NEW HEIGHTS FOR INSIGHTS - AIR TRANSPORT - HAVE TOKEN, WILL TRAVEL - SITA
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
AIR TRANSPORT 2016 NEW HEIGHTS FOR INSIGHTS PAGE 29 HAVE TOKEN, WILL TRAVEL FAST-TRACKING THROUGH THE AIRPORT PAGE 37 E-AIRCRAFT PIONEERS A REVOLUTION IN AIRCRAFT MANAGEMENT PAGE 26 #SITAINSIGHTS
CONTENTS INTERVIEW P8 THE NEW RYANAIR – JOHN HURLEY, TECHNOLOGIES: NEW HEIGHTS FOR INSIGHTS CTO, RYANAIR P 29 BUSINESS INTELIGENCE AND AIR TRAVEL’S ‘GOLD MINE’ INNOVATIONS Make it personal: WayBlazer CEO Terry Jones 6 CASE STUDY Let’s get the price right – Finnair’s best pricing strategy 11 INNOVATIONS Prepare for tomorrow: planning for innovation at airports 13 TRENDS No. 1 priority – a connected passenger experience 18 INNOVATIONS Start of a new age, as the Internet of Things emerges 20 TECHNOLOGIES Miami’s ‘smartest app in the airport’ – business intelligence 32 INNOVATIONS API advances will provide endless opportunities in air travel 33 INTERVIEW P 26 TRENDS Have token, will travel: biometrics in air transport 37 CASE STUDY The quest for smart airports in Zambia 39 E-AIRCRAFT TECHNOLOGIES The drop off – smarter and automated baggage systems 40 PIONEERS – CASE STUDY In the front line at South African Airlines 43 DAVID LAVOREL, CEO, SITAONAIR TECHNOLOGIES The connected community: new needs for air transport 44 MEMBERSHIP Member updates 46 Air Transport IT Review – Issue 1 2016 Publishers: Printed by Arthur Calderwood, Susan Brown Technique Print Air Transport IT Review online and breaking news: Group using their www.sita.aero/air-transport-it-review Managing Editor: environmental print Terence Tucker technology. Printed on Forestry Editorial: SITA Stewardship Gerald Oliver, Julius Baumaan, Paul Brock, Council® (FSC®) 252-254 Blyth Road, Hayes, Michelle Moreland, Mary Rose Everan, accredited paper Middlesex UB3 1HA, UK Sara Abdelfattah stock. Telephone +44 (0)20 8756 8000 Production Editor: Enquiries to info@sita.aero Amarat Raval Online Production Editor: Melodie Palmer Follow us on www.sita.aero/socialhub Information is subject to change without notice. All trademarks acknowledged. ©SITA 2016 ISSUE 1: 2016 3
NEWS MIAMI’S ‘PERSONAL TRAVEL ASSISTANT’ Miami International Airport has launched a new mobile app for passengers and all airport users. It is the first airport app in the US to use the latest technologies, including Bluetooth beacons, to get context-sensitive information to the right people. The app, developed by SITA and described by the airport as ‘Your Personal Travel Assistant,’ gives travelers personalized updates, directions and tips based on their location and needs. See page 32. SITAONAIR DOMINATES TOP 20 IN ONBOARD AIR FRANCE-KLM ROLLS OUT HUNDREDS OF KIOSKS WI-FI ANALYSIS Air France-KLM is rolling out 765 cutting-edge kiosks at 50 airports, serving the airline’s 77 million passengers. Independent analysis by Routehappy on the state of inflight Wi-Fi has placed 11 SITAONAIR customers in the world’s top 20 Jointly designed by SITA and Air France-KLM, the kiosks are now for long-haul flights. in operation at Amsterdam’s Schiphol and Paris’ Charles de Gaulle and Orly airports. According to the ‘Global State of Inflight Wi-Fi’ report, SITAONAIR customer Emirates topped the list, with over 35 million available Packed with the latest features, the sleek new kiosks allow seat miles (ASMs) with inflight Wi-Fi. passengers to quickly and easily check-in for flights, print bag tags or purchase additional services. Routehappy calculated this was “nearly double the long-haul ASMs with Wi-Fi than any other airline.” Indeed, the report’s 11 listed SITAONAIR airline customers collectively deliver over 90 of the 165 million ASMs. STRONG PERFORMANCE SITAONAIR customers also performed strongly in Routehappy’s subsequent analysis into the proportion of the airlines’ long-haul fleets. This featured nine of the top 20, including Russia’s flagship carrier, Aeroflot, in second place. Aeroflot (at 98%) was one of only five airlines to provide Wi-Fi on over 90% of its fleet. The analysis examined 60 airlines, and the report is indicative of the importance Wi-Fi now plays in delivering a good passenger experience. See also: ‘e-aircraft pioneers,’ page 26. PIONEERING WITH For more: www.sitaonair.aero BEACONS IN NICE TWO ‘BESTS’ FOR Nice Côte d’Azur Airport is leveraging SITA’s beacon Airport Premier Club passengers using the app will SITAONAIR technology to put personalized information at passengers’ automatically earn points as they pass through the airport. fingertips through the airport’s SITAONAIR has been awarded Best Global Connectivity The app was launched to new multifunctional app. Provider and Best Innovation in Commercial Airline Cabins coincide with the opening of The new app provides Nice Côte d’Azur Airport’s for its inflight Wi-Fi app. passengers with real-time, refurbished Terminal 1 retail The announcement, for the Inflight IFEC Awards, took place relevant information at each area and will support the at the annual Aircraft Interiors Middle East event in 2016. step of their journey, along refurbishing of the commercial See page 28. with location-sensitive retail area of Terminal 2 in 2016. information and offers. Full story in next issue. 4 AIR TRANSPORT IT REVIEW
ABU DHABI KICKS OFF TRANSFORMATION THE NEW LOOK AIR TRANSPORT IT REVIEW ONLINE! Abu Dhabi Airports has partnered with SITA to introduce its latest technologies across Abu Dhabi International Airport’s three terminals. The technology transformation is part of preparations as the terminals approach a capacity of 45 million passengers by 2017. OPERATIONAL EFFICIENCY The investment will bring the airport’s IT infrastructure in line with the systems SITA is implementing in the new Midfield Terminal Building, currently under construction. These new technologies will help improve the airport’s operational efficiency while providing a seamless passenger experience across all terminals. … COVERING TECHNOLOGIES, TRENDS, INNOVATIONS, INTERVIEWS AND MORE NAPLES OFFERS FAST Available on the new sita.aero microsite Whatever your device, the new online edition of Air Transport TRACK IMMIGRATION IT Review will give you easy access to features and insights across the technology issues that matter to the industry, including solutions and innovations embracing the explosion of mobile devices, cloud, big data, business intelligence, Naples International Airport is offering passengers from predictive analytics, new generation passenger systems, the European Union who hold a biometric passport, a fast e-Aircraft, border intelligence, and much more. track through the airport with the introduction of self-service immigration control technology from SITA. www.sita.aero/air-transport-it-review FACIAL RECOGNITION Using world-leading facial recognition technology, SITA’s iBorders BorderAutomation ABCGates provide a smooth NEW TECHNOLOGY ‘walk-through’ experience. The Automated Border Control Gates (ABCGates) confirm that PUTS BIOMETRICS the passenger has an authentic, valid passport and is authorized to enter the country while fingerprint verification is also provided AT EVERY STEP to further enhance security when required. 20 SECONDS With an average processing time of only 20 seconds, this process enables eligible passengers to use self-service facilities to reduce SITA has launched new technology that allows passengers wait times and optimize passenger flow through the airport. to move through the airport and board the aircraft simply by The ABCGates (departures and arrivals) allow more than 2,000 presenting themselves for a biometric check. passengers a day to clear immigration at the airport using this Called Smart Path™, it allows passengers to use a single latest technology. biometric token at every step of the journey, from entry to exit. Once verified there’s no need for the passenger to present a boarding pass, a passport or travel documents again. FACIAL SCAN SITA Smart Path captures the passenger’s biometric details through a facial scan at the first touch point in the journey. The record is checked against the passenger’s travel documents, typically the passport, and a secure single token is created. Then, at each step of the journey – from check-in, to aircraft boarding or border control – passengers gain access simply with a facial scan and without having to show their passport or boarding pass. Unlike other offerings, the technology can be easily integrated into existing airport infrastructure and airline systems. See ‘Have token, will travel’, page 37. ISSUE 1: 2016 JANUARY 2012 5
AIRLINE IT STRATEGY – COGNITIVE COMPUTING PERSONALIZATION. THAT ONE WORD HOLDS THE KEY TO PASSENGER LOYALTY. MAKE IT PERSONAL “FOR THE AIR TRANSPORT INDUSTRY, COGNITIVE COMPUTING, AND IBM WATSON IN PARTICULAR, IS A SIGNIFICANT ADVANCE. IT HELPS DELIVER OUR DRIVE TOWARDS PERSONALIZATION AND IT CAN BE USED IN A MYRIAD OF WAYS.” JIM PETERS CHIEF TECHNOLOGY OFFICER, SITA 6 AIR TRANSPORT IT REVIEW
Today is all about delivering tailored solutions and “COGNITIVE COMPUTING IS THE information to meet the INTERACTION BETWEEN ARTIFICIAL demands of your passengers, INTELLIGENCE AND BUSINESS creating a memorable INTELLIGENCE. AND THAT MAKES experience in the airport and onboard the aircraft. IBM WATSON A GAME CHANGER.” Yet delivering such highly TERRY JONES personalized products or CHAIRMAN, WAYBLAZER services is not always as easy as it seems. It requires across the travel industry, “Cognitive computing gives use all the data available to understanding passengers’ garners insights and provides you the edge. It puts you provide new products and travel behavior, preferences answers that are relevant where your customers are services while creating deeply and requirements. and personalized. and is always available. That personal, tailored experiences Much of this information is translates to increased loyalty for their passengers. For example, were you to type already available to airlines and revenue,” he adds. ‘Romantic getaway in Italy this Understanding where and airports through their summer’, most browsers will your passengers are going, Customer Relationship TRAVEL OPPORTUNITY provide thousands of results when they are going and Management (CRM) “For the air transport industry, that broadly fit this description. why they are traveling, databases, social media, cognitive computing, and IBM means being able to place reservation systems and However, using its proprietary Watson in particular, helps our services or products that numerous other sources technology along with drive towards personalization are truly relevant. of information. IBM Watson components, and it can be used in a myriad WayBlazer will deliver COGNITIVE of ways,” says Jim Peters, Chief REAL-TIME a relevant set of hotel Technology Officer at SITA. RESOLUTIONS The challenge is that 80% recommendations that are romantic and in Italy, best Mobile, above all, is becoming One of the most promising of all data available today is visited during the summer, the favored platform. Already applications is the potential unstructured. And given the based on available information. airlines and airports are using to use cognitive computing volume, we’re not even aware mobile and beacon technology as a CRM tool. “Imagine if a what data is available – dark No more clues but actual to deliver personalized passenger has a problem with data that you don’t even know personalized recommendations information, whether it’s their ticket and begins using is there. provided with confidence. way-finding, gate changes or Twitter or e-mail. The advent of cognitive WayBlazer trawls through commercial offers. See ‘New all the available data – hotel “They can actually start to have computing, led by IBM Watson, heights for insights,’ page 29. sites, reviews, news reports a live conversation with the has the potential to unlock this and social media – finds the “Cognitive computing allows airline, relying on WayBlazer treasure trove of information. best answer and presents it the industry to take information featuring aspects of IBM Watson Using natural language in a logical way, backing up on the move to a whole new technology in the backend to processing and machine its recommendations with level. It allows airlines and resolve issues on the go and in learning, IBM Watson is able evidence. airports to take personalization real-time,” says Peters. to reveal insights, patterns much, much further.” and relationships across data. “And the biggest benefit of all AI MEETS BI these services is a passenger It’s able to answer complex TRAVEL COMPANION questions and interpret data WayBlazer is already working experience that is deeply to provide contextual and with hotels and travel services By sharing their data personal which will undoubtedly relevant answers. to offer a range of value-added and integrating traveler encourage brand loyalty and services. “Cognitive computing information, WayBlazer revenue for those airlines and “Airlines and airports already can provide passengers is the interaction between airports that use it.” hold huge amounts of data with travel information and artificial intelligence and Artificial intelligence and on their passengers that, if recommendations beyond business intelligence. And that cognitive computing may properly structured, would the airport, becoming makes IBM Watson a game appear to be far off in the future yield tremendous potential an indispensible travel changer,” says Jones. but looking at applications to offer unique services,” companion. says Terry Jones, Chairman “IBM Watson understands such WayBlazer and other like- of WayBlazer – a company natural language and can It also holds significant minded companies using IBM offering the first cognitive make sense of it. It’s also a potential to augment ancillary Watson technology, they are travel platform. learning computer which gets revenue. For airlines and already here. better over time. It’s better old airports, it allows them to IBM WATSON than when it’s new. And finally By leveraging IBM Watson IBM Watson gives advice with cognitive computing confidence whereas other FULL ARTICLE ONLINE capabilities, WayBlazer is browsers merely give us www.sita.aero/air-transport-it-review pioneering technology that thousands of clues. takes unstructured data from ISSUE ISSUE 41:: 2016 DECEMBER 77
AIRLINE IT STRATEGY - RYANAIR THE ‘NEW’ RYANAIR RYANAIR’S STORY IS ONE OF RAPID EVOLUTION. CHIEF TECHNOLOGY OFFICER JOHN HURLEY EXPLAINS HOW CARING FOR THE CUSTOMER, TECHNOLOGY AND CONNECTIVITY ARE NOW AT THE HELM OF FURTHER EVOLUTION AND CHANGE. Why the strategy change for To cite English folklore, and Our new approach has the ‘new’ Ryanair? perhaps being a bit flippant, been working like a dream. we needed to be less like the We’re as good as fully hedged Ryanair has seen a phenomenal Sheriff of Nottingham and more on oil prices, so all of our rise in Europe thanks to great like Robin Hood. With that, we profitability and improvements coverage, low prices, a strong launched our ‘Always Getting have all come from being on-time departures record, Better Programme’, with a nice to customers. It was the fewest cancellations and focus on listening to customers the only thing we changed. much more, as our corporate and being nicer to them. As Reuters pointed out our results show. strategy of being nicer to Is it working? We’re now 30 years old. In customers has had a bigger fact, when Boris Becker won Yes, it’s working very well. The impact on performance than his first Wimbledon Tennis Ryanair of a couple of years the lower oil prices which Championship, we were making ago brashly presented our CEO benefited some other airlines our first flight from Waterford Michael O’Leary sitting astride in the short term. to Luton Airport. a model of a Ryanair-branded So the future for Ryanair is a Boeing 737-800 aircraft. That’s It was going very well. Our great customer experience, given way to a preference simple strategy focused on at the right price, with the for showing a picture of him excellence in coverage, choice right choice – and all of it cuddling a puppy dog. and price – and it was paying off. underpinned by technology. In theory, we thought all smart In the online sphere, our What’s IT’s role? Europeans would keep using website – which had become us, and we would grow forever. known as an obstacle – was IT is essential to our strategy While we grew, we needed to greatly improved with a of providing a great customer get better. brand new one introduced in experience. To demonstrate late 2015, which has been a how seriously Ryanair takes We undertook a serious rethink mammoth and very serious technology, as part of the and developed another very effort to focus better on the travel experience, we set up simple strategy. We’re a useful customer experience. On top of Ryanair Labs in November airline, we thought, but now we that we’ve rolled out a new app. 2014 to create a digital travel have to be more likable as well. 8 AIR TRANSPORT IT REVIEW
team representing a state- So technology enables our The future is your mobile travel for a second at LinkedIn, of-the-art digital and IT focus on putting customers at phone; it’s an immensely Facebook, Foursquare and innovation hub. The new post the center of everything, not powerful computer in your so on. They’re all breaking of Chief Technology Officer the airline, nor the airport. pocket. There’s a lot of talk their apps up, whereas many was introduced too. It has to be the customer and about wearables but your airports and airlines are the customer experience – mobile is your hub, your data. guilty of piling on more and The vision was to rip up whether it’s at home in bed What customers need is the more features. the playbook, putting the booking or at the airport right information, at the right In doing that, your app gets customer at the center, traveling, the customer time and the right location very bloated, chunky, heavy and and using data to drive comes first. – meaning information is slow – and potentially buggy. a better experience for location-sensitive. customers across the travel What trends do you see? You become all things to all sector. Essentially, we’re an You don’t want to be walking people. But it’s actually a Everything that’s paper is established airline. We have a through an airport getting very poor user experience. dead. It’s all in the mobile user base that’s fond of us, so pinged about various You want one-click to get device: your pagers are going; this is a unique opportunity to promotions if you’re close to somewhere; like the Amazon so too are cameras and video try some different things and the gate and hurrying to get model. The more features cameras. They’re all dying move forward from there. there. We need to be conscious you’ve got into an app, the technologies. In the future and aware of what is happening more complicated it becomes. We have a new customer I see, your passport will go to customers. charter and 50% of its digital. Eventually, driving items are pure technology licenses will go away. Wallets I like to think differently about plays; I’d argue that actually are already going; boarding things. This is not a strategy, probably 90% of the effort is passes have gone digital. but some ideas we’re playing technology-related. The future is digital. with are to look at outside “THE VISION WAS TO RIP UP THE PLAYBOOK, PUTTING THE CUSTOMER AT THE CENTER, AND USING DATA TO DRIVE A BETTER EXPERIENCE.” ISSUE 1: 2016 9
AIRLINE IT STRATEGY - RYANAIR How might you solve that? And at the airport? “THE FUTURE FOR RYANAIR IS A Maybe you could have five apps? I’m not saying we’re Then it’s a different kind of experience. Suddenly it’s GREAT CUSTOMER EXPERIENCE, AT going to…we’re not. But to get almost as if the app should THE RIGHT PRICE, WITH THE RIGHT people thinking differently, hand over to the new owners of CHOICE – ALL OF IT UNDERPINNED let’s just consider it. You the person to address what’s BY TECHNOLOGY.” could, for example, focus now needed, such as fast- on Discovery, Day of Travel, track, special offers, and Destination, Return and gate information. Post Trip. At this stage, electronic points RYANAIR LABS With Discovery, for example, of sale must be integrated Ryanair launched Ryanair Labs in 2014 as a ‘state-of-the-art you’re looking for somewhere and information must be digital and IT innovation hub’ based in Dublin, Ireland. sunny and you don’t want to coordinated. If a person’s With around 200 staff, its stated aim is to seek to ‘change be logging on and looking for bought a coffee, why offer the world of online travel’, through reimagining the online boarding passes. You want a coffee again? All of these travel sector. The Lab is focused on digital travel products ‘tinder-like experience’ which elements must be addressed, for web, mobile and ‘whatever comes next’. presents you with images of, meaning we must get smarter, say, Portugal, Spain, Germany we have to share data, we have or Austria which you simply to become more integrated. flip through and press to Then there’s in-flight choose; it knows who you are, entertainment to consider, as you’re then in the app and well as Wi-Fi, which is just integrated with your Apple Pay too expensive at the moment What about the final stages? So it needs a concerted effort? and you click to book. and must become ubiquitous. For the Destination, Return Yes, we have to work together On your ‘Day of travel’, it’s Once that happens, it’ll tie and Post Trip your app must as a community to make the a different experience. You everything together properly help with things like transfers, travel experience better. might wake up to find there’s once and for all. And, of gifts, train tickets and car That means sharing data to a delay on the way to the course, dealing with extra travel; and as customers move better serve customers and airport, or you could be facing flight bags must be simpler from being at the airport, we to take the pain out of the unexpected queues at security. and done digitally, going the need to think of things like journey so that people travel Micro moments like these same way as everything else – ‘What are the special offers? with us again. cause panic, and your app on the mobile. Or is there a particular event That includes interconnections. needs to guide you. And when I say mobile, that happening?’ for example. Ryanair don’t do connections, The future has to be removing could be a range of devices, And then for the return journey but our savvy customers stress from people’s travel phones or tablets. Except the you have different worries. do. We’ll fly them from a experience. And it must biggest problem with mobile You know how to get home but destination to an airport in address all the things that are is battery life. If your mobile your biggest concern might be order to connect. They want part of the travel process, like battery runs out during your ‘do I have milk in the fridge?’ to know about their ongoing having insurance, extra bags travel and you’ve been using or ‘do I need to prepare a flights, so we can’t just be and so forth. It must all be it through the journey, that’s school lunch?’ You have a looking at what’s in it for simple, allowing you to press a a huge issue. different mindset, you’re a us. We have to look at the button and go from there. bit more anxious. The app passenger and the customer should give you offerings, from the customer’s point information and ancillaries to of view. address that experience. So as an industry we need Our own app has buttons for to think about the whole check-in, boarding pass, experience, not all the great flight info, hotels and cars – features in our apps that we with a sixth called ‘Manage can bombard people with. trips’, and this is where we Think about simple information see our activity with airports, at the right time, to improve hotels and others, which the person’s experience. demands that they have data from everybody. 10 AIR TRANSPORT IT REVIEW
AIRLINE IT STRATEGY - FINNAIR LET’S GET THE PRICE RIGHT WE TALK TO TOMI HÄNNINEN, VICE PRESIDENT FOR REVENUE MANAGEMENT & PRICING AT FINNAIR, ABOUT HIS AIRLINE’S VISION AND EXPERIENCE OF SELECTING AND USING SITA’S GROUND-BREAKING PRICING MANAGEMENT TOOL, AIRFARE INSIGHT. ISSUE 1: 2016 11
AIRLINE IT STRATEGY - FINNAIR Tell us about Finnair and tools available if we are to stack up against increased “IT IS PLAYING A MAJOR The airline was established in 1923, which makes it one of the competition for the Asia– TRANSFORMATIONAL ROLE AT oldest operating airlines in the Europe space. FINNAIR. DIGITALIZATION IS ONE world. Today, we aim to offer our We recognized that we needed OF THE COMPANY-WIDE MUST-WIN customers what we describe to get up to speed with our BATTLE FOCUS AREAS AND WILL as a unique Nordic experience, with the smoothest, fastest benchmark airlines not only in operational quality but also CONTINUE TO BE USED TO ENHANCE connections in the northern pricing and optimization. CUSTOMER EXPERIENCE .” hemisphere via Helsinki and the And what led you to choose best network to the world from the process during negotiations tool was to establish a more SITA Airfare Insight? our home markets. and before the contract was efficient workflow for the Once we had completed our signed. It meant we were able pricing team. We carry about 10 million initial search, we organized to hit the ground running. How do you see IT playing a passengers every year to and workshops with the three from 17 destinations in Asia With the right resourcing we transformational role? shortlisted vendors. They and more than 70 in Europe – were able to move ahead with Every business is ultimately were assessed against three and we have one of the most full steam and as a result, the about people. Pricing and factors: user cases, overall punctual and reliable operations implementation process was revenue management in the attractiveness and workflow in the world. completed one month ahead core of an airline’s commercial quality. There were multiple of schedule and was noted operation is a good example. Our service reflects the classic aspects in each of the as one the most successful It’s a scientific, number Nordic qualities of simplicity, dimensions that were scored project implementations at and system intensive area modernity and functionality after the workshops. Finnair in 2015. of the business – but it’s at the airport, in lounges and In user cases, Airfare Insight on board. The Finnair brand is Have you observed any the skilled and motivated got the highest average known for quality: we have a benefits already? professionals who finally score in seven out of eight 4-Star Skytrax rating and have make the difference between aspects. Of particular note, It’s still early days in terms of won the Best Airline in Northern competitors. the way the all-inclusive fares evaluating concrete business Europe in World Airline awards were displayed made Airfare results but our speed to Having said that, IT is playing four years in a row. Insight outperform the other market has certainly improved a major transformational Last year, we were the first two options. – for example, in terms of role at Finnair. Digitalization European airline to fly the new reactive tactical pricing. is one of the company-wide For overall attractiveness, Airbus A350 XWB. We have firm must-win battle focus areas Airfare Insight scored highest User feedback has also orders for 19 aircraft, forming and will continue to be used to in five out of seven aspects. generally been positive. This the backbone of our future enhance customer experience Distinctive user friendliness is particularly encouraging growth strategy and introducing in the years to come. of the solution and vendor as one of the targets for a complete refresh of our cabin knowledge on pricing function implementing a new pricing design and cabin services. made Airfare Insight stand out. Why look for a new fares Airfare Insight was also rated solution? as best able to meet Finnair JET AIRWAYS’ TRUE VIEW expectations in general. The forecasts for growth in the Jet Airways, one of India’s number of Asian passengers For general workflow quality, largest airlines, has renewed remain considerable. It’s a Airfare Insight was graded its contract with SITA for great opportunity for us and as the best option to provide Airfare Insight, the industry- the investment in the Airbus enough data in the right leading fares management A350 XWB is one indicator format and on the spot for solution that provides of our intent to benefit by efficient pricing decisions. competitive intelligence to delivering the best aircraft Overall, SITA Airfare Insight enable the airline to control and the best levels of service – scored measurably higher its pricing. Nordic service. than the runners up. Cramer Ball, CEO at Jet Airways, said: “Airfare Insight To do that effectively, we How was project progress? helps us evaluate pricing based on our revenue management must also foster a culture of The project began by defining and sales strategy, enabling us to analyze and continuous improvement in the initial data set-up for manage fares across multiple locations and time all areas of our operations. Finnair. Thanks to SITA’s zones, and implement decisions much faster It’s self-evidently critical to excellent commitment to the using fully automated distribution. get the best pricing strategies project, we were able to start DOWNLOAD SITA’S AIRFARE FULL INTERVIEW ONLINE INSIGHT PAPER www.sita.aero/air-transport-it-review www.sita.aero/whitepapers 12 AIR TRANSPORT IT REVIEW
AIRPORT INFRASTRUCTURE AS THE TOUCHPOINT FOR ALL IN AIR TRAVEL, AIRPORTS ARE A HOTBED OF TECHNOLOGY INNOVATIONS, TRIALS AND TESTS. PREPARE FOR TOMORROW ISSUE 1: 2016 13
AIRPORT INFRASTRUCTURE “WE’LL NEED AIRPORT MASTER PLANS AND ICT PLATFORMS THAT CAN HANDLE EVER SMARTER PROCESSES, MORE SELF-SERVICE AND EVER HIGHER QUALITY CONNECTIVITY.” MATTHYS SERFONTEIN VICE PRESIDENT, AIRPORTS, SITA By 2034, 7.3 billion people will be traveling through our airports. That’s equivalent to today’s total world population and it’s more than double today’s number of air travelers. We’ll see a further 37,463 passenger aircraft in service, also more than double today’s global fleet1. If airport operators didn’t already have enough stress to keep them awake at night, these figures will certainly have them questioning their strategic and master plans for the foreseeable future. The good news is that airports are the focal point of innovation within the air transport industry. “That has huge implications for airlines, passengers, airport operators and indeed many stakeholders involved in the steps across the journey, because the airport is where Virgin Australia – first to use SITA’s ‘future check-in’ technology: common-use hybrid desks it all comes together,” says Matthys Serfontein, Vice President, Airports, at SITA. easy to see the dilemma: switch to an agent-assisted IMPERATIVES how do we prepare now for traditional process. For the “As such, it’s where information “The end game is all about the technology unknowns airport, the investment is and communications a seamless, integrated of tomorrow? done – there will be no need technology (ICT) can have the passenger experience, to install kiosks if self-service Paradoxically, ICT planning of from end-to-end,” he adds. greatest impact, operationally, usage increases. This is new airport design projects That means preparing for commercially and in terms future-proofing terminal must start in the very technologies that are capable of enhancing passenger design at its best. beginning, as any good Master of meeting three airport satisfaction. System Integration (MSI) At Perth Airport, Virgin imperatives: PLAN EARLY program with tell you. Australia, with SITA, • enhancing passenger launched the world’s first Of course it’s impossible Aligning technology with satisfaction single hardware common-use to say what will happen in architecture and construction hybrid desks late last year, • delivering operational 20 or 50 years. Who would plans ensures airports will be enabling the carrier to quickly excellence have predicted 10 years ago able to roll out IT solutions in switch from self-service • ensuring commercial and that nearly every traveler the future, mapped against bag drop to full-service financial success (97%) would be carrying a clearly defined business traditional counters. smartphone, tablet or laptop objectives. Doing this is the As the latest Airport IT when flying? Or that one in best way to ’future-proof‘ “Just as ICT has helped Trends Survey shows, the five passengers would fly the airport. transform airports over the vast majority of airports intend with all three2? last 70 years from simply to invest in or evaluate major VIRGIN AUSTRALIA providing space for airlines When you think the average ICT programs through 2017, A case in point is the hybrid to land and takeoff, to being with those imperatives top airport master plan has a desk which helps facilitate the massive commercial and of mind. 20-30 year horizon, it’s transition into a complete social epicenters we see today, self-service environment, or it will be crucial to creating the future-proof airport of 1 Airbus, “Airbus Global Market Forecast 2015-2034” tomorrow,” says Serfontein. 2 Air Transport World, SITA, “Passenger IT Trends Survey 2014” 14 AIR TRANSPORT IT REVIEW
SIGNALLING A SMARTER FUTURE 49% 38% 49% of airports are considering programs with NFC by 2017. of airports provide assisted bag drop stations. Those implementations are of airports plan IT NFC expected to double by end of 2017. 52% investments in passenger flow management by end of 2017. of airports plan to implement 50%+ 70%+ self-boarding gates by 2017. of airports/airlines have of top 50 airports have plans to implement transfer investment plans for cloud and self-boarding kiosks. and geo-location technologies by 2017. 140 + airports deployed automated border control (ABC) systems in 2015. 65% of airports plan to offer 30 personalized services by 2017. seconds 45% of passengers would expect per passenger or less: average border crossing time using ABC systems, versus 2-3 minutes otherwise. x4 110% self-service rebooking via kiosks or mobiles. 60 The number of airports expected growth rate for set to provide bag mobile boarding pass. 100+ tracking kiosks will 175 passengers vs 24 can be processed quadruple by 2017. in an hour by a self-bag drop unit. million countries have implemented e-passports. e-passports by 2019. Data is taken from SITA's industry surveys, as well as IATA’s Global Passenger Survey and the Acuity Market Intelligence: ‘The Global Automated Border Control (ABC) Industry Report’. HAPPY PASSENGERS Taking the idea forward “The fact that Google, Apple Airlines and the international with SITA are early trials and Samsung are all in airports of Hong Kong and We’ve seen a raft of self- with leading middle-eastern this space shows that the Miami. See ‘New heights for service investments to airports and flagship airlines. technology is here to stay.” insights,’ page 29. streamline processes, from kiosks for check-in, PROXIMITY SENSING PERSONAL NFC USE CASE to border management, to Then there’s the proximity “Beacons could be the Beacons inevitably draw self-bag drop and bag tracking. sensing based on Bluetooth opportunity the industry comparisons with Near They’re no doubt helping and Wi-Fi, which can help has been waiting for to Field Communication (NFC), the fact that three quarters gauge lines at bottlenecks, personalize mobile services another technology clearly on of passengers, according such as check-in and security, for passengers at the the radar of airports. But their to SITA’s survey, say they’re as well as heighten passenger airport while also giving use cases are separate. generally happy with their communications and create extra information for travel experience (and happy While the current focus for revenue opportunities. airport management. passengers spend money). NFC is with payment, it Airports were a hotbed of “Because beacons have remains a technology that Ensuring happy passengers activity in this arena last year. motion sensors, you can put has potential for improving and efficient operations is why Fast emerging are beacons, them in elevators, escalators passenger processing. many airports are introducing, hailed as a ’game changer’ or walkways and report if a trialing and testing new “The travel industry is looking in passenger processing thing that’s supposed to be and nascent technologies closely at the many possible and retail. moving is not moving. Put that promise to be critical uses,” says O’Sullivan. “SITA them in a baggage system components of any smart Kevin O’Sullivan, Lead Lab has gained considerable and they can monitor the airport of the future. Architect, SITA Lab, says that: NFC experience, with a movement and vibration of the “Beacons are slowly gaining number of trials such as the “Recent examples include system. The potential uses are adoption, and the Airports Toulouse Blagnac Airport the linking of traveler data, really extraordinary.” Council International (ACI) Pass premium VIP card and journey details and biometrics are working to ratify the Many airlines and airports are a Schiphol Airport CUTE NFC at the earliest opportunity to standards proposed by SITA. forging ahead with SITA in this demo deployment.” create a single travel token,” area, including American comments Serfontein. ISSUE ISSUE 2: 1: JUNE 2016 2012 15 15
AIRPORT INFRASTRUCTURE INTERNET OF THINGS “SIMPLIFIED METRICS ARE ENABLING US TO PLAN MORE Beacons have been called PROACTIVELY AND ALLOCATE RESOURCES EFFECTIVELY a gateway to the Internet of Things (IoT). While the idea of … ALLOWING US TO RESPOND MORE NIMBLY TO THE EBB the IoT has been around for AND FLOW OF UNANTICIPATED TRAFFIC FLOW.” over 15 years, it’s becoming JOHN NEWSOME a reality. IT DIRECTOR, ORLANDO INTERNATIONAL AIRPORT No airport of the future will be truly smart without exploiting IoT capabilities. In short, it means that physical objects are connected to the Internet via an IP address, enabling everything that connectivity entails: tracking, data collection, analysis, control and more. As the IoT becomes the norm, the airport will be increasingly connected through all of the objects it contains: buildings, equipment, bags, trolleys – anything that can emit a status. And because passengers and staff carry smartphones, they too will be Orlando International Airport: queue management technology to reduce stress part of this connected future of travel. (See page 20.) “The IoT gives the airport the That’s particularly so because TRAILBLAZERS nimbly to the ebb and flow of opportunity to put a lot more fewer than 10% of airports unanticipated traffic flow.” One of the industry’s trail- sensors into their facilities to are totally satisfied with either See also: ‘New heights for blazers, Orlando International keep track of their different their data quality or their insights,’ page 29. Airport, is using SITA’s queue assets, passengers and ability to access and update staff,” says Jim Peters, Chief it, according to the Airport IT management technology CLOUD – SITA QueueAnalyzer – to Technology Officer, SITA. Trends Survey. By centering their ICT reduce stress for travelers infrastructure in the cloud “Everything from maintaining NEW ERA and enable more accurate – together with data and equipment to ensuring the resource planning. right people are in the right It’s positive, then, that nine out services – airports can of 10 airports plan to make Providing a real-time cost-effectively leverage spot to getting passengers on significant investments in BI view of TSA checkpoints, future-proof IT services. their planes on time. It’s really over the next two years. Doing it enables the airport to The cloud can contain every the beginning of the smart so will spawn a new era of respond rapidly to unexpected element, including hardware, airport of the future.” real-time BI and analytics. conditions. It includes software and support. Even INTELLIGENCE The intelligent airport of historical wait-time data to network connectivity can be establish wait-time profiles managed and maintained from Serfontein again: “Many of tomorrow will be one that can for different times of the day, cloud data centers. these technologies are still exploit the massive amounts days of the week and seasons. in their infancy and they have of data in a proactive way to “It’s here, in developing smart huge potential. The same benefit its own operations, John Newsome, the airport’s airports, that architects and applies to business intelligence business needs, stakeholders IT Director, says: “We really IT specialists can collaborate (BI). Most airports are yet to and passengers. wanted to be able to provide to decide what infrastructure begin realizing the potential, accurate checkpoint wait-time needs to be built and what can Its focus will be on the use though SITA’s new, ground- information to our travelers go to the cloud. of real-time intelligence and breaking Day of Travel and Day to reduce anxiety. predictive analytics based on “This frees the airport to make of Operations BI capabilities data from everywhere. Instead “We can do that now and the investments in other areas able are providing a way forward. of reacting passively to events greater visibility and simplified to generate revenues, such as “We’re on the brink of another such as long lines at check- metrics are also enabling us retail, and utilize personnel for technology revolution that will in or security, the airport to plan more proactively and things other than support of produce mountains of data, will proactively influence allocate resources effectively. the technology.” and airports must develop a passengers to avoid lines SITA’s technology is also strategy for what to do with it.” before they can develop. allowing us to respond more 16 AIR TRANSPORT IT REVIEW
CAPACITY ON TAP USE CASES They could potentially bags from Point A to Point B perform foreign object without a groundhandler’s Citing the advantages, Another recent pilot linked detection on runways, around participation. President and CEO of Rhode the Apple Watch to SITA’s the airport perimeter, even Island Airport Corporation, Airport Management System, Curbside, robots could be the in parking lots. Kelly Fredericks, says: allowing duty managers to magic bullet that makes self- “SITA has provided us with a receive alerts when two planes They can patrol the airport service bag drop a reality, thus solution that is hugely flexible were arriving simultaneously more easily than a person in a taking the check-in process and scalable. and had been assigned to the car is able to, and then provide completely outside the airport. same gate or when there was even more detailed findings. “Because it is a cloud-based Imagine handing your bag a delay at a certain gate. Drones can also go ahead of service, we do not have to to a robot at the curb and first-responders to provide invest in infrastructure on In another use case, SITA seeing it whisked away to the real-time images and video of site here at the airport and Lab developed an application baggage system, where it will an emergency scene. new airlines can be up and that enables gate agents to go through security screening, running quickly and adding scan a boarding pass and And as demonstrated by a be loaded onto your flight (plus seasonal routes will be easy.” passport automatically and trial between a major carrier, any transfer flights) without simultaneously in less than Geneva Airport and SITA being touched by another At Brisbane West Wellcamp one second using a pair of Lab, drones can inspect an human until another robot Airport, Phil Gregory, smartglasses. entire aircraft in minutes delivers it to you upon arrival. General Manager, says: where humans would take “We expect passenger Other applications have SITA Lab is conducting several hours, saving time and money volumes to grow rapidly, included translation trials to determine use cases and allowing for quicker and with SITA we can easily services, photo-taking for drones and robots in the turnarounds. expand our capacity. And for documentation, and air transport industry. “One thing’s for sure,” concludes perhaps most importantly communications between ROBOTS for us as a new airport, with duty managers. Serfontein. “As we build smart In the future, we’ll also airports of tomorrow, we’ll SITA’s cloud solution there is minimal up-front investment DRONES see self-operating robots need to be prepared to test throughout the airport. Just and trial new technologies and our costs are directly It’s anticipated that smart as Google plans to release a like these. related to our passenger airports of the future will completely self-driving car volumes.” be a place where drones “But added to that, we’ll need next year, the same technology operate. Drones can reach airport master plans and ICT FASHION FAD? places easily and quickly can be implemented in the platforms that can handle ever airport to perform a variety of Playing a crucial part in that are often difficult, time- smarter processes, more self- functions – both passenger the technology revolution consuming, or just plain service and ever higher quality facing and operational. that’s taking place at airports dangerous for humans. connectivity, with a string of are wearables, drones Airside, robots can bring tools suitable for delivering a They can take high-definition and robots. people or parcels (self-driving fast and smooth end-to-end photos and videos, and luggage carts, for instance) journey from curbside Wearable technology is still transmit them in real-time. to their gate. They can deliver to airside.” in the infancy. But two things They’re safe, nearly hack- are certain: wearables are proof, and can be programmed more than a fashion fad, to perform tasks such as and there are real use cases emerging for airports. In fact, processing, analyzing and reporting things no human “BECAUSE IT IS A CLOUD-BASED they’re also paving the way being can detect (minute SERVICE, WE DO NOT HAVE TO into the IoT era. temperature changes, INVEST IN INFRASTRUCTURE ON The SITA Lab has collaborated for instance). SITE HERE AT THE AIRPORT AND with airlines and airports to The very attributes that NEW AIRLINES CAN BE UP AND pilot potential solutions for the industry. The work of SITA make drones ideal for military use also make them suited RUNNING QUICKLY AND ADDING Lab with Copenhagen Airport for use in smart airports of SEASONAL ROUTES WILL BE EASY.” and Virgin Atlantic Airways the future. KELLY FREDERICKS provides celebrated examples PRESIDENT AND CEO, RHODE ISLAND of early trials of wearables. AIRPORT CORPORATION FOR MORE FULL ARTICLE ONLINE www.sita.aero/intelligent-airport www.sita.aero/air-transport-it-review ISSUE 1: 2016 17
SELF-SERVICE – SMARTER AT EVERY STEP SITA’S RESEARCH LEAVES LITTLE DOUBT THAT IMPROVING THE PASSENGER EXPERIENCE THROUGH SELF-SERVICE REMAINS A NUMBER ONE PRIORITY. THE NO 1 PRIORITY The vast majority of airlines airlines and airports plan CONNECTED three-quarters of passengers and airports are planning a high level of self-service want to receive flight updates That bodes well for the to invest in information and activity across a growing range via their mobiles and two- connected passenger communications technologies of the journey’s steps. thirds want bag collection experience of the future, to make the journey an ever information. They include Fast Travel’s facilitated by self-service smarter and more seamless six focus areas of check-in, More than nine out of ten processes across the journey. experience for passengers. bags ready to go, document passengers are interested in “In the next three years, more So says a recent SITA paper, scanning, flight re-booking, flight updates via their mobile, passengers will be enjoying ‘The future is connected,’ self-boarding and bag using their phone to provide seamless self-service travel which calls on research across recovery. access as well as to find their experiences as airlines and several sources, including way round the airport. SITA’s Airline, Airport and AIRPORT DRIVE airports scale up their self- Passenger IT Trends Surveys. What’s striking is that service implementations THAT’S FAST across more stages of the Over the next three years airport bosses worldwide Driving the trends, IATA’s passenger’s journey,” says investments will be directed are pushing ahead as Fast Travel program is clearly Nigel Pickford, Director to more mobile services for rapidly as possible with moving quickly towards its Market Insight, SITA. passengers, as well as the their investment priorities 2020 objective. focused on technologies “The key driver for increasing delivery of an increasing The program is designed that speed up passenger passengers’ use of self- number of self-service to create standards and processing, reduce queues service processes will be processes. recommended practices so that and keep passengers their ability to access or In the same timeframe, Fast airports and airlines can offer better informed. process these services on Travel – the International 80% of passengers a complete their mobile devices.” Air Transport Association And it looks as if the vast range of self-service options (IATA) program to provide majority would get even YES, PLEASE across six areas of the journey passengers with a self-service more to spend – with global by the end of the decade – in We know from SITA surveys suite at key steps of the IT spend at more than the process delivering annual that the market is there. This journey – will reach a critical US$ 8.7 billion for 2015, and savings of up to US$ 2.1 billion year, there’s a 39% increase threshold, says the paper. approximately two-thirds for the industry. in passenger usage of mobile of airport bosses expecting devices for flight booking, For example, Alaska, Qantas, SELF-SERVICE RISE the same for 2016, according Air New Zealand, SAS and 79% for check-in, 110% for to the latest Airport IT The momentum for more boarding pass. Hawaiian Airlines already Trends Survey. self-service is well underway. offer four or more Fast Travel And it’s global: while SITA’s In the coming three years, options to at least 80% of their 2015 Passenger IT Trends passengers, according to Survey found that more than the paper. DOWNLOAD ‘THE FUTURE IS CONNECTED’ PAPER half of passengers surveyed in Brazil checked in at a desk, Meanwhile, Singapore’s Changi Insights into air travel’s rapid evolution as it takes Airport Group is developing 24% said they would use advantage of smartphones, the evolution of the mobile check-in next time. a new Terminal 4 that, when Internet of Things, and the continuing rollout of online in 2017, will feature a IATA’s Fast Travel program. In Mexico, use of mobile www.sita.aero/surveys complete suite of self-service check-in is expected to double and automated options. this year. In the US, almost 18 AIR TRANSPORT IT REVIEW
“IN THE COMING THREE YEARS AIRLINES AND AIRPORTS WILL SEE A HIGH LEVEL OF ACTIVITY AROUND SELF-SERVICE CHECK-IN, BAGS READY TO GO, DOCUMENT SCANNING, FLIGHT RE-BOOKING, SELF- BOARDING AND BAG RECOVERY. ALASKA, QANTAS, AIR NEW ZEALAND, SAS AND HAWAIIAN AIRLINES OFFER FOUR OR MORE FAST TRAVEL OPTIONS TO AT LEAST 80% OF THEIR PASSENGERS.” Dubbed Fast and Seamless of airlines and airports Travel (FAST), it will be now plan to be using self- SEE OUR ONLINE FEATURES supplemented by facial boarding gates by 2018, • L et’s create a sense of place’ – another way to heighten recognition technology. Steve while airports are expected the passenger experience, by: Lee, the group’s CIO and SVP to move quickly to deploy - Piet Demunter – Director Strategic Development, (Technology) cites “better use access information services Brussels Airport of manpower resources”. via kiosks. - Pedro Casimiro – Ground Product and Ground Processes “It also increases our Bag self-service and recovery Manager, Brussels Airlines efficiency and productivity services are evolving rapidly - Robert O’Meara – Director Media and Communications, in the face of growing too, with self-service lost ACI Europe passenger traffic,” he says. bag registration expected to • ‘Changes at Changi’ – Steve Lee, CIO and SVP “For example, manpower be established swiftly. (Technology) at Changi Airport Group talks about the saved can be assigned to What’s evident is that over airport’s Fast and Seamless Travel (FAST) initiative, provide personalized services the next three years, self- featuring a complete suite of self-service and to passengers at the gates, service will pass the point automated options. or redeployed to support of critical mass and be the other flights.” • ‘ Passengers are top priority in China’ – how are mainstream, with airlines China’s airports responding to the global move towards and airports seeing mobile QUICKER PACE self-service and the use of mobile? as the key channel in creating With the industry’s priorities the smarter journey. • ‘How to improve the passenger experience’ – firmly set on the passenger SITA’s self-service and mobile solutions span nine stages experience, the pace is of the journey, playing a prominent role in IATA’s Fast quickening. More than half Travel, InBag and Smart Security programs. For more: www.sita.aero/air-transport-it-review FULL ARTICLE ONLINE www.sita.aero/air-transport-it-review ISSUE 1: 2016 19
THE INTERNET OF THINGS THE START OF A NEW AGE BELIEVE THE HYPE AND WE’RE AT THE START OF A NEW INFORMATION AGE. AN AGE THAT WILL SEE MORE SMART OBJECTS AND DEVICES THAT WILL DRIVE MASSIVE GAINS IN EFFICIENCY, DELIVER GREATER VALUE TO CUSTOMERS AND STAFF, AND ENABLE NEW BUSINESS MODELS. 20 AIR TRANSPORT IT REVIEW
“IOT IS THE TOOL TO MAXIMIZE THE EXCHANGE OF INFORMATION TO MAKE MUCH BETTER DECISIONS, INFORM ALL COLLABORATORS, BE MORE EFFICIENT AND OFFER BETTER SERVICE. THE KEY IS FACILITATING COLLABORATION AND DATA EXCHANGE AMONG INDUSTRY PLAYERS.” ANTOINE ROSTWOROWSKI DIRECTOR OF AIRPORT CUSTOMER EXPERIENCE AND TECHNOLOGY, ACI-WORLD The number of devices band allowing sensors to be At the moment it’s still SCHIPHOL collecting and exchanging connected over distances early days. But to make the One airport at the forefront is data has grown significantly of more than 100km and most of a smart, connected Amsterdam’s Schiphol Airport. over the last few years. powered over 10 years with world, we need to identify It’s working with KLM Royal Some reports suggest that AA batteries. In addition, specific IoT use cases that Dutch Airlines and Dutch connected devices will surpass they’re highly secure, using will bring our industry start-up, Undagrid, to track 15 billion in 2015 and reach AES128 encryption keys. operational or customer and trace non-motorized over 50 billion by 2020. service improvements. CLOUD mobile assets, such as aircraft Most of the buzz is around the The widespread use of SMART AIRPORT CITIES stairs and baggage carts using consumer sector. However, embedded sensors that make there’s good reason for air cloud computing provides Airports are taking their cue them visible to operators via transport businesses to start the single platform that can from the smart city concept. the cloud or a dashboard. getting excited, not least handle and integrate all Under this, advances in the data sources, including technology and data collection However, most projects are because we’re starting to people, with the processes are being used to get real-time currently small scale trials see alignment in many of the and systems. information on the surrounding used to gain knowledge on core enablers. environment. what might be possible. And that power is now EMBEDDED SENSORS being backed up by storage That information can then Miami International Airport, Placing sensors in objects systems capable of holding be used to make efficiency for example, worked with SITA allows them to be controlled, petabytes of data and serving gains or improve the lives of to install beacons around its gather data and connect to it up rapidly. people through better services. terminals with temperature other things. Just in the last sensors. By analyzing the data Factor in data analytics By embedding sensors few years there’s been a the airport could optimize and today data that was the throughout the airport leap forward in technological air flow and reduce energy preserve of a few can be environment it’s expected to capabilities of sensors. consumption. See page 32. turned into useful information improve airport operations Typical smartwatches, and distributed to millions and enhance the passenger for instance, can in minutes. experience. include 1-gigahertz dual core processors and combine gyroscopes and accelerometers. CONNECTIVITY Widespread wireless connectivity has already been a significant contributor to the rise of the Internet of Things (IoT) using either cellular networks or Wi-Fi. Low-power, wide-area networks, known as LPWANs, are also starting to emerge, which improve the business case for low bandwidth sensors. These tap an unlicensed wireless spectrum known as the industrial, scientific and medical (ISM) radio ISSUE ISSUE 4 2: 1::JUNE 2016 DECEMBER 2012 21 21
You can also read