Cloud Modernization and Transformation - Santander Spain Turns to IBM for
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An IDC Customer Spotlight, sponsored by IBM Santander Spain Turns to IBM for Cloud Modernization and Transformation RESEARCH BY: Marc DeCastro Steven D’Alfonso Research Director, Research Director, Compliance, Fraud, Consumer Banking, IDC and Risk Analytics Strategies, IDC Jerry Silva Program Vice President, IDC January 2021 | IDC Doc. #US47017820
Santander Spain Turns to IBM for Cloud Modernization and Transformation Navigating this Customer Spotlight Click on titles or page numbers to navigate to each section. Cloud Provides Transformational Benefits Leveraging Existing Relationships Is the and Value for Financial Services. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Most Important Criteria Used to Select IBM . . . . . . . . . . . . . . 8 Santander Spain Accelerates Cloud Strategy. . . . . . . . . . . . .4 Milestones for a Successful Cloud Conversion. . . . . . . . . . . 9 Despite Hurdles, Improving Overall Customer About the Analysts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Experience Must Drive Transformation . . . . . . . . . . . . . . . . . . . 5 Message from the Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 The Case for Migrating to Public Cloud. . . . . . . . . . . . . . . . . . . 6 Santander Spain’s Most Important Criteria for Choosing IBM with Red Hat to Lead Cloud Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 2
Santander Spain Turns to IBM for Cloud Modernization and Transformation Cloud Provides Transformational Benefits and Value for Financial Services Agility and Productivity Customer Experience Security Improved business agility was The most-cited benefit from Improvements in IT security reported by 32% of financial cloud has been improving the were realized by 31% of financial services executives. customer experience: services executives. 38% of financial services executives Simplification and standardization said that they had seen an of IT infrastructure and application immediate positive impact on the platforms was realized by 31% of overall customer experience. financial services executives. Getting faster access to the newest functionality was realized by 31% of financial services executives. Source: WW Industry CloudPath 2020 Survey, IDC, May 2020 IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 3
Santander Spain Turns to IBM for Cloud Modernization and Transformation Santander Spain Accelerates Cloud Strategy Santander Spain is a leading retail and commercial bank headquartered in Spain with a presence in core markets in Europe, the U.K., and the Americas. Banco Santander has more than a trillion euros in total assets, 146 million customers, 11,800 branches, and 194,000 employees. Project Snapshot Operational Challenge Santander Spain, with its own IT organization in charge of developing applications tailored to Spain, needed to accelerate its journey to cloud services. “We must be able to leverage customer data in real time to create valuable customer Project Duration experiences, for both customers and the bank, The project has been deployed with a phased approach. Phase 1 while ensuring trust remains the foundation of our relationship with our customers.” took three months and ended in July 2020. Phase 2 is anticipated to be completed in mid-2021. —Ignacio Alvarez, CIO, Santander Spain Benefits The project accelerates the journey to hybrid cloud with a special focus on public cloud migration and operation, capitalizing on agility, efficiency, reliability, and innovation. IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 4
Santander Spain Turns to IBM for Cloud Modernization and Transformation Despite Hurdles, Improving Overall Customer Experience Must Drive Transformation External Forces for Customer Experience Matters: Transformation BANK Only 47% of consumers recently surveyed felt it was easier to • Clients demand real-time transactions and instant deal with their bank digitally rather satisfaction. than in person. Source: IDC Financial Insights Consumer Banking Channel Preference Survey, • Data management requires a focus on real-time August 2020 data streaming. • Banks are challenged by low-rate environments and pressures on their balance sheets. “As a bank we need to move where our Barriers to Success clients live, i.e., to a real-time world of instant satisfaction. To ensure customer satisfaction, • Legacy branch networks require proper strategies we must be able to harness their data in real of physical and digital. time and transform their customer experience.” • Regulators and self-imposed policies limit the —Ignacio Alvarez, CIO, Santander Spain adoption of new technologies like cloud, especially public cloud. IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 5
Santander Spain Turns to IBM for Cloud Modernization and Transformation The Case for Migrating to Public Cloud Banks must master real-time processing and decisioning to provide satisfactory customer experiences. To meet customer expectations, banks need the right technology that will play a central role in delivering experiences and maintaining customers’ trust. Santander’s Approach Project Go-Cloud, funded entirely by the IT group, was executed in a two-phase plan: PHASE 1 PHASE 2 Establish the foundational elements Execute the migration plan to “Everything that we’re developing of the project, including: transform and migrate the complete needs to be able to work for both • Automating services on Red Hat OpenShift Santander Spain application our internal cloud and our external portfolio to the right mix of private cloud in a more transparent • Automating the software life-cycle tool chain and public cloud. manner. IBM brought more to • Designing the internal learning academy the table.” • Transforming and migrating a select few —Ignacio Alvarez, CIO, Santander Spain applications to the public cloud to establish a learning experience and collect data to help define the company’s migration plan for all applications IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 6
Santander Spain Turns to IBM for Cloud Modernization and Transformation Santander Spain’s Most Important Criteria for Choosing IBM with Red Hat to Lead Cloud Strategy Top Three Criteria Most effective Implementation schedule Vendor exhibits the expertise 1 “out-of-the-box” fit for 2 must align to bank’s 3 to address Santander’s the challenge strategic milestones specific challenges Other Important Criteria “IBM, in tandem with Red Hat, immediately had the expertise we • Knowledge and understanding of the needed to address our cloud challenge, and [they] have always banking industry been able to implement within our delivery requirements.” • Reliability and reputation of solution —Ignacio Alvarez, CIO, Santander Spain proposed IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 7
Santander Spain Turns to IBM for Cloud Modernization and Transformation Leveraging Existing Relationships Is the Most Important Criteria Used to Select IBM Santander’s goal was to automate the software life-cycle production on a platform-as-a-service model, which was Red Hat OpenShift. While other vendors were considered, including the bank’s public cloud provider, IBM was a better fit because it brought more to the table around transformational projects. Benefits of the Cloud Journey The top three greatest benefits seen by banks in their journey to cloud are: “The reason we will continue to use IBM and Red Hat’s OpenShift is to leverage their expertise Improved customer experience in application transformation and migration, as well as their solution knowledge.” Improved business agility —Ignacio Alvarez, CIO, Santander Spain Simplified and standardized IT infrastructure and application platforms Source: IDC WW Industry CloudPath 2020 Survey, May 2020 IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 8
Santander Spain Turns to IBM for Cloud Modernization and Transformation Milestones for a Successful Cloud Conversion For developers and development teams, the internal process for establishing a development environment can be frustrating. The procurement process to set up an environment can be difficult, and a time drain. Focus on Tangible Results “Our employees who participated in the project Santander wanted to ensure it was getting tangible were motivated and they saw immediate results. results. One such element was the implementation of the We, as a bank, were willing to place our bets self-provisioning portal. The portal allowed developers even though the ROI wasn’t so clear.” the ability to set up their own environments in minutes, —Ignacio Alvarez, CIO, Santander Spain without human intervention. PROJECT KEYS: Translate scope into Create tools that Educate staff by Staff becomes a set of “tangible” agile teams can use helping them further motivated deliverables, such as immediately. understand that by seeing their work real-time self-service the cloud journey implemented and with end-to-end is foundational. used immediately. automation. IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 9
Santander Spain Turns to IBM for Cloud Modernization and Transformation About the Analysts Steven D’Alfonso Marc DeCastro Research Director, Jerry Silva Research Director, Compliance, Fraud, and Program Vice President, IDC Consumer Banking, IDC Risk Analytics Strategies, IDC Marc DeCastro is Research Director for IDC Steven D’Alfonso is a Research Director with IDC Jerry Silva is Vice President for IDC Financial Financial Insights, responsible for the consumer Financial Insights, responsible for compliance, Insights, responsible for the global retail banking banking engagement strategy practice. Marc’s fraud, and risk analytics strategies. His coverage practice. Jerry’s research focuses on technology core research coverage includes the complete area includes research on technology solutions trends and customer expectations and behaviors omni-experience journey for the retail customer, aimed at solving key issues facing financial in retail banking worldwide. Jerry draws on over including branch transformation, digital product institutions around GRC regulations, financial 35 years of experience in the financial services strategies, and onboarding. Based on his crime, and risk management. industry to cover a variety of topics, from the background covering the consumer banking back office to customer channels to governance space, Marc’s research also includes a particular More about Steven D’Alfonso in the technology shops at financial institutions. emphasis on how consumer trends and habits His work for both institutions and vendors gives are forming the next generation of products Jerry a broad perspective in technology strategies. and services that utilize current and emerging technology. More about Jerry Silva More about Marc DeCastro IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 10
Santander Spain Turns to IBM for Cloud Modernization and Transformation Message from the Sponsor Banks are accelerating their transition to cloud computing to nimbly address the evolving demands of their customers in a secure and compliant environment. With offering capabilities that include AI, hybrid cloud and world class security, coupled with our deep financial services industry expertise and global delivery presence, IBM can help you digitize, modernize and surpass customer expectations. Together, we can help: • Accelerate your journey to cloud and embrace a digital transformation in banking by modernizing core systems, applications, processes and ecosystems • Deepen customer loyalty through exceptional customer experiences driven by the latest data and AI technology delivered on the cloud • Optimize risk management, innovation, security and regulatory compliance: IBM Cloud for Financial Services is the world’s first financial services-ready public cloud to meet the tough cloud computing and regulatory requirements of banks and financial markets Learn more at ibm.com/banking IDC Customer Spotlight, sponsored by IBM January 2021 | Doc. #US47017820 Table of Contents 11
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