Brand innovation M.A. Entrepreneurship & Innovation Master of Arts

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Brand innovation M.A. Entrepreneurship & Innovation Master of Arts
Brand innovation M.A.
Entrepreneurship &
Innovation Master of Arts
                            CREATE YOUR OWN
                            BUSiNESS
                            Would you like to contribute to a better future and solve
                            tomorrow’s problems by creating your own business?

                            At Brand Academy you will learn all about sustainable
                            business ideas and building a successful company. You will
                            dive into digital tools and disruptive technologies,
                            work on real projects and make your own idea market-ready.

                                                                           Prof. Dr. Yonca Limon-Calisan

                                                             “Do you dream of your
                                                             own company, your own brand?
                                                             if you’re passionate about
                                                             turning your ideas into business
                                                             models and developing
                                                             brands with purpose, you’ve
                                                             come to the right place.“
Brand innovation M.A. Entrepreneurship & Innovation Master of Arts
5
            GOOD REASONS TO CHOOSE                                                             STUDENTS FROM ALL OVER
            OUR MASTER PROGRAMME                                                               THE WORLD
                   Relevant                             Exclusive
                   Focusing on key business topics      Limited number of students provi-
                   branding and innovation              ding a creative, inspiring, personal
                                                        atmosphere
                   international
                   Intercultural community of stu-      Career-oriented
                   dents and lecturers ensuring a       Our target is to build an active
                   global perspective                   network for your future

                   Practice-oriented
                   Merging scientific thinking
                   with practical experience and
                   individual skill development
                   to make you more than ready
                   for your professional career

                                                                                                                   AGiLE

                                                                                                                                                     BRAND THiNKiNG
                                                                                                                PRODUCT

                                                                                               CURRiCULUM
Juliana Mara Ferreira Martins, Brazil, Master Student

                                                                                                            DEVELOPMENT
“Being a student at Brand Academy                                                                                                                                     DiGiTAL TECHNOLOGiES
                                                                                                                                                                             & DEVELOPMENT

                                                                                                              BUSiNESS MODELLiNG &
                                                                                                               FiNANCiAL PLANNiNG
is great: The professors are highly skilled
                                                                                                                                         BRAND
                                                                                                                                        BRAND

                                                                                                                                                                                           BRAND ENTRE-
                                                                                                                                                                                            PRENEURSHiP
                                                                                                                                     BOOTCAMP
and have extensive experience, plus
                                                                                                                                     iNNOVATiON
they are friendly and always make sure the                                                                                                ARTiFiCiAL iNTELLiGENCE

                                                                                                                                                                                 SCiENCE
                                                                                                                                                                                 DATA
                                                 students feel welcome.                                                              GROWTH HACKiNG
                                                                                                                                     & PLATFORM
                                                 i could see from day one                                                            ECONOMY
                                                 that applying for a
                                                 master‘s programme at                                                               in small teams and a creative atmosphere, you will learn
                                                                                                                                     everything you need to found a sustainable business
                                                 Brand Academy was my                                                                in digital times. You will be trained in technologies from
                                                                                                                                     blockchain to big data, learn about global challenges

                                                 best decision as a student.“                                                        such as climate change, and develop an idea of your own.

                                                                                                                                     You can also attend modules from the Marketing and
                                                                                                                                     Design tracks.
Brand innovation M.A. Entrepreneurship & Innovation Master of Arts
THE PRACTiCAL PROJECTS:
                                                                                             Leading brand companies and
                                                                                             established agencies are
                                                                                             waiting for your input. in boot
                                                                                             camps and practical projects,
                                                                                             you will tackle challenges and
                                                                                             find solutions to real business
                                                                                             problems of well-known
                                                                                             companies, agencies and start-
                                                                                             ups – both in Hamburg and
                                                                                             abroad, if you wish. This allows
                                                          you to contribute your ideas and expand your professional
                                                          network by making valuable contacts.
Josh Kongmany, United States of America, Master Student
                                                          Our project partners include, among others: Beiersdorf
“At the Brand Academy, i                                  (tesa), Bosch, Dior, Henkel, Kellogg’s, Leica, Thjnk.

study alongside people from
all around the world. i think
it’s interesting to see how
my classmates approach
problems and generate ideas,
                                                                           YOUR
because their methods are
                                                                           CAREER PROSPECTS
                                                                           Your study programme provides you with the tools and the
different from how i think                                                 knowledge you need to successfully launch your own innovative
                                                                           business. Due to the unique focus on brand thinking and innovation

and perceive the world.                                                    as well as our intercultural orientation and the connection to
                                                                           China, you will be well-prepared for creative strategic tasks global
                                                                           founders face.
Viewing problems from various cultural
                                                                           As a graduate of Entrepreneurship & innovation you can

perspectives helps us come up with new                                     choose from a variety of exciting careers, such as: Entrepreneur,
                                                                           Growth Hacker, Startup Consultant, Business Developer.

and creative solutions.”
Brand innovation M.A. Entrepreneurship & Innovation Master of Arts
OUR TOP TEAM
                                                      Prof. Dipl. Des. Michael Jonas
                                                      Professor Design

                                                      Former Creative Director with long-
                                                      standing experience at creative and digital
                                                      agencies, 50+ international awards for
                                                      creativity and design, 10+ years of university
                                                      teaching experience
                                                                                                                                                                         Dr. Thomas Suwelack
Foto: Hartmut Nägele

                                                                                                                                                                         Deputy Professor
                                                                                                                                                                         Management

                                                                                                                                                                         8 years as a management
                                                                                                                                                                         consultant for clients
                                                                                                                                                                         such as BMW, Vodafone,
                                    Prof. Dr. Yonca Limon-Calisan                                                                                                        Metro, ProSiebenSat.1,
                                      Professor Management and                                                                                                           studied business
                                        Vice President (Research)                                                                                                        administration at the
                                                                                                                                                                         University of Münster,
                                                                                                                                                                         ph. D. in Marketing
                                    6 years of marketing experience in
                                  food sector, 10 years of international
                                     academic experience in Germany,
                                        USA and China, nominated for
                                    various awards; DAAD scholarship

                                  Dates:                                   Application Deadlines:                                                         Are you interested in our
                                  winter semester (October, 1st)           September, 15th
                                  summer semester (April, 1st)             March, 15th                                                                    Masters programme?
                       Overviev

                                                                                                                                                          Please contact our Study Advisor
                                  Duration:                                Language:                                                                      for Master Programme:
                                  3 semesters full-time                    English or German
                                                                                                                                                          Anna Prokhorenko
                                  at 90 CP or                                                                                                             Fon +49 40 380 893 56-23
                                  part-time 24 months                      Location:                                                                      Mail anna.prokhorenko@brand-acad.de
                                  at 90 ECTS.                              Hamburg                                                                        skype anna_brand_academy

                                  Track shortening is possible
                                  if credit is recognised.                 Degree:
                                                                           Master of Arts (M.A.)                      Brand Academy University of Applied Sciences
                                                                                                                      Rainvilleterrasse 4 | 22765 Hamburg | Germany | info@brand-acad.de

                                                                                                                      www.brand-acad.de
Brand innovation M.A. Entrepreneurship & Innovation Master of Arts Brand innovation M.A. Entrepreneurship & Innovation Master of Arts Brand innovation M.A. Entrepreneurship & Innovation Master of Arts Brand innovation M.A. Entrepreneurship & Innovation Master of Arts Brand innovation M.A. Entrepreneurship & Innovation Master of Arts Brand innovation M.A. Entrepreneurship & Innovation Master of Arts
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