BRAND OVERVIEW 2019 - Bauer Media Advertising
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BRAND
OVERVIEW
2019
With exclusive access to the stars and a strong lifestyle focus, OK! magazine has a truely unique position as the celebrity weekly that readers trust. OK! is always on trend, delivering the hottest goss in entertainment as well as the hottest fashion, beauty, health and travel news every week. OK! informs, inspires and most of all entertains its readers. EDITOR SHARI NEMENTZIK
EDITORIAL
PROFILES
FIONA CONNOLLY SHARI NEMENTZIK MELISSA FIELD KRISTIE LAU ELISE WILSON LATTITIA TAYLOR
EDITOR IN CHIEF EDITOR ASSOCIATE EDITOR LIFESTYLE DIRECTOR BEAUTY EDITOR FASHION EDITOR
Fiona Connolly is the Editor-in-Chief of Bauer’s Shari graduated from the University of Leeds For more than 20 years, Melissa has worked Kristie Lau started out as a lifestyle and Elise Wilson is the embodiment of a true beauty After graduating with a double degree in
Women’s Celebrity Entertainment category, with a Bachelor’s degree and honours in in both the UK and Australia as an in-demand entertainment features writer and went on to junkie. Starting her career in media at 19, Journalism and Business from the University
including Australia’s bestselling weekly magazine, Broadcast Journalism before completing her freelance celebrity, entertainment, real life become a music writer before taking off to New Elise was quickly snapped up as a beauty of South Australia, Lattitia Taylor established
Woman’s Day, and NW and OK! magazines. Masters in Media Practice and Masters in and lifestyle journalist. In that time she was York to live the dream. Kristie is obsessed with editor at just 21 and has never looked back. herself as a passionate stylist in London, assisting
Fiona has been at the helm of Woman’s Day Non-Fiction Writing in Sydney. She started at commissioned by titles including Woman’s Day, exploring the world but also loves finding new Her experience spans across monthly fashion at UK InStyle and Star magazines. Having
for 10 years, and follows 12 years in national Woman’s Day as an intern in 2010 and since the Australian Women’s Weekly, TV Week, adventures at home. publications and online beauty sites as well as her previously held the role of fashion stylist at
newspapers. then has worked her way up from writer to OK! and NW magazines as well as Sunday own freelance career in hair and makeup. Girlfriend, Lattitia is currently fashion editor at
She started her career at the News Ltd TV Editor and then Entertainment Editor magazine (The Sunday Telegraph) body + soul, If she’s not in the office, she can typically be NW. She has also worked on the other side of
National Bureau in the press gallery, Parliament before moving to Cosmopolitan magazine as Women’s Health, Marie Claire, Cosmopolitan found cooking, sniffing out exotic interiors to Elise is also category beauty editor across four of the camera, appearing in multiple TV segments
House, Canberra, before moving the Daily Features Director and later Acting Editor. and the Daily Mail and the Daily Mirror to name overfill her home, or attempting to find zen Bauer Australia’s biggest weekly titles. and styling for Australia’s Next Top Model,
Telegraph where she had numerous roles During her time at Cosmopolitan she was a few. Over the years, Melissa has interviewed through a new wellness app. Myer spring fashion, not to mention international
including more than 5 years as the editor of awarded B&T’s 30 Under 30 Journalist of the everyone from Angeline Jolie, Johnny Depp, and local celebrities. With a career spanning
Sydney Confidential. During her editorship, Year award and was nominated for an Australian Cindy Crawford, Cate Blanchett, seven years, Lattitia believes fashion is what you
Woman’s Day has remained the nation’s number Magazine Award for her campaign against Nigella Lawson and Matthew McConaughey buy; style is what you do with it.
one selling weekly magazine. In 2018 she also domestic violence. to Miranda Kerr, Rose Byrne, and Ray
took on Bauer’s top-selling weekly titles, NW Meagher! She also knows way too much about
and OK! magazines, heading up Bauer’s From there she took on the role of Managing Australian reality TV from MAFS, Masterchef
Women’s Celebrity Entertainment Category, a Editor for NW and OK! magazines before and MKR to BiP, the Bachelor and beyond.
key pillar of Bauer’s Australian business. Fiona being made Editor of OK! – her dream job!
speaks directly to more Australian women than In March 2019, Melissa was proud to accept
any other media, with Woman’s Day, NW a full time role at Bauer with OK! and NW
and OK! magazine’s print & online platforms magazines where she’s responsible for leading
reaching 1,759,000 a week, plus a social media
community of 2,356,712 followers across the writers in delivering exclusive content and
Facebook, Twitter and Instagram. must-read copy across both titles.
OK! IS A 100% CELEBRITY-FOCUSED WEEKLY WITH TRUSTED NEWS AND LIFESTYLE CONTENT
COVERING ALL OF THE BEST-LOVED LOCAL AND INTERNATIONAL STARS.
INSTAGRAM
61,000
TWITTER
21,300
FACEBOOK
485,021
Updated as at 15th May 2019
READERSHIP FREQUENCY NOW TO LOVE NOW TO LOVE STRONG SOCIAL ENGAGEMENT WITH
124,000 WEEKLY PAGE VIEWS UNIQUE BROWSERS 111,735 POST ENGAGEMENTS WITH OK!
9,277,869 2,131,904 FACEBOOK OVER THE LAST 28 DAYS
Source: Roy Morgan Readership March 2019 Source: Nielsen DCR, March 2019, Digital Source: Facebook Insights 29th Jan - 25th Feb 2018
AVERAGE AGE 40 AHEAD OF THE AVG FEMALE,
FACTS
OK! IS THE 32% OF OK! READERS OK! READERS ARE SPENDING
YOUNGEST TITLE ARE MILLENNIALS 140% MORE ON HOMEWARES
423% MORE ON PERFUMES
ACROSS THE ABOVE AVERAGE HHI 198% MORE ON MANCHESTER & SOFT FURNISHINGS
CELEBRITY CATEGORY $117,000 248% MORE ON BOOKS, EBOOKS OR AUDIO BOOKS
Source: Roy Morgan, Mar 2019 Source: Roy Morgan Single Source MAR 2018 – ALL PEOPLE+
EDITORIAL
PILLARS
ENTERTAINMENT
With access to the top Aussie TV and film talent and international faves,
OK!’s entertainment pages have become a weekly bible.
FASHION
OK! fashion pages blend luxe looks with affordable pieces. Signature
specials and shoots with hot local talent set the bar in the weekly market.
BEAUTY
A crafted balance of practical tips, new products and
inspiring beauty trends.
HEALTH
Delivering the most talked-about health and diet trends and tips,
as adopted by the stars.
FOOD
Fresh and fast weekly recipes, to inspire one’s inner foodie.
PLUS
TRAVEL INCREASED
How to holiday like a star, on a civilian budget! LIFESTLYE
SECTION TO
HOME 27 PAGES
Hot trends and homewares to update any decor.
KEY
PROPERTIES
OK! ISSUE SPECIALS
Every year OK! has special issues focusing on what it’s highly engaged
50% readers love including Summer beauty, European Summer, Ethical and
Bridal specials... Brands have the opportunity to leverage these issue
specials, which include a unique dinkus on the front cover.
OF READERS
ARE MORE LIKELY OK!
TO BUY A SPECIAL BUMPER BODY SPECIAL SPECIAL
OF OK! MAG ISSUES
(EVERY ISSUE MUST Whether you’re shredding for bikini season or dreading a winter blow-out,
FEEL AND LOOK OK! readers are guided seasonally by our body specials. Encompassing
SPECIAL)* our regular health, fitness, wellness, food, beauty and travel pages, the
specials feature tips from Hollywood’s hottest on how to feel your very
best as well as advice from industry experts, heath-conscious recipes,
easy-to-do workouts and motivational advice. Plus, there’s the latest in
trending active wear and sweat-friendly beauty regimens – so every
corner of your life is covered.
FLIP COVER OK!
BUMPER
In 2019 we will be offering our key advertising clients BODY
OK! the opportunity to own bespoke editorial content with SPECIAL
FLIP an exclusive flip book sponsorship.
COVER
This unique print execution will provide your brand
market cut-through against competitors.
*Source: Roy Morgan Single Source, Dec 18ACTIVITY CALENDAR 2019
EDITORIAL EDITORIAL
MBWFA Food Special – Summer
EDITORIAL (Australian Fashion Week) EDITORIAL Salads Sunscreen Feature
Australia Day Spring Fashion Shoot Tanning Special
EDITORIAL FLIP COVER OPP Swim Special
Back to Work Special International Fashion Week
VAMFF – Melbourne Winter Special: Summer Food Special
FLIP COVER OPP EDITORIAL FLIP COVER OPP
Fashion Week Beauty & Fashion FLIP COVER OPP
New Year, New You: International Fashion Month Fragrance Special Spring Fashion & Beauty
Body, Beauty, Fashion RED CARPET Winter Fashion Shoot Summer Beauty
Jewellery Special RED CARPET
RED CARPET Logies SPONSORSHIPS RED CARPET
FLIP COVER OPP Meta Gala Emmy Awards MTV Awards & AMAs
Golden Globes OPP
Autumn Style and Beauty SPONSORSHIPS SPONSORSHIPS
SPONSORSHIPS Nail Beauty Special: SPONSORSHIPS
OPP RED CARPET OPP Colour Care, Trends OPP OPP
Body & Bikini Issue Oscars Mother’s Day and Shapes Spring Clean Your Health Party Season Special
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
EDITORIAL EDITORIAL EDITORIAL EDITORIAL EDITORIAL EDITORIAL
International Fashion Weeks International Fashion Week Food – Winter Warmers Father’s Day Special Wedding Special Body - How to Survive
Fitness Special Easter – Lifestyle Special Winter Make-Up and Hair including Gift Guide Halloween the Silly Season
RED CARPET Mother’s Day Gift Guide Trends Winter Fashion Style at Any Age FLIP COVER OPP NYE fashion look book
FLIP COVER OPP FLIP COVER OPP Father’s Day Gift Guide FLIP COVER OPP
The SAG & BAFTAS Hair Special
OK! Diet Bible Winter Fashion & FLIP COVER OPP Get Summer Ready Holiday Fashion
SPONSORSHIPS
OPP Denim Special Beauty Special New Year, New You: Body Diet Special and Beauty Special
RED CARPET Body, Beauty, Fashion SPONSORSHIPS SPONSORSHIPS
Valentine’s Day:
Love Issue Cannes Film Festival RED CARPET OPP OPP
Golden Globes Spring Racing Special Xmas Gift Guide
SPONSORSHIPS Best and Worst of the Year
OPP Special (Double Issue)
Body & Bikini IssueCONTACT US
TODAY
PAUL GARDINER
DIRECTOR OF SALES, NSW
+61 (02) 9282 8676 PGardiner@bauer-media.com.au
KAREN HOLMES
HEAD OF KEY ACCOUNTS, NSW
+61 (02) 9282 8733 KHolmes@bauer-media.com.au
WILL JAMISON
HEAD OF DIRECT SALES, VIC
+61 (03) 9823 6301 WJamison@bauer-media.com.au
JUDY TAYLOR
HEAD OF SALES, QLD
+61 (07) 3101 6636 VJTaylor@bauer-media.com.au
BEN WILES
SALES MANAGER, SA
+61 (03) 9823 6387 BWiles@bauer-media.com.au
NICKY SIMPSON
SALES MANAGER, WA
+61 414 298 725 NSimpson@bauer-media.com.auYou can also read
