BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
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WINTER 2019
BLAZING NEW
TRAILS
ACBSP Announces
Certificate Accreditation
Page 6
A.Commentary: A New Year, ACBSP Launches
A New Year of ACBSP Travels Innovation Challenge
Page 2 Page 11
Winter 2019
ON THE COVER:
ACBSP Announces Certificate Accreditation
PAGE 6
IN THIS ISSUE
2 A.Commentary: A New Year, A
New Year of ACBSP Travels 28 Joliet Junior College – the Nation’s
First Public Community College –
Hosts Region 4 ACBSP Members
4 Welcome New Members!
31 University Of Redlands Launches
Purposeful Leadership Initiative
5 Access Accreditation
32 Student Teacher
10 Accreditation Governance Board
(AGB) to Oversee Certificate 36 Innovative Collaboration for Better
Learning Outcomes Results
Accreditation
15 Now Accepting Applications for
the 2019 Chair’s Award 38 Building the ACBSP Accreditation
Profile in the Chinese Higher
Education Industry
18 Record Graduate Growth Rates
through Faculty Led Recruitment 42 Leverage Your ACBSP
Membership into Something More
& Retention Strategies
24 Accreditation Roadmap Series—
Standard 4: Student 43 2019 Events
Learning Assessment
Mission
ACBSP promotes continuous improvement and recognizes
LIST OF CONTRIBUTORS
excellence in the accreditation of business education
programs around the world.
Editorial
CHEA Scope Managing Editor
Melinda Dorning
ACBSP accredits business, accounting, and business-related mdorning@acbsp.org
programs at the associate, baccalaureate, master, and
doctorate degree levels worldwide Contributing Writers
Alejandro Cheyne, Ph.D.
Editorial Universidad del Rosario
ACBSP Board of Directors
alejandrocheyne@gmail.com
Melinda Dorning, Managing Editor, mdorning@acbsp.org
Alla Adams, Ph.D.
Park University
ACBSP Impact is published four times a year by ACBSP –
Accreditation Council for Business Schools & Programs aadams@park.edu
11520 West 119th Street, Overland Park, KS 66213
Harold Griffin, Ph.D.
Tel: +1.913.339.9356 Park University
acbsp.org | impact.acbsp.org harold.griffin@park.edu
Clarice Tate
Subscription Peregrine Academics
Tate@PeregrineAcademics.org
If you are an individual member or corporate member of
ACBSP, you are already subscribed to receive this publication Michelle Byrd
Greenville Technical College
via email. Accreditation Governance Board
Michelle.Byrd@gvltec.edu
All others can subscribe by emailing mdorning@acbsp.org.
Germain Pichop, Ph.D.
Oklahoma City Community College
Kappa Beta Delta Board President
Guidelines for Authors gpichop@occc.edu
ACBSP Impact welcomes submissions of articles between
1,500 and 3,000 words from recognized thought leaders and ACBSP Staff Contributors
business education professionals in their respective field on
Jeffrey Alderman
trending topics important to business education, as well as
jalderman@acbsp.org
articles pertaining to assessment of quality through the ACBSP
accreditation process. ACBSP institutions may also submit Wilfredo Giraldo
articles to share their successes with our global community. wgiraldom@acbsp.org
Patty Peng
To submit an article, visit acbsp.org/writeforimpact. pattypeng@acbsp.cn
Nathan Eberline
A high-resolution photo of the author is required.
neberline@acbsp.org
Carmen Hayes
Advertising chayes@acbsp.org
Members with Valued Partner Agreements may submit a full or
1/2 page ad to mdorning@acbsp.org. Art
All other advertising is subject to review and does not Art Director & Production Designer
constitute an endorsement by ACBSP. Gary Arnold Seevers
garnoldseevers@acbsp.org
Contact mdorning@acbsp.org to receive a rate card.
ACBSP IMPACT | A.Commentary A.Commentary A New Year, A New Year of ACBSP Travels By: Jeffrey Alderman ACBSP President/CEO jalderman@acbsp.org Winter is often a busy time for many as we wind expediency and usefulness of technology, given down from the holidays and begin planning for the complexities of the accreditation process and the year that lies ahead. This is true for both the time, effort, and financial investment that must business and academia. Annual planning requires be committed to become accredited, our sales not only a look at the past, but a look to the approach is often most successful when interested future as we set goals and targets for what can be institutions can meet someone face-to-face to accomplished in the new year. discuss what all is involved. Given its importance, planning and goal setting It’s interesting to note that given the membership often becomes a slow-moving process. For demographics and our recruitment trends, some, they are ready to hit the ground running approximately 60 percent of new member in January. For others, they are still seeking applications are from schools outside of the inspiration as they approach this task well after United States. I certainly envision this trend to the start of the New Year. I typically fell into the continue for the foreseeable future. It’s not that former for most of my life, but lately, with so many institutions from the U.S. do not see the value deadlines and responsibilities, I find myself in the of specialized accreditation. By now, most have latter, especially when it comes to planning my either earned accreditation or they have made a business travels for the year. conscience decision that it is not for them. Given that ACBSP is a voluntary membership, the As each calendar year winds down, I spend a home office works diligently to retain our current lot of time reviewing the successes of the prior members as well as recruit new members. The year and then begin planning for my travels. As end of each calendar year allows us to review President, I often receive a lot of invitations to and analyze where we have been successful and visit member schools in the context of ceremonial where we need to place greater emphasis. Rarely visits and I admit that it is as exciting for me as do I meet someone who says that accreditation it is for the schools. In my four years at ACBSP, is not a good idea, but good ideas alone do not I have learned a lot about international journeys convince a business unit to join our organization. and travel in general. It is so gratifying that many of our members are So, here’s an interesting admission. Prior to joining also our greatest source of leads. I join the Board ACBSP, I had never flown across an ocean. It’s of Directors in expressing our appreciation to true! Growing up in Michigan, I did spend a lot of everyone who has been instrumental in building time in Canada, and I took part in a mission trip awareness of ACBSP accreditation as well as to Costa Rica; but save for a one-time visit to continuing to refer schools that would benefit the Bahamas, my passport was pretty bare. The from the accreditation process. Despite the primary reason being that all my professional 2 | ACBSP.ORG | WINTER 2019
A.Commentary | ACBSP IMPACT
positions were with local or state associations. gaining middle-of-the-road status with several
For example, during the eight years I served as airlines, which is not ideal. Like them or loathe
executive director of the Kansas Bar Association, them, you have to work with airlines. By the way,
I would rent a car and drive to the many local it has been my experience that the best prices for
county bar association events that I attended. international flights are often offered on Sunday
With 105 counties in Kansas, that’s a lot of time mornings and Tuesdays for domestic flights
behind the wheel including trips to the four in the U.S.
corners of the state that could take nearly as long
as a flight to Europe. In the coming year, I am planning to visit
Bangladesh, Canada, China, Colombia, Czech
During the past four years, I have flown nearly half Republic, Egypt, India, Japan, Lebanon, Peru,
a million miles while visiting 31 countries and each South Africa, and Vietnam, with others to be
trip is unique and the memories are wonderful. determined. I truly look forward to meeting our
I often tell my friends, however, while those members wherever they may be.
photos they see posted on Facebook may seem
glamorous, traveling for work can be a lonely and Please be sure to check out my new travel blog at
isolated experience…for me and for my family. To https://wordpress.com/posts/my/impact.acbsp.
improve the traveling experience and my work org. If you would like me to visit your institution,
efficiency, I have learned much through trial-and- please send a note to my email address shown
error as well as by researching tips online and below. Here’s to a blessed, prosperous, and safe
getting hints from colleagues. year of travels!
I take a good part of January deciding which
directions I will be heading for the upcoming
year. I want to make sure that I am maximizing
my time and productivity so I literally spend As always, we are grateful
hours researching flight patterns and securing for the trust you place in us,
the best prices. I do the same for hotels. Then I
have to think about ground transportation and
how I can travel as lightly as possible, particularly
for trips exceeding a week. And do not get me
started about visas! If you fly a lot, you definitely
have to pick an airline in which you are going To connect with Jeffrey Alderman regarding
.
to accrue miles to gain status that provides for ACBSP matters or just to say hello, please email
class upgrades, complimentary luggage, and him at jalderman@acbsp.org or call the home
other perks. My first year, I made the mistake of office at (913) 339-9356.
WINTER 2019 | ACBSP.ORG | 3
ACBSP IMPACT | Welcome New Members Welcome New Members! Associate Degree Institution Location Region Rowan College at Gloucester County New Jersey 1 The Public Authority for Applied Education Kuwait 8 Baccalaureate/Graduate Degree Al Khawarizmi International College United Arab Emirates 8 Amberton University Texas 6 Beijing Foreign Studies University China 8 Beijing International Studies University China 8 Columbia College Missouri 5 Cyprus Institute of Marketing Cyprus 8 Drew University New Jersey 1 European School of Business and Management Czech Republic 8 Five Towns College New York 1 Fort Hays State University Kansas 5 Guangdong University China 8 Houston Baptist University Texas 6 Iqra University Pakistan 10 Kardan University Afghanistan 10 Mercyhurst University Pennsylvania 2 Mount St. Joseph University Ohio 4 Muscat University Oman 8 National Business School Guatemala 9 Northwest Florida State College Florida 3 Seminole State College of Florida Florida 3 Seoul School of Integrated Sciences Korea 8 South College Tennessee 3 The Maharaja Sayajirao University India 10 Universidad Tecnologica Centroamericana (UNITEC) Honduras 9 United States Sports Academy Alabama 3 Universidad Anahuac Cancun Mexico 9 Universidad Catolica San Pablo Peru 9 Universidad CNCI De Mexico Mexico 9 Universidad de la Salle Colombia 9 Universidad Hernando Arias De Saavedra Paraguay 9 Universidad Interamericana de Panama Panama 9 Universidad Militar Nueva Granada Colombia 9 Universidad Nacional del Callao Peru 9 West Virginia University Institute of Technology West Virginia 2 Westcliff University California 7 4 | ACBSP.ORG | WINTER 2019
Baccalaureate/Graduate Degree Spotlight | ACBSP IMPACT
sponsored by:
Leadership Institute • Academic Services
ACBSP invites you to attend a workshop that gives you full access to the ACBSP
accreditation process. This intensive three-day seminar will cover the standards and criteria in
detail, with presentations by ACBSP accreditation staff and members with business programs
accredited by ACBSP who have developed best practices for each standard. Don’t miss this
opportunity! Register now for one of three workshops remaining in 2019:
February 28-March 2 Who Should Attend?
Western Governers University • Austin, Texas • Faculty members from schools interested in
pursuing candidacy for ACBSP accreditation
April 25-27 • ACBSP members in candidacy
Seneca College • Toronto, Ontario, Canada
• ACBSP members seeking
reaffirmation of accreditation
September (specific dates TBA)
• ACBSP members seeking accreditation
Overland Park, Kansas (tentative location)
of certificate programs
Schools interested in pursuing candidacy, Registration Information
in candidacy, or seeking reaffirmation of The registration fee is $600 (USD) per attendee
accreditation will also be provided with in-class and includes:
time to a specific criterion within each standard
• Lunches on 2 days
using the online reporting portal.
• Continental Breakfasts on 2 days
Topics to be Covered: • Refreshment Breaks
• Review of Accreditation • Electronic/printed copies of materials
Standards & Criteria 1-7
Attendees are required to bring their own laptops, netbooks,
• Review of the Accreditation Process or tablets for exercises. ACBSP will not provide mobile
devices for attendee usage.
• Evolution of the Standards & Criteria
• Demo and Tour of the Online Reporting Portal Seating is limited, so register
and book your hotel soon.
• Best Practices for Each Standard
• Hands-on Examples and ACBSP thanks University of Southern Nevada
for hosting the January workshop in Las Vegas;
Exercises for Each Standard
.
Western Governors University for hosting the
• An Overview of the February workshop; and Seneca College for
New Certificate Accreditation hosting the workshop in April.
WINTER 2019 | ACBSP.ORG | 5
ACBSP IMPACT | Certificate Accreditation
E S THE FIR
OM ST
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SP
OF
ACB
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BUS
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IFICATE ACC
6 | ACBSP.ORG | WINTER 2019
Certificate Accreditation | ACBSP IMPACT
BY: DR. STEVEN PARSCALE,
CHIEF ACCREDITATION OFFICER
SPARSCALE@ACBSP.ORG
Innovation and creativity are essential to remain relevant and exist in this
dynamic world of higher education. We all know products and services that
were a part of our daily lives years ago that are no longer around. There is
no “business as usual” in this competitive market—not for ACBSP or for the
members we serve. In order to stay competitive, we must innovate, create,
and continually improve the products and services we offer.
Innovation and creativity start with leaders. A successful leader is one with
a strong vision who can effectively communicate that vision in a way that
motivates others to act. ACBSP President/CEO Jeffrey Alderman had a vision
in 2015 of ACBSP accrediting certificates. He said, “Certificates are where we
need to be. They are what our institutions offer and what the business industry
expects.” He shared that vision with me and with the Accreditation Governance
R
Board (AGB) and encouraged us to put a plan in place. And that is exactly
what we did. For the past three years, the AGB, both the Associate Degree
and Baccalaureate/Graduate Degree Board of Commissioners, and myself
developed the process to accredit certificates.
ACBSP IS THE FIRST BUSINESS ACCREDITOR
N
TO OFFER CERTIFICATE ACCREDITATION!
Certificates provide flexibility for business schools and programs to offer
TIO
diversified training in a matter of months, rather than years, preparing students
to enter the workplace quickly. Companies need employees who can be
trained quickly in multiple and diverse skills. Certificates fill that need and
ACBSP certificate accreditation provides the validation. Just as we do for
accredited business programs, ACBSP wants to partner with business schools
and programs to continue providing exceptional quality education through
certificate accreditation. >>
These standards are on the leading edge
of management practices that have been
proven to work in high-performing higher
education institutions.
WINTER 2019 | ACBSP.ORG | 7
ACBSP IMPACT | Certificate Accreditation
SEVEN STANDARDS FOR WHAT IS THE PROCESS FOR CERTIFICATE
CERTIFICATE ACCREDITATION ACCREDITATION FOR A NON-MEMBER?
ACBSP has developed seven standards for To begin the process of certificate accreditation
certificate accreditation. These standards on your campus, you must first apply and become
are modeled on the Education Criteria for approved for ACBSP membership. The next step
Performance Excellence, Baldrige National Quality is to apply to enter candidacy for accreditation
Program. These standards are on the leading edge of certificates. You will be assigned a mentor
of validated management practices that have and granted access to the online reporting portal
been proven to work in high-performing with a login as a candidate for accreditation.
higher education institutions. You will also receive a “Candidate for ACBSP
• Leadership Accreditation” logo that you can use on your
• Strategic Planning website and in any material promoting your
certificate program(s).
• Student and Stakeholder Focus
• Student Learning Assessment
Your mentor will provide feedback on the
• Faculty Focus information you present in the online reporting
• Curriculum portal as evidence of meeting the standards and
• Key Performance Results criteria. Your mentor will advise ACBSP when you
are ready to lock your self-study and prepare
“Baldrige helps organizations address a for a site visit.
dynamic environment, focus on strategy-driven
performance, achieve customer and workforce Your site visit team will provide a feedback report,
engagement, and improve governance and ethics, which you will respond to with comments. The
societal responsibilities, competitiveness, and self-study, feedback report, and your comments
long-term organizational sustainability. It offers will be presented to the Accreditation Governance
you a comprehensive management approach Board (AGB). The AGB will then make an
that focuses on results in all areas, organizational accreditation decision. You will be notified of the
and personal learning, and knowledge sharing.” accreditation status of your certificates following
(https://www.nist.gov/baldrige/how-baldrige- that decision, which occurs in April and November
works) of each year. Once approved, you may announce
to all stakeholders that your certificate(s) are
Accreditation is a quality management tool that ACBSP accredited and begin using the
helps you identify what it takes to be competitive “ACBSP Accredited” logo.
and achieve success in your environment, ensuring
that everyone understands and can contribute
to your long-term success. When you accredit
certificates, you will identify strengths and gaps
within and among the standards. As the synergism
ACBSP is the first business
continues, you will begin to define the best accreditor to offer
ways to build on your strengths, close gaps,
create and innovate.
certificate accreditation!
WHICH CERTIFICATES ARE ELIGIBLE FOR
ACCREDITATION? WHAT IF MY CAMPUS HAS ALREADY
ACHIEVED ACBSP ACCREDITATION OF OUR
To be accredited, the certificate must be eligible BUSINESS PROGRAMS?
for higher education credit. It must be made up
of 75 percent or more of the business program’s For members who have accredited business
curriculum. It must be 12 or more credit hours at programs, there is a one-time accreditation fee of
the level of the award, associate, baccalaureate, $1,000 plus $400 per year in membership fees
masters, or doctorate. for all certificates to be accredited.
8 | ACBSP.ORG | WINTER 2019Accredited members will report on the
following items in the online reporting
portal to accredit certificates:
Unified Accreditation
• Student enrollment Standards: More Efficient,
• Certificate objectives
•
•
Instructional resources
Facilities and equipment
Less Repetitive, and Much
•
•
Faculty qualifications
Admissions requirements
Easier to Understand
• Completion statistics
There are seven standards by which
• Outcomes assessment processes and results
business programs are evaluated
If the new certificate is at a higher level than what before achieving accreditation:
is currently accredited, the school must complete
1
a self-study to add the certificate.
Leadership
If the new certificate is determined to be
substantially different from other certificates
offered by the institution, ACBSP, at its discretion,
may direct a new visit to be conducted. If, as a 2 Strategic Planning
result of a new program visit, ACBSP determines
Student and
that the overall quality of an institution is being
diminished, the institution may be scheduled for
a complete reevaluation.
3 Stakeholder Focus
Student Learning
With the recently announced Unified
Accreditation Standards and now Certificate
4 Assessment
Accreditation, 2019 is on track to be a year to
remember in ACBSP’s 30-year history. There are
numerous examples in which ACBSP has been an
industry leader, but I will mention just two:
5 Faculty Focus
1 In 1998, a group of business leaders who 6 Curriculum
founded ACBSP, modified the Baldrige
Business Unit
7
Framework and Criteria to fit accreditation in
higher education, two years before Baldrige. Performance
2 ACBSP was the first business program
accreditor to be recognized by the Council
“The unified Standards and Criteria are now
in effect. Schools that are currently going
for Higher Education Accreditation (CHEA) through the process of initial accreditation
in 2001. or reaffirmation and writing to the original
six standards may choose to continue with
that or switch to the unified standards this
year. Full implementation of the unified
Standards & Criteria will be required of all
.
It is exciting to be part of an organization that
institutions by January 2021.”
is proactive and leads the way in innovation
and creativity.
— Michelle Byrd, AGB ChairACBSP IMPACT | Certificate Accreditation
The process begins with completion of the
Accreditation
Application for Candidacy. At this time, the
certificates are considered “candidates for
accreditation.” For our purposes here, we assume
Governance
the application is submitted in the fall.
Board (AGB) to Timetable for Certificate
Accreditation
Oversee Certificate • A mentor will be assigned.
• The accreditation coordinator and
Accreditation
team begin work on the preliminary
questionnaire in the online reporting
portal. The work is shared with the
mentor and Chief Accreditation Officer
through the portal.
By: Michelle Byrd • The mentor provides feedback on
AGB Chair
opportunities to improve.
Michelle.Byrd@gvltec.edu
• The accreditation coordinator and team
develop an action plan to close the gaps.
• The accreditation coordinator and team
will decide if they want the mentor to
travel to the campus for face-to-face
feedback.
Happy New Year! ACBSP is honored to
welcome 2019 with our new product • Work begins on the timetable and plan
of work outlined in the action plan. The
and service, Accreditation for Business mentor must recommend, and the Chief
Certificates! Over the past two years, Accreditation Officer must approve,
that the school is ready to begin self-
the AGB has been working diligently
study. We assume this occurs by spring,
with our Boards of Commissioners to following the start of work in the fall.
bring this concept to fruition. After
numerous conference calls and drafts,
we have finally moved this vision to Once the site visit occurs, the AGB reviews the
reality. The Certificate Accreditation self-study, evaluators’ report and considers
accreditation. Once approved by the AGB,
process book is now available on our accreditation is effective immediately. Accredited
website, along with the Standards & certificates receive their accreditation recognition
Criteria for Certificate Accreditation. during the accreditation banquet at the conference
in June – exciting times!
The books provide an overview of
recognition for those seeking to We already have schools in the portal working
understand certificate accreditation. towards certificate accreditation. We look forward
to working with your institution. Please let us know
In the right column is a partial
.
if you have any questions.
excerpt from the book — a timetable
that describes the new process. On behalf of the AGB, thank you!
10 | ACBSP.ORG | WINTER 2019A.Commentary | ACBSP IMPACT
ACBSP INNOVATION CHALLENGE
HOW TO APPLY? SELECTION CRITERIA
Leadership, charisma,
Create a group of maximum 5 people knowledge, preparation and
where students and teachers are presentation order.
included.
Diagnosis, solution quality
Send the application document with the and innovation.
information of the participants, the
university and a video in English of
maximum 5 minutes in which the
proposal is explained. SELECTION PROCESS
An explanatory document of the
Selection of the 5 best videos
proposal of maximum 10 pages can be
with a group of juries.
attached. (Optional)
Virtual voting to choose the
best 3 videos.
DEADLINE IS Board of Directors chooses
FEBRUARY 28! the winner with the 3 finalists.
LEARN MORE AT ACBSP.ORG/INNOVATIONACBSP IMPACT | ACBSP Conference 2019
Registration
Opens for ACBSP
Conference 2019!
We invite you to join us in
Houston, Texas, the Energy
Capital of the World, June
21-24 for ACBSP Conference
2019, where we’ll explore the
theme: The Art of Developing
Hotel & Travel
Entrepreneurial Leaders. The Hilton Americas-Houston is the headquarters
hotel and venue for ACBSP Conference 2019.
The conference will be held at the Hilton
Americas-Houston, located in the city’s The ACBSP group rate is USD $179/night for
vibrant downtown area, with a thriving single/double, plus applicable state and local
professional arts scene, and near the Museum taxes. The group rate is currently available for
stays from June 19-24. Reserve your hotel by May
District, with 18 cultural powerhouses set
18 to ensure you receive the discounted rate.
within blocks of one another.
Houston is the fourth-largest city in the
Registration
United States. Just last year, Houston The early bird registration deadline is
landed on several “best of” lists, including April 15. Rates start at $675 for members /
the Travel + Leisure roundup of America’s $825 for non-members. The ACBSP Conference
Favorite Cities and the Hotwire.com index of 2019 website is live and registration is open. A
most affordable U.S. vacation destinations, preliminary schedule is also available.
according to visithoustontexas.com. Twenty-
five companies on the Fortune 500 list We look forward to experiencing the international
call Houston home. Aeronautic research is vibe and Southern charm of Houston with our
g lobally diverse ACBSP membership this summer!
unsurpassed at NASA headquarters—the
facility responsible for putting the first
man on the moon. For more details, visit acbsp.org/conference
12 | ACBSP.ORG | WINTER 2019Pre-Conference Workshops
Evaluator Training Developing the Strategic Planning
Friday, June 21 • 7 a.m. - 5 p.m. & Process Using Analytics and Big Data
Saturday, June 22 • 8 a.m. - 11:30 a.m. Friday, June 21 • 8 a.m. - 11:30 a.m.
Presenters: Presenters:
Anthony Negbenebor
Diana Hallerud Asst. VP for Business Development and Partnerships,
Associate Director of Accreditation Dean Emeritus and Dover Chair Prof. of Business,
Gardner-Webb University
Dewayne Thompson
Wilfredo Giraldo Dean, School of Business
Director of Latin American Operations Lee University
Members of the Shane Griffith
AGB Accreditation Governance Board
Associate Dean, School of Business
Lee University
This is a full day-and-a-half of training for individuals As a leader of your business school, you face
desiring to be part of accreditation site teams. This an ever-increasing list of responsibilities often
would also be of value for someone from a school combined with a decreasing amount of resources.
entering the accreditation process, seeking to learn At the forefront of these responsibilities is
what a site team is looking for during a visit. strategic planning. With the landscape of
business education continually being reshaped
Due to space limitations and to ensure the best by globalization and new technologies, how can
training experience, this session is limited to 40 we redefine ourselves? This informative session
registrants. A fee of $200 will cover training will include an overview of strategic planning,
materials and lunch. You must register for ACBSP including mission statement, objectives, analysis,
Conference 2019 in order to register and implementation as well as incorporating “big
for Evaluator Training. data” and how it shapes the planning process
including:
Sessions provided in English and Spanish
• Exploring what strategic
planning is to your organization;
• How do you incorporate your
numbers to effectively strategize;
Assessing Student Learning • Using analytics and Big Data for effective
Outcomes — Basics and Best Practices assessment.
Friday, June 21 • 8 a.m. - 11:30 a.m.
Presenter: Join us and help reach your highest potential.
The registration fee is $100
Janice Stoudemire
Founder and President of Attendees can deduct the cost of this session off the
Palmetto Academic registration fee for the 4th Annual ACBSP Deans Symposium
Consulting Services, Inc.,
to be held November 22-24, 2019, in Washington, D.C.
ACBSP Past President and
Emeritus Member
This workshop will provide a brief review of
the assessment “basics” as well as provide
strategies and best practices for the assessment
process. It is designed for the novice as well as
the experienced assessment person. Special For more details, visit
emphasis will be placed on the curriculum/
outcome alignment, course-level outcomes, acbsp.org/conference
and the selection of appropriate performance
measurement activities for assessment. Forms,
checklists, and sample templates will be shared.
The registration fee is $100.
WINTER 2019 | ACBSP.ORG | 13ACBSP CONFERENCE 2019
Hilton Americas Friday, June 21
Houston through
Houston, Texas Monday, June 24
SEE YOU
IN
HOUSTON!
The Art of Developing Call for Presentations Now Open
Entrepreneurial Leaders
We invite you to submit a proposal to present at
The theme of #ACBSP2019 is The Art of ACBSP Conference 2019 in Houston, Texas.
Developing Entrepreneurial Leaders.
Higher education now requires a clear Presentation proposals may be either practitioner
commitment to the pursuit of excellence with a or research based. Practitioner-based presentations
convergence of competencies in entrepreneurial should be interactive with a high level of
understanding (knowledge, skills, and values) participant engagement and hands-on experience.
with sensitivity to the world, innovation in Research-based presentations should include
simple things, and thinking outside of the box. the appropriate research design and scientific
.
Teaching, modeling, and engaging students in methodology. This can be a presentation based
entrepreneurial opportunities, not only falls in on a previous presentation or research, or newly
line with many curriculum standards, but also introduced presentation and research content.
prepares learners for a lifetime of understanding
and opportunity. Join us on a journey to identify
strategies that will serve the leaders of tomorrow
with a blueprint for life-long success. Presentations will only be accepted
through the online submission
In addition to our theme track, we also feature system at: acbspconference.org
two other tracks: Teaching Excellence and the
Accreditation Process. More information on either The deadline to submit a
track is available at acbspconference.org. presentation is February 17.
14 | ACBSP.ORG | WINTER 20192019 Chair’s Award | ACBSP IMPACT
Now Accepting
Applications for the
2019 Chair’s Award
The ACBSP Board of Directors
is seeking your nominations for
the 2019 Chair’s Award. This
award recognizes exceptional
service to ACBSP during the
past year and comes with a
.
$250 cash honorarium, which
will be presented during ACBSP
Conference 2019 in Houston.
Submit your
nomination by
February 28! Visit:
acbsp.org/chairaward
KBD Insert2 copy copy.pdf 1 1/25/2019 3:24:31 PM
Kappa Beta Delta WHY WOULD YOUR STUDENTS JOIN
Kappa Beta Delta?
The International Honor Society
for ACBSP accredited ⎷ Recognition of academic achievements
Associate Degree ⎷ Leadership experience
C
Programs ⎷ Community involvement
⎷ Professional development
M
⎷ Scholarship opportunities
Y
CM
MY
CY
CMY
K K DO YOU HAVE A CHAPTER ON
B YOUR CAMPUS?
Δ
CONTACT US TODAY TO ESTABLISH ONE.
Learn more at: www.kbdhs.org
Email us at: kbd@acbsp.org
WINTER 2019 | ACBSP.ORG | 15Poster Session
The Art of Developing Entrepreneurial Leaders
Share ways in which your marketing efforts have contributed to Generate
the development of your business program(s) utilizing the new students
ACBSP processes and brand.
Retain existing
The ACBSP Marketing Committee is offering an opportunity for ACBSP students
members to highlight “Best Practices” in marketing your business school and/ Create greater
or programs, providing results on ways in which you integrated your ACBSP awareness of your
membership, candidacy, or accreditation, and how your efforts helped: business programs
Selection Criteria Poster Preparation
Posters will be evaluated on the • Posters are to be a
following four major criteria: maximum of 42” wide by 42” tall.
• Posters should be printed on standard or
1 Is the title accurate, broadly
descriptive and inviting? heavyweight paper and may be laminated
or vinyl. Do not use tri-fold systems, tag board,
2 Is the description of the marketing
initiative clear and measurable?
foam board, cardboard or other materials that
cannot be hung with conventional push pins.
3 Is the abstract well written?
Submission Guidelines
Format the poster in APA format.
4 Is the poster prepared to be a
conversation starter and does it Submit your poster abstract to:
reference sources? Does it include Melinda Dorning, ACBSP
images, graphs, and short, bulleted lists? Director of Marketing and Communications
mdorning@acbsp.org
Submission Format by April 12, 2019.
Poster session proposals are limited to an
abstract only with the following information: Be sure the abstract does not exceed
the maximum length of 300 words and
• Title no more than five references (if needed).
• Author(s) name, Institution
• Abstract not to exceed 300 words that A maximum of 30 posters will be accepted
briefly address the following topics: for ACBSP Conference 2019. The winning
entries will be notified by email no later than
-- How was this marketing effort created? May 4. The poster session will be part of the
-- Was the marketing effort Saturday afternoon concurrent sessions.
spearheaded by faculty or staff?
If citations are essential to the abstract, up to
-- How long has this marketing five APA formatted references may be included.
effort been in place?
.
A maximum of 30 posters will be accepted for ACBSP
-- Was there a specific target audience? Conference 2019. The winning entries will be notified by
(Undergrads, Grads, Foreign Institutions) email no later than May 4. The poster session will be
part of the Saturday afternoon concurrent sessions.
-- Was this an integrated marketing
effort, utilizing social media?
-- How have you measured the
results of this marketing initiative? Questions?
-- How successful were your outcomes Contact Melinda Dorning at
in achieving specific goals? mdorning@acbsp.org or (913) 339-9356
16 | ACBSP.ORG | WINTER 2019Honor Societies | ACBSP IMPACT
Kappa Beta Delta Scholarships and Awards
Kappa Beta Delta is currently accepting applications for the Dr. Andrew V. Stevenson International
Merit Scholarship, the Region Merit Scholarship, and Chapter and Advisor awards.
By: Germain Pichop
KBD President
Oklahoma City Community College (ACBSP Region 6)
gpichop@occc.edu
The application for the Dr. Andrew V. Stevenson Chapter and Advisor Awards
International Merit Scholarship is now available at
Each chapter and chapter advisor should prepare
kbdhs.org. This scholarship was created in 2006
a portfolio for the Chapter and Advisor Awards.
to reward continued excellence in academics,
These two new awards were created to recognize
leadership, and community involvement among
outstanding chapters and exceptional KBD
our students. To date, we have awarded over
chapter advisors for their dedication and hard
$80,000 in scholarships to deserving students.
work in fulfilling the mission of Kappa Beta Delta.
Many ACBSP regions have also set up Merit
Scholarships for their respective regions. No Application materials for these two awards are
separate application is needed for the Region
Merit Scholarship, which is awarded to the first
applicant from the region not selected for the
deadline is March 31, 2019. .
also available on the KBD website. Application
International Merit Scholarship. Encourage your
students to start putting together their application Learn more at
portfolios. Application deadline is March 1, 2019. www.kbdhs.org/scholarshipawards
May graduations will be
here before you know it.
Purchase your KBD honor stole, cord
and graduation cap tassel now and
wear them with pride this spring.
Visit kappabetadeltastore.org
WINTER 2019 | ACBSP.ORG | 33ACBSP IMPACT | Best of Regions
2018 International Best of Regions Excellence In light of declining enrollment trends, there has
been a notable reduction in state appropriations
Award Winning Presentation from Region 5 to public colleges and universities. This, coupled
with increasing competition amongst for-profit
Record Graduate institutions, has highlighted the need for greater
focus on graduate student recruitment and
retention. It could be argued that a broader
Growth Rates approach to recruitment and retention is
necessary if institutions of higher learning are
to remain solvent, and that this approach
through Faculty
requires active involvement across functional
lines. Woodhouse (2006) explored graduate
faculty involvement in student recruitment from
Led Recruitment &
the standpoint of identifying the reasons of their
involvement or lack thereof. He found that
even though a majority of faculty believed
Retention Strategies
that “…student recruitment is a part of their job
responsibilities…they are not required to engage
in graduate student recruitment” (Woodhouse,
2006, p. 31). Going a step further, Woodhouse
By: Alla Adams, Ph.D., CHFP, recommended that academic administrators
and Harold Griffin, Ph.D. encourage graduate faculty engagement in student
Park University recruitment in order to support institutional
aadams@park.edu survival and employment security. Despite this
harold.griffin@park.edu recommendation, there is little in the literature that
highlights systematic processes that directly involve
graduate faculty beginning with the preadmission
phase to improve student retention.
18 | ACBSP.ORG | WINTER 2019Best of Regions | ACBSP IMPACT
Prior to academic year 2014-15, the graduate were in trouble. The faculty realized that the only
business faculty at Park University, like so many way to change the negative trajectory of the
other colleges and universities, took a more programs was for them to become more actively
passive approach to student recruitment and involved in the processes that contribute to the
retention. As a result, the Master of Healthcare recruitment and retention.
Administration (MHA) and Master of Business
Administration (MBA) programs experienced Beginning in Fall 2015, the faculty began
several years of stagnation in their student working collaboratively with other functional
population. To be honest, the faculty were not areas within the university to streamline internal
overly concerned about the number of students processes, engage in market research, complete
enrolled in the programs, since they were still able comprehensive program reviews, enhance
to meet the annual academic load requirements. existing products, develop new products, create
It was not until the faculty analyzed the new processes to support faculty development
unduplicated headcount and credit hour data that and more effectively manage drops, formulate
they took notice of the fact that the programs a marketing and PR plan, and set new growth >>
FIGURE 1: FALL 2, 2015 SUMMER, 2016 SUMMER, 2017
Began assessing Launched the first two courses with Faculty began setting
existing; Conducted new structure; Began a new drop goals for the Admissions
market research management process department for next AY
FALL 1, 2015 SPRING 1, 2016 FALL, 2016
Began streamlining internal Began developing new courses; Started building
processes; Changed Developed marketing/PR plan infrastructure to
admissions criteria. and retention plan support growth
WINTER 2019 | ACBSP.ORG | 19ACBSP IMPACT | Best of Regions
targets and goals (see Figure 1). Perhaps equally
The faculty had to create a paradigm shift and
important, the faculty demonstrated leadership in
their commitment to promoting student success accept the role they played in programs’ years
by increasing graduate program access and of stagnant growth and only then was real
persistence to graduation. The faculty considered
a number of factors that could have potentially
change possible.
impacted program growth to determine if
these conditions existed equally between What Park’s graduate programs in business
academic years 2012-13 and Spring 1, 2017-18. illustrated is the positive impact faculty can have
For example, they considered the economic on graduate program growth when they are
vested in the outcomes. It is not uncommon for
climate and condition of the country, emphasis
faculty to lay blame for stagnant or declining
on debt management, competition amongst
enrollments on non-academic areas (Admissions,
non-profit and for-profit colleges and schools,
Marketing, or Administration) or on the prevailing
trends in domestic and international graduate
market or economic conditions. The Park faculty
applications, trends in enrollment and graduation
had a tendency to do the same thing. The faculty
rates from undergraduate programs of study,
had to create a paradigm shift and accept the
and organization and program-level capacity role they played in programs’ years of stagnant
relative to volume. While there may have been growth and only then was real change possible.
other factors not taken into consideration by the It is analogous to an addict needing to hit rock
faculty that could have potentially influenced bottom before being receptive to accepting help.
program growth, it was determined that the
major difference before and after academic The growth has been achieved and sustained
years 2014-15 and 2015-16, was the level of active without incurring much in the way of additional
engagement by the graduate faculty in matters costs to the programs or university. Throwing
pertaining to student recruitment and retention. more money into marketing or hiring additional
personnel isn’t realistic for many colleges and
What Park’s graduate programs in business universities that are already “treading water” just
trying to keep their heads above water. After all,
illustrated is the positive impact faculty can it could be argued that Park was one of those
have on graduate program growth when they universities. The programs learned that real
growth can be achieved by first tackling the low
are vested in the outcomes. hanging fruit or those processes for which they
have control, and then working closely with other
As their analysis revealed, AY2015-16 was a pivotal functional areas to achieve economies of scale.
year for the graduate programs in business. This What we want our peer institutions to realize is
is where the faculty first observed statistically that if we can achieve record growth rates, in our
significant growth in the MHA and MBA programs’ graduate programs, then they can do it too.
unduplicated headcounts and credit hours. While
originally concerned that the growth may be short We hope that the lessons we have learned and the
outcomes we have realized will serve as a catalyst
lived, the continued involvement of the graduate
for change in colleges and universities that are
faculty resulted in statistically significant growth
experiencing stagnant or declining enrollments in
in each subsequent year (AY2015-16 through
their graduate programs. Changing paradigms is
AY2017-18). The MHA had realized a 215% increase
never an easy endeavor. While the faculty may be
in unduplicated headcount with a corresponding willing to step up and take the lead on recruitment
210% increase in credit hour generation when and retention, there could be departments
comparing AY2012-13 to end of WINTER 2019. The reluctant to relinquish control. We are convinced
MBA had likewise experienced a 118.5% increase in
.
that without direct faculty involvement in the
headcount and 110% growth in their credit hours growth of graduate programs, the future of
during the same period of time. graduate education will be in serious jeopardy.
20 | ACBSP.ORG | WINTER 2019Access a network of 13,000 plus via
ACBSP’s Career Center
Visit us at careers.acbsp.org
EMPLOYERS: JOB SEEKERS:
• EMAIL your job • POST multiple resumes and
directly to job seekers cover letters or choose an
anonymous career profile
• PLACE your job in front of that leads employers to you
our highly qualified members
• SEARCH and apply to
• SEARCH our resume database hundreds of fresh jobs on
of qualified candidates the spot with robust filters
• MANAGE jobs and applicant • SET UP efficient job alerts
activity right on our site to deliver the latest jobs
right to your inbox
• LIMIT applicants only to
those who are qualified • ASK the experts advice, get
resume writing tips, utilize
• FILL your jobs more career assessment test
quickly with great talent services, and more
Post your job on our Career Center today, by visiting:
careers.acbsp.orgACBSP IMPACT | Photo Highlights ACBSP Photo Highlights 22 | ACBSP.ORG | WINTER 2019
Photo Highlights | ACBSP IMPACT WINTER 2019 | ACBSP.ORG | 23
ACBSP IMPACT | Accreditation Roadmap Series
Standard 4:
Student
DE
N
Learning
Sustainability
SIG
VE
S3
LO
DE
P
Assessment
Strategic
Simplicity
Alignment
DELIVER
Design for sustainability; develop and improve
systems for simplicity and deliver for strategic
alignment and simplicity of implementation.
By: Clarice Tate, MBA, M.Ed.
Director of Quality Assurance,
Peregrine Academic Services The S3 Assessment Model for Student
tate@peregrineacademics.com Learning is a framework for creating,
evaluating, and improving your assessment
Whether you are a seasoned administrator or process. It evaluates the assessment process
faculty, assessment of student learning can be a for overall sustainability, strategic alignment
challenge to manage. Perhaps you are a newly and simplicity. Using a systems approach
appointed lead of an accreditation process and to programmatic assessment design,
have experienced difficulties communicating the development, and delivery, the model guides
assessment of student learning process to key process improvements to any assessment
stakeholders. If this describes you, no worries, let’s program to assure student learning.
walk through a few key concepts for addressing
Standard 4, Student Learning Assessment. Implementing the S3 Assessment Model
requires a design process that illustrates how
programs manage the curricular goals through
Let’s get started! the assessed and learned outcomes. Starting
with clear program goals and outcome
In this article, a systematic approach to
statements, the model works backwards
programmatic assessment is defined using a logic
to define the necessary inputs, outputs,
model and backward design to assessment of
and key activities required to successfully
student learning. The key system’s components
sustain an assessment program. In this
evaluated are:
regard, the S3 Assessment Model focuses
on strategic alignment in the context of the
program’s mission and goals. Therefore, the
1 Intended learning outcomes
model can be used to assess both academic
2 Result targets and benchmarks for
comparative data analysis
and operational processes for long-term
sustainability. At the foundation of the model
is the process design for conducting ongoing
3 Key assessment activities
programmatic assessment and improving
4 Stakeholder inputs assessment practices.
24 | ACBSP.ORG | WINTER 2019Accreditation Roadmap Series | ACBSP IMPACT
INPUTS OUTPUTS OUTCOMES
Key Activities Deliverables Short-Term Intermediate Term Long-Term
What did we create/invest? What did we do? What did we achieve?
Prior to Implementation: Using a backward design approach, evaluate the model to determine whether the intended outcomes paired
with the inputs and outputs are oriented to produce strategic alignment with the program’s mission, goals, and key objectives.
Post Implementation: Based on the outcome results, retrospectively ask, “What did we seek to teach? What did we seek to learn?
What did we actually do?” Notably, key investments and actions should be aligned for outcomes achievement.
Programmatic Assessment Perspective 2 looks at the setting the teaching and
Design (Approach) real world and relativity learning objectives while
of the outcomes. Are the perspective 2 answers why
Is strategic alignment with the achieved outcomes relative the essentials of learning are
program’s mission and goals to the discipline, marketable important. When applying the
evident? to employers, and do they perspectives, determine if the
represent the depth of inputs and outputs defined are
When evaluating the knowledge the student should likely to produce outcomes
approaches used in walk away with as a result of consistent with the strategic
programmatic assessment, completing a program of study? direction and mission of the
strategic context is important. Usually, these are evident program. If not, revisit the
Are the learning outcomes outcomes by which external assumptions used to create the
relative and achievable based stakeholders evaluate students model and make changes. It is
on the program design? Two and programs of study. important to review the process
key perspectives should be and outputs produced routinely
explored. Key questions explored: for continuous improvement. >>
Perspective 1 looks at overall • Has knowledge of the
student outcomes. Usually, discipline been transferred?
these are the aspirant goals • Are employers and societal When evaluating
by which faculty and students
evaluate themselves.
needs being met? the approaches
Based on the key questions
used in
Key questions explored: explored, each perspective programmatic
seeks to improve the overall
• What did we seek to teach? assessment,
design and outcomes delivered
• What did we seek to learn? by the model. In summary, strategic context
• What did we do?
perspective 1 provides the is important.
principle requirements for
WINTER 2019 | ACBSP.ORG | 25ACBSP IMPACT | Accreditation Roadmap Series
From Process Development to learning artifacts but also through
Process Delivery (Deployment) process delivery and sustainable practices
Is it sustainable? Is it simple? executed by the program.
Creating a sustainable approach to assessment Notably, a well-designed assessment program
begins with identifying existing assessment will reflect a level of simplicity in design to ensure
practices that are well articulated and developed sustainability. In discussion, “simple” focuses on
collaboratively by the business unit. Sustainable the usefulness of results, ease of implementation,
assessment programs formalize practices and and sufficiency of data objectives evaluated. As a
develop key processes in accordance with an result, a “simple” approach often increases value
assessment plan. Characteristically, the plan for all stakeholders by ensuring the right things
of assessment will usually include routine are measured and analyzed at the right time
opportunities to collect data, analyze, and and place in a program’s curriculum. Simplicity
evaluate the results for outcomes achievement. improves the chances of utilizing results and
A process exists for organizing, scheduling, analyses for continuous improvement. It is linked
and executing assessment activities. The to the program’s curriculum and outcomes’
development, implementation, evaluation, and mappings. The linkages assist faculty in measuring
continuous improvement of assessment tools student learning targets with a more focused
and instruments are activities defined in the approach to making curricular changes and
assessment delivery system. improving instructional practices. In this regard,
identifying the essentials and articulating the
In the design of an assessment system, a review foundations of assessment enable successful
cycle with a schedule for test administration, data “closing the loop” strategies. More importantly,
collection, evaluation, analysis, and reporting will it helps programs avoid focusing on ancillary
improve deployment efforts. As a result, effective assessment data while prioritizing data related to
systems share common traits as it relates to outcomes achievement. Moreover, the design for
effectiveness and efficiency. sustainability involves looking at the complexity of
the assessment practices and program’s capacity
to deploy, maintain, and improve the system
1 Assessments are only
delivered where necessary.
over time and continuously evaluate its rigor and
effectiveness to produce improvement results. It’s
2 Both formative and summative
assessments are used strategically.
not a sprint but a marathon!
3 Internal and external benchmarks are well
defined and key assessments are determined Sustainable assessment
based on program curriculum and
outcomes’ assessment maps.
programs include:
4 Result and analyses information are pushed
and pulled from well-articulated and
• A formalized or written plan of assessment
easy-to-access channels. • Actual results and analyses
5 Improvement projects are streamlined
based on capacity and strategic priority. • Deployed continuous improvements
Hence, evaluation and assessments are done at • Well-articulated and documented
regular intervals or cycles of review to produce assessment processes
documented results. Key drivers of assessment are
based on producing student learning data but also • Student, faculty, administration,
executing a consistent approach and deployment and external stakeholder involvement
strategy that encourages organizational learning
and continuous improvement. Thus, evidence of • Institutional support
assessment is not only evaluated through student
26 | ACBSP.ORG | WINTER 2019Accreditation Roadmap Series | ACBSP IMPACT
Putting the logic model to work!
Now that you have decided to capture what “The design for
you do, consider a roadmap for formulating an
assessment strategy that is both dynamic and
meaningful. Revisit your systems and determine sustainability
whether or not you have the key components.
It is much easier to address the standard if you
have completed an audit of current practices. involves looking
Implementing a cycle of review will strengthen
your assessment program over time and ensure
long-term sustainability.
at the complexity
Note: Process improvements are much easier of the assessment
to identify if you have a visible logic model or
approach to assessment. The key is to address
the “what to assess” but also the “why to assess.” practices and
The latter will drive the “who, when, where, and
how” for creating a sustainable simple assessment
program that aligns with your business unit’s program’s capacity
strategic direction. The readiness checklist
below provides a starting place for tweaking to deploy, maintain,
your assessment system or designing a
process from ground zero.
and improve the
Readiness checklist for preparing Standard 4,
Student Learning Assessment:
system over time
1 Outcomes Assessment Maps are completed,
vetted, and approved by faculty
and continuously
2 Common assessments are used across
assessed courses with multiple sections.
evaluate its rigor
3 Program assessment leads are established.
4 A faculty evaluation process is defined that and effectiveness
includes both faculty analysis of data and the
communication of key outcome results.
to produce
5 Closing the loop strategies are clear and
include successive data or information that
lead to continuous improvements in improvement
teaching and learning.
results. It’s not
6 An annual assessment calendar with
key assessment activities is published.
a sprint but a
7 Assessment results (minimum 3 to 5 data
points) and analyses are communicated, and
data documentation are archived routinely.
marathon!”
8 Students and external
stakeholders are involved. .
WINTER 2019 | ACBSP.ORG | 27You can also read
