CALL FOR ENTRIES 01 APRIL - BADEN-WÜRTTEMBERG INTERNATIONAL DESIGN AWARD - Design Center Baden ...
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CALL
BADEN-WÜRTTEMBERG
INTERNATIONAL DESIGN AWARD FOR
ENTRIES
01 APRIL
2021FOCUS OPEN 2021
BADEN-WÜRTTEMBERG
INTERNATIONAL DESIGN AWARD
FOCUS OPEN REWARDS FORWARD-LOOKING DESIGN! FOCUS OPEN?
Design creates added value, design is a competitive advantage! NON-COMMERCIAL
Professional design has never been as important and taken for
granted as it is today. The Baden-Württemberg state award Focus
Open provides an annual and transparent roundup of what’s state THE COSTS?
of the art when it comes to design, innovation and sustainability. MODERATE
And in 2021, Focus Open will once again be rewarding new products,
services and concepts for their innovativeness and design quality.
Win a Gold, Silver, Special Mention or Meta award and benefit THE EFFORT INVOLVED?
from the feedback of an independent jury and a publicity boost in MINIMAL
the form of our yearbook, exhibition and online presentation. If a
member of the jury or their company is involved in a product’s de
velopment, that product is totally excluded from the competition. THE JURY?
INDEPENDENT
FROM BEGINNER TO WINNER
Startups, newcomers and founders have the same chances THE BENEFIT?
of winning an award for their exciting projects as established CONSIDERABLE
design agencies and companies do!
WE’D LOVE YOU TO TAKE PART!
UNG LS
YO ONA
SSI E!
OFE COM
PR WELTHE AWARD
The Focus Open awards are presented at three levels – forward- THE BENEFITS FOR AWARD WINNERS
Festive award ceremony and exhibition
looking and outstanding solutions receive the Focus Gold, while the opening that focus public attention on all
Focus Silver is awarded for exceptional quality. Design that sur- the winning products. An exhibition
passes the established level receives the Focus Special Mention. lasting several weeks in Ludwigsburg, a
city with a thriving film and media scene.
With the Focus Meta award, the jury can present a special prize in
honour of exemplary solutions to overarching and topical issues. Publication in a yearbook that is distributed
to the major international markets via a
publishing house renowned for its books on
design.
Certificate and logo for individual mar-
keting purposes, complimentary copy of the
yearbook and trophy for Gold winners.
Online editorial coverage of all
products that receive the Focus Gold and
Focus Meta. Online reference to
solutions that are awarded the Focus Silver
FOCUS OPEN 2021 and Focus Special Mention.
Gold
ELIGIBILITY
Manufacturers and designers of profes-
sionally designed products from all over the
world.
Any product that has not been on the market
for longer than two years.
FOCUS OPEN 2021 Production-ready prototypes, no artistic
works.
Silver
FOCUS OPEN 2021
Special Mention
FOCUS OPEN 2021
MetaTHE JURY
DR.-ING. SYBS BAUER MA(RCA)
designkunst Hamburg
designkunst.com
DANIELA BOHLINGER
BMWGroup Munich
bmwgroup.de
SUSANNE EWERT
zielFORM londonberlin Berlin
zielform-london.berlin
GERRIT TERSTIEGE
Design journalist and copywriter Freiburg
SVEN VON BOETTICHER
ID AID GmbH Stuttgart
idaid.com
TILO WÜSTHOFF
Tilo Wüsthoff Industrial Design Gauting
tilo-wuesthoff.deFOCUS META
The special jury prize is UX
presented to entries that exhibit
outstanding interdisciplinary
Sustainable design
solutions to current social, Social design
technological, economical or Universal design
ecological issues.
Interaction design
Business design
Professional design concepts
Use of materials
Implementation of technology
Information design
Innovation of form
Design strategy
THE
ASSESSMENT
CRITERIA
These are the criteria and Design quality
questions that the jury bases its
assessment on. The emphasis
Functionality
given to the individual aspects Innovativeness
is not identical across all Ergonomics
categories and varies depending
on the sector, market or pro-
Interface design / connectivity
duct type. The list is intended to Usability
help you check/reflect on your Sustainability
entry and formulate arguments
for why it deserves an award.
Aesthetics
Branding
Details of the individual assess- Developmental edge
ment criteria can be found on
the following page.
User journey
Digital intelligenceTHE ERGONOMICS
Is the solution self-explanatory
(when possible)? Is it easy to operate/use?
BRANDING
How is branding achieved?
Is the brand identifiable?
ASSESSMENT Which ergonomic advantages does
it provide?
Does it permit individual adaptability/adju-
At what levels is the corporate design
recognisable?
Is the product/service part of a non-
CRITERIA stability?
Which tactile advantages does it offer?
homogeneous product family?
Is it identifiable as part of a family?
IN DETAIL
Do the ergonomics help overcome users’ …
disabilities?
… DEVELOPMENTAL EDGE
How much of an edge does the product/
INTERFACE DESIGN / CONNECTIVITY service have over the state of the art?
How does the user interface present itself? Is this edge immediately recognisable?
DESIGN QUALITY Have new interface technologies been How long-term is the edge as compared to
Does the design invite engagement – implemented (e.g. gesture/voice control)? competitors?
does it appeal? Are the design quality of the product Is the degree of innovation compatible
Does the form correspond in character to and interface a good fit with one another? with usability?
the intended use, is it appropriate? Is the interface tailored to the specific …
Does the product/service exhibit usage scenarios?
new form-related approaches within Can people with impaired abilities also USER JOURNEY
the category? use the interface? Does the product/service invite engage-
Are the look and feel of the form com … ment – does it trigger curiosity?
patible with the functionality? Does it trigger emotions?
Is the design an inherent part of the pro- USABILITY Has an original, distinctive character
duct development? Is the intended benefit delivered? been created?
… Is the solution self-explanatory or are Does usage result in a positive experience?
manuals required? …
FUNCTIONALITY Is the handling unproblematic and
Is the design functional? intuitive? DIGITAL INTELLIGENCE
Are the functions and features intuitively Does the product/service eliminate Does the product/service contribute
recognisable? previous deficits? to digitalisation?
Does the product/service offer multiple How error-tolerant is the concept? What about the semantic aspect of the
functions and/or added benefits? … digital product/service?
Are the design and construction in keeping Is the solution intended for open or
with the intended purpose? SUSTAINABILITY proprietary platforms?
Has a functional enhancement/update Is the product part of a circular concept? How transparently are the issues of privacy
been factored into the concept? Was it developed to be resource- and data autonomy addressed?
… efficient, economical and make appropriate Is the way the product/service functions
use of materials? comprehensible or is it a black box?
INNOVATIVENESS Are the materials ecologically sound, …
Does the solution meet new needs or are were recyclates used?
there comparable offerings on the market? Are innovative, energy-efficient
Can the product/service set new technologies or processes deployed?
standards? Is the product/service designed
Have any new kinds of materials been for longevity and a second or third life?
used? What about repairability, ease of
Have innovative connection technologies, disassembly and the separability of the
material combinations or production components and/or materials?
processes been implemented? …
Does the product/service present solutions
to current social/societal challenges? AESTHETICS
… Has an original, distinctive character
been created?
Does the design language trigger emotions?
Are specific attributes like calm
or tension, robustness etc. generated?
Are design elements such as colours,
materials, surfaces in keeping with the
product/service?
Is the aesthetic appropriate to the product?
…PHASE 01 1 CAPITAL GOODS, TOOLS
Plant, machinery, equipment …
REGISTRATION DOCUMENTS
A fully completed online regis-
CATEGORIES 2 HEALTHCARE
Medical devices, aids and appliances
for diagnosis, analysis, treatment, care,
tration form for each product.
A combined application can be
REGISTRATION prevention …
3 BATHROOM, WELLNESS
submitted for product families.
Bathroom furnishings, installation systems,
AN EXPLANATION DETAILING
bathroom accessories, saunas, solariums … WHY THE PRODUCT/THE
SUBMISSION DESERVES
4 KITCHEN, HOUSEHOLD, TABLE
Kitchen and household products, household AN AWARD AND ITS SPECIAL
CALL appliances, tableware …
5 INTERIORS
ATTRIBUTES/FEATURES.
FOR ENTRIES Furniture and furnishings for private and
contract interiors …
IF POSSIBLE
Before / after images or film
01.04.2021 6 LIFESTYLE, ACCESSOIRES
Accessories for private and business use,
material (mp4 stick) to
facilitate assessment.
writing utensils, eyewear, bags, jewellery,
watches …
CALL FOR ENTRIES
7 LIGHTING 01 April 2021
Luminaires, lighting technology, lighting
systems, lighting components …
FEES
8 CONSUMER ELECTRONICS, ENTERTAINMENT €170 per product registration.
Computers, communication, cameras,
3D tools, e-readers, game consoles,
Please await invoice before
speakers … making payment.
9 LEISURE, SPORTS, PLAY
Outdoor products, garden items, sports
equipment, play and educational products,
play equipment, products for children …
10 BUILDING TECHNOLOGY
Building management systems, building in-
frastructure, air conditioning, solar
shading, heating …
11 PUBLIC DESIGN, URBAN DESIGN
Exhibition concepts, signage systems,
playground and street furniture …
12 MOBILITY
Special vehicles, trucks, cars, bikes,
public transport, aircraft,
aerial vehicles, accessories, equipment,
mobility concepts …
13 SERVICE DESIGN
Digital products, services …
14 MATERIALS + SURFACES
01
Materials with innovative potential,
textiles, functional materials, surfaces …PHASE 02 One original product, one pre-production
model or one prototype. Maximum dimensions:
a footprint of no more than 5 m² and/or a
DELIVERY
From 26 April to 12 May 2021
PRODUCT weight of no more than 100 kg. Presentation
of larger products by arrangement only or
in the form of photographic documentation.
Monday to Friday
7.30 a.m. to 4.30 p.m.
SUBMISSION, Vehicles to be presented at a pre-arranged
appointment during the judging period. Products submitted by post
DELIVERY A copy of the registration form enclosed
directly with the product.
should also be sent to
the delivery address provided.
One or several digital photographs, to be
provided in two resolutions: 72 dpi and 300 dpi DELIVERY ADDRESS
in JPG format, scaled to A4 size. If possible, Design Award/Jury
please choose pictures that show the product Im Gebäude der GETRAG
in front of a white background. You agree
ACCEPTANCE to release the copyrights to the photographs
for publication in documentation, presenta-
Hermann-Hagenmeyer-Str. 1
D-71636 Ludwigsburg
FROM
tions and other PR activities / on the website.
DETAILS CONTACT
26.04.2021 You agree to provide us with all the products
and documentation for the competition free
of charge from the point of submission until
Michael Kern
Tel.: +49 (0) 172 707 76 60
TO the end of the exhibition (if applicable).
In order to qualify for participation in the
12.05.2021 judging process, you agree to take full re-
sponsibility for delivery. This includes: un-
loading and loading, unpacking and repacking,
assembly and dismantling, including the
necessary equipment (e.g. power cables) if
the product is electrically operated. Please
inform any haulier entrusted with delivery of
the exact services to be provided.
Products that have not been unpacked or
assembled, as well as larger or bulky pro-
ducts, will not be admitted to the judging
process. The Design Center Baden-Württem-
berg only undertakes to handle such pro-
ducts that weigh less than 10 kg and do not
require assembly for presentation to the
jury.
The product is to be delivered from a branch
or agent within Germany. If this is not possi-
ble, you agree to take full responsibility for
any customs formalities that may be required
at your own expense and to declare your
shipment as exhibition goods for temporary
use in the Federal Republic of Germany. The
shipping documents must include the Inco-
term “ddp” (delivered duty paid); a pro forma
invoice stating the value of the goods
should also be included with the shipment.
02PHASE 03 THE JURY SELECTS YOUR PRODUCT FOR AN
AWARD AND INCLUSION IN THE EXHIBITION
YOUR PRODUCT IS NOT SELECTED
FOR AN AWARD
You will be notified of the jury’s decision in
JUDGING, FEES
If your product wins an award, you will be
asked to pay an additional €590 towards the
writing; however, no grounds will be stated.
Products not selected for an award are to be
FEES, costs of the yearbook. You will receive the
invoice together with the jury’s notification
collected from the delivery address within
the stipulated period. Products that are sent
FEEDBACK
of your award. to us by post will be returned to you.
SCOPE OF SERVICES In the case of products that are to be retur-
All award-winning products will be presented ned to an address outside Germany, we
in the exhibition, in the yearbook and on the would ask that you make your own arrange-
website. The contribution to the costs also ments with a provider. Otherwise return of
In May you will receive written includes the following services: a compli- the products is not possible.
mentary copy of the yearbook, print files of
notification of the jury’s decision the logo in German and English, exhibition
and find out whether your space in Ludwigsburg and the design of the
product has been chosen for an exhibition space. No stand fees apply. LEGAL PROVISIONS, LIABILITY, INTELLECTUAL
PROPERTY RIGHTS AND OTHER PROVISIONS
award or not. The jury’s DETAILS Your registration to participate in this com-
decision is final. The product submitted to the jury will remain petition constitutes your agreement to the
in the care of the Design Center Baden- conditions of participation.
Württemberg until the time of the exhibition.
Unfortunately, because we only have limited Participation in the competition is at the
storage possibilities for larger exhibits, entrant’s own risk and expense. No liability
we may have to arrange for the product to is accepted for damage of any kind unless
be returned to you until the exhibition caused deliberately or by gross negligence on
begins in individual cases. the part of the organiser. We strongly re-
commend that entrants obtain transport and
As a rule, products with a footprint of more exhibition insurance for the products sub-
than 5 m² or a weight of more than 100 kg mitted – in particular for breakage, damage,
are only shown in the form of photo boards. fire and theft.
However, we will contact you to discuss
whether it may nevertheless be possible to You accept full liability for the correctness
present the original product. of the information describing the product,
particularly with respect to the names of the
With the submission of your entry to the jury, manufacturers and designers and the mar-
you consented to release the rights to all ket launch. As a participant, you may also
the accompanying pictures and texts for the be liable for the legal and financial conse-
production of the yearbook and the presen- quences that result from incorrect and / or
tation of your product in the exhibition and incomplete information. You affirm that
online (if applicable). Documentation texts, your participation does not infringe any
exhibition boards and any other publications third-party rights, in particular those rights
will be edited solely by the Design Center relating to copyright or usage. The products
Baden-Württemberg or by the authors it com- submitted must not infringe the intellectual
missions. Entrants do not have the right property rights of others. The Design Center
to influence the content of such material. Baden-Württemberg accepts no liability
for such infringements. In this respect you
Following the end of the exhibition, the agree to indemnify us, as the organiser,
entrant will collect the product within the against any third-party claims that may
stipulated period. arise.
Products that are sent to us by post will be By participating, you consent to allow us to
returned to you. In the case of products publish the results of the judging process in
that are to be returned to an address outside various media after the award ceremony.
Germany, we would ask that you make your We may use any information that you provide
own arrangements with a provider. Otherwise in the form of original products, images
03
return of the product/s is not possible. and texts in our exhibitions, publications and
press releases free of charge. Please note
that, as a rule, we are not able to name the
originators of the texts and images.
Products that are not collected within the
stipulated collection periods or cannot be
returned shall become the property of the
Design Center Baden-Württemberg when the
respective period expires.AT A GLANCE FOCUS OPEN 2021 ORGANISER
Design Center
DATES, REGISTRATION DEADLINE
01 April 2021
Baden-Württemberg
Regierungspräsidium Stuttgart
ADDRESSES, DELIVERY OF PRODUCTS
Willi-Bleicher-Strasse 19
D-70174 Stuttgart
CONTACTS 26 April to 12 Mai 2021 design-center.de
JURY INFORMATION ABOUT THE
Mid-May 2021 COMPETITION
Tel.: +49 (0) 711 123-26 84
NOTIFICATION OF RESULTS Hildegard Hild
Late May 2021
DELIVERY ADDRESS
COLLECTION OF REJECTED Design Award / Jury
PRODUCTS Im Gebäude der GETRAG
01 to 18 June 2021 Hermann-Hagenmeyer-Str. 1
not on 03 June (public holiday) D-71636 Ludwigsburg
AWARD CEREMONY AND INFORMATION ABOUT
EXHIBITION OPENING PRODUCT DELIVERY AND
08 October 2021 ORGANISATION
Tel.: +49 (0) 172 707 76 60
DURATION OF EXHIBITION Michael Kern
09 October to
21 November 2021 EXHIBITION
MIK
COLLECTION OF PRODUCTS Museum Information Kunst
FROM EXHIBITION Eberhardstrasse 1
23 to 25 November 2021 D-71634 Ludwigsburg
COSTS Subject to your prior agree-
€170 per product registration. ment, the Design Center
If selected for an award, €590 Baden-Württemberg reserves
per product towards the costs the right to present parts of
of the yearbook. the exhibition in other loca-
tions.
REGISTRATION DEADLINE
01 APRIL 2021
DELIVERY OF
PRODUCTS
26 APRIL TO 12 MAY 2021You can also read
