BY ANGELINI PHARMA ISSUE / TOUCHING THE FUTURE
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N. 4 SUMMER 2021
MAGAZINE
BY ANGELINI PHARMA
ISSUE / TOUCHING THE FUTURE
INDEX
Page 4
Towards digital
health, in record time
Page 7
The Launch Of
Ontozry® In Germany: Page 16
A Team Success Story
The Future Of Drug
Page 8
Development: Our
New 3D Printing Area
PLAY in Spain printing area
the Agile Way
Page 18
Page 10
Team Green Heroes
Many stories, Save The Environment
one commitment: With Bottles And...
to be protagonists of Nappies!
change
#Hopeforagood life Page 12
The passion for research, together with
THE COVER Our Journey Towards
Operational Excellence
the synergy of skills, are key elements
in developing innovative and patient- Operational Excellence
centered formulations, according to our
Year 2025. A doctor performs a routine online
Research and Development Team. Page 13
visit with her patient. Her old stethoscope has
turned into a headset jack attached to the tablet.
Local health systems and private hospitals have
already shared online medical records of patients
Simplify to improve
with her. Thanks to AI, she is always informed Process Operability
and alerted in advance of any anomalies. She can
propose personalised therapies on the basis of
the data collected. No one gives up on treatment Page 13
any more. Everyone feels that their health is now
under control. AHEAD, our training for
Operational Excellence
FACEBOOK Editor in chief Page 14
@AngeliniItalia Daniela Poggio
Business Excellence:
FOCUS ON
LINKEDIN Editorial office
@angelinipharma Claudia Carolina Blass the new Global
TWITTER
Angela Cinicolo
Barbara Nadine De Gol
Management Platform
@AngeliniPharma Luca Di Giandomenico
Felicia Ridola Page 15
INSTAGRAM
@angelinipharma Collaborators
Lara Kessler
AiDEA,
Joana Alvim
Adelaide Ciccarella Alessandra Pennacchiotti our new CRM system
YOUTUBE
Valentina Coccoli Marilena Saviano
Angelini Pharma
Scan and explore Elisa Ficiarà Jack Shirts
Lorenzo Giacometti
Olga Insua
Towards digital health,
in record time
By Pierluigi Antonelli, Angelini Pharma CEO
We have had to race throughout this past year, look at epilepsy, depression and Industrial Operations, R&D) in
schizophrenia; Angelini Pharma each of our 25 countries.
but we did it knowing that we were moving in
Plus, a portal dedicated to our A transformation that is changing
the right direction pharmacists, which is under life within our community,
development; AiDEA, a brand new and which is receiving positive
CRM powered by AI with Microsoft testimony. In Italy, our company
and Trueblue; Angela, our AI was the most awarded at the
powered chatbot, who also won Life Science Excellence Awards
Many things might change three driving principles:
an award at the About Pharma 2021, award promoted by the
throughout the course of a
•
Point
Digital Awards for Best Service for Italian Society of Scientific and
business year, but if that year is Digital Consent Acquisition:
Pharmacists in 2019. Health Communication, and
marked by an unprecedented through a simple online form,
Our digital transformation journey received the Best Help And
of view
pandemic like the one we are still we started to allow our medical
started 18 months ago, and Support Projects award for the
facing, time is shortened, the pace sales representatives the ability
within the last 14 months we have digital communication project
of change accelerates, and the to collect doctor and pharmacist
already achieved very positive #FaLaScuolaGiusta at the About
results are here before anticipated. consent to engage with them
results. Out digital investments Pharma Digital Award 2021,
The catastrophic pandemic remotely or send e-mails;
are a very significant data another important award for
took us by surprise by suddenly
showing us that our traditional • Enabling Remote Channels:
point: the promotional budget
earmarked for digital initiatives
digital innovation, where our
company this year was a finalist
working methods were no longer We activated a remote call
grew from 8% in 2019 to 20% in in eight categories, including Best
suitable for facing the evolution platform to be used for
2021. A transformation supported Social Company and Best Digital
of the workplace. For years, we promotional digital material,
by a true Digital Organization Company. I hope that in the
have always put pressure mainly standardized emails to our clients,
formed by more than 30 future our initiatives will also be
on the relationship between and also optimized peer-to-peer
colleagues dedicated to digital recognized in the other countries
doctors and pharmacists with medical communication across
in all businesses (Commercial, in which we operate.
an engagement mode, mainly virtual platforms;
The road ahead is still long, but
based on frequency and coverage,
which did not provide for use with • Medical Sales Representative
I am truly confident that our
company is on the right path
other channels of interaction. This Training: We have equipped
towards becoming a Pharma
is because our run-in approach our Field Force with new training
Company leader in Europe, with a
worked well. on how to effectively execute a
digital first mentality!
When we introduced our “Go remote visit.
Digital” pillar strategy in 2019 by
sharing a vision and a resource- After one year, we sent more
supported plan, I noted some than 1,000,000 custom emails
skeptical glances among our within the last 12 months alone,
colleagues. As strange as it may compared to zero emails in
see, the pandemic helped us 2019. In some countries, remote
understand that we were behind, interactions have reached 96%.
forcing us to make up for the
Time is
shortened, delay. And thanks to the incredible We have also launched innovative
the pace sense of urgency and enthusiasm channels to create various contact
of change of Angeliners, we have almost points with our doctors and
accelerates, made up for years’ worth of a gap clients:
and the
results are
in a few months. Harmoniamentis.com, our
here before CNS and Mental Health Digital
anticipated. We established a plan based on Hub, which contains a closer
4 ISSUE TOUCHING THE FUTURE 5
NEWS
The Launch Of Ontozry®
In Germany:
A Team Success Story
By Lara Kessler, Digital Medicines Manager
An important new step in our journey to provide
an answer for the treatment of focal onset
seizures in adults with epilepsy.
In early 2020, the Medical Team mindset. different media groups.
began contacting and informing Once the team was formed, the At present, Ontozry® is available
leading German epileptologists, campaign continued with the first from large wholesalers in
while an early access program Ontozry® HCP Meeting and the Germany. Moreover, the
for cenobamate was launched in launch of a DSE (Disease State product launch is supported by
October of the same year. Educational) campaign to raise a continuous media presence
awareness of the unmet need of in leading medical journals
At the same time, in April 2021, the drug-resistant patients with focal to promote and position our
onboarding program for the Sales onset seizures. Another important company as a strong partner in
Force team began. The new team milestone reached before the the field of epilepsy and Ontozry®
attended a full month of scientific actual launch of Ontozry® was as a promising new treatment
training sessions on epilepsy and its inclusion in the Lauer-Taxe option for epilepsy patients with
in particular on cenobamate, (the list of drugs and their prices focal seizures that are difficult to
its commercial positioning, on the German market) and the treat.
understanding market dynamics submission of the dossier to the
and handling questions from German regulatory authority. The launch of Ontozry® was
doctors. a team success that makes
11 June was the day of the our entire company proud to
Since the meeting was organized Ontozry® press conference and provide such an innovative
digitally, the Management Team, launch event in Berlin, where six therapeutic solution to healthcare
with the support of HR colleagues, KOPs shared their experience professionals and patients. This
planned team building sessions in treating patients with drug- was a particular success for
to allow colleagues to get to know resistant epilepsy. The press the team at Angelini Pharma
each other better and develop conference was attended by Germany, who made a real
a shared understanding and twelve journalists from ten difference with the launch of
Ontozry®.
Epilepsy In Germany
It is estimated that there are confirmed that people with drug-resistant epilepsy are at
between 400,000 and 800,0001 higher risk of premature death than the general population3.
people with epilepsy in Germany
and that around 60% of them
suffer from focal seizures2. These
Brandt C. Informationsblatt 006.
1
seizures can have a severe impact
Herausgeber: Dt. Gesellschaft für Epileptologie. 2016.
on people’s lives. A study carried out 2
Schmitz B, et al. Epilepsia. 2010; 51(11):2231 – 2240.
in Germany and published in 2017 3
Strzelzcyk et al. Front Neurol 2017; 8: 712.
6 ISSUE TOUCHING THE FUTURE 7
OUR STORIES
P
PRIORITIZE IMPACT
The organization has a
PLAY in Spain Y L
We must have clear purpose with a
it to deprioritize progressive prioritization
the Agile Way
and challenge (P) shared by all.
the status
quo, focusing YOU LEARN TO IMPACT LEAD IMPACT
A
on impact vs
Di Olga Insua, Country Manager Angelini Pharma Spain Teams continually learn as Talent feels empowered to
activity.
they experiment and contribute in
progress toward defined self-organized and
priorities. multidisciplinary squads.
Align IMPACT
The entire organization
moves forward together,
A radical transformation in the approach to the collaborating and
organisation of work and teams as told in first person by adapting in a synchronized
Olga Insua, Country Manager of Angelini Pharma Spain. way in the same direction.
Shortly after I arrived at Angelini front, based on clearly defined and determined by the squads, bottom up, not You Learn
Pharma, I was in a conference room measurable objectives, we formed top down. Because they are based on impact Implementation of PLAY has been a
and spotted a poster on a whiteboard cross-functional/self-organized teams, vs activity, the squads continually check continuous learning journey. We were able
left over from a past meeting. There Squads, focused on the priorities that progress, make recommendations, and ask to stay connected, flexible in adjusting to the
were objectives, key results…clearly a would achieve the objectives and key for help. For the Leadership Team, our job is rapidly changing needs of the market. In 2021
planning workshop had taken place results (OKRs). By having the right to trust the squads, to support, empower and we evolve our learning with Play.Dna, focusing
here. I asked to see this for all our skilled people focused on the defined challenge them, but the most important is on Being Digital and learning about Phygital.
brands and was astonished to learn that priorities, it forced us to simplify and trust. We need to let people do their jobs. No From the start, PLAY has been key to work
this poster was from a pilot, and that concentrate on that which would have hierarchy. No fear. in an agile way. In uncertain times, through
this kind of planning didn´t exist for the highest impact, deprioritizing Covid-19, and an increasingly VUCA (volatility,
other departments. Wait…what? things with little/no impact. The role Align uncertainty, complexity and ambiguity)
What is PLAY? of the Leadership Team is to provide Each week all squads come together for environment, we were able to be successful,
For starters, it This was my first exposure to PLAY, our guidance and support, to be clear on two hours and provide a status and level dynamic and united as a team. PLAY has
is an acronym: version of Agile Methodology. The pilot the why, so teams are free to focus on of confidence on the ability to achieve been our magic recipe for success: controlling
Prioritize
had been going on for a while with the what and how. the OKRs. This is our drumbeat, keeping the controllable and changing together into
Lead
Align positive feedback. Immediately, we A key component is our core behavior: everyone moving together in a synchronized a better, agile & efficient high-performance
You Learn rolled it out nationally, in February 2020. courage. We must have it to deprioritize way. Vulnerability is key! We have to be organization. One year later we have no doubt:
Little did we know that PLAY would and challenge the status quo, focusing willing to share the blockers early and ask we will keep PLAYing!
be key to our success with the coming on impact vs activity. As leaders, we for help in unblocking, especially when the
pandemic! must have the courage to give our blockers are still small. As leaders, we need
teams the space and freedom to make to encourage this transparency. It makes all
First, as a Leadership Team we defined their own decisions about how to reach the difference in keeping projects on track,
our PLAY to Win Strategy for 2023. We success. ensuring the ability to be flexible when
needed to have a common direction adjustments are needed. This element was
across the entire business. Lead critical to the success of Spain during the
With self-organized teams, leadership pandemic, giving us the communication
Prioritize belongs to everyone. Having identified channel and the agility to make any
Then, by putting patient needs in and prioritized the OKRs, the squads necessary adjustments fast!
the center and our teams at the lead the activities. The priorities are
8 ISSUE TOUCHING THE FUTURE 9
ANGELINI PHARMA US NEWS FROM COUNTRIES
Many stories, One year of Angelini Pharma
one commitment: to be in Germany
protagonists of change By Lara Kessler, Digital Medicines Manager
By Jack Shirts, US Human Resources Head
July is the month of celebration completely new team does not in the prescription market and
for Germany. One year ago, on July happen often. We had and still consistently implementing our
From Anthony’s passion for cars to Teresa’s “mission”: the stories of 1, 2020 Angelini Pharma opened have enormous support from our growth strategy.”, says André
the US Angeliners, a heritage for our entire group. a branch in Munich. Germany colleagues at our headquarters Kindling. With the acquisition
started with 50 employees and in Rome and are therefore able of Arvelle, the team grew by 30
the Consumer Health brands to rely on existing structures, but new colleagues and will meet for
ThermaCare, Tantum Verde, determine many things ourselves.” the very first time all together in
BoxaGrippal, Heumann and person, to celebrate the 1-year-
What do racecars have in and pride when they discuss their teams continue to integrate, Acutil – and this in the middle of Within this first year, many anniversary with a big event and
common with manufacturing work. despite the more than 1200 km the COVID-19 pandemic. André milestones have been achieved. an Italian evening.
medical devices? More than you The Davises aren’t alone in their distance between them. Kindling, Country Manager From meeting both quantitative
would think, according to Anthony commitment and loyalty to the Although smaller, the Rockville Germany: and qualitative targets to
Davis. Although he’s only worked brand they’ve helped to build; team is no less committed to launching Ontozry as first country
for two years in the ThermaCare many colleagues, both veterans successfully growing the business. “The start was exciting and with in the Angelini Pharma world.
production facility at Albany, and new hires alike, display these Every person and every position a lot of positive energy. Starting “For us as a company, it means
Georgia, USA, Davis has many behaviors. Another long-term makes a difference. such a journey together with a now also establishing ourselves
years of experience as an amateur colleague is Teresa Carmon, One example is Janiece Herrera,
racecar driver. It didn’t take long Production Support Specialist, Customer Service Specialist, who
Compreender a Depressão:
for him to see the similarities. who started with P&G 31 years ago. started with the company in 2008.
Having been raised as the oldest
“Most people think racing is She moved from North Carolina of 10 kids in a blended family,
a disease awareness
just about speed,” Davis said. to Albany when the ThermaCare she knows how to multi-task
“But the key is to know your business was brought here in 1999. and motivate as a protagonist of
car, your machine, and to keep “I love the interaction with people positive change.
campaign by Angelini Pharma
it performing with consistency in the plant,” said Teresa. “Working “Even with the negatives that
over time and through various well together is the real secret come,” Herrera said, “there’s
conditions. Speed counts, but to success. Teamwork is a must always something positive. “Life
consistency is key.”
Davis’s racing partner is his father,
for us to make progress”. Teresa
has made it a personal mission to
bring positivity to her colleagues.
is a path of stepping stones. Each
step prepares you for the next.
You have to take responsibility for
Portugal
Wheeler Davis, a fellow Angeliner Her motto is “B4Real,” which is a change and progress.”
who has worked with ThermaCare simplified version of Shakespeare’s By Joana Alvim, Corporate Communication Specialist
products for more than 30 years. quote, “To thine own self be true… Whether on the racetrack
The senior Davis notified his son and thou canst not then be false or the manufacturing plant,
of an open position a couple years to any man.” Carmon is genuine serving customers or motivating Angelini Pharma Portugal is be helped. contribution of 11 experts who
ago, knowing he wanted to make in her concern for her colleagues, colleagues, US Angeliners carrying out a disease awareness Contents are intended for will address various topics in this
a career change. They work in who are like family to her. embrace the challenge to be campaign, entitled Understanding the general public, mainly for area like, relationship between
different departments and don’t protagonists in our change Depression, in partnership patients with depression, at risk depression and other illnesses,
have much direct interaction. Since the acquisition of journey. with the Portuguese Society of of depression and/or who deal the importance of knowing the
But both men use words like ThermaCare (March 2020), the Psychiatry and Mental Health and closely with these patients. causes, symptoms and treatment
gratitude, commitment, family, Albany and Rockville, Maryland promoted at the media level by The campaign started, May of depression, understanding
the a leading local Media Group. 14th, with a debate on the TSF the suffering of anxiety and
This campaign addresses Mental radio (local leader news radio) depression.
Health and Mental Illness focusing with two specialists of the area. The campaign will be promoted
on the area of Depressive On the same day, on the Diário on the digital channels and social
Disorder. de Noticias website, debuted networks of Diário de Notícias
Its aim is to destigmatize, a campaign channel with the newspaper, on TSF radio, as well as
demystify and pedagogically publication of three articles on the website of the Portuguese
clarify about this pathology, developed by experts. Society of Psychiatry and Mental
Life is a path of identify possible warning signs, By the end of the year, ten Health.
stepping stones. and instruct on how to help and articles will be published with the
Each step prepares
you for the next.
10 ISSUE TOUCHING THE FUTURE 11
FOCUS ON OPERATIONAL EXCELLENCE
Our Journey FOCUS Simplify
Towards Operational ON
Operational
Improving Process Operability
Excellence Excellence
Every Day
By Valentina Coccoli, Global BEX Executive Director By Luca Di Giandomenico, Global Internal Communication Specialist
Engagement, innovation and a clearly defined goal: Support the transition towards processes. It adopts a horizontal For example? Last year’s focus
to strive for operational excellence in order to act as a becoming an agile organization approach that fully involves the group with each country’s
partner for our stakeholders and promote process optimization departments requiring support. marketing teams revealed that
and continuous improvement. ‘Our approach necessarily involves the budget and forecasting
These are the main goals of identifying needs,’ explains procedures were in need of review.
Simplify, the stream within Adelaide Ciccarella, Global
Change, innovation and digitalization not only by those who seek to bring Angelini Pharma’s Business Processes Optimization Manager Thanks to feedback from over
are some of the most frequently used about change, but also by those who Excellence department to foster and head of Simplify, ‘so we twenty stakeholders interviewed
words in the last year and a half, ever are affected by the change, namely process innovation and strive for organize periodic focus groups during the assessment stage,
since the pandemic’s effects on the customers, consumers, partners and operational excellence. and short surveys to identify the Simplify team identified the
economy have forced organizations employees. In recent months, our requirements. Once we have strategic inputs required to define
to transform themselves, not only to company has launched many projects Simplify can be described as a the complete picture, we the new process in time to start
improve, but, at a more fundamental aimed at improving processes: in department within a department proceed with the selection and planning the 2022 budget.
level, to survive this new normal. these projects, in these processes, we to support other divisions in implementation of a project that
Angelini Pharma, in this regard, have always decided to focus first and planning and redesigning internal aims to solve needs.’
can claim to be a company that has foremost on the full participation of the
managed to stay ahead of the game actors involved, both external actors
by planning accordingly. It is no and, above all, internal actors. If the road
coincidence that one of the strategic to excellence is a challenging journey,
pillars of our company, long before the all travelers must be enthusiastic and
AHEAD, When Training
pandemic, is Embrace Operational fully involved.
Excellence - a strategic pillar that is
in fact a policy statement on how As mentioned earlier, over the past
to develop projects and improve
processes.
year the word ‘transformation’ has
become synonymous with digital Coincides With Operational
Excellence
transformation. If achieving operational
Embrace Operational Excellence. excellence is a journey, then you have
Excellence is a concept that is to equip yourself with the best tools to
inherently associated with the absolute, make it happen. Digital transformation,
with perfection. Indeed, considering especially in the pharmaceutical
that one of the cornerstones of industry, has, for obvious reasons, By Alessandra Pennacchiotti, Global CFR Training & Development Manager
Operational Excellence is continuous been much more far-reaching - it has
improvement, excellence appears to be involved shifting many stakeholder
a goal that drifts further away whenever relationships to a digital environment.
it is approached. Once a target has A denser, more holistic change, in
been achieved, the focus shifts to how which we have sought to participate
Training, transformation and find useful tools for their own existing courses. Moreover, there
it can be improved. And that is precisely and will continue to do so in the future.
innovation: for a company like development. In particular, the is an ongoing collaboration with
our goal - being excellent at achieving
Angelini Pharma, these are key platform includes a tool for self- the HR department to expand
and striving for excellence. Because the journey towards
assets for strategic success. and hetero-assessment of skills, the AHEAD Academy’s training
operational excellence is never-ending.
With the goal of combining a tool for defining a Personal program to benefit CFRs.
It is a journey which, for obvious
these assets, our company has Development Plan, and the
reasons, involves innovation and
developed and launched AHEAD, AHEAD Academy, a library with By the end of 2021, the AHEAD
change. Innovation means change and
the program for developing the all the training resources freely program will also be extended
change often requires consideration,
technical and scientific skills accessible to users. to Angelini Pharma CFRs in
of Angelini Pharma’s Customer the Medical and Marketing
Facing Roles (CFRs). The AHEAD program is constantly Department.
evolving: new training solutions,
AHEAD is structured as a tailored to each Field Force
platform on which each user can role, are being rapidly added to
12 ISSUE TOUCHING THE FUTURE 13
FOCUS ON OPERATIONAL EXCELLENCE
Our way to supporting and Between Artificial In-
boosting Business Excellence: telligence and Digital
the new Global Management Transformation.
Platform AiDEA, our new CRM
system.
By Claudia Ceniccola, Global Sales Force Effectiveness Senior Manager
By Barbara De Gol, Global Patient Advocacy Specialist
OneClick, the innovative dashboard to centralize into a single structure multiple
data sources, useful for commercial purposes. Our digital vision becomes true in the implementation
of an innovative AI-Driven CRM system: AiDEA.
OneClick entails two main portal integrating different Sales performance and Plans of
challenges for our company. data sources - such as Finance Action.
On one hand, the introduction and profitability, Market Sales, OneClick is also the result of
A new AI-Driven CRM system, a as it makes it possible to develop will be accompanied by the
of an important analytical Sales Force (CRM) and Digital & a strong team collaboration
new paradigm in our daily work. tailored Customer Journeys standardization of governance
evolution in all countries; on the Coaching - which provides access between our Business Excellence
A tool that outlines a clear path and to obtain a 360° view of the processes at a corporate level, thus
other, the implementation of a to analytical processes, reports, central team, the local country
towards digitalization by fostering customer. promoting an important change
major change in management and dashboards available to a BEX and TrueBlue, a leading
a Smart Customer Engagement, The AiDEA suite will be management model that will
processes. variety of business roles, from Italian provider of specialized
in order to develop and improve implemented in more than 24 involve all countries.
With such innovative dashboard Management to Sales Reps. digital workforce solutions.
commercial and operational subsidiaries worldwide, offering
and the insights that it generates,
capabilities of our people, leading actionable insights and omni- In conclusion, AiDEA represents
our company is aligning to Focusing on the territory The early onboarding of
us to grow internationally. channel optimization algorithms a crucial project for our
the business processes in the performance management, Champions and the co-creation
designed to maximize the use of community, for sure challenging
pharmaceutical scenario, and OneClick embraces an analytical workshops have been the key
The tool is powered by resources. from many points of view, but
we are now better equipped process founded on the “5 why steps to share expectations and
Microsoft and featured by a fully characterized by the desire to
to success in an increasingly analysis” where - thanks to specific agreements on processes and
conversational interaction The potentialities inherent in pursue important objectives
competitive market. business questions - users are able KPIs.
driven by AI and permits to Artificial Intelligence will add of growth and innovation, in
OneClick consists of an analytical to discover actionable insights on
easily collect and organize value to our company’s path a historical moment of digital
information from multiple of innovation and will boost a transition for companies in the
sources. This innovative thrust revolution in the way of working pharmaceutical market all over
allows our company to push its within the Company, at all levels the world.
Digital Transformation attitude, and departments. This change
App App
14 ISSUE TOUCHING THE FUTURE 15
DIGITAL CHRONICLES
The Future Of Drug
chances of successful treatment plans
and consequently treatment safety and
patient compliance.
Development: Our New 3D
Harnessing the benefits of the
flexibility offered by 3D printers, our
preformulation team aims to study
Printing Area printing area
different classes of oral delivery systems
with a single machine - namely
monolithic systems with customizable
designs, formulations with scheduled
active release according to need, and
oral systems with unique formulation
New technologies are also making it possible to radically characteristics.
innovate in the pharmaceutical industry, opening the way to
Personalizing the type of formulation,
the real prospect of personalized medicine. as well as scaling dosage based on
individual body mass and better
3D printer management by caregivers, would
By Marilena Saviano, Preformulation Laboratory Junior Scientist,
(Ultimaker S5 Pro enable us to offer safer and more
Bundle) compliant treatments.
and Elisa Ficiarà, Preformulation Laboratory Scientist
In this new scenario, pharmaceutical
companies could therefore play a
crucial role in the development of
medicines that combine personalized
treatment, an industrial scale and
In the last year, the network There are countless applications hospital pharmacies, as well as product safety in accordance with
created thanks to the for 3D printing in the of revolutionary products with regulatory bodies’ requirements.
MarcheBioBank Project (co- pharmaceutical industry, from unique characteristics in the
financed by the European rapid prototyping of formulations industrial field.
Regional Development Fund, POR to its potential in phase I clinical In recent years, the prospect of
FESR MARCHE 2014-2020) has led trials and finally to finished personalized treatments has been
to the creation of a collaborative products that can be printed driving the community towards a
research platform, involving both directly onto packaging material. widespread desire for personalized
the business and research worlds, In this context, our aim is to healthcare. It is therefore essential
to investigate new therapeutic pioneer the future paradigm shift to reorganize health services and
approaches to personalized in the design, production and use production schedules to meet
medicine. of next-generation drugs through patients’ expectations regarding
innovative manufacturing targeted medicine and a holistic
The project has enabled technologies. view of medical care.
Angelini Pharma to focus its Our research projects will
research efforts on 3D printing, a certainly contribute to increasing Thanks to personalized healthcare
manufacturing technology based awareness of the possibilities linked to 3D printing techniques,
on an additive process, i.e. the offered by 3D printing and the selection of the appropriate
sequential layering of material recognition of this new formulation will be more
from a digital model. technology as highly functional targeted and the production
and promising in the field of of personalized drugs will be
Studying this new technology and pharmaceutical sciences and accelerated and tailored to the
applying it in the pharmaceutical healthcare. specific needs of subcategories of
industry allows us to move 3D printing is revolutionizing the patients.
towards the development and prototyping and manufacturing
testing of new effective and system in a number of sectors 3D printing applied to drug “It’s far more
practical solutions that meet the and will undoubtedly supplement development could therefore important to
needs of a large pool of people traditional methods or play an improve the therapeutic efficacy know what
with specific needs, such as alternative role in the production of new molecules or known
pediatric patients. of personalized drugs in active ingredients, increasing the
person the
disease has
than what
disease the
person has.”
Hippocrates
c. 460 - c. 370 B.C.
16 ISSUE TOUCHING THE FUTURE 17
NEWS
Team Green
of ‘source reduction’ of materials
used in all types of packaging
(in compliance with regulatory
Heroes Save The
requirements to ensure patient/
consumer safety) and this year
we are completing the project to
Environment With
remove PVC from Amuchina Gel
products and replace it with PET.
This will lead to the reduction of
Bottles And... around 5 tonnes of PVC from the
market by 2022!
Nappies! A real cultural change could be
achieved by considering not
only packaging, but also all the
other ‘materials’ involved in
By Lorenzo Giacometti, Packaging Engineering Specialist studying the potential use of sales (promotional materials,
packaging generated by re-using displays, packaging, etc.). Tertiary
post-consumer plastics for two packaging, since it has no direct
categories of home-care products contact with the product (and its
sold under the Amuchina brand: formula), could lead to excellent
In recent years, there has been a global increase the Flooring range (3 products in sustainability opportunities
in demand for sustainably manufactured the range) and the Laundry Liquid directly at the point of sale.
Tertiary products. Companies that have demonstrated a range (consisting of 2 products). We are analyzing the market,
packaging, since
it has no direct
commitment to sustainability have enjoyed four Compatibility studies with the identifying the brand with
contact with the times the sales growth of competitors that have relevant formulations are ongoing, which to launch this project and
product (and its failed to do so. but we expect to produce bottles involving two strategic partners:
formula), could made from 100% recycled plastic Unicam -
lead to excellent
resin before the end of 2022.
sustainability
opportunities This is quite an achievement University of Camerino and Fater
directly at the when we consider that, in the case (a company in our Group). It
point of sale. of primary packaging, it is not may seem very ambitious, but
always possible to use sustainable we would like to use alternative
Our offices have always been packaging solutions because, resources, such as those produced
characterized by a great deal in order to guarantee patient/ by the FaterSmart project, which
of empathy and perhaps this is consumer safety, quality and recovers cellulose and plastic
why the first cross-functional performance levels must be met resin from used nappies. Giving
Angeliners team to dream of a that are often not achievable with these materials a second life will
sustainable future was established packs produced from regenerated promote the noble concept of
here. Because ‘sustainable’ is a materials. a circular economy within our
forming the first partnerships with
Green
development model that meets holding company.
external bodies such as university
the needs of the present, without For ‘sustainable design’ to be There is still a long way to go,
research labs, suppliers and
compromising the ability of future usable we must first define several but now is the time to set out a
partners.
generations to meet their own factors for each type of product. concrete vision for our future.
needs. These include the highest level
We focused on cost-effectiveness
from the outset because often
Set up in December 2020 the most sustainable solutions
as a collaboration between are also the most expensive in
the technical Packaging terms of industrial processes. We are completing
Engineering department and In recent years, there has been the project to
the Procurement department, in a global increase in demand remove PVC from
its various forms (Purchasing of for sustainably manufactured Amuchina Gel
Packaging Materials, Purchasing products. A few years ago, surveys
of Finished Products, Purchasing
products and
revealed that around 70% of replace it with PET.
of Promotional Materials), the consumers were willing to pay
Green Team considered what This will lead to
extra money for sustainable
was lacking and how to design the reduction of
products, compared to 50% two
new ideas together in order to years earlier. This also explains
around 5 tonnes
find sustainable and eco-friendly why companies that have of PVC from the
solutions for application in daily demonstrated a commitment market by 2022!
work. to sustainability have enjoyed
After just 5 months, the team four times the sales growth of
expanded and we involved competitors that have failed to do
the Global Marketing, Trade so.
Marketing, and R&D teams, We took the first steps by
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