BRAND IDENTITY GUIDELINES - St. George's University
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1 // Brand Identity Guidelines WHAT'S INSIDE BRAND IDENTITY GUIDELINES TYPOGRAPHY BRAND ASSETS 1 What's Inside 22 Typography 40 Stationery 2 What's Inside 22 Primary Typeface 40 Business Cards 3 Overview 40 Letterhead PHOTOGRAPHY 48 Standardized Email Signature BRAND POSITIONING 24 Photographic Style 49 Presentation Template 5 Our Brand 24 Authenticity 6 Key Audiences 24 Saturation and Lighting VIDEO 6 Primary Audience 24 Orientation 51 Video Style 6 Secondary Audience 25 Depth and Layering 51 Logo Intro 25 Content 51 Logo Watermark OFFICIAL LOGOS 26 Composition 52 Lower Thirds 8 Visual Identity 26 Photo Archive 52 Title Cards 8 Official University Logo 26 Release Forms 53 End Cards 9 School-Specific Logos 53 Music 13 Color Variations ICONOGRAPHY 53 Tone of Voice 14 Logo Usage 28 Icons 55 Self-Produced Video Guide 14 Official University Logo vs. 28 Style School-Specific Logo 55 Setup 28 Usage 14 Location Tag 55 Content 29 Do 15 Improper Use of the Logos 55 How to Record a Video at Home 29 Don't 16 Spacing 56 Release Forms 30 Icon Library 17 Former University Signature SOCIAL MEDIA VISUAL EXECUTION COLOR PALETTE 58 Messaging 33 Visually Representing Our Brand 19 Standard Color Palette 58 Voice 34 Print and Digital Marketing Collateral 19 Primary Color 59 Editorial 35 Presentations 19 Secondary Colors 59 Emojis 36 Digital Ads and Emails 19 Accent Color 60 Hashtags 37 Designs to Avoid 20 Web Color Palette 60 Multimedia 20 Primary Web Colors 60 Videos 20 Secondary Web Colors 61 Photos 20 Accent Web Colors 62 Scheduling 63 Breaking News/Crisis Communications
2 // Brand Identity Guidelines WHAT'S INSIDE PROMOTIONAL ITEMS AND APPAREL PRINT PRODUCTION 65 Overview 85 Guidelines 65 Colors 85 Colors 65 Logo Colors 85 Photos and Graphics 66 Product Colors 86 Paper 67 Promotional Items 86 Bleed and No Bleed 67 Apparel EDITORIAL 69 Uniforms 88 Tone of Voice 69 White Coats 88 Visionary 70 Reproduction 88 Community-Driven CAMPUS BRANDING 89 Friendly 72 Brand Experience 89 Direct 72 Signage 89 Confident 73 Exterior Signage 90 Editorial Style Guide 74 Interior Signage APPENDIX: SUB-BRANDS 74 Furnishings and Equipment 92 Creating and Using Sub-Brands 76 Vehicles and Buses 92 Student Clubs and Organizations 76 ID Badges 92 CityDoctors 77 University Events 93 College Logos 78 Distributed Materials 94 See SGU 78 Events and Activities 94 SGU Social 78 Teaching Materials 95 SGU/NU 79 Technology 96 SGU/Ramaiah TRADITIONAL BRANDING 96 UNITED 81 Ceremonial Events
3 // Brand Identity Guidelines OVERVIEW As a world-class institution, it is important to maintain first-rate, professional standards in our marketing and communications materials. This University brand identity guide is intended to provide a definitive resource for designers, writers, and others seeking to use our brand, offering a consistent approach to how we present ourselves to our internal and external audiences— prospective and current students, faculty, staff, alumni, volunteers, government, media, community partners, and others. It is a guidebook on how to properly and most effectively use the SGU brand. These guidelines have been designed to be user-friendly and to make marketing and communication materials both attractive and effective. Each section offers important information on how to successfully adhere to the University’s brand identity standards.
5 // Brand Positioning OUR BRAND We are innovative. Since our founding 40+ years ago, St. George’s University has been an industry disruptor, evolving from humble beginnings to become a top medical institution. We pioneered the concept of international medical education with a personalized approach to learning and remain at the forefront of educating students to meet the demands of the modern practice of medicine. We are personal. No matter where you're from, our goal is to make you feel like you've found your home. St. George’s University’s inclusive campus has welcomed students and faculty from more than 140 countries. They enjoy an atmosphere of mutual respect that not only listens to but encourages the exchange of ideas and perspectives. Students also benefit from an intimate learning environment and from regular interaction with their professors and colleagues. This dedicated support—from the admission process all the way through graduation and beyond—is essential for their academic and professional success. We are distinguished. As the number one provider of new doctors to the US healthcare system,* St. George’s University aspires to be the gold standard of international medical education. We stand above the rest as the premiere Caribbean medical school with students and graduates whose performance is on par with or better than their US counterparts. Our brand presentation should reflect the outstanding quality and value of the education, facilities, and opportunities available to our students and reflect the sophistication and excellence associated with the SGU name. Effective marketing and communications will demonstrate a modern, sleek look, mirroring the high caliber of experience that students will receive. These materials must also be engaging and relatable to our key audiences. Our quality will translate through all areas of our brand presentation—design, photography, print production, and digital experiences. *Data as of April 2021
6 // Brand Positioning KEY AUDIENCES The demand for a medical education is high in the United States. Many applicants are extremely qualified, but the limited number of medical school seats inhibits the opportunity to study medicine. Our aim is to attract the best and brightest from this pool, offering them a pathway to their dream of becoming a doctor. Primary Audience Straight-Out-of-College. These students looking to attend medical school immediately after completing their undergraduate studies. They are 18–24 years old, enrolled in an undergraduate science or premedical program. They are high achievers with competitive scores looking for an opportunity to follow their passion of medicine. Resume Builders. Oftentimes students hold out for acceptance to a US medical school. Some wait several years, attempting to boost their résumés by earning additional postgraduate degrees. Some find careers in other healthcare-related fields. But deep down, these students still want to practice medicine. They are looking for an opportunity to make their lifelong dream a reality. Career Changers. These students have been in the workforce for several years, often in fields associated with medicine, but not always. They want to make a difference in the world and take on the challenge of becoming a physician later on in life. Secondary Audience Influencers. SGU graduates are highly knowledgeable about the medical school journey. It is important to encourage them—directly and indirectly—to encourage prospective students to consider SGU as a viable option. Parents and prehealth advisors also have an integral part of the decision-making process when it comes to choosing a medical school. They have a strong influence as to which schools students will consider, especially when looking for alternatives to US schools. These influencers are often hesitant about international schools and most concerned about cost, safety, living conditions, and outcomes.
8 // Official Logos VISUAL IDENTITY St. George’s University’s visual identity is based on a system of official logos, coordinated to help the public easily identify the institution and to promote its distinctive assets and visibility among many audiences. The images depicted in this section are the official logos. To promote strength and consistency—and to protect important trademark registrations—use of these logos should always adhere to the graphic standards outlined in this manual. OFFICIAL UNIVERSITY LOGO The official University logo consists of the seal, word mark, and location. There are three acceptable configurations that may be used: centered, horizontal, and stacked. Horizontal Seal Word Mark Location Centered Stacked
9 // Official Logos SCHOOL-SPECIFIC LOGOS The official school-specific logos consist of the seal, word mark, school name, and location. Each of the four schools has its own logo, and there are two acceptable configurations that may be used: centered and horizontal. Seal Word Mark School Name Location
10 // Official Logos School Specific Logos—Centered
11 // Official Logos School Specific Logos—Horizontal
12 // Official Logos School Specific Logos—Centered Multiple Schools SCHOOL OF MEDICINE SCHOOL OF MEDICINE
13 // Official Logos COLOR VARIATIONS There are four different color versions of both the official logo and school-specific logos: color, black, color + white, and black + white. Use the color and black versions of the logo on white or light-colored backgrounds only. Use the white versions of the logo on dark, simple backgrounds only. Color Black Color + White Black + White Always ensure you use the specific black or white version of the logo in the supplied assets. Do not take one version of the logo and invert it into the other. Both versions are crafted differently to ensure the proper elements remain white.
14 // Official Logos LOGO USAGE The official logo and school-specific logos are the primary visual identity marks of the University and are to be used on all printed and electronic materials, stationery, merchandise, etc. To maintain consistency, the logos cannot be recreated or manipulated in any way. The elements may not be separated; the lockups are to be treated as single design units. The logos must stand alone and cannot be combined with any other logos or graphic elements. No elements may be added to the logos, and they cannot be superimposed on any other graphic element. Permission is needed prior to using any University logos. Please fill out the logo request form at sgu.edu/brandguidelines and attach any samples of the intended usage. To ensure the logos always look their best, it is essential you only use the supplied assets. Do not pull versions of any kind from the internet. Official University Logo vs. School-Specific Logo The official University logo should be used on all materials that promote the University as a whole or that promote more than one school at a time. This logo can used in printed and digital materials as well as promotional items. The school-specific logos are the preferred logos and must be used for all advertising, marketing collateral, and promotional items that are promoting or highlighting an individual school. Location Tag The location line, “Grenada, West Indies,” is part of the official logo lockups and must always be present. This line helps our audience identify our campus location as well as distinguishes us from other institutions with the same name (i.e. St. George’s, University of London). The location line can only be removed in instances where it will become too small to be legible, such as on small digital ads or promotional items.
15 // Official Logos Improper Use of the Logos ever separate elements in N Never use a separate font Never replace the ever use any colors other N any way or use the seal on for the University name. school name with other than those in the supplied its own. program names. asset files. St. George’s DEAN OF STUDENTS OFFICE University Never set the logo at ever skew, condense, or N Never change the Never put a drop shadow an angle. stretch the logo. proportions of individual on the logo. elements in the logo.
16 // Official Logos o not create additional D Do not place the logo over Do not add any elements Do not use pixelated files. sub-brands using the logo other graphic elements. to the logo. or logo elements. Spacing The SGU logos should always be surrounded with a minimum of whitespace to provide sufficient breathing room. The recommended distance should be no less than 1/2 the height of the seal. 1/2 1/2 1/2
17 // Official Logos Former University Signature The former University signature with the “Think Beyond” tagline has been retired. As our marketing and communications materials move more into the digital space, we want to keep our logo simple and legible. Removing the tagline makes the SGU logo quickly and easily identifiable while also keeping it clean and succinct when adding the school-specific names. The SGU signature will move to our archives, where it will used only for specific historical purposes.
18 COLOR PALETTE
19 // Color Palette STANDARD COLOR PALETTE Primary Color Accent Color SGU’s primary color is navy blue and is the essential color on all materials. Navy blue should be The SGU Red seen in the the primary and dominant color in layouts, graphics, and large headlines. official logo should be used as an accent color in limited use, only supporting the core brand colors. NAVY BLUE Pantone // 273 C CMYK // 100, 100, 29, 21 RGB // 30, 30, 100 Secondary Colors SGU RED The secondary colors offer an extension to the primary palette and should be used in supporting Pantone // 201 C the core brand campaign. CMYK // 0, 100, 63, 29 RGB // 179, 8 56 TURQUOISE TURQUOISE 30% TURQUOISE 10% ORANGE Pantone // 319 C Pantone // 319 C at 30% Pantone // 319 C at 10% Pantone // 1585 C CMYK // 71, 0, 24, 0 CMYK // 71, 0, 24, 0 at 30% CMYK // 71, 0, 24, 0 at 10% CMYK // 0, 75, 100, 0 RGB // 0, 190, 200 RGB // 178, 235, 238 RGB // 229, 248, 249 RGB // 255, 100, 0
20 // Color Palette WEB COLOR PALETTE We want our communications to be accessible to all audiences regardless of disability or user device, so a digital color palette has been optimized for compliance with the Americans with Disabilities Act (ADA)—an equal opportunity law for people with disabilities. All SGU websites and emails must be designed using these web color guidelines. Text, interactive elements, and non- decorative images must have maximum color contrast between content and the background. Primary Web Colors Secondary Web Colors Accent Web Colors These colors can be used for headlines, The secondary color palette is designed These are colors are only to be used body text, background colors, and to provide creative flexibility. These on graphic elements and accents. buttons. They can appear as colors on colors are complementary to the They should never be used as a white background and white on a primary colors and can be used as headlines, body text, buttons, or colored background. These colors should outline below. These colors should never backgrounds with text overlays. be used in greater frequency than any be used for headlines or body text. secondary color. These colors can also be used as overlays; standard opacity is 90% and may not exceed 80%. DARK Buttons can appear in this TURQUOISE ORANGE TURQUOISE color. Text must be bold, #00bec8 #00a5ad #ff6400 white, and at least 14px. NAVY GRAY BLUE Buttons can appear in #393939 this color. Text must be #1e1e64 SGU RED bold, white, and at least #b30838 14px. The color can also LIGHT GRAY be used for links within #a9a9a9 running text. NAVY GRAY Backgrounds can appear LIGHT BLUE in this color. Text must #393939 TURQUOISE #1e1e64 #b2ebee be either navy blue, gray, or black.
21 TYPOGRAPHY
22 // Typography TYPOGRAPHY The brand typography for SGU covers all marketing materials, campaigns, and digital assets. These type styles set the tone and quality of our market position, and must be used in all brochures, newsletters, advertisements, and university communications. Usage should be consistent across all communications. Download and Install Montserrat PRIMARY TYPEFACE FONT NAME CHARACTERS Montserrat is a modern sans serif font and is the preferred headline, Montserrat ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽ subhead, and body typeface intended for use throughout abcčćdđefghijklmnopqrsštuvwxyzž all advertising and marketing STYLES 1234567890‘?’“!”ăâêô(%)[#]{@}/&\®©$€£¥¢:;,.* materials. Light The quick brown fox jumps over the lazy dog. Light Italic Regular Italic Ilibus si apiciis andelit, te quistrum, qui unt ut quis exerfero essusciam et utem rest mi, solendi aliquid Medium es dolorporem ra si arciliqui secabora voloremquam, Medium Italic serum rectusa metur, untias eature sequi solupta qui Semibold cus endam, omnia dolupta que pra volupta mentio. Semibold Italic Nequist autaturion est doluptat et am sintem ut qui Bold berumque occatiscil inis dessequia volluptatia alibus Bold Italic aruptas imaion nis ab id quidus et dollecae. Tem re, Black esti omnihil iquunt invella sam dolorepudis audis rate Black Italic pe vent.
23 PHOTOGRAPHY
24 // Photography PHOTOGRAPHIC STYLE SGU has a distinctive photographic style that reflects what it’s like to live and learn on the beautiful Caribbean island of Grenada. This style showcases our unique campus, entices people to visit, and underscores the brand values of innovation, personalization, and esteem. Authenticity We take great pride in our beautiful campus, contemporary facilities, and successful graduates. We highlight these achievements by using authentic photographs taken on our idyllic campus or out in the field as we shadow our successful students and alumni. We want to use our own photography whenever possible and avoid the use of stock photography. Saturation and Lighting Our photos are bright with vivid palettes that showcase the natural color, beauty, and vibrancy of Grenada. We use natural lighting whenever possible, with minimal artificial light. Orientation Photos should be shot with a mix of horizontal and vertical orientations, which allows images to be used in a variety of designs for both print and digital media.
25 // Photography Depth and Layering We want the subject of our photos to be the main focal point of an image. To isolate the subject, avoid busy backgrounds and use a shallow depth of field. Experiment with foreground layers for additional depth where appropriate. These techniques also allow for more versatility when the image is used in design layouts. Content For materials highlighting a particular school, our first preference is to use imagery that depicts the curriculum of that program. Campus photos should be used as supplementary imagery. When depicting the University as a whole, often a general student life or landscape image will suffice. Content should not emphasize Caribbean clichés or medical tropes. The beauty of the Caribbean is a backdrop to be used sparingly unless otherwise requested. Students do not study on the beach, and professors/alumni should always be professionally dressed. Medicine is a team effort—strive to depict subjects engaged in learning and consultation with others. Ensure accuracy in depicting medical procedures or technical skills. Subjects must be wearing proper attire and protective equipment for the scene captured. Examples: Gloves on hands during venipuncture, authentic hand placement in CPR, instruments are held appropriately.
26 // Photography Composition We use a mix of photography styles depending on the subject matter. Imagery that depicts active learning is photojournalistic in nature; subjects will rarely make eye contact with the camera. Portraits may be staged with a traditional aesthetic or shot in a photojournalistic manner, depending on where and how the image will be used (i.e. news stories, graduate profiles, etc.). PHOTO ARCHIVE SGU maintains a searchable photo archive of images approved for marketing and promotional use. Many of these images were created for a singular purpose but may be leveraged for other projects. You can browse our photo collection at sgu.photoshelter.com. For download permissions, please contact marcom@sgu.edu. RELEASE FORMS Anyone featured in still photography that is used for promotional purposes must complete and sign a photo release form. Any image that depicts a patient (human or animal) must also be accompanied by a release signed by the appropriate person (i.e. self, parent/guardian for minors, owners for pets, etc.). Release forms can be found at sgu.edu/photorelease.
27 ICONOGRAPHY
28 // Iconography ICONS Icons are a great way to highlight key messages and help the user process information more effectively. They help illustration functions, features, and concepts and can enrich content and design by enabling effective visual communication. STYLE The SGU icons are crisp, monochromatic geometric line work with smooth strokes and subtle rounded corners to soften the forms. These minimal designs have a simple and timeless aesthetic. USAGE Icons are intended to maximize comprehension when you need to call attention to a particular item. Icons should be used to support the message and balance the creative, not to replace or overshadow them. Use icons sparingly and purposefully. Avoid using icons solely for decoration or visual interest as it detracts from their intention elsewhere. Consider the surrounding context of icons too; if icons are cluttered and not spaced well, it can lead to more visual noise and confusion. There are few widely recognized icons, so use a label or supporting text to ensure each icon's meaning is understood. Icons can be used across all media channels to help support massaging: publications, signage, banners, emails, websites, digital ads, etc.
29 // Iconography Do EXAMPLES • Design from a straight-on, flat perspective and use rounded corners. • Keep icons monochromatic and only use official SGU colors. • Always have supporting copy/text link next to the icon. • Use dark icons on a light background. • Use light icons on a dark background. Don't • Don't stretch or distort the icon. • Don't change opacity. Always keep it at 100%. • Don't add drop shadows • Don't overlap icons. Each icon should be independent of one another. • Don't make icons too big (larger than the header font size) or too small (smaller than body copy size).
30 // Iconography ICON LIBRARY Doctor Events calendar Application Values, award Accessibility Options, choices Research Career Remote learning, Clinical rotations Submit Document review Approval, Degree opportunities work from home or electives completed Scholarships, COVID SGU HR portal Announcement Letter of Group, team Dual degree grants, aid recommendation Volunteer Profile updates USS HR portal VR tour Admissions Outstanding Q&A, Town Hall documents achievement
31 // Iconography ICON LIBRARY (CONTINUED) Talk, advice Money, finances SOM Colleges Interview, conversation Reciprocity Travel Location Veterinary medicine Medicine Hospital Test, coursework Celebration Acceptance University, school Paperwork
32 VISUAL EXECUTION
33 // Visual Execution VISUALLY REPRESENTING OUR BRAND Our brand presentation should reflect the outstanding quality and value of the education, facilities, and opportunities available to our students. It reflects the sophistication and elegance associated with the SGU name. This position is visually represented with a modern, sleek look that is engaging and relatable. Elements of the SGU brand identity guidelines should be used in conjunction with one another to create the highest impact and most recognizable SGU materials. We keep designs simple and clean, with uncomplicated graphic elements. Text is kept to a minimum. Just because there is room on a page does not mean it should be filled. We are generous with margins and white space. Pages that have more space on top and on the outside seem inviting and open. All materials are required to have two elements—the appropriate logo and a title. Imagery should be chosen with care; it sets the tone for the entire piece and is an important branding mechanism. Photography should be selected on the basis of mood and content theme rather than trying to represent everything within the piece. The following pages highlight successful visual executions of the SGU brand identity.
34 // Visual Execution Print and Digital Marketing Collateral School of Your Future Veterinary Medicine No M requ CAT in Medicine ired Master of Starts Here Public Health SGU’s veterinary medicine program offers a unique, innovative, and international approach to veterinary medicine. Our program incorporates basic science curriculum with clinical practice, giving you the skills, Work to improve lives around the training, and education you need for a career in globe with a dynamic MPH degree. animal healthcare. SGU offers an outstanding educational experience that will Why Choose SGU For Your Veterinary Medicine Degree? Study medicine Basic Sciences in the UK and Grenada get you to your goal—becoming a successful physician. 1,800 4. You’ll be supported throughout your education. 6. See SGU. School of Veterinary Medicine graduates Clinical Training in the US and UK 8:1 You can visit SGU—virtually. Our interactive, 360-degree tour will have practiced in 49 United States and 1. SGU provides a pathway to US and Canadian 2. Take advantage of SGU’s allow you to experience SGU’s 16 countries worldwide. The MPH program is residency training. vast clinical network. No. 1 SGU helps beautiful campus at your own accredited by the council Our award- Our state-of- convenience. Discover our state- Doctor of Medicine Program Outline on Education for Public 1 95 70 students succeed winning the-art facilities # % + of-the-art labs, newly redesigned Largest in an educational environment that Department help prepare residence halls, gorgeous beaches, Hands-On 6:1 PRECLINICAL MD PROGRAM Health. In 2015, the source values small- of Educational Services supports you for exams at SGU, USMLE, student centers, and more. training available student-faculty ratio which provider of new program was awarded the maximum term group learning, your personal residency, and To enter the tour, visit sgu.edu/vr. from day one for allows students to get to 7-Year MD Program Start 6-Year MD Program Start 5-Year MD Program Start 4-Year MD Program Start primary care for re-accreditation. provider of doctors residency of actively affiliations withat a low and professional beyond. physicians in the US 1 8:1 student to US UK development and all students. know their professors well. into first-year US placement rate licensed leading hospitals 7. Invest in your future. YEAR YEAR YEAR YEAR YEAR YEAR YEAR 1 2 3 1 2 3 4 faculty ratio success. residencies for for eligible 2020 physicians in and health systems • SGU is approved by the US the last 11 years US graduates who the entire US in three countries Department of Education for US 2nd 5. Ourand campus feels like home. government backed loans. US SGU’s dual-degree program will help you stand apart from combined, with applied for US workforce. 3 offer clinical Canada students can borrow up to the the crowd, preparing you to achieve leadership roles in 1,110 placements residencies. 2 ambulatory training. Students enjoy the benefits of a thriving multicultural cost of attendance. Preclinical Preclinical Preclinical Basic Principles Principles of Core Advanced environment on the True Blue campus, offering all the private practice, business, government, as well as international Sciences I Sciences II Sciences III of Medicine Clinical Medicine Clerkship Clinical in 2020.1 • Over 75% of all entering 4-year MD and research organizations. amenities and facilities of a world-class institution. students received scholarships in largest source of • High-quality accommodations and amenities to support the 2020/2021 academic year.4 Entry Requirements doctors for the entire your life and studies. US workforce 2 30+ • WASSCE: Minimum 6 subjects B2; Biology, Chemistry, Math, Physics, English 3. SGU prepares youandfor the “SGU provides you with all the resources • 60+ student clubs United States • Full sportMedical organizations. Licensing and recreation facilities. 8. Train here. Practice anywhere. 95% (6-Year MD program start) you need to become a successful first-time pass rate and affiliated schools in our vast • A Levels: Minimum 3 subjects As or Bs; Biology, Chemistry and either Math or Examination (USMLE). • SGU's network of more than 18,000 509 mean score by SGU clinical network of veterinary 1,105+ medical student and land the residency Physics; Biology, Math or Physics can be accepted at AS Level with strong physicians have practiced in every students on the NAVLE. medicine in five countries. 94% non-science third A Level (5-Year MD program start) of your choice. What you do with those state in the United States, as well as in over 50 countries around the world. • IB Diploma: Minimum of 32 points; 3 HL science subjects recommended; resources is your decision. If you study "SGU provides amazing support, not minimum of 2 HL subjects required, which must include Chemistry and Biology; hard and work hard, it will absolutely only from the faculty and clinical • SGU is accredited by the Grenada first-year US residency pay off in the end.” first-time pass rate on the USMLE mentorship. counselors but also peer-to-peer The camaraderie among Medical and Dental Council which is recognized by the NCFMEA as a US Accredited results 5 or higher (5-Year MD program start) placements in 2020… and reviewed by both the American Veterinary • IELTS 7.0 or equivalent and counting (LCME) comparable accreditor 3 Step 1 in 2019. The morestudents than 1,250 at SGUSGU is second to none” Medical Association (AVMA) and Royal College Kimberly Lally, MD ’14 • The US Department of Education students taking the exam for the deemed SGU accreditation of Veterinary Surgeons (RCVS). Pathology residency at Cedars-Sinai, CA first time hailed from 48 countries Njambi Mathenge, MD ’15 comparable to US accreditation. Transfusion medicine fellowship, Johns Hopkins Hospital, MD I would highly recommend SGU without over six continents. Cardiovascular They Disease posted an Fellow 1 Data as of August 2019 Assistant Professor, Pathology, Molecular and Cell Based Massachusetts General Hospital, Harvard Medical School impressive mean score of 221. hesitation. It allowed me to realize my 2 According to a 2019 article in the Journal of Medical 04/2021-048 Regulation, FSMB Census of Licensed Physicians in the Medicine, Mt. Sinai Hospitals, NY dreams. It’s added to my growth as a United States, 2018, Vol. 105. No 2 3 Data as of June 2020 person and as a physician. Dr. Gifty-Maria Ntim MD SGU, Ghana Apply today. Programs now available online and on-campus. sgu.edu/apply Inquiries: 1 Data as of September 2020. | 2 SGU student data as of November 2020. Dr. Nathan Kwablah, SGU Agent According to FSMB physician licensure data, 2019 | 4 Data as of 3/15/21 0244017872 or xtanmed@yahoo.com 3 High School and to College Students: HAVE YOUR r BEST SUMMER EVER! at u. ed on a today! Are you a future Have a summer What’s included in the doctor or veterinarian? experience you’ll Summer Leadership No matter where in the world you are, come never forget. Academy? to St. George’s University this summer. Gain For both high school and college enrollment, the 10- and 12-day High school students College students programs include:* practical skills and valuable insight into your 10-day experience for students 12-day experience for student • Course lectures future career path by enrolling in our aged 15–17 aged 18 and older • Hands-on training and labs Med/Vet Summer Leadership Academy. • Meals Qualifying participants will receive college credit through the St. George’s • Accommodations University School of Arts and Sciences by participating in lectures and clinical • Transportation on Island practicum sessions. • Special events • Field trips Enrolling in SGU’s Med/Vet Summer Leadership Academy helps you: Participants in the Summer Leadership Academy program will be greeted at the airport and transported to the campus by an official University representative. What happens at the Academy? Med/Vet Summer Gain Learn Enjoy a wide Build Study As a Summer Leadership Academy student, you will: practical valuable variety of meaningful international • learn about your patient’s cardiovascular, nervous, and skills through information cultural and professional healthcare musculoskeletal systems Leadership Academy hands-on during recreational connections systems training and innovative field trips to enhance and global • learn how to suture and treat clinical patients lab work in and and events your healthcare • enjoy several fun trips including a visit to a waterfall, a hike in the small group interactive educational issues rainforest, and a dinner cruise sessions lectures journey Not only will you make friends and enjoy yourself, you’ll gain a competitive edge in planning your future medical career. Visit sgu.edu/summeracademyschedule to view a sample schedule. 01/2020-002 *Please note the Summer Leadership Academy program tuition does not include round-trip airfare or the optional scuba diving expenses.
35 // Visual Execution Presentations 2 5 19 Your Future "The academic structure of St. George’s University, with regard to providing the in Medicine QUESTION #1 necessary resources and foundational materials and knowledge to be successful, Starts Here Will I get a US residency? was incredible. SGU provides amazing support, not only from the faculty and clinical counselors but also peer-to-peer mentorship. The camaraderie among students at SGU is second to none." Njambi Mathenge, MD ’15 Cardiovascular Disease Fellow Massachusetts General Hospital Harvard Medical School 3 14 22 A dedicated support Clinical and ambulatory system focused on your success training and support in 70+ hospitals and health systems Academic programs in state-of- in 3 countries the-art facilities to prepare for exams at SGU, USMLE, residency and beyond. Interactive Team Instruction facilitates learning and long-term St. George’s University retention of content by offering US CANADA UK opportunities for reinforcement and integration. School of Medicine CA CT FL GA IL LA MD MI NJ NV NY OH WI 4 17 33 SGU has locations in Grenada & the UK ...has graduated BASIC SCIENCES CLINICAL over 18,000 PROGRAM YEAR YEAR YEAR YEAR MD PATHWAY 1 2 3 4 Student clubs successful physicians. Grenada or UK Grenada US and/or UK affiliated hospitals and organizations (possible electives in Canada) Optional selectives in Kenya, Czech Republic, Thailand, Sweden, India, etc. Each location offers the same curriculum, faculty, and outcomes.
36 // Visual Execution Digital Ads and Emails
37 // Visual Execution DESIGNS TO AVOID We are moving away from large fields of Since its establishment in 1999, the School of Veterinary Medicine has been dedicated to providing a broad range of educational and professional training opportunities, preparing red, school-specific i and inspiring students to become leaders in the field of veterinary medicine, and curtailing the current shortage of veterinarians colors, serif fonts, worldwide. We now have over 1,400 Doctor of Veterinary Medicine graduates from our American Veterinary Medical Association and dense blocks Council on Education (AVMA COE) accredited DVM program, joining more than 15,000 medical graduates who are pursuing careers of text. #1 in all four corners of the globe—a testament Gain global 2,300 to the soundness of a St. George’s University experience international international education and to the excellence of our faculty and curriculum. with 70+ affiliated students provider hospitals in the Students, graduates of physicians Our veterinary medical students begin their US and UK and counting. studies at our state-of-the-art True Blue and faculty from practicing in the US— campus in Grenada, West Indies, where 140 countries more than any other we have highly trained full-time faculty, augmented by visiting professors, who are non-US medical experts in their fields and dedicated solely to school in the world.* teaching. After the completion of the basic Exclusive agreement *According to US Medical Regulatory Trends and Actions 2018 veterinary medical sciences and preclinical 400 as published by the Federation of State Medical Boards. with Health SGU’s network training, students are placed at one of our 941 St. George’s University Education England campus-based of doctors have affiliated veterinary medical schools in the United States, United Kingdom, Ireland, University Centre, Grenada, West Indies c/o University Support Services, LLC INTERNATIONAL SCHOOLS for graduates to do faculty from practiced in US residencies Canada, or Australia. The North American Correspondent postgraduate training around the world 50+ countries in 2018 Our community has drawn students and Office of Admission 3500 Sunrise Highway, Building 300 Great River, NY 11739 educators from over 140 countries. We enjoy all the benefits of a thriving multicultural Phone: +1 (631) 665-8500 ext. 1380 US/Canada Toll Free Phone: 1 (800) 899-6337 ext. 1280 environment in a wonderful campus that offers UK Free Phone: 0800 1699061 ext. 1380 all the physical amenities and best scientific Fax: 1 (631) 665-5590 facilities of a world-class institution. www.sgu.edu/dvm • SGUenrolment@sgu.edu 09/2017-162 THE PATH TO AN MD BEGINS AT THE School of Veterinary Medicine Academic Structure PREMIER CARIBBEAN MEDICAL SCHOOL DOCTOR OF VETERINARY MEDICINE (DVM)—INTERNATIONAL SCHOOLS PROGRAM YEAR St. George’s University School of Veterinary Medicine offers a range of entry options into the Doctor of Veterinary Medicine program for applicants of all ages and academic qualifications. Based on their academic background, Doctor of Veterinary Medicine degree #1 provider US and Canadian applicants will enter a seven-, six-, five-, or four-year DVM program. Students presenting secondary school (or Advanced Level or International Baccalaureate) credentials are placed into the five- or six- year programs based on 8:1 Veterinary Medicine Year 4 of doctors into students achieved 930 academic background and performance. Students from the US, Canada, or a North American-based educational + first-year US RESIDENCIES 95 % a 95% first-time system who hold a bachelor’s degree typically enter the four-year Doctor of Veterinary Medicine program. Applicants accepted directly into the DVM program generally complete the degree requirements in four years. This chart outlines the entry requirements for each program and indicates where a student would typically begin Veterinary Medicine Year 3 residencies for the IN 2018 THUS FAR USMLE pass rate on the Small Group Student the DVM program based on their academic credentials. last eight years PASS RATE USMLE Step 1 Faculty Ratio Learning combined. in 2017. ENTRY POINT QUALIFICATIONS Veterinary Medicine Year 2 BSc, MSc, or PhD degree: Requisite science foundation in biology, chemistry, math, 4 YEAR DVM PROGRAM Veterinary Medicine Year 1 and physics 3 ADVANCED LEVELS: A’s and B’s in Chemistry, Biology, and either Math or Physics 1 FULL IB DIPLOMA: Minimum 32 points; 3 HL science subjects, including Chemistry 5 YEAR DVM PROGRAM Preveterinary Medical Sciences 3 and Biology, results 5 or higher1 INDIA 10 + 2: Minimum 80% FURTHER EDUCATION: AS Levels, Baccalaureate/South Africa Matric/Higher School 6 YEAR DVM PROGRAM Preveterinary Medical Sciences 2 Exam, Irish Leaving Certificate, Senior Certificate2 6 ORDINARY LEVELS: Strong science performance 7 YEAR DVM PROGRAM Preveterinary Medical Sciences 1 SECONDARY OR HIGH SCHOOL DIPLOMA: Strong science performance St. George’s University reserves the right to have a student sit for a preveterinary medical placement exam. 1 Consideration for entry to Preveterinary Medical Year 1 and 2 with lower grade or subject deficiency. | 2 In cases of superior grades, students may be placed in the five-year program.
38 // Visual Execution SCHOOL OF MEDICINE FACT SHEET Our Graduates MICHEL NAWFAL, MD ‘03 • LEBANON Dr. Nawfal is a prescribing clinical psychologist in Lebanon, Scholarships St. George’s University is dedicated to ensuring the best students have access to Join the more than 15,000 St. George’s University MD graduates SCHOOL OF MEDICINE AT A GLANCE treating patients that suffer from psychiatric and psychological disorders. He has extensive research and teaching experience, currently lecturing at Notre Dame University, the Lebanese the best medical education. We’ve developed a range of scholarships for qualified students to help make their dreams a reality. SGU AND THE MIDDLE EAST who have practiced in all 50 US states and in over 50 countries AND NORTH AFRICA • The International Peace Bursary. An award to non-US citizen/permanent ENROLLMENT American University, and is also a guest lecturer at the American residents who exhibit academic excellence and demonstrate financial need. around the world, including the United Kingdom and Canada. Current Enrollment 6,021 University of Beirut. This program is committed to promoting a student body made up of diverse Total MD Continuum 5,823 Dr. Nawfal makes volunteer work a staple of his medical career. He received the For more than 40 years, St. George’s University has been providing the world with highly nationalities and cultural backgrounds, which in the future will contribute to a trained doctors. Founded in 1976 with the goal of drawing the best talent from around the MD Program 5,654 UFE medal in 2007 from the Union of the French outside France for his help in world, SGU has become a leading center for academic excellence worldwide. With students and faculty from more than 140 countries, we truly are an international institution, with a Premedical Program 169 evacuating European citizens who were living in Lebanon during the time of the worldwide medical community. Application required. • The Keith B. Taylor Bursary. An award to non-US citizen/permanent residents World-Class Medical Education unique global perspective poised to help educate students in this rapidly shrinking world. GRADUATES Lebanon-Israel War of 2006. entering the Keith B. Taylor Global Scholars Program who exhibit academic SOM Graduates 14,876 Dr. Nawfal is a known public figure in the field of mental health as he is frequently ADMISSION AND CURRICULUM MD 14,286 on Lebanese and international television shows, including as a psychological excellence and demonstrate financial need. Application required. St. George’s University offers four entry options for the MD program, ranging from four to MPH 869 consultant for both NBC’s Middle Eastern version of The Biggest Loser as well as For a full list of scholarships, visit sgu.edu/som-scholarships. BMedSci 274 seven years in length depending on a student’s academic qualifications. Students entering Abu Dhabi TV’s famous show Ton of Cash. the five-, six-, and seven-year MD programs must meet academic standards to be promoted MSc 57 into the four-year medical program. The basic sciences (first two years of the four-year MD MSc in Public Health 7 HUSENG VEFALI, MD ‘10 • TURKEY program) are completed in Grenada, and clinical training (last two years) are completed at affiliated hospitals in the US, UK, Canada, or Grenada. PhD 3 BS Nursing 39 To follow in his father’s footsteps, Dr. Vefali left his homeland of Programs That Put You at the Head of the Class • The MD program begins classes in mid-August and mid-January each year. MS Basic Medical Science 30 Turkey to pursue a career in medicine. He completed an internal • The Keith B. Taylor Global Scholars Program offers the unique opportunity to spend the COUNTRIES WHERE MOST medicine residency at Seton Hall University St. Michael’s Medical KEITH B. TAYLOR GLOBAL DUAL DEGREE first year of Basic Medical Sciences at Northumbria University in Newcastle, England. Center in Newark, New Jersey, and is currently completing a • For additional information, please see the SGU website at sgu.edu/som-admissions. MD GRADUATES RESIDE SCHOLARS PROGRAM OPPORTUNITIES United States 10,794 cardiovascular disease fellowship at Temple University St. Luke’s Residency programs are continuing Combine a Doctor of Medicine (MD) Canada 771 Hospital in Bethlehem, Pennsylvania. CLINICAL CENTERS AND AFFILIATED HOSPITALS to place more emphasis on global with a Master of Public Health (MPH) Trinidad and Tobago 232 Dr. Vefali attended SGU on an International Peace Bursary and thrived in his new medicine—and seeking new residents through our MD/MPH dual degree Grenada 97 surroundings, both socially and academically. He was a member of the Student United Kingdom 94 with this experience. Participating in program, which can be earned in less UNITED STATES Government Association and Clinical Research Society, and president of the Botswana 74 the Keith B. Taylor Global Scholars than five years. In addition, you may Persian Student Association. Program offers the unique opportunity consider the freestanding MPH degree US RESIDENCY PLACEMENTS “SGU was really an ideal medical school setting,” Dr. Vefali said. “It has all the IN 2017 BY SPECIALTY to spend the first year of Basic Medical from our Council on Education for Public conveniences of back home, but still it’s laid back so you can concentrate on your Internal Medicine 43% Sciences at Northumbria University in Health (CEPH) accredited program, studies. It could not have worked out any better.” Family Medicine 18% Newcastle, England, followed by study in which you would learn how to both Pediatrics 10% in Grenada and clinical rotations in the prevent and treat public health issues. UNITED KINGDOM Surgery 7% YOUSRA HAWLI, MD ‘04 • LEBANON US, UK, and Grenada. Psychiatry 5% Dr. Hawli is a board-certified internist and sub-specialist in Emergency Medicine 5% endocrinology and metabolism, owning and operating the Hawli Obstetrics and Gynecology 3% Clinic in Lebanon since 2009, which has a dietician and psychologist Anesthesiology 3% on staff with plans to add a cardiologist and ophthalmologist in the Internship 2% near future. In addition, Dr. Hawli is an Assistant Professor for the Transitional Year 1% School of Health Sciences at Beirut Arab University. UNITED STATES Northeast Region 37 INTERNATIONAL United Kingdom 16 Neurology 1% Pathology 1% Through SGU, Dr. Hawli scored in the 99th percentile on her USMLE Step 1 and Contact Us For More Information South Region 6 Central Region 7 Canada 2 Grenada 1 All Others* 1% 2 exams, helping her secure a coveted internal medicine residency at University +1 (631) 665-8500 ext. 1380 • sguenrolment@sgu.edu • sgu.edu West Region 6 States/countries with affiliations Clinical centers/affiliated hospitals * All Others: Child and Adolescent Psychiatry (P), Child Neurology (N), of Connecticut Health Center and a two-year endocrinology and metabolism Diagnostic Radiology, Foundation, Internal Medicine/Pediatrics, Internal Medicine/Psychiatry, Neurological Surgery, Orthopaedic Surgery, Physical Medicine and Rehabilitation fellowship at American University of Beirut Medical Center in Lebanon. Grad and student data as of March 1 2017 11/2018-212 ©2018 St. George’s University ACADEMIC PROGRAMS Stand-Alone Degrees Admissions and Academic Structure • MD St. George’s University offers a range of entry options to • MPH/Public Health our Doctor of Medicine program. Our seven-, six-, five-, or • MSc Anatomy APPROVALS AND ACCREDITATIONS four-year MD programs cater to applicants of all ages and • MSc Biochemistry • Accredited by the Government of Grenada • The National Committee on Foreign academic qualifications. Below you will find a diagram of our • MSc Bioethics Medical Education and Accreditation • Accredited by the Caribbean academic structure and entry requirements for each level of • MSc Microbiology Accreditation Authority for Education in (of the US Department of Education), for Medicine and other Health Professions the purpose of conferring student loans, our MD program. MD DEGREE • MSc Physiology and Neuroscience • MSc Tropical Medicine (CAAM-HP), which is recognized by the General Medical Council (GMC) in the UK has deemed Grenada’s accreditation standards to be comparable to those About SGU Where You Will Be Studying Classes begin in August and January of each year. • PhD Anatomy/Anatomical Education and by the World Federation for Medical utilized by the United States August Matriculation: The application and all supporting Clinical II • PhD Anatomy/Anatomical Sciences Education/Foundation for Advancement • St. George’s University’s School of of International Medical Education and Medicine has been reviewed and For over 40 years, St. George’s University has been THE CAMPUS documentation must be received by June 15 of the same year. • PhD Microbiology 140+ Research (WFME/FAIMER). After 2023, approved by the following bodies providing the world with highly trained doctors. Students complete their basic sciences SAINT PATRICK • PhD Physiology and Neuroscience SAINT MARK January Matriculation: The application and all supporting the Educational Commission for Foreign internationally: Founded in 1976 with the goal of drawing the best at our $250 million-plus USD state- SAINT JOHN SAINT documentation must be received by November 15 of the Medical Graduates (ECFMG) will issue ANDREW • Premedical • The Bahamas Medical Council talent from around the world, St. George’s University Clinical I an ECFMG certification only for degrees of-the-art, idyllic campus situated on preceding year. • The Bermuda Medical Council has become a leading center for academic excellence SAINT Dual Degrees Countries from the beautiful, safe island of Grenada. GEORGE obtained from a medical school with an ★ SAINT DAVID Prospective candidates should note that the entering classes are highly • The Sri Lankan Medical Council • MD/MPH accreditation recognized by the WFME worldwide. With students and faculty drawn from over which SGU MD Over 65 buildings create the perfect competitive and those applications completed early have the advantage of being • In March 2015, St. George’s University • The Thailand Medical Council students and faculty reviewed at the beginning of the admission process. • MD/MSc Anatomy 140 countries, we truly are an international institution, environment in which to learn, Integrated School of Medicine’s MD program • The Medical Board of Trinidad with a unique global perspective poised to help have been drawn • MD/MSc Bioethics was approved by the New York State and Tobago investigate, play, and make lifelong Systems II QUALIFICATIONS* ENTRY POINT 270+ • MD/MSc Biomedical Research Education Department for long-term • The US accreditation educate students in this rapidly shrinking world. networks of colleagues and friends • MD/MSc Microbiology clinical clerkships in New York for a authority for public health period of seven years subject to standard from around the world. SCIENCE DEGREES • MD/MSc Neuroscience reporting requirements programs, the Council on Education for Public DEGREES OFFERED BSc, MSc, and/or PhD with requisite: 4-Year Integrated • MD/MSc Physiology • Approved by the New Jersey State Health has granted full The University offers medical degrees in its School of SGU MD graduates science foundation in Biology, MD Program Systems I • MD/MSc Tropical Medicine Board of Medical Examiners to conduct accreditation to St. George’s University’s Medicine and independent and dual graduate degrees are from countries in CLINICAL TRAINING Chemistry, Math, and Physics clinical clerkship programs at SGU Master of Public Health degree program the Middle East Doctor of Medicine clinical rotations are OPTIONAL SELECTIVES LOCATED in the sciences and public health. AROUND THE WORLD SEE SGU affiliated New Jersey teaching hospitals through 2022. The program originally and North Africa completed at our affiliated hospitals. 3 ADVANCED LEVELS/CAPE UNITES and an alternatively accredited medical gained accreditation in 2010, and was re- Czech Republic • India SGU boasts an impressive $250 million- ACCREDITATIONS AND APPROVALS We currently have over 70 affiliations 1 AND 2: A’s and B’s in Chemistry, 50+ school by the Advisory Graduate accredited in 2015 for seven more years, Kenya • Sweden • Thailand plus campus with more than 65 buildings Biology, and either Math or Physics Medical Education Council of New the maximum term for re-accreditation. The University’s academic programs are accredited and located in the United States, United housing state-of-the-art classrooms, Jersey (AGMEC) within the New Jersey SGU is one of only a few non-US United Kingdom an impressive medical library, lecture approved by many governing authorities, including but Kingdom, and Grenada. FULL IB DIPLOMA: Requires a Commission of Higher Education institutions approved by the CEPH to 5-Year halls, laboratories, a student center, minimum of 32 points; 3 HL subjects Preclinical III health services building, and climate- • Included on the list of medical schools hold this coveted distinction. not limited to: Current SGU MD MD Program recognized by the Medical Board of • Department of Public Health and • Caribbean Accreditation Authority for Education students are from recommended – 2HL subjects required controlled student housing. But don’t take our word for it. It’s important for you to actually see the foundation of your California • Licensed by the Florida Commission on Preventive Medicine designated as a World Health Organization (WHO) in Medicine and other Health Professions (CAAM- countries in the Middle East and North Africa SGU Doctors Making a Global Impact including Biology and Chemistry with results of 5 or higher entire career, visit the campus, meet the Independent Education Collaborating Center on Environmental HP)—recognized by General Medical Council and Occupational Health (GMC) in the UK, the World Federation for Medical Data as of INDIA 10+2: Minimum 80% faculty, mingle with your peers, and see October 2018 our facilities for yourself. And we will pay Education (WFME), and the Foundation for SGU Students and Graduates for that to happen. If you take advantage SCHOLARSHIP OPPORTUNITIES Advancement of International Medical Education FURTHER EDUCATION: AS Levels, of the See SGU Program and visit the Join SGU’s more Have Come From 20+ North African Baccalaureate/South Africa Matric/ 6-Year A variety of partial- and full-tuition scholarship awards are available based on academic and Research (FAIMER) and Middle Eastern Countries Preclinical II campus, apply, get accepted, and excellence and/or need. For more information on the scholarships listed below, than 16,000 Higher School Exam, Irish Leaving MD Program ultimately matriculate, SGU will refund qualification, and the application process, visit sgu.edu/som-scholarships. • Council on Education for Public Health (CEPH) Afghanistan, Algeria, Armenia, Azerbaijan, you the cost of your airfare and hotel.* MD graduates Certificate, Senior Certificate • Educational Commission for Foreign Medical Graduates Bahrain, Cyprus, Egypt, Georgia, Iran, Iraq, Israel, Visit sgu.edu/seesgu or call an admission • The Chancellor’s Circle Legacy of Excellence Scholarship who have practiced Jordan, Kazakhstan, Kuwait, Lebanon, Libya, Morocco, • Legacy of Excellence Scholarship (ECFMG) 6 GCSE: Strong science performance advisor for details. in over 50 countries Pakistan, Saudi Arabia, Syrian Arab Republic, 7-Year • Keith B. Taylor Bursary SEC SCHOOL DIPLOMA: Strong Preclinical I *Airfare will be refunded from the continental United States, Canada, and United Kingdom around the world. United Arab Emirates, Uzbekistan, Yemen MD Program US Department of Education loans are available for qualified US students Data as of October 2018 science performance, credit for AP 10/2017-164 * Flexibility in placement and consideration based on academic and personal history. FOR MORE INFORMATION: US/Canada: 1 (800) 899-6337 • Worldwide: +1 (631) 665-8500 • sguenrolment@sgu.edu • sgu.edu/md
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