Beverage Merchandising - Grab-and-Go, Single-Serve White Paper
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White Paper
Grab-and-Go, Single-Serve
Beverage Merchandising
Designing, Building, and Executing for
Maximum Effectiveness in Retail and Beyond
Source: Trion
S p o n S o r e d By
Introduction
Psychology tells us temporary goals can be triggered by the environment (e.g., the smell of freshly baked bread activates
the goal to eat) or by a deficiency (e.g., dehydration triggers the goal to drink). there are numerous situations that can trigger a
temporary goal; sometimes marketers can activate them, while at other times they can present their brand and product as the best
way to address them. And what better way to satisfy the goal of thirst than to have a grab-and-go beverage when shoppers need
it and where they least expect it. once located primarily in the checkout area, single-serve beverages are now enjoyed throughout
the entire retail establishment.
Driving impulse purchases behaviors and purchases. consumers want companies to be more thought-
A recent global Packaging market research study from the Association for ful about their packaging and resources. In the report, according to Jenny
Packaging and Processing technologies, found that customers tend to pick Zegler, Associate Director of Mintel Food & Drink “tomorrow’s conscious
up grab-and-go foods for purchase as an impulse. Retailers and brands can consumers will be looking for eco-friendly packaging and products while
capitalize on this impulse spending while finding ways to implement envi- also seeking guidance on how to make their diets more sustainable.”
ronmentally friendly messages and customizable elements into foodservice
packaging. grab-and go programs for product in a growing category is one In his article, 7 Important Factors that will shape the Future of the con-
way to increase incremental sales for both brands and retailers. venience Retail, Jeff Williams, sVP of Retail and u.s. Industry Relations
for Nielsen, lists seven factors that will shape the future of convenience
shopping. Prediction 7: convenience Players Will Re-imagine grab-and-go
CARBONATED BEVERAGE IMPULSE PURCHASES
Packaging to Be More sustainable addresses this threat of consciousness
68%
MASS MERCHANT
56%
GROCERY
consumerism. “today’s convenience culture feeds into an on-the-go lifestyle,
servicing consumers with neatly packaged offerings to literally grab-and-go.
however, u.s. consumers are beginning to adopt a zero-waste mindset.
In the coming year(s), c-stores will need to address issues linked to waste
IMPUSLE CB PURCHASE MORE LIKELY
FROM ENDCAP AND FLOORSTAND DISPLAYS management, the anti-plastic movement and the rising consumer backlash
Source: 2014 POPAI Shopper Engagement Study
toward single-use packaging. Retailers that are ahead of the game will
be looking to show consumers that they are doing their part to close the
sustainability loop and not contributing to the growing packaging problem.”
Beverage inDustry OutlOOk
overall, the beverage industry is positioned to remain strong throughout companies working in the single-serve beverage arena will need to continu-
the coming years with bottled water outperforming carbonated beverages. ally monitor the sustainability movement and work together to combat
(see chart below.) According to the u.s. Beverage Market outlook 2019 negative perceptions around the excessive waste produced by single-serve
report, convenience is a key driver of segment growth. single-serve RtD product packaging.
(ready-to-drink) beverages appeal to the growing number of consumers
who drink, and snack on-the-go throughout the day. this white paper will look at how brands and retailers can increase impulse
purchases of single-serve beverages by offering opportunities for purchase
pOtential threat tO the single-serve market in various locations throughout the store with a targeted grab-and-go
But, there is an ever-growing threat to the single-serve beverage market. campaign. you will see the key steps your company can take to implement
Mintel’s 2030 global Food and Drink trends report identified conscientious a program, the benefits of a compliantly executed program, the key fixtures,
consumerism (which also has been identified as one of the shop! Future displays, and locations used for beverage grab-and-go programs, along with
of Retail trends) as driving consumers to be more mindful about their ideas for creating “rest stop” locations within a “non-food” store.
PACKAGED BEVERAGES NON-ALCOHOLIC DRINKS BOTTLED WATER SOFT DRINKS
15% CONVENIENCE
STORE SALES $342,857M $71,567M $248,552M
GAS STATION BEVERAGE EXPECTED 2020 U.S. REVENUE EXPECTED 2020 U.S. REVENUE EXPECTED 2020 U.S. REVENUE
PURCHASE FREQUENCY
20% DAILY
PURCHASE
2.1%
EXPECTED ANNUAL GROWTH
5.4%
EXPECTED ANNUAL GROWTH
1.2%
EXPECTED ANNUAL GROWTH
+ 50% WEEKLY
PURCHASE
(CAGR 2020-2023) (CAGR 2020-2023) (CAGR 2020-2023)
$216.21 $750.91
SOFT DRINKS
CONVENIENCE STORE • LARGEST SEGMENT
TOP BEVERAGE PURCHASE
• $248,552M (U.S.) PER PERSON EXPECTED PER PERSON EXPECTED
18-29 YEAR OLDS: WATER EXPECTED 2020 SALES
OLDER CONSUMERS: 2020 U.S. REVENUE 2020 U.S. REVENUE
CARBONATED SOFT DRINKS (IN RELATION TO TOTAL POPULATION) (IN RELATION TO TOTAL POPULATION)
Source: Gasbuddy Survey Source: Statista Source: Statista Source: Statista
Grab-and-Go Single-Serve Beverage Merchandising @ Retail 2
2 Grab-and-Go, Single-Serve Beverage Merchandising in Retail and Beyond
Creating
Creating a a Successful
Successful Grab Grab & & GoGo Program
Program
Creating a Successful
a successful prOgram begins with solidGrab
promotional& Go
plan-
a successful prOgram begins with solid promotional plan-
Program
ning. this is the key activity for any retailer or brand to create exposure for
a successful
ning. prOgram
this is the key activity for any retailer
beginsorwith
brand
solidto promotional
create exposure plan-for
a new product, drive trial of an item, and, most critically, drive sales. the
a newthis
ning. product,
is the drive trial offor
key activity an any
item, and, most
retailer critically,
or brand driveexposure
to create sales. thefor
Grab
Grab & & Go
Go StrateGieS
StrateGieS
marketing strategy is one of the key elements for establishing a solid foun-
marketing strategy
a new product, driveis trial
one of antheitem,
key elements
and, mostforcritically,
establishing
drive asales.
solidthe
foun- Grab
A & Go
recent FMI StrateGieS
Technomic study shares some key strategies to
dation for a promotional plan. A successful strategy starts with informed A recent FMI Technomic study shares some key strategies to
dation for astrategy
marketing promotional
is oneplan.
of theA key
successful
elementsstrategy starts withainformed
for establishing solid foun- help implement eye-catching, energy-efficient refrigerated
customer insights that can be deployed into the promotional plan. to en- A recent
help FMI Technomic
implement study energy-efficient
eye-catching, shares some keyrefrigerated
strategies to
customer
dation forinsights that canplan.
a promotional be deployed intostrategy
A successful the promotional
starts withplan. to en-
informed equipment. For more information on types of grab-and-go
able efficient promotional plan execution, many details should be consid- help implement
equipment. eye-catching,
For more energy-efficient
information refrigerated
on types of grab-and-go
able efficient
customer promotional
insights that canplan execution,
be deployed many
into details shouldplan.
the promotional be consid-
to en- fixtures and displays, see the section, Grab-and-Go Displays
ered during the planning stage. once a compelling offer has been selected, equipment.
fixtures andFor more information
displays, on types
see the section, of grab-and-go
Grab-and-Go Displays
ered efficient
able during the planning stage.
promotional once a compelling
plan execution, many detailsoffershould
has been selected,
be consid- on page 4.
the next step is to determine the mechanism to engage the customer. fixtures
on pageand
4. displays, see the section, Grab-and-Go Displays
the next
ered stepthe
during is to determine
planning theonce
stage. mechanism to engage
a compelling offer the
hascustomer.
been selected,
Developing effective in-store marketing campaigns requires research, on page 4.
Developing
the next stepeffective in-store marketing
is to determine the mechanismcampaigns
to engagerequires research,
the customer. • Make decisions based on the unit’s overall life cost.
resources, and reliable teams. With great design, a clear understanding of • Make decisions based on the unit’s overall life cost.
resources, and
Developing reliablein-store
effective teams.marketing
With greatcampaigns
design, a requires
clear understanding
research, of Look beyond an equipment’s initial purchase price to
display economics, and exceptional execution of all aspects of the display • Make decisions
Look beyond based on the
an equipment’s unit’s
initial overall
purchase lifeto
price cost.
display economics,
resources, andteams.
and reliable exceptional
With execution of alla clear
great design, aspects of the displayof
understanding consider the long-term returns an energy-efficient unit
program, retailers and brands can maximize program results. Look beyond
consider an equipment’s
the long-term returnsinitial purchase price to
an energy-efficient unit
program,
display retailers and
economics, andbrands can maximize
exceptional executionprogram results.of the display
of all aspects would mean for your bottom line in terms of energy saved
program, retailers and brands can maximize program results. consider
would the long-term
mean returnsline
for your bottom an in
energy-efficient
terms of energy unit
saved
in annual operating costs.
would mean
in annual for yourcosts.
operating bottom line in terms of energy saved
• Keep it clean. Grab-and-go display models are the most
• Keep it clean.
in annual operating costs. display models are the most
Grab-and-go
energy efficient when operators execute proper clearance
• Keep
energyitefficient
clean. Grab-and-go
when operatorsdisplay models
execute are the
proper most
clearance
around the unit; that means allowing for breathing room
energy
around efficient
the unit; when operators
that means execute
allowing for proper clearance
breathing room
to prevent the condenser from overworking itself in tight
around
to thethe
prevent unit; that means
condenser allowing
from for breathing
overworking itself inroom
tight
spaces.
to prevent the condenser from overworking itself in tight
spaces.
• Size matters. Grab-and-go display units maintain higher
• Size matters. Grab-and-go display units maintain higher
spaces.
levels of energy efficiency when the model has the proper
• Size
levelsmatters.
of energy Grab-and-go display
efficiency when theunits
modelmaintain
has thehigher
proper
ventilation space, including being surrounded by cool air.
levels of energy
ventilation space,efficiency
includingwhen
beingthe model hasby
surrounded the proper
cool air.
• Invest in a night cover. Keep cold air inside and reduce
• Invest in a space,
ventilation night including
cover. Keepbeing
coldsurrounded by cool
air inside and air.
reduce
Trion
overall energy loss by covering the grab-and-go unit with
Trion
• Invest
overall in a night
energy losscover. Keep cold
by covering air inside andunit
the grab-and-go reduce
with
a night cover.
Trion
Source:
overall
a night energy
cover. loss by covering the grab-and-go unit with
Source:
a night cover.
Source:
Benefits
Benefits of of a
a Grab
Grab & & Go Go Program
Program
Benefits
custOmers of
tODaya Grab
expect &
to find Go Program
grab-and-go single-serve
custOmers tODay expect to find grab-and-go single-serve
them in the DIy/hardware stores, Arts & crafts stores, and your local
them in the DIy/hardware stores, Arts & crafts stores, and your local
beverage stations around the store in grocery, Mass Merchants, Drug/ garden center. grab-and-go programs make for a quick, convenient
custOmers tODay
beverage stations around theexpect
store in grocery,
to find Mass Merchants,
grab-and-go Drug/
single-serve garden
them in center. grab-and-go
the DIy/hardware programs
stores, Arts &make
craftsforstores,
a quick,
andconvenient
your local
Pharmacies, and even Dollar stores. In this day of instant gratification and shopping experience to allow consumers to easily find the beverage
Pharmacies,
beverage and even
stations Dollar
around thestores.
store inIngrocery,
this day Mass
of instant gratification
Merchants, Drug/and shopping experience
garden center. to allowprograms
grab-and-go consumers to easily
make for a find theconvenient
quick, beverage
on-demand consumptions, you also find grab-and-go at gym/health clubs, items needed to complete their visit.
on-demand consumptions,
Pharmacies, and even Dollaryou also find
stores. grab-and-go
In this at gym/health
day of instant gratificationclubs,
and items needed
shopping to complete
experience theirconsumers
to allow visit. to easily find the beverage
car Dealers/service centers and Auto Part stores. And, you will also find
car Dealers/service
on-demand centersyou
consumptions, andalso
Autofind
Partgrab-and-go
stores. And,atyou will also find
gym/health clubs, items needed to complete their visit.
car Dealers/service centers and Auto Part stores. And, you will also find
How brands and retailer use Grab & Go ProGrams
attract ShopperS introduce neW increaSe product increaSe cateGory
attract
to a product ShopperS introduce
productS neW increaSe
SaleS product increaSe
SaleS cateGory
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attract ShopperS productS
introduce neW SaleS
increaSe product SaleS
increaSe cateGory
to a product
Attract shoppers by creating productS
Displays are typically designed SaleS
Displays that persuade SaleS
Displays are designed to
Attract shoppers by creating Displays are typically designed Displays that persuade Displays are designed to
stopping power and standing to inform shoppers about the shoppers to buy the product persuade shoppers to shop the
stoppingshoppers
Attract power and standing
by creating to informare
Displays shoppers
typicallyabout the
designed shoppersthat
Displays to buy the product
persuade persuadeare
Displays shoppers
designedto shop
to the
out at the shelf. these include new product and provide an now and close the deal. category and increase overall
out at thepower
stopping shelf. these include
and standing new
to product
inform and provide
shoppers about an
the now and close
shoppers to buythe
thedeal.
product category and
persuade increase
shoppers overallthe
to shop
color, shape, messaging hierarchy, experience that shows how it category sales.
color,atshape,
out messaging
the shelf. hierarchy,
these include experience
new productthat
andshows how
provide anit now and close the deal. sales.increase overall
category and
imagery, and shoppability. could benefit them.
imagery,
color, andmessaging
shape, shoppability.hierarchy, could benefit
experience them.
that shows how it category sales.
imagery, and shoppability. could benefit them.
create impulSe create croSS-Sell enhance create brand
create
purchaSe impulSe
opportunitieS create croSS-Sell
opportunitieS enhance
co-brandinG create
experience brand & aWareneSS
purchaSe
create opportunitieS
impulSe opportunitieS
create croSS-Sell co-brandinG
enhance experience
create brand & aWareneSS
purchaSe opportunitieS
Displays are designed to persuade opportunitieS
cross-selling displays create a co-brandinG
the use of fixtures and displays experience &toaWareneSS
Displays designed inform
Displays are designed to persuade cross-selling displays create a the use of fixtures and displays Displays designed to inform
shoppers to buy something convenient shopping experience that to cross sell products and preview shoppers by communicating the
shoppersare
Displays to buy something
designed to persuade convenient shopping
cross-selling displays experience
create a that to cross
the use ofsellfixtures
products
andand preview
displays shoppersdesigned
Displays by communicating
to inform the
typically not on their list already. typically connects the center aisle what shoppers will find down brand story. they create drama and
typically not
shoppers on their
to buy list already.
something typically connects
convenient the experience
shopping center aislethat what
to shoppers
cross will find
sell products anddown
preview brand story.
shoppers by they create drama
communicating theand
Placement within the store may with the perimeter making it easy to the aisle. this type of co-branded emotion and provide a glimpse of
Placement
typically notwithin thelist
on their store may
already. with the connects
typically perimeterthe
making
centerit aisle
easy to the aisle.
what this type
shoppers willoffind
co-branded
down emotion andthey
brand story. provide a glimpse
create of
drama and
come into play more than design pick up items that go together, similar display creates a win-win for the how the brand is the hero.
come into play
Placement more
within thethan
storedesign
may pick up
with theitems that go
perimeter together,
making similar
it easy to display
the aisle.creates a win-win
this type for the
of co-branded how the brand
emotion is the hero.
and provide a glimpse of
considerations. to online shopping recommendations. products to co-exist.
considerations.
come into play more than design to online
pick shopping
up items recommendations.
that go together, similar productscreates
display to co-exist.
a win-win for the how the brand is the hero.
considerations. to online shopping recommendations. products to co-exist.
Grab-and-Go Single-Serve Beverage Merchandising @ Retail 3
Grab-and-Go Single-Serve Beverage Merchandising @ Retail 3
Grab-and-Go, Single-Serve
Grab-and-Go Single-Serve Beverage Merchandising
Merchandising @
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Grab-and-Go Single-Serve Beverage Merchandising @ Retail 4
it easy for customers to pick up items to material for durability and long-lasting merchandising life.
4 purchase. leD interior lighting can be added Grab-and-Go,
• Long- and Single-Serve
short runs. Beverage
easily fit Merchandising in Retail
small grab-n-go coolers orand Beyond
quickly
to showcase on-the-go products. Fixed- snap on additional lanes for endless runs.
width trays that are gravity fed or spring fed • Customized length sized to your shelf specifications for a flush,
Store Location Implications
accOrDing tO rich WilDrick, Director of engineering at trion the front or back of the store, or at the end of an aisle. A beverage center,
Industries, the correct store location and product mix can vary based on appropriately sized for the location and customer base, placed near the
where it is being implemented in the store and regional shopping trends. coffee station will be a hit with all thirsty customers waiting for a service
creating impulse buying and cross-merchandising opportunities can hap- transaction to be completed.
pen anywhere in the store. Floorstands and gravity feed displays can be
used for creating last-minute impulse buys at checkout or cross-merchan- satisfying these customers’ short time windows is easier with logical
dising situations. A carefully crafted soda floorstand would make a great equipment placement. see graphic below for ideas. And most importantly,
companion to the salty-snacks aisle or as a mixer in the liquor aisle. the manage traffic flow with ease with these suggestions from FMI technomic:
temporary nature of these types of displays is a key benefit as they can be
changed out to accommodate different buying seasons (i.e., holiday, super • Place beverage coolers in places where they won’t disrupt
Bowl, summer) and different marketing campaigns. traffic flow. Avoid busy spots where customers are already waiting in
line for something else, such as the meat counter.
More permanent solutions are the merchandising reach-in refrigerators • Make restocking easy. stock your floor with coolers that can be
and air curtain merchandisers. these types of refrigerated fixtures are used refilled from the back, and ensure your PoP is durable enough to
at most grocery stores and at a variety of mass, drug, and specialty stores. withstand multiple restocking occasions.
Retailers tend to use the open versions in the produce section stocked • Grab customers’ appeal with eye-catching design. try
with fresh and pre-bottled juices and specialty waters. the closed beverage implementing shaped or curved merchandising units to mix up classic
centers need to be close to a power source and thus they tend to be near c-store design.
Potential location: Potential location: Potential location:
racetrack by the Salt-snack aisle produce department liquor department
liquor department Single-serve Juice
Source: FixTureSuPcloSe
2019 OMA Carbonated Drinks – Semi
Permanent 2019 OMA Beverages: Beer
Gold Award Permanent Silver Award
Dr Pepper Sweet Rewards POP-UP Merchandising Rack
Beverage Center Entrant: Merchandising and
Entrant: International Paper Retail Marketing Corp
Packaging and Display Client: Heineken USA
Client: Keurig Dr Pepper
Potential location: Potential location:
Juice or produce departments checkout
checkout Curvilinear Smart Snacking
Cashwrap Display
Source: FixTureSuPcloSe
Potential location:
checkout
Source: ShoP!
2019 OMA Supermarket – Semi-Permanent
Bronze Award
Last Sips of Summer Floorstand
Entrant: WestRock Merchandising Displays
Client: Coca-Cola North America
Grab-and-Go Single-Serve Beverage Merchandising @ Retail 5
Grab-and-Go, Single-Serve Beverage Merchandising in Retail and Beyond 5
Think Outside the Box: Rest Stop Locations within
a Non-grocery Store
graB-anD-gO prOgrams are cOmmOn in almost every stores, clothing boutiques, and high-end electronic/appliance stores
retail establishment these days. Most checkout areas have the cooler filled come to mind--stores where couples, friends, and families shop together
with soda and water, alongside the racks of mini bags of chips, snack, or spend more than five minutes making a purchase decision.
candy, and gum. But, what you don’t see in many retail establishments
(outside a car dealership or service establishment) are “rest stop” stores like Michaels offer crafting classes, store events, project sheets,
locations. Places in the “consultative” areas that customers can sit, take store displays that offer a shopping experience that can inspire creativity
a break from their shopping and have a cup of coffee or bottle of the and build confidence in our customers’ artistic abilities. A grab-and-go
beverage of their choice. display can help create a customer-centric shopping environment.
these “rest stops” work best in retail environments where people stores like home Depot offer three key areas that scream the need for
are in the “going shopping” mode. these shoppers are embarking on beverage refreshment: contractor consultation Area, Kitchen & Bath
an enjoyable shopping expedition, exploring options, and looking for Design center, and the garden center. capture impulse sales while you
interesting and exciting opportunities. craft stores, home improvement have a captive audience.
Kitchen & bath design center
2019 OMA Carbonated Drinks – 2019 OMA Carbonated Drinks;
Permanent Gold Award Permanent Gold Award
Silver Award Mountain Dew Game Fuel
AMP Game Fuel Game Console Cooler
Entrant: Universal Entrant: Unified Resources in
Client: PepsiCo Display
Client: PepsiCo
Doors & Windows
Blinds, Drapery,
Appliances &
Wall Decor
Kitchens
Flooring
Electrical
Lumber & Building Maintenance
Garden Center
Restrooms
Lighting
Tools & Hardware
Plumbing
Storage
Paint
Bath
Lawn Equipment
& Chemical
Tool Rental
Indoor
Garden
Seasonal
Checkouts Checkouts
Garden center checkout contractor center
Source: home DePoT aPP
Grab-and-Go Single-Serve Beverage Merchandising @ Retail 6
6 Grab-and-Go, Single-Serve Beverage Merchandising in Retail and Beyond
Key Takeaways
a Well-planneD, carefully executeD grab-and-go
program will not only benefit shoppers, but brands and retailers as well.
• Brands – increase impulse purchases, thus increasing product sales and
4 When using a pOp display to create the grab-
and-go experience, make the display durable
the extra time spent in making sure the display is durable is vital to its
also increase brand awareness success. It must withstand the rigors of the supply chain, transportation,
• Retailers – increase impulse purchases, thus increasing product and store traffic patterns, and also support the weight of the product
sales, thus increase basket size. Additionally can drive traffic to desired for the intended lifespan of the display. In consideration of the desired
locations. outcome, all parties need to understand the lifespan objective in order
• Shoppers – A refreshing beverage when they need it, where they need. to deliver effective merchandising solutions.
Because, a satisfied customer is a loyal customer.
5 ensure ease of restocking and ease of access
If a display or fixture is intended to hold merchandise for any
period of time, its ability to be re-stocked and ease of product acces-
sibility should be considered. If the fixture is hard to shop and product
on display is cumbersome to access, shoppers will not have a good
experience with the brand, and they will move to the next one.
Source: FixTureSuPcloSe.com
6 specify placement within the store
A brand could have the best in-store marketing campaign in the
company’s history, but if no one ever sees it how would they know?
A primary location is the slot or space allotted to a cPg vendor for a
permanent or seasonal listing. A secondary location is deemed to be
off-shelf in another complementary spot within the store. Brands should
always consider where the shopper is looking. In the aisle, the typical
Design anD prODuctiOn cOnsiDeratiOns shopper gaze hovers between the shoulders to the knees (3½ and
communication among product team members that ends with complete 4½ feet), known as the “strike zone.” studies have also shown that a
understanding the scope of the project is of utmost importance for suc- shopper rarely will ever look up once in the aisle, thus a ceiling dangler
cess. some basic considerations need to be understood before the design, would not be an effective PoP display here.
production, and implementation process begins.
Source: ShoP!
1 Design to target the right audience (aka know
your customer)
It is vitally important to identify the target shoppers or audience before the
design process begins. Retailers must understand who they are, what is
important to them, how they think, and where they are in their purchase
journey. Focus on clearly communicating the right message in a way that
resonates with them and relates to their needs. Answering consumer’s
fundamental needs and emotions is much more powerful than simply stat-
ing your product’s benefits.
2 abide by the specific retailer’s rules and
expectations
A one-sized merchandising program does not fit within the requirements
of all retail chains. Designing programs that will not be allowed on the
store floor is a waste of time and money. Brands must understand and
keep up to date with the basics of a retailer’s merchandising and display 2019 OMA Awards: Dr Pepper Lil Sweet In-Store Activation Program
requirements.
3 ensure ease of assembly to maximize compliance
As previously mentioned, it is important to know who will be
responsible for setting up the display or fixture at the store level. this
For more examples of grab-and-go fixtures, please visit
shopawards.org
Read more about creating store environments, POP
concern directly relates to how complex the display is to set up and stock. Displays, and store fixtures, in the 2019 MaRC Exam Prep
Will it be the store personnel, a third-party installation company or vendor book at https://www.shopassociation.org/marc/
field team (brand representatives)? A general rule is it should take no
For best practices on developing and measuring the ef-
longer than 15 minutes to set up a display. But, a retailer may have differ-
fectiveness of in-store marketing materials please visit,
ent expectations. Please refer to the 2018 Merchandising solutions: space 2017 Shop! ROI Standards: In-Store Marketing Materials
Management and Fixture considerations to Maximize RoI white paper at Standards Document at https://netforum.avectra.com/
https://www.shopassociation.org/industry-reports/ for more information on eweb/shopping/shopping.aspx?
compliance and best practices.
Grab-and-Go Single-Serve Beverage Merchandising @ Retail 7
Grab-and-Go, Single-Serve Beverage Merchandising in Retail and Beyond 7
aBOut
trion (www.triononline.com) is rated among the top-50 North American Retail and Point-of-Purchase fixture makers and is the world’s
leading manufacturer of display and scanning hooks. Product lines include shelf management systems, cooler and freezer merchandising
systems, storewide labeling systems, anti-theft and security fixtures, bar merchandisers, sign systems, display and scanning hooks, PoP display
components and hardware.
aBOut
shop! environments Association (shopassociation.org) is the global trade association dedicated to enhancing retail environments and
experiences. shop! represents more than 1,200 member companies and affiliates worldwide from 25 countries. the association brings value to
the global retail marketplace through our industry leadership, research programs, industry certification, education and networking events.
sOurces:
craig Weiskerger, Director of sales & Marketing, trion Industries, Inc. https://www.thenafemshow.org/news-and-insights/trend-watch-whats-new-
https://investors.michaels.com/company-information accessed 02/21/2020 grab-go/ accessed 01/27/2020
https://www.fixturescloseup.com/2018/03/03/gravity-feed-1893-pepsi-cola- https://www.fixturescloseup.com/2020/03/18/grab-and-go-fresh-squeezed-juice-
beverage-rack/ accessed 02/20/2020 selection/ accessed 3/30/2020
https://www.fixturescloseup.com/2018/10/25/smart-snacking-cashwrap-display/ https://www.fixturescloseup.com/2020/02/13/soft-drink-grab-and-go-cooler-
accessed 02/21/2020 trifecta/ accessed 02/20/2020
https://www.foodbusinessnews.net/articles/14621-top-trends-at-the-2019-nacs- https://www.fixturescloseup.com/2019/07/21/mercedes-benz-beverage-center-
show accessed 02/18/2020 branded-warning/ accessed 02/20/2020
https://www.nielsen.com/us/en/insights/article/2019/7-important-factors-that- https://www.fixturescloseup.com/index-pouch-merchandising/#jp-carou-
will-shape-the-future-of-convenience-retail/ accessed 02/18/2020 sel-183220 accessed 03/30/2020
https://www.statista.com/outlook/20000000/109/non-alcoholic-drinks/united- Mintel, 2030 global Food and Drink trends
states accessed 02/20/2020 Rich Wildrick, Director of engineering, trion Industries, Inc.
https://www.statista.com/outlook/20010000/109/bottled-water/united-states tony Kadysewski, Director of Marketing communications, trion Industries, Inc.
accessed 02/20/2020 www.webstaurantstore.com
https://www.statista.com/outlook/20020000/109/soft-drinks/united-states ac-
cessed 02/20/2020
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Phone 954.893.7300
shopassociation.org
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@shopassociation @shopassociation Shop!
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