Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
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Inside The Vision 01 The Proposals 08 Chair’s Welcome 02 Key Statistics 15 Executive Summary 03 Management 16 The Challenge 04 Renewal Budget 17 The Investment 06 Understanding The Ballot 06 The Proposals 18
The Vision To deliver a thriving, safe, clean and vibrant city centre that residents and visitors want to come back to time and again. 01
Chair’s Welcome “A ‘YES’ vote It’s hard to believe that it’s been nearly five years since the Brighton City Centre Business Improvement District (BID) was renewed. This term has been a huge means a joint success and all of us involved are very proud of its achievements. investment in the In July 2016 all of the current services provided by the BID will cease to exist… city for the next unless businesses vote to see the excellent work continue. five years; an Over the past 12 months, we have been hard at work to gauge opinion within the investment which 500 strong membership on what projects you would like to see after July 2016. We will continue to have now collated the information we have received from distributing over 1000 consultation documents, along with the feedback from over 3000 1:1 visits and deliver the great telephone calls. This proposal outlined here shows how your continued investment range of services in Brighton City Centre will deliver the projects that you have asked to see. (and more) that This March, your vote to renew the BID will mean a vote to maintain Brighton you have come city centre as the regional shopping destination. It will also enable you to vote for increased fairness within the business community, thus ending the somewhat to expect from iniquitous nature of the current levy system. We are proposing a flat rate of 1.25% the BID” of your rateable value – that means that all the businesses in the BID will now pay an equal proportion of their Business Rates. In fact, 51% of the current BID levy payers (most of which are small, independent traders) will see their annual contribution drop. But most importantly, a ‘YES’ vote means a joint investment in the city for the next five years; an investment which will continue to deliver the great range of services (and more) that you have come to expect from the BID. A ‘No’ vote will simply mean an end to all the current services; no on-street security function, no hanging baskets, banners or bunting throughout the summer months and no Christmas lights come December 2016 and the years to follow. We want Brighton city centre to continue to be a fantastic place to work, live and visit. So I strongly urge you to carefully consider the Business Plan and vote in favour. Thank you for your support. Claudia Fisher Chair, Brilliant Brighton 02
Executive Summary There are over 200 BIDs across the UK, businesses to decide collectively if they “Over the past five cumulatively investing £146,769,600* wish to continue the BID. This will be in projects decided upon by the done via a democratic vote in March. years, the BID has business community itself. We are asking you to vote ‘YES’ to provided over £1.8m ensure a bright future by renewing the In July 2006, the first Business BID for a further five year term from 1 of services to the Improvement District in Brighton city July 2016 to 30th June 2021. city centre that are centre was established. Over the last above and beyond decade, local businesses have invested The aims are simple: nearly £3m worth of additional services the service levels to improve the trading environment and To enhance the safety of Brighton currently provided attract more shoppers and visitors to city centre with a uniformed on- the area. street Ambassador service. by Brighton & Hove City Council and In the last three To deliver an annual display of Sussex Police.” Christmas lights throughout the years alone, annual city centre BID area. visitor numbers To dress the city in the summer have risen by months to extend the ‘festival 3 million to hit an feel’ to September. estimated 11 million To continue to help businesses visitors per year.** make significant savings on their overheads by using the buying Over the past five years, the BID has power of over 500 members to provided over £1.8m of services to the reduce costs. city centre that are above and beyond the service levels currently provided To promote Brighton city by Brighton & Hove City Council and centre as a brilliant place to Sussex Police. The BID annually delivers shop and visit. the city centre Christmas lighting displays, on-street security for 364 days To give businesses in the BID a year along with projects to dress area a voice to lobby the local the city centre in the summer months, authority, police and central marketing, social media and numerous government, where appropriate, discounts on business services. and play a full part in deciding how the city centre is managed. The BID Board of Directors would like This could include supporting to build on the successes of the past projects on wayfinding (to five years to make sure that Brighton maximise footfall to the BID area continues to thrive, attract more from visitors to the numerous customers and maintain its position as significant city wide developments the regional shopping centre. which will come on-line over the next five years) along with In June 2016 Brighton’s current BID pushing for and supporting Park *Nationwide BID Survey 2015: British BIDs expires and all services will cease to and Ride or other projects to **Visit Brighton: Economic Impact Assessment exist unless it is renewed. It is up to increase visitors to the city. 03
The Challenge The businesses in the city centre have an opportunity through a BID to increase their market share. Although Brighton gets 13 million shoppers and 11 million tourists annually, it is important that we continue to encourage those people to visit and spend in the BID area. The BID seeks to secure the independent sector as well as the major retail offer in the area, solidifying the complete offer for visitors to the city centre. Brighton retailers face immediate challenges: We compete with major shopping Brighton is increasingly seen Prior to the BID being centres such as Chichester, Blue as difficult to access with established, some businesses Water and Southampton. New expensive parking. in the city centre had been developments elsewhere threaten generous in contributing towards Brighton’s retail sector: for Business closures in the city improvements but not all did. example Croydon’s new £1bn centre have been relatively static Unless businesses collectively shopping destination development over recent years, however, address the problems ahead, the by Westfield and Hammerson, due Brighton still needs to act now to city’s retail and leisure sector will for completion in 2020, will provide attract more new customers. suffer from under-investment. regional shoppers with four major department stores under one roof The past few years have seen Brighton currently sits within the all within an hour’s travel from a significant investment in top Retail rankings at number 22 (and potentially taking significant Christmas lights through the (up from 28 in 2010). We need trade from) Brighton’s retailers. current BID. Without a BID to continue to drive forward from Also, Eastbourne is about to renewal, the streets would be this enviable position and build enjoy a multi-million pound town dark in the city centre during on it to secure our future as a top centre redevelopment and is in the the all important Christmas shopping destination in the UK. process of establishing its own BID. trading period. While we face these challenges, we must make the most of our opportunities to: Increase sales by attracting more Provide high-quality Christmas Work with the council and shoppers into the area through lighting to attract customers the police to improve existing targeted marketing. during the high-spend period. statutory services such as street cleaning and provide Provide BID-wide floral displays Enhance the shopping and visitor better support for the wider during the summer months, experience by improving security street community. along with banners and bunting and reducing criminal activity and to give the city centre a festival anti-social behaviour, both day feel which lasts much longer than and night. the festival month of May. The BID ensures that Brighton businesses will benefit from substantial additional funding of over £1.9m (including voluntary contributions) over the next five years to deliver these benefits. 04
The Investment “By supporting the An annual levy for a period of 5 years, equivalent to 1.25% of non-domestic rateable value, will be charged on all qualifying hereditaments* listed in the Non- BID, we are jointly Domestic Rating list (supplied to the BID company from the City Council) that are in investing in our the proposed BID area (see map on page 16 and ‘Understanding the Proposals’ on page 18). Registered charities and those businesses that have a rateable value of local area so that £5,000 or less will benefit from a discount of 95% on the above rate. everyone can enjoy The BID levy will be supplemented by a voluntary contribution from Churchill a safe, clean and Square Shopping Centre. The BID will also seek other voluntary contributions, vibrant city for sponsorship support from other businesses, revenue raising projects and will explore opportunities for EU funding. years to come.” Every penny of the levy collected will be used to deliver the projects in this Business Matt Bristow Plan. This is in contrast to Uniform Business Rates (UBR) where Brighton & Hove Home Sense businesses have no say on how the money is actually spent. *A rateable unit of property The Ballot All qualifying non-domestic rate paying businesses within the proposed BID area will be eligible to vote on this proposal including those eligible for a discount. Brighton BID Ltd is the proposer. Ballot papers will be posted no later than the 3rd March, with the final ballot date being 5pm on 31st March 2016. Given a majority vote both by number and rateable value of those voting, the BID will commence on the 1st July 2016, for a five year period. A majority ‘NO’ vote will STOP all existing BID activities from 30th June 2016, which will mean: A lost opportunity to invest The loss of access to over 10,000 over £1.9m in the BID area potential customers via the Brilliant over the next five years. Brighton online media channels. NO more on-street BID NO shopping basket of deals Ambassador Security Patrols. to support your business such as NCP discounts or money off NO additional night-time procurement. security service from 6pm until midnight, seven days a week. NO more FREE access to many of the services from the Business NO more BID Christmas lights. Crime Reduction Partnership. NO more banners, bunting or NO realistic prospect of a BID hanging baskets in the city being re-established in the during the summer months. foreseeable future. 06
The Proposals: City Centre Ambassadors Over the last five years, the BID has provided a professional uniformed security presence during the day. The project has: Provided support between 10am Provided a dedicated phone line Since the BID came and 6pm Monday to Saturday for quick response. and 11am to 5pm on Sundays. in to being in 2011, Delivered a deal with the BID members have Returned over £100,000 of Public Fundraising Regulatory stolen goods to BID businesses Association (PFRA) to better consistently rated since 2011. manage on-street charity the Ambassador fundraisers in the BID area. Been central in providing services as good or intelligence which has directly Provided free access to the city’s excellent, with 94% lead to over 570 arrests. award winning Business Crime Reduction Partnership’s (BCRP) responding to the Assisted in moving on antisocial online database of criminals 2015 survey saying behaviour (begging, drunk and working in the area. disorderly, nuisance buskers and the Ambassadors rough sleepers). are a success. 08
The Brilliant Brighton Ambassadors are on the street for seven days a week, 364 days a year. Their role is not just about security, although they have worked hard to deliver a service that BID members can trust. On top of that, they are also a helpful and friendly presence for the public and visitors alike. From giving directions to tourists, students and shoppers, to providing anti-crime advice to BID members, the Ambassadors have been just a phone call away with help and support over the past five years. Business Plan Proposal: A renewed security service with the addition of night-time support for the late night economy. The security aspect to the BID will be split into two sections: A ‘daytime’ security presence with two teams of two officers patrolling the BID area from 10am – 6pm Monday to Saturday, and from 11am – 5pm on Sunday, 364 days a year. A ‘night-time’ element consisting of a Mobile Support Unit from the end of the daytime shift until midnight, 7 days a week with two members of staff. This additional service will be able to: a. Provide support for anti-social behaviour in the BID area well in to the evening b. Give daytime businesses added support if they are called to their businesses in the evening due to burglar alarms etc c. Add to the feeling of safety within the BID area which will have a knock-on positive effect for individuals visiting during the day Working with the Business Crime Reduction Partnership, details of illegal activities will be logged and held on a sophisticated incident database. These will be used to inform tactical decisions by Sussex Police and formulate evidence for Criminal Behaviour Orders (CBOs) which have replaced Anti-Social Behaviour Orders (ASBOs), along with the targeting of offenders. It is intended that this service will compliment any existing licensing conditions regarding the use of mobile support units or the provision of security staff. £53,175.00 £37,745.17 Total Stock £30,877.56 Recovery £11,503.42 5,163 5,309 3,693 Total Sightings 408 248 232 205 Total Arrests 77 2012 2013 2014 2015 09
The Proposals: City Centre Festive Lighting Displays Over the last five years, the BID has provided festive lighting displays from mid-November through to early January. The project has: Provided the largest annual Delivered an annual switch-on Without the BID, the festive lighting display on the display which has become an South coast to cement Brighton important event in the annual city’s annual festive city centre as a ‘must-see’ city calendar attracting over 500 lighting displays Christmas attraction in its people each year. own right. would not exist. Changed all bulbs to LED and In the 2015 annual Created a beautiful display to added in digital timers for the welcome and entice visitors and entire scheme, thus delivering BID survey, 96% of shoppers to the BID area during a greener Christmas for the BID respondents felt the most important trading period and reducing costs. of the year. that the lights are a Delivered annual sponsorship of successful aspect of Worked with BID members to the Christmas lights switch-on deliver appropriate displays for event of over £10,000. the BIDs work. their own areas. Business Plan Proposal: To deliver a brand new annual display of festive lights within the BID area as outlined above. N.B The BID cannot guarantee uninterrupted illumination of the lights but any outages will be addressed in the shortest practicable time. 10
The Proposals: Dressing The City During The Summer Months Over the last five years, the BID has provided a project to make the city centre more appealing to visitors from May through to September. The project has: Annually installed and maintained Pioneered a project involving In the 2015 annual 1800m of bunting throughout the the city’s 70 schools by inviting BID area. children to design banners to survey, 91% of welcome Brighton’s 11m BID members who Installed over 1000 hanging annual visitors. baskets on BID premises. responded felt Delivered annual sponsorship that the project Displayed banners from May buy-in from Juice 107.2 and through to September along others of over £28,000. was successful. Western Road, North Street, Market St and Bond St. This project helps to create a festival feel throughout the city centre which lasts much longer than the Brighton Festival season of May. By creating a visually appealing backdrop, visitors are welcomed to amble through BID streets adorned with brightly coloured bunting and flowers, thus helping to increase footfall and giving visitors a sense that Brighton is a colourful, fun and vibrant place to be. Business Plan Proposal: To continue to deliver an annual display of banners, bunting and hanging baskets throughout the BID area. 11
The Proposals: Free Access to the Services of the Business Crime Reduction Partnership (BCRP) Every BID levy payer will be offered free membership of the BCRP*. This will entitle you to access a range of services that help to combat retail crime and anti-social behaviour including a password protected intranet holding Sussex Police intelligence and photos of named prolific offenders operating in the city centre. What does the BCRP do? Administers the radio security Provides free training for Provides access to Sussex Police network with over 600 radio business in loss prevention. photos and intelligence on known handsets across the city. offenders on a secure intranet.** Operates an exclusion scheme Collates incident reports from banning persistent offenders Manages the night-time Economy. members on the activity of from 473 premises in the city and known offenders, in consultation offers evidence for conviction in with Sussex Police. the courts. The value of this project will be capped at £52,000 and is cost neutral to the BID. Business Plan Proposal: This BID Business Plan proposes to continue to deliver this project as outlined above. *Rental of a radio handset will not be funded by the BID. **Access to intelligence is subject to signing a data integrity agreement. 12
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The Switch FM city surveys and d on with Juice free checks keep you update Thursday 14th of East Street off the parking and is performing ised area nt to set Cheaper car offer from NCP in how the city pedestrian entertainme is on place in the advertising BID members ices host of family Card Serv and a whole . Brighton for seaso n with a bang e the song Christmas will provid teamed up with CCS re Workshop Youth Brass Chuggers The BID has s to offer you low on’s very own Theat by the Hangleton fast Bright joined got the Break the Card Service and will be to a deal with rates on card handling and dance event we’ve going. The show will We’ve come tory ing over the m. Public Fundra ising Regula e on Band. Presid keep the partyto the lights at 6:30p to better manag Juice FM to Association or Crew from the countown would like fundraisers Support 5:30pm with way. If you with street charity in the BID area Business kick off at prize givea ‘Chuggers’ be a grand in touch There will also please get on in with other the event, le. Every Representati We are linked city to help a prize for to donate soon as possib Manager as get a shout-out on the the agencies in BID for the BID to consultations, rt, up a forum signpost you Gavin Stewa prize will We have set s groups to training donates a and other busines Council Leader to events and business that and the Costs to the event radio prior Recruitment regularly meet a huge e local policy help influenc prizes were take up recruit? Then Last year the t the magic again Planning to show too. The Argus during the g to repea off e offer of 60% this exclusiv we are hopin a deal to offer BID advertising costs with success and sprites FM Breakfast Crew of Christmas com We have struck the rate card with nandhovejobs. in 2013. h The Juice off brighto any of host to a wealt the date Businesses 50% aper ed, so put outcome of accessing be playing the kids amus the Argus Newsp sibility for the We’ll also our best yet. ainers to keep make Christmas 2013 accept respon and entert n does not contact: and help to newsletter tter. Brilliant Brighto in this newsle in your diary Disclaimer: promotions advertised read in this il the offers or hing you’ve 42 or e-ma h about anyt on 01273 7354 To get in touc Stewart, BID Manager ghtonbid.com Gavin @bri gavin.stewart The Proposals: Additional BID Benefits Since 2011, the BID has put in place a number of projects to help support the BID levy payers. There is now a ‘shopping basket’ of deals and offers to help save BID businesses in excess of £1000 per month. It has been a central theme of the BID - to try to mitigate the levy as much as possible. Additional benefits include*: Cheaper car parking with NCP – Access to BCR Associates giving A deal brokered with the at £5 per day, the reduced rate BID members a free business Public Fundraising Regulatory saves BID members over £20. health check. This has saved Association (PFRA) to better That means that a member has some BID levy payers in excess of manage on-street charity to park only a handful of times £1000 on their utility bills alone. fundraisers in the BID area. a year to entirely recoup their BID levy. With over 2000 NCP A number of marketing offers to Bi-annual city centre health tickets in circulation, the BID has save £££s negotiated by the BID, check surveys to help BID helped thousands of levy payers which include: 40% off at Juice members understand how the and their staff to access the city FM, 20% off at Visit Brighton, area is performing. centre more easily and cheaply. 30% off at Best of Brighton & Hove, 40% off card handling, Quarterly newsletters, hand Free insurance audits from the 25% off with Maxx Media, £100 delivered to BID businesses, BID insurance company. off bus ticket media packages informing members of all the and 22% off waste provider latest BID news. The Brilliant Brighton website, services with Brighton Paper which is a free resource with a Round amongst others. Frequent e-alerts, updating BID growing following of over 7000 businesses on local consultations, Twitter followers and 4000 Additional street cleansing demonstrations, special offers, monthly unique visitors. in the BID area from City Clean. free training and more. Business Plan Proposal: This BID Business Plan proposes to continue to deliver the above where possible and continue to build on the breadth of deals on offer. *Please note, these benefits are liable to change or be removed at short notice 13
Over Some Key 1,000 hanging baskets Statistics and window boxes installed Over 43,264 570 arrests carried out hours of City by Sussex Police Centre Ambassador thanks directly to street time BID intelligence Year on year drop in Largest vacancy rates in BID area christmas lighting to5.1% display installed on (National average 12%) the south coast
Access to over Negotiated over 10,000 customers via £1,000 worth of savings per online channels month for BID members An additional £200,000 Over invested in BID area through voluntary contributions and 1,800m of bunting sponsorship installed annually Over £100,000 Over 10,500 sightings of known worth of property returned to BID offenders operating in businesses the BID area
Management The BID will continue to employ a dedicated manager, along with additional staff on a part-time basis to carry out book-keeping and accounts, pay the bills, manage the payroll, administer the company and liaise with the council and police. The streets included in the BID area and categories of business: Bond Street Planning Use Class A1 Shops (includes sale of goods, travel agency, sale of Gardner Street sandwiches, hairdressers, funeral directors, hire shops Kensington Gardens for personal goods, dry cleaners and internet cafés) Planning Use Class A2 Church Street (Number 4) Financial and professional services where services are Bond Street Cottages (Number 1) principally to visiting members of the public (includes banks, building societies, solicitors, accountants, North Road (Numbers 23-25, 26-27, 28, 79-80, 81 and 82) estate agents and betting shops) Princes Place Planning Use Class A Restaurants and Cafés (for sale of food for North Street consumption on the premises) Air Street (Number 1) Planning Use Class A4 Drinking Establishments (pubs, wine bars etc) North Street Quadrant Planning Use Class A5 Meeting House Lane Hot Food Takeaways (for sale of hot food for consumption off the premises) Market Street Sui Generis Use Brighton Place Hereditaments in a class of their own e.g. Casinos East Street Western Road (From the Clock Tower to the junction with Montpelier) Preston Street 16
The BID Budget for Renewal Year 1 Year 2 Year 3 Year 4 Year 5 Total Percentage £ £ £ £ £ £ Revenue Levy Income* £343,364.00 £343,364.00 £343,364.00 £343,364.00 £343,364.00 £1,716,820.00 Sponsorship** £25,000.00 £26,250.00 £27,500.00 £28,750.00 £30,000.00 £137,500.00 Brought Forward £40,000.00 £44,054.00 £47,098.00 £49,132.00 £50,156.00 £50,170.00 Total Expenditure £408,364.00 £413,668.00 £417,962.00 £421,246.00 £423,520.00 £1,904,490.00 Lights £95,000.00 £96,000.00 £97,000.00 £98,000.00 £99,000.00 £485,000.00 25.47% Security £160,000.00 £160,000.00 £160,000.00 £160,000.00 £160,000.00 £800,000.00 42.01% Dressing the Town £25,000.00 £26,000.00 £27,000.00 £28,000.00 £29,000.00 £135,000.00 7.09% Core Staffing costs*** £50,000.00 £50,000.00 £50,000.00 £50,000.00 £50,000.00 £250,000.00 13.13% Office Accomodation £16,000.00 £16,000.00 £16,000.00 £16,000.00 £16,000.00 £80,000.00 4.20% Communications £2,000.00 £2,000.00 £2,000.00 £2,000.00 £2,000.00 £10,000.00 0.53% Insurance £2,200.00 £2,250.00 £2,300.00 £2,350.00 £2,400.00 £11,500.00 0.60% Web £2,000.00 £2,000.00 £2,000.00 £2,000.00 £2,000.00 £10,000.00 0.53% Professional Fees/Account- £1,500.00 £1,500.00 £1,500.00 £1,500.00 £1,500.00 £7,500.00 0.39% ancy Levy Collection £10,400.00 £10,600.00 £10,800.00 £11,000.00 £11,200.00 £54,000.00 2.84% Bank Charges £210.00 £220.00 £230.00 £240.00 £250.00 £1,150.00 0.06% Total £364,310.00 £366,570.00 £368,830.00 £371,090.00 £373,350.00 £1,844,150.00 96.83% Balance/Contingency**** £44,054.00 £47,098.00 £49,132.00 £50,156.00 £50,170.00 £60,340.00 3.17% *this figure includes 5% reduction for bad debt **this figure is based on achieving a 100% success rate during the previous BID term *** this is the cost of F/T Manager plus support **** this is the reserve for contingency and bad debt. If such reserves prove to be unnecessary the funds will be allocated back in to individual projects • The BID Board has the authority to alter the apportionment of the figures by 20% and also to determine the allocation of any additional voluntary contributions that the BID may raise. • To supplement any additional staff costs, the total budgets for the projects within the BID Proposal will be subject to a 10% management fee. Office costs include: “Business Improvement Administrative support / facilities Districts are the sustainable Office accommodation model for City Centre Book keeping / payroll Management throughout Line Management and HR the UK. With a BID, the local Photocopying and printing costs business community, us, gets Postage and stationery to take ownership of how our IT provision and maintenance trading environment is run.” Telephones Travel and subsistence James Willoughby Hair Mechanics, North Street Administration of the BID Company 17
Understanding the Proposals What you need to know: The BID forwarded to those ratepayers eligible The BID levy will be reduced by 95% to vote no later than the 3rd March where the ratepayer is a registered A BID is a flexible funding mechanism 2016 and must be returned by 5pm on charity or the hereditament has a to improve and manage a clearly 31st March 2016. rateable value of less than £5,000. defined commercial area. It is based on the principle of an additional levy on all The BID Levy The BID levy will also not be affected by defined ratepayers following a majority the Government’s Small Business Rate vote. Once the vote is successful, the The BID levy will be equivalent to Relief Scheme which came into effect on levy becomes mandatory on all defined 1.25% of the non-domestic rateable 1st April 2005. The BID levy is payable on ratepayers and is a statutory debt. value charged on all qualifying the whole rating assessment irrespective hereditaments. The BID levy for any if part or all of it is empty. In the case of The BID ballot new occupiers, hereditament splits properties that have been vacated by a or mergers in the BID area, will be tenant and remain empty, the BID levy The person(s), registered company, or calculated based on the Local Non- will be collected at 100% from either the organisation that is responsible for Domestic Rating List (as at date owner or leaseholder (if an occupational the payment of non-domestic rates of brought into list). Any ‘Taken out of lease exists). There will be no VAT applied a rating hereditament within the BID Rating’ cases will be deleted from to the BID levy. area at the date of the Notice of Ballot, the effective date as advised by the or their appointed proxy, is entitled to Valuation Office Agency to the City Collecting the Levy vote in a secret ballot. The rules for Council’s Non-Domestic Rates section. administering a BID ballot can be found In addition, there will be no reduction, The BID levy will be collected by Brighton in the Business Improvement Districts exemption, relief (save for registered & Hove City Council annually on 1st July. (England) Regulations 2004. charities and those with a rateable The Council will reimburse Brighton BID value of less than £5,000). Company with the BID levy in its entirety Each person or organisation entitled to on a regular basis as the levy is collected vote in the BID ballot shall have one The BID levy will apply to all persons throughout the year. The average BID levy vote in respect of one or more of each or organisations liable to pay non- collection rate over the last four years was hereditament in the geographical area domestic rates in relation to any over 99%. of the BID on which non-domestic rates are payable. property located wholly or partly within the ‘BID Area’, the whole or any part of Commencement Each individual hereditament has only which property falls into the following and Duration one vote regardless of its size. planning use categories, A1, A2, A3, A4, The ballot will have to meet two tests: A5 and sui generis uses (see map on A postal ballot of business ratepayers page 16 for definitions). in the BID area based on a list of non- 1. A simple majority (above 50%) of domestic ratepayers will take place those voting must vote in favour; Exemptions and Reductions between 3rd March and 31st March 2016. The result of the ballot will be 2. Those voting in favour must represent The following types of businesses announced as soon as practicably a majority of the aggregate rateable within the BID area will be exempt possible on or after the 1st April 2016. value of the hereditaments voting. from paying the BID levy: commercial If the BID proposal is approved it will car parking spaces that are rated operate for 5 years, from July 2016 until The ballot will be administered by the separately; licensed on-street traders, June 2021. At or before the end of this independent Electoral Reform Services kiosks and promotions; telephone period, the Board may seek renewal of (ERS) and the ballot papers will be masts, and telephone boxes. the BID mandate. 18
Alteration of BID Key Performance Arrangements Indicators (KPIs) there are six ‘Key Performance All budget headings and project costs The BID will monitor and report Indicators’, which will be monitored can be altered within the constraints of on the outputs and outcomes of to verify that we are heading in the the revenue received through the levy, BID funded activities through the right direction and spending your and the BID Board will be empowered to measurement of key performance money on the things you value most. move funds between budget headings indicators. To help us to regularly Results will be communicated to BID providing that the BIDs aims are adhered evaluate whether we are meeting levy payers in regular newsletters to. The BID area and the BID levy the BIDs four vision objectives of and regular e-updates. percentage cannot be altered without thriving, safe, clean and vibrant, an Alteration Ballot. Rating our Performance Frequency of Indicator Measure Source Collation Retail Vacancy % of total in BID area Survey Biannual Crime Amount of stock recovered by BID Ambassadors Report Monthly Crime Total number of arrests made with Sussex Police Report Monthly Crime Total sightings of known offenders in BID area Report Monthly BID Levy Payer Satisfaction % reporting satisfaction with individual projects Survey Annual Visitor Numbers Collation of reports from various partners in the city Report Quarterly Governance for freeloading, where everyone Exit Strategy benefits but only some pay. During the The BID will continue to be an history of the current BID the average Should the BID Renewal Ballot in independent, not-for-profit company collection rate was 99%. Write-off March 2016 fail to gain a majority limited by guarantee and administered action has only been authorised by of support from businesses, the BID by an elected Board. The BID board is the BID Board after extensive and Board will wind up the activities of made up of Brighton BID levy payers or thorough recovery action has been Brighton BID Ltd when the current their representatives and others who exhausted. Nevertheless, Brighton BID term ends on 30th June 2016. volunteer their time freely. To find BID will make a provision for non- Under such circumstances, from July out how to become a director collection of the levy and a prudent 1st 2016 all projects and initiatives please contact the BID Manager reserve will be established in each funded by the BID levy will cease. on info@brightonbid.com or financial year. In the event of non- call 01273 735442. payment of the BID levy by any business, after appropriate reminders, Recovery Action summons will be issued and court action may be taken, for which extra One of the greatest benefits of the costs will become payable by the levy BID is that it removes the opportunity payer concerned. 19
VOTE ‘YES’ for The Renewal Plan 2016 - 2021
Published by: Brighton BID Ltd, First Floor, 8-11 Pavilion Buildings, Brighton BN1 1EE Contact details: Gavin Stewart (01273) 735442 info@brightonbid.com www.brilliantbrighton.com
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