Candidate pack British Heart Foundation - Role: Senior Marketing Executive - Fundraising Engagement
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British Heart Foundation Candidate pack Role: Senior Marketing Executive – Fundraising Engagement 1 Candidate pack British Heart Foundation
Contents Welcome letter from Claire Sadler. . . . . . . . . . . . . . . . . . . . . . . . . . . 03 About the British Heart Foundation. . . . . . . . . . . . . . . . . . . . . . . . . . 04 Our story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 Our respond to Covid-19. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07 The changes we want to see in our world by 2030. . . . . . . . . . . . . . 08 Our strategy to 2030. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Our values. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Diversity & Inclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Our benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Job specification. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 How to apply. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 2 Candidate pack British Heart Foundation
Appointment of Senior Marketing Executive – Fundraising Engagement Dear Candidate, Thank you for your interest in our role of Senior Marketing Executive – Fundraising Engagement at the British Heart Foundation (BHF). It is my privilege to lead the Marketing, Fundraising and Engagement teams at one of the UK’s largest charities. BHF is strong, highly effective and well respected nationally and internationally. Our work saves lives – tens of thousands in the UK each year alone – and enhances the lives of many more. We have a big job on our hands - beating heartbreak from the world’s biggest killers. The BHF is the nation’s heart charity and the UK’s largest independent funder of research into heart and circulatory diseases. With an active research portfolio totalling over £400m, this role is part of a team promoting the life-changing impact of BHF’s work through the media and on the BHF’s website and research blog. This role will play a key role in supporting the delivery of inspirational and valuable multi-channel customer experiences to inspire, engage and mobilise individuals and communities to fundraise or donate You will put the customer at the heart, ensuring that customers feel central to our work and achievements and motivated to continue funding our research in the long-term. We want an exceptional colleague who exemplifies and champions our values and behaviours; brave, informed, compassionate and driven. It’s an incredibly exciting time to be part of our team. We are more ambitious and determined than ever – because the cures and treatments we need are in sight. You could be part of getting us there sooner, so thank you for your interest. The BHF is also proud that we are working towards being a truly diverse organisation. Our growing commitment to equality and diversity spans across our organisation and we pride ourselves in being an inclusive employer who puts diversity at the heart of everything that we do. So, if you feel you have the skills and experience that we are looking for, and you share our determination to beat heartbreak forever, then we would be delighted to hear from you. Claire Sadler Executive Director of Marketing, Fundraising and Engagement 3 Candidate pack British Heart Foundation
Ghayan saved his son Jadyn’s life after performing CPR on him when he was six years old About the British Heart Foundation We fund around £100 million of research each year into all heart and circulatory diseases and the things that cause them. Heart diseases. Stroke. Vascular dementia. Diabetes and many more. They’re all connected by our research. Due to the current Covid-19 pandemic we expect that investment this year in new life saving research will fall from £100m to about £50m, and will not recover to historic levels for many years. Drawing on our values we are rising to this challenge and through our talented and committed teams we continue to innovate to ensure we engage our supporters to drive our life saving research. We raise money to fund research to find better Our life saving work is primarily advanced ways to prevent, detect, treat and cure heart through long-term investment in medical and circulatory diseases. These diseases can research with an aspiration to invest £1 billion happen to anyone and everyone. By funding in cardiovascular research over the next ten the research that will find breakthroughs and years. end the heartbreak they cause, we hope to realise our vision of a world free from the fear Our pioneering research has helped to of heart and circulatory diseases. transform the lives of people living with heart and circulatory conditions. The landscape of We were founded in 1961 and are the leading heart and circulatory disease is changing. independent funder of cardiovascular research in the UK with a total annual income More people survive a heart attack or stroke in excess of £335 million, an employee base than ever before, and that combined with an of over 4,300, supported by a further 19,000 ageing population means more people are volunteers. We are also the UK’s largest now living with a heart or circulatory disease charity retailer with almost 730 stores. and need help. We will continue to fund life saving research, vital prevention and survival In addition, we have built a strong cash and activity and ensuring quality care and support investments position to ensure we can meet for everyone affected by heart and circulatory our significant research commitments, even in diseases. times of uncertainty such as we now face. 4 Candidate pack British Heart Foundation
Our story When we were founded in 1961, Since we were founded, our research has helped to reduce deaths from heart and heart and circulatory diseases circulatory diseases by half. caused over half of all deaths in the UK. Sudden death from a heart But we cannot stop now. attack at the age of only 50 or 60 Heart and circulatory diseases still cause was so common it was thought to be untold heartbreak for millions of families. just a fact of life. And although we have made great strides in solving many big problems in the past, But with unwavering public continued and emerging challenges demand a bold new approach. As survival from heart support, BHF-funded researchers attack and stroke continues to rise, more began to pioneer a revolution in people are living to an older age, often with the understanding and treatment multiple chronic conditions that require new kinds of treatment and care. The number of of conditions like coronary heart people living with vascular dementia, for disease. Today, 7 out of 10 people instance, is forecast to more than double over survive a heart attack in the UK. the next three decades. Rising risk factors like obesity and diabetes are putting our progress at risk, and health inequalities still persist. We know research is the answer to these challenges. And we need to act now. Only through continuing to push the frontiers of scientific discovery, embracing the opportunities of our digital new world, and developing truly innovative solutions, will we be We want able to turn back the tide. better ways to identify people at By building evidence, influencing decision- risk and help people avoid disease makers and involving people in their own health and care, together we can drive change at a national, local and community level. We can prevent more people developing heart 7,400,000 and circulatory diseases in the future, and make sure those with existing conditions and risk factors are detected and treated early, with Around 7.4 million people are more effective medicines and interventions. living with heart and circulatory diseases in the UK today – that’s We can ensure that everyone, regardless of double the number factors like gender, age, ethnicity, or where of people living with cancer and Alzheimer’s disease they live, has access to the treatment, care and combined support that they need. And we’re ready for the challenge. 5 Candidate pack British Heart Foundation
Our story Our track record speaks for itself. Like many charities, the Covid-19 pandemic has had a significant impact on our funding and we Heart transplants, pacemakers, clot-busting are having to cut our spend on new research drugs and statins are just a few examples of awards by half this year from £100 million to the countless advances in heart and circulatory £50 million. The shockwaves from such a drop health and care propelled by our world-class in funding for heart and circulatory disease medical research. research will be profound, stalling progress in making the discoveries we urgently need. The BHF currently funds over half of all non- commercial research into heart and circulatory This is an ongoing crisis, and the severity of diseases carried out in the UK. the situation has hugely impacted our ability to raise vital funds and led to many difficult Over the last year, we awarded £99.7m in world- organisational decisions. However, with the class, life saving medical research. Every penny strength of staff, volunteers and supporters helps us support researchers who are working behind us, we have responded effectively and tirelessly to beat the heartbreak caused by heart will continue to navigate our way through these and circulatory diseases. uncertain times.
Our response to Covid-19 The beginning of 2020 signalled the start of an exciting new decade for the BHF. Our 730 shops were open, hundreds of events were in the calendar, and our world-class scientists were continuing vital research. Over the coming months, so much changed. The Covid-19 coronavirus outbreak meant we had to quickly re-align our priorities. Protecting our income Looking to the future Along with many other charities, the outbreak We have a clear strategy to realise our vision of Covid-19 had a huge impact on our of a world free from the fear of heart and ability to raise funds. Following government circulatory diseases, and we will continue to guidance, we immediately closed all our focus on what’s important to us: funding life shops and stores and cancelled all public saving research and providing support and fundraising events – including our flagship London to Brighton Bike Ride. Our supporters information to those affected by heart and also postponed many community events, circulatory diseases. including bake sales, coffee mornings and raffles. But despite the magnitude Our fundraising activities will continually of the challenges faced, our staff and evolve to reflect “the new normal”, and we volunteers showed patience and tenacity. will support our staff and volunteers to adapt Their quick responses led to the development to new ways of working. of a range of virtual fundraising products that would help us to generate income. These swift During this time of inevitable change, we will actions, coupled with the generosity of our draw upon our values to guide us. Taking supporters and the capacity of our reserves, put us in a strong position to come through the decisions in the face of uncertainty will require crisis. bravery. Making the best possible decisions will rely on being informed and working with our partners. And our compassion for people affected by heart and circulatory conditions, alongside our supporters, volunteers and colleagues will be key. Above all, we will be driven to bring about positive change for our beneficiaries. 7 Candidate pack British Heart Foundation
The changes we want to see in our world by 2030 Since the B HF was founded in 1961, we have funded transformative research to drastically reduce the number of deaths from coronary heart disease and heart attacks. Thanks to your support, our research has contributed to reducing UK deaths from heart and circulatory diseases by half. With our supporters, we have achieved closely with patients and the public, growing tremendous things. But we need to achieve so our support and striving for excellence much more. Heart and circulatory diseases by governing ourselves with integrity and still cause untold heartbreak for millions passion. of families. Suffering and disability from vascular dementia and stroke remain part of We will further scientific discovery, developing the landscape in the UK, health inequalities innovative solutions to today’s and tomorrow’s persist, and millions across the UK are living challenges, and involve people in their own undiagnosed with the risk factors that cause health and care to drive change. heart and circulatory diseases. We can prevent more people from developing We are tackling these challenges head on. heart and circulatory diseases, and make sure We launched our ambitious 2030 strategy in that those with existing conditions and risk 2019, which will guide us as we fund research factors are detected and treated early, with to help save and improve lives. We will work more effective medicines and interventions. 8 Candidate pack British Heart Foundation
The changes we want to see in our world by 2030 By 2030, we want to see advances across the spectrum of heart and circulatory diseases; we want to prevent these conditions from developing and we want those with existing conditions to have better, longer lives. These advances include: Better survival and recovery from Better prevention and management heart disease of risk factors • We want cures for inherited heart conditions • We want better ways to identify people at risk and help them avoid disease • We want every child born with a heart condition to lead a long and healthy life • We want everyone to breathe clean air and to live in a smoke-free UK • We want thousands more people to survive a heart attack • We want a world in which the healthy • We want to mend broken hearts choice is the easy choice • We want to prevent people having heart • We want everyone to know how to reduce rhythm problems their risk of heart and circulatory diseases • We want to triple the number of people Longer, better lives for everyone surviving a cardiac arrest • We want everyone’s treatment to be New and better treatments for personal to them circulatory diseases • We want everyone to have access to the best available treatment and care • We want to halve the number of people dying from or being disabled by a stroke • We want everyone to get the physical, psychological and social support they need • We want to find ways to prevent and treat vascular dementia 9 Candidate pack British Heart Foundation
Our strategy to 2030 Our strategy to 2030 will get us closer to beating heartbreak forever 10 Candidate pack British Heart Foundation
Time for the next big idea We never stop working towards a world free • We remain committed to funding from the heartbreak caused by heart and the brightest basic and clinical circulatory diseases. To beat heartbreak forever, funding research into better scientists in the UK to drive our prevention, diagnosis and treatments for world leading research efforts. patients remains paramount. This year, we awarded a total of £99.7m to outstanding • We will continue to develop scientists who are making extraordinary national and international breakthroughs. funding partnerships to ensure The Covid-19 pandemic will undoubtably have the money we raise goes even an impact on our BHF researchers and we are further towards worldleading proud to have taken swift action to support research with wide impact. this community and protect our life saving research. • The BHF Clinical Research Collaborative and BHF Data Science Centre will bring together cardiovascular professionals and research groups to better coordinate and prioritise clinical research and data science We want efforts. more people to survive a heart • We will increase efforts to attack analyse the outcomes and benefits of the research we fund, making sure we can demonstrate 5 its value and impact to a wide audience. • We will continue to foster a constructive and positive research culture and environment Every five minutes someone in the research institutions we is admitted to a UK hospital fund. due to a heart attack • We will continue to work to protect our research mission at this unprecedented time. 11 Candidate pack British Heart Foundation
Time to work together Change takes all of us working together, • As part of our ambition to ensure over many moments, days, years, even that people have access to decades. Our Healthcare Innovation team are dedicated to working with people around the best possible care, we will the country in order to save more lives. continue the rollout of the Circuit We build partnerships across healthcare, to ambulance services to improve government, business and the community to access to life saving defibrillators beat heartbreak forever. And as the Covid-19 in the quickest possible time pandemic continues, we’ll be drawing on all of our skills and years of experience to serve across the UK. people affected by heart and circulatory diseases as best we can. • We will support new products and services, translating research into groundbreaking innovations to better support people at risk of, or living with, heart and circulatory diseases. • We will develop a more influential voice, with senior decision-makers in the We want Government so that we can everyone to know deliver our mission and help the their numbers collective voices of researchers, clinicians, patients and the public go further. 5 • We will gear our work towards providing more support than ever for people affected by heart and circulatory diseases throughout the Covid-19 crisis. As many as 5 million people are living with undiagnosed high blood pressure in the UK 12 Candidate pack British Heart Foundation
A race against time We know that our ability to raise funds for • We know we can achieve more research into heart circulatory diseases is a matter of life and death. We’re endlessly if we work together. Our focus grateful to every single one of our supporters will be on building even more across the UK who helped us reach our goals meaningful partnerships with and focus on saving and improving lives, other charities, businesses, the even as the Covid-19 pandemic forced events across the country to be cancelled. Government and institutions. •K eeping up and increasing the • We want to make it as easy as momentum that our supporters possible for people to support create in raising funds for life us. This year we will develop saving research is vital. To this our customer support so that end,we will use our events, shopping with the BHF is a campaigns and communications seamless one-stop experience. to reinforce how important it is • We will continue to develop and that we fund research into beating promote innovative at-home heart and circulatory diseases. fundraising products to raise money for the duration of the Covid-19 pandemic. We want to tackle vascular dementia 15,000 Vascular dementia causes more than 15,000 deaths each year in the UK. People with a family history of coronary heart disease are significantly more likely to develop vascular dementia 13 Candidate pack British Heart Foundation
Time to lead Our staff and volunteers are our most • We will embed our new People important resource when it comes to reaching Experience Programme to help our goals and saving lives. We want every single one of them to feel supported and unlock our people’s full potential, valued for the incredible contributions inspire a deeper connection to they make. To do this, we will support their our cause, and create an even progression, maintain the highest ethical stronger community of staff and standards, and champion our vision of beating heartbreak forever. We want to lead volunteers supporting the work of by example within our sector and beyond it, the BHF. whether that’s shaping how volunteering is perceived or the changes we’ve put in place to reduce our environmental impact. • We will continue to upgrade our technology systems and •We will continue to ensure that we processes to enable us to provide a safe and inclusive working better meet the needs of our environment for all our staff and beneficiaries and supporters employees. throughout the UK. • We will embed sustainable practices across the BHF, so that we can strengthen our role as a leading force for good in society. • We’ll do everything we can to support our staff and volunteers through the Covid-19 crisis, putting their safety and wellbeing We want first. every child born with 13 a heart condition to lead a long and healthy life Every day, around 13 babies are diagnosed with a heart defect in the UK 14 Candidate pack British Heart Foundation
These are our values Our values express who we are and what ourselves, we’re able to live our values. We we stand for. They are the spirit and culture are fearless in our approach. Together, we of our organisation. Because the way we can beat heartbreak forever to create a world work together, knowing what to expect of free from the fear of heart and circulatory each other, knowing what we expect of diseases. our leaders, knowing what’s expected of We’re brave We’re compassionate We’re open and honest. We respect others. We speak out. We’re decisive. We’re innovative We promote our cause We’re informed We’re driven We work together. We’re clear. We’re focused. We’re determined. We’re curious We keep learning 15 Candidate pack British Heart Foundation
Diversity & inclusion Heart and circulatory diseases do not We have begun to develop affinity groups, discriminate. We are committed to beat which are spaces for colleagues from heartbreak for everyone and we are also underrepresented groups currently spanning, committed to being an inclusive employer. religions and racial and ethnic groups; to feel Our equality and diversity agenda spans connected, included and heard. across our charity, we pride ourselves on being an inclusive employer and we Whilst working for the BHF, you will be endeavour to place diversity at the heart of actively encouraged to bring your true self to work. You’ll find a culture where colleagues everything that we do. are inquisitive about diversity and keen to get involved in all activities that make individuality We want all our colleagues, volunteers and part of what we do every single day. supporters to bring their true selves to work. We want to beat heartbreak from heart and Our Kaleidoscope group is made up by circulatory diseases for everyone. We will only representatives from each directorate and our achieve this by welcoming colleagues from all activities span across the diverse landscape backgrounds to come and be part of our BHF which is prevalent in all of our communities, family. encompassing accessibility to work for people with caring responsibilities, working parents, disabilities, age, people from racially underrepresented groups, LGBT and many more strands of diversity. We strive to embody diversity and inclusion from recruitment to appointment and with all BHF colleagues, volunteers and supporters. 16 Candidate pack British Heart Foundation
Our benefits We all achieve more together when we’re happy and healthy As a world class organisation, we offer We’ve been recognised by the Chartered competitive salaries and an attractive Institute of Personnel and Development (CIPD) package of benefits, designed to support the for our Live Well. Work Well. programme and health and wellbeing of everyone who works we’re passionate about creating a mentally here. healthy workplace for everyone. From lunch time yoga and pilates to mindfulness sessions But more than that, we provide opportunities and team sports, we know there’s more to that are completely unique to the British Heart work than targets and being behind a screen. Foundation, such as going behind-the-scenes Because we all achieve more together when of cutting edge research, meeting scientists we’re happy and healthy. who are paving the way for future cures, Our generous benefits include: and hearing from people who have directly benefited from the research we fund. Annual leave Healthcare Your work-life balance is important to us and We offer all employees private healthcare, dental our annual leave allowance of 25 days plus health cover and a contribution towards your gym bank holidays is among the best in the sector. membership. Live well. Work well. Pension Heart health is central to our mission, and It’s essential to save for your retirement. that starts with you. We provide a pro- Everyone is eligible to join our group pension gramme of activities, opportunities and plan after three months up to a maximum guidance to inspire and support you to live a employer contribution of 10%. healthy and happy life, at home and at work. 17 Candidate pack British Heart Foundation 17 Candidate pack British Heart Foundation
Job specification Job description Job title Senior Marketing Executive – Fundraising Engagement Directorate Marketing, Fundraising and Engagement Team Fundraising Engagement Reporting to Marketing Manager – No. of direct 0 Fundraising Engagement reports Location Greater London House, London, NW1 7AW Budgetary responsibility Expenditure: campaigns of up to £100k per month Job level (HR use only) 5 Date Feb 2021 Role priorities To play a key role in supporting the delivery of inspirational and valuable multi-channel customer experiences to inspire, engage and mobilise individuals and communities to fundraise or donate to drive forward the British Heart Foundation’s (BHF) strategy to beat heartbreak forever. This role will help to develop, deliver and manage customer acquisition, engagement and retention plans (customer journeys), across a portfolio of income-generating products and propositions, including current committed giving offerings like our cash appeals, regular giving programme and lottery and raffle activities. The post holder will manage a range of media, such as face to face, TV, digital, telemarketing and postal communications. This role will put the customer at the heart, ensuring that customers feel central to our work and achievements and motivated to continue funding our research in the long-term. 18 Candidate pack British Heart Foundation
Key duties Strategic and project development • Work with the Fundraising Engagement Managers to deliver the acquisition and retention marketing strategies (e.g. for cash, regular giving and lotteries) aimed at maximising recruitment numbers and average values, and stemming attrition • Project manage direct marketing campaigns and retention plans in line with the business plan and budget. This will include all campaign stages from pre-campaign strategic input and campaign briefing, to overseeing agency design and the setup of backend procedures • Utilise insight and analysis to identify opportunities for continuous improvement of those marketing plans to deepen engagement and drive improved value for and from our audiences • Ensure that acquisition and retention activity is integrated where appropriate with wider BHF activity • Manage any relevant external agencies to ensure that campaigns are produced on time, within budget and to agreed objectives Budgeting and planning • Input into the development of the department’s monitoring and reporting framework and associated KPI’s to ensure performance against budget is regularly analysed and reported • Budget management of campaigns across a range of media such as TV and digital • Complete monthly commentary reports and detailed end of campaign reports to ensure all salient information is documented and used to inform future activity • Play a key role in the annual planning process. To be responsible for input into the departmental business plans ensuring an integrated approach that benefits all our customers • Maintain an up-to-date knowledge of current legislation, best practice and industry standards from all relevant regulatory bodies including the Fundraising Regulator, IOF and ICO Data analysis • Work closely with the Insight & Analysis Team and external agencies to build up a detailed picture of BHF audiences, their profiles and behaviours, that will help us to continually refine and improve our activities • Work closely with the other colleagues in Engagement and Activation and the wider BHF, to analyse the stages of the customer journey and understand what the key drivers are for attrition using customer insight and data analysis and to ensure this information is fed back into the programme to reduce attrition rates General • Keep up to date with sector developments and knowledge of this area, implementing any learnings as necessary 19 Candidate pack British Heart Foundation
Person specification Knowledge, training and qualifications • Extensive direct marketing experience: within a charity environment is preferable but not mandatory • Knowledge of recurring revenue models and loyalty programmes, including developing customer journeys that engage and retain supporters Experience • Experience of using CRM systems, IT literate, (competent in the use of MS Office) • Experience of working in a fast-moving direct marketing team • Experience of prioritising and working on multiple projects concurrently with multiple internal and external stakeholders, and the ability to ensure they are delivered on time and within budget • Able to use, manipulate and analyse data across a variety of media (especially direct mail, telemarketing and digital) • Experience of working with expenditure budgets of £1m+, including monitoring and reporting on income and expenditure • Experience of managing multiple external agency relationships • Extensive and demonstrable charity direct marketing experience – IDM Diploma in direct marketing or equivalent desirable not essential • Demonstrable experience in a direct or digital marketing role • Experience of a full range of marketing channels is desirable, particularly Digital Skills and Attributes • Strong interpersonal skills, along with the ability to develop solid working relationships with stakeholders, external suppliers and internal departments • Good strategic thinker with an ability to set long and short-term objectives • Able to use own initiative and identify opportunities and find solutions • Motivational and effective team member who can easily work as part of a cross function team to deliver shared goals and who value contributions but makes the decisions when needed • Numerate with good analysis skills with a proven ability to analyse and interpret results and translating this analysis into recommendations and action • Ability to work under pressure and manage a varied workload • Excellent communication skills, both verbal and written • Confident negotiation skills • Strong IT skills including a high degree of competence using Microsoft Office • Experiences of databases (fundraising or relationship databases would be an advantage) Safeguarding At the British Heart Foundation (BHF), we are committed to creating a safe and rewarding environment for all of our people to work and volunteer. This means we have a robust safeguarding policy to ensure everyone is treated properly, and a whistle blowing service so people can raise any concerns they have confidentially 20 Candidate pack British Heart Foundation
apply for this role please use the apply tton via the jobs page on our website. Our ocess involves submitting your CV and a vering letter, which should outline your erest and explain how you meet the criteria ted in the person specification. applications are managed by our cruitment Team. If you wish to speak with member of the team regarding the role d your application please contact them on reers@bhf.org.uk rly application is encouraged as we l review applications throughout the vertising period and reserve the right to se the advert early should we receive a ficient number of applications. How to apply To apply for this role please use the apply Early application is encouraged as we button via the jobs page on our website. Our will review applications throughout the process involves submitting your CV and a advertising period and reserve the right to covering letter, which should outline your close the advert early should we receive a interest and explain how you meet the criteria sufficient number of applications. stated in the person specification. All applications are managed by our Recruitment Team. If you wish to speak with a member of the team regarding the role and your application please contact them on careers@bhf.org.uk 21 Candidate pack British Heart Foundation
bhf.org.uk Heart transplants. Clot busting drugs. Pacemakers. Breakthroughs born from visionary medical research. Research you fund with your donations. Heart and circulatory diseases kill 1 in 4 people in the UK. They cause heartbreak on every street. But if research can invent machines to restart hearts, fix arteries in newborn babies, build tiny devices to correct heartbeats, and give someone a heart they weren’t born with – imagine what’s next. From heart attack and stroke, to vascular dementia and heart failure, we won’t stop funding research until we can cure and treat every single one. Our research is the promise of future prevention, cures and treatments. The promise to protect the people we love. Our children. Our parents. Our brothers. Our sisters. Our grandparents. Our closest friends. You and the British Heart Foundation. Together, we will beat heartbreak forever. © BHF 2020, reg charity no 25971/SC039426 22 Candidate pack British Heart Foundation
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