Brand Protection Software Category - SUMMER 2021 Customer Success Report - FeaturedCustomers
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SUMMER 2021
Customer Success Report
Brand Protection
Software Category
Brand Protection Software
Category
Brand protection software helps you to manage online information
about your business’ services and products. It enables you to analyze
online pricing and product details to ensure data is accurate and in
compliance with corporate standards. The platform is utilized by
enterprises that partner with resellers, where it is usually harder to
control brand and product information on partner sites. Product
managers can leverage this solution to track resellers, pinpoint
violations, and implement brand policies and rules.
Brand protection software is generally a standalone program and it
can integrate with e-commerce or pricing products. It is also vital to
integrate it with a PIM (product information management) solution to
offer pricing and product details.
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 2
Award Levels
Customer Success Report
Ranking Methodology
The FeaturedCustomers Customer Success ranking is based on
data from our customer reference platform, market presence,
MARKET LEADER
web presence, & social presence as well as additional data
Vendor on FeaturedCustomers.com with
aggregated from online sources and media properties. Our
substantial customer base & market
ranking engine applies an algorithm to all data collected to
share. Leaders have the highest ratio of
calculate the final Customer Success Report rankings.
customer success content, content
quality score, and social media presence
The overall Customer Success ranking is a weighted average
relative to company size.
based on 3 parts:
CONTENT SCORE
●
Total # of vendor generated customer references (case studies,
success stories, testimonials, and customer videos)
●
Customer reference rating score
TOP PERFORMER
●
Year-over-year change in amount of customer references on
Vendor on FeaturedCustomers.com with
FeaturedCustomers platform
significant market presence and
●
Total # of profile views on FeaturedCustomers platform resources and enough customer
●
Total # of customer reference views on FeaturedCustomers reference content to validate their vision.
Top Performer's products are highly rated
platform
by its customers but have not achieved
MARKET PRESENCE SCORE the customer base and scale of a Market
●
Leader.
Social media followers including LinkedIn, Twitter, & Facebook
●
Vendor momentum based on web traffic and search trends
●
Organic SEO key term rankings
●
Company presence including # of press mentions
COMPANY SCORE
RISING STAR
●
Total # of employees (based on social media and public
Vendor on FeaturedCustomers.com that
resources)
does not have the market presence of
●
Year-over-year change in # of employees over past 12 months Market Leaders or Top Performers, but
●
Glassdoor ranking understands where the market is going
and has disruptive technology. Rising
●
Venture capital raised
Stars have been around long enough to
establish momentum and a minimum
amount of customer reference content
along with a growing social presence.
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 3
2021 Customer Success Awards
Check out this list of the highest rated Brand Protection Software based on
the FeaturedCustomers Customer Success Report.
* Companies listed in alphabetical order
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 4
2021
SUMMER 2021
Brand Protection
Software Category
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 543
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Total Customer References
Featured Testimonials
ABOUT DIGIMARC All of our customers print and mail millions of documents daily using various barcodes on a
regular basis. Digimarc Barcode, due to its impressive robustness and imperceptibility, will
replace the use of many standard barcodes and, more importantly, will open exciting new
markets for our clients.
Digimarc (NASDAQ: DMRC), based TOM CROOKS
in Beaverton, Oregon, is the PRESIDENT, JET LETTER CORPORATION
inventor of the Digimarc Discover®
platform featuring the
imperceptible Digimarc Barcode
With Digimarc Barcodes, Link Technology can deliver similar real-time,
for automatically identifying and
dynamic content available digitally directly from printed products while
interacting with virtually any
media. The platform enables
maintaining complete graphic freedom.
industrial scanners, smartphones, MOE KHOSRAVY
VICE PRESIDENT OF SOFTWARE & CONNECTIVITY PLATFORMS, HP
tablets and other computer
interfaces to reliably, efficiently
and economically identify
traditional barcoded items, along Using the high-performance detection capabilities of the Digimarc SDK helps our retail
with many other media objects. customers get a complete and timely inventory of products on the shelf, allowing them
Digimarc Barcodes are to validate shelf compliance more efficiently and increase sales.
imperceptible to people and do all ADOLFO GARCÍA
that visible barcodes do, but CHIEF EXECUTIVE OFFICER, AGO CONSULTORES
perform better. They can be
applied to virtually all forms of
media. These remarkable
Digital piracy is not going to go away, but the Digimarc Guardian service
capabilities have allowed Digimarc
brokered by the IPG is giving independent publishers like us a strong solution
and its business partners to supply
a wide range of patented
that can help us to minimize the problem.
consumer engagement, media LISA VON FIRCKS
MANAGEMENT POCKETBOOKS, INDEPENDENT PUBLISHERS
management and security
solutions across multiple
consumer and government
industry sectors. Digimarc owns an
extensive intellectual property
portfolio, with patents in …
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 639
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Featured Testimonials
ABOUT INCOPRO Partnering with Incopro has been a great achievement in our online fight against counterfeits. We have been working
together since August 2018 and the results have been very gratifying. Brother needed a specialized and dedicated team to
fight online counterfeits in Europe and partnering with Incopro gave us that capability.
WARREN FOX
ASSISTANT MANAGER, EUROPEAN SUPPLIES & ONLINE CHANNEL STRATEGY, BROTHER
INTERNATIONAL EUROPE LTD
Incopro is an online IP and brand
protection software provider that
arms brand owners with Working with Incopro has been a very positive experience for Mondelēz. We
actionable intelligence to combat
felt from the start they would be true business partners and throughout the
online and offline intellectual
process were able to help us manage and deliver against our business needs.
property and copyright
infringements. They bring together MARK HODGIN
CHIEF COUNSEL, GLOBAL TRADEMARKS, MONDELEZ
experts in IP law, technical design
and criminal investigation to
champion a comprehensive and
intelligent approach to IP One of the reasons that we selected Incopro was due to Talisman’s
infringement. Their brand
advanced Network Analysis tool and the capabilities this provides.
protection software, Talisman, is
CLAIRE HENDEY
your frontline tool to defend your
SYSTEMS MANAGER, UNILEVER
brand. It finds, prioritises and
eliminates online brand and IP
infringement. Using Talisman, you
can prevent: lost sales, brand Incopro has set the bar very high on customer service, especially onboarding. Their
dilution, loss of exclusivity and onboarding experience was smooth and timely. The process ensured my staff was
damage to your business assimilated. Working with Incopro is best described as 'forging a partnership.
reputation. LEGAL COUNSEL
ALEX AND ANI
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 775
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Featured Testimonials
ABOUT RED POINTS
Red Points has enabled our company to successfully scale our business online
without having to worry about counterfeit or fraud products competing with
our listings.
PAUL GOODMAN
FOUNDER AND CFO, PURA VIDA
Red Points protects your brand
and content in the digital
environment. They are able to do
this through their proprietary Their response time in dealing with counterfeits and taking down these sites
technology which employs and imposter products is quite extraordinary. We just think it’s the best
machine learning algorithms to
possible solution.
scan the internet and identify all
ALEX MCBRIDE
violations and infringements. Red
CO-FOUNDER, THE 5TH
Points then employ their technical
and legal expertise to ensure that
all infringing data is removed or
deindexed. Finally they provide full We’d recommend Red Points to any brand that wants to protect their
visibility and actionable intelligence customers and reputation online.
to their clients through their real
CHRIS BAKER
time reporting tool. Red Points are GENERAL MANAGER EUROPE, KEEPCUP
the preferred brand protection
partner for some of the leading
global brands and content owners
in the sporting, entertainment, Red Points have saved us significant time and money, with a solution
fashion, editorial and software much more effective than our own efforts.
industries.
JOE SPALLONE
CS & INTELLECTUAL PROPERTY RIGHTS MANAGER, MVMT WATCHES INC
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 82021
SUMMER 2021
Brand Protection
Software Category
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 950
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Total Customer References
Featured Testimonials
ABOUT BLUE BITE
We live by an elevated model of collaboration that embraces the collective.
Many times that means taking the passenger seat and acting as an enabler of
our partners’ creative vision coming to life.
JOSE CABACO
Blue Bite was born to change the SENIOR DIRECTOR OF CREATIVE CONCEPTS AND STORYTELLING, ADIDAS
way people interact with the world
by connecting digital information
to physical things. Their patented
[Audiences] are selecting on-demand content, controlling interactive
platform empowers creators to
build dynamic digital experiences experiences, instantly sharing and distributing content.
and channel them through physical LÉVY GORVY
items using technologies like NFC,
QR and geofencing. Because
physical things are made smarter,
users can access valuable content
We wanted to bridge the gap between brand and consumer and deliver the
with just a tap or scan of a phone.
best personalized prescription directly to them in the palm of their hands.
BRIAN FRIEDMAN
ASSISTANT MARKETING MANAGER, REDKEN
We need a real commitment from brands to put sustainability over short term
profit. We need increased transparency to speak a common language
customers understand so we can invite them to make changes together.
DESIGNER
PABLO ERROZ
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 1015
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Featured Testimonials
ABOUT BRANDVERITY We had no idea the extent of the problem of bad actor affiliates in our program. By using
BrandVerity’s Paid Search Monitoring tool and working with their analyst team, we discovered
persistent threats and super sophisticated violators who would have otherwise been impossible
for us to uncover.
ED HSU
AFFILIATE MARKETING MANAGER, IHERB
BrandVerity develops monitoring
tools that make the Internet a
more trustworthy place for brands.
We did a lot of research on several brand monitoring services before deciding to partner with BrandVerity. We truly believed
The basics of digital marketing they had the best product offering and we haven’t been disappointed. For us it’s all about protecting our brand equity
aren’t that complicated. within the search space and the BrandVerity tool enables us to closely monitor brand bidding and efficiently take action on
trademark infringements at scale. It’s refreshing to have more control and ownership of our brands.
Consumers want to interact with
GEMMA RICHARDS
brands they can trust. Brands want
GLOBAL HEAD OF PAID SEARCH, GETTY IMAGES
to earn consumers’ trust. But when
a brand is distributed across
various marketing channels,
BrandVerity helps us to detect affiliates brand bidding on our branded keywords. It gives
websites, and pages, that trust can
insights on affiliates as well as what the competition is doing around a certain set of keywords.
be tough to establish.
BrandVerity’s friendly Customer Success team is super helpful in removing offending advertisers.
PIERRE KICIAK
HEAD OF AFFILIATION, JVWEB
BrandVerity’s Paid Search Monitoring saves us countless hours by allowing
one person in our local office to know exactly what is going on with our brand
in every market across the globe.
BENJY BERGER
GLOBAL ECOMMERCE MANAGER, ARC'TERYX
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 1122
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Featured Testimonials
ABOUT OPSEC SECURITY Armed with the knowledge of the seller provided by OpSec, we were able to facilitate a test
purchase of the counterfeit goods by our law firm, Arent Fox LLP. OpSec then helped us target
all of the brand infringements relating to the Rockstud design it had identified on social media,
websites, and auction sites, including Instagram, Facebook, Taobao, and eBay.
VALENTINO
OpSec Security is the global leader
in protecting, authenticating, and
enhancing their customers' brands, OpSec Security's SecureETag system is one of the best anti-fraud, highway safety and
services and revenues. OpSec revenue evasion fighting solutions deployed by the Nevada DMV. The high-security
delivers a comprehensive suite of seal, coupled with the real-time database that allows law enforcement to query
end-to-end solutions, including registration status of ownership, has been a resounding success.
advanced physical security
NEVADA DEPARTMENT OF MOTOR VEHICLES
technologies, supply chain track
and trace services, and
online/e-commerce monitoring
and analysis.
Since enlisting the help of OpSec, JML has seen a huge improvement in the amount of online counterfeit
activity. They have helped us in ways that would never have been possible using the manual resources in
house. Having a dedicated account manager really adds to the personal touch and the fact that they are
from a brand protection background means that they really understand our needs as a business.
STACIE MCKENDRICK
PRODUCT TRIALS MANAGER, JML
OpSec consulted with GME to understand our work processes, and put a program in place that would secure the integrity
of our supply chain in the auto aftermarket business. We have received positive feedback from the field in the relative ease
of identifying ‘Genuine GM Parts’. We have achieved significant benefits from greater visibility into our supplier network. The
program has also been successful in preventing the infiltration of counterfeits into our replacement parts supply chain.
CHARLES MANN
BRAND PROTECTION MANAGER, GM
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 127
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Featured Testimonials
ABOUT SMART PROTECTION El Deseo's mission is to preserve the work of Pedro Almodóvar and that it reaches the viewer as
it was created. That is why piracy has been one of our major concerns. For years we have
protected our releases and catalog with Smart Media Protection because they have understood
the need to control the unauthorized distribution of our works.
DIEGO PAJUELO ALMODOVAR
FINANCIAL DIRECTOR, EL DESEO
Smart Protection fights against
digital piracy and protects brand
from counterfeits on the internet.
From my point of view the platform is very effective. We fought against pages
They identify and eliminate illegal
that copied our look & feel to fool users. We closed one and five showed up.
copies and improper usages of
brands through their technological
With the help of Smart Brand Protection we eliminate everything in 24 hours.
platform. They offer an integral BEGOÑA LANZ
HEAD OF MARKETPLACE, PIKOLINOS
service that protects companies'
assets, improves the online
reputation of the brand and
reduces the loss in sales. We noticed an increase in sales as soon as we started to take the issue of
online counterfeits more seriously. We had been dealing with this issue
internally for a number of years before finally getting in touch with Smart
Brand Protection.
BENJAMIN DUPRAT
MARKETING MANAGER, RESQME
The innovative methods that Smart Publishing Protection has to fight piracy are exceptional,
they have managed to reduce and control our contents as much as possible that circulate on
the social networks illegally. Something that would be impossible for us to control
independently.
LUCAS FERNANDEZ FEIJOO
MANAGING DIRECTOR, VR EDITORAS
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 1316
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Featured Testimonials
ABOUT ZEROFOX
ZeroFOX gives us critical visibility into channels that were previously blind spots for us.
The intelligence gained from the ZeroFOX Platform helps us prevent the loss of revenue
to bad actors online and ultimately protect our customers from scams.
SCOTT SMITH
ZeroFOX, the innovator of social DIRECTOR OF INFORMATION TECHNOLOGY, ROYAL FARMS
media & digital security, protects
modern organizations from
dynamic security, brand and
physical risks across social, mobile,
We were finding thousands of fake accounts on social media, which is very
web and collaboration platforms. difficult to do by hand. ZeroFOX has been a great tool in helping us identify
Using targeted data collection and and take down these accounts before they’re even noticed online.
artificial intelligence-based LUCA COLOMBO
analysis, ZeroFOX protects modern DIGITAL STRATEGIST, AC MILAN
organizations from targeted
phishing attacks, credential
compromise, data exfiltration,
ZeroFOX is a platform that many well-known people, including professional
brand hijacking, executive and
athletes, have come to trust. It helps protect account hygiene and helps enable
location threats and more.
Recognized as a Leader in Digital
the value of one’s online brand to be maximized.
Risk Monitoring by Forrester, the STEPHEN FRANK
DIRECTOR, TECHNOLOGY & SECURITY, NATIONAL HOCKEY LEAGUE PLAYERS' ASSOCIATION
patented ZeroFOX SaaS platform
processes and protects millions of
posts, messages and accounts
daily across the social and digital We were really impressed by the platform and everything that it could do. We had no idea that things like this happened so
frequently. ZeroFOX would have stopped [a malicious actor] from reaching out to me in the first place, so of course we wish
landscape, spanning LinkedIn, we had this in place before the attack! Considering that we spend a lot of time online with our brand, we feel great knowing
Facebook, Slack, Twitter, HipChat, that if there is something else out there we can use this system to stop anything from happening again in the future.
Instagram, Reddit, Pastebin, LINDSEY PAOLUCCI
Tumblr, YouTube, VK, mobile app DIGITAL MARKETING MANAGER, TRUE CITRUS
stores, the deep & dark web,
domains and more.
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 142021
SUMMER 2021
Brand Protection
Software Category
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 1512
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Featured Testimonials
ABOUT BRANDSHIELD BrandShield over exceeded our expectations and managed to take off ~100% of the knockoffs in 3 months’ time. As
expected, new knockoffs keep coming on a weekly basis but BrandShield takes them off systematically. BrandShield's
platform also provides visibility, statistics and reports with a click of a button that help us manage our brand protection as
simple and straightforward as it gets. These professional group of guys and gals know what they are doing and for a lack
of a better term, I would just say “Problem Solved”.
REEM HAZAN
CHIEF EXECUTIVE OFFICER, POOCHY
BrandShield was established by
brand protection industry
professionals with a goal to
BrandShield works with Simplex to fight online threats, impersonations and phishing attempts. As a FinTech company that
develop cutting-edge technology
gives any person, anywhere, the ability to buy any cryptocurrency, security and user experience are crucial. We’ve been
that will provide organizations with committed to fighting fraud from day one and have found BrandShield’s solution to be an effective partner in our
a powerful solution to manage and cybersecurity strategy. BrandShield works with us to tackle cybersecurity threats, without creating arduous overhead so that
our partners and users enjoy a seamless experience.
protect their brand online.
RACHEL SIEGMAN
HEAD OF MARKETING, SIMPLEX
In addition to the paramount task of protecting your brand, BrandShield provides critical analytics to help you identify new
competitors and spot trends that impact your digital strategy. Easy to use and cost effective, this is the best tool out there
for data analytics based monitoring in the next generation of the Internet. This software solution provides economies of
scale by providing both IP lawyers and digital marketers invaluable intelligence.
JENNIFER C. WOLFE
FOUNDER & PRESIDENT, DOT BRAND 360
At eToro, monitoring our online marketing materials and compliance monitoring are
important programs we operate. With BrandShield Affiliate Marketing Intelligence we
can effectively monitor our marketing materials on the Web with a click of a button.
YONI ASSIA
CHIEF EXECUTIVE OFFICER, ETORO
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 166
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Featured Testimonials
ABOUT LASHBACK We take our legal obligations and corporate policies very seriously, and ComplianceMonitor
helps to ensure that our standards are being monitored and enforced by our advertising
partners. ComplianceMonitor is an absolutely critical part of our email programs and we would
recommend it to anyone that is focused on compliance and best practices.
PREMIER BANKCARD
LashBack, a SaaS (Software as a
Service) company, is a leading
provider of compliance services,
brand protection and marketing
We’ve used LashBack's products for years. They are a key contributor to our Brand Protection
intelligence to digital marketers.
and Compliance program. Whenever something unusual arises, their support team always goes
Founded in 2003, LashBack has “above and beyond” to help us investigate and resolve the issue quickly. Their knowledge of the
built a reputation for providing industry is impressive.
critical information to top brands, SAL TRIPI
agencies and networks. Its flagship AVP DIGITAL OPERATIONS AND COMPLIANCE, PUBLISHERS CLEARING HOUSE
services, ComplianceMonitor and
BrandAlert, are well known in the
industry for their unique insights We really appreciate how proactive the LashBack team is in terms of identifying issues, bringing
on email marketing practices. them to our attention and helping us fix the problem. Their level of customer services goes
beyond what is asked or required. They look out for us and help to protect our interests and
those of our clients.
PETER KLEIN
SENIOR VICE PRESIDENT, MEDIAWHIZ
Great company with a great team that is a great asset to Keono and monitoring the reputation
of our agency brands. LashBack provides a wealth of valuable information to help us to
monitor our brands in the marketplace and their team always goes above and beyond to help
with special research or requests. It's definitely a pleasure to do business with LashBack!
JESSE LO RE
CHIEF OPERATING OFFICER, KEONO
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 1717
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Featured Testimonials
ABOUT SNAPDRAGON SnapDragon is a great partner for us. They have leveraged our copyright to great success,
taking down scores of listings. In addition, they provide investigation and identification of new
threats as they analyse the patterns of fake listings and sellers global.
SIMON NEWBERY
MANAGING DIRECTOR, ORCHARD TOYS
SnapDragon Monitoring tackles
online sales of counterfeit goods
using registered IP. They specialise
in the SME marketplace where SnapDragon is a great partner for us. They have successfully, and efficiently,
counterfeits have the potential to taken down counterfeit sites, enforcing the IP rights in which we have heavily
harm unsuspecting consumers invested at a fraction of the cost of a legal partner.
while also ruining brand
AMY LIVINGSTONE
reputations and diverting CO-FOUNDER, CHEEKY CHOMPERS
legitimate income.
SnapDragon has, most definitely, reduced the number of counterfeit Morphsuits for sale which is very good news for our
customers and our business. It monitors key marketplaces, and requiring only minimal input from the team here, removes
infringing listings quickly and efficiently. The team also works closely with our IP attorneys, collating information which
enables them to follow through with cease and desist notifications, as appropriate, in a very timely and cost-effective
manner.
GRAEME MENZIES
FINANCE DIRECTOR, MORPHCOSTUMES
What I like most about SnapDragon is that they are accessible, the reaction
time is fast, and the communication is always personal. We book great results
with SnapDragon.
ROBERT JAN VERKUYLEN
DIRECTOR OF FINANCE AND TECHNOLOGY, ELLIE CASHMAN DESIGN
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Protection Software Category 1818
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Featured Testimonials
ABOUT SYSTECH We are extremely excited to partner with Systech. They have created an outstanding third-generation
technology that will be a true differentiator in the brand protection and consumer engagement field,
offering immense advantages over conventional authentication solutions in terms of security,
implementation, and consumer usage. We believe there is a tremendous market for this technology in Asia.
AKIHISA YAMAMOTO
Systech provides digital product SENIOR GENERAL MANAGER, SECURITY PRODUCT DEVELOPMENT, TOPPAN
authentication and traceability
solutions to combat counterfeiting,
prevent diversion and meet
Systech’s solutions will help us to continue meeting the rigorous compliance
regulatory compliance. Built on
decades of experience as the
requirements of our industry, while helping our clients combat current and
leader in pharmaceutical future threats of counterfeiting and diversion.
serialization, their comprehensive RICK SEIBERT
brand protection suite delivers the SENIOR VP OF PROJECT MANAGEMENT & TECHNOLOGY SERVICES, SHARP PACKAGING
real-time insight, actionable
product data, digital connectivity
and consumer engagement We selected the Systech Brand Protection Suite™ because it provides an
functionality needed to fight supply
effective way to allow the customer to ensure authenticity based on our
chain threats.
current packaging.
MIKE SMALL
CHIEF FINANCIAL OFFICER, OZNATURALS
Systech UniSecure is a covert anti-counterfeiting and brand protection
technology derived from existing standard printing on a products'
packaging.
ST. JAMES’S HOSPITAL
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
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