Brand guidelines New Zealand Veterinary Association
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Brand guidelines
New Zealand Veterinary Association
New Zealand Veterinary Association | Brand guidelines 2021 1
2 New Zealand Veterinary Association | Brand guidelines 2021
Contents
4_ 11_ 22_ 29_
Editorial style guide | NZVA and its Special Photography | People Separate entities | Purpose
Introduction | Our Interest Branches BESTPRACTICE The NZVA’s brand guidelines help to
writing style 23_ protect the integrity of our visual identity
14_ Photography | Animals
31_ and support a strong and consistent
5_ NZVA and its Regional Publications | NZVJ,
overall brand.
VetScript, VetLearn
About us | Our focus on Networks 24_ Update, Newsletters
the future The guidelines are for application
Photography | People
16_ at work
by graphic designers, editors, printers,
6_ NZVA logo on
34_ publishers, NZVA staff, the Board, special
Our Coat of Arms Introduction
and logo
backgrounds 25_ to templates
interest branches, regional networks,
Photography | Cultural associated schemes, industry partners,
7_ 18_ 35_ and other parties, permitted to use the
Our NZVA logo Typefaces 26_ Stationery | Print NZVA’s logo and related material.
Photography | and signage The guidelines are administered
8_ 19_ Conceptual by NZVA and updated as required.
Where elements sit Colour palette 36_
27_ Stationery | Digital
10_ 20_ Graphics | Infographics If you have any queries
NZVA and its entities Animal wallpaper please contact:
28_
Publishing, paper, Primary contact:
recycling Stephanie Lee
Graphic Designer
stephanie.lee@vets.org.nz
Secondary contact:
Veronica Challies
Communications Manager
veronica.challies@vets.org.nz
New Zealand Veterinary Association | Brand guidelines 2021 3
NZVA | Editorial style guide
Introduction | Our writing style
Introduction Who are they for? Our technical writing style
The New Zealand Veterinary Association • NZVA Board, SIBs, RNs, staff The NZVA uses a technical and scientific writing style
• NZVA representatives – Committees, SIBs, for specific documents for the profession. These include
(NZVA) has a Editorial style guide to ensure scientific articles, full-length original research articles,
RNs, volunteers
that the writing of documents, and other technical reports, case reports, review article and
• Suppliers, providers – Editors, proof readers
written communications, are consistent and research abstracts.
professional. The Editorial style guide follows Below are the key points of our guide.
To access the Editorial style guide (full version)
generally accepted practices but is also please contact the NZVA at nzva@vets.org.nz.
We use the New Zealand English spelling
of words.
tailored to the veterinary profession and the
NZVA by providing guidance on commonly Our communications When we use Māori words or phrases in our
communications we follow the guidelines of
used terms. writing style the Te Taura Whiri i te Reo Māori (the Māori
The Editorial style guide is an essential resource to We write communications in Plain English. Language Commission).
add credibility to our goals and key messages by Plain English is a style where the language structure We are gender neutral wherever possible.
demonstrating consistency and high standards. The and presentation of a document makes it easy to
guide advances best practice in the use of language understand after just one reading. To write in plain We use the in front of reference to
including spelling, punctuation and grammar; layout, English: the New Zealand Veterinary Association.
for example in terms of typography, headings and font • Keep your sentences short. We use acronyms sparingly for organisations
for written documents; and commonly used terms used and names of committees. We spell the
by the profession and the NZVA. • Prefer active verbs.
organisation or committee name out in full,
• Use ‘you’ and ‘we’. followed by the acronym in brackets at first
The Editorial style guide is to be used by all staff, as well
as NZVA representatives through our committees, • Use words that are appropriate for the reader. mention in the text.
special interest branches (SIBs) and regional networks • Don’t be afraid to give instructions. We spell veterinarian, veterinary nurse out in
(RNs) and other volunteers. • Avoid nominalisations. full, instead of using vet.
The Editorial style guide is a living document and is • Use lists where appropriate. We don’t use full stops in abbreviations
revised as needed, to ensure that it includes any or spaces between initials.
changes due to conventions of usage or changes
within the NZVA. We spell out numbers from one to nine.
4 New Zealand Veterinary Association | Brand guidelines 2021
NZVA | Brand guidelines
About us | Our focus on the future
About us Why do we need brand Our focus on the future
The NZVA is the only membership guidelines? The New Zealand Veterinary Association
association representing New Zealand To protect the integrity of our visual (NZVA) has an ambitious and exciting
veterinarians. We’re proud to have served identity and support a strong and strategic vision for the veterinary profession
and supported our members since consistent overall NZVA brand. to positively influence the collective
1924, and excited to now be helping the wellbeing of animals, people, and the
profession be better recognised and valued Who are they for? environment – to make a better New
for the unique role they play in society. • NZVA Board, SIBs, RNs, staff Zealand and potentially a better world.
• Industry Partners, associated schemes
Through our 15 special interest branches, 14 regional The strength of the profession lies in our members
• Editors, designers, printers – highly skilled veterinarians who work in a range
networks, our national office, our Board and various
committees of volunteers, we help our members of industries throughout the nation. They bring
throughout their careers, from student to retirement, knowledge and insight wherever we share our lives
with the support and knowledge they need to succeed and environment with animals, for example, agriculture
in their professional and personal lives. and farming, food and fibre production, companion
animals and horses, and wildlife.
We’re committed to safeguarding the high skills,
continuing development and ethical standards The NZVA’s role is to deliver vision and voice for the
of the New Zealand veterinary profession – ensuring profession, and value for all our members – through
the profession’s contribution to society is the very outstanding services and support, inspirational
best it can be. leadership and management, enduring collegiality
and community, and by effectively lifting and
But most importantly, we help the profession to communicating the value of the profession.
broaden and deepen their role so they can influence
across a wider range of issues.
New Zealand Veterinary Association | Brand guidelines 2021 5
NZVA | Brand guidelines
Our Coat of Arms and logo
Crest
A centaur jumping with forefeet
Torse
The bar below the crest is the torse. This Coat of Arms
in the air and the hindfeet on the was originally twisted metal and silk to
ground, holding in his hands a hide the ugly join between the crest and The NZVA Coat of Arms was originally
black shield with a silver fern-leaf in the helmet. approved at the Annual General Meeting
bend sinister.
The crest was the ornament worn
of the NZVA in 1953.
on top of the helmet. Chief centaur
Chiron, the wise, was famous for his Here is a breakdown of all design elements
knowledge of medicine. Second quadrant that make up the Coat of Arms.
A gold bull’s head on silver background.
The irregular manner in which the head Our NZVA logo today still incorporates
has been separated indicates severing
First quadrant from the body – referencing a link to the the original framework and values of
A blue cross azure engrailed stock-raising industries of New Zealand. our historic Coat of Arms, but with the
(wavy edge of the cross).
Originally used by the Army
following details to note:
Veterinary Hospitals. • The ‘New Zealand Veterinary Association’ text has now
been moved to the right side of the Coat of Arms.
• The Coat of Arms must always appear in it’s entirety,
otherwise it is no longer recognised as a Coat of Arms.
Third quadrant
A black arrow in bend (upper right Our history
to lower left), pointing upwards, Fourth quadrant
entwined by and piercing a Four mullets (silver stars) as a Southern
For more information bout NZVA and
Scroll
serpent.
Beneath the shield is a
Cross on blue background. our history see “And whilst you’re here” by
The arrow and the serpent The term mullet is from the French
symbolise Apollo the Greek Sun
scroll bearing the words
New Zealand Veterinary molette, the rowell of a spur.
E Shortbridge, C Smith and E Gardner
God and also God of Medicine,
archery, flocks and herds.
Association. available on SciQuest (www.sciquest.org.nz).
All elements above rest
on the scroll base, this the
creation of the NZVA Coat
of Arms.
6 New Zealand Veterinary Association | Brand guidelines 2021
NZVA | Brand guidelines
Our NZVA logo
NZVA logo
Our logo is used to promote and enhance the
relationship with NZVA. It is for everyday use on
publications, stationery, written material issued
from the NZVA office, and certain documents
issued by other organisations and specifically
approved by the NZVA Chief Executive.
[Top to bottom, left to right] The first meeting of the NZVA, 1923 – Lawson, Millar, Ford, Danskin, Haugh,
Blake, Blair, Stafford, Quinnell, Elphick, McKenzie, Wood, Brodie, Howard, Broom, Collins, Paterson, Meade,
Kerrigan, Barry, Lyons, Dodd, Young, Woodruff, Reakes, Snowball.
New Zealand Veterinary Association | Brand guidelines 2021 7
NZVA | Brand guidelines
Where elements sit
The NZVA logo always appears in a 36mm width print minimum
defined position on all publications and Equal spacing between logos
has its specific place alongside Regional
Networks, Special Interest Branches and
other brands.
If the other co-branded branch/society/association
hasn’t got a logo, the name can be clearly defined
alongside, and separated by a thin rule. Adequate
space from the corner edges of the artwork should
be provided.
The images on the right show ideal treatment of how
the NZVA elements work.
For instances where the left hand side of a document/
graphic/photograph incorporate a left hand heading/
title/text/wording, the NZVA logo would shift over to
the right hand side.
Text placed left hand side of the banner area Enough space between title and logo
Heading/title of a document
Logo left hand placement Logo shifts to the right if text or graphics take up room
on the left corner
Their future,
is our future
New Zealand Veterinary Association
Annual Report 2019
Fitness of livestock for transport veterinary declaration
Certificate to accompany animal during transport; refer to checklist/NZVA guidelines. Alterations require veterinary signature.
Animal identified on this certificate MUST be priority slaughtered on arrival. If not for slaughter, complete only relevant sections.
Animal owner End destination:
/person in charge: (Must be closest slaughter
house premise)*
Farm/company:
Address: Location:
*If not closest slaughter premise, MPI VS veterinarian contacted?
Phone: Yes No
Animal information
Species: Breed: Sex:
Identification (e.g. tag): NAIT number: Age:
Examination location:
(Specify, if not address above)
Detailed history and
examination findings:
(Consider video/photo
evidence )
Transport conditions Veterinarian information
Transport conditions (tick only if appropriate): Name:
Direct to slaughter premise Reduced pen density Practice:
Last on/first off Lower deck Practice address:
Other (please state below): With herd mates Phone:
Email:
I would like feedback on the animal: Yes No
I would be prefer to be contacted by: Phone Email
Veterinary declaration (to be completed at the time of clinical examination)
Animal owner/person in charge declaration I declare that the information is correct and in my opinion the
animal I have examined is fit for transport under the conditions
I declare that I will: stated in this certificate.
• Comply with the instructions described above including expiry date.
• Not transport the animal if its condition changes without seeking Date examined:
further veterinary advice.
Date of expiry:
• Advise the transport operator of the transport requirements. (N.B. No greater than 7 days
• Advise the slaughter premises the animal has a veterinary after date of examination, or 24
certificate, and should be considered for priority slaughter. hours from sales yard to farm)
Date signed: Date signed:
Signature: Signature:
MPI verification services use only
Arrived on: Ante mortem and post mortem results and disposition:
at (am/pm):
Slaughtered on:
Fitness of livestock for transport veterinary declaration | Date as at 1 February 2019
NZVA | Brand guidelines
NZVA and its entities
NZVA and its entities
The NZVA is supported by a family of associated entities. All our
associate entities relate directly back to the NZVA logo in style and
colour. For instances where a logo does not visually link back to
the NZVA logo, the following must be included:
• Each entity to be positioned to the right of the
NZVA logo.
• Entities that have a standalone licence
(eg. BESTPRACTICE and Leptosure) keep their own
logo, but still are positioned to the right of the
NZVA logo.
Following these guidelines will ensure that there is
a direct link and congruence with our NZVA brand
allowing our message to be clear and cohesive.
10 New Zealand Veterinary Association | Brand guidelines 2021New Zealand Veterinary Association | Brand guidelines 2021 11
NZVA | Brand guidelines
NZVA and its Special
Interest Branches (SIBs)
NZVA and its Special Interest Branches
The NZVA is supported by our SIBs – all link directly back to the
NZVA and are a continuation of our brand:
• Each SIB to be positioned to the right of the
NZVA logo.
• Logos must also include the wording ‘Branch of the
NZVA’ where possible to show affiliation with the
NZVA brand.
Following these guidelines will ensure that there is
a direct link and congruence with our NZVA brand
allowing our message to be clear and cohesive.
12 New Zealand Veterinary Association | Brand guidelines 2021branch of the nzva
Pig Veterinary
Society of the NZVA
Epidemiology, food safety,
Club Practitioners
animal welfare and biosecurity
Branch of the NZVA
Branch of the NZVA
Complementary
Veterinary
Medicine Branch
of the NZVA
New Zealand Veterinary Association | Brand guidelines 2021 13NZVA | Brand guidelines
NZVA and its Regional
Networks (RNs)
The NZVA is supported by its regional networks (RNs). All our RNs
relate directly back to the NZVA and are a continuation of our
brand. Overleaf is a collection of all our NZVA RNs:
• Each RN to be positioned to the right of the NZVA,
• Logos must also include the wording ‘Network of
the NZVA’ to show affiliation with the NZVA brand.
Following these guidelines will ensure that there is
a direct link and congruence with our NZVA brand
allowing our message to be clear and cohesive.
14 New Zealand Veterinary Association | Brand guidelines 2021Auckland Regional Otago Regional
Network of the NZVA Network of the NZVA
Bay of Plenty Regional Southland Regional
Network of the NZVA Network of the NZVA
Canterbury Regional Taranaki Regional
Network of the NZVA Network of the NZVA
Central Regional Waikato Regional
Network of the NZVA Network of the NZVA
East Coast Regional Wairarapa Regional
Network of the NZVA Network of the NZVA
Hawkes Bay Regional West Coast Regional
Network of the NZVA
Network of the NZVA
Nelson/Marlborough Wellington Regional
Network Branch of the NZVA Network of the NZVA
Northland Regional
Network of the NZVA
15NZVA | Brand guidelines Logo on backgrounds The NZVA logo and all associated logos may be used with any approved NZVA imagery, provided there is high and clear visibility. The NZVA logo where possible should always feature in full colour in majority of instances. It must be legible and maintain the integrity of its form. Please use the NZVA logo as follows: Full colour (blue text) on light colour backgrounds. Full colour (white text) on dark colour backgrounds. 16 New Zealand Veterinary Association | Brand guidelines 2021
NZVA | Brand guidelines Typefaces The official typeface for the NZVA brand is sans serif, Myriad Pro. The recommended type alignment for all print communication is flush left. When Myriad Pro is not available, Arial typeface is used instead. New Zealand Veterinary Association | Brand guidelines 2021 17
NZVA | Brand guidelines
Colour palette
Primary colours Sponsor colours Secondary colours
Pantone 295C Pantone 1775C (85%) Pantone 1795C Pantone ~ Pantone ~ Pantone 7430
C97 M65 Y32 K45 C0 M56 Y19 K0 C9 M98 Y93 K1 C20 M91 Y73 K11 C30 M100 Y40 K0 C9 M38 Y9 K0
R0 G46 B95 R255 G143 B159 R217 G39 B46 R182 G55 B66 R183 G36 B103 R225 G169 B190
Hex #003355 Hex #ff8899 Hex #cc2233 Hex #bb3344 Hex #881155 Hex #eeaabb
Pantone 299C Pantone 131C Pantone 021C Pantone ~ Pantone ~ Pantone 667
C80 M18 Y0 K0 C17 M49 Y100 K2 C0 M83 Y100 K0 C36 M97 Y42 K53 C75 M100 Y0 K0 C57 M63 Y22 K3
R0 G161 B223 R209 G138 B0 R255 G80 B0 R96 G9 B54 R102 G45 B145 R126 G105 B144
Hex #0077aa Hex #dd8800 Hex #ff5500 Hex #660033 Hex #662288 Hex #776688
Pantone Silver C Pantone ~ Pantone 357 Pantone ~ Pantone ~
C36 M28 Y29 K0 C0 M50 Y90 K0 C85 M40 Y91 K39 C80 M80 Y0 K0 C65 M41 Y35 K18
R167 G169 B169 R247 G148 B51 R29 G86 B50 R82 G79 B161 R90 G115 B129
Hex #aaaaaa Hex #ff9933 Hex #005533 Hex #444488 Hex #557788
Pantone Bronze C Pantone 1235C Pantone ~ Pantone ~ Pantone ~
C14 M72 Y93 K2 C0 M32 Y95 K0 C55 M0 Y68 K0 C90 M0 Y22 K0 C96 M65 Y36 K18
R209 G101 B49 R255 G184 B25 R121 G196 B126 R0 G177 B202 R8 G81 B113
Hex #bb5511 Hex #ffbb11 Hex #88cc88 Hex #00bbcc Hex #005577
18NZVA | Brand guidelines
Animal wallpaper
The animal wallpaper graphic is our
concept piece that is included as part of
our NZVA visual identity. It’s the connecting
piece that brings our NZVA branding
elements together, and should be used
wherever possible.
Backgrounds
When using the animal wallpaper on different colours,
use in the following capacity:
Dark background with Gradient background Light background with
• Dark backgrounds Animal wallpaper with Animal wallpaper Animal wallpaper
– White wallpaper 7–15% white transparency. (7–15% white tint) (7–15% white tint) (15–35% white tint)
• Light backgrounds
– White wallpaper 15–35% white transparency.
The animal wallpaper is used in two main ways:
• As part of a banner such as at the top of NZVA
advertisements, as part of a masthead on newsletters
and magazines, and for promotional panels on
our website.
• As part of a background for particular kinds of print
and digital communications.
The shape and proportion of the animal wallpaper must
not be changed in any way.
The animal wallpaper can be used as a tint or UV varnish
with background images provided that it enhances
Don’t warp/stretch/ Don’t use a gradient Don’t rotate/flip wallpaper
rather than detracts from the image. compress in any way background with in any way
contrasting colours
New Zealand Veterinary Association | Brand guidelines 2021 19NZVA | Brand guidelines Photography | People All photography and graphics Stock image licences need to be bought for each instance of photo usage. If photography obtained from any other sources eg. individuals, clinics or organisations, written permission must be obtained by them. In order to ensure that the way we use imagery is consistent and on-brand, we have developed four styles of photography: • People • Animals • People at work • Conceptual People Portrait photography can vary greatly between subject, from the Board, to veterinarians and guest speakers. The key to portrait photography is to ensure where possible that the subjects appear relaxed, engaged and in context. Use natural light wherever possible, and natural settings. Avoid artificial studio environments and props. 20 New Zealand Veterinary Association | Brand guidelines 2021
NZVA | Brand guidelines Photography | Animals Animals It is important when working in the veterinary profession to portray animals in a suitable way for the context of the collateral. All animal photography should be checked with one of our dedicated veterinarians to ensure our NZVA practice standards and policies are adhered to. Animal photography policy: No images of welfare compromised breeds (resulting from breeding for exaggerated features), should be used in publications, unless used in an educational sense. Specifics to note below: • No images of brachycephalic breeds (cats and dogs) are to be used in publications, unless used in an educational sense, due to welfare issues associated with their breeding. • Dogs with docked tails. • Dogs hanging their heads out of car windows are to be avoided due to health and safety risks. • Cows with horns are not to be used, as their breed is discouraged in farming due to their associated health risks. New Zealand Veterinary Association | Brand guidelines 2021 21
NZVA | Brand guidelines
Photography | People at work
People at work
• People at work
should be treated in a
‘reportage’ style.
• Images should show
movement, action or
‘capture a moment’
• Subjects need not be
looking at camera or
posing in any way. They
should be going about
their daily business
and be captured doing
so. This style can be
applied when buying
stock imagery or
comissioning original
photography.
22 New Zealand Veterinary Association | Brand guidelines 2021NZVA | Brand guidelines Photography | Cultural Cultural The NZVA endeavours to be culturally sensitive towards all use of imagery. Cultural Māori and Pasifika considerations must also be taken into account, and should be sensitive to the following instances: • Don’t cut off the head in any way • Use the body as a whole • Don’t include any photos that portray sitting on tables, hats on tables, eating and working. New Zealand Veterinary Association | Brand guidelines 2021 23
NZVA | Brand guidelines Photography | Conceptual Conceptual When working with conceptual photography, it is important to engage and create a sense of intrigue with the viewer. Pictures tells a thousand words, imagery needs to be emotive, ask questions, and draw the eye in. 24 New Zealand Veterinary Association | Brand guidelines 2021
NZVA | Brand guidelines
Graphics | Infographics
Graphics Highlights Our year: Member support New for
2019!
The NZVA uses graphics to GoodYarn
wellbeing
help communicate points workshops for
members
in different ways. We can
do this through use of
2,119
icons and infographics.
Regional Kaitaia
4 x full-time networks
Kawakawa
Paying members Northland
Kaipara
Whangarei
Wellsford
Member Advisory
Warkworth
1 x part-time 15 Regional networks Helensville
Coromandel
Auckland Pukekohe Thames
Group established
Whangamata
Hauraki
Waikato
40+ events Regional networks
Waihi
Te Aroha
Ngaruawahia
Cambridge Bay of Plenty
veterinary professionals on staff
Whakatane
Otorohanga Opotiki
Te Kuiti East Coast
A key Change project proposal, Murupara
the Member Advisory Group Green light
Taumarunui
Turangi
Wairoa
Taranaki Stratford
is helping to bring a strong
Oponake
Hawera Waiouru
Patea
member voice to the national given by all members to Central Whanganui
Rangitikei
Marton
Waipawa
Dannevirke
Hawke’s Bay
Pahiatua
all major NZVA change
Manawatu
Wairarapa
office and influence the Takaka
Horowhenua
Kapiti Coast
Levin
Wellington
project proposals at an Motueka Masterton
Nelson/
development of priority projects Marlborough
Nelson
Richmond Picton
Lower Hutt
for action, and is represented on NZVA Special general Buller
Marlborough
the NZVA Board. meeting, August 2019. Greymouth
West Coast Hokitika
Hurunui
Canterbury
Oxford Rangiora
Darfield
Rolleston
Leeston
Ashburton
Mackenzie
Kevin Bryant
Temuka
Timaru
Student support
Wanaka Waimate
Oamaru
Queenstown Cromwell
Alexandra
Southland Kingston
Otago
New Chief Executive 4 NZVA student events Winton
Gore
Invercargill
Milton
Balclutha
appointed
Bluff
3 NZVA graduation prizes
Kevin brings a wealth of Prizes for annual Massey Ball
experience in leading member
Barely There student
organisations, including in
sectors important to the
calendar sponsorship Mentoring
veterinary profession such as Involved students in
24 new relationships established
agriculture, and is well connected Special Interest Branch and
We helped members to overcome challenging times through providing advice
to key stakeholder organisations. Regional Network events
and support including:
Student Veterinary Business
• confidential counselling through Vitae – funded jointly by the NZVA’s
Group support
Elizabeth Veterinary Benevolent Fund, VCNZ and Vitae. This partnership gives
all veterinarians in New Zealand 24/7 access to counselling services
Conference DCV conference
• pastoral care coordinated by the NZVA Chief Veterinary Officer, Helen Beattie
in the Capital – Queenstown
• social media guidance and advice through the NZVA Communications team
625 attendees 235 attendees
• support and advice for veterinarians dealing with Mycoplasma bovis
Event rating 4+/5 Event rating 4+/5
• information about and contacts for wellbeing and other helpful services
Speakers’ rating 4/5 Speaker rating 4+/5 (online and in print)
• financial support from the Elizabeth Veterinary Benevolent Fund to help
Counselling veterinarians experiencing financial hardship
Education hub Free counselling sessions
• a focus on veterinary wellbeing articles throughout the year in VetScript
The recently established online for members • the introduction of GoodYarn workshops to promote members’
NZVA Education Hub brings all everyday wellbeing.
our CPD into one place.
4 Their future, is our future NZVA Annual Report 2019 5
New Zealand Veterinary Association | Brand guidelines 2021 25NZVA | Brand guidelines
Publishing, paper and recycling
Publications Acknowledgments Copyright
International series or book numbers are required for Acknowledgments to be included as part of the Copyright to be included as part of the publication:
published documents/titles as part of legal deposits publication: [Insert publication title] is subject to copyright. No part
or public circulation. Thank you to the NZVA head office in Wellington of this publication may be reproduced or transmitted in
In these instances, the following wording would be for their contribution reviewing the NZVA Brand Guidelines. any form or by any means, whether electronic, digital or
included as part of the opening page of all NZVA mechanical, including photocopying, recording, any digital
publications: Disclaimer or computerised format, or any information storage and
Publication no. XXX | First published XXXX retrieval system, including by any means via the internet,
Disclaimer to be included as part of published
without permission in writing from the Author. Infringers
NZVA | Wellington | New Zealand | 2020 publications in instances when NZVA are writing on
of copyright render themselves liable to prosecution.
behalf of, or contributing to:
ISSN XXXX-XXXX
For more information about the New Zealand Veterinary
The [insert publication title] is published by the NZVA.
The views expressed in these guidelines do not necessarily
Paper and recycling
Association, please visit www.nzva.org.nz. The NZVA is committed to using sustainable resources
represent those of the NZVA, their agents or editors, and
Printed by XXXXXXX, Wellington neither the NZVA, their agents or editors endorse any in order to meet it’s environmental commitments.
products or services mentioned or advertised. Neither This means where possible:
the NZVA, their agents or editors are the source of the • Printing on environmentally responsible paper,
information reproduced in these guidelines and they have • Encouraging people to recycle documents when
not independently verified the truth of the information. they are finished with them.
They do not accept any legal responsibility for the truth or
accuracy of the information contained. NZVA, their agents
and editors have taken care to ensure that data available
through this service are error free and up-to-date. However,
neither the NZVA, their agents or editors accept any liability
whatsoever for the contents of this prospectus or for any
consequences which may result from the use of or inability
to use any information or advice contained, or for corruption
to data including but not limited to any defects caused
by electronic transmission. These provisions are intended
to exclude NZVA, their agents, editors and staff from all
liability whatsoever, including liability for negligence in
the publication, reproduction or electronic transmission of
content contained in this prospectus.
26 New Zealand Veterinary Association | Brand guidelines 2021NZVA | Brand guidelines
Associated NQVS schemes | BESTPRACTICE
The NZVA has accompanying associated brands that fall BESTPRACTICE footpath signs BESTPRACTICE iDropper bunting
under the NZVA umbrella, but hold their own individual
look and feel.
BESTPRACTICE
The NZVA’s BESTPRACTICE accreditation programme is
New Zealand’s only quality accreditation programme that
ensures a high standard of service and professionalism for
veterinary clinics and hospitals in New Zealand.
BESTPRACTICE
BESTPRACTICE floormat
BESTPRACTICE signage available for both accredited clinics and hospitals
BESTPRACTICE website
BESTPRACTICE Durapole double-sided flag
BESTPRACTICE certificate
BESTPRACTICE car stickers
New Zealand Veterinary Association | Brand guidelines 2021 27NZVA | Brand guidelines
Publications | NZVJ, VetScript, VetLearn Update, Newsletters
NZVA produces a significant array Companion Quarterly Complementary and Alternative Therapies
of publications throughout the year, Frequency – Four times a year (March, June, October, Complementary Veterinary Medicine Branch’s newsletter
December). Format – Printed A4 magazine, link to provides readers articles from internationally recognised
ranging from print to web: holistic and integrative veterinarians about topical issues.
digital version available. Reach – Available to all NZVA
members plus all members of the Companion Animal It also provides approaches to animal healthcare and
VetScript Veterinarians branch (700+). Readership – Veterinarians, wellbeing that include complementary therapies.
Frequency – Six times a year (February, April, June, student veterinarians, veterinary staff, practice owners [3 x issues per year: April, August and December]
August, October, December). Format – Printed A4 and managers. Wildlife Connect
magazine, link to digital version available. Reach Hoofprint Wildlife Connect is the Wildlife Society’s digital
– All members of the NZVA (2,200+) and 100s of newsletter, published 3–4 times per year.
NZ and international subscribers. Readership Frequency – Four times a year (March, June, October,
– Veterinarians, student veterinarians, veterinary staff, December). Format – Digital A4 magazine, link emailed The newsletter shares information, wildlife stories,
practice owners and managers, government sector to readers. Reach – Available to all NZVA members treatment advice and links to other organisations
and industry leaders. plus all members of the Dairy Cattle Veterinarians working with wildlife in New Zealand and overseas.
Branch (650+). Readership – Veterinarians, student [3 x issues per year: March/April, August and
VetLearn Update veterinarians, veterinary staff, practice owners and
managers.
November/December]
VetLearn Update is NZVA’s Continuing Professional KŌKAKO
Development double-page spread featured in each Equine Veterinary Practitioner The Wildlife Society produces the technical publication
issue of VetScript; its aim to keep the veterinary profession Kōkako, assisting in the veterinary management of
Frequency – Four times a year (March, June, October, New Zealand native wildlife through the sharing of
up to date on continuing professional development
December). Format – Digital A4 magazine, link emailed general and technical information. [2 x issues per year:
opportunities.
to readers. Reach – Available to all NZVA members June and December]
plus all members of the Equine Veterinarians Branch.
Special Interest Branch Readership – Veterinarians, student veterinarians,
Page 31 images
[Top] VetScript issue covers and VetLearn Update double spread
newsletters veterinary staff, practice owners and managers. [Bottom] SIB issue covers
NZVA’s SIBs also produce high quality publications on a
Grazing Gazette
regular basis, here are some that are currently available:
Frequency – Twice a year (June and December).
FAB news Format – Printed A4 magazine, link to digital version
FAB news is published by the Food Safety, Animal available for members. Reach – Available to all NZVA
Welfare and Biosecurity Branch (FAB). The Branch’s vision members plus all members of the Sheep and Beef
is to provide knowledge, skills and leadership in the Cattle Veterinarians Branch. Readership – Veterinarians,
fields of food safety, animal welfare and biosecurity. student veterinarians, veterinary staff, practice owners
[2 x issues per year: May and November] and managers.
28 New Zealand Veterinary Association | Brand guidelines 2021Complementary Veterinary Medicine
Branch of the New Zealand Veterinary Association
Complementary Veterinary
Medicine newsletter [45pt]
Winter 2017 | Issue XX | Volume XX
Special Interest Branch newsletter of the New Zealand Veterinary Association
Taking time out Pet obesity Regional branches
Shifting real attitudes for A new approach Untapped potential
the good
New Zealand Veterinary Association | Brand guidelines 2021 29NZVA | Brand guidelines
Introduction to templates
Our NZVA templates have been set up to NZVA staff
provide the ‘look and feel’ that is the brand The following templates show examples of what can
of the NZVA. be made available to NZVA staff (subject to head office
approval). Templates for these are often created at
In-house and office use head office using design software (InDesign, Illustrator,
Photoshop). The final documents usually sent out/
The following list of stationery is available to all the emailed/supplied as final finished products. If you are
NZVA staff, Regional Interest Networks, Special Interest needing any of the following products, please contact
Branches and associated entities eg. BESTPRACTICE us at nzva@vets.org.nz:
and Leptosure. Please contact the NZVA to access these.
Templates are supplied mostly in Microsoft Word • Business cards
and Powerpoint: • Certificates
• Letterhead
• Email signature footers
E-Newsletters
E-Newsletter templates are available to NZVA staff,
• Powerpoint presentation RNs, SIBs and associated entities eg. BESTPRACTICE
and Leptosure through our email campaign software,
Campaign Manager. Please contact the NZVA to get
access to these.
30 New Zealand Veterinary Association | Brand guidelines 2021NZVA | Brand guidelines
Stationery | Print and signage
Certificates Business cards
NZVA membership CPD BESTPRACTICE NZVA business card (front) NZVA business card (back)
Name Surname abc, xyz, efg
Chief Executive of the NZVA
E name.surname@vets.org.nz
P +64 (0)4 471 0484
M +64 (0)XX XXXX XXXX
New Zealand Veterinary Association
Level 2, 44 Victoria Street, PO Box 11–212,
Wellington 6142, New Zealand
www.nzva.org.nz
Pull-up banners
Partner logo
Partner logo
Partner logo
Partner logo
Letterheads NZVA Diamond
Education Partners
NZVA Gold
Education Partners
Silver
NZVA Bronze
Education Partners
NZVA Bronze
Education Partners
NZVA NZVA + RIBs NZVA + SIBs
Partner logo Partner logo Partner logo
Partner logo
Partner logo Partner logo Partner logo
Partner logo Partner logo Partner logo
Partner logo Partner logo Partner logo Partner logo
Partner logo Partner logo Partner logo
Partner logo Partner logo Partner logo
Partner logo
Partner logo Partner logo Partner logo
Partner logo Partner logo Partner logo
Partner logo Partner logo Partner logo Partner logo
nzva.org.nz nzva.org.nz nzva.org.nz nzva.org.nz
New Zealand Veterinary Association | Brand guidelines 2021 31NZVA | Brand guidelines
Stationery | Digital
Email signatures Powerpoint presentations E-newsletters
Email signatures are not to be altered.
Updates will be sent out regularly. Standard E-signature banners
NZVA
First name Last name | Role
The New Zealand Veterinary Association
DD +64 4 471 0484 | F +64 4 471 0494 www.nzva.org.nz
A PO Box 11212, Wellington 6142 | L2, 44 Victoria St, Wellington 6011
Follow us on Twitter | Like us on Facebook | Register online for VetLearn events and courses.
E-newsletter title here
This may be a privileged communication. If you are not the intended recipient, then you are not authorised to retain, copy or distribute it.
Please notify the sender and delete the message in its entirety.
NZVA + event advertising
NZVA + RIBs
First name Last name | Role
The New Zealand Veterinary Association
DD +64 4 471 0484 | F +64 4 471 0494 www.nzva.org.nz
A PO Box 11212, Wellington 6142 | L2, 44 Victoria St, Wellington 6011
Follow us on Twitter | Like us on Facebook | Register online for VetLearn events and courses.
This may be a privileged communication. If you are not the intended recipient, then you are not authorised to retain, copy or distribute it.
Please notify the sender and delete the message in its entirety.
NZVA + SIBs
First name Last name | Role
The New Zealand Veterinary Association
DD +64 4 471 0484 | F +64 4 471 0494 www.nzva.org.nz
A PO Box 11212, Wellington 6142 | L2, 44 Victoria St, Wellington 6011
Follow us on Twitter | Like us on Facebook | Register online for VetLearn events and courses.
This may be a privileged communication. If you are not the intended recipient, then you are not authorised to retain, copy or distribute it.
Please notify the sender and delete the message in its entirety.
32 New Zealand Veterinary Association | Brand guidelines 2021NZVA | Brand guidelines Facebook Homepage banners
Social media
Landscape image, Myriad Pro typeface (regular, semibold), NZVA logo (left-aligned)
Website
Twitter
Social media graphics
Landscape image, Myriad Pro (regular, semibold) on white transparency, NZVA logo
New Zealand Veterinary Association | Brand guidelines 2021 33Further information
Primary contact: Stephanie Lee | Graphic Designer | stephanie.lee@vets.org.nz
34 Secondary contact: Veronica Challies | Head of Communications and Engagement | veronica.challies@vets.org.nz
New Zealand Veterinary Association | Brand guidelines 2021You can also read
