BIG opportunity in BIG Data - Reseller Malaysia
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
KDN-PP19103/09/2016(034592) JULY 2017
MARKET PRODUCTS PROMOTIONS VENDORS PEOPLE EVENTS
BIG opportunity
in BIG Data
Epson introduces Combat against NotPetya not PIKOM: average
high-end interactive emerging cyber- your ordinary ICT salaries to grow
projector security threats ransomware 6.7% in 2017
PG 20 PG 17 PG 10 PG 8
DO MORE WITH YOUR I.T.
SECURED BY ESET
Whether you’re managing your business, or overseeing your company’s IT, ESET’s security products are fast, easy to use, and deliver
market-leading detection. We deliver the protection that allows you to DO MORE. Find out more at ESET.COM/MY/BUSINESS
Big Data Analytics is
happening Big Time… soon
A s the world gets smaller, data is getting bigger. There are lots of talk about
the Internet of Things, with devices and sensors collecting tons of data, all of
which are supposed to make life better and more efficient, be it in business or at
home. Even before IoT, companies have been collecting all kinds of data, even in
paper form. Hidden among all these data are valuable insights waiting to be
discovered or left to waste.
The idea of business intelligence is not new. We churn out reports and charts with our
spreadsheets and database programs, and try to find correlations, trends, and any-
thing that is of strategic value. However, data today is coming from different sources
and formats: email, texts, unstructured formats and what-have-you. The volume is
also growing relentlessly. Can we analyse relationships across different types of data
in different locations? Where do we store these data and how quickly can we retrieve
them? What data is useful and what is not?
These are big questions that are tackled by Big Data Analytics (BDA). The workloads
are beyond the ability of the humble PC. With the shift towards public clouds, a lot of
storage and computing power are now available to the masses without requiring huge
capital outlay: they just pay a subscription fee.
Business and predictive insights can help your company manoeuvre to stay ahead of the
competition. If you do not use it, your competitors may.
Having experience with BDA is also helpful as you can leverage your knowledge to offer
this as a service to your clientele. This is one way to remain relevant – and profitable –
in an increasingly challenging and changing world.
Our main feature explores the state of Big Data Analytics and the opportunities that
come with it.
We hope you enjoy our offering and find it good enough to share with your fellow
resellers. Do drop us a note to say Hi, give us your suggestions or opinions or update
us with what’s happening. Don’t forget to visit our website at www.resellermalaysia.my for
more news and articles.
Best regards!
Stephen Chin, Editor
PUBLISHED BY EDITOR: GRAPHICS DESIGNER:
Verve Infotech Sdn Bhd Stephen Chin Milly Milk Ville - Sharon Sen / milkville@gmail.com
Suite 33A, Avenue Business Center, www.millymilkville.space
111 Block E, Phileo Damansara 1 ACCOUNT MANAGER:
9 Jalan 16/11, off Jalan Damansara Lim Chia Nean / chia@resellermalaysia.my PRINTER:
46350 Petaling Jaya +60 12 320 1171 / +603 7493 5012 Super Yueta Print, No. 40,
Jalan PBS 14/8, Taman Perindustrian
PUBLISHER ADVERTISING: Bukit Serdang, 43300 Seri Kembangan, Selangor.
Satish info@resellermalaysia.my
EDITORIAL CIRCULATION
editorial@resellermalaysia.my 5000 copies
2 Reseller Malaysia www.resellermalaysia.my | JULY 2017
CONTENTS
P5
News
Local
P5 P5 Angkasa picks Unisys to improve payment services
QBE: Malaysian businesses lack liability insurance, react only after crisis
P7 Huawei, REDtone, Fusionex to drive cloud transformation APAC
P8 PIKOM: average ICT salaries to grow 6.7% in 2017
International
P9 Cisco unveils futuristic network that can learn, adapt, evolve
P10 NotPetya not your ordinary ransomware
Microsoft acquires Cloudyn to manage, optimise cloud usage
P13 P11 ESET reports Birthday Reminder malware
P13 Pulse Secure affiliate to buy Brocade’s vADC business
P14
Cover Story
Big opportunity in Big Data
Big Data Analytics may sound like it belongs to the domain of large enterprises. In reality,
there is a huge untapped market that is set to take off in a big way.
P14
P17
Who is Who
Neumeier is new MD for Kaspersky APAC
Microlink appoints ex-chief justice Arifin as chairman
Sage appoints Robin Chao as VP for Asia
P17
P18
P18
Product News
Logitech introduces video collaboration system for huddle rooms
P19 Toshiba adds two models to its business laptop stable
P20 Epson introduces high-end interactive projector
P21 Lenovo introduces new laptop, refreshes commercial products with Kaby Lake
P21
P22
Feature
Beset by Paradox: Five Contradictions of Digital Transformation
Organisations may claim to understand the importance of Digital Transformation but their
actions do not match their words.
CONTENTS
P25
Column
Combat against emerging cybersecurity threats
Ransomware is a bunch of codes or type of program that performs data transformation
P25
operations and threatens to publish the victim’s data or perpetually block access to it unless
a ransom is paid.
P27
Survey
Modern Tech Users and their Habits
In the world of mobility, users are increasingly creative in how they use their phones and
computers. Here are some interesting statistics of their habits.
Cybersecurity Cybersecurity
Cybersecurity
Professional Professional
Company of
of the Year of the Year
the Year 2015
2016 2015
EC-Council
Global
Services
Malaysia
606 Block G, Phileo
Damansara 1, Jalan 16/11,
Off Jalan Damansara, 46350
Petaling Jaya, Selangor.
+60-3-7954-6896,
services@eccouncil.org
CYBER SECURITY CONSULTING AND ADVISORY SERVICES
EC-Council’s world renowned Cyber Security Experts now in Malaysia
Compliant Resilient Competitive
News
Angkasa picks Unisys to improve payment services
M (Angkasa)
alaysia National Cooperative Movement
is adopting Unisys ClearPath
Angkasa president, Dato’ Hj Abdul Fattah in a
statement. “The Unisys operating platform has
into software-defined facilities. Under the
agreement with Angkasa, Unisys will create
Forward software to expand its payment ser- become central to our IT infrastructure mod- new development and disaster recovery
vices for its constituents and their ernisation strategy. ClearPath Forward soft- environments, and replace manual backup
customers. ware tools can create new online channels for processes with automated data replication
service delivery to our cooperative members.” between the sites to reduce recovery time.
As the leading body representing 13,428
Malaysian cooperatives, Angkasa p rovides Angkasa will use ClearPath Forward “Unisys enables Angkasa to retain and
a salary deduction service for salaried software technology and solutions such
expand its member base and provide an
employees, credit cooperatives,
financial as Agile Business Suite, Enterprise Output optimal user experience for constituents
institutions and other business o rganisations. Manager and ePortal to develop new chan- and their customers,” said Richard Parker,
The computerised system allows g overnment nels for serving customers through the web vice president, financial services, Unisys
payroll offices or other employers to and mobile devices, and deliver continu- Asia Pacific. “Our common goal is to
efficiently process monthly salary deductions, ous availability for the salary deduction strengthen Angkasa’s p osition as a leader
and enable more than 3.5 million cooperative service, said Unisys. It added that the Unisys in service to cooperatives while providing
members to pay their loan instalments, insur- ClearPath Forward environments are the a secure, flexible platform that can adapt
ance p olicies, trustee accounts, recreational only ones in the market in which user data quickly to changing member and customer
club memberships and workers union sub- has never been forcibly extracted. requirements.”
scription fees. ANGKATAN KOPERASI
Upgrading the IT infrastructure is a key
“Angkasa’s salary deduction service is crucial part of Angkasa’s digital transformation KEBANGSAAN
to the organisation and our members,” said program. It is converting its two datacentres MALAYSIA BERHAD
QBE: Malaysian businesses lack liability insurance, react only
after crisis
M action
any Malaysian companies only take
to address business liability risks
experienced damaged or lost inventory; 24%
found their business systems or computers
equipment and vehicle fleet, Zanolini said.
However, awareness on business liability and
after a crisis hits them, revealed QBE hacked; 22% faced public or third-party professional indemnity is very low. “Business
Insurance in its report, The Risks of Regret. liability due to a problem with their products liability is how something that happens to
or services; and 22% suffered losses due you can impact others,” he explained.
The report was based on interviews with to equipment breakdown, in the past 12
some 300 SMEs and large corporations in months. “Even those who are aware of it do not
Malaysia conducted in April and May this necessarily take out such insurance. The
year. It looked at current and future business The report found that many respondents most common reason the respondents gave
challenges and opportunities and the pre- across multiple industries did not have was that their business was too small to be
paredness of companies to handle risk. business liability and professional indemnity worth insuring or that they do not the budget
insurance prior to an incident, and only for it but the cost is not much more than
In the IT and telecommunications industry, began purchasing such insurance after it business insurance,” he added.
28% of respondents said they suffered loss occurred.
of income due to business interruption; 24% Zanolini said it is difficult for general
“Shockingly, some still did not take out insurance companies to provide bundled
insurance after the incident,” said Leo coverage or packages because different
Zanolini, CEO, QBE Insurance Malaysia. industries and companies have unique
This is likely because the loss suffered liability exposure. Furthermore, “not all
was bearable. “In some cases, such as general insurance companies offer products
having their business systems or computers that cover all
liabilities: some may choose
hacked, the number of companies taking to focus on their specific strengths and
out liability insurance jumped from 7% to not offer products for which they are not
30%. For public or third-party liability due equipped to handle,” he explained.
to accidents or negligence, the number
went from 6% to 38%,” he said at a media Cyber insurance is a new category that
briefing. may grow in importance but not every
company may be ready to offer it. “We
Most companies are aware of business are currently working to develop such a
Leo Zanolini, CEO, QBE Insurance Malaysia insurance and insure their buildings, product,” he said.
JULY 2017 | www.resellermalaysia.my Reseller Malaysia 5
News
Fusionex launches Giant 2017 and Ant
Fusionex launched Fusionex Giant 2017,
the next iteration of its Big Data
According to Fusionex managing director
and CEO, Dato’ Seri Ivan Teh, Giant 2017
Analytics (BDA) platform. The new version was developed based on consultation with
was redesigned from the ground up and Fusionex’s clients, partners and players in
features an intuitive search function that
the ecosystem. “The launch of Giant 2017 called Ant, targeted at the small-medium-
caters to users of any skill level. marks a milestone for the company as it enterprise (SME) segment where cost is a
pushes the boundaries of how data can be concern. The platform features the same
Giant 2017 can understand user queries analysed and extracted by anyone. This will machine learning, analytics and user-friendly
using Natural Language Processing (NLP), revolutionise the way businesses use data in interface as the full version.
similar to how Google’s search engine the future, as with a simple request they can
works. It even accepts verbal queries. discover complex insights into their data,” he “To make it more cost efficient for SMEs,
This allows non-technical users to extract said. Ant has fewer frills. For example, they may
business insights derived from crunching
not need to store huge amounts of data or
petabytes of data without requiring lengthy “With AI capabilities, enterprises can draw may only want to see certain types of data,”
technical training. more comprehensive insights and reach he said. “We want to make it as affordable
out to their customers in a short period of as possible.”
Giant 2017 boasts of a richer visualisation time,” he added. “Time is of the essence in
palette of charts, graphs, dials, heat maps a data-driven consumer world where trends Many SMEs are not keen on investing
and so forth to present data. The system and customer needs change rapidly.” large amounts of money for hardware and
automatically selects the ideal format to infrastructure. “Based on the feedback we
present the data. Users can also drill down Prior to the official launch, 10 companies received, we believe it is better to offer a
the information layers from worldwide to were invited to participate in Giant 2017’s subscription-based service. They just need
regional, country and city data. The richer
pilot run. Eight of these companies have a device that can run a browser and start
visuals make it easy for customers without since signed up for the new version. using the platform,” Teh said.
any technical expertise to view and discover
real-time insights within their data. Users of the existing Giant platform may Teh added that it is not just a matter of
upgrade to Giant 2017 at attractive rates, price but also ease of use. “A lot of SMEs
Armed with deeper and more meaningful said KM Chen, vice president, marketing do not have IT departments of 10-20 people
insights, users can compare, contrast and and partnership, Fusionex. Customers managing servers, networks, databases,
seek out minute correlations which may running Giant on the cloud can switch over archiving, programming, and so forth. It is
escape the naked eye. They can forecast seamlessly while on-premises installations
not easy. We want to provide something that
future trends and confidently make data- will be provided software updates. is humanised so it will be easy to use,” he
backed decisions to increase operational said.
efficiency and organisational revenue, and Smaller yet powerful ANT
better understand market movements and In conjunction with the Giant 2017 launch, For more information, visit http://www.fusion-
customer behaviour. Fusionex also introduced a lite version ex-international.com/.
From left: Chen Keat Ming, vice president, marketing; James Martin, programme director; Dato’ Seri Ivan Teh, managing director and CEO; Raju Chellam, vice president, new tech-
nologies; James Houng, senior vice president, solutions development
6 Reseller Malaysia www.resellermalaysia.my | JULY 2017
News
Cloud infra Huawei, REDtone, Fusionex to drive
structure: Reality cloud transformation APAC
outperforming
perception
D espite negative perceptions on cloud
infrastructure (IaaS), Malaysian
businesses that are embracing IaaS are
very positive about the impact, said new
research by Oracle.
Two-thirds (64%) of Malaysian businesses
on IaaS said they found it easier to
innovate. The same proportion reported
that moving to IaaS significantly cut their
time to deploy new applications and
services. 50% of those on IaaS said they
significantly cut ongoing maintenance
costs while 59% of all respondents
believe businesses not investing in IaaS
will increasingly struggle to keep pace
with those that do.
The research also found that e xperienced
users are almost twice as likely to
believe IaaS can provide world-class H uawei, REDtone and Fusionex are forming a tripartite partnership to meet the rapidly
rising demand for big data and analytics cloud solutions in the Asia Pacific region. The
operational performance in terms of
three companies signed a memorandum of understanding (MoU) during the recent
availability, uptime and speed, compared
CommunicAsia 2017 event in Singapore.
to non-adopters. Although some feared the
move could be complicated, 64% found According to Huawei, a robust ICT infrastructure is foundational to digital transformation.
the move easier than expected. While broadband networks and datacentres form the basis of a digitised world, cloud services
power the use and analysis of Big Data and Internet of Things (IoT).
Most Malaysian respondents said IaaS will
feature in their businesses within three The collaboration leverages on the three companies’ expertise to identify pain points and
years: 46% said they will run most or all opportunities for users while lowering OPEX and CAPEX with on-demand one-stop cloud
their business IT infrastructure on IaaS. service solution. Huawei will be the cloud solution provider and go-to-market adviser.
Only 21% believed IaaS will have little or REDtone’s business-to-business flexiCloud enterprise cloud services will run on Huawei’s
no role in their business in three years. cloud platform. Fusionex will provide business insights and analytics-as-a-service. The
combination promises a full suite of cloud solutions for verticals including healthcare, retail
“There is an interesting contrast and others.
between the perceived barriers of cloud
infrastructure adoption and the experience “With this strategic partnership, we are moving towards swift digital transformation with our
of businesses who have already done so partners and customers, and helping them to ‘cloudify’ their business through our global
and are now reaping the benefits. These experience and professional services,” said George Pan, chief technology officer, Huawei
negative perceptions should not be holding Malaysia. “We see this as a future model of growth for enterprises in the digital era.
back businesses from enjoying ease of “We are appreciative that REDtone and Fusionex set their sights on helping their customers
innovation, cost savings, and reduced
from different industries to digitise their business. It excites us to launch the services with
complexity that cloud deployment brings,” our partners beyond Malaysia through our innovative business model above IaaS, focusing on
said Praveen Thakur, vice president, cloud what customers want, business agility, cost efficiency, and service aggregation,” he said.
transformation, ASEAN, Oracle.
“At REDtone, we leverage cloud computing, Big Data, IoT, and enhanced vertical applications
“Malaysia is definitely on the cusp of to facilitate enterprise digitisation. Businesses do not have to go it alone in digital
cloud infrastructure adoption,” said Chia transformation,” said Lau Bik Soon, group chief executive officer, REDtone International Bhd.
Yong Wei, group CEO, Microlink Solutions
Bhd, an Oracle gold partner. “Many “The Fusionex team looks forward to deploying our business insights solutions to discover
large enterprises and CIOs we talk to trends and patterns within data and help with more accurate, predictive and prescriptive
understand the significant benefits of
decision-making,” said Raju Chellam, vice president, Fusionex. “Through this collaboration,
moving to the cloud and recognise that we aim to seamlessly integrate technology into the workplace. When integrated with cloud
commercial cloud subscription offerings solutions, data analytics becomes even more flexible, with lower entry barriers and the ability
represent good value.” to scale as a business grows.”
JULY 2017 | www.resellermalaysia.my Reseller Malaysia 7
News
PIKOM: average ICT salaries to grow 6.7% in 2017
T he National ICT Association of Malaysia
(PIKOM) projected the average monthly
salary growth for 2017 to be above RM9,000,
a 6.7% increase over 2016 on the back of a
better-than-expected economic performance.
Due to the 5.6% GDP growth in 1Q17 year-on-
year (y-o-y) and recent developments, PIKOM
is also cautiously optimistic that the economy
will improve further: it revised its GDP growth
projection to 5% from 4% previously.
“During the first half of 2017, we witnessed
many ICT developments that will have a
significant impact on the growth and success
of the industry,” said PIKOM chairman Chin
Chee Seong, at the ICT Job Market Outlook
in Malaysia 2017 media briefing today. These From left: Chen Keat Ming, vice president, marketing & partnership, Adv Fusionex Sdn Bhd; Gary Ng Eu Chai, assistant
developments included the launch of the general manager, sales & marketing division, Epson Malaysia Sdn Bhd; Dr Yap Chee Sing, managing director, Iverson
Associates Sdn Bhd; Chin Chee Seong, chairman, PIKOM; Woon Tai Hai, chairman, PIKOM research committee; Alex
Digital Free Trade Zone which will comple- Liew, executive director, Glocomp Systems (M) Sdn Bhd; Datuk E.K. Teoh, managing director, Ektech Communications
ment PIKOM’s E-commerce chapter launched Sdn Bhd; Ong Kian Yew, executive director, PIKOM
earlier this year.
likely to invest in hiring and developing them. Kong, United Arab Emirates, Australia, Saudi
PIKOM reported that the average monthly Companies become more selective in their Arabia and the United States, based on
salary of an ICT professional increased 4.6% hiring and prefer employing a small number of salaries of an advanced career level project
from RM8,114 in 2015 to RM8.484 in 2016. It experienced staff.” manager.
also noted that the industry average salary
had doubled in the last 10 years since PIKOM PIKOM projected the total ICT contribution The prospect of a better salary, adjusted for
first began publishing its reports. to Malaysia’s GDP to grow from RM152.1bn inflation, may prompt local talents to leave
in 2015 to about RM164bn in 2016, more the country, although the prospect of moving
The report found salaries of fresh graduates, than quadruple the value in 2007, based on so far away may deter some. “Some people
junior executives, senior executives, the GDP’s Average Annual Growth Rate of choose to return to or remain in Malaysia for
middle
-
level managers and senior managers 7.6% from 2010 to 2015. The main drive of a number of reasons. “It is not just about
rose in 2016 although the growth rate in most the ICT industry growth continues to be ICT money,” Woon said.
categories was lower than expected. services, expected to climb from RM61.4bn in
2015 to RM67bn in 2016. Hence, jobs linked “The bigger risk,” he added, “is that other
“The entry-level professionals were the to s oftware- and e-commerce-related services countries may overtake Malaysia on the
hardest hit with a growth rate of only 3.7% are expected to grow in demand, Woon added. benchmark if it does not keep pace with
in 2016, compared with 5.3% in 2015,” said salary growth. This increases the likelihood
PIKOM research committee chairman, Woon The top-paying industries in 2016 for ICT of locals leaving the country. For example,
Tai Hai. professionals are Automotive/Heavy Industry/ someone in Malaysia may give up a RM3,000
Machinery Industry (average monthly salary job for a SGD3,000 in Singapore and
He noted that gap in salary trends between RM8,952); Call Centre/IT-enabled Services/ immediately triple his earning value.”
entry-level professionals and senior manager Business Process Outsourcing (RM8,822);
is widening. In 2016, a senior manager’s T r a n s p o r t / S to r a g e / F r e i g h t / S h i p p i n g Into its 10th edition this year, the Job Market
salary was 6.44 times more than that of an (RM8,791); Science & Technology/Aerospace/ Outlook report is used as a guide to help
entry-level professional. The gap is expected Biotechnology (RM8,760); and Computer/IT organisations in their human capital planning.
to widen to 6.61 in 2017. “It is an ongoing hardware (RM8,397). It also reveals industry trends on the demand
concern,” he said. “This may discourage and supply of talent among vendors and user
students from taking up computer science,
“Our ICT professionals have been able organisations, and the competitiveness of the
and that in turn can impact the economy.” to command relatively steady and high ICT job market vis-à-vis other countries.
salaries not just because of their
specific
The report also noted that job openings skill sets, experience and knowledge, but Data for the research was obtained in col-
in 2016 dropped almost 40% from 2015, that the industry also kept up with the pace laboration with Jobstreet.com, Bank Negara
with entry-level jobs seeing an almost 60% of evolutions and revolutions in information Malaysia, Department of Statistics Malaysia,
decrease. technology. Despite the ups and downs of
International Labour Organisation, Payscale,
y-o-y average salary growth, the local trend is World Bank, United Nations and AT Kearney.
“Given a low y-o-y growth between 2015 and
still on the upside,” Woon said.
2016, these findings are to be expected,” “We would also like to express our deepest
said Woon. “Entry levels are like foot soldiers PIKOM also published a global benchmark appreciation to our sponsors, BDO, Fusionex,
and they are the first to suffer. They are for comparison. The Purchasing Power Epson, Glocomp, EK Tech, Iverson, Dell EMC,
usually hired to be trained up along a career Parity Adjusted Criterion benchmark showed Hitachi Sunway, and Powerware Systems for
path. In a downturn, companies are not so Malaysia sitting in seventh place after Hong their support,” said Chin.
8 Reseller Malaysia www.resellermalaysia.my | JULY 2017News
Cisco unveils futuristic network that can learn, adapt, evolve
C isco is introducing a suite of Digital
Network Architecture (DNA) technologies
Encrypted Traffic Analytics. Almost half of
cyber attacks today are hidden in encrypted
and services that constantly learns, adapts, traffic. By using Cisco’s Talos cyber
automates and protects against security intelligence and machine learning to analyse
threats. The company said, with this metadata traffic patterns, the network can
approach it is changing the fundamental identify the fingerprints of known threats
blueprint for networking. even in encrypted traffic, without d
ecrypting
it or affecting data privacy. Cisco said it
“The network has never been more critical can detect threats in encrypted traffic with
to business success, but it’s also never up to 99% accuracy and less than 0.01%
been under more pressure,” said Cisco CEO false positives. Encrypted Traffic Analytics
Chuck Robbins in a statement. “By building is scheduled to be available in September.
a more intuitive network, we are creating
an intelligent platform with unmatched Catalyst 9000 Switching Portfolio. This
security for today and for the future that is a new family of switches designed for
propels businesses forward and creates new mobility, cloud, Internet of Things and
opportunities for people and organisations
security. It delivers security, p
rogrammability
everywhere.” and performance through innovations in the
hardware (ASIC) and software (IOS XE) layers.
According to the company, the intuitive The network has never Catalyst 9300 and 9500 series was made
network is powered by intent and informed been more critical to available in June and 9400 will be in July.
by context. By automating intent, IT business success, but it’s
departments are freed from tedious
traditional processes and can manage
also never been under Software Subscription. Software s ubscription
is now an essential element of Cisco’s
millions of devices in minutes, which is more pressure flagship campus switching portfolio. When
crucial as the technological landscape purchasing the Catalyst 9000 family of
continues expanding. switches, customers will access DNA’s
software capabilities by subscription, either
The network also interprets the context that Cisco CEO Chuck Robbins. Credit: Cisco
via pre-bundled Cisco ONE software suites
surrounds data – who, what, when, where or a la carte components.
management dashboard to centralise
and how – to provide new insights. This can
management of all network functions. It
lead to improved security, more customised DNA services. This is a portfolio of
gives full visibility and context across the
experiences and faster operations, Cisco services that leverages Cisco’s e xperience,
network. Its intent-based approach spans
said. best practices and tools. Cisco has a
design, provisioning, policy and assurance.
DNA Centre will be available in August. comprehensive
lifecycle of advisory,
The new network also incorporates
implementation, optimisation and technical
machine -learning at scale. This enables
Software-Defined Access (SD-Access). This services to help customers, be it to
Cisco to analyse the vast data that flows
uses automated policy enforcement and transform their entire network and integrate
through its networks around the world to
network segmentation over a single network new capabilities into their existing network.
detect anomalies and anticipate issues in
fabric to simplify network access for users, Cisco channel partners can resell these
real time.
devices and things. It automates day-to-day services and build networking practices that
“Cisco’s Encrypted Traffic Analytics (ETA) tasks such as configuration, provisioning incorporate software, security, automation,
solves a network security challenge and troubleshooting. This reduces the and analytics for their customers.
previously thought to be unsolvable,” said
time it takes to adapt the network and
David Goeckeler, senior vice president resolve issues. Initial analysis with field Developer Centre. Cisco is releasing a
and general manager of networking and trial customers and internal tests showed new DevNet DNA Developer Centre with
security, Cisco. “ETA uses Cisco’s Talos a reduction in network provisioning time resources to help developers and IT
cyber intelligence to detect known attack by 67%; improved issue resolution by 80%; professionals
create network-powered
signatures even in encrypted traffic, helping reduced security breach impact by 48%; applications and integrate them with their IT
to ensure security while maintaining privacy.” and OPEX savings of 61%. SD-Access will systems and workflows. This includes new
have controlled availability in August and full learning tracks, sandboxes, and developer
Goeckeler added that Cisco’s new IOS availability in November. support resources for using APIs and
operating system for the intuitive network building skills.
has been rebuilt. “It is open, API-driven, Network Data Platform and Assurance.
programmable and modular. It allows our This analytics platform categorises and Cisco said 75 leading global organisations
customers to extend it to interconnect in an correlates data running on the network and are conducting early field trials with these
API world. This is going to drive intent-driven uses machine learning to convert it into next-generation networking solutions, such
networking for the next 30 years,” he said. predictive analytics, business intelligence
as DB Systel GmbH, Jade University of
and actionable insights. Network Data Applied Sciences, NASA, Royal Caribbean
The DNA suite comprises: Platform and Assurance are expected to be Cruises Ltd, Scentsy, UZ Leuven and
DNA Centre. This is an intuitive centralised available in November. Wipro.
JULY 2017 | www.resellermalaysia.my Reseller Malaysia 9News
NotPetya not your ordinary ransomware Microsoft acquires
Cloudyn to
manage, optimise
cloud usage
M acquire
icrosoft signed
Cloudyn
an agreement to
for an undisclosed
sum to provide Azure customers with tools
to view their Azure consumption, cost and
performance.
“As customers grow their cloud
usage across many projects, it can
be challenging to gain visibility and
S ome people never learn or think that something bad that happens to others will never
happen to them. Not long after the WannaCryptor struck, a new ransomware attack
understand costs for existing projects, to
optimise those investments and to project
surfaced in Ukraine and spread throughout the rest of the world. The ransomware is
future usage,” said Jeremy Winter, director
related to the Petya family and has since been referred to as NotPetya and ExPetya to
of program management, Azure security
highlight its unique characteristics.
and operations management in a company
According to security company ESET, the ransomware is detected as Win32/Diskcoder.C blog.
Trojan. It first targets the master boot record (MBR) which is responsible for loading the
operating system. If it successfully infects the MBR, it will encrypt the entire drive. If it Cloudyn provides tools to identify,
doesn’t, it will encrypt all files instead, like Mischa. measure and analyse consumption, enable
accountability and forecast future cloud
ESET researchers have determined the source of the epidemic: attackers compromised spending. As a Microsoft partner, it has
the accounting software M.E.Doc which is popular across various industries in Ukraine supported cost management for Azure and
including financial institutions. M.E.Doc released a warning on its website. other public clouds. Through automated
monitoring, analytics and cost allocation,
ESET also confirmed that affected systems had access to Ukraine networks through the Cloudyn customers were able to optimise
VPN but to date, has not detected the malware spreading outside of the LAN network. their cloud services usage and costs.
Victims of the attack are told to pay a ransom of 300 bitcoins to purchase the decryption
Winters said Cloudyn capabilities will be
key. ESET reported that paying the ransom will not work because the email to send the
incorporated into Azure’s product portfolio.
Bitcoin wallet ID and “personal installation key” has been shut down by the provider.
Therefore, anyone who pays will still not be able to receive the decryption key.
Kaspersky Labs also noted the extremely poor payment pipeline and investigated how the
malware generated an installation ID to be used for encryption and decryption. Kaspersky
found that it was unlikely for the victims to be able to recover their files even if they had
paid the ransom. It concluded that NotPetya was possibly a disk wiper masquerading as a
ransomware.
The malware is spread using a combination of the SMB exploit EternalBlue as used by
WannaCryptor to enter the network and PsExec to spread within the network. This could
explain why the outbreak spread globally and rapidly even after previous outbreaks were
highlighted in the media and most vulnerabilities were (hopefully) patched. All it requires
is for one unpatched computer in the network to get infected: the malware can get
administrator rights and spread to others.
The cyberattack allegedly hit banks, power grids, postal companies and even g
overnment
systems in Ukraine, said ESET on its website. The National Bank of Ukraine issued a
message on its website warning other banks of the attack.
The Independent reported that Spain and India may also have been affected, as are
Danish shipping company Maersk and British advertising firm WPP.
ESET offers an advisory (http://support.eset.com/alert6488/) on preventing the NotPetya
attack. It also recommends users to have their systems fully patched; to use a proper
security solution; to not use the same account/credentials for workstations and server
administration; to disable default ADMIN$ or communication to admin shares; and to
disable SMB1 when possible.
10 Reseller Malaysia www.resellermalaysia.my | JULY 2017News
GfK: connected consumers driving APAC smart devices growth
T he consumer technology market in Asia
Pacific grew tremendously over the
contributed up to 46% share of the pie in
both volume and value.
12 months, with the market u
Full HD to UHD. Demand is
pgrading from
expected to
past year, following the introduction of new continue rising at a rate of 42% in 2017,
technologies and advancements to existing
“Nowadays, consumers are i ncreasingly with emerging economies projected to
ones, said research firm GfK. sharing videos, contributing to the rising register higher growth of 55% due to falling
popularity of action cameras,” said Gerard UHD prices.
The action camera is gaining popularity, Tan, senior director, technology, GfK Asia.
registering 57% and 33% growth in sales “Besides their ability to connect seamlessly “The popularity of UHD will subsequently
volume and value respectively in emerging to today’s smartphones, action cameras also create more opportunities for content
APAC markets, and 9% and 40% growth in appeal to active consumers seeking new studios to produce better image content,
developed markets, in 2016. The number of and interesting ways to record their lifestyle especially when more recording devices
brands offering 360-degree features grew activities to view or share in full HD-quality.” begin to support 4K recording, making more
from two in 2015 to 13 in 2016. UHD content available to consumers,” Tan
Another product that jumped on the 4K said.
Action cameras with 4K features are also bandwagon is TVs. GfK reported that in the
selling well, accounting for 47% and 52% past year, 4K TVs (also known as Ultra High Between May 2015 and April 2016, sales
growth in volume and value respectively Definition UHD) have been gaining traction. of Smart TVs in APAC increased by 40% to
in APAC. Emerging markets in the region Unit sales growth hit over 103% in the past reach over 5 million units.
Sales of OLED TV are projected to expand
by over 63% in 2017 with huge growths
anticipated from developed markets in
APAC.
Core wearable products, comprising smart
Nowadays, consumers watches and health and fitness trackers, are
are increasingly sharing another thriving category. Total sales units
videos, contributing to in the last year reached 3.3 million across
developed APAC markets, as consumer
the rising popularity of spending on this category grew 9% year-
action cameras on-year. “Heart rate sensor and GPS are
generally the key features in wearables that
appeal to consumers. Sales of wearables
with heart rate sensors rose 28% within a
year, while devices with inbuilt GPS almost
doubled (98%) during the same period,” said
Gerard Tan, senior director, technology, GfK Asia Tan.
ESET reports Birthday Reminder malware
E ven trying to remember someone’s
birthday can pose a risk, as cyber
lternative DNS servers whenever it finds
a
the domain name in the “block list” of the
rogue DNS server communication was made,
and both have been taken down.
attackers are not above abusing a simple, configuration file.
popular and harmless-looking app called To avoid these types of threats, ESET
Birthday Reminder to infiltrate devices. The authors put in a lot of effort to avoid recommends investing in a good security
Security company ESET found the adware detection, said Marc-Étienne M. Leveillé, solution, preferably one that includes a tool
DNSBirthday distributed around the globe senior malware researcher, ESET. “The for monitoring the router’s security.
with spikes in the US, Spain, Japan and Italy. modular architecture of their malware allows
updates and the addition of more features For more details of the BirthdayReminder
The infected Birthday Reminder works or malware, which suggests we may not malware, visit https://www.welivesecurity.
properly and runs in the background as have witnessed all the capabilities yet. com/2017/06/22/got-birthday-reminder/
programmed but also carries additional
components that tie up DNS functions inside “It is also interesting to note that the
web browser applications to inject ads into communication to the C&C server is secured
web pages. by a pinned public key, which prevents
eavesdropping of its activities,” he said.
ESET researchers found all related
communications tied to RQZTech. The
ESET has reached out to OVH, the hosting
attackers included a hook that links to company on which the C&C server and
JULY 2017 | www.resellermalaysia.my Reseller Malaysia 11News
Critical flaw in Skylake, Kaby Lake NetApp to acquire
HyperThreading r equires BIOS fix two tech c ompanies
to boost cloud
I n April and May, Intel updated its p
rocessor documentation with an errata note which
indicated a HyperThreading bug in the microcode for most of Intel’s 6th and 7th
Generation Skylake and Kaby Lake-based processors. The Debian Linux user list recently storage business
described the bugs in detail and sent out a warning that the issue affects all o perating
systems.
The flaw is detailed by Intel errata d
ocumentation as follows:
“Under complex micro-architectural c onditions, short loops of less than 64 instructions
that use AH, BH, CH or DH registers as well as their corresponding wider register (e.g.
RAX, EAX or AX for AH) may cause unpredictable system b ehaviour. This can only happen
when both logical processors on the same p hysical processor are active.” N etApp acquired two companies that it
expects will help grow its converged
The Debian advisory urged users to disable HyperThreading “immediately” in their BIOS infrastructure and cloud storage business.
or UEFI settings as the p
rocessors may “dangerously misbehave when HyperThreading is The acquisitions were revealed during the
enabled.” These errors can cause anything from system freezing to data corruption or company’s fiscal 4Q17 financial analyst
loss. call by George Kurian, NetApp’s chief
executive officer.
The issue was discovered when Mark Shinwell, a developer working on the OCaml tool-
chain reported to the Debian team that the OCaml compiler triggered a weird behaviour NetApp bought Immersive Partner Solutions
on Intel processors. The OCaml team pinpointed the issue to Skylake’s HyperThreading which develops software to validate multiple
implementation. converged i nfrastructures through their
lifecycles, and PlexiStor which d evelops
Intel responded with a statement that the issue was identified and addressed with a fix software
that converts off-the-shelf
that started rolling out in April 2017. “As always, we recommend c hecking to make sure servers into high- performance converged
your BIOS is up to date, but the chance of encountering this issue is low, as it requires a infrastructure offerings using ultra-low
complex number of concurrent micro-architectural conditions to reproduce,” it said. latency persistent memory technologies.
The fix has been documented and released to OEMs and m otherboard vendors in April, it Kurian said sales of NetApp’s all-flash
added. The responsibility now lies with system builders and motherboard manufacturers to FlexPod converged infrastructure helped
update and roll out the new BIOS microcode. to strengthen its Top 2 position in the
converged infrastructure market with
a 44% year-over-year (y-o-y) growth in
FlexPod revenue. Intellectual property
Microsoft buys Hexadite to boost next- from Immersive Partner Solutions will
be integrated into FlexPod solutions to
gen security further simplify and automate lifecycle
management.
Kurian claimed NetApp is leading the
M Hexadite,
icrosoft Corporation is a
a
cquiring
cybersecurity start industry in transitioning cloud-integrated
up that delivers agentless, a utomatic solutions to flash. Its Q4 all-flash array
incident investigation and remediation business grew almost 140% y-o-y to an
solutions, for an undisclosed sum. annualised run rate of US$1.7bn.
Hexadite’s solutions use a rtificial “We entered into an agreement to acquire
intelligence (AI) technologies to detect, investigate and respond to security attacks. PlexiStor, a company with technology and
Microsoft said the acquisition will augment Windows Defender Advanced Threat Protection expertise in ultra-low latency persistent
(WDATP) used by commercial Windows 10 users with faster and more e ffective AI-based memory. This differentiated intellectual
automatic investigation and remediation capabilities, including endpoint security automated property will help us further accelerate
remediation. our leadership position and capture new
application types and emerging work-
“Our vision is to deliver a new g
eneration of security capabilities that helps our c ustomers loads,” Kurian said.
protect, detect and respond to the constantly evolving and ever -changing cyber threat
landscape,” said Terry Myerson, executive vice president, Windows and devices group, NetApp’s Q4 revenues hit $1.48bn, up 5%
Microsoft. “Hexadite’s technology and talent will augment our existing capabilities and let quarter-over-quarter and 7% y-o-y. Net
us add new tools and services to Microsoft’s robust e nterprise security offerings.” income was $190m, growing 30% over the
previous quarter. In the same quarter last
Hexadite is headquartered in Boston in the United States with a team of researchers in year, NetApp recorded a $8m loss. Full-
Tel-Aviv, Israel. After a period of integration following the deal’s conclusion, Hexadite will year revenue was $5.52bn, a slight drop
be fully absorbed into Microsoft’s Windows and devices group. from $5.55bn the previous year.
12 Reseller Malaysia www.resellermalaysia.my | JULY 2017News
Huawei, SAP to collaborate in APJ
T elecommunications company Huawei
announced a partnership with SAP to
explore opportunities together in various
areas and help customers achieve success
“SAP has seen an increasing amount of
interest from customers moving towards
jointly explore new opportunities in the Asia- in digital transformation,” said Lim Chee a digital core to power their digital
Pacific and Japan region in the areas of Big Siong, chief strategy and marketing officer, transformation,” said Rohit Nagarajan, vice
Data and analytics, smart city, safe city, Southern Pacific region, Huawei. president, digital enterprise platform group,
Internet of Things (IoT) and cloud. It will also SAP Asia-Pacific and Japan. “We see
expand its current collaboration with SAP on Huawei and SAP have been together on Huawei playing a vital collaborative role
the SAP HANA platform running on Huawei’s the SAP HANA platform, cloud, Big Data towards the adoption of our solutions.”
cloud virtualisation platform FusionSphere and IoT, serving over 500 clients g lobally.
5.1. Both companies set up a co-innovation
centre in 2015 and continue to invest in ICT For more information, visit Huawei at
The partner ecosystem is critical to innovations and create technical synergies. www.huawei.com
Huawei’s strategy and solutions for vertical
industries, particularly the public sector,
telecommunications, utilities, transportation,
manufacturing, education and healthcare,
said Huawei in a statement. It aims to bring
high-speed computing to address business
needs for real-time data processing and
analysis.
Huawei is positioning itself to be the best
partner for enabling a digital society and
create an open, flexible, secure and agile
ICT infrastructure platform. “By building
a win-win ecosystem and collaborating
From left: senior executives from SAP, Henry Victor, Rohit Nagarajan, Steve Van Wyk, and senior executives from Hua-
extensively with SAP, we plan to further
wei, Lei Hui, Lim Chee Siong, Shawn Jiang, sealing the partnership at the signing ceremony. Credit: Huawei
Pulse Secure affiliate to buy Brocade’s vADC business
“This acquisition highlights our focus,
commitment and ongoing investment in
building the industry’s leading secure access
platform,” said Sudhakar Ramakrishna,
CEO of Pulse Secure. “With the addition of
Brocade’s vADC solutions, Pulse Secure
can deliver secure access to a complete
customer application portfolio, from legacy
datacentre applications to web, cloud and
even mobile applications. We anticipate
immediate synergies with our 20,000-plus
customers today and we’ll be offering them
P ulse Secure is acquiring Brocade
Communications Systems’ Virtual
and easily provisioned on-premises, in a
private or public cloud or even through cloud
this expanded capability via our global
partner network.”
Application Delivery Controller (vADC) service marketplaces such as AWS, Google,
product family through an affiliate company and Azure. “Pulse Secure is a great fit for our vADC
for an undisclosed sum. The transaction business and a positive outcome for our
includes a leased research and development Pulse provides secure access solutions employees, customers and partners,” said
facility in Cambridge, UK and associated to both enterprise and service providers, Kelly Herrell, senior vice president and general
customer support and maintenance enabling them to give users secure access manager, software networking, Brocade. “Our
contracts. to resources located in virtualised, hybrid, vADC family is highly complementary to Pulse
mobile and web or cloud environments. Secure’s current portfolio and is e xpected
The vADC solution was originally created as The acquisition will add “significant” new to enhance Pulse’s capability to deliver a
the world’s first fully virtualised application capabilities to the Pulse Secure Access
complete end-to-end secure access solution.”
delivery controller and has since become Platform, allowing Pulse Secure to deliver a
one of the most advanced virtual application complete end-to-end solution that reduces
The transaction is expected to close in late
delivery controllers in the market today, said cost and complexity and increases security, June to mid-July 2017, before the closing of
Brocade in a statement. It can be quickly said Brocade. Broadcom’s acquisition of Brocade.
JULY 2017 | www.resellermalaysia.my Reseller Malaysia 13Feature
Big opportunity in Big Data
Big Data Analytics may sound like it belongs to the domain of large
enterprises. In reality, there is a huge untapped market that is set to take
off in a big way.
By Stephen Chin
M many
ention “Big Data Analytics” or BDA and
would think it belongs to the
Websites such as Lazada, Netflix and
Amazon can offer recommendations based
cuisine – perhaps fusion is going out of
fashion; authentic food from a p articular
world of large enterprises with deep pockets on past browsing history or purchases. culture or country is gaining popularity –
to run powerful computers that can crunch Companies like Google and Facebook can you can redesign your menu to suit this
vast amounts of data to produce reports learn from a person’s web browsing, search burgeoning demand.
that tell them how to be more successful. history and so forth to build a picture of the
Given that a large number of Malaysian user, his habits and preferences. They can The sheer amount of data for such a
nalysis,
businesses fall under the category of
tell what types of products, services and stored in various formats and types, is too
small-to-medium enterprises (SMEs), it would websites will interest the person, among much for the humble desktop, no matter
appear to be a tough sell. others. how powerful Intel or AMD may push their
processors.
Collecting and analysing information to get A study by the University of Cambridge and
value from it is not new, though. Managers Stanford found that by analysing just 10 likes Cloud is the leveller
would analyse sales figures to identify on Facebook, the computer can predict a
monthly or seasonal trends and plan their subject’s personality more accurately than a If Big Data remains the domain of large
orders accordingly. They would measure staff work colleague. With 70 likes, it could know corporations, SMEs may still have to get by
productivity to determine who gets a raise, or more about someone than their friends; 150 with the traditional PC and Office suite of
who should be fired. likes, more than a family member; 300 likes, applications. However, cloud c
omputing is
more than a spouse! The researchers did levelling the playing field. They can handle
The level of IT adoption among SMEs is low say the average Facebook user has about large volumes of structured and unstructured
and those that do basically run standalone 227 likes. data, and run analytics to produce
packages for inventory, accounts, payroll and “
actionable data,” as tech companies love
customer relationship management. These are Data has become a valuable commodity to say.
mostly likely run on a humble spreadsheet or that can be mined to derive more business
intelligence. It can be used to determine
They charge on a per-use or subscription
simple relational database application. For a
trends and even make predictions, all of basis and can be accessed through a
period of time, that may seem adequate but
which can be used by businesses to gain a variety of devices, including mobile phones.
technology has grown in leaps and bounds.
competitive advantage.
BDA introduced speed and efficiency to
the process. Artificial intelligence, cognitive Imagine knowing what customers are looking
computing and machine learning give
for before they are even aware of it. You can
computers the ability to analyse large amounts tailor a product or service to suit that need,
of data from multiple sources, including and direct your promotions to capture that
data from semi-structured and unstructured market at the right moment when demand
formats, such as email and text m essages, peaks.
survey responses, Internet clickstream data,
If you are a restaurant operator and you
web server logs, social media content,
detect a trend towards a certain type of
mobile phone call details, mobile phone app
performance, and machine data captured by
sensors connected to the Internet of Things
(IoT).
Hidden patterns and
c orrelations
BDA can uncover hidden patterns and
unknown correlations, discern market trends
and customer preferences, and make
predictions of customer behaviour. They
can learn, recognise and understand regular
speech.
14 Reseller Malaysia www.resellermalaysia.my | JULY 2017Feature
This spells trouble for IT resellers who near real-time, they can help business out- the staff’s skillset will limit the adoption or
continue to push hardware boxes or
comes, improve competitive advantage, recognition of new technology that comes
sell standalone software packages at enhance financial decisions and develop along. Promising technologies are unlikely to
rapidly diminishing margins. Research firm more concise projections, he explained. be adopted at scale fast enough, it added.
IDC estimates an increasing number of
organisations moving to the cloud. In IDC’s
“Organisations are facing c ompetitive Forrester said companies such as Amazon
Asia Pacific Software Study 2016, 42% pressures
because they are being Web Services (AWS), Google Cloud Platform
of Malaysian respondents are planning to outmanoeuvred by more nimble and
(GCP), IBM and Salesforce will continue to
deploy cloud-based analytics software in innovative competitors. Businesses need to
invest heavily in big data and rapidly expand
the next one-to-two years, and some have differentiate themselves in the market,” he their services in competition with one
already deployed some form of analytics said. another. Each successful new system in the
solutions. public cloud will be leveraged by others.
“Many organisations are also struggling
“The adoption rate of BDA technology with how to extract business value from all The total cost of ownership in the public
among Malaysian organisations is increasing their data: new revenue opportunities and cloud may be high over a five-to-10-year
as organisations begin to realise that improving customer engagement,” Sumash period, the authors said, but competition will
operations and customer-
related data added. “They are often stymied by technical keep slashing prices every few years. The
are crucial in their strategic business obstacles. shift will appear slow initially and c
ompanies
decision-making,” said Ng Quan Xiong,
may think they have time to react. This will
“Dell EMC’s Analytic Insights Module is quickly accelerate like a runaway train.
associate market analyst, software team,
engineered to combine self-service data
“As costs drop and power doubles, the
IDC Malaysia. “An increasingly competitive
analytics with cloud-native application unprepared get left behind,” they said. “This
market landscape is also pushing Malaysian
development into a single cloud platform.
is the basic plot of every disruption story
companies to seek intelligent solutions to
Organisations can rapidly gather, analyse ever told.”
increase efficiency and understand custom-
and transform data into actionable insights
ers’ spending behaviour.”
with high business value in days or weeks
instead of months,” he said.
Thrivers and survivors
The IDC report reflects trends among IDC’s Ng remarked, “Traditional b usinesses
larger corporations. As SMEs embrace Prospects for traditional technology vendors in Malaysia are generally more risk-averse
digital transformation and start doing more look bleak, going by trends in the US and and prefer not to be a first mover with new
business online, through marketplaces and
Europe. In an AlphaWise/Morgan Stanley technology. They tend to refer to their regional
websites, they may skip over the traditional CIO report, 46% of CIOs expected their peers’ approach and implementation before
phase of buying desktops loaded with office workloads to be in the cloud by end-2020 committing to similar initiatives.
productivity software suites altogether and while only 34% will be on-premises. The
go straight to cloud. US and European CIOs surveyed said they “However in the last year or so, we see a
will decrease spending on IBM by 13% and growing number of local enterprises that are
IDC defines BDA as a new generation of quickly realising the necessity of a dopting
Oracle by 11%.
technologies and architectures designed emerging technologies such as analytics and
to economically extract value from very Forrester Research goes further to say that cognitive computing. In IDC, we call them
large volumes of a wide variety of data by companies that move BDA into the cloud will ‘Thrivers,’ who desire to take leadership
enabling high-velocity capture, discovery, and gain a competitive advantage over those and help govern, and work actively to take
analysis. To “economically extract value” is that do not. Its report “Move Your Big Data advantage of emerging t echnologies to gain a
a proposition offered by the cloud and its Into the Public Cloud” authored by Brian competitive advantage. The others, ‘Survivors,’
pay-per-use subscription model. Hopkins, Srividya Sridharan, John Rymer, are c ompanies that remain reactive, waiting
Boris Evelson, Dave Bartoletti and Christian for complexity to increase and let natural
Austin has a simple message: join in or get selection weed out bad solutions from good
left behind. ones.
“We believe Malaysia has reached an
Go public inflection point where Thrivers will increase
The report said the usefulness of BDA in dramatically as traditional strategies are
the cloud will accelerate as cost goes down no longer relevant in sustaining revenues,
and analytical power increases. By 2020, profitability and customer interest. Industries
companies that do not leverage the public
such as manufacturing, public sector, telco,
Ng Quan Xiong, associate market analyst, software team,
IDC Malaysia cloud for BDA will have difficulty catching financial services and oil & gas are already
up. “You must immediately shift your big looking at analytics to improve production
Business outcomes data investment from on-premises or hybrid efficiency, understand customer behaviour
toward public cloud,” it urged, arguing that and provide higher quality customer service.
“The purpose of BDA is to discover insights capital expenditures for on-premises will
and irregularities, and to enhance the lock big data users in, making them less “One of the main challenges organisations
understanding of business performance and flexible to respond to change. face in adopting BDA is understanding ‘how’
customer behaviour,” said Sumash Singh, and ‘what’ needs to be done to embark on the
director, datacentre solutions, South Asia Internal staff will have trouble keeping pace journey. Organisations do have an abundance
& Korea, Dell EMC. If organisations can with unpredictable change requirements of data but face difficulty trying to monetise
gather, analyse and act on data insights in that keep popping up, it said. Furthermore, it,” Ng said.
JULY 2017 | www.resellermalaysia.my Reseller Malaysia 15You can also read
