BIOTECH REINVENTED WHERE DO YOU GO FROM HERE? - PHARMACEUTICALS AND LIFE SCIENCES - PWC
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Table of contents Introduction 2 How well has Biotech really done? 2 A business model that’s bust? 3 Blurring boundaries 7 Putting up a united front 8 The size of the prize 12 Chain links 14 Making the sums add up 14 Acknowledgements 15 References 16 Contacts 19 Biotech Reinvented
Table of contents Introduction arena – and reinvent itself by adopting launched, and some of these therapies a more collaborative approach. In have proved very effective in treating The biotechnology industry (Biotech) is the following pages, we’ll look at the complex conditions.4 Five of the 10 top- now about 30 years old – a long enough main trends dictating the need for selling medicines in 2009 originated in time in which to evaluate how it’s done. a new way of conducting research Biotech’s labs (see Table 1). Unfortunately, despite some notable and development (R&D), and two The bad news is that Biotech hasn’t successes, it hasn’t completely fulfilled organisational concepts that would help made a significant difference to its promise. biopharmaceutical companies become Pharma’s productivity, measured in far more efficient. We’ll also touch on The business model on which Biotech terms of the number of new treatments the implications for other parts of the has historically relied is also breaking reaching the market. Between 1950 value chain. down, as the research base moves east and 2008, the US Food and Drug and raising funds gets harder. And the Administration (FDA) approved 1,222 distinctions between Biotech and the therapies (1,103 small molecules and 119 How well has Biotech large molecules). Given that it takes about pharmaceutical industry (Pharma) are disappearing, with the convergence really done? 10 years to develop a drug, the total of the two sectors. But Biotech can’t number of approvals should have started turn to Pharma for guidance because If the birth of modern biotechnology rising in about 1990, if Biotech had Pharma’s business model has other can be pinned down to any particular succeeded in improving Pharma’s output. flaws – as we explained in “Pharma date, it’s probably 1980, when the US But, as Figure 1 shows, the number 2020: Challenging business models”, Supreme Court ruled in Diamond v. of approvals has remained broadly the White Paper we published in April Chakrabarty that a genetically modified constant.5 2009.1 So what should Biotech do? microorganism could be patented.2 The reason’s simple: Biotech hasn’t Amgen was formed the same year, and reduced the inherent risk in drug We believe it should capitalise on the Genentech (now part of Roche) was discovery and development. Average opportunities emerging in the healthcare four years old.3 Since then, Biotech development times for the kind of has profoundly changed the sort of molecules on which biotech firms What is Biotech? research Pharma conducts and the sort generally focus – i.e., recombinant of products it makes (see sidebar, What proteins and monoclonal antibodies – are Biotech isn’t a distinct sector so is Biotech?). But how well has Biotech slightly longer than they are for small much as it’s a collection of disruptive really done? molecules (97.7 months versus 90.3 technologies for discovering and developing new medicines, and The good news is that it’s produced months). Average development costs diagnosing and treating patients some valuable new platform are much the same (US$1.24 billion more effectively. We’re going to technologies and treatments. RNA versus US$1.32 billion). And the overall focus here on Biotech’s business interference has, for example, provided success rate is still only 9.1%, compared model – more specifically, its impact a way of analysing gene activity to with 6.7% for a small molecule.6 In other on pharmaceutical productivity, and identify novel disease targets. More words, biotech companies don’t develop its sustainability (or otherwise) in than 100 different recombinant new medicines much more quickly or the current economic and scientific protein-based drugs and at least 40 economically than pharma companies do. environment. ‘companion’ diagnostics have also been 2 PwC
Table 1: The best sellers of 2009 Rank Product Therapeutic Subcategory Technology Worldwide Sales ($m) 1 Lipitor Anti-hyperlipidaemics Chiral chemistry 12,511 2 Plavix Platelet aggregation inhibitors Small molecule chemistry 9,492 3 Seretide/Advair Other bronchodilators Small molecule chemistry 7,791 4 Enbrel Other anti-rheumatics Recombinant product 6,295 5 Diovan Angiotensin II antagonists Small molecule chemistry 6,013 6 Remicade Other anti-rheumatics Monoclonal antibody 5,924 7 Avastin Anti-neoplastic MAbs Monoclonal antibody 5,744 8 Rituxan Anti-neoplastic MAbs Monoclonal antibody 5,620 9 Humira Other anti-rheumatics Monoclonal antibody 5,559 10 Seroquel Anti-psychotics Small molecule chemistry 5,121 Source: EvaluatePharma Figure 1: A flat performance Impact of faster more Increase due to productive biotech PDUFA clearing a 60 should have started backlog of Small molecules (NMEs) here. An increase in applications Biopharmaceuticals (NBEs) productivity has not Number of NMEs or NBEs 50 Total been observed 40 30 20 10 0 1950 1952 1954 1956 1958 1960 1962 1964 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 Source: Bernard Munos, “Lessons from 60 years of pharmaceutical innovation” Biotech Reinvented 3
A business model that’s Figure 2: Biotech’s business model bust? Venture Capital + Enterpreneurial Source Worse still, the business model on which Biotech has relied for the past x Start-up x 30 years is now breaking down. Start-up This model is based on external investment – typically, venture capital – in an innovative idea arising from an x Start-up Secondary / x IPO / Trade sale entrepreneurial source, often a group of Start-up academics (see Figure 2). It assumes Start-up that investors can realise value through one of two routes: flotation on the public markets or, more frequently, a trade sale to an established pharma company. Small Biotech Pharma And it carries a very high risk of failure. In one recent study of 1,606 biotech investments that were realised between 1986 and 2008, 704 investments Big Biotech Market resulted in a full or partial loss, while 16 Source: PricewaterhouseCoopers only covered their costs.7 Big Biotech The same study shows that the gross rate of return on these 1,606 biotech investments was 25.7%, compared with a pooled average return of 17% Figure 3: Big variations in cash multiples on all venture capital invested over 476 the same period. But costs and the ‘overhang’ from unrealised investments reduced the net rate of return to about 15.7%, and there were huge variations in the cash multiples earned by the 886 investments that made a profit 269 (see Figure 3).8 Ten-year returns have 228 also deteriorated dramatically since 207 206 2008. The average return on a 10-year investment ending in December 2008 116 was 35%, thanks to the lingering effects 88 of the technology bubble. In March 2010, it had plummeted to -3.7%.9 16 So what distinguishes the successes Full Partial 1 1-2 2-3 3-4 4-5 5 or > from the failures? Our analysis of the loss loss x Cost x Cost x Cost x Cost x Cost x Cost companies behind some of the top- Source: Iain Cockburn & Josh Lerner, “The Cost of Capital for Early-Stage Biotechnology Ventures” (2009) selling biologics on the market shows Note: Figures include all exited biotech deals as of December 31, 2008 4 PwC
116 88 2-3 3-4 4-5 5 or > x Cost x Cost x Cost x Cost they have several common features. Figure 4: Asia’s higher degrees of change Most of them started up in the US in the late 1970s and 1980s, floated very early United in their history and raised a substantial States amount of funds in the process. They were all subsequently acquired by big China pharma companies, and the products they make are now marketed by one or India more such firms (see Table 2). Germany However, many of the external conditions that enabled these biotech United companies to thrive are rapidly Kingdom vanishing. The research base is shifting geographically, the emerging economies France are competing more aggressively and 0 2,000 4,000 6,000 8,000 10,000 12,000 financial investors are getting more cautious. 2006 1998 Source: US National Science Foundation Eastward ho! Note: Data are for 1999-2006 in the case of France and 1998-2005 in the case of India The research base is moving East, as Asia’s emerging economies invest more in higher education and the ‘reverse brain drain’ picks up pace. Between 1998 and 2006, the number of students graduating with doctorates in the physical and biological sciences soared 43% in India and a staggering 222% in China, far outstripping the rate of increase in the West (see Figure 4).10 The ‘returnee’ trend has been equally Table 2: Winning ways Product Originator Company Product Origins in Initial Public Well Big Pharma Marketed by Big 2009 worldwide Founded Launch US Offering Financed Acquisition Pharma sales ($m) Herceptin 1976 1998 P P P P Roche 4,862 Avastin 1976 2004 P P P P Roche 5,744 Remicade 1979 1998 P P P P Centocor/J&J 5,924 Enbrel 1981 1998 P P P P Amgen/Pfizer 6,295 Rituxan 1985 1997 P P P P Roche/ Biogen Idec 5,620 Humira 1989 2002 P P P Abbott 5,559 Sources: PricewaterhouseCoopers and EvaluatePharma Biotech Reinvented 5
pronounced. In the past two decades Capital constraints venture capitalists – particularly about 100,000 highly skilled Indian and European venture capitalists – from The recession has also made it much Chinese expatriates have left the US for investing in the sector. In 2009, the their native countries. Another 100,000 more difficult for biotech companies amount of venture capital raised by are expected to follow them in the next in the developed economies to raise biotech companies based in Europe five years, as the opportunities at home capital. In 2008, Biotech raised just was just €800 million ($1.1 billion), less improve.11 $16.3 billion in the US, Europe and than at any time since 2003.17 And Canada – 45% less than the previous money’s likely to remain very tight, as year. The situation improved in 2009, Hotter competition most biotech executives recognise; but the total amount raised fell well 84% of the participants at a recent Some of the emerging countries are short of historical levels, and nearly half biopharmaceutical conference thought also actively building domestic biotech of it went to a handful of established funding was the industry’s single industries. Singapore launched its public companies in follow-on offerings biggest challenge.18 Biomedical Sciences Initiative in 2000 (see Table 3).15 and has already created a powerful They’ve got good reason to worry. biopharmaceutical nexus. South Korea There are plenty of other signs of the According to one estimate, 207 of set up a similar scheme in the late toll the past two years have exacted. the 266 private and public European 1990s, and has earmarked $14.3 billion In 2009, for example, 10 biotech firms biotech companies with products or for its ‘BioVision 2016’ programme.12 (including the highly regarded deCODE platform technologies in the clinic or China has invested $9.2 billion in genetics) filed for bankruptcy in the US, already on the market urgently need technological R&D, including biotech, while another nine firms closed up shop to raise funds – and they need a good in the last 18 months alone.13 And India without being officially bankrupt.16 And $4.8 billion between them.19 Given that is currently exploring plans to become though financing conditions have now the total amount of European venture one of the world’s top five biosimilars started easing, most industry observers capital invested in the sector was just producers by 2020.14 believe the window for initial public €501 million ($666.6 million) in the first offerings won’t open again anytime soon. What’s more, many of the companies half of 2010, it’s very doubtful they’ll all based in the emerging economies This has inevitably deterred many succeed.20 aren’t just imitating the West; they’re learning from its mistakes. They’re dispensing with the costly infrastructure that burdens companies in developed countries to create new business Table 3: Fundraising below pre-recession norms models that are leaner and more 2009 2008 2007 2006 2005 economical, as well as pioneering Initial Public Offerings 823 116 2,253 1,872 1,785 innovative products and processes. Follow-on Offerings 6,579 1,840 3,345 6,303 4,600 So the US is gradually losing its pre- eminence as a centre of biomedical Other 10,044 8,244 16,928 14,930 8,442 research. It still leads the way and is Venture 5,765 6,131 7,407 5,448 5,425 likely to do so for at least another five Total 23,211 16,332 29,932 28,553 20,252 years. But it’s no longer the only gorilla Source: Ernst & Young, Beyond Borders: Global Biotechnology Report, 2010 on the block. Note: Numbers may appear inconsistent because of rounding 6 PwC
Blurring boundaries – up from a third in 2000-2002 – and following suit, while Novartis has moved the industry leaders have piled in even its research headquarters to Cambridge, However, yet another change is more heavily over the past year.23 In Massachusetts, and hired a Harvard taking place: the boundaries between November 2009, for example, Pfizer professor to run it.26 Biotech and Pharma are blurring. One licensed the rights to a new treatment So Biotech and Pharma are effectively for Gaucher disease, a condition fewer sign of the change is the fact that becoming one industry – the than 6,000 Americans suffer from.24 several large pharma companies have biopharmaceutical industry – although In February 2010, GlaxoSmithKline established corporate venture capital there’s a limit to how far Pharma can go launched a standalone business unit for arms specifically to make strategic, down the Biotech route. First, biotech orphan drugs, and Pfizer did likewise a companies typically perform a few key as opposed to financial, investments few months later.25 trials, rather than using the belt-and- in Biotech. Novartis has created an option fund with the right to in-license Some of the oldest biotech companies braces strategy favoured by Pharma. innovative products or technologies are simultaneously repositioning This is partly because most of them from the companies it backs, for themselves as biopharmaceutical have fewer resources. It’s also because example.21 Similarly, Merck Serono companies, and several pharma small companies are less likely than has set up a fund ‘to support scientific companies are restructuring their R&D large companies to ask for scientific functions to emulate Biotech’s more advice from the regulators and, even excellence in [its] core fields of interest entrepreneurial approach to discovering when they do ask, they’re less likely and provide start-up companies with new medicines. GlaxoSmithKline started to comply with the advice they get.27 the opportunity to interact’ with it.22 this trend in 2000, when it divided But biotech companies pay a price for Many pharma companies are also thousands of its researchers into groups taking the fast route, with much higher focusing on developing biologics and of 400 or so and gave them their own failure rates in late-stage development specialist therapies for orphan diseases, budgets to manage. It subsequently (see Table 4).28 because they offer a faster and more created even smaller Discovery Second, therapies for very small patient focused route to market. In 2006-2008, Performance Units of 20 to 60 people, populations can’t deliver the returns Big Pharma produced more than half each focusing on a different disease produced by mass-market medicines, the orphan drugs approved by the FDA or technology. AstraZeneca is now unless they’re sold for very high prices. However, patients in many countries can’t afford such prices and, even in more affluent markets, cash-strapped Table 4: Biotech companies fall more often at the final post healthcare payers are pushing back. FDA Percentage of Phase III Percentage of The European Union recently altered approvals FDA approvals failures Phase III failures its orphan drug law, for example, to let Biotech 47 45% 68 74% regulators reduce the 10-year period Biotech-pharma alliances 16 16% 18 21% of market exclusivity for orphan drugs, Acquisitions/licences by pharma 4 4% 0 where they think the profits from non- Pharma 36 35% 5 5% orphan indications are ‘unseemly’.29 Total 103 91 In short, the external conditions that Source: Elizabeth A. Czerepak & Stefan Ryser, “Drug approvals and failures: implications for alliances” (2008) helped produce a drug-discovery Note: All products were approved for the first time by the FDA between January 2006 and December 2007 powerhouse like Genentech have all Biotech Reinvented 7
but disappeared. Pharma can’t copy because each has access to only one agencies, universities, academic Biotech’s discovery and development part of the biochemical puzzle. This medical centres, research institutes and methodology too closely and, even not only slows down the discovery and patient groups. They aim to overcome if it could, Biotech hasn’t brought a development process, it also increases common bottlenecks in early-stage golden era of productivity that would costs, as numerous organisations biomedical research by enabling the justify doing so. All biopharmaceutical replicate the same studies on the same participants to piece together the companies – whether they’re targets. Conversely, collaboration scientific data on the pathophysiology biotechnological or pharmaceutical in accelerates and facilitates the process, of specific diseases and potential origin – will ultimately, therefore, have to and two new concepts – precompetitive targets sitting in their separate adopt a very different business model. discovery federations and competitive organisations (see Figure 5). development consortia – lend A number of precompetitive discovery themselves to just such an approach. federations have already been Putting up a united front established. Most of these collaborations Precompetitive discovery have been set up fairly recently and So what might such a model look lie towards the philanthropic end of federations like? If it’s to be successful, it’s got the spectrum. They focus on areas to be more efficient – and one way of Precompetitive discovery federations of unmet need in the less developed becoming more efficient is to become are public-private partnerships in which world or diseases for which it’s more collaborative. Sequestering biopharmaceutical companies swap particularly difficult to develop safe, intellectual property in different knowledge, data and resources with effective medicines. Alternatively, organisations impedes innovation, one another, as well as with government they aim to make a particular region Figure 5: Precompetitive discovery federations facilitate and accelerate innovation Data Aggregator Biopharmaceutical Research Companies Organisations Alzheimer’s disease Lung cancer Melanoma Precompetitive Discovery Federations Source: PricewaterhouseCoopers 8 PwC
more competitive (see sidebar, they do will be performed virtually, Connecting the dots Connecting the dots).30 But at least as the world becomes increasingly one such alliance has already proved interconnected. And each federation In early 2010, Eli Lilly, Merck and an outstanding success. This is the will be disbanded once it’s solved the Pfizer formed the Asian Cancer Structural Genomics Consortium – problem it was set up to deal with, Research Group to promote research backed by GlaxoSmithKline, Merck and although the insights it generates on lung and gastric cancers, and other Novartis, among other organisations – will live on – just as filmmakers form forms of cancer commonly found in which published 450 protein structures syndicates to produce different films Asia. The three companies plan to within three years of starting work, and and the films they create outlast the create one of the ‘most extensive aims to publish another 660 structures syndicates themselves. pharmacogenomic cancer databases by July 2011.31 known to date’ over the next two There are many advantages to this years. Meanwhile, the Coalition Translating such findings into useful approach. It would enable each Against Major Diseases is focusing new therapies is another matter – participant to save money by investing on the development of quantitative and it’s much too early to assess the less than it would have to do to support disease progression models impact of precompetitive discovery its own internal research or exclusive for complex neurodegenerative federations in terms of reducing lead external research programme. It would diseases like Alzheimer’s disease times and costs, or treating intractable also reduce unnecessary duplication, and Parkinson’s disease. And the diseases. Nevertheless, the industry help all the participants make faster, Innovative Medicines Initiative (IMI) is clearly isn’t averse to the idea of better progress by combining their orchestrating the European Union’s collaborating, and we think that, by insights and permit them to take more efforts to address major obstacles 2020, all precompetitive research will be informed investment decisions. To put it in drug discovery by pooling the conducted in this way. another way, precompetitive discovery resources of biopharmaceutical Experts from numerous organisations federations could end the “current modus companies, research institutions and will assemble to solve a specific operandi in which commercially driven patient groups throughout Europe. It problem, regardless of whether they clinical trials fall like dominos in the clinic has a €1 billion grant from Brussels work in industry or academia, and – to the detriment of each company, to and is currently supporting 15 whether they live in the Americas, the detriment of the patients and with research alliances. Europe or Asia. Much of the work relatively little [shared] learning”.32 Biotech Reinvented 9
Table of contents Of course, determining the boundaries The potential cost savings might also Competitive development between precompetitive and prove incentive enough to stimulate consortia competitive research is difficult – and a new attitude to intellectual property opinions will vary, depending on the management. Pharma companies The discovery process isn’t the only interests of the respective parties. typically patent all the information they area of scientific R&D that would Nevertheless, it’s possible to see how hold to block their rivals from working benefit from closer collaboration. some of the lines might get drawn. in the same area. But evidence from The development process could also Data preceding the point of filing for a other industries suggests that most be improved with the introduction of patent (e.g., data on genes, pathways patents remain uncommercialised; competitive development consortia and bioactivity) could provide various Siemens and Procter & Gamble recently (as we’ve called them) in which rival opportunities for precompetitive reported, for example, that they’ve only biopharmaceutical companies join collaboration, for example. And some used 10% of their patent portfolios.34 forces with each other, as well as with companies might well be prepared to go It would therefore be far more sensible contract research organisations and considerably further. GlaxoSmithKline is for all companies to segment their platform technology providers (see one such instance; it recently proposed information into three categories: Figure 6). At present, four or five firms an industry-wide, open-access ‘patent information they can openly share; often focus on the same target at the pool’ and offered to license all its information they can safely sell to a third same time, and each might develop patented knowledge for free, as long as party; and information they plan to use two or three compounds to hit that the knowledge is used solely to develop themselves.35 target. But if they pooled their portfolios, treatments for neglected diseases in the they could concentrate on the best 50 poorest countries.33 drug candidates, regardless of which Figure 6: Competitive development consortia minimise waste and enhance productivity Healthcare Healthcare Payers Regulators Providers Data Aggregator Biopharmaceutical Contract Research & companies Platform Technology Providers Competitive Development Consortia Source: PricewaterhouseCoopers 10 PwC
company had invented them, thereby and securely – have been extensively eliminating a great deal of waste. documented. Making sense of disparate New best friends pieces of information and identifying AstraZeneca and Merck recently Big Pharma has traditionally shied away meaningful correlations between embarked on a landmark partnership from such arrangements, yet competing superficially unrelated phenomena is still to develop a combination therapy heavyweights in a number of other an incredibly labour-intensive task. for cancer, with each contributing an industries have successfully come together to develop new products. However, solutions to all these problems investigational compound to the mix. General Motors, Daimler and BMW are slowly emerging. The Human Combination therapies for cancer collaborated to create the hybrid Proteome Organisation’s Proteomics are common, but they’re usually petroleum-electric powertrain solution, Standards Initiative has already tested late in clinical development or for example. And there’s evidence released standards for representing and after registration. Or a new potential that some large pharma companies exchanging proteomic data from mass treatment is tested in combination may now be willing to take a more spectrometry, molecular interactions with the standard therapy. However, open stance (see sidebar, New best and protein separation techniques, AstraZeneca’s compound was still in friends).36 for example, while the Clinical Data Phase II, and Merck’s compound had Interchange Standards Consortium only been tested in 100 people when (CDISC) is developing standards for the two companies decided to join Robust data aggregators forces. exchanging clinical research data The success of precompetitive and metadata, and various other data They entered into a staged agreement, discovery federations and competitive standards are well underway.37 beginning with preclinical trials. When development consortia clearly hinges the results proved promising, they on the existence of data aggregators Similarly, use of semantic technologies for integrating and analysing data decided to collaborate further and capable of collecting and synthesising jointly devised a plan for testing the data from all the participants in a is growing. Johnson & Johnson is conducting a pilot semantic project to treatment in Phase I trials. Under the particular group. No such organisations terms of the deal, the two companies currently exist. Nor, indeed, do some capture metadata on biological data sources and make the information will share the decision rights and of the tools required to manage vast costs, and any intellectual property amounts of biological and chemical data. easier to retrieve.38 Pfizer, Merck, Novartis and Eli Lilly are also that arises from the collaboration. The The challenges – including the sheer experimenting with the semantic web.39 big question is how the regulators will heterogeneity of the data, lack of And technologies like cloud computing respond if they’re successful, since data standards, limitations of the are evolving to create a secure, reliable nobody has ever co-registered two available data-mining technologies and and flexible infrastructure for sharing unregistered drugs before. immaturity of the IT platforms needed data and applications. to let researchers share data easily Biotech Reinvented 11
Meanwhile, several big technology ‘innovation culture’ is equally important. industry researchers need discoveries providers have entered the In view of the investment levels and that have commercial potential. And computational bioinformatics space. risks associated with drug discovery it’s all too easy for a biotech company IBM leads the way. It’s currently and development, all the members of a with a single platform technology or engaged in about 20 projects, ranging precompetitive discovery federation or molecule to overvalue its intellectual from the development of sophisticated competitive development consortium property. It’s only by understanding analytical tools to original research will need to be agile, willing to explore such differences in perspective and on ‘junk’ genes and RNA interference new ideas and open to insights negotiating fairly that a precompetitive in eukaryotes and viruses.40 Oracle, produced outside their own walls. discovery federation or competitive Hewlett-Packard and Intel are also Senior management will also need development consortium can prosper. actively focusing on bioinformatics. to encourage creative brainstorming, If the venture capital industry is to play networking, calculated risk-taking, a major part in the future of biotech, it Some formidable obstacles remain, experimentation and questioning of the will have to be more pragmatic, too. The but we believe these companies status quo.42 most successful funds aim for returns of will eventually play a major role in analysing genomic and clinical data two to four times the initial investment, to help individual consortia research A new spirit of realism which is the equivalent of a compound new medicines and the regulators annual growth rate of 7-15% over a That’s not all. If this new business evaluate submissions more accurately. typical 10-year investment period. By model is to work, it will require greater Some of them may even assume way of comparison, the FTSE Small- realism on the part of everyone responsibility for developing disease Cap Index generated a total annual involved. Biotech executives and models and predicting the interaction of return of 1.1% between May 2000 and academics sometimes complain of Big different molecules with a given target. May 2010 – evidence of just how high Pharma’s ‘arrogance’, for example.43 We outlined how this might work in the bar has been set.44 But size isn’t everything and the biggest “Pharma 2020: Virtual R&D”, where we pharma companies can’t expect to have discussed how the largest technology everything their own way. So they’ll vendors could host ‘virtual patients’ on need to become more flexible. The size of the prize behalf of the industry as a whole.41 The research institutes and biotech So there are some considerable cultural, firms they join forces with will also need behavioural and practical hurdles, An innovation culture to have more realistic expectations. and some of them may be difficult to Reliable data aggregators aren’t the Whereas academic researchers prize overcome. But we believe they’re well only prerequisite for success; an scientific knowledge for its own sake, worth resolving, given the rewards 12 PwC
collaboration can bring. It’s no accident would cut R&D costs by about $160m, medical centres will be responsible for that IBM has doubled its software as well as accelerating market launch generating original ideas and providing revenues to more than $20 billion, since by nearly five months. In fact, a 5% disease biology and platform embracing open-source computing.45 improvement in phase transition rates technologies on a fee-for-service basis. alone would trim about $111m from Precompetitive discovery federations The biggest companies will thus benefit the tab.46 and competitive development by getting access to more innovation, consortia could collectively enable However, the participants would profit cutting their costs and becoming more the biopharmaceutical industry to use individually, too. We envisage that the productive – improvements that will help precious resources more intelligently, largest biopharmaceutical companies them fend off criticism from healthcare make more astute investment decisions will be responsible for coordinating and payers and patients angered by the and develop better medicines more funding the federations and consortia in high prices of many new medicines. economically (see Figure 7). Even which they participate. They’ll also draw Meanwhile, the smaller ones will get incremental improvements could yield on their huge compound libraries to more stable, long-term financing, significant savings. We estimate that, develop new molecules and shepherd better opportunities for benchmarking given average development costs and them through the regulatory evaluation the value of their own contributions lead times, a 5% increase in success process to the marketplace. Meanwhile, and access to critical regulatory and rates for each phase transition and a smaller biopharmaceutical companies, marketing skills. 5% reduction in development times research institutes and academic Figure 7: Greater collaboration will help everyone Feedback Loops Precompetitive Competitive Development Consortium Market Discovery Federation • Systems biology • Molecule invention and protec- • Clinical testing in the most ap- • Patient • Disease analysis and modelling tion propriate environment • Regulator • Biomarkers • Much higher probability of suc- • Shorter development time due • Payer • Functional proteomics cess as a result of the work of to live licensing • Provider the PDF • Lower cost as a result of higher • Predictive screening probability of technical and Blinded screening commercial success Fewer, more certain Better ideas Transparent testing Better cheaper treatments candidates Source: PricewaterhouseCoopers Biotech Reinvented 13
Table of contents Chain links The shift from product provider to Making the sums add up outcomes manager has yet more We’ve focused on R&D so far, but consequences. Information will The English philosopher Thomas greater collaboration will be required become as important a part of the Hobbes famously described life in the in the rest of the value chain, too – sales proposition as the products 17th century as ‘nasty, brutish and and any company that masters the themselves, and much of the short’.48 Healthcare has come a long art of working closely with other R&D information that’s generated will come way since then; life expectancy at birth organisations will have a head start from external sources. In effect, each is now at least 75 years in large swathes over its competitors because it will be biopharmaceutical company will need to of the world, compared with 35-40 able to apply the lessons it’s learned create its own information supply chain years when Hobbes was writing his to the other parts of its business. Take and manage it as carefully as it does Leviathan.49 But greater longevity brings commercialisation. Most treatments manufacturing and distribution. new challenges, and few people can perform much better in clinical trials The changes taking place in the afford to pay many thousands of dollars than they do in everyday life, and traditional supply chain have similar for the most advanced treatments. healthcare payers almost everywhere implications. Biologics are much more Hard-pressed governments with a are demanding more for their money. difficult to make and move around growing number of elderly citizens will The opportunities for generating value than small molecules because they’re be equally unable to foot the bill. So, from standalone products are therefore more susceptible to impurities in the if we’re to make the most of the years getting smaller. production process and more vulnerable we’ve gained, more effective, more to damage during shipping. And since economical medicines will be vital – That means biopharmaceutical most such therapies can’t be taken and that entails collaboration between companies will have to switch from orally, new delivery devices – e.g., micro everyone concerned. selling medicines to managing outcomes. They’ll have to bundle needles, magnetically targeted carriers, different products together and nano-particles and polymer capsules – supplement their therapies with health are being developed. But these devices management services like compliance are also hard to manufacture. monitoring, dietary guidance and fitness The industry will therefore have to regimes. However, most companies collaborate much more extensively, both won’t be able to create packages of with contract manufacturers capable of branded medicines and generics for making biologics and complex devices, different conditions singlehandedly, and with specialist carriers capable of so they’ll have to collaborate with transporting sensitive pharmaceutical rival manufacturers. And few, if any, freight in cold-chain conditions. If it’s to companies will be able to deliver all capitalise on the increasing prosperity of the services patients need, so they’ll the emerging markets, it will also have have to collaborate with numerous to build a much more geographically other organisations, including hospitals, dispersed supply chain – and it will only clinics, technology vendors and lifestyle be able to do this by joining forces with service providers.47 local manufacturers and service providers. 14 PwC
Acknowledgements We would like to thank the many people at PricewaterhouseCoopers who helped us to develop this report. We would also like to express our appreciation to all those external experts who so generously donated their time and effort to the project including: Barrie Ward, Board member, Onyvax, Cancer Research Technology, Pharming Group N.V. Cheryl Bishop, Business Development Manager, Roche Pharmaceuticals Clive Birch, former PwC UK Life Sciences Leader Mr David Dally, CFO, Merlion Pharmaceuticals Pte Ltd. Gordon Cameron, CFO, Quotient Biosciences Ms Nandita Chandavarkar, Director, Association for Biotechnology Led Enterprises Peter Keen, Non Executive Director, Ark Therapeutics Ray Spencer, Founder & CFO, Saturn BioSciences Ltd; Founder & Director, MGB Biopharma Ltd Rob Arnold, Chairman, Clasemont Limited (& former PwC Life Sciences Partner) Sam Smart, Independent Consultant Dr Vijay Chandru, President, Association for Biotechnology Led Enterprises. The views expressed herein are personal and do not reflect the views of the organisations represented by the individuals concerned. Biotech Reinvented 15
Table of contents References 1. PricewaterhouseCoopers, “Pharma 2020: Challenging business models” (April 2009). 2. Diamond, Commissioner of Patents and Trademarks v. Chakrabarty, United States Supreme Court, June 16, 1980 447 U.S. 303, 206 USPQ 193. 3. Amgen website, http://www.amgen.com/pdfs/Fact_Sheet_Amgen.pdf; and Genentech website, http://www.gene.com/gene/about/corporate/ history/index.html 4. Medco, “2010 Drug Trend Report”, p. 46; and Jeanene Swanson, “Companion Diagnostics Take Off,” Genome Technology (October 2009), http:// www.genomeweb.com/dxpgx/companion-diagnostics-take 5. Bernard Munos, “Lessons from 60 years of pharmaceutical innovation”, Nature Reviews Drug Discovery, Vol. 8 (2009): 959-968. 6. Joseph A. DiMasi, “Costs and Returns for New Drug Development”, FTC Roundtable on the Pharmaceutical Industry (Washington DC, United States: October 20, 2006), http://www.ftc.gov/be/workshops/pharmaceutical/DiMasi.pdf; and Joseph A. DiMasi & Henry G. Grabowski, “The Cost of Biopharmaceutical R&D: Is Biotech Different?” Managerial and Decision Economics, Vol. 28 (2007): 469-479, http://www.manhattan-institute. org/projectfda/wiley_interscience_cost_of_biopharm.pdf. All subsequent references are to US dollars. 7. Iain Cockburn & Josh Lerner, “The Cost of Capital for Early-Stage Biotechnology Ventures” (2009), http://nationalbbr.org/studiesandstats/nvca_ early-stage.pdf 8. Ibid. 9. National Venture Capital Association, “Venture Capital Industry Saw Short Term Performance Improvements at the End of 2009” (May 14, 2010), http://images.magnetmail.net/images/clients/NVCA/attach/Performancereleasefinalq42009.pdf; and “Venture Capital Returns Continued to Reflect Fragile Economic Conditions in the First Quarter of 2010” (July 28, 2010), http://www.marketwire.com/press-release/Venture-Capital- Returns-Continued-Reflect-Fragile-Economic-Conditions-First-Quarter-1296576.htm 10. US National Science Foundation, “Science and Engineering Indicators 2010”, http://www.nsf.gov/statistics/seind10/appendix.htm 11. Sandip Roy, “Tracking a Reverse Brain Drain to India, China”, New America Media (March 2, 2009), http://news.newamericamedia.org/news/ view_article.html?article_id=ffd612a3b447ba5bfae2f6006a68beea 12. PricewaterhouseCoopers & Association of Biotechnology Led Enterprises, “Leadership in Affordable Therapeutic Products: A Biopharma Strategy for India” (July 2010). Report prepared for the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India. 13. Wang Guanqun “China to invest billions on key technology development, bio industry”, Chinese Government Web Portal (May 13, 2009), http:// english.gov.cn/2009-05/13/content_1313699.htm 14. PricewaterhouseCoopers & Association of Biotechnology Led Enterprises, op. cit. 15. Ernst & Young, “Beyond Borders: Global Biotechnology Report, 2010” (2010). 16. Brady Huggett, “Optimism in public biotech rises as credit crunch recedes”, Nature Biotechnology, Vol. 28, No. 1 (January 2010): 5-6. 17. Ernst & Young, op. cit. We have converted euros into US dollars using the average interbank exchange rate for 2009. This was 1 EUR: 1.39463 USD. 18. “The Future of Biotech.” Panel discussion at The Biopharmaceutical Conference in Europe, Monte Carlo, Monaco (June 16-18, 2010). 19. Walter Yang, “Europe’s Iceberg 2010: Advancing but frugal”, BioCentury, Vol. 18. No. 24 (May 30, 2010): A15-18. 20. Dow Jones VentureSource, “Q1 2010 European Venture Financing Report April 29, 2010.” http://www.dowjones.com/pressroom/SMPRs/ PM/1Q10EuropeFinancing.html; and “Growth Returns to European Venture Investment After Record Low a Year Ago.” July 28, 2010. http://www. dowjones.com/pressroom/releases/2010/07282010-Q2EuropeVC-0050.asp. We have converted euros into US dollars using the average interbank exchange rate for the first half of 2010. This was 1 EUR: 1.33054 USD. 21. Roger Longman, “Novartis: Having & Eating Its Cake,” The In Vivo Blog (August 3, 2007), http://invivoblog.blogspot.com/2007/08/novartis-having- eating-its-cake.html 16 PwC
22. “Merck Serono sets up strategic venture capital fund to invest in biotech start-ups”, The Medical News (March 23, 2009), http://www.news- medical.net/news/2009/03/23/47238.aspx 23. Walter Armstrong, “Pharma’s Orphans”, Pharmaceutical Executive (May 1, 2010), http://www.curefa.org/_pdf/ PharmaceuticalExecutiveMagazineArticle.pdf 24. Andrew Pollack, “Pfizer Deal Signals a Move Into Treating Rare Diseases”, The New York Times (December 1, 2009), http://www.nytimes. com/2009/12/02/business/02drug.html?_r=1&partner=yahoofinance 25. John Carroll, “Pfizer creates a new R&D unit for rare diseases”, FierceBiotech (June 15, 2010), http://www.fiercebiotech.com/story/pfizer-creates- new-r-d-unit-rare-diseases/2010-06-15 26. Jeanne Whalen, “Glaxo Tries Biotech Model to Spur Drug Innovations”, The Wall Street Journal (July 1, 2010) 27. Jan Regnstrom, Franz Koenig et al., “Factors associated with success of market authorisation applications for pharmaceutical drugs submitted to the European Medicines Agency,” European Journal of Clinical Pharmacology (2010) 66:39–48. 28. Elizabeth A. Czerepak & Stefan Ryser, “Drug approvals and failures: implications for alliances”, Nature Reviews Drug Discovery Vol. 7 (March 2008): 197-198. 29. Walter Armstrong, op. cit. 30. John Carroll, “Pharma giants join forces behind Asian cancer research group,” FierceBiotech Research (February 23, 2010), http://www. fiercebiotechresearch.com/story/pharma-giants-join-forces-behind-asian-cancer-research-group/2010-02-23; “Coalition Against Major Diseases,” Critical Path Institute, http://www.c-path.org/CAMD.cfm; and Michel Goldman, “New Challenges for Drug Innovation: The European Perspective”. Presentation at Forum CQDM, Montréal, Canada (June 8, 2010). 31. The Structural Genomics Consortium (April 2010), http://www.thesgc.org/about/SGC-overview.pdf 32. Aled M. Edwards, Chas Bountra et al., “Open access chemical and clinical probes to support drug discovery”, Nature Chemical Biology Vol. 5 (2009): 436-440. 33. Michael R. Barnes, Lee Harland et al., “Lowering industry firewalls: pre-competitive informatics initiatives in drug discovery”, Nature Reviews Drug Discovery, Vol. 8 (2009): 701-708. 34. Oliver Alexy, Paola Criscuolo et al., “Does IP strategy have to cripple open innovation?” MIT Sloane Management Review, Vol. 51 (2009): 73-77. 35. Salima Lin, Teri Melese et al., “Cultivating innovation beyond corporate walls”. IBM Institute for Business Value (December 2008). 36. Pearl Huang, “Presentation at Extending the Spectrum of Precompetitive Collaboration in Oncology Research Workshop” (February 2010), http:// www.nap.edu/catalog/12930.html 37. Sandra Orchard & Henning Hermjakob, “The HUPO proteomics standards initiative—easing communication and minimizing data loss in a changing world,” Briefings in Bioinformatics, Vol. 9, Issue 2 (2008): 166-173, http://bib.oxfordjournals.org/content/9/2/166.full; Clinical Data Interchange Standards Consortium, http://www.cdisc.org/mission-and-principles 38. Laurent Alquier, Tim Schultz & Susie Stephens, “Exploration of a Data Landscape using a Collaborative Linked Data Framework,” Proceedings of the HCLS/WWW2010/Workshop (Raleigh, North Carolina, April 26, 2010), http://imageweb.zoo.ox.ac.uk/pub/2010/Proceedings/FWCS2010/07/ Paper7.pdf 39. Vivien Marx, “Pharmas Nudge Semantic Web Technology Toward Practical Drug Discovery Applications,” BioInform (March 6, 2009), http://www. genomeweb.com/informatics/pharmas-nudge-semantic-web-technology-toward-practical-drug-discovery-applicatio?page=2 40. IBM Computational Biology Center, https://researcher.ibm.com/researcher/view_project.php?id=1080 41. PricewaterhouseCoopers, “Pharma 2020: Virtual R&D” (June 2008), pp. 4-5. 42. Jeffrey H. Dyer, Hal B. Gregersen et al., “The Innovator’s DNA”, Harvard Business Review, Vol. 87, No. 12 (December 2009): 61-67. 43. Heather Fraser & Stuart Henderson, “A marriage of minds: Making biopharmaceutical collaborations work.” IBM Institute for Business Value (September 2007). Biotech Reinvented 17
44. Details of the performance of the FTSE Small-Cap Index are available at http://www.ftse.com/Indices/UK_Indices/Downloads/FTSE_All-Share_ Index_Factsheet.pdf 45. Genevieve Khongwir, “Open Source a successful business model”, ciol.com (September 10, 2008), http://www.ciol.com/Open-Source/Interviews/ Open-Source-a-successful-business-model/10908110120/0/ 46. We have based these estimates on average development costs of $1.24 billion and average development times of 97.7 months, using the figures cited earlier in this paper. 47. For a comprehensive discussion of how we believe pharmaceutical commercialisation is likely to evolve over the next decade, please see “Pharma 2020: Marketing the future” (February 2009). 48. Thomas Hobbes, Leviathan (1651). 49. “Life expectancy at birth,” The CIA World Factbook (2010); and Eileen M. Crimmins & Caleb E. Finch, “Infection, inflammation, height, and longevity”, Proceedings of the National Academy of Sciences, Vol. 103, No. 2 (January 10, 2006): 498-503. 18 PwC
Territory contacts Argentina India Russia Diego Niebuhr Sujay Shetty Alina Lavrentieva [54] 11 4850 4705 [91] 22 6669 1305 [7] 495 967 6250 Australia Ireland Singapore John Cannings John M Kelly Abhijit Ghosh [61] 2 826 66410 [353] 1 792 6307 [65] 6236 3888 Enda McDonagh Belgium South Africa [353] 1 792 8728 Thierry Vanwelkenhuyzen Denis von Hoesslin [32] 2 710 7422 [27] 117 974 285 Israel Assaf Shemer Brazil (SOACAT) Spain [972] 3 795 4681 Luis Madasi Rafael Rodríguez Alonso [55] 11 3674 1520 [34] 91 568 4287 Italy Massimo Dal Lago Canada Sweden [39] 045 8002561 Gord Jans Mikael Scheja [1] 905 897 4527 [46] 8 555 33 038 Japan Kenichiro Abe Czech Republic Switzerland [81] 80 3158 5929 Radmila Fortova Clive Bellingham [420] 2 5115 2521 [41] 58 792 2822 Luxembourg Laurent Probst Peter Kartscher Denmark [352] 0 494 848 2522 [41] 58 792 5630 Torben TOJ Jensen [45] 3 945 9243 Markus Prinzen Mexico [41] 58 792 5310 Erik Todbjerg Jorge Luis Hernández Baptista [45] 3 945 9433 [52] 55 5263 6106 Turkey Zeki Gunduz Finland Netherlands +90 212 326 64 100 Janne Rajalahti Arwin van der Linden [358] 3 3138 8016 [31] 20 5684712 United Kingdom Andrew Packman France Poland [44] 1895 522104 Anne-Christine Marie Mariusz Ignatowicz [33] 1 56 57 13 42 [48] 22 523 4795 Kate Moss [44] 20 7804 2268 Germany Portugal Georg Kämpfer Ana Lopes [49] 69 9585 1333 [351] 213 599 159 United States Michael Swanick [1] 267 330 6060 Martin Schloh [49] 89 5790 5102 Biotech Reinvented 19
Tablefurther For of contents information, please contact: Global Europe Simon Friend Jo Pisani Partner, Global Pharmaceutical and Life Sciences Partner, Pharmaceuticals and Life Sciences, Strategy Industry Leader PricewaterhouseCoopers (UK) PricewaterhouseCoopers (UK) jo.pisani@uk.pwc.com simon.d.friend@uk.pwc.com [44] 20 7804 3744 [44] 20 7213 4875 Sandy Johnston Steve Arlington Partner, European Pharmaceutical and Life Sciences Partner, Global Pharmaceutical and Life Sciences Advisory Advisory Services Services Leader PricewaterhouseCoopers (UK) PricewaterhouseCoopers (UK) sandy.johnston@uk.pwc.com steve.arlington@uk.pwc.com [44] 20 7213 1952 [44] 20 7804 3997 Asia Pacific Michael Swanick Partner, Global Pharmaceutical and Life Sciences Sujay Shetty Tax Services Leader Director, Pharmaceutical and Life Sciences PricewaterhouseCoopers (US) Advisory Services, India michael.f.swanick@us.pwc.com PricewaterhouseCoopers (India) [1] 267 330 6060 sujay.shetty@in.pwc.com [91] 22 6669 1305 United States Beatrijs Van Liedekerke Doug Strang Director, Pharmaceutical and Life Sciences Partner, US Pharmaceutical and Life Sciences Advisory Advisory Services Services Leader PricewaterhouseCoopers (Singapore) PricewaterhouseCoopers (US) beatrijs.vanliedekerke@sg.pwc.com douglas.s.strang@us.pwc.com [65] 6236 4322 [1] 267 330 3045 Marketing Middle East Attila Karacsony Sally Jeffery Director, Global Pharmaceutical and Life Sciences Partner, Healthcare Advisory Services, Middle East PricewaterhouseCoopers (US) PricewaterhouseCoopers (United Arab Emirates) attila.karacsony@us.pwc.com sally.jeffery@ae.pwc.com [1] 973 236 5640 [971] 4 304 3154 Marina Bello Valcarce Global Pharmaceutical and Life Sciences PricewaterhouseCoopers (UK) marina.bello.valcarce@uk.pwc.com [44] 20 7212 8642 20 PwC
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