BID PROPOSAL 2017-2022 - LOVEWIMBLEDON.ORG/VOTE - Love Wimbledon
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BUSINESS IMPROVEMENT DISTRICT BID PROPOSAL 2017-2022 LOVEWIMBLEDON.ORG/VOTE
Andy Murray win 2013
Love Wimbledon Big Screen
CONTENTS
1. Love Wimbledon so far –
delivering successfully
2. Moving Forward – our plans
for 2017-2022
3. Financials and The Company
4. The Love Wimbledon BID area
5. Key Voting Dates
2 lovewimbledon.org
1.
A VOICE FOR WIMBLEDON BUSINESSES
Our vision is for Wimbledon to be a popular,
attractive, safe, interesting and better place
for business, visitors and residents.
VOTE YES!
lovewimbledon.org 3
VOTE YES FOR A VOICE FOR
WIMBLEDON BUSINESSES
Love Wimbledon Business Improvement Since 2012 Love Wimbledon has clearly demonstrated our support for businesses in
Wimbledon Town Centre. We have looked after, improved and promoted the town
District was founded by the businesses of centre, provided cost effective services and assistance to respond to your business
Wimbledon Town Centre in 2012, for the needs. We pride ourselves in being responsive, flexible and innovative with a
passion to achieve a high standard in all that we do.
Businesses of Wimbledon Town Centre.
Over the next five years, Wimbledon Town Centre will face a number of challenges
with council cuts, Crossrail 2 proposals and the changing face of retail. Wimbledon
needs a voice and an action plan like never before. Love Wimbledon provides that
voice for local businesses.
Every five years all BIDs in the country must ‘renew’ through a ballot of local
businesses who vote on whether they wish the BID to continue for another five
years. Just to be clear, there is no competitor to vote for. If Love Wimbledon is
not successful in the ballot, all the current activities and services will cease and
Wimbledon will take a retrograde step to how it was four years ago.
A ‘Yes’ vote for Love Wimbledon in September 2016 will ensure a strong
representative voice for Wimbledon town centre, will enable the continuation of our
services and will support new projects for the town centre for the next five years.
Helen Clark Bell, CEO, Love Wimbledon
4 lovewimbledon.org
1.
LOVE WIMBLEDON -
HAS DELIVERED
SUCCESSFULLY
In our first BID Proposal we promised to deliver a range of services
and improvements to address the concerns of businesses in the area.
We are proud to have delivered these and more over
the past four years. With your support and yes vote
these will continue from 2017.
‘When Love Wimbledon first
WHY VOTE YES started I was very concerned
that we would not benefit in any
Crime is down
way. However, within the first
Footfall is strong
few months, we had started to
Shop vacancy rates are at an all time low realise how brilliant the BID was.
Office vacancy rates have dropped Four years on, we would urge
Consumers say the town events are you to vote positively to keep
making it more vibrant them supporting the Wimbledon
Many BID businesses have saved money business community as we
using our services wouldn’t want to be without them.’
Crossrail 2 is coming and we will
be the voice of business Maria Jessiman, Owner,
Justin James Hotel and Lu-Ma Café
lovewimbledon.org 5
WE DELIVERED
To make Wimbledon Town Centre an attractive,
safe, well presented and represented location
of choice for business, visitors and residents.
01
ATTRACTIVE, VIBRANT
AND CARED FOR
To ensure Wimbledon Town Centre is
attractive, vibrant and cared for.
02 CONNECTED AND
PRESENTED
To ensure the businesses, attractions and
facilities of Wimbledon Town Centre are
connected, clearly presented and represented
with a strong collective voice.
03 SERVICES TO BUSINESSES
To provide services to support existing
businesses and attract new.
6 lovewimbledon.org
1.
WE PROMISED
TO ENSURE WIMBLEDON TOWN CENTRE IS
ATTRACTIVE, VIBRANT AND CARED FOR
‘It’s not only the big things like the
tennis and markets and events, but
WE DELIVERED
the little things that the BID take care A
celebratory feel for the tennis fortnight including our Big
Screen on The Piazza
of like reporting the overflowing bins
T
ime banded waste collections now operate meaning town
and the neglected alleyways. Without centre streets are free of waste bags for most of the day
them the standard of the town will drop R
egular monitoring of the cleanliness of the streets
considerably.’ encouraging a strong response from Merton Council
Sally Young, Operations Manager, O
ur ranger patrols the streets reporting on issues such as
Finling Associates graffiti, fly tipping and pavement maintenance
V
ibrant displays throughout the town centre. Hanging baskets
and planters sponsored by The All England Tennis Club;
lamppost banners and added sparkle in the trees as well as a
new Christmas tree outside the station and new planting of the
main flowerbeds
Strong promotion of Town Link radio and Littoralis Anti-Social
84% OF BUSINESSES THINK THE Behaviour reporting system and facilitating joint working between
MARKETS ARE A POSITIVE ADDITION Police and large retailers to work together to reduce crime
TO THE TOWN CENTRE 2
,000 m2 of pavement is jet washed every year. We also
removed significant areas of graffiti and worked with Merton
OUR RANGER REPORTS ON Council on the new paving on The Broadway
AVERAGE 6 ISSUES A DAY W
e successfully lobbied to get the station frontage cleaned –
the first time in 20 years
lovewimbledon.org 7
WE PROMISED
TO ENSURE THE BUSINESSES, ATTRACTIONS
AND FACILITIES OF WIMBLEDON TOWN CENTRE
ARE CONNECTED, CLEARLY PRESENTED AND
REPRESENTED WITH A STRONG COLLECTIVE VOICE
‘In 2015 we had to close Wimbledon tram
platforms to enable us to upgrade and
WE DELIVERED
improve the facilities and tram frequencies. T
he lovewimbledon.org website bringing together a map and
full business listing along with news and the many exciting
This could have been very disruptive, but happenings in the town centre
the sound advice and guidance offered T
he popular Our Wimbledon Guide promotes the town centre and
by Love Wimbledon BID using their local offers discounted advertising to BID members. We distribute over
knowledge and extensive contacts meant 100,000 copies twice per year
that these essential works were planned Our printed town centre map
and carried out in a way that minimised Dedicated and highly active Love Wimbledon social media channels
potential disruption to our passengers, local R
egular joint networking lunches with Merton Chamber of
residents and businesses. London Trams are Commerce and other business focussed events
very appreciative of their support.’ A
collective voice for the town centre and its businesses lobbying
on your behalf
Nick Baker, Head of Customer Services, W
e took a lead role in coordinating responses to the initial
London Trams Crossrail 2 proposals ensuring our members were fully informed
of the proposals
THE RETAIL UNIT VACANCY RATE IN W
e work with local schools and resident groups to promote
engagement with the town centre
WIMBLEDON TOWN CENTRE HAS
REDUCED BY 3.6% SINCE APRIL 2014 W
e have developed The Piazza as a hub of town centre activity with
90 days of activities every year including local arts organisations
8 lovewimbledon.org
1.
WE PROMISED
SERVICES TO BUSINESSES
‘Love Wimbledon has been brilliant for
our business. Introducing us to other
WE DELIVERED
local businesses, encouraging us to Savings to businesses - 10% have saved more money than their
levy cost
enter awards that we then went on
A business recycling service used by a quarter of our members
to win and generally supporting us to
Free quarterly WEEE collections
grow our business in Wimbledon.’
A staff privilege card to give access to a fantastic array of offers
Andrew Molloy, Owner, ‘One Stop Shop’ assistance from pest control to promotional
Eligo Recruitment advice and direct support from our ranger
Joint procurement and savings
Free membership of the Merton Chamber of Commerce
N
ight time economy support
Pubwatch and working with the local Street Pastor scheme
C
ounter Terrorism training sessions
I mproved responses from utility companies and transport
providers to minimise disruption
OVER 3,000 LOCAL EMPLOYEES S
ponsorship of the Merton Best Business Awards and the
GET GREAT DEALS THROUGH Time & Leisure Food and Drink Awards to promote our businesses
OUR PRIVILEGE CARD A
ssistance in corporate responsibility programmes by
facilitating and promoting relationships with local charities
and community groups
OUR MEMBERS ARE SAVING
1
0% increase in the number of new bike racks in the town centre
£50,000 ANNUALLY THROUGH
W
elcomed a range of new retail and office businesses
OUR GROUP BUYING SERVICE
H
elped Waterstones and WH Smiths return to town
lovewimbledon.org 9
‘Our family attends many of the
Love Wimbledon events – they’ve
really made a difference to the
town, making it a better place to
be. I can’t imagine Wimbledon
now without the Big Screen,
the Autumn Arts activities or
getting the Our Wimbledon Guide
through the front door letting us
know what’s happening.’
Jud Pearson, Wimbledon Resident
10 lovewimbledon.org2.
MOVING FORWARD –
OUR PLANS FOR 2017-2022
The strong level of support among We will accomplish these objectives by:
Wimbledon Town Centre businesses
for the renewal of Love Wimbledon
is great. It is important that you
01 DELIVERING ENGAGING
VOTE ‘YES’ in the postal ballot in EVENTS AND PLACEMAKING
September to ensure we can continue
and build upon our programmes to
make the town centre even better!
02 DEVELOPING LEADING
MARKETING AND PROMOTION
This strategy has been created through
consultation with our businesses and 03 P ROVIDING INSPIRING BUSINESS
feedback from consumers to inform
Love Wimbledon’s BID plan. SERVICES AND SUPPORT
04 ENSURING A BRIGHT FUTURE
FOR WIMBLEDON
lovewimbledon.org 111. ENGAGING EVENTS AND
PLACEMAKING 2017-2022 90%
OF CUSTOMER
FACING
BUSINESSES
SEE EVENTS
Ensuring Wimbledon is an attractive, interesting and safe environment. A AS A PRIORITY
wide variety of different events and ensuring the town feels taken care of
are priorities for many of our businesses.
VOTE YES for Love Wimbledon
to ensure the continuation of: A yes vote means we can:
Our array of events including Wimbledon A
dd new events to the town centre in
Big Screen, Ride London street party, different places
markets, Winter Wonderland and arts L
obby for further improvements
event programme eg: improved cleansing
Our street management services – with D
evelop the visitor plan to support the
our ranger, cleaning, crime reporting and Wimbledon Way enhancing the area’s
monitoring and timed waste collections cultural identity and linking the town
ensuring the streets are clean and safe and the village
Enhancements to the street environment M
ake Wimbledon a better place to visit
including planting, banners and additional
winter lighting
12 lovewimbledon.org2.
2. LEADING MARKETING
AND PROMOTION 2017-2022
Informing people about the great businesses here and the different things
to do and see in Wimbledon is the key objective for our customer-facing
businesses. With increasing competition Love Wimbledon is at the forefront
of benchmarking and marketing the town, leading to improved footfall.
VOTE YES for Love Wimbledon
to ensure the continuation of: A yes vote means we can:
The popular website, connected social D
evelop our campaign that
media, the ‘Our Wimbledon’ guides, town Wimbledon is ‘Great for Business’
centre map and ecards to our extensive Keep Wimbledon at the forefront
database of customer and business minds
The great offers on the town centre Improve footfall and increase spend
privilege card for everyone who works in
Provide a strong voice for business
the BID area
Being kept up to date with our regular
newsletter and business ecards
Over OVER 80% OF BUSINESSES
strong collective voice to lobby on
A
80% SEE EVENTS AND
PROMOTION AS KEY TO
behalf of and promote Wimbledon Town THE TOWN CENTRE
Centre businesses
lovewimbledon.org 13VOTE YES!
VOTE YES FOR
LOVE WIMBLEDON
14 lovewimbledon.org2.
3. BUSINESS SERVICES AND
SUPPORT 2017-2022
This programme supports businesses with money saving services,
practical support and facilitated business promotion and networking.
VOTE YES for Love Wimbledon
to ensure the continuation of: A yes vote means we can:
Saving money through subsidised waste Lobby for improved Around
90%
collection and the joint procurement service broadband provision
for businesses
Support and promote established and new
businesses in town Increase the range of forums
and events for shops, offices
Free Merton Chamber of Commerce membership
and leisure providers
Dedicated support for night time economy
Increased savings for more OF OFFICES SEE
Crime reduction initiatives between business / businesses RECYCLING ,
CCTV / Littoralis website / police WASTE AND CRIME
MANAGEMENT AS
A PRIORITY IN THE
NEXT TERM
lovewimbledon.org 154. A BRIGHTER FUTURE FOR CROSSRAIL 2
WIMBLEDON 2017-2022
Ensure Love Wimbledon gives town centre businesses a strong voice in matters
of strategic importance to the area. It is no surprise that our survey identified
Crossrail 2 as the key future concern of Wimbledon businesses.
VOTE YES for Love Wimbledon
to ensure the continuation of: A yes vote means we can: Crossrail 2 has been the talk of the
Our five key requirements of Crossrail 2:
town over the last year or so. We are
Our work to attract new businesses, Strongly represent the interests of town Keep Wimbledon open for businesses before
aligned with the wider community
investors and funding centre businesses in relation to Crossrail 2 and during Crossrail 2 construction
in welcoming Crossrail 2 tempered
Informing you of Crossrail 2 Ensure the business voice is heard in with concern to ensure the impact Phased timings for construction programming
developments the development and implementation is positive long term and not from Crossrail 2 to suit our businesses
of the masterplan for Wimbledon being devastating in construction. This is Preservation of buildings of architectural merit
prepared by Merton Council a potentially great opportunity for
the town centre as a whole and the Improvement to quality of town centre
Improve parking signage in Wimbledon buildings and spaces created by the Crossrail 2
business community in particular
OVER 85% OF and standard of St Georges Road car park development including appropriate sized units
– but we must be at the table
85% BUSINESSES ARE
CONCERNED ABOUT Take a strategic view on the type, design, representing this community to for a range of retailers
THE IMPACT OF location and mix of new developments in ensure we get the best for business Ensure tracks not required at surface level in
CROSSRAIL 2 the town centre at this crucial time. Wimbledon are tunnelled
16 lovewimbledon.org2.
‘Love Wimbledon’s input has been a
vital contribution to the growth and
activity of Wimbledon Bookfest. We
have had terrific support from them
over the past 4 years from promotion
of the festival through to launch and
special events on The Piazza. We
very much look forward to further
developing our partnership in years to
come. They really add to the offering
and vitality of Wimbledon Town Centre’
Fiona Razvi, Festival Director,
Wimbledon BookFest
17 lovewimbledon.orgABOUT
LOVE WIMBLEDON
Love Wimbledon was set up by local businesses in 2012 as a
Business Improvement District (BID) – a business-led, not-
for-profit company representing, serving and working to
improve the area for business, visitors and residents.
Love Wimbledon Ltd is incorporated Measuring our Performance Baseline Agreements Accreditation for Management
as a not-for-profit company limited
by guarantee. The company’s Love Wimbledon is accountable to businesses Formal agreements are signed
and Communication
Memorandum and Articles of paying the levy. The results are measured through with Merton Council to provide a
Association and copies of audited In 2015 Love Wimbledon received
the following Key Performance Indicators: clear understanding of baseline
accounts are available at the British BIDs Accreditation which
services provided by Merton
www.lovewimbledon.org or from the recognises exemplary management
Yearly customer satisfaction and business surveys Council, allowing Love Wimbledon
Love Wimbledon office. and financial practices, transparency,
Financial savings to businesses to provide services above and
accountability and business
beyond those currently provided
Crime statistics engagement. Love Wimbledon
by the council.
provides a high return on investment
Footfall statistics
for BID payers,
Social media followers and reach Draft agreements for 2017 – 22
communicates
can be found on our website or
Website visits / Media Coverage effectively and has
from the Love Wimbledon office.
strong governance by
Ecard and newsletter open rates /click throughs
our Board of Directors.
Shop vacancy rates
18 lovewimbledon.org3.
MESSAGE FROM OUR CHAIR
In five years Love Wimbledon has catapulted the town centre attending meetings with Merton Council to ensure the
forward; creating events, lobbying stakeholders, promoting business voice is being heard in the corridors of power.
and providing services to help what businesses want most
- to save money. That’s why it is really important to vote for For some of the team it’s just about the vibe; the
Love Wimbledon for a second term. marketing of the town; the creation and maintenance of
a special place by supporting and promoting some of the
As a local business employing over 60 people in the town amazing arts and music events that go on here or the
centre I have seen a huge difference over the last 5 years. buzz of the bars, restaurants and night-time economy.
Love Wimbledon has assembled a team of people that
really care about the town - and they care not just about the What it is always about is Wimbledon. It is your town and
obvious things - the deep cleaned streets, the flowers during with your business our town centre can flourish. With
the tennis championship or the closure of The Broadway for your support Wimbledon has a bright future and long
Winter Wonderland but also about the less obvious things may it continue to be a place of choice to work, live, visit
‘…it is really like the discount card schemes for employees, lobbying for
night time facilities or co-ordinating daily rubbish collections.
and play.
important to vote Sometimes the difference has come about from looking at
for Love Wimbledon the longer term, putting on a conference about the town
centre and its future; A place-making competition to engage
for a second term.’ the public; discussion forums about Crossrail 2; or simply
Paul Windsor
Chairman, Love Wimbledon and Partner, WSM
lovewimbledon.org 19A BOARD THAT REPRESENTS
WIMBLEDON BUSINESSES
The Love Wimbledon Board is made up of representatives of the Wimbledon
Town Centre business community. The diverse businesses represented include
office headquarters, professional services, SMEs, retail, leisure and hospitality,
culture, creative, charity, health and beauty and night time economy.
They meet quarterly to oversee the activity of the Executive Team. They approve the annual Financial Arrangements
budget and delivery plan to improve Wimbledon for businesses.
Love Wimbledon is accountable to businesses paying the BID levy.
The London Borough of Merton, the Metropolitan Police and Merton Chamber of Commerce
are also co-opted members of the Board. The Love Wimbledon BID Board will approve, in advance, an
annual budget for the BID for each financial year
The Board Love Wimbledon will produce annual accounts for each financial
year and these will be available to all BID levy payers and the
Local Authority. These will be presented at Love Wimbledon’s
Annual public Stakeholder Meeting
Love Wimbledon will not be able to operate in deficit or incur
liabilities that come into effect after the operational period i.e.
after March 2022
The BID Board will decide how any unspent or additional income
should be utilised
wimbledon All budgets include a 5% contingency reserve to take into
account any unexpected shortfall
Any redistribution of funds among all projects within the total
Antoinette annual programme budget will require BID Board approval as set
Wimbledon out in The Operating Procedures
20 lovewimbledon.org3.
FINANCIALS
From 2017-2022 the expected income from the BID
levy is £2,504,275. This includes income from events,
landowners, sponsorship, markets and advertising.
The BID levy
7%
7%
The amount paid by each business annually to
fund Love Wimbledon’s services and projects
is determined by the BID levy rules. These are
summarised here. A full version can be found on our
website. The majority of businesses pay between
36% 10%
£200 and £1,000 per annum.
he levy paid is proportionate to the size of
T
business premises and is 1% of rateable value
ie: for a business with a rateable value of £50,000
the annual levy would be £500
I t applies to all business ratepayers with a rateable
value of £20,000 or more HOW WILL THE 16%
haritable organisations receive an 80% reduction
C
on the BID levy
MONEY BE SPENT?
ll retailers in Centre Court Shopping Centre 36% Engaging events and placemaking
24%
A
receive a 25% reduction on the BID levy 24% Marketing and promotion
he BID levy can only be increased annually to
T 16% Business services and support
allow for inflation at the discretion of the board
10% Management and admin
ollowing a successful renewal ballot, the BID
F
levy becomes mandatory for all those defined 7% A Bright Future for Wimbledon
businesses or occupiers in the defined BID area 7% Overheads
lovewimbledon.org 214.
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VOTE YES TO ENSURE A
STRONG VOICE FOR WIMBLEDON
We have been delighted with businesses’ support for Love Wimbledon to date VOTE YES for Love Wimbledon to It also enables us to build on our
– 90% of business respondents to our recent survey indicated they would be ensure the continuation of: work to date with new projects:
voting in support of our renewal in September. Lobbying Crossrail 2 to get the best deal A strategic approach to enhancing
for Wimbledon the town centre environment
Engaging events including the Wimbledon Develop a stronger cultural identity
Tennis Big Screen and markets for the area
Improved placemaking and cleanliness Wimbledon is ‘Great for Business’
Subsidised recycling and waste collection Lobbying for better business
broadband
Joint procurement savings
Further events including outside
Vibrant banners, planting and winter lights
the New Wimbledon Theatre
Business and Wimbledon promotion
Cleaning up street furniture and
through the website, Wimbledon Guides,
decluttering the streets
privilege card and social media
Making sure Wimbledon remains a great
place to do business
As with our last vote, this will be a formal ballot carried out by the
London Borough of Merton. All businesses eligible to pay the BID levy
will have a vote for each property or rated unit (hereditament).
To implement these proposals we must win the BID ballot on two counts:
1) A straight majority by the number of those voting
2) By a majority in the rateable value of those voting
lovewimbledon.org 23VOTE YES TO ENSURE A
STRONG VOICE FOR WIMBLEDON
BALLOT TIMETABLE – DON’T MISS YOUR CHANCE TO VOTE!
8th September: You will be sent a notice of ballot
22nd September: You will be sent your ballot paper
By 20th October at 5pm: Your ballot paper must have been
received by Merton Council
21st October: The ballot result will be announced Get in touch:
Please do not hesitate to contact
Helen Clark Bell, Love Wimbledon’s
Chief Executive, if you would like any
further information or would like
to arrange a meeting to discuss our
proposal in more detail.
Helen Clark Bell
020 8619 2012
helencb@lovewimbledon.org
Tuition House, 27-37 St George’s Road
Wimbledon, London SW19 4EU
020 8619 2012
info@lovewimbledon.org
BUSINESS IMPROVEMENT DISTRICT www.lovewimbledon.orgYou can also read
