Case Study for 2021 Website Redesign
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Case Study for 2021 Website Redesign
Case Study for 2021 Website Redesign 1
Communicating the
Messages That Matter
Karpi Design Studio is Helping This IoT Manufacturer Communicate
More Effectively Through their Website
Summary
“
The reliability of a pregnancy test is very im-
portant when you want to know if you are
pregnant or not. To ensure this reliability, Our website is how we introduce our-
these devices may contain a processor, RAM selves to the world, but our visitors were
memory, a button battery and a small LCD not understanding our offering.
screen to display the results. However, they
also generate environmental waste. Felix Karlsson
Business Developer for Ynvisible
Ynvisible, based in Vancouver, Canada,
is able to solve this problem with an in- “Our website is how we introduce ourselves to the
novative and eco-friendly message dis- world, but our visitors were not understanding our
play technology called electrochrom- offering,” said Felix Karlsson, Business Devel-
ism. When Ynvisible began taking steps oper for Ynvisible. His company turned to Kar-
to grow its business, it realized it too pi Design Studio to improve the effectiveness
had a messaging problem. Only theirs of their website so that more visitors could be
was on their website. converted into leads and sales.
Case Study for 2021 Website Redesign 2
The Need
A Redesign Was Needed to
Clarify their Messaging
“Our website is pitching our business to
100-1000x more people than we do in
meetings. We basically wanted a facelift
that clarified the messaging. We needed to
better explain what we are offering and the
“
advantages of our product.”
We had quite a technical approach,
but we didn’t have enough visuals to
communicate what we were doing.
Karlsson built the company’s original
website himself using Webflow.com.
“I have a slight background in web develop-
ment, but I’m not a professional,” he said.
“We had quite a technical approach, but
we didn’t have enough visuals to commu-
Old homepage design
nicate what we were doing.”
Ynvisible’s biggest need was being able to com-
municate the unique value of their products.
Their products are based on the phenomenon
of Electrochromism. This is where a material
changes color when a voltage is applied. But
explaining how their products used this tech-
nology for the benefit of their customers was a
challenge.
Old color palette
Case Study for 2021 Website Redesign 3
The Solution
Homepage Animations Were
Used to Showcase Key Prod-
uct Features
Karpi Design Studio was chosen for their ad-
vanced skill in creating websites with Web-
flow. The Webflow platform is known for
Made in Webflow
it’s ability to create high performance sites.
This translates into more website traffic, more conversions and a better user experience. Main-
tenance is easier too thanks to on-page editing capabilities.
Karlsson’s focus was on customizing
their homepage. He wanted to repur-
pose content from an existing Ynvisible
video to showcase key product features.
For example, a lemon is used as a con-
ductor to complete a circuit that acti-
vates an electrochromic message. This
shows how Ynvisible products have the
lowest energy consumption on the mar-
ket for most use-cases. And that their
products are ideal for battery-driven or
battery-less IoT devices.
Another animation shows how Ynvis-
ible’s clients can experiment with dif-
ferent shapes, forms, and colors. Their
thin and flexible products enable end-
less design freedom. Letters, symbols,
numbers, and graphic elements are all
possible. Color filters and other static
graphic elements can easily be printed
on top of the display. And any cut-out
New homepage design shape is possible.
Case Study for 2021 Website Redesign 4
Ynvisible’s roll-to-roll screen-printing
processes are shown in the next ani-
mation. This high-volume production
method drives down the cost of indi-
vidual displays with faster production
while maintaining premium quality.
This lets them deliver ultra-low-cost
mass production at both the compo-
nent and system level.
A hammer is shown hitting one of
their displays in the next animation.
This demonstrates how their display
continues to function normally under
impact. A conventional glass display is
hit by the same hammer showing how
easily it can be broken.
Brand Guide
New homepage design
Karpi Design defined the typeface and
modernized the color scheme. To give
the logo a modern look, they added a
color gradient to modernize it. Updat-
ed brand guidelines were implemented
on the website and across all marketing
channels.
Color palette and brand guide Typeface
Case Study for 2021 Website Redesign 5
The Results
The New Website Works Like a High-performance Sales Tool
“The feedback from clients so far has been
great,” said Karlsson. The new Ynvisi-
ble site has been well received, both
internally and externally. He especial-
ly liked how Karpi Design Studio was
able to reuse their existing content to
improve how the site looks and com-
municates visually.
“
They not only understand design,
but also how important perfor-
mance is and how to communicate
copywriting and visual assets as a
whole package.
The new site now doubles as a Pow-
erPoint presentation that the Ynvisi-
ble team can use in business meetings.
Visitors can easily find the informa-
tion they need to understand Ynvisible
products.
While it’s still too early to know how
much the new website will impact their
business due to Covid-19, Karlsson be-
lieves their new site is certainly a big
advantage.
Displays page
Case Study for 2021 Website Redesign 6
“
When describing what it was like to work with
Karpi Design Studio, Karlsson said he liked how It’s quite certain that you will get a
they were able to combine design with website high-quality website developed by
performance. And that they now have analyti-
experts.
cal tools for measurement and reporting.
Old performance score New performance score
He said the firm was easy to work with. They delivered the development on time and did well
managing several rounds of changes. Commenting on the cost of his new site, Karlsson added,
“Their hourly fees on average are quite high. But at the same time, they are really efficient.
They don’t waste a lot of hours doing unnecessary stuff. It’s a quite streamlined process.”
Finally, when asked if he would recommend Karpi Design Studio to another company, Karls-
son said, “It’s quite certain that you will get a high-quality website developed by experts.”
SEE IT FOR YOURSELF
Check out the live site now!
Case Study for 2021 Website Redesign 7
Designed and developed by
We’re an independent web design and development studio helping B2B
businesses expand their online presence and stand out from the pack
through cutting-edge Webflow web design and performance.
P.Karpisek
Pavel Karpisek, Founder
Interested in getting better results?
Here’s what you’ll receive:
A free website review
A review of your marketing alignment
Ideas for improving your tactics
SCHEDULE A FREE CONSULTATION
Case Study interview and
writing by Derek Little
TRAILBLAZER
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