CIVILITY, SAFETY & INTERACTION ONLINE - 5th - February 2021 - Puslitjak

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CIVILITY, SAFETY & INTERACTION ONLINE - 5th - February 2021 - Puslitjak
5   th

 Edition

CIVILITY, SAFETY
& INTERACTION
ONLINE
February 2021
CIVILITY, SAFETY & INTERACTION ONLINE - 5th - February 2021 - Puslitjak
Digital Civility research 5th anniversary

                           58,000 + interviews conducted in over 30 countries

            Nearly two in       Online abuse       People around the    Digital civility at   Covid-19
            three respondents   often comes from   world reported       lowest level in       pandemic in
Headlines   experienced an      people’s own       increased civility   4 years               progress during
            online risk         social circles     online                                     survey

              2016                2017               2018               2019                  2020

Number of
countries      14                  23                 22                 25                   32

                                                                                                                2
CIVILITY, SAFETY & INTERACTION ONLINE - 5th - February 2021 - Puslitjak
Study Methodology

     Countries added
     Australia
     Denmark
     Philippines
     Spain
     Sweden
     Taiwan
     Thailand

N=16,051, April 22-May 15, 2020   32 geos, 7 added in 2020 (orange) Web survey, Adults 18-74, Teens 13-17

                                                                                                            3
CIVILITY, SAFETY & INTERACTION ONLINE - 5th - February 2021 - Puslitjak
New questions

  Overall rating of online
  civility

  Bullying and harassment
  inside & outside workplace

  Which organizations will make
  the most contributions to online
  civility in the 2020s

  Impact of Covid-19 on
  online civility

                                     4
DCI was unaffected by addition of new countries

    New countries in wave 5 had similar responses to wave 4 countries
    Number of countries wave four = 25, wave five = 32

         67%    67%

                                 44%     44%
                                                            41%    40%                   41%
                                                                                  37%

                                                                                                         26%    24%

             DCI            Overall civility (bad %)   Strangers as source of    Bullied (yes %)   Civility during Covid-19
                                                               risks                                       (better %)

                                             W4 countries in W5       New W5 countries

                                                                                                                              5
Storylines
    Teens led online civility recovery in
1   2020
    State of online civility was rated less
2   negatively

    Risks that spread hate and division
3   continued to grow

    Nearly four in ten involved in a
4   bullying incident

    One in four said online civility was
5   better during Covid-19
                                              6
Teens led online civility recovery in 2020
Digital Civility improved 3-points since 2019

                                              70           DCI reaches highwater mark

                                                                                               Explosion of digital
                                                                                        67     activity due to Covid-19

                                              2019                                      2020

Q2: Which of these has ever happened to you or to a friend/family member ONLINE?                                          8
Majority of DCI improvement driven by Teens

            DCI YoY trend by Age                                                          Teens improved YoY across all risk categories
            Base: total sample, n=16,051                                                  Base: total sample, n=16,051

                            72%
                                                                                                                                       1.5%
                                                              71%                                                                             Intrusive
                                                                                                             -1.1%

                                                                                                                     -0.2%
                                                                                                                                              Behavioral
                                                                      Teens accounted                     -1.6%
                                                                      for nearly 80% of
                            66%                                       the change
                                                                                                                  -0.6%
                                                                                                                                              Sexual
                                                                                          -3.7%
                                                              63%

                                                                                             -3.1%
                                                                                                                                              Reputational
                                                                                                  -2.7%
                            2019                              2020

                                        Adults        Teens                                                           Adults   Teens

Q2: Which of these has ever happened to you or to a friend/family member ONLINE?                                                                             9
One in three rated overall online civility as good

                  Over four in ten rate online civility as neutral              Teens rate online civility higher than adults
                  Base: total sample, n=16,051                                  Base: total sample, n=16,051

                                                                                   31%
                                                                                                               36%
                                                                  34%

                          43%                                                                                          Good
                                                                                                                       Neutral
                                                                                   43%
                                                                                                               42%     Bad

                                                      24%
                                                                                   26%                         21%

                                     Bad       Neutral       Good                 Adults                       Teens

Q.1: How would you rate the overall state of online civility in your country?                                                    10
57% took at least one Digital Civility Challenge action
                  Digital civility recovery helped by 7-point rise in DCC actions
                  Base: Experienced a risk, n=10,780

                                                                                                                       Respect for another   Treat with dignity &
                      Any DCC action                  I stood up for myself             Paused before replying
                                                                                                                              POV                  respect

                                        57%
                   51%        50%

                                                                           34%
                                                       31%
                                                                 28%
                                                                                          24%                  25%
                                                                                                     21%                             21%                    20%
                                                                                                                       16%    16%            15%     14%

                   2018       2019      2020           2018      2019      2020           2018      2019       2020    2018   2019   2020    2018    2019   2020

Q.12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?                                                11
DCC champions skew younger

              • 57% took any DCC action(s)                                                                   61% of Millennials took one or more DCC action(s)
                                                                                                             Base: Generation experienced a risk
                      • 1 action - 52%
                      • 2 actions - 26%
                      • 3 actions -15%                                                                                                       61%
                                                                                                                               59%
                      • 4 actions – 7%                                                                             57%
                                                                                                                                                        53%
                                                                                                                                                                 47%
              • Compared to non-DCC respondents
                      • Higher levels of worry, pain and consequences
                      • More likely to act in response to risks. On
                        average, took twice as many actions (6 vs. 3)
                      • Higher confidence in managing risks
                      • DCC champs had a brighter outlook on 2020
                        civility, but less positive about current conditions
                      • Hoped for greater empathy and inclusion
                                                                                                                   Teens      Gen Z       Millennials   Gen X   Boomers

Q.12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?                                                      12
Foundation of DCC is “Stood up for myself”
             I stood up for myself is the 1st and 2nd most likely action taken

                                                                                                                DCC items

                                                                                                 I paused before                                              I defended
                                                                                                                          I showed        I treated the
                                                                                                    replying to                                             someone who
                                           If I took this action u          I stood up for                               respect for     other person
                                                                                                    someone I                                                was treated
                                                                                myself                                 other people's   with dignity and
                                                                                                  disagreed with                                           unsafe or uncivil
                                           What % took another                                                         point of view          respect
                                                                                                      online                                                     online
                                           action q

             Action chosen, rank           I stood up for myself                 100%                   48%                 52%              50%                 54%

             2nd                           I paused before
                                           replying to someone I                 35%                   100%                 48%              46%                 43%
             3rd                           disagreed with online
                                           I showed respect for
             4th                           other people's point of               32%                    41%                 100%             53%                 39%
                                           view
             5th                           I treated the other
                                           person with dignity                   29%                    37%                 50%              100%                34%
                                           and respect
                                           I defended someone
                                           who was treated                       40%                    43%                 46%              43%                100%
                                           unsafe or uncivil online

Q.12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?                                                           13
Extreme pain dropped significantly
              Worry that risk will reoccur lessened slightly

                   Unbearable, severe pain declined 6-points                                            Worry risk will happen again fell 2-points
                                                                                                        (Extremely, very or somewhat worried %)
                   Base: experienced a risk, n=10,780
                                                                                                        Base: experienced a risk, n=10,780

                          10%                 8%                 6%

                                                                25%
                          28%                29%
                                                                                      Unbearable pain
                                                                                      Severe pain
                          27%                                   33%                   Moderate pain
                                             31%                                                                              64%                 62%
                                                                                      Mild pain               52%
                          29%                                                         No pain
                                                                27%
                                             23%

                          16%
                                              8%                 9%
                                                                                                              2018             2019               2020
                         2018                2019               2020

Q5.7: How much do you worry about this happening to you again
Q5.1: How much emotional, psychological or physical pain did you suffer because of…                                                                      14
DCI scores: Top quartile (Q1)
                 Netherlands, USA, Singapore and Belgium showed significant YoY improvement in DCI
                 Base: Experienced a risk, n=10,780

                                                                                                         Top three risks
                                                      2019      2020      YoY p           First             Second                Third

                             Netherlands               56       51%         -5     Treated mean       Unwanted contact     Unwanted sexting

                                                                                                                           Hoaxes, scams &
                             United Kingdom            52       55%         +3     Unwanted contact   Treated mean
                                                                                                                           frauds
                                                                                                                           Hoaxes, scams &
                             United States             60       56%         -4     Treated mean       Unwanted contact
                                                                                                                           frauds
                                                                                                      Hoaxes, scams &
                             Singapore                 63       59%         -4     Unwanted contact                        Treated mean
                                                                                                      frauds
                                                                                                                           Hoaxes, scams &
                             Taiwan                             61%         NA     Unwanted sexting   Unwanted contact
                                                                                                                           frauds
                                                                                                      Hoaxes, scams &
                             Germany                   58       62%         +4     Unwanted contact                        Treated mean
                                                                                                      frauds
                                                                                                                           Hoaxes, scams &
                             Australia                          62%        +7*     Treated mean       Unwanted contact
                                                                                                                           frauds
                                                                                                      Hoaxes, scams &
                             Belgium                   66       62%         -4     Unwanted contact                        Unwanted sexting
                                                                                                      frauds

                    *comparison with 2017 DCI score

Q2: Which of these has ever happened to you or to a friend/family member ONLINE?                                                              15
Countries that came together during pandemic
                     Biggest improvements in DCI were primarily among countries ranked low on online civility
                     Base: Experienced a risk, n=10,780

                                                                                                               Top three risks
                                                          2019       2020      YoY p                First         Second                    Third
                                                                                                            Hoaxes, scams &
                                 Colombia                   80       70%           -10   Unwanted contact                        Unwanted sexting
                                                                                                            frauds
                                                                                                            Hoaxes, scams &
                                 Chile                      75       67%           -8    Unwanted contact                        Unwanted sexting
                                                                                                            frauds
                                                                                                            Hoaxes, scams &
                                 Peru                       81       74%           -7    Unwanted contact                        Unwanted sexting
                                                                                                            frauds
                                                                                                            Hoaxes, scams &
                                 Vietnam                    78       72%           -6    Unwanted contact                        Trolling
                                                                                                            frauds

                                 Turkey                     73       68%           -5    Trolling           Unwanted contact     Unwanted sexting

                                 Netherlands                56       51%           -5    Treated mean       Unwanted contact     Unwanted sexting

                                                                                                            Hoaxes, scams &
                                 Argentina                  76       71%           -5    Unwanted contact                        Unwanted sexting
                                                                                                            frauds

                                 Hungary                    77       73%           -4    Unwanted contact   Treated mean         Unwanted sexting

Q2: Which of these has ever happened to you or to a friend/family member ONLINE?                                                                    16
Online risk definitions
Unwanted Contact: Being                                                                                                                                               Doxing: The process of collecting
personally contacted (by phone or        Treated Mean: Words or                 Online harassment: Threats or                                                         and distributing or posting
                                                                                                                       Unwanted Sexting Received:
in person) by someone who                messages sent to another person        other offensive behavior (not                                                         information about a person (e.g.,
                                                                                                                       Received unwanted sexually
obtained your information online         online that are unkind, unfair or      sexual solicitation) sent online or                                                   name, age, email, address, phone
                                                                                                                       explicit messages and imagery.
but without inviting them to             malicious.                             posted online for others to see.                                                      number, photographs, etc.)
contact you.                                                                                                                                                          without their permission.

Hoaxes, Scams & Frauds The                                                                                                                                            Damage to Personal reputation:
spreading of false rumors (e.g.,                                                Microaggression: Casual insults        Sexual solicitation: A person who              Damage or destruction to the
                                         Trolling: A deliberate act to make
chain letters), criminal attempts to                                            made towards any marginalized          requests to engage in sexual                   image created of you through
                                         someone mad or angry using
obtain personal information often                                               group in society (e.g., religious or   activities or sexual talk or to give           PERSONAL information you or
                                         online or social media comments
for monetary gain (e.g., phishing                                               ethnic minorities, women, LGBT,        personal sexual information that is            others shared online in blogs,
                                         in a clever, but deceitful manner.
scams), malicious emails disguised                                              people with disabilities, etc…).       unwanted.                                      postings, pictures, tweets, videos,
as someone you know (e.g. virus).                                                                                                                                     etc.

                                                                                                                                                                      Damage to Professional/Work
                                                                                Cyberbullying: When the Internet,                                                     reputation: Damage or
Hate Speech: speech that attacks         Misogyny : An expression or
                                                                                phones or other devices are used       Unwanted Sexting Sent: I sent                  destruction to the image created
a person or group based on               demonstration of dislike, contempt
                                                                                to send or post text, images, or       unwanted sexually explicit                     of you through work information
gender, ethnic origin, religion, race,   for, or ingrained prejudice against
                                                                                video intended to hurt, embarrass      messages and imagery.                          you or others shared online in
disability, or sexual orientation.       women
                                                                                or intimidate another person.                                                         blogs, postings, pictures, tweets,
                                                                                                                                                                      videos, etc.
                                                                                                                       Sextortion: When someone threatens to
                                                                                Swatting: The act of deceiving         distribute your private and sensitive
Discrimination : A person who is
                                         Terrorism recruiting: An attempt       emergency services (e.g., police,      material if you don’t provide them images      Revenge pornography: A sexually
discriminated against or excluded                                                                                      of a sexual nature, sexual favors, or money.
                                         by a terrorist or terrorist            fire, medical) into sending an                                                        explicit portrayal of one or more
based on gender, ethnic origin,                                                                                        The perpetrator may also threaten to harm
                                         organization to recruit a person for   emergency response based on the        your friends or relatives by using             people distributed without their
religion, race, disability, or sexual
                                         the purposes of causing harm.          false report of an ongoing critical    information they have obtained from your       consent.
orientation
                                                                                incident or crime.                     electronic devices unless you comply with
                                                                                                                       their demands.

                                                                                                                       Unwanted sexual attention:
                                                                                                                       unwelcomed sexually oriented
                                                                                                                       teasing, joking or flirting online or
                                                                                                                       via electronic means                                                                 17
Country ranked by 2020 DCI

                                                                                                                                                      80   81
                                                                                                                                            76   76
                                                                                                                             73   74   74
                                                                                                         71   71   72   72
                                                                                          69   70   70
                                                                 67   67   68   68   68
                                                       64   66
                         62   62   62   62   63   63
                    61
               59
          56
     55
51

NL UK US SG TW DE AU BE                 CA MY FR       IT   PH   CL   ES   DK TR     IN   TH   PL CO     IE   AR   VT   BR HU SE       PE   ID MX RU ZA

                                                                                                                                                                18
DCI regional summary                                          Country
                                                              Netherlands
                                                                               DCI
                                                                               51
                                                                                      Rank
                                                                                          1
                                                              United Kingdom   55         2
                                                              Germany          62         6
    Q1          Q2                Q3             Q4           Belgium          62         8
                                                              France           63         11
                                            Bottom quartile   Italy            64         12
Top quartile
                                                              Spain            67         15
                                                              Denmark          68         16
                                                              Ireland          71         22
                                                              Sweden           74         27

                                                                                                            Country       DCI   Rank
Country         DCI       Rank                                                                              Singapore     59    4
United States   56          3                                                                               Taiwan        61    5
Canada          62          9                                                                               Australia     62    7
                                                                                                            Malaysia      63    10
                                                                                                            Philippines   66    13
                                                                                                            India         68    18
                                                                                                            Thailand      69    19
                                                                                                            Vietnam       72    24
                                                                                                            Indonesia     76    29

                                                                                Country        DCI   Rank
                      Country      DCI         Rank
                                                                                Turkey         68    17
                      Chile            67       14
                                                                                Poland         70    20
                      Colombia         70       21
                                                                                Hungary        73    26
                      Argentina        71       23
                                                                                Russia         80    31
                      Brazil           72       25
                                                                                South Africa   81    32
                      Peru             74       28
                      Mexico           76       30

                                                                                                                                       19
Appendix
Consequences, 5-year trends
                                              %    2016       2017       2018       2019       2020                                               %    2016   2017   2018   2019   2020
              Became less trusting of other
                                                      40         40         44        46         45               Lost a friend                         18     19     20     18     20
              people online
              Was less likely to participate in                                                                   Negatively affected my school
                                                      21         23         27        39         40                                                     13     14     17     18     19
              social media, blogs and forums                                                                      performance
              Became less trusting of other
                                                      30         28         32        32         37               Witnesses to the incident tried to
              people offline                                                                                                                            0      0      14     17     19
                                                                                                                  defend and help
              Lost sleep                              23         25         28        30         33               Intentionally spent less time at
                                                                                                                                                        9      11     12     19     18
                                                                                                                  school
              Lower self-esteem                                                                  29
                                                                                                                  Had thoughts of suicide               5      7      9      18     17
              Felt more lonely and alone                                                         27
                                                                                                                  Spent time and energy avoiding
                                                                                                                                                        17     17     22     15     17
              Tried to be more constructive in                                                                    the offender
                                                      27         25         25        21         24
              my criticism of other people
                                                                                                                  Took out my frustration on another
                                                                                                                                                        7      16     18     15     17
              Personal reputation was damaged         10         11         16        26         24               person
                                                                                                                  Negatively affected my work
                                                                                                                                                        10     10     13     14     15
              Lost money                              11         14         15        24         23               performance
                                                                                                                  Took out my frustration on a co-
              My life became more stressful           23         24         29        22         23                                                     7      7      9      12     12
                                                                                                                  worker or customer
                                                                                                                  Was encouraged to harm myself or
              Became depressed                        15         16         20        20         22                                                     0      0      0      7      7
                                                                                                                  others

Q.9: You previously mentioned that you or a friend/family member had been treated in an uncivil way online by another person(s).
Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly:                                                 21
Actions taken, 5-year trends
                                          %      2016       2017       2018      2019       2020                                              %    2016   2017   2018   2019   2020
                                                                                                               I reported the incident to the
            Unfriended or blocked the
                                                                         50         48        55               website, online service or social                                24
            person responsible
                                                                                                               media company
            Asked my parents for help               4         10         42         48        49               I showed respect for other
                                                                                                                                                           19     16     16     21
                                                                                                               people's point of view
            Reduced the amount of
            personal information I share            42        40         37         35        39               I treated the other person
                                                                                                                                                           19     15     14     20
            online                                                                                             with dignity and respect
                                                                                                               Stopped using or canceled
            I used tighter privacy settings                                                                    some of my social media              22     22     20     20     20
                                                    44        39         36         34        38
            on social media                                                                                    accounts
            I stood up for myself                             30         31         28        34
                                                                                                               I tried to remove or correct
                                                                                                               untrue information that                            19     17     19
            Asked for help from an adult            2          9         28         30        31
                                                                                                               someone posted about me
            Reduced the amount of time I
                                                    22        24         24         25        26               I confronted the person or
            spent on social media                                                                                                                                 17     15     18
                                                                                                               persons online
            I defended someone who was                                                                         Contacted a teacher or school
                                                              22         18         19        25                                                    12     6      7      8      11
            treated unsafe or uncivil online                                                                   administrator
                                                                                                               I retaliated by being uncivil to
            I paused before replying to                                                                        the person who was uncivil to        16     9      8      7      10
            someone I disagreed with                          29         24         21        25               me
            online                                                                                             I reported the incident to the
                                                                                                               website, online service or social                                24
            I asked help from a friend                                                        24               media company
           Digital civility challenge items in Bold

Q.12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?                                                                  22
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