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BUSINESS IN MAJOR PROJECTS AGRICULTURE CAMEROON ENERGY MINING October 2016 - N° 44 INDUSTRY SERVICES FINANCE AfCON: Cameroon ready for kickoff Eloi Cyrille Tollo: “To save Cameroonian diaspora Camair Co...” transferred FCfa 585 billion back home in 2015 FREE - CANNOT BE SOLD
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3 Yasmine Bahri-Domon We are all Lionesses W hen he let a group of teenage girls play football on a muddy field of a public school of Yaoundé in 29176, referee Atangana Luis de Gonzagues was mocked and vilified for his decision his second seven-year term entitled the term of “Greater Accomplishment” such as the Lom Pangar, Memve’ele, Mekin hydropower dams which are about to be finished, the second bridge of the Wouri river, finishing touches which seemed crazy at the time but has now on the port of Kribi, the Yaoundé-Douala and become a reality. It is true, girls play football, Yaoundé-Nsimalen highways, social housing and well at that: they dribble, shoot, defend… projects, reference hospitals, etc., just to men- In fact, women’s football has nothing to envy tion a few major projects which are being im- men’s. It has grown in quality and more play plemented with financing from State’s budget it as well. From barely four clubs known in and foreign investors’ contribution. Asides its the 70s, today we have 14 of them; women’s nature as a sport event, the 2016 AFCON gives football has expanded across Cameroon and Cameroon the opportunity to show its touris- the world. tic assets amid the sector’s development. With all these, the Women’s African Cup of Nations From November 19 to December 3, 2016, is sure to be a success, both in aspect to sport Cameroon will host the 12th edition of the and economy. Women’s African Cup of Nations. For the event, the Confederation of African Football imposed The draw for the 2016 Women’s AFCON took a set of criteria which the host nation must place on September 18. The occasion was comply to. Among these are modern stadiums, brimming with sounds and colors. A teaser lawn training fields, quality roads, luxuri- of what is to come at the opening the event ous housing and hotels with Wi-Fi, internet, itself, on the night of November 19, 2016, with phones, transport facilities and top security… Cameroon and Egypt facing off for the first Your magazine Business in Cameroon dedicates match. It says it all. Especially knowing that its special dossier to the event and tells you football is the most-loved sport in Africa and about all the efforts mustered by Cameroon to in the country of Roger Milla, Thomas Nkono deserve its African Football Cup of Nations of and Samuel Eto’o. To these great football- Women. He fully respected the CAF’s specifica- ers who built the reputation of the Lions tions document, to the millimeter. add names of amazing amazons like: Gaëlle Enganamouit, Jeannette Yango Ngock, Raïssa Just like structuring projects that give the na- Feudjio, Madeleine Ngono Mani and Gabrielle tion various infrastructures which it needs to Onguene… With this generation of heroines achieve economic and infrastructural develop- led by Enoh Ngatchou, Cameroon has more ment, the 2016 AFCON, as well as the 2019’s, than enough chances to win the cup, even fac- are major development projects and good ing strong rivals from South Africa, Zimbabwe, shortcuts for Cameroon to attain economic Nigeria, Ghana, Mali and Kenya. emergence by 2035… the infrastructures built for the AFCON add to those inspired, initiated Let the battle begin! And may the best wins… and carried out by President Paul Biya during but in Cameroon, we are all lionesses N° 44 / October 2016 BUSINESS IN CAMEROON
4 CONTENTS FOCUS INTERVIEW 12 • E loi Cyrille Tollo : “To save Camair Co, we must reorganize it, make it presentable and rapidly find a strategic partner” BUSINESS IN CAMEROON Publisher Stratline Limited 08 • W hile awaiting kick-off for Africa Cup Publication Director of Nations… Yasmine BAHRI-DOMON 09 • Infrastructure: two up to standard stadia to Contributors provide entertainment Brice R. MBODIAM, Mamadou CISSÉ. Operator 10 • A ccommodation: room capacity practically Médiamania Sàrl doubled at Mountain Hotel and Parliamentarian www.mediamania.pro Design : Jérémie FLAUX, Web : Christian ZANARDI, Flats Translation : Schadrac AKINOCHO, Bérénice BAH 10 • M aximum security measures in hotels Advertisement regiepub@investiraucameroun.com 11 • M obility: City of Yaoundé gets new urban mass In Cameroon transport company thanks to 2016 AfCON Albert MASSIMB, almassimb@yahoo.fr Tel : 00 237 94 66 94 59 - 00 237 77 75 13 98 LEADER OF THE MONTH Printing Rotimpres, Aiguaviva, Espagne 34 • C hief Mekanya Circulation Charles Okon Albert MASSIMB, almassimb@yahoo.fr confirmed as Tel : 00 237 94 66 94 59 ou 00 237 77 75 13 98 Managing Free – cannot be sold Director of Pamol Plantations Plc www.businessincameroon.com - info@businessincameroon.com BUSINESS IN CAMEROON N° 44 / October 2016
5 PUBLIC MANAGEMENT P 16-17 BANK & FINANCE P 18-21 AGRIBUSINESS P 22-25 MINING P 26-27 TRANSPORTATION P 28-29 ITC & TELECOM P 30-31 SERVICES P 32-33 N° 44 / October 2016 BUSINESS IN CAMEROON
6 THE CAST CONSTANT AIMÉ LONKENG NGOUANA An econometrics and international economy specialist, Cameroonian Constant Aimé Lonkeng Ngouana recent- ly officially took office in Kingston, Jamaica, as Resident Representative of the International Monetary Fund (IMF), we learned from reliable sources. Having joined the IMF in 2010, Mr Lokeng Ngouana holds a degree in Mathematics from the University of Yaoundé, the most notable university in Cameroon. He moreover holds a Master in International Economy from the University of Leuven, Belgium and a PhD from the University of Montreal, Canada. He successively served within the African department and Fiscal Affairs department at the IMF. It was in this capacity that this former senior officer of the National Institute of Statistics (INS) of Cameroon, also lecturer at the University of Montreal; worked during the 2014-2015 period as Economist in charge of the Fund’s fiscal affairs for Indonesia. LOUIS PAUL MOTAZÉ The Cameroonian Minister of Economy, Louis Paul Motazé, has just signed on behalf of the Cameroonian gov- ernment, a complimentary loan agreement worth a total of FCfa 7.3 billion with Deutsche Bank. These funds, we officially learned, will help finance the Cameroonian part “associated to a buyer credit meant to fund Phase I of the project for the touristic and economic development of the Municipal Lake” of Yaoundé, which should lead to the cre- ation of 2,000 jobs. Long announced but never carried out, officially due to lack of funding, this project will consist in cleaning this lake located in the centre of the Cameroonian capital and abandoned since the 80’s. The project also includes light- ing up the surroundings of the lake, the creation and devel- opment of green areas, the construction of entertainment areas, shops, restaurants and even a big luxury hotel all around it. BUSINESS IN CAMEROON N° 44 / October 2016
7 PATRICE EMMANUEL MELOM NGANOU DJOUMESSI The new Managing Director of the Autonomous Port The Minister of Public Works, Emmanuel Nganou of Kribi (PAK), Patrice Melom, recently launched two Djoumessi, has just awarded to Chantier naval et indus- calls for applications, for the recruitment of pilots and triel du Cameroun (CNIC), a contract worth close to FCfa other port officers within this institution, which will be one billion, for the rehabilitation and construction of four in charge of managing the biggest port in Cameroon. ferries to cross some rivers in the Central and Eastern re- Applications were submitted to the office the Managing gions. According to our sources, this contract is in reality Director, located at Immeuble Djeug’Appart in Yaoundé, the first phase of a vast rehabilitation and maintenance the capital of the country, until 19 September 2016 at programme for the 22 ferries managed by the State of 4 P.M., we officially learned. Cameroon, whose implementation will be the responsibil- These recruitments are the warning signs of the upcom- ity of CNIC. ing commissioning expected this year, of the deep water This contract is a real opportunity for this public compa- port of Kribi, whose first two terminals will be operated ny facing huge financial difficulties for some years now. by a French-Chinese consortium led by Bolloré (contain- Indeed, a formerly prosperous company, whose turnover er terminal) and a French-Cameroonian group headed was peaking at FCfa 40 billion even 10 years ago, against by Necotrans (multipurpose terminal). “The Kribi port is a barely FCfa 12 billion in 2014; CNIC became the scene of newcomer and the instructions we received are to make it tensions between top management and employees, of- operational as soon as possible”, declared Mr Melom during ten forced to wait several months before receiving their a recent visit at the port of Douala. salaries. HELEN CLARK LEJEUNE MBELLA MBELLA “I am going back to New York with a specific idea on your Cameroon did not return empty-handed from Nairobi, needs. This is about helping you to engage in income-generat- the Kenyan capital, where the 6th edition of the Tokyo ing activities, first here, and when you return to your villages International Conference on African Development in due time”. It was with this promise that the Administrator (TICAD) recently ended. But, considering the hundreds of the United Nations Development Programme (UNDP), of Japanese investors who came with the Prime Minister Helen Clark, who had a 48-hour visit in Cameroon this past of the Empire of the Rising Sun to this charm offensive August, concluded her tour in the town of Zamaï, located for Africa, the potential Cameroon has in terms of invest- in the Mayo-Tsanaga department, in the Extreme-North ment opportunities, and the scope of projects currently region of Cameroon. ongoing or in preparation in the country; we can con- During this visit in Cameroon, the UNDP Administrator clude that the Cameroonian harvest at the end of the 6th went to this Cameroonian town to give comfort to the TICAD is quite low. hundreds of displaced fleeing the violent crimes from the Indeed, according to the Cameroonian Minister of Foreign Nigerian Islamist sect Boko Haram committed along the Affairs, Lejeune Mbella Mbella, out of the 22 agreements border with Nigeria, and who found refuge in this town signed by 73 companies with 20 African countries during and live in very difficult conditions. the last TICAD, Cameroon, presented as the econom- ic engine in the CEMAC area, came out with only one Memorandum of Understanding (MoU). N° 44 / October 2016 BUSINESS IN CAMEROON
8 While awaiting kick-off for Africa Cup of Nations… Yaoundé, the Cameroonian capital, country considered as Africa con- the president of the governing body hosted on 18 September 2016, the densed as a whole, due to its cultural in African football. Issa Hayatou, who draw for the 12th edition of the Africa diversity. said he replied with “patriotic fer- Women Cup of Nations (AfCON), Therefore, further than the simple vour” to the invitation issued by the which the country will organise drawing of groups, the hundreds of authorities of his country, even had from coming 19 November. The guests (national and foreign) who a solemn homage to his immense Indomitable Lionesses, the team went to the Palais Polyvalent des work for the development of African representing the organising country, Sports of Yaoundé rather attended football. is in Group A which will be based in a mini-opening ceremony. With the It is this African football, brought to Yaoundé. presentation of the official anthem the highest heights in its feminine For the opening match, on and mascot of the competition, version by the Perpetua Nkwocha 19 November 2016, they will be traditional dances from all over and other Gaëlle Enganamouit of playing against Egypt, a team with Cameroon, as well as Cameroonian this world, which will be celebrated whom the Lionesses share the sport celebrities such as Roger in Cameroon from 19 November to Group A alongside South Africa and Albert Milla, the oldest goal scorer 3 December in the cities of Yaoundé Zimbabwe. In Group B, which will in a World Cup knockout phase, and Limbé. One month to kick-off, be based in Limbé, in the South- Françoise Mbango Etone, double we dress for you in this feature, a Western region, we can find Nigeria, long jump gold medallist in the picture of the preparations for this seven times African champion, then Olympic Games, or Rigobert Song competition, which will be broad- Ghana, Mali and Kenya. Bahanack, iconic captain of the cast by the Cameroonian television In addition to revealing the different Indomitable Lions. (CRTV), which has just acquired duels which will take place during But, the most salient point of this cutting-edge broadcast and produc- this competition, the 18 September ceremony was surely the presence tion equipment. ceremony gave in a way a taste of (this is the first time it occurs, Brice R. Mbodiam what will be the 2016 Women AfCON according to the senior staff of the in Cameroon: a popular party, in a African Confederation of Football) of BUSINESS IN CAMEROON N° 44 / October 2016
FOCUS 9 Infrastructure: two up to standard stadia to provide entertainment In the run-up to the 2016 Women’s Africa Cup of Nations Football, a brand new stadium was built in Limbé, while the one in Yaoundé got a facelift. African Confederation of Football (CAF), organiser of the AfCON competitions. It was in this capacity that this sports facility, whose construction works started in 2012, became the den of the Indomitable Lions since the launch of the rehabilitation works of the Omnisports stadium of Yaoundé. Since March 2016 the national football team of Cameroon played all the qualifying rounds there for the 2017 AfCON scheduled to take place in Gabon. This decision from the Cameroonian Sports Authorities enabled the Limbé population, who had never really had the For some months now, the This is also the case for the military opportunity of attending a match Indomitable Lions, the national stadium of Yaoundé, which should played by the national football football team of Cameroon have be used as a training pitch by the team of Cameroon, to get acquaint- not played at the Omnisports teams competing in group A. in- ed with major sports events. The Stadium of Yaoundé, in the capital. deed, this neglected sport’s facility popular ardour noted during the It is because this legendary sport in the centre of the Cameroonian Indomitable Lions meets in Limbé facility was transformed into a capital was totally transformed was such that the local popula- major worksite, in preparation for thanks to the renovation works tions wished, at some point, for the 2016 African Women’s Football carried out there. A real Herculean the opening match of the Women’s Cup of Nations, which Cameroon is task which turned it into a true AfCON to be played in this new hosting in coming November. football stadium, far from the sim- stadium. Between transplanting the turf, in- ple playground it used to be. But, CAF decided otherwise, as stalling the rows of seats and locker according to the competition rooms, refurbishing the lighting WARM-UP LAP IN LIMBÉ programme which was recently system and electronic equipment, In Limbe, a town located the made public, the opening match or setting up parking spaces South-West region where the and the final will both be played in outside the stadium, the football group B matches of the 2016 Africa Yaoundé, the capital. But in Limbé, mecca in the Mfandema neighbour- Women Cup of Nations will take in group matches, aficionados of hood has been totally renovated. place, a brand new stadium was women’s football will be able to Despite last minute adjustments to built. With a capacity of 20,000 watch the performances of Mali, be made, this stadium, where the seats, the Omnisports stadium Ghana, Kenya and Nigeria, title opening match of the 2016 African of Limbé, despite the installation holder and eternal favourite of this Women’s Football Cup of Nations works still going on outside, has tournament. on 19 November 2016, is ready. already been approved by the BRM N° 44 / October 2016 BUSINESS IN CAMEROON
10 FOCUS Accommodation: room capacity practically doubled at Mountain Hotel and Parliamentarian Flats As part of the 2016 Women’s AfCON, the teams playing in group A, based in the Cameroonian capital, will be spoilt for choice in terms of ac- commodation. They will be able to choose between the very relaxing Hôtel Mont Fébé, a four-star hotel located on one of the capital’s hills; the Hilton, the only five-star located right in the city centre; or the Djeuga Palace and La Falaise, two other well established hotels in Yaoundé. from 50 to 82 rooms, without count- night club, restaurants, etc.) reha- On the other hand, to accommodate ing the 30 chalets the hotel has. At bilitated. 60 days to the start of the the teams playing in group B, based the same time, the Parliamentarian competition, these improvements in in Limbé, the Cameroonian govern- Flats Hotel got 46 additional rooms, accommodation facilities meant to ment had to invest no less than FCfa against 30 rooms only before. host the group B teams were already 8 billion to rehabilitate and increase Just like the Atlantic Beach Hotel of 90% completed, according to esti- the room capacities of two hotels in Limbé, where the number of rooms mates from Quan Delila Agnes Efeti the town of Buéa, located 30 minutes also increased from 26 to 48, all these Monono, Regional South-Western away from Limbé. Mountain Hotel hotels saw their adjoining facilities Tourism Delegate. thus saw its room capacity increase (tennis courts, swimming pools, Maximum security measures in hotels During the Women’s AfCON Bouba announced. this memorandum be immediately which Cameroon will host in the To achieve this, we learned, a memo- put into application and mandato- November-December 2016 period, randum on security measures appli- ry”, specified Maïgari Bello Bouba, security measures will be strength- cable by hotels was established and without giving more details on the ened in hotels throughout the adopted, with the support of public contents of this government note. As a reminder, the continental com- petition hosted by Cameroon from Security measures will be strengthened November will be played in the cities of Limbé (South-Western region) in hotels throughout the country, to have and Yaoundé (Central region), two this continental celebration of women’s towns far away from the Extreme- North region, where the attacks and football occur in serenity, the State Minister crimes perpetrated by the Nigerian Islamist sect Boko Haram have been in charge of Tourism, Maïgari Bello Bouba focused until now. But, as highlight- announced ed Minister Bello Bouba, since the “(terrorist, Ed.) threat has become a global problem, as even greater na- country, to have this continental administrations in charge of security tions have suffered from it”, Cameroon celebration of women’s football issues. “One of the recommendations obviously wants to be prepared for occur in serenity, the State Minister made by the Head of State, President any contingency. in charge of Tourism, Maïgari Bello of the National Tourism Board, is that BUSINESS IN CAMEROON N° 44 / October 2016
FOCUS 11 Mobility: City of Yaoundé gets new urban mass transport company thanks to 2016 AfCON Supporters going to Limbé will have 250 secured taxis available during their stay in the Douala, the economic capital of the country. In August 2016, the Portuguese group Eximtrans Sarl/Irmaos Mota was de- clared winner of the partnership con- tract with the Cameroonian govern- ment, for the financing, supply and operation of an urban mass transport system by bus in the city of Yaoundé during the 2016 Africa Women Cup of Nations and beyond. In an official communiqué, the Cameroonian Prime Minister, Philémon Yang, specified that the Minister of Transport, Edgard Alain Mebe Ngo’o, was in charge, in collab- oration with the delegate of the gov- ernment to the Urban Community of Yaoundé, Gilbert Tsimi Evouna, of addressing an official notification letter to the contract winner, indi- cating the practical modalities on the negotiations of the terms of the partnership contract. On 30 August 2016, both parties International Industries, operating played) for this football competition. signed in Yaoundé, the partnership since 2005 under the brand name These are secured taxis, which the agreement on this project, in which “Le Bus”. This company had to close client can book in a few minutes via the Portuguese company will invest down in May 2015 due to numerous the application of the same name, in total FCfa 13 billion, we learned. financial difficulties. With 48 vehicles and which can be accessed via “This is for the supply and commis- at the launch of its activities on 26 smartphones. sioning of 150 air-conditioned buses. September 2006, its fleet was later According to the sponsors of this 140 will be dedicated to urban trans- reduced to nothing, despite a lot of project, taxis tracked by GPS “will be port with a capacity of 91 passengers, financial support from the State. available for all through affordable including 39 seated and 52 standing. The 2016 Women’s AfCON also gave pricing, which is of FCfa 250 for town The other 10 VIP buses will be used ideas to the Urban Community of rides” in Douala. During booking, to transport the teams during the Douala. Through a partnership with prices will start at FCfa 500 for a Women’s AfCON in November 2016”, local start-up Vairified, the office of shared ride, up to FCfa 1,500 for a detailed the Minister of Transport. the Mayor of the economic capital of regular ride. “For those who do not Cameroon will launch 250 “Vairified have smartphones, Vairified is also “VAIRFIED TAXIS” IN DOUALA taxis” on the Douala roads (transit available by calling 695569483 or The Portuguese company is replac- town to go to Limbé, where the group 681221023”, we learned. ing the American group Parker B matches of the 2016 AfCON will be BRM N° 44 / October 2016 BUSINESS IN CAMEROON
12 INTERVIEW Eloi Cyrille Tollo “To save Camair Co, we must reorganize it, make it presentable and rapidly find a strategic partner” Reviewing the Cameroonian airlines’ situation with transport expert and former special advisor to the Sfirm’s Managing Director. Business In Cameroon : You As for the second reason, Camair Co further to 18 billion in 2015. Matthijs are a lecturer at the Yaoundé I is a battlefield for politicians. This Boertien was also able to cut opera- University and were a high official also explains instability in manage- tional costs by 14% from 62.7 billion at Camair Co, the state-owned ment. The political squabbles are of- in 2012 to 13 billion in 2013. More Cameroonian airlines. Talking ten so intense that collaterals can be importantly, the net result though about the airlines, a new manag- forced out quite shortly, some staying negative decreased by 68% from 13 ing director was recently appoint- in position for less than a year even. billion in 2012 to 4.2 billion in 2013. ed at its head, the fifth in five years This is, I believe, what happened to The year after, losses surged by 311% only after it started operations in Mr. Mathijs Boertien and his suc- to 17.3 billion. In 2015, they increased 2011. In your opinion, what is the cessor, Fréderic Mbotto Edimo, who by 567%, a record of 28 billion CFA reason for such instability? stayed respectively nine months at francs. Eloi Cyrille Tollo : Yes ! It is true that the head of Camair Co. Despite all the good he has done I was the Special Advisor of the They were not removed because of in his time, Matthijs Boertien was Managing Director of Camair Co in poor performances or because their accused of all kinds of evil, from cor- 2013. In my opinion, there are two skills were doubted of, but because ruption to theft and even of being a main reasons for the instability that members of the political system de- psychopath. And the President was you mentioned: the incompetence of cided so. Often, they manipulate the convinced to sack him. Be it finan- some leaders and political squabbles. staff, the board of administration and cial, technical or commercial part- Concerning the first point, let me pre- the press into tarnishing the image of ners, they all share concern over the cise that incompetence differs from their victims and push the public to instability in Camair Co’s manage- lack of knowledge. Incompetence reject them. I recall for example that ment. And this causes performance results from knowledge not matching under Mr. Boertien who was much to be poor since this instability position held within an organization. experienced, Camair Co had better affects the firm’s strategy as visions The recent dismissal of Mr jean-Paul results. and plans differ from one manager Nana Sandjo is an example of such At his time, the firm’s earnings grew to the other. While nstability makes a case. Such a decision can only be by 15% to 39 billion CFA francs in staff unsafe, stability makes them welcomed and no one would argue 2013 from 33.8 billion in 2012. In feel at ease. For the moment, there against it. 2014, it fell to 29 billion then plunged is a new Managing Director and we BUSINESS IN CAMEROON N° 44 / October 2016
INTERVIEW 13 “In my opinion, there are two main reasons for the instability that you mentioned: the incompetence of some leaders and political squabbles.” hope he will not suffer the same fate together, it is the beginning of reality”. I charts submitted by Camair Co in the as those before him. believe that because this vision is not last two years. Taking a deeper look well understood or not understood at at this, you will see that those issues BC: Don’t you think that swaps all, it has become an official slogan. are symptomatic to chaotic structur- of MDs at Camair Co hide in fact Take for example Mr Nana Sandjo al organizations. structural and strategic problems and the 2014/15 recovery plan he This is the reason for the company’s such as a lack of vision or of tech- proposed. You will notice that the poor performances, as well as for nical and financial means which 2013 vision he proposed does not its other issues in regards to main- such an airline needs to thrive ? match the operational choices he tenance, security, flights, etc. This is ECT : That is a very pertinent ques- recommended. It is impossible why the CCAA suspended Camair tion. However, let me reassure you to become a leading airline with Co’s flights to Europe on June 24, about the strategic plan, Camair Boeing 757 or 737-400 of about 30 2016. The decision was in no way Co has not only a vision but also years. It makes no sense, especially inopportune or exaggerated. Proof is missions and values. I am sure of this when you know that these planes that its Managing Director was just because I was part of the team that have been in use since the 80s, 36 replaced. Proceeding to a cybernetic established them in 2013. Taking years ago when the firm was still analysis which the Anglo-Saxons call a look at the firm’s strategic docu- known as Camair. Viable System Model (VSM), a tool ments you will see that the vision But I agree with you when you say used to assess organizations’ viabili- hasn’t changed. It is to make Camair that our airline has structural and ty, you find out that Camair Co is like Co a leading airline that would con- financial issues. However, let’s put a body with dislocated limbs. nect the Atlantic coast of Africa to things into perspective here because There is no harmony, no coherence the rest of the world. facts point in a different direction. between the global system and But the following managing directors Structural issues are caused by the sub-systems, or even within sub-sys- got the firm’s ambitions wrong and inability of the various managements tems. I don’t think resources allo- took the wrong steps to concretize to design a chart conform to stand- cated to Camair Co are insufficient, this vision. There is a Brazilian prov- ards. And this is exactly why the it is the opposite even. In reality, the erb that says “when I dream alone, Cameroon Civil Aviation Authority government is making considera- it is just a dream; when we dream (CCAA) has not approved any of the ble efforts. It provided the firm 31 N° 44 / October 2016 BUSINESS IN CAMEROON
14 INTERVIEW billion CFA francs in subsidy between the worsening of the scissor effect. while its charges stand at about 5 January 2015 and March 2016, thus This is the case of Ethiopian Airlines billion monthly. A rapid downsizing 38% more than the expected amount. which replaced Lufthansa Technik is thus necessary, and that is what all For months now, it is the State that for plane maintenance. You are also companies struggling do. The truth pays wages to the firm’s active staff, aware that Camair Co has become a is that companies that last are those about 900 people. This makes about social company, whose main goal is that become resilient. They know 560 million CFA francs each month no more making profits, but rather how to adapt, renew themselves and for monthly revenues of 400 to 500 overcoming social challenges such change in challenging times. million CFA francs. It is also the as unemployment. This is why there Dr. Mefiro Oumarou, the new PCA, government that pays for the planes’ are about 900 people working on five is right to say that a new Camair Co maintenance and rented planes. planes, while there is virtually no must be created. I would add that Government’s support is therefore activity at the company. In the mean- a Camair Co 2.0 should be created. clear but it is the management that time, Asky employs 250 people and What I mean is that the new airlines does not know how to use it. has 8 planes. Also, general expenses should be smaller in size, modern, and operating costs are extremely and integrate new information BC: Between 2012 and 2014, the high. So, every decisive step taken by technologies. A profitable Camair company officially lost a total of 34 Camair Co is in actual fact as redun- Co, more attractive and with new billion CFA francs and contracted dant as Sisyphus labor. services, a company whose main a debt of a similar amount. The concern is its customers. Theoretical situation got worse since 2015. BC: U.S firm Boeing has recently tools generally used to make com- What is the reason for all these submitted Cameroon’s govern- panies profitable are known and losses, despite Camair Co being, ment a recovery plan for Camair they mainly aim at cutting costs and according to the Aeronautic au- Co that focuses on increasing its boosting revenues. thority, Cameroon’s third largest fleet and serving more destina- air carrier with 11% of the market tions. According to you, is that BC: Concretely, what are the main shares, behind Air France (21%) enough for the company to effec- areas of the company that must be and Brussels Airlines (13%). tively take off ? restructured ? ECT : You are right. Camair Co has a ECT : No ! Boeing’s proposal is not ECT : The first thing is to elaborate huge debt. This year, its deficit could objective at all! This is our analysis of a restructuring plan that focuses stand at FCFA45 billion. As for its po- the situation unless Boeing has a dif- on changing the business model, sition in the national market, I would ferent one. Camair Co’s fleet includes making it similar to IATA’s or OACI’s. like to indicate that the aviation au- five planes which are used at 26% of To be profitable, charges of an thority’s data is aggregated. In 2014, their potential. They therefore spend airline - operational, commercial or Camair Co was in Cameroon’s top 74% of their time on the ground for administrative - must correspond to five airlines because of its monopole various reasons: no spares parts, no a specific turnover. If these ratios are over the local market. Today, if you pilots, breakdowns, etc. not respected, it is useless to think take out its monopolistic advantage, Just adding ten planes to the fleet as about making profit. With the actual I am sure that Camair Co would not Boeing suggests without first reorga- model, Camair Co’s charges in 2014 be in the top 15 airlines operating in nizing activities will just cause thrice represented 190% of its turnover. It Cameroon. more issues and this will not bring in has worsened since then. Truth is that everything depends on more passengers. In 2016, less than Without a radical change, this com- a good governance and optimal man- 20% of Camair Co’s planes were filled. pany is doomed to bankruptcy as it agement. With Camair Co operating Without connectivity, punctuality, already fails financially. Changing the at the international, regional and or security, even if more planes were business model requires the compa- local levels, it should incontestably to be added, and more destinations ny’s restructuring by using scientific be leading Cameroon’s air transport served as well, the truth is that these tools such as the Business Process sector. planes would still remain as empty as Reengineering. We have proposed a Concerning the reasons behind now. If Boeing’s plan is implemented restructuring plan to the authorities the huge losses registered by the as it is, instead of improving Camair which brings charges down by 21.5 firm year after year, there are many. Co’s situation, it would just sink the billion CFA francs each year, and add The first is consubstantial with its airlines deeper. up to 70 billion CFA francs to reve- launch. Indeed, management at nues generated by the firm. the time picked expensive ser- BC: In your opinion, what must Cutting down charges calls for the vice providers such as Lufthansa be done to effectively revive the rationalization of activities, comput- Consulting and Lufthansa Technik. airlines and make it profitable ? erization, halving payroll, reducing Fortunately, in 2013, some con- ECT : Presently, Camair Co generates fuel costs by 25%, internalization of tracts were revised as we noticed between 400 and 500 million monthly ground support and catering, slash- BUSINESS IN CAMEROON N° 44 / October 2016
INTERVIEW 15 “I would add that a Camair Co 2.0 should be created.What I mean is that the new airlines should be smaller in size, modern, and integrate new information technologies.” ing overhead costs by 25%. We also You will agree that this plan is less pany as profitable entity. proposed to boost revenues by 70 ambitious and less expensive than As for me, as I have always said, billion the first year, by reorganizing Boeing’s, which costs 327 billion CFA if we want to save Camair Co, we business activities into 6 Business francs. must reorganize it, clean it, make Units which are profit centers. it presentable and rapidly find a These are Camair Co PAX, specialized BC: When it was created, it was de- strategic partner. For example, Air in passenger transportation; Camair cided that 51% of Camair Co’s capi- France-KLM is a shareholder of Co Cargo for freight management; tal would go to a strategic partner. Kenya Airways and Air Cote d’Ivo- Camair Co Handling for ground Isn’t it time to start exploring this ire and these companies are doing support; Camair Co Academy to train option, especially considering the better than ours. Nowadays, there is people in air transport professions company’s actual situation? not a single airline that grows on its such as pilots, ECT : It is true that this is planned. own. The strategic partner should be This plan costs 30 billion CFA francs Article 5 of Sept. 11, 2006 Act for the in the sector. It will help us save a lot, and it will increase the company’s creation of our airlines states that develop our projects, expand to new fleet from 5 to 9 planes with a staff “51% of Camair Co’s initial capital will markets and join one of the world’s of 500 people. If it is strictly imple- be increased and subscribed to by a three major alliances namely One mented, this plan will bring the firm’s strategic partner”. However, I discov- World, Sky Team and Star Alliance. deficit to 5.5 billion CFA francs in ered that some officials are against It is only this way that will definitely the first year and break-even point the operation saying Camair Co is a overcome connectivity challenge should be reached the following year, symbol of sovereignty and pride for which currently cripples us. and the company should restart the nation. The truth is that behind making profit in the third year. these arguments, others see the com- Interview by Brice R. Mbodiam N° 44 / October 2016 BUSINESS IN CAMEROON
16 PUBLIC MANAGEMENT The 2nd edition of the Cameroonian Economic Days in Morocco will take place from 2 to 5 November 2016 The 2nd edition of the Cameroonian research or ICT. The event is meant to strengthen the Economic Days in Morocco will take These days, which are centred on economic cooperation between the place from 2 to 5 November 2016 B2B meetings between economic op- two countries, including commercial in Casablanca, we learned during a erators from both countries, and an exchanges which reached USD 51 recent meeting held in preparation exhibition-fair, are organised by the million (approximately FCfa 25.5 of this economic event. This edition, National Centre for the Promotion of billion) in 2013, against USD 24.2 mil- we learned, will help put the focus Exchanges (CNPE), with the support lion (approximately FCfa 12 billion) on the expertise of Cameroonian of the Cameroonian government in 2007; an increase of more than companies in sectors such as civil and the Embassy of the Moroccan 100% in 6 years. engineering, industry, scientific Kingdom in Cameroon. The World Bank injects FCfa 73 billion in the Cameroonian health system The Cameroonian government recently signed with the World Bank, two financing agreements worth a total of FCfa 73 billion to improve its health system. This is in practical terms, we officially learned, a loan agreement of FCfa 58 billion, and a donation of FCfa 15 billion. These funds will be used to finance the Project to strengthen the performance of the health system (PRPSS), whose goal according to the Cameroonian authorities, is to substantially improve mother and child health in the country. According to the Operations Director of the World Bank for CEMAC coun- tries, these funds will in real terms help with the implementation of Performance-based Financing (PBF). It is mainly about, as highlighted by the Minister of Health, André Mama Fouda, to reward health organisations which had the highest rates of birth without death, as well as hospitals which distinguished themselves with vaccination rates of 90%. BUSINESS IN CAMEROON N° 44 / October 2016
PUBLIC MANAGEMENT 17 After the departure of French Sofrepost, Campost, public post office adopts new austerity measures The MD of Campost, a government Inspector by profession, found the salaries paid by the French management of Campost to be outrageous. The employees of Cameroon Postal Services (Campost) faced issues concerning their salaries during the past months of July and August. This is at least what revealed the official communiqué issued at the end of a board meeting of this public company held on 30 and 31 August in Yaoundé. Expenses unsustainable This document reveals, indeed, that the Board “instructed the Managing Director to pay the remainder of the July 2016 salaries, as well as Campost. So many practices which, Concurrently with the new salary the August and September salaries the MD insisted to the Board, con- grid and benefits which will cer- based on the 2014 Campost collective tributed to making “staff expenses tainly be inferior to those observed bargaining agreement, which was unsustainable”. An analysis which previously, we learned, the Board furthermore reneged”. the Board approved. of Campost also decided to operate According to our sources, the “a downward revision on the benefits MD of Campost, a government A new salary grid given to the Managing Director and Inspector by profession, immedi- Indeed, though the board author- deputy Managing Director”. An audit ately upon his arrival at the head ised this problematic salary grid to of the human resources of the com- of this company found the salaries be applied until September 2016, pany was also prescribed. Treasury losses So many practices which, the MD As a reminder, before the appoint- ment of Pierre Kaldadak as MD in insisted to the Board, contributed July 2016, Campost had been man- aged by a team of senior officers from to making “staff expenses Sofrepost since 2010, as part of a technical assistance contract signed unsustainable”. An analysis which the between this French company and the Cameroonian government. Board approved. Prior to Sofrepost, the Canadian firm Tecsult International Ltd was in charge of managing Campost paid by the French management this corporate body of Campost between 2007 and 2009, within the of Campost to be outrageous, as revoked said grid and adopted a framework of a similar contract; according to him, they neither new salary grid and other personnel which unfortunately ended in treas- followed the laws and regula- benefits, which will be applied from ury losses of FCfa 2 billion. tions governing public companies October 2016, the above-mentioned in Cameroon, nor the status of communiqué highlighted. N° 44 / October 2016 BUSINESS IN CAMEROON
18 BANK & FINANCE Ministry of Finance accuses Pan-African Investment and Equity Company of illegal activity The Cameroonian Minister of Finance (Minfi), Alamine Ousmane Mey, has published a communiqué denounc- ing the Pan-African Investment and Equity Company, accused of illegally operating in the cities of Douala and Yaoundé. According to this member of gov- ernment, this company which is not “authorised” operates totally illegally, collecting substantial deposits from the public, for investments it promises to remunerate at the unrealistic rate of 10% a month, which makes 120% per annum. Also the Minfi, who is the Monetary Authority in Cameroon, draws “the public’s attention to the risks in making a quick buck with this institution, which has neither a microfinance license nor that of a credit institution, even less that of an investment or equity organisation”. Funds available to finance real estate in Cameroon hardly cover 10% of demand, according to Crédit Foncier Lack of financing is among the environmental constraints and the 69,500 houses and the development major obstacles to development in competence of professionals have of more than 15,700 building plots. the housing sector in Cameroon. also been cited among the obstacles In order to contribute to the loos- According to experts in Crédit to massive production of housing in ening of the squeeze on financing Foncier, the bank for housing in the Cameroon. As a reminder, the deficit for real estate developers, the country, funds available hardly cover in housing in the country is offi- Cameroonian government has 10% of demand which is continuous- cially estimated at 1.3 million units. already decided, in the 2016 Finance ly increasing. In 37 years, the Crédit Foncier of law, to waive VAT (19.25%) on real This observation has been made Cameroon has granted loans for a to- estate loan interest as well as low after a two-day conference on the tal amount of FCfa 261 billion, which cost housing transactions. financing of real estate, during which has enabled the construction of BUSINESS IN CAMEROON N° 44 / October 2016
BANK & FINANCE 19 COBAC officially ends interim administration at Commercial Bank of Cameroon The Cameroonian Minister of despite a decision from the Common As a reminder, the bank created by Finance, Alamine Ousmane Mey, Court of Justice of the CEMAC Cameroonian billionaire, Victor released on 14 September 2016, denouncing this transaction with the Fotso, was placed under interim a communiqué announcing the Cameroonian government. administration in 2009, at the end official end of the interim admin- of a COBAC audit. The regulatory istration regime at Commercial 7 years authority in the CEMAC area bank- Bank of Cameroon (CBC). This was The restoration of the corporate bod- ing sector had found lapses in the as decided (on 9 September) by the ies of CBC, whose new management management of this credit establish- authorities of the Central African has been approved by COBAC, puts ment, particularly the squandering of Banking Commission (COBAC), an end to an interim administration equity blamed on Yves Michel Fotso, the watchdog in this sector in the CEMAC area, Minister Ousmane Mey highlighted. Concurrently, the Board of CBC will now This removal of the interim adminis- be chaired by Alfred Tiki, former interim tration regime opens the way for the new Managing Director of this bank- Administrator of Amity Bank. ing establishment, Léandre Djummo who was appointed on 6 May 2016, to take up office. This appointment was which lasted 7 years. This period son of the majority shareholder. revealed at the end of a CBC board was even marked by an ongoing In April 2014, after two roundtables meeting, which also elected Jean complaint against the first interim to which the historical sharehold- Elisé Gouater as Deputy Managing Administrator, Martin Luther Njanga ers gave the cold shoulder, having Director. Njoh, accused of misappropriation repeatedly denounced an “expropria- Concurrently, the Board of CBC will and of having received salaries and tion attempt”, CBC was recapitalised now be chaired by Alfred Tiki, former benefits deemed exorbitant or un- with FCfa 12 billion, including ap- interim Administrator of Amity Bank. due. The restructuring of this credit proximately FCfa 10 billion injected This other Cameroonian bank facing establishment, started in 28 January by the State of Cameroon, who now difficulties was finally bought by the 2013 for a period of six months, was owns 98% of shares in this former Ivorian group Banque Atlantique, extended six times. private bank. N° 44 / October 2016 BUSINESS IN CAMEROON
20 BANK & FINANCE Isabelle Quintard : “Canadian start-up Squares Union transfers money to Cameroon at single price of 5.99 $” BC : In real terms, what do you offer as benefits to your partners in Cameroon? IQ : We have signed contracts with our partners, so they can open with- drawal points. The benefit is thus a financial benefit, a fee from our activity. In the money transfer section where you operate, there are already giants such as MoneyGram, Western Union, World Remit who make digital trans- fers, even Afrimarket which allows cash to goods transfers from the African diaspora. What is your spe- cial offer compared to these bigwigs in the money transfer market? We differ from our competitors price-wise. Firstly, the transfer cost is 5.99 dollars for all amounts from 0 to “We thus have the intention of covering all of Africa, and in the near future, Europe.” 1,000 dollars. Therefore our price is fixed, whereas our competitors have variable prices, depending on the amount to be transferred. Next, our Interview with one of the man- in Cameroon, we have several platform is simple to use, rapid and agers of this money transfer and withdrawal points. We have several secure. Thus, you can make transfers distance payment company whose microfinance institutions and other 24h/24 and 7days/7 anywhere from core target is Cameroon. partner cooperatives. It includes your computer, tablet or smart- notably FODEC, FIGEC and soon phone. You do not need to move. Business in Cameroon : Could CCA. We are hoping at a later date you briefly describe the start-up to open new withdrawal points in BC : Nowadays, what is the weight Squares Union? Cameroon, in order to cover the of your activities in Cameroon Isabelle Quintard : Squares Union is entire country. We are also about to in the overall portfolio of your a start-up specialising in financial open in Côte d’Ivoire and later hop- start-up. transactions, distance payment of ing to open in Senegal and Togo. We IQ : The weight of our activities in bills (hospital, grocery, pharma- thus have the intention of covering Cameroon in our portfolio is signif- cy, etc.) and telephone recharge. all of Africa, and in the near future, icant. Because, as I told you earlier, We have authorisations from the Europe. at the moment we are only operating financial market to undertake our in Canada and Cameroon. So far, our activities. We have therefore devel- BC : You are based in Canada. activity is in expansion. oped an internet platform usable on What led Squares Union to spread But, we hope to further develop our computer, smartphone and tablet. its activities to Cameroon? exposure in Cameroon, to better re- Our platform is thus simple, rapid IQ : The main reason which led spond to household needs. Likewise and secure. Squares Union to extend its activ- in Canada, we are trying to engage as We are present in Canada and in ities to Cameroon is that the three much as possible with Cameroonian Cameroon, in different towns such co-founders are of Cameroonian ori- associations. as Douala, Yaoundé, Bafoussam, gin, and have thus faced the problem Bamenda, Bagangté, Dschang and of the high cost of money transfer Interview conducted (online) Kribi. To allow withdrawal of funds operations. by Brice R. Mbodiam BUSINESS IN CAMEROON N° 44 / October 2016
BANK & FINANCE 21 Cameroon: money transfers from the diaspora peaked at FCfa 585 billion in 2015 Funds transferred by members of the Cameroonian to their country of origin peaked at USD 1.2 billion in 2015, approximate- ly FCfa 585 billion, the British company WorldRemit announced. The world leader in digital money transfer specified in its commu- niqué that it obtained this statis- tics from the World Bank. Quick calculation, this figure rep- resents roughly 33% of the public investment budget (PIB) of the country for 2016 (FCfa 1,500 billion), over 60% of the funding necessary to implement the three-year emergency programme of the Cameroonian gov- ernment (FCfa 900 billion), as well as close to 120% of the funds sought for the construction of the Natchigal dam (FCfa 400 billion), with a capac- ity of 400 MW, under development in Cameroon. Basic needs Over a 2-year period, these transfers country, through a partnership fers made by the Cameroonian from the Cameroonian diaspora with the Cameroonian subsidiary of diaspora. more than doubled, as they were only the Ivorian banking group Banque of FCfa 218.7 billion in 2013, against Atlantique. Cost of the transactions FCfa 181 billion in 2009, according The dynamism observed on the According to the international NGO to statistics from the balance of pay- money transfer segment from the PlaNet Finance, the volumes of money ments department of the Ministry of Cameroonian diaspora, which transfers made by the African dias- Finance. gathers 40% of the highly skilled pora as a whole could be higher than According to the latter source, until workforce of the country, accord- their current level, provided that the 2013, the CEMAC was the main point ing to authorised sources; justifies cost of the transactions were lowered. of origin for these transfers from the increasing interest from money Therefore, this NGO launched, in the Cameroonian diaspora, with transfers operators for Cameroon. October 2013, the Initiative for the 38% of transfers registered that year, Indeed, alongside new entrants on improvement of the money trans- against 27% from France, 15% from this market such as WorldRemit and fers by migrants to Africa, with the the USA and 20% for the rest of the Afrimarket (cash to goods transfers), support of the Universal Postal Union world. These funds, we learned, are there has been stiff competition be- (UPU), with financing from the for the most used to meet the basic tween heavyweights like MoneyGram European Union. needs of the families who remain in and Western Union for some years This 36-month initiative, we learned, Cameroon. now. is meant to lower the cost of money But aside from them, there is also transfers for the African diaspora, Stiff competition the local operator Express Union, when they are made via the public “These money transfers from abroad leader in the domestic transfer post offices network. The ambition, play a major role in the economy of market, who extended its network at the end of the project, we learned, Cameroon”, highlighted WorldRemit, to Western Africa and the CEMAC is to cuts these costs by 30%, and who has just launched its digi- area, the community from which consequently, multiply by 10 the tal money transfer service in the originates 38% of the money trans- volumes of these transfers. N° 44 / October 2016 BUSINESS IN CAMEROON
22 AGRIBUSINESS Northern Cameroon gets four dairies The Cameroonian government, as part of the Programme for the Improvement of Productivity in Agriculture, particularly the section on supporting the development of the diary sector, is currently completing the construction of four dairies in the northern part of the country, we learned from reliable sources. These units have a cumulated production ca- pacity of 8,000 tons of milk per day. They also enable the production of by-products such as cheese or yogurt. The dairies in Ngaoundéré, Maroua, Meiganga and Garoua, which will enable breeders in northern Cameroon to better thrive socially and economically, officially cost FCfa one billion to the Cameroonian Treasury. As a reminder, milk is among the most imported food products in Cameroon. According to official statistics, these imports cost FCfa 31 billion in 2015. According to the Ministry of Livestock, the country has a production deficit of more than 17,000 tons per year, since the national pro- duction peaks at approximately 125,000 tons only, for a demand estimated at 297,000 tons. At the roots of this situation, experts high- light, is the low yield of the species of cows used by producers, the remoteness of the main production areas, etc. Cameroon imported 1.388 million tons of foodstuffs in 2015 According to the National Port December 2015, was the main food take away hundreds of billions Authority (APN), foodstuffs were the product imported in Cameroon in of FCfa every year, help solve the most imported goods in Cameroon 2015, with cargoes reaching 729,822 production deficits noted in al- in 2015. Indeed, with 1.388 million tons. most every segment of agriculture, tons imported, these products even In the same time, cooking salt posts breeding and industrial activities overtook hydrocarbons (1.294 mil- global imports of 139,572 tons, in Cameroon, a country whose lion tons) and Clinker (1.323 million against 217,140 tons for frozen fish many potentials are however tons). and 301,510 tons for various “other acknowledged. As usual, rice, which was still ex- foodstuffs”. empted from customs duties until All these foodstuffs imports, which BUSINESS IN CAMEROON N° 44 / October 2016
AGRIBUSINESS 23 Cameroon: CICC Cameroon exported getting ready 152,384 tons of to launch Loan banana as at end Guarantee Fund for July 2016, a drop of cocoa farmers, with 5,000 tons compared FCfa 400 million to 2015 already The Inter-professional Cocoa and Coffee Council (CICC) organised on 28 and 29 September 2016 in Yokadouma, large production area in the Eastern region of Cameroon, an awareness workshop for cocoa producers on the im- portance and good recordkeeping of the producer book. This is, we learned during the Yokadouma meetings, a document representing an identity card of the producer, as it contains information on the producer, the coopera- tive to which he is affiliated, the technical management and production volumes, its phytosanitary treatments or the areas covered by the farms. At end July 2016, banana producers exported 152,384 At CICC, it is emphasised that the producer book will tons in total, the Banana Association of Cameroon mainly be, we learned, the key element in the documen- (Assobacam) revealed. This performance is in decrease of tation to be provided to financial organisations, in order approximately 5,000 tons compared to the 157,377 tons to obtain funding guaranteed by the Fund set up for this exported over the same period during 2015. purpose by CICC. “Raising awareness within the producer This drop in performance is primarily attributable to population on the necessity of good recordkeeping with CDC, the public agro-industrial company and second pro- regards to their book is a crucial step in the operationalisa- vider of jobs in the country after the State, whose exports tion of our Guarantee Fund. This document, in addition to are lower by 10,000 tons compared to end July 2015. ascertaining the eligibility of a producer to access funding, Indeed, this State company, who suspended its marketing will first and foremost determine the level of credit to be activity for non-standard banana this year, globally only granted to a particular producer”, explains a senior official exported 61,010 tons out of the first seven months of 2016, in the cocoa and coffee regulatory authority. against 71,789 tons as at end July 2015. As a reminder, in order to reduce the difficulties in access- Banana exports in Cameroon are still dominat- ing funds experienced by cocoa and coffee producers in ed by Plantations du Haut Penja (PHP), subsidiary Cameroon, CICC set up a Guarantee Fund, to share the of Compagnie Fruitière de Marseille. According to risk with the financial institutions who would grant said Assobacam, this company’s exports represented more loans. Provisioned with FCfa 100 million every year, this than 40% of total Cameroonian exports as at end July Fund, whose operationalisation CICC is presently finalis- 2016, with 85,473 tons, against 92, 874 tons during the ing, now totals FCfa 400 million, we officially learned. period under review in 2015, thus a drop of 7,401 tons. N° 44 / October 2016 BUSINESS IN CAMEROON
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