive capacity. GDP by 2014 to 25%, as a means of enhancing sustainable growth, has almost been attained.
In addition to the positive news, gross saving to GDP increased from the recent low It is becoming ever more crucial for the country’s savings to be built up as a means of helping to
point of 13.6% in the third quarter of 2007 to 16.9% in the fourth quarter of 2008. finance the infrastructural investment programmes envisaged. Despite consecutive increase in
The encouraging mirror to this development was an increase in fixed investment to interest rate, private capital formation proved robust and performed relatively well.
its highest level as a percentage of GDP in almost 3 decades, of 24.2% in the fourth
quarter of 2008 compared to 23.8% in the third quarter of 2008.
6 7
FOREIGN TRADE
South Africa’s trade deficit improved to R571 million in February 2009 from the huge R17.4 billion in
January 2009. The deficit for the first two months of the year is R18 billion, compared to R16.5 billion
after the first two months of 2008. Table 3 shows actual imports and exports between February and
January 2009.
Table 3: South African Trade Account
Feb 2009 Jan 2009 Jan 2009-Feb 2009
Exports R44 962 m R36 252 m -6.4%*
Imports R44 632 m R53 459 m -4.0%*
Trade surplus(deficit) (R0.57bn) (R17.4bn) (R18.0bn)
* Year-on-year % change Figures not seasonally adjusted.
Source: South African Revenue Services
The current account deficit declined from -7.8% of GDP in the third quarter to -5.8% of GDP in the
fourth quarter. This was a function of both a sizeable reduction in the trade deficit and a significant
reduction in factor payments due to reduced net dividend outflows and reduced outflows on the
transportation and travel account, partly due to lower oil prices.
8 9
CONSUMER INFLATION CONCLUSION
A slowing economic activity due to inflation in 2008 led to a series of interest Statistics South Africa introduced a new headline percentage point cut between December 2008 While the commodity super-cycle and buoyant global
rate cuts by the Monetary Policy Committee. Year on year Consumer Price consumer price index (the CPI for all urban areas) and May 2009, which has taken the repo rate to demand had a positive impact on the growth levels of
Index (CPIX) inflation reached a twelve-month rate of 13.6% in August 2008 in February 2009, replacing the CPIX as a measure 7.5% and the benchmark prime and mortgage the South Africa economy over the past three years, the
before moderating to 10.3 percent in December 2008. The main contributors of inflation. The new CPI increased a little higher rates to 11%. This implies that consumers will financial crisis and its subsequent impact on the real
to the inflation outcomes were food, petrol and electricity prices, despite than expected to 8.6% in February 2009, which have additional cash in their pockets to spend but economy has put the economy on the back-foot. The
the petrol price reductions in September and October 2008. At the same was a 0.5 of a percentage point higher than the does not really justify economic activity as credit global economic crisis threatens to erase the progress
time, the producer price inflation peaked at 19.1% in August 2008 before corresponding 8.1% in January 2009. Headline extension is highly limited. that has been made over the past 15 years as it has
decelerating to 11.0% in December. producer price inflation decelerated significantly had a substantial impact on the manufacturing and
to a year on year rate of 9.2 percent in January mining sectors in both the decline in economic activity
Figure 7: South African Inflation Rate
2009. In total, there has been a cumulative 4.5% and employment losses. The threat of the erosion of
manufacturing sector capacity and capabilities will
INFLATION: CONSUMER VS PRODUCER
pose a significant risk to government’s goal of halving
unemployment and poverty by 2014.
Government’s challenge will be to restore the economic
growth levels experienced between 2005 and 2007, and
deepen economic transformation, particularly to create
a sustainable basis for labour-absorbing growth. It is in
this regard that government and its social partners will
have to respond to swiftly begin to implement agreements
that have been reached to counter some of the negative
impact of the debilitated global economy.
Source: Econometrics
10 11
Trade and Investment South Africa’S SERVICE OFFERING
Through EMIA, funding is provided to companies for:
Investment Promotion Export Promotion
• Primary export market research
Information on investing Export-readiness assessment
Trade and Investment South Africa’S Profile
• Foreign direct investment research
in South Africa
• Exhibition assistance
Detailed sector Exporter training and • Outward-selling trade missions
information development • Outward-investment recruitment missions
• Inward-buying trade missions
Trade and Investment South Africa (TISA), a division of and creating and changing policy. It also focuses on • Tourism Exploratory finance Export advice • Inward-bound investment missions
the Department of Trade and Industry (the dti), is charged the following sectors of the South African economy, • Transport Industries and • Assistance to industry-specific sectors
with the primary responsibility of developing South Africa’s which have shown the greatest growth potential and • Automotive, Aerospace, Marine and Rail. Facilitating investment Order match-making • Export readiness and
industries. marketability: incentives • Exporter development.
TISA identifies opportunities and provides core market
TISA is the essential point of contact for anyone involved • Agro-Processing intelligence in 44 offices in foreign countries within South Investment facilitation Market intelligence In addition, EMIA supports the formation of industry-based
in investment and export promotion in the country. It opens • Chemical and Allied Industries Africa’s diplomatic missions world-wide. It serves as a Export Councils to assist exporters in achieving their targets.
doors into global export markets through expert market • Clothing, Textiles, Leather and Footwear central point of contact for investors and exporters, with Investment aftercare Export Marketing and
intelligence, capacity-building opportunities, access to • Cultural Industries expertise in helping investors and exporters resolve the Investment Assistance (EMIA)
incentives, and exposure at trade shows and exhibitions • Exportable Services many practical, day-to-day problems encountered in doing
across the world. • Business Process Outsourcing business. TISA is also mandated to develop small and Black Economic
• Information and Communication Empowerment (BEE) exporters, and manage the Export
TISA’s core functions include providing coordination; • Technologies, and Electronics Marketing and Investment Assistance (EMIA) scheme, as a key
developing and promoting exports and investment; • Metals and Mineral-based Industries enabling incentive.
12 13
Industry Profile: Agro-Processing Overview
Agro-processing (i.e. food, beverages and tobacco) plays an There are innovations in place to add more value to products In general the agro-processing sector produces globally
important role in the South African economy. It contributes such as avocado in order to produce avocado oil. In the demanded products and the factors that drive its success
3.2% (2007) to the Gross Domestic Product, and 17.3% processed food categories there is significant growth in are world-class infrastructure, sound transport facilities,
to the total manufacturing income in South Africa making terms of sauces and spices. deep water ports, international airports, long established
it the third largest manufacturing sector after chemicals cold chains, technology, world-class research and
and metals. In addition agro-processing made a significant Aquaculture is one of the sub-sectors with a huge growth development institutions and the government’s commitment
employment contribution with 207 000 people in 2008, which potential. Currently South Africa’s Abalone is ranked to promote a globally competitive industry and creating an
is 15.76% of the total manufacturing sector and 2.5% of the amongst the world’s best products. Furthermore, this sector environment that promotes investments to fully exploit the
total employment in the economy. The sector has strong presents huge growth opportunities in other fish products potential of this sector.
backward linkages with primary agriculture which boast high that can meet the local and global demand.
employment multipliers to facilitate and create much needed To support development of industries, the Department of
employment and investment opportunities in rural areas. South Africa is the only country worldwide that produces Trade and Industry offers a number of incentives to the
the indigenous teas namely Rooibos and Honeybush qualifying industries. Each incentive addresses a specific
South Africa has a number of sub-sectors namely both conventional and organic. Germany, United States need hence they have different qualifying criterion. Incentives
indigenous teas (i.e. Rooibos and Honeybush teas), of America and Netherlands are the major markets for on offer include: Enterprise Investment Programme (EIP),
Aquaculture, Floriculture, Wines, Fresh and Canned Fruits these teas. Germany is the major export destination of Sector Specific Assistance Scheme (SSAS), Export
and Vegetables, Nuts, Sugar (value added products include conventional tea while USA is the major export destination Marketing and Investment Assistance Scheme (EMIA), Black
ethanol as well as food products such as confectionary, of organic tea. These teas have the potential to be blended Business Supplier Development Programme (BBSDP) and
sweets and chocolates), Meat (i.e. ostrich, beef, pork, with other indigenous crops and fruit juices, also to be used Co-Operative Incentive Scheme (CIS). More information
poultry, mutton, goat, game and crocodile), Diary, Grains and in the cosmetic and pharmaceutical industries due to their on incentives can be accessed from the
Cereals. South African Wines, Fruits (i.e. citrus, avocados medicinal properties. The health benefits of these teas are dti website www.thedti.gov.za
and grapes), Ostrich and Sugar have exceptional unique and driving their global demand.
premium qualities that place them on the global demand.
14 15AFRIPLEX PTY LTD Mama Africa’s / Banditos Chile Co. (Pty) Ltd
South African National Pavilion
CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 3186, Paarl, 7620, South Africa P.O. Box 75516, Garden View, 2047, South Africa
Tel: +27 (21) 872 4976, Fax: +27 (21) 872 4930 Tel: +27 (11) 885 3100, Fax: +27 (11) 885 1819
E-mail: hanneke@afriplex.co.za E-mail: doris@banditos.co.za
Website: www.afriplex.co.za Website: www.banditos.co.za
EXHIBITOR PROFILES Contact persons at the show and in SA:
At show: Billy Smith
In SA: Hanneke Alberts
Designation at show: Marketing Manager
Contact persons at the show and in SA:
At show: Doris Macrae
In SA: Doris Macrae
Designation at show: Director/Exports
In SA: Marketing Excecutive In SA: Director/Exports
Afriplex (Pty) Ltd Lakeland Food Company CC
Banditos Chile Co (PTY) Ltd/Mama Africa’s Langeberg & Ashton Foods (Pty) Ltd
Camexo SA Ltd t/a Camdeboo Meat Procesessors McNabs’ Wellth (Pty) Ltd
Main products: Fruit Bars, Functional Canned Fruits Main products: Chilli Sauces in 6 flavours (Jalapeno, Red Chilli, Sweet & Hot, Chilli &
Cape Foods Mosstrich Ltd
Quality systems: HACCP SANS 10330:2006 Mint, Habanero, Peri Peri), Chilli-Vegetable Relishes in 3 flavours (Mild, Hot & Jalapeno),
Cape Fruit Processors (Pty) Ltd Natural Herbs and Spices CC Jabula Cooking Sauces in 2 flavours and Pickled Jalapeno Peppers.
Desired co-operation: We are looking for wholesalers, agents, manufacturers,
importers and joint ventures. Quality systems: Woolworths Audit, Kosher Certification, SA Gauteng Health Certificate,
Diamant’s Quality Products Paul’s Muesli Proudly South African, Good Manufacturing Practices.
Dynamic Commodities (Pty) Ltd Peppadew International (Pty) Ltd 2001 Establish Afriplex Group of companies Desired co-operation: Importers, agents, or distributors in the USA, Portugal,
Date established: ± 9 Years in business Middle East, UK Store Listings, Switzerland, East European Countries, China.
Fynbos Fine Foods Rhodes Food Group (Pty) Ltd
New products: Boabab, Rose hips
New technology: Fruit bar plant A true family business, established in 1994, Banditos main ingredients are: Chilli and
Galaxy Dried Fruit Processing CC Smitex CC
Capacity: depends on product but 2Tons / product Passion. A producer of South Africa’s finest quality, Hot Sauces and Relishes, Mama
Good Hope International Beverages (Pty) Ltd Staffords Bros. & Draeger (Pty) Ltd Africa’s / Banditos Chile Co. has been manufacturing premium quality ethnic African Chilli
Our fruits are packed sugar free, real fruit with no added preservatives. products for the export market since 1995.
Green Farms Nut Company 1993 (Pty) Ltd Summerpride Foods Ltd
Afriplex can add value to boring and mundane products.
Mama Africa’s / Banditos Sauces and Relishes are all piquant and vary from mild to
Integrated Meat Processors of the Eastern Cape (Pty) Ltd Totally Wild (Pty) Ltd
fiery hot. The wonderful thing about this range is that it is preservative-free, contains no
Kalk Bay Foods (Pty) Ltd Valley Farms Processing Company artificial colourings or flavourings and uses only the finest fresh ingredients. All Sauces and
Relishes are free of animal and dairy products and carry the ‘parev’ kosher label.
Klein Karoo International (Pty) Ltd Westfalia Fruit Products (Pty) Ltd
The Mama Africa’s / Banditos range of products and the story of their success is one that
positively reflects the development of small business in South Africa.
16 17Camdeboo Meat Processors CAPE FOODS CAPE FRUIT PROCESSORS (PTY) LTD DIAMANT’S QUALITY PRODUCTS
CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 72, Graaff-Reinet, 6280, South Africa Unit 18 Alternator Park, Alternator Avenue, P.O. Box 286, Malelane 1320, South Africa P.O. Box 3068, Randburg, 2125, South Africa
Tel: +27 (49) 891 0622, Fax: +27 (49) 892 5317 Montague Gardens, Cape Town, 7441, South Africa Tel: +27 (13) 790 3015, Fax: +27 (13) 790 0072 Tel: +27 (11) 744 0200, Fax: +27 (11) 744 0201
E-mail: meat@camdeboo.co.za Tel: +27 (21) 552 0800, Fax: +27 (21) 552 0550 E-mail: karin@capefruits.co.za E-mail: sales@diamants.co.za
Website: www.camexo.co.za E-mail: gerhard@capefoods.co.za Website: www.capefruits.co.za Website: www.diamants.co.za
Website: www.capefoods.co.za
Contact persons at the show and in SA: Contact persons at the show and in SA: Contact persons at the show and in SA:
At show: Piet Neethling Contact persons at the show and in SA: At show: Karin Erasmus At show: Norbert Diamant
In SA: Piet Neethling At show: Gerhard Martin In SA: Karin Erasmus In SA: Norbert Diamant
In SA: Gerhard Martin Designation at show: Marketing Manager Designation at show: Managing Member
Designation at show: Director In SA: Marketing Manager In SA: Managing Member
In SA: Director
Main products: Game and ostrich meat. Main products: Spice shakers, spice grinders, ice-cream toppings, cake decorations Main products: Fruit juice concentrates, pulps and blends. Main products: Low calorie soups, jelly and hot chocolate beverages.
Quality systems: HACCP and flavoured sugars. Quality systems: ISO and HACCP. Quality systems: Department of Health and Good Manufacturing Practice.
Desired co-operation: Wholesalers and importers. Quality systems: HACCP and BRC Certified. Desired co-operation: We are looking to get wholesalers, importers, distributors Desired co-operation: Presentation and Display Agency.
Desired co-operation: To build long-term partnerships with selected importers and and joint ventures.
From its base in the historic Karoo town of Graaff-Reinet, deep in the heart of one of distributors that supply wholesale and retail customers. Private label opportunities In 1997 Norbert Diamant and Markus Haller founded Diamant’s Quality Products as
South Africa’s finest game and ostrich farming regions, Camdeboo Meat Processors are available for manufacturers and retail clients. Cape Fruit Processors was established in 1996 (13 years ago). The main a research and development food Company. Norbert Diamant, a pharmacologist is
has been a leading supplier of quality ostrich and game meat since its inception shareholders are Vonnie Thalwitzer Trust & Johan Rupert Trust. The Thalwitzer Group dedicated to researching health in food.
in 1994. The company’s physical capabilities are supported by a strong service Cape Foods is a Cape Town based company, established in 2002. Our award of companies consist of four processing plants namely: Cape Fruit Processors –
ethic, reflecting its values of Health, Safety, Taste and Trust. Camdeboo has an EU winning and innovate range of spices and baking aids in the 4-compartment jar, Malelane, Cape Fruit Processors – Paarl, Cape Fruit Processors – Nelspruit and Cape The company first researched Omega3 to prevent stress, heart disease and strokes and
approved abattoir (ZA8) and cutting plant (ZA11) situated in the heart of the Karoo. spice grinders and 100ml & 200ml shakers are distributed throughout South Africa, Fruit Processors – Kirkwood. Our products are SABS approved with high quality has now developed a range combating metabolic syndrome, diabetes and obesity.
The distinct competence of the company is marketing of a Karoo product throughout Europe, USA, Australia, the Middle East and other selected destinations. standards. We process raw fruit into juice concentrate and segments. We are the first Markus Haller is an Executive Chef ensuring standards of taste and presentation.
Europe, with our own European marketer. This gives us the advantage of having a citrus processing plant with an ultra filtration system which we installed earlier this
local presence in Europe. Camdeboo is also HACCP approved. Cape Foods is a reliable partner and supplies quality products at competitive prices. year. We are also in different areas, which helps us to have a constant supply to our
We are continually investing in plant & equipment to meet the growing demand from clients. We have been growing steadily over the past years due to innovative thinking
our customers. and dedicated staff.
18 19DYNAMIC COMMODITIES (PTY) Fynbos Fine Foods Galaxy dried fruit processing Good Hope International Beverages (Pty) Ltd
CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 7671, Newton, 6055, South Africa P.O. Box 744, Malmesbury, 7299, South Africa P.O. Box 37191, Overport, 4067, South Africa P.O. Box 36825, Chempet, 7442, South Africa
Tel: +27 (41) 405 9888, Fax: +27 (41) 405 9889 Tel: +27 (22) 485 7358, Fax: +27 (22) 485 7358 Tel: +27 (31) 700 2007, Fax: +27 (31) 700 3890 Tel: +27 (21) 529 3980, Fax: +27 (21) 555 3033
E-mail: marc@dynamicfood.com E-mail: chillies@fynbosfoods.com E-mail: nazar@mweb.co.za E-mail: rein@ghib.com or tersia@ghib.com
Website: www.dynamicfood.com Website: www.fynbosfoods.com Website: www.galaxy.com Website: www.ghib.com
Contact persons at the show and in SA: Contact persons at the show and in SA: Contact persons at the show and in SA: Contact persons at the show and in SA:
At show: Manie Maritz At show:Julian Abramson At show: Mr Nazar Salman At show: Rein Myburgh
In SA: Adrian In SA: Rozelle Abramson In SA: Mr Nazar Salman In SA: Tersia Wentzel
Designation at show: Managing Director Designation at show: Marketing & Sales Manager
In SA: CEO In SA: Logistics Manager
Main products: Pepperby (stuffed piquant). Main products: Jam, sauces, savourings and pickles. Main products: Blocked dates and date juice. Main products: 100% fruit juices, soya beverages & foods, iced teas.
Quality systems: ISO22000:2005 incorporating. Quality systems: HACCP compliant. Quality systems: In process. Quality systems: ISO 9001:2000, SABS 0330:1999, HACCP.
Desired co-operation: We are looking for opportunities to form joint ventures and Desired co-operation: To obtain and secure a market in Germany. We hope to create Desired co-operation: Wholesalers, importers and factories that use Desired co-operation: Looking for established import/distribution companies to
cooperation agreements with North American wholesalers. product awareness and connect with distributors targeting retailers and importers. clear juice. represent our products in new foreign markets as well as retailers who require private label
production of natural (soy/fruit juice) beverages.
Dynamic Commodities (PTY) was established in 1996 by a management team with Fynbos Fine Foods was established in 1996, we are continually developing new products We are the only company in South Africa that manufactures dates and date
55 years experience in the agro-processing field. We have had past export success in order to move with the ever changing food trends and tastes (i.e. drying, hydrating and juice for industrial use in making other juices, cookies and cakes. Established (1993) as a manufacturing and export-marketing business with the goal to
in the Japanese, American and European markets with frozen fruit and fruit sorbets. smoking, to name but a few). Our Smoked Savouring product received a Silver Sofi Award We wish to establish importers or final users for our clear juice to compete establish a new 100% pure (South African) fruit juice brand on the international market.
Our latest product is bottling of piquant peppers possible due to a new bottling at the new York Summer Fancy Food Show 2008 for Outstanding Appetiser. We work head-on with apple, grape or pear juice. More recently a diverse range of Soy(a) food and beverage products added to the range
line in-line with our state of the art new production line and upgraded facilities in with Fair Trade Original. All of our products are Kosher and Halaal, they are suitable for (and a separate division was formed to produce and market wines.) We are currently
the convenient Coega IDZ. Our quality is assured with the ISO 22000 accreditation vegetarians and are nut free and wheat free. exporting to more than 40 countries worldwide and have become the leader in the South
including HACCP and our close proximity to the growing area of the raw materials African soy beverage market. State-of-the-art production facilities are also used to
ensures excellent quality in this niche market. Our mission statement is…FYNBOS FINE FOODS = manufacture similar products for various international retailers.
E Q U A L S
Excellence Quality Uniqueness Accountability Loyalty Sustainability
Due to growing and manufacturing we have outstanding traceability and the use of the
freshest ingredients. Our products are natural, with no preservatives, no artificial additives.
e.g. Our pasta sauce is 83% fresh tomatoes. We are committed to uplifting our community
and provide skills development. We also assist and work with developing farmers. With
increased business we can offer more employment to our farming community and area.
We are passionate about food and our business.
20 21Green Farms Nut Company IMPEC Kalk Bay Foods (Pty) Ltd KLEIN KAROO INTERNATIONAL LTD
CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 484, Levubu, 0929, South Africa P.O. Box 52, Grahamstown, 6140, South Africa Private Bag X28, Constantia, Cape Town, P.O. Box 241, Oudtshoorn, 6620, Western Cape,
Tel: +27 (15) 583 0371, Fax: +27 (15) 583 0095 Tel: +27 (46) 622 6567, Fax: +27 (46) 622 6567 7848, South Africa South Africa
E-mail: louanne@gfnc.co.za E-mail: pcvermark@imaginet.co.za Tel: +27 (21) 701 5149, Fax: +27 (21) 701 5107 Tel: +27 (44) 203 6200, Fax: +27 (44) 272 8969
Website: www.gfnc.co.za Website: www.khula-sizwe.com E-mail: craig@kbfoods.com E-mail: rdempsey@kleinkaroo.com
Website: www.kbfoods.com Website: www.kleinkaroomeat.com
Contact persons at the show and in SA: Contact persons at the show and in SA:
At show: Martin van der Merwe, Jill Whyte, Alex Whyte At show: Philip Vermaak Contact persons at the show and in SA: Contact persons at the show and in SA:
In SA: Louanne Pope In SA: Norman Bester At show: Craig Klopstra At show: Ries Dempsey
Designation at show: CEO, Chairlady, Designation at show: Marketing Director In SA: Craig Klopstra In SA: Ries Dempsey
Marketing Director In SA: Financial Director Designation at show: Export Manager Designation at show: Meat Marketing Manager
In SA: Logistics manager In SA: Operations Manager In SA: Meat Marketing Manager
Main products: Macadamia nuts. Main products: Ostrich meat. Main products: Fine food gifting Main products: Ostrich meat.
Quality systems: HACCP, ISO 22000. Quality systems: HACCP to EU Standards. Desired co-operation: Distributors and retail clients. Quality systems: SANS 10330:2006; IFS; BRC; SQTS; EU Certification.
Desired co-operation: Looking to meet buyers of Macadamia nuts, Desired co-operation: Marketing ostrich meat to wholesalers and importers. Desired co-operation: Processors and distributors.
processors and retailers. Kalk Bay Foods is the creation of Irene Ivy-Schuurmans, whose eye for
IMPEC is a groundbreaking joint venture by commercial enterprise (Philippe Ostrich) design and innovation met the flavours of Kalk Bay to inspire products that Klein Karoo International (KKI) Ltd in Oudtshoorn, South Africa is the world leader in
GFNC was established in 1991. It is privately owned and was South Africa’s first and previously disadvantage emerging farmers (Khula Siswe Trust) and has direct fill an exciting gap in the fine food market. It began in 2003 with simple ostrich meat, ostrich leather and ostrich feathers. KKI leads the international ostrich
exporter of Macadamia nuts. We produce nuts from 4 strategically positioned access to existing marketing channels developed by Philip Ostrich over 10 years. combinations of popular items and has grown to numerous types of business and product development since 1945. KKI Ostrich Meat is HACCP accredited
factories in South Africa. We are committed to providing product that meets the New products are being developed to offer a wider range of consumer friendly packaging and various flavours across the food industry. All products are and also boasts British Retail Consortium (BRC) and International Food Systems (IFS)
highest international standards and are committed to employment equity with products to our clients. Production capacity is 520 tons of ostrich meat per year hand packed according to strict health regulations and great care is taken certificates. Klein Karoo values its community. KKI is the benchmark for quality ostrich
no discrimination. from our newly built plant which adheres to EU standards. IMPEC has implemented down to the smallest detail. leather, natural and versatile ostrich feathers and healthy and delicious ostrich meat.
a social responsibility program and supplies products to orphanages and a soup Klein Karoo is the international name in quality ostrich products.
We support and encourage good agricultural practices on the land and kitchen for the needy.
recommend that farmers adhere to strict Global Gap protocols, which limit the
impact on the environment.
We are a reliable supply that brings much international experience to the table in
terms of Marketing, which is backed by world-class production facilities.
22 23Lakeland Food Company SA LANGEBERG & ASHTON FOODS (PTY) LTD McNab’s Energy Tabs Mosstrich Ltd
CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 618, George, 6530, South Africa P.O. Box 527, Paarl, 7620, South Africa P.O. Box 2948, Houghton, Johannesburg, P.O. Box 2629, Mossel Bay, Western Cape,
Tel: +27 (44) 878 0859, Fax: +27 (86) 611 0456 Tel: +27 (21) 870 5149, Fax: +27 (21) 870 5134 2041, South Africa 6500, South Africa
E-mail: info@lakelandfoodco.com E-mail: eric.kretzmann@langebergandashton.co.za Tel: +27 (11) 442 5010, Fax: +27 (11) 442 2268 Tel: +27 (44) 606 4400, Fax: +27 (44) 697 7055
Website: www.lakelandsa.net Website: www.langebergashton.com E-mail: info@mcnabs.biz E-mail: jwright@mosstrich.co.za
Website: www. mcnabs.biz Website: www.mosstrich.co.za
Contact persons at the show and in SA: Contact persons at the show and in SA:
At show: Mr Des Kiely Nassos Martalas, Alexi Catsaros, Wynand Du Plessis, Contact persons at the show and in SA: Contact persons at the show and in SA:
In SA: Tracey Simons Dave Orange, Eric Kretzmann, Mark Barnard At show: Rupert and Sarah McKerron At show: Jim Wright
Designation at show: Mr Des Kiely MD Designation at show: Top Management & Export In SA: Jerusha Reddy In SA: Jim Wright
In SA: Ms T Simons CEO Market Managers Designation at show: Rupert and Sarah McKerron Designation at show: Marketing Manager
In SA: Jerusha Reddy In SA: Marketing Manager
Main products: Biscookie, the world’s only range of 3d shape Main products: Canned apples, apricots, fruit cocktail, guavas, peaches (halves & Main products: McNab’s Energy Tabs, a caffeine and stimulant free all-day Main products: Chilled and frozen ostrich meat and game meat (springbok, kudu,
teaspoon biscuits. slices), pears (halves, quarters & slices). And apple, apricot, guava, peach and pear energy booster that works within one dose. gnu, impala and zebra).
Quality systems: HACCP accredited and upgrading to ISO in August 2009. purees concentrates. Quality systems: Compliant with MCC. Quality systems: HACCP, EU, ISO, Muslim Judicial Council, South African National Halaal
Desired co-operation: We wish to start exporting to Europe and the United Quality systems: BRC, HACCP, IFS and a member of the SGF. Desired co-operation: At the Anuga show, we plan on introducing McNab’s Association approved and employing British Retail Commission specifications
Kingdom and will use Anuga to establish contact with potential agents and Desired co-operation: Strengthen existing business relationships and identify Energy Tabs to the overseas market, and to find agents, distributors and and systems.
wholesale distributors. potential new clients/markets. importers from various countries. Desired co-operation: Mosstrich endeavours to build existing markets and to penetrate
new markets through agents, wholesalers, manufacturers and importers.
Lakeland was established in 2002 and is an accredited Black Empowered and Langeberg International Foods and Ashton Canning Company, both companies in In 2004, the South African based company, McNab’s Wellth, formulated
HACCP Food Manufacturing Company. Lakeland has established its position the fruit canning business for more than 50 years, merged in November 2005 to form McNab’s Energy Tabs; an energy product that works within a day. Since Mosstrich, established in 1996, is the 2nd largest ostrich meat and the largest South African
in the market by producing a range of quality products that have received both Langeberg and Ashton Foods. The Company processes more than 140 000 tons of McNab’s is currently the only caffeine, sugar and stimulant-free energy game meat producer in the world. The highest quality, health and management practices
local and international recognition, and are supplied to some of South Africa’s fresh fruit sourced from the prime fruit growing areas in the Western Cape. product available in the global market, competition is limited. are entailed resulting in meat with exceptional shelf-life and good taste.
leading multi-national food companies. The production facilities are situated in Ashton – approximately, 200km from Cape
Town. We pack to buyers’ specifications according to internationally accepted McNab’s Energy Tabs are sold in South Africa across pharmacy, supermarket Approximately 160 tons of ostrich fillet and steak are produced per month. During the
New product concepts are the lifeblood of our marketing efforts and we are
standards. We are also now processing fruit into plastic jars. Superior quality is our and forecourt channels and has shown spectacular growth over the last four game season a variety of game species and cuts are produced and exported.
constantly developing new products that meet and exceed current customer
advantage in international markets. years. Retailers in South Africa view McNab’s favourably, due to the new
taste trends. We believe that by adding our world first Biscookie 3D teaspoon
category the product has created - stimulant-free energy - which therefore Mosstrich prides itself in the Big Bird, African Ostrich, Chefs Choice and Amatola brands,
shape biscuit product to the DTI Pavilion stand at Anuga, it will prove to be
helps to increase the size of their shopping baskets. which are firmly established in the market and are brands of First Choice by customers.
highly successful and a major draw card to the SA stand.
24 25Natural Herbs and Spices PAUL’S MUESLI Peppadew International (Pty) Ltd Rhodes Food Group (Pty) Ltd
CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 406, Maitland, Western Cape, Postnet Suite 446, Private Bag X1, Jukskeipark, P.O. Box 70961, Bryanston, 2021, South Africa Private Bag X3040, Paarl, 7620, South Africa
South Africa, 7405 2153, South Africa Tel: +27 (11) 516 4200, Fax: +27 (11) 463 3341 Tel: +27 (21) 870 4000, Fax: +27 (21) 870 4373
Tel: +27 (21) 510 4740, Fax: +27 (21) 510 4745 Tel: +27 (11) 704 0975, Fax: +27 (11) 704 1903 E-mail: phil.ovens@peppadew.com E-mail: nelt@rhodesfoodgroup.com
E-mail: nproducts@exim.co.za E-mail: paulsmuesli@warp.co.za Website: www.peppadew.com Website: www.rhodesfoodgroup.com
Website: www.nproducts.co.za Website: www.paulsmuesli.com
Contact persons at the show and in SA: Contact persons at the show and in SA:
Contact persons at the show and in SA: Contact persons at the show and in SA: At show: Mr Phillip Ovens At show: Mr T Nel
At show: Mark Neill At show: Paul Ruiter In SA: Mr Phillip Ovens In SA: Mr T Nel
In SA: Mark Neill In SA: Paul Ruiter Designation at show: Managing Director
Designation at show: Director Designation at show: Owner In SA: Managing Director
In SA: Director In SA: Owner
Main products: Herbs and spice in various containers. Main products: Various toasted and untoasted muesli products. Main products: Peppadew® Piquanté Peppers; Peppadew® Sweet & Sour Main products: Canned deciduous fruits, pineapple and citrus fruits; fruit purees and
Quality systems: HACCP 10330:2007. Quality systems: Working Towards HACC accreditation. Goldew Peppers - in jars and bulk packs. concentrates; fruit cups and jars.
Desired co-operation: Objective to both source agents for distribution as well as Desired co-operation: We are looking for wholesalers and distributors of our Quality systems: HACCP Quality systems: BRC (EFSIS); HACCP (SABS).
wholesale customers. products. We are also looking to pack muesli under private label or do 3rd party Desired co-operation: Retail food and food service clients. Desired co-operation: Establishment of long-term supplier relationships with customers
manufacturing. who value quality in retail, wholesale and industrial sectors.
Natural Herbs and Spices is a family owned business launched in 2002, and had Peppadew International, an established South African company, has for the
unprecedented success worldwide due to excellent quality, great packaging and Paul’s Muesli began in 1991, we are the largest muesli manufacturer in South Africa past 8 years successfully exported our products to 22 countries. Originally established in 1896. Current ownership since 1999. Rhodes Food Group is a
competitive pricing. Our factory is HACCP, Halaal and Kosher certified. and specialise in 3rd party manufacture and private labelling. Due to our volumes, we diversified food business.
purchase ingredients in bulk and are able to make and or design a muesli to your As a leading company in the sweet pickle market, Peppadew International
All processing, including milling, sifting, blending, steam sterilisation, bottling and exact requirements, price and quality. We can pack any size pack including any has launched Peppadew® Sweet & Sour Goldew Peppers, to add excitement Its head office is situated in the Western Cape, South Africa. It has operations in the
packing is done in-house, allowing strict traceability and conformance to food safety size from 40 grams to 25kg in block bottom bags, single serve portions as well as to our current red platform that we have developed. Western Cape, Johannesburg, Limpopo Province and Swaziland, each with internationally
regulations. Natural Herbs and Spices are passionate about bringing you a range of re-sealable packs. recognised food safety and quality assurance accreditations.
the highest quality products naturally, safely and competitively. Our products are processed according to a secret recipe which ensures its
We have a full range of baked as well low fat muesli products. Our muesli is backed unique taste, crisp texture and 24 month shelf life. Peppadew® products The Group’s product range includes canned deciduous fruit, canned citrus fruit, canned
by The Heart and Stroke foundation. have no preservatives or colourants. pineapples, fruit snacks in plastic cups and re-sealable jars.
26 27SMITEX STAFFORDS SUMMERPRIDE FOODS LTD Totally Wild Aloe
CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 201069, Durban North, 4016, South Africa P.O. Box 2363, Edenvale, 1610, South Africa P.O. Box 507, East London, South Africa P.O. Box 31027, Tokai, Cape Town,
Tel: +27 (31) 563 9900, Fax: +27 (86) 684 0006 Tel: +27 (11) 608 4552 Tel: +27 (43) 731 1770, Fax: +27 (43) 731 1544 7966, South Africa
E-mail: info@smitex.co.za E-mail: Patrick@staffordbros.co.za E-mail: wendy@summerpride.co.za Tel: +27 (21) 701 0744, Fax: +27 (21) 701 0743
Website: www.smitex.co.za Website: www.staffordbros.com Website: www.summerpride.co.za E-mail: barbara@totallywild.co.za
Website: www.totallywild.co.za
Contact persons at the show and in SA: Contact persons at the show and in SA: Contact persons at the show and in SA:
At show: Doug Bottomley At show: Patrick Lewis-Enright At show: Wendy Tobbell, Pierre Tilney, Mark Harris Contact persons at the show and in SA:
In SA: Doug Bottomley In SA: Patrick Lewis-Enright In SA: Wendy Tobbell At show: Barbara Kleinschmidt
Designation at show: Owner Designation at show: Chairman Designation at show: Sales Manager, Managing In SA: Barbara Kleinschmidt
In SA: Owner In SA: Chairman Director, Chairman Designation at show: Export Manager
In SA: Sales Manager In SA: Export Manager
Main products: Main products: Staffords cooking chocolate. Main products: Pineapple concentrates. Main products: Aloe juices, aloe jams & relishes, aloe chocolates.
- Sweet chilli peppers (red and yellow) Quality systems: ISO9001:2000 Quality systems: SGF; EFSIS; HACCP; BRC. Quality systems: HACCP for juices & chocolates, working towards HACCP for jams and
- Jalapenos (red and green) Farmers are all Eurep-Gap Accredited. relishes (should be in place Dec 2009).
Desired co-operation: We are looking for distributors or importers.
- Semi-dried tomatoes frozen Desired co-operation: Blenders or juice processors.
Desired co-operation: Seeking importers, distributors, wholesalers and retailers.
- Sweet chilli peppers stuffed with cheese
Staffords Bros. & Draeger was established in 1950 and is involved in the marketing Summerpride foods Ltd., Located in the Eastern Cape of South Africa
- Sweet jalapenos stuffed with cheese
and distribution of high quality food ingredients and condiments to the major manufactures and exports pineapple juice concentrates in aseptic Totally Wild (Pty) Ltd. was registered in 2007 but Management has been involved in food
- Semi-dried tomatoes in oil with spices (retail)
supermarket chains throughout South Africa. and frozen drums. The manufacturing facility is haccp approved and manufacturing, and in the aloe industry, for many years. The rapid growth of the global
- Sweet chilli peppers stuffed in oil (retail)
confirms to efsis, brc and sgf quality requirements. Our farmers Health & Wellness industry has opened the door for innovative, functional foods such
Quality systems: SAGAP and HACCP. As a company who has been trusted and held in high esteem by both the trade and as Totally Wild’s Aloe & fruit juice blends, aloe jams and relishes, and the brand new
are also eurep gap accredited ensuring that all regulated agricultural
Desired co-operation: Manufacturers wholesalers and retailers. consumers for more than 50 years, our cooking chocolate has become the brand controls are strictly adhered to. chocolate-coated aloe & fruit jellies.
leader within the baking category. Furthermore, our packaging has been designed
Started in 1999, the company exports to Europe and Australia. We have just by a South African award-winning packaging designer. We have the capacity to All products are preservative-free and have a good shelf-life. The juices and chocolates
launched a new range of retail products which are produced, stuffed and packaged manufacture large volumes for export. are contract-manufactured by large, well-established HACCP-accredited facilities who
in South Africa, ready for the shelf. The company has two factories, bulk production are well-equipped to cope with large volumes. Totally Wild is committed to supplying
SAGAP and Cheese filling SAGAP and HACCP. All the products are Halaal and innovative, top quality, healthy alternatives to standard products, at competitive prices.
Kosher and meet with international standards. We offer a very price competitive
product but maintain very high quality.
We will be launching a very new product at Anuga. We have been in business in
Europe for a long time and have built up a very loyal and strong customer base.
Our sweet chilli peppers, jalapenos, semi-dried tomatoes as well as the stuffed
product give you a profit opportunity.
28 29VALLEY FARMS PROCESSING CO Westfalia Fruit Products (Pty) Ltd
CONTACT DETAILS: CONTACT DETAILS:
P.O. Box 163, Levubu, Limpopo Province, P.O. Box 2360, Bedfordview, 2008, South Africa
0929, South Africa Tel: +27 (11) 457 2574, Fax: +27 (11) 450 4526
Tel: +27 (15) 583 0472 , Fax: +27 (15) 583 0086 E-mail: jennym@hansmerensky.co.za
E-mail: gill@valley-farms.com Website: www.hansmerensky.co.za
Website: www.valley-farms.com
Contact persons at the show and in SA:
Contact persons at the show and in SA: At show: Jenny McCourt PHOTO CREDITS
At show: Mrs Gill Gilbert In SA: Jenny McCourt
In SA: Mrs Gill Gilbert Designation at show: Nat Sales Manager Page 1: Klein Karoo International (Pty) Ltd
Designation at show: Marketing Manager In SA: Nat Sales Manager
In SA: Marketing Manager Page 3: Peppadew International (Pty) Ltd
Page 4: Klein Karoo International (Pty) Ltd
Page 5: Staffords Brother & Draeger (Pty) Ltd
Main products: Pulps and concentrates, aseptically packed, dried fruit, Main products: Dried mangoes, frozen avocado guacamole and avocado oil.
Denova culinary oils. Smitex CC
Quality systems: HACCP
Quality systems: HACCP (SABS), SGF. Desired co-operation: We are looking for customers and agents to promote Page 6: Staffords Brother & Draeger (Pty) Ltd
Desired co-operation: Agents, manufacturers, importers and distributors. our products.
Page 7: Langeberg & Ashton Foods (Pty) Ltd
Valley farms, established in 1996, lies at the foot of the Zoutpansberg mountain range Westafalia is a grower of avocadoes and mangoes. We manufacture our value added Page 8: Staffords Brother & Draeger (Pty) Ltd
in the fertile Levubu Valley. As a fully integrated farmer/manufacturing enterprise, the products and arrange exports.
farmers supply the raw materials to their jointly owned factory, which can process up Page 11: Klein Karoo International (Pty) Ltd
to 15 000 tons per year. The products include tropical pulps and concentrates from
guava, mango and lychee. We also have a drying facility which produces dried fruits. Page 13: Klein Karoo International (Pty) Ltd
Staffords Brother & Draeger (Pty) Ltd
Valley farms is: Haccp accredited, member of sgf, kosher certified and our guava is
organically certified by ecocert. Page 14: Klein Karoo International (Pty) Ltd
30 31tbsp///beyond the line 33045
Hans-Friedrich Schmeding
Marketing Officer
South African Embassy/Südafrikanische Botschaft
Tiergartenstrasse 18
10785 Berlin, Germany
Tel: +49 (0)30 - 22073152, Fax: +49(0)30 - 22073207
Email: schmedingf@foreign.gov.za & wirtschaft@suedafrika.org
www.suedafrika.org
Victor Makhele
Project Manager: National Pavilions
Export Promotion
Tel: +27 (12) 394 1034, Fax: +27 (12) 394 2034
E-mail: vmakhele@thedti.gov.za
the dti campus
77 Meintjies Street, Sunnyside, Pretoria, 0002
the dti Customer Contact Centre
International: +27 12 394 9500
South African Callers: 0861 843 384
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