BETTING & FANTASY SPORTS - Sports Tech World Series
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BETTING & FANTASY SPORTS WELCOME Welcome to the inaugural Sports The Sports Tech Annual is an industry research publication that brings together the most comprehensive and complete directory of companies Tech Annual, brought to you by in the global sports tech landscape. Each Chapter features interviews with industry experts sharing their insights on the current challenges, Sports Tech World Series (STWS). innovative use-cases, industry trends and future predictions in sports technology. STWS Sports Tech Annual is your resource to navigate the revolutionary impact technology is having on how sports are played, administered and consumed around the world. SPORTS TECHNOLOGY INDUSTRY FRAMEWORK The 2020 Sports Tech Annual is divided into eight chapters reflecting Categorizations are therefore based on the company’s primary function the eight categories in the STWS Sports Technology Framework, and area of product/service expertise. If a company is not present in a highlighted below. This Framework was developed to give structure to chapter it may be because they are better suited to another chapter/ the amorphous term “sports technology” and provides an exhaustive category. overview of the ecosystem. This chapter focuses on companies working within Betting & Fantasy Although the Framework provides an exhaustive overview of the Sports, including solutions focused specifically on the unique challenges sports tech ecosystem, each category is not mutually exclusive. There of betting and fantasy sports. will inevitably be companies that fit amongst several categories. ATHLETE PERFORMANCE & TRACKING ATHLETE, TEAM & EVENT MANAGEMENT Devices and platforms used to measure or Solutions that support the management of track athletes with the purpose of testing and athletes, teams, leagues and events, with a focus improving performance such as GPS, activity on improving overall efficiencies at an individual trackers and sensors. and organisational level. BETTING & FANTASY SPORTS DATA CAPTURE & ANALYSIS Solutions focused specifically on the unique Data processing, capture and analysis solutions challenges of betting and fantasy sports. that support insights and decision making for a variety of sports related organizations. ESPORTS FAN & SPONSOR ENGAGEMENT Solutions focused specifically on the unique Solutions designed to enhance and improve the challenges of Esport and gaming. experience of the fan, or increase the value for the sponsor, including memberships and social media engagement. MEDIA & BROADCAST STADIUMS & VENUES Solutions that enable and enhance the sharing Solutions designed to improve the efficiency and and distribution of sports content such as customer experience in stadiums and venues. streaming platforms, automated broadcast From base level technology infrastructure, graphics and online content publishers. such as internet connectivity, to match-day fan experience platforms. © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS ABOUT STWS Sports Tech World Series (STWS) is the global community for people at in the global sports technology community. Founded in 2015, STWS work the intersection of sports, digital, and technology. Our mission is to be with our community to bring people together through our global network the trusted resource in helping companies, teams, and individuals excel of physical and digital activities and services. OUR SERVICES & ACTIVITIES Consulting for Sports Tech, to find out more contact us at Sports Tech Industry Research and Insights, enquire with consulting@sportstechworldseries.com us at research@sportstechworldseries.com Online platform connecting sports tech startups The Global Sports Technology Podcast and investors (sportsinvestornetwork.com) (sportstechfeed.com) Weekly digest of the top news, content and Global Conference Series industry deep dives in sports technology (sportstechworldseries.com/events) Sports Tech Industry Awards (anzsta.com.au) 3 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS EXECUTIVE SUMMARY The global legalized sports betting and fantasy market has enjoyed strong growth over the last year, driven primarily by an increasing number of US States legalizing sports betting or reducing restrictions on the type and method of bets (e.g. allowing mobile and in-play “prop” betting). Since the US Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) on May 14, 2018, the options for sports betting across the US have boomed. However, the US sports betting market still has a long way to run in realizing its full potential. Approximately half of US states are yet to legalize sports betting, including the three most populous states (California, Texas and Florida) which alone represent a combined market of 90 million people. Even the effects of COVID-19 did little to dampen the growth trajectory WAYNE KIMMEL of the industry and in some ways has helped accelerate it. State SEVENTYSIX CAPITAL Legislatures as well as sports leagues, teams and broadcasters are looking to plug massive revenue holes caused by the shutdown of sports in 2020. Legalized sports betting is looked at by many within the industry as a relatively simple solution for new revenue to fix these budget woes. Another example of sports betting is a positive addition to the fan Aside from the US, India has seen strong growth in fantasy sports with experience rather than something which detracts from it is more the market on track to be worth $3.7B by 2024 and hopes for sports sophisticated data collection and analysis being used to detect fraud and betting being fully legalized within the next 5-10 years. match-fixing. Ensuring the integrity of the sport is integral to betting’s acceptance and growth within the sports industry. Sports betting operators’ land-grab for customers in these new markets is driving technology innovations across sports data collection and Predictions for the future of the industry center on consolidation and analysis. The variety and depth of data gathered on games is steadily integration. The ability to remove friction points across the sports increasing, as is the sophistication on how it’s gathered with automated bettor’s customer journey (including integrating account sign-ins and computer vision solutions challenging established manual data methods. payment gateways) is the ultimate goal for many technology solutions Ensuring the quality and timeliness of data feeds distributed to bettors is in the space. crucial to ensuring a seamless, positive fan experience. Developments in OTT and streaming services have created the TABLE OF CONTENTS opportunity for distributing this data through custom broadcast feeds targeted directly at sports betting. These feeds help integrate odds, Executive Summary 04 data and stats into every layer of the fan experience for fans who are so inclined. By making it a separate custom experience it doesn’t alienate Industry Expert Insights 05 other fans who would prefer to experience the game without references Company Listings 07 to odds or sports betting. 4 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS INDUSTRY EXPERT INSIGHTS These Experts represent professionals from some of the world’s most innovative and renowned sporting properties. We would like to thank their contribution to the Annual and for their part in moving the industry forward. WAYNE KIMMEL MANAGING PARTNER SEVENTYSIX CAPITAL Wayne Kimmel is a sports tech venture capitalist, entrepreneur and author of Six Degrees of Wayne Kimmel. He is the Managing Partner of SeventySix Capital, the venture capital company he founded in 1999, and invests in startup sports betting, esports, and sports tech companies. Among the top public companies that have acquired his portfolio companies are Aramark, DraftKings, fuboTV, Intel, IBM, Walgreens and Yahoo! Wayne is also the Chairman of the SeventySix Capital Sports Advisory, which is a sports consulting group comprised of an expert team focused on bringing the emerging innovations and technology to sports executives, teams, leagues, brands and athletes. The Sports Advisory works side by side with these change makers across the evolving landscape of sports, including esports, sports betting, media and social responsibility. Wayne and his team created the SeventySix Capital Athlete Venture Group, which allows professional athletes to invest, learn, and work directly with top sports tech startups and entrepreneurs. The Athlete Venture Group aims to bridge the gap between athletes, entrepreneurs, and investors by creating opportunities for athletes to become tech investors and for entrepreneurs to access the financial and social capital that professional athletes have to offer. Key challenges: What are the key challenges We’re also seeing the same kind of situation from an integrity perspective in the industry. Making sure that everything’s on the ‘up and up’ so that we you’re facing and what role can technology have a company called US Integrity that is collecting all the data from all play in solving them? the books. So each sports book provides them with every bet that they take, and we’re able to make sure that everything is above board. And I think one of the big things right now, when it comes to the sports betting if there are any problems, we’re then able to use that information and world, is that there’s an opportunity to have companies collect more that data to be able to go back and see “Were there any red flags?” “Did data than ever, and then be able to take that data and have that data be something not look right when matching up the betting data that we’ve analyzed. And from that, then used in the overall process of creating collected?”. This comes from tweets or news stories that reporters put “lines”, but also being able to use that data and information to be able to out about a player being injured that may or may not be true, and how the give enhanced information to the better themselves. lines move based on that information. We have certain portfolio companies that are collecting data from a basketball perspective right now, our company ShotTracker is doing that at an incredible level where we’re able to collect over a hundred Innovative Use-Cases: What is the best or movements a second that a basketball player makes on the court. So, most innovative application of technology you can take all that information, and then you’re able to analyse that and you’ve seen in the industry this year? use that in your algorithms or use that in your overall thinking as you’re placing a bet. Especially as the industry starts moving more towards It’s really fascinating to see how you’re able to take all of the data through looking like the stock market, the hedge funds and other electronic an individual basis and then make prop bets with that information. We traders, they use so much data information to make their decisions. have a company called Swish Analytics and that’s what they do, they take That’s what’s happening right now at the very early stages in sports all the individual player data, bring that all together and create prop bets betting, and it will only get better over time. for the top sports books in the world. Watching how they do is fascinating. 5 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS Trends: What major trends have emerged “As the industry starts moving in the last 6-12 months in the application of technology, digital and data? more towards looking like the One of the big things from the sports betting and fantasy world has stock market, the hedge funds really been the involvement of traditional media, and whether it’s the big and other electronic traders, they networks, or companies like our portfolio company VSIN, which is the sports betting network recently acquired by Draftkings. use so much data information It’s a 24-hour network solely to talk about sports betting and the trends to make their decisions. That’s and the analysis of the numbers and how things are moving. To see the overall interest from the fans and to see the interest from the teams, what’s happening right now at and the leagues has been unbelievable. The deals that have been done, whether it started almost a year ago with Penn National doing a deal with the very early stages in sports Barstool, all of the media deals that DraftKings has done, seeing all of betting, and will only get better these deals getting done has been amazing. over time. ” Most recently our portfolio company Vigtory was announced that they’re going to be acquired by fuboTV. That is amazing, because they’re building Another big opportunity from a technological perspective is really the a next generation sports book and FuboTV looked at that and said, well, payment side of things, and making this even easier. There’s no PayPal of what if we bring this all together with all of the rights they have to sports betting yet, and the current process is not that hard, but it could be stream live sports, and putting those pieces together. The day that was easier. It could be a quick swipe, a quick click over something, but there’s announced, fuboTV stock jumped 35% that day, which was over a billion potential for something to be made to make it easier for the consumer. It dollars in market cap jump in one day, and the stock continues to grow. could follow in the path of some of the other apps that are really starting to add in the use of Apple’s facial recognition. This convergence between the media and sports tech world is fascinating, and it’s only beginning. We truly believe that over the next several years, That sort of stuff is slowly coming in, but how that all kind of works entrepreneurs, and people that are taking a look at this industry in an together from a financial perspective, I think there’s an opportunity there. innovative way are going to recreate things that none of us had ever That’s something that we think about a lot as to what are some of the next imagined before. That’s where the tech, the data, the analytics will really things that could be happening in the industry. start to kick in and take this industry of fantasy and sports betting, which are currently relatively small industries, to incredible places. When you look at the U.S. betting market, we are still waiting on mobile in New York, Florida and Texas and California, and when those States are legalized it’s going accelerate everything. That’s also the exciting part Improvements: What technology would you for the entrepreneur and the companies that are now really looking to build what’s next and who are really thinking about things and looking like to see developed or adopted over the next at the apps today saying: “You know what? They’re okay, they’re pretty one to two years? good, they get the job done. But how can we make them better?” I use this example all the time, but Yahoo was a really serviceable good search The integration of all the different social platforms out there into fantasy engine. It was great, it was fine. Then Google came and just literally left- and sports betting is going to continue and I think become even bigger. hooked them, and did that same business at a whole other level. Previously, you could talk about fantasy, but you would sneak off to go place your bet. Now, it’s all out there and it’s being discussed and it’s That’s what I believe is going to happen with this industry as well. You’re being used as a fun way to engage with a game. I think we’re going to see going to have entrepreneurs coming into this industry and looking at what more and more of that, and we’re going to see more and more of those we have today and saying: “you know what. I think we could do it a little platforms like Twitter, Facebook, and Instagram start to lean more into bit better, here’s how we could do it differently”. That’s the way that we’ll this than they even are today. end up in the next couple of years, we’re going to be betting differently. 6 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS COMPANY LISTINGS INTERNATIONAL GAME TECHNOLOGY WORLD’S LEADING DESIGNER OF POKIE MACHINES & SERVICES HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 10,001+ IGT enables players to experience their Our mission is to lead the global gaming ESTABLISHED: 1990 favorite games across all channels and entertainment industry by focusing our WEBSITE: igt.com regulated segments, from Gaming Machines innovations in content and platform EMAIL: support@IGT.com and Lotteries to Digital and Social Gaming. technology around delivering an KEY CLIENTS: World Series of Poker, Lotto Leveraging a wealth of premium content, outstanding player experience. We promise RELEVANT SPORTS: Applicable across all substantial investment in innovation, in-depth to deliver unrivaled gaming experiences sports customer intelligence, operational expertise, that engage players and drive growth. TAGS: Business Intelligence and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. LADBROKES THE BEST OF SPORTS & GAMING HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 10,001+ Ladbrokes Coral will take that bet - on We are always looking for ways to better ESTABLISHED: 1902 anything from sports to politics to unique serve our 800,000+ customers. Betting WEBSITE: ladbrokes.com speculations. Ladbrokes makes odds online, is available via over a dozen localised EMAIL: contact@ladbrokes.com over the phone, and at its more than 2,700 websites in 9 languages, with support for KEY CLIENTS: NRL, Cricket Australia, AFL, retail betting shops in the UK, Ireland, more than 15 currencies. Tennis Australia, ARU Belgium, and Spain. We offer a variety of RELEVANT SPORTS: Applicable across all gaming products as well as betting operations sports on a host of international sporting events. TAGS: Official Data Provider 7 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS WILLIAM HILL 87 YEARS OF BETTING HERITAGE HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 10,001+ 87 years of heritage, a strong brand, combined Our acquisition of Mr Green enhanced ESTABLISHED: 1934 with our growing digital expertise, bringing our European footprint and diversified WEBSITE: williamhill.com customers a great sports betting and gaming our geographic reach. We also acquired EMAIL: customerservice@williamhill.com experience. We are one of the leading online a majority stake in the Colombia licensed KEY CLIENTS: N/A betting and gaming providers to customers operator Alfabet S.A.S. and have been RELEVANT SPORTS: Applicable across all in the UK, Southern Europe and the Nordics. awarded a licence in the province of sports More than three million customers gambled Buenos Aires. TAGS: Marketplace with Online last year and our customers have access to more than a million betting opportunities every week. BALLY’S TRADING ON THE NYSE AS BALY HEAD OFFICE: Lincoln, United States SUMMARY WHAT’S EXCITING EMPOYEES: 5,001-10,000 Bally’s Corporation currently owns and In 2021, Bally’s made several deals to ESTABLISHED: 2004 manages 12 casinos across eight states, expand its online gaming and betting WEBSITE: ballys.com a horse racetrack and 13 authorized OTB business. In February, it acquired EMAIL: InvestorRelations@twinriver.com licenses in Colorado. With 6,000+ employees, SportCaller, a provider of free-to-play KEY CLIENTS: Twin River, Hard Rock, Bally’s the Company’s operations include 13,308 slot online games. The next month, the Atlantic City, machines, 460 game tables and 3,342 hotel company acquired Monkey Knife Fight, the RELEVANT SPORTS: Applicable across all rooms. Bally’s maintains a multi-year market third-largest daily fantasy sports operator sports access partnership with Elite Casino Resorts in the U.S., for up to $90 million in stock. It TAGS: Marketplace through which it will provide mobile sports also made a preliminary agreement to buy betting in Iowa, as well as a temporary sports Gamesys Group, a British online gambling wagering permit to conduct online sports company, for $2.7 billion. betting in the Commonwealth of Virginia. OPENBET (SG DIGITAL) SPORTSBOOK PLATFORM HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 5001-10000 OpenBet is the industry leading Sportsbook OpenBet broke new records at the 2018 ESTABLISHED: 2018 platform from SG Digital. OpenBet is Grand National, where it processed more WEBSITE: sgdigital.com utilised and trusted by leading Sportsbook than 34 million bets across all channels, EMAIL: info@sgdigital.com operators across the globe, with it’s scale and and over 220 million account transactions KEY CLIENTS: Skybet, William Hill, Sportsbet, performance world-renowned. SG Digital, were handled during the three days of this BetFair, Ladbrokes Coral the online gaming and sports betting division year’s festival. RELEVANT SPORTS: Applicable across all of Scientific Games Corporation, constantly sports focuses on creating the next big thing in betting TAGS: AI (Artificial Intelligence), Fan Analytics technology. Newer, better, bigger, stronger: we’re here to level up our industry and build the world’s best products. And we’re here to be the partner of choice for operators across the globe. 8 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS PLAYTECH GAMBLING SOFTWARE HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 5,001-10,000 Playtech is the gambling industry’s leading The company has won numerous awards ESTABLISHED: 1999 software and services supplier and partners including the prestigious Gaming WEBSITE: playtech.com with many of the world’s leading regulated Intelligence Game of the Year award 2018 EMAIL: info@playtech.com online, retail and mobile operators, land- for its Age of the Gods games that includes KEY CLIENTS: Warner Bros., Paramount, FOX, based casino groups, government sponsored slots, table games and live casino. NBC Universal, MGM entities such as lotteries, and new entrants RELEVANT SPORTS: Applicable across all opening operations in newly-regulated sports markets. Its business intelligence-driven TAGS: AI (Artificial Intelligence), Fan Analytics gambling software offering includes casino, live casino, bingo, poker and sports betting. BET365 THE WORLD’S FAVOURITE ONLINE SPORTS BETTING COMPANY HEAD OFFICE: Stoke-on-Trent, United SUMMARY WHAT’S EXCITING Kingdom bet365 is an online gambling company that Innovation continues to be our lifeblood EMPOYEES: 1,001-5,000 offers comprehensive in-play services for and we pride ourselves on the standards ESTABLISHED: 2000 its clients. The Company provides a range of customer service we deliver. Driven by a WEBSITE: bet365.com. of betting opportunities for various sports, shared vision to be the best in our industry, EMAIL: contact@bet365.com including football, horse racing, tennis, a technology team in excess of 1,300 KEY CLIENTS: All sports and markets cricket, and basketball, as well as offers people work to provide the technological RELEVANT SPORTS: Applicable across all casino, games, poker, and bingo rooms online. advances that enable us to maintain our sports Established by Denise Coates CBE in 2000, leadership position. Giving our teams the TAGS: Marketplace we have rapidly grown into a global operation freedom to innovate is essential to our employing over 5,000 people and deliver an success, with a culture of creativity where unrivalled online experience to more than 63 good ideas and a techno entrepreneurial million customers in 20 languages. attitude are encouraged and rewarded. BETCONSTRUCT BETTING GAMING SOLUTIONS HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1,001-5,000 BetConstruct is an award-winning developer Within Sports Data Solutions, BetConstruct ESTABLISHED: 2003 and provider of online and land-based gaming boasts AJNA, an AI-powered scouting WEBSITE: betconstruct.com solutions with development, sales and service tool that performs game flow recognition, EMAIL: info@betconstruct.com centers around the globe. BetConstruct’s provides statistics and extremely accurate KEY CLIENTS: Arsenal FC innovative and proven offerings include an technical data to create new unique RELEVANT SPORTS: Applicable across all extensive range of products and services, markets to bet on. BetConstruct’s Spring sports including Sportsbook, Sports Data Solutions, Platform has powerful backoffice tools and TAGS: AI (Artificial Intelligence), Fan Analytics Retail Solutions, RNG & Live Dealer Casino, all-inclusive services all partners benefit VR Casino, Poker, Skill Games, Fantasy Sports, from. From stand-alone setup to turn-key Social Platform and more. The latest addition and white label solutions, BetConstruct is the industry-first complete management offers its partners an unparalleled infrastructure, SpringBME (Business opportunity to succeed. Management Environment). 9 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS BETFAIR THE WORLD’S BIGGEST BETTING EXCHANGE HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1001-5000 Betfair is a company operating as an online Betfair is one of the largest online ESTABLISHED: 1999 gambling operator providing a range of sports gambling operators in the UK, providing WEBSITE: betfair.com betting and gaming products. The company a wide range of sports betting and EMAIL: service@betfair.com runs three distinct products: Exchange, which gaming products to over 1.7 million KEY CLIENTS: N/A connects customers to bet against each active customers. Betfair is a passionate, RELEVANT SPORTS: Applicable across all other; Sportsbook, a traditional fixed odds forward-thinking company where things sports bookmaker; and Gaming products, including are always happening. Sport happens TAGS: Marketplace live poker dealers, bingo, a casino, and slot minute-to-minute, in real-time, and that’s machines. how we like to think too. We want people who are always asking ‚ “what’s next?” DRAFTKINGS THE GAME INSIDE THE GAME HEAD OFFICE: Boston, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1001-5000 DraftKings Inc. (Nasdaq: DKNG) is a digital DraftKings is a multi-channel ESTABLISHED: 2012 sports entertainment and gaming company provider of sports betting and gaming WEBSITE: draftkings.com/about created to fuel the competitive spirits of sports technologies, powering sports and EMAIL: media@draftkings.com fans with products that range across daily gaming entertainment for 50+ operators KEY CLIENTS: NFL, NBA, MLB fantasy, regulated gaming and digital media. across more than 15 regulated U.S. and RELEVANT SPORTS: Applicable across all Headquartered in Boston, and launched in global markets. DraftKings’ daily fantasy sports 2012 by Jason Robins, Matt Kalish and Paul sports product is available in 8 countries TAGS: Social Media Liberman, DraftKings is the only U.S.-based internationally with 15 distinct sports vertically integrated sports betting operator. categories DraftKings is the official daily fantasy partner of the NFL as well as an authorized gaming operator of the MLB and NBA. KINDRED GROUP WE CONTINUE TO TRANSFORM GAMBLING HEAD OFFICE: Valetta, Malta SUMMARY WHAT’S EXCITING EMPOYEES: 1001-5000 Kindred Group plc operates an online gambling Over the last 20 years, Kindred Group ESTABLISHED: 1997 business primarily in Europe, Australia, and has brought together 9 of Europe’s most WEBSITE: kindredgroup.com the United States. The company offers pre- successful online gambling brands - EMAIL: press@kindredgroup.com game and live sports betting, including horse forming one of the largest online gambling KEY CLIENTS: N/A racing betting; poker; casino and games; and companies in the world. We offer 30 RELEVANT SPORTS: Applicable across all bingo through various brands such as 32Red, million customers a great form of digital sports bingo.com and Unibet. Our strategic direction entertainment, fine-tuned to present an TAGS: Marketplace and business rests on a defined purpose to unforgettable experience in a safe and transform gambling and ensure sustainable fair environment every day. For us, a growth across all our markets. sustainable business means ensuring our customers can sustain their consumption of our products. 10 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS PADDY POWER WE’RE PART OF FLUTTER ENTERTAINMENT #EXPERIENCEDIFFERENT HEAD OFFICE: Dublin, Ireland SUMMARY WHAT’S EXCITING EMPOYEES: 1001-5000 Paddy Power is an international sports Our spirit, talent and ambition has taken ESTABLISHED: 1988 betting and gaming operator part of Flutter us into the FTSE 100 index of the London WEBSITE: paddypower.com Entertainment PLC, with a market-leading Stock Exchange and we now employ over EMAIL: livechat@paddypower.com presence in the UK, Ireland, Australia, and 7,000 people in sixteen locations across KEY CLIENTS: N/A the USA, as well as a range of operations the globe; from Dublin to Los Angeles, and RELEVANT SPORTS: Applicable across all across Europe. We operate five sports London to Melbourne. Our culture rewards sports betting and gaming brands; Paddy Power, innovation, teamwork and we like to stay TAGS: Marketplace Betfair, Sportsbet, FanDuel and TVG. We are fast-moving in a dynamic industry. online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide. SBTECH INTERACTIVE SPORTS BETTING SOLUTIONS HEAD OFFICE: Douglas, Isle Of Man SUMMARY WHAT’S EXCITING EMPOYEES: 1,001-5,000 SBTech is an industry-leading provider of Our sportsbook covers 50,000+ events ESTABLISHED: 2007 interactive sports betting solutions and a month, including over 25,000 in-play WEBSITE: sbtech.com services to tier 1 operators in regulated events, and offers 2,000+ proprietary EMAIL: info@sbtech.com markets across online, mobile and land-based bet markets on more than 50 sports. KEY CLIENTS: DraftKings, BetGames.TV, ORYX channels. The complete offering includes an The platform features a state-of-the-art Gaming, Bet.co.za, GoldenRace innovative, dynamic and highly customisable visualisation center, high-quality live RELEVANT SPORTS: Applicable across all suite of turnkey and fully managed solutions. streaming and multiple cash out and Fast sports Our award-winning sportsbook and in-play Market options. TAGS: AI (Artificial Intelligence), Fan Analytics betting products, comprehensive iGaming platform and premium casino and live casino selection deliver an unparalleled experience. 11 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS BETWAY LEADING GLOBAL PROVIDER OF FIRST-CLASS ENTERTAINMENT HEAD OFFICE: Gzira, Malta SUMMARY WHAT’S EXCITING EMPOYEES: 501-1,000 Founded in 2006, Betway Group is one of the Developed by our exceptionally talented ESTABLISHED: 2006 leading global companies in online betting people, we create market-leading, cutting- WEBSITE: betway.com and gaming, operating across a number of edge interactive gaming experiences EMAIL: support@betway.com regulated markets around the world. Betway from pre-game and live Sports betting KEY CLIENTS: N/A is an entertainment platform committed to to eSports and Casino. We bring people RELEVANT SPORTS: Applicable across all offering variety of sports initiatives and events closer to the action - putting them at the sports to customers. The company focuses on offering centre, making them feel a part of it. We TAGS: Marketplace a range of entertainment options including have remained at the forefront of the online sports betting, casinos, bingo, esports and gaming industry, utilising the very latest poker, enabling it to impart unified gaming technologies to provide innovative and events enriching customer experience. interactive gaming experiences in a secure environment. KAMBI PREMIUM B2B SPORTS BETTING SERVICES HEAD OFFICE: Ta’ Xbiex, Malta SUMMARY WHAT’S EXCITING EMPOYEES: 501-1,000 Kambi is the leading independent provider Empowered by Kambi’s range of ESTABLISHED: 2010 of premium sports betting technology and differentiation tools, operators can WEBSITE: kambi.com services to the regulated global betting and control crucial player facing elements EMAIL: marketing@kambi.com gaming industry. The trusted partner to more of the sportsbook, including frontend KEY CLIENTS: 32Red, 888sport, Betplay, than 25 operators on six continents, Kambi and odds, helping Kambi establish an National Lottery, Unibet not only provides a first-class sports betting impressive track record of springboarding RELEVANT SPORTS: Applicable across all experience, but acts as an incubator for visionary sportsbooks to success across sports operator innovation and differentiation thanks the globe. Kambi’s services include TAGS: Business Intelligence to our data-driven sportsbook core and flexible compliance provision and odds-compiling technology. through to customer intelligence and risk management, built on and delivered by a sophisticated, in-house software platform. SPORTECH DELIVERING WINNING EXPERIENCES TO THE GLOBAL GAMING INDUSTRY HEAD OFFICE: Bristol, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 501-1,000 Sportech PLC is a leading player in the global Sportech have invested tens of millions ESTABLISHED: 2010 gaming technology sector, providing tech over the last ten years in our Tote betting WEBSITE: sportechplc.com and service solutions for gaming companies, technology and infrastructure, diversified EMAIL: enquiries@sportechplc.com sports teams, charitable foundations and further into lottery and raffle businesses, KEY CLIENTS: Tote, NHL, NBA, NFL, UFC lotteries and it owns and operates gaming enhanced our Connecticut gaming venues, RELEVANT SPORTS: Applicable across all venues in the US. We have the technology introduced innovative new products sports and strategies to keep moving your business for land based and digital betting, and TAGS: Business Intelligence, Official Data forward. Our innovative pari-mutuel, lottery expanded our global footprint. Provider and raffle solutions can streamline your gaming operation, increase revenue, and improve customer satisfaction. With us, you’re staying ahead of the action. 12 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS SPORTSBET BRINGING EXCITEMENT TO LIFE HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 501-1,000 Sportsbet is a leading Australian digital Sportsbet offers a variety of wagering ESTABLISHED: 1993 e-commerce business in the online wagering options on a wide range of Australian and WEBSITE: sportsbet.com.au sector bringing excitement to our over 1.2 international racing and sporting events. EMAIL: customerservice@sportsbet.com.au million Australian customers. We employ more We also offer novelty markets, entertaining KEY CLIENTS: N/A than 700 staff in three offices Melbourne, bet types and stacks of promotions RELEVANT SPORTS: Applicable across all Sydney and Darwin. We over-deliver on constantly to provide our members with sports excitement by being fun, fair and fast! entertainment. TAGS: Official Data Provider DREAM SPORTS INDIA’S LEADING SPORTS TECHNOLOGY COMPANY HEAD OFFICE: Mumbai, India SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 Dream Sports is executing its vision of ‘Make Dream Sports is focused on making sports ESTABLISHED: 2008 Sports Better’ by providing multiple avenues better in India. Dream Sports has made its WEBSITE: about.dream11.com for fans to deeply engage with the sports mark in fan engagement with Dream11, EMAIL: pr@dream11.com they love through fantasy sports, content, India’s biggest fantasy sports platform KEY CLIENTS: N/A commerce, experiences and events, among and with FanCode, it is offering interactive RELEVANT SPORTS: Applicable across all others. sports content across multiple sports sports and live streaming sports matches in TAGS: AI (Artificial Intelligence), Fan Analytics, Founded in 2008 by Harsh Jain and Bhavit India as well. Through DreamX, a sports News / Content Sheth, Kalaari Capital, Think Investments, accelerator, we are supporting new-age Multiples Equity, Tencent and Steadview and innovative sports startups to launch Capital are the marquee investors in Dream and scale their business. Sports. Dream Sports and its brands have been certified as a ‘Great Place to Work’ in 2020. FANDUEL THE PREMIER DESTINATION FOR FANTASY SPORT ONLINE HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 FanDuel is the premier destination for sports Whether you love fantasy football, fantasy ESTABLISHED: 2009 fans online. In 2009, FanDuel reimagined basketball, fantasy baseball, fantasy WEBSITE: fanduel.com the concept of fantasy sports, giving fans soccer or any of our other fantasy sports, EMAIL: info@fanduel.com the ability to play one-day fantasy sports for there’s a contest for you on FanDuel. And KEY CLIENTS: NBA, NFL, MLB, PGA, UFC real cash prizes. And despite many imitators, you don’t need to be an expert to play RELEVANT SPORTS: Applicable across all there’s still no better place to play. After fantasy on FanDuel. FanDuel makes it easy sports launching in 2018, it didn’t take long for to know who you’re playing against, so it’s TAGS: Official Data Provider FanDuel to become America’s go-to for sports always a fair matchup. betting and the #1 online sportsbook. 13 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS GEOCOMPLY GLOBAL LEADER IN GEOLOCATION COMPLIANCE TECHNOLOGY HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 GeoComply is the global leader in geolocation GeoComply’s highly adaptive technology ESTABLISHED: 2011 and compliance technology. Since launching has successfully met and exceeded all WEBSITE: geocomply.com in 2011, GeoComply has quickly become the challenges put forth by North American EMAIL: solutions@geocomply.com iGaming industry’s trusted solution for reliable, regulators with record-high verification KEY CLIENTS: The Stars Group, MGM, Betfair, accurate and precise geolocation services. rates. Increasingly, GeoComply has been Fanduel, William Hill GeoComply’s patented and proprietary expanding its offering beyond its primary RELEVANT SPORTS: Applicable across all geolocation solution is unparalleled in its level focus of geolocation into areas such as sports of accuracy and integrity, as well as in its depth multi-state KYC and digital ID verification, TAGS: Business Intelligence of security and ease of implementation. payment and fraud analytics, and responsible gaming. PINNACLE SPORTS SPORTS BETTING AND ONLINE CASINO HEAD OFFICE: Curaçao, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 Pinnacle (formerly known as Pinnacle In 2010, Pinnacle was one of the first global ESTABLISHED: 1998 Sports) was established in 1998, and since bookmakers to offer odds on eSports. WEBSITE: pinnacle.com that time has been offering bettors a unique What began initially as an experiment EMAIL: contact@pinnacle.com alternative to other bookmakers. Our gimmick quickly turned into a major market. KEY CLIENTS: N/A free approach simply focuses on offering eSports is now exceeding regular sports RELEVANT SPORTS: Applicable across all the best odds, and highest betting limits for like golf and rugby. Pinnacle reached the sports every market we provide, so bettors win more milestone of a total of one million eSport TAGS: Marketplace compared to the competition. bets in December 2014, and five million in February 2017. In the rank of money volume wagered, in 2018 the eSports has become the fourth most popular sport and could clinch number two in a few years. BILYONER SPORTS BETTING SERVICE HEAD OFFICE: Istanbul, Turkey SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Bilyoner currently holds the rights to offer With social responsibility in mind, ESTABLISHED: 2003 remote sports-related betting services Bilyoner.com has partnered with Turkey WEBSITE: bilyoner.com (iddaa) and to provide national lottery tickets Handicapped Sports, Education and EMAIL: bilyoner@bilyoner.com (Milli Piyango) over its platforms. Through Assistance Foundation (TESYEV) in KEY CLIENTS: Galatasary SK, Anadolu Efes SK, this system, members over the age of 18 can August 2007 and offers scholarship to Turkish Basketball Federation, access Bilyoner’s services and make swift handicapped university students and RELEVANT SPORTS: Applicable across all online money transfers via the internet, call sportsmen every year. sports centers, mobile phones and ATMs with or TAGS: AI (Artificial Intelligence), Fan Analytics without using a debit card. 14 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS BOOM SPORTS PREMIUM TECHNOLOGY FOR THE ONLINE GAMING ERA HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Boom creates world-class gaming products In a dynamic industry like ours, there are ESTABLISHED: 2015 for the biggest brands in sports and few rules and fewer roadmaps. Every WEBSITE: boomfantasy.com casino gaming. Boom is building for the day our team of talented, dedicated EMAIL: hello@playboomsports.com next generation of players, with a focus and imaginative visionaries sets out KEY CLIENTS: NBC Sports, NASCAR, Barstool, on simplicity and creativity. At our core to shape the future of online gaming. Golf, XFL are scalable products, deep analytics and It’s challenging, rewarding, and fun! RELEVANT SPORTS: Applicable across all customisation. We believe in gaming as a Our mission is to be the premier game sports service, with a focus on monetisation and developer and technology partner in online TAGS: Marketplace superior retention. gaming - there is no limit to what we can build or how far our products can take us. FLOWPLAY VIRTUAL WORLD TECHNOLOGY HEAD OFFICE: Seattle, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 FlowPlay, a developer of browser-based FlowPlay’s newest game, Casino World, ESTABLISHED: 2007 virtual world technology and games, makes is a community driven, free-to-play game WEBSITE: flowplay.com immersive worlds and massive multiplayer where players can build their empire EMAIL: info@flowplay.com games possible with no software required. and play amazing casino-style games. KEY CLIENTS: N/A Flowplay’s first consumer product, ourWorld, Play over 45+ Slots, Multiplayer Poker, RELEVANT SPORTS: Applicable across all has been enjoyed and played by over 50 million Multiplayer Blackjack, Social Video Poker, sports players, and is one of the most popular teen Mahjong, Roulette and Bingo. TAGS: AI (Artificial Intelligence), Fan Analytics virtual worlds. 15 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS FSB TECHNOLOGY IGAMING TECHNOLOGY SUPPLIER HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 FSB is an award-winning iGaming technology We are currently further honing our ESTABLISHED: 2007 company at the forefront of innovation. technology and product to build up our WEBSITE: fsbtech.com Our core function is supplying tailored client base in North America and emerging EMAIL: sales@fsbtech.com technological solutions to operators in the markets. KEY CLIENTS: Power Play, GentingBet, iGaming space. These solutions can range from QuinnBet, BetLion, Fitzdares a fully comprehensive online betting platform RELEVANT SPORTS: Applicable across all to a simple sport-specific trading function that sports can be smoothly plugged into an operator’s TAGS: AI (Artificial Intelligence), Business environment. We strive to offer our customers Intelligence complete choice and flexibility as we aim to solve their bespoke problems however large or small. POINTSBET SPORTS BETTING PLATFORM HEAD OFFICE: Denver, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 PointsBet (ASX: PBH) is a digital sports betting Currently operational in New Jersey, ESTABLISHED: 2015 and technology company, partnered with Indiana, and Iowa, PointsBet has WEBSITE: pointsbet.com NBC Universal as the Official Sports Betting partnerships in place to soon launch in EMAIL: info@pointsbet.com Partner of NBC Sports, dedicated to bringing Colorado, Illinois and Michigan, with KEY CLIENTS: PGA Tour, NBA, MLB, LaLiga the fastest betting experience in the world additional market access agreements in RELEVANT SPORTS: Applicable across all to sports lovers across the United States. We Kansas, Louisiana, Missouri, New York, sports provide an opportunity for our people - our Ohio, and West Virginia, subject to enabling TAGS: AI (Artificial Intelligence), Fan Analytics most powerful and irreplaceable resource- to legislation. work in an environment that is rewarding, fun, challenging, and an instrument for both personal and professional growth as PointsBet continues to become a major force in the newly legalized US Sports Betting market. RIVALRY GIVING FANS A TRUSTED WAY TO BET ON MATCHES HEAD OFFICE: Douglas, Isle Of Man SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Rivalry Esports or Rilvary.gg is one of the first Rivalry runs regular markets on Dota ESTABLISHED: 2018 endemic esports betting sites in the world. An 2 and Counter-Strike: Global Offensive WEBSITE: rivalry.com early adopter, the website today offers esports along with other established esports EMAIL: support@rivalry.gg betting markets on 20 different games, and competitions. There are 11 dedicated KEY CLIENTS: N/A counting, and runs a generous $100 welcome payment options and an academy where RELEVANT SPORTS: Esports bonus. The website has a 24/7 customer you can find out more about esports TAGS: Marketplace support and sponsors some prominent esports betting in general entities, to name Fnatic, Beastcoast, Fvria, and B8esports. 16 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS SIMPLEBET OUR MISSION IS TO POWER THE FUTURE OF FAN ENGAGEMENT HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Simplebet is a B2B product development By automating all market mechanics, ESTABLISHED: 2018 company using machine learning and real-time we ensure market creation, suspension, WEBSITE: simplebet.io technology to make every moment of every resulting, and repricing happens in EMAIL: contact@simplebet.io sporting event a betting opportunity. This milliseconds, minimizing suspension time KEY CLIENTS: MLB, NFL, NBA new future will enable users to place bets and enabling a better user experience. RELEVANT SPORTS: Applicable across all on markets that are created and resulted in Using machine learning to algorithmically sports just minutes or seconds - and that are tied price all potential outcomes, we offer TAGS: Marketplace to the core engaging moments that drive the accurate pricing to enable betting consumption of the sport. Every moment operators to maximize control over margin. becomes a game within the game. Our requisite technology has been enabled this new category of betting, Micro- Markets, to scale to the masses. THE ACTION NETWORK PREMIUM SPORTS ANALYSIS AND INSIGHTS HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 The Action Network is the market leader and The Action Network is currently growing ESTABLISHED: 2017 most trusted source for sports fans, enhancing and developing its mobile app and WEBSITE: actionnetwork.com their betting and entertainment experience browser-based experiences through EMAIL: info@actionnetwork.com through original news, premium insights, an offering of best-in-market editorial KEY CLIENTS: N/A betting tools, data & odds. As a sports analysis coverage, coupled with live scores, odds RELEVANT SPORTS: Applicable across all and media company, The Action Network and bet tracking. sports brings a unique lens to the world of sports, TAGS: AI (Artificial Intelligence), Fan Analytics, mixing premium content, proprietary tools and News / Content in-depth analytics to make sports fans with something at stake smarter about betting. ULTRAPLAY ONLINE BETTING SOLUTIONS HEAD OFFICE: Sofia, Bulgaria SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 UltraPlay is a modern technology company, UltraPlay won the eSports Supplier of ESTABLISHED: 2010 founded in 2010, with the core ambition to the year accolade at the Starlet Awards WEBSITE: ultraplay.co offer an innovative approach to the online 2020. This is the third year in a row the EMAIL: sales@ultraplay.co gaming industry by providing advanced betting advanced betting provider wins this award. KEY CLIENTS: Skycity, BUFF.bet, Habanero, solutions focused on sports and eSports The Starlet Awards celebrate the best AE, WinBet betting, live betting, white-label, online providers in the B2B supply chain. Judging RELEVANT SPORTS: Applicable across all casino, and blockchain technology. Assembled is conducted by a specifically selected sports by a team of iGaming professionals with vast panel of industry experts all with diverse TAGS: AI (Artificial Intelligence), Fan Analytics experience in betting product development, experience and ideally placed to be able to operations, eSports and marketing, UltraPlay decide which products and innovations are is a trusted partner for delivering superior outstanding in their field. sports software and odds products to its customers. 17 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS IMG ARENA SPORTSBETTING AND MEDIA CONTENT CREATION AND SOLUTIONS HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 We specialise in bringing sport and the sports Designed to capture a forensic level of ESTABLISHED: 2012 betting industry closer together via our detail and change how fans engage with WEBSITE: imgarena.com federation services and world-class sports sport. Our Events Centres bring sport to EMAIL: hello@imgarena.com content. life; providing more content and more KEY CLIENTS: PGA TOUR, ATP, SERIE A, engagement to replicate the excitement of European Tour , US OPEN Our expertise includes the creation and being live inside the arena. RELEVANT SPORTS: Applicable across all delivery of some of the world’s best sporting sports content with our official Fastpath Data feeds, Underpinned by our long-term investment TAGS: Official Data Provider Live Streaming service, Events Centres and in the world’s two leading golf tours, the Virtual Sports products. PGA TOUR and the European Tour, the Golf Event Centre represents a new generation of sports betting. LSPORTS REAL-TIME SPORTS DATA PROVIDER HEAD OFFICE: Ashkelon, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 LSports is a world-leading provider of real- In light of the current pandemic, we’ve ESTABLISHED: 2012 time sports data, working with sports betting created the ‘Tennis Betting Simulator’. The WEBSITE: lsports.eu industry key clients since 2012, powered by simulator produces live Tennis matches EMAIL: sales@lsports.eu a unique proprietary API technology, state- based on our historical data, backed by KEY CLIENTS: Sportsbet.io, BtoBet of-the-art sportsbook trading management real-time odds, with a unique visualization RELEVANT SPORTS: Applicable across all services, and accurate sports data feeds. featuring ball movement, ball placement, sports statistics, etc. We’re perfecting our TAGS: AI (Artificial Intelligence), Computer We consistently present game-changing Sports Trading Manager. STM automates Vision, Official Data Provider solutions for the sports betting industry, with sportsbooks by creating unique odds based products such as the Tennis Betting Simulator, on data from key bookmakers, providing OddService - real-time odds API, STM - Sports control over margins and other trading Trading Manager, BetBooster - AI-based features. insights for sports betting, and more. PEERSPOINT AI & BLOCKCHAIN FOR SOCCER & SPORTS HEAD OFFICE: Lausanne, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 We aim to offer game changing digital • Now launching our scouting AI for ESTABLISHED: 2016 solutions to help you to win the game. Soccer, soon for Rugby and many other WEBSITE: peerspoint.com sports. EMAIL: laurent@peerspoint.com • Listed in 2019 Top 10 Swiss Sport Startup to • Upcoming payment system to facilitate KEY CLIENTS: Swiss Rugby Federation invest in by VentureLab. remittance across countries. RELEVANT SPORTS: Applicable across all • Listed in the 2019 European Sportech • Developing peer to peer betting solution sports Report, 1 of the 3 Swiss startups. to be able to challenge any players of any TAGS: AI (Artificial Intelligence), AMS (Athlete games including e-sports.” Management System), Performance Data Analytics 18 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS SMARKETS PREDICTION MARKET BUILDER HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 Smarkets is a technology company, utilising a Our platform has handled over £15 billion ESTABLISHED: 2008 modern tech stack built around Linux, Kafka, of bets since launching in 2010, allowing WEBSITE: smarkets.com Postgres, and Kubernetes using Python 3, us to become one of the most profitable EMAIL: press@smarkets.com C++ 17 and React, based in central London. companies per employee in Europe. KEY CLIENTS: N/A We’ve built one of the world’s largest betting RELEVANT SPORTS: Applicable across all exchanges, also known as a prediction sports market, with significantly better odds than the TAGS: AI (Artificial Intelligence), Fan Analytics competition. Our strength is technology and trading and our passion is to push the known boundaries of real-time financial technology. 19 © 2020 Sports Tech World Series
BETTING & FANTASY SPORTS BEARDEV LEAGUE SPORT SOFTWARE AND FOOTBALL DATA API HEAD OFFICE: Minsk, Belarus SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 BearDev offers two key solution for sports We have the full integration between ESTABLISHED: 2009 industry: our Statorium football data service and WEBSITE: beardev.com • JoomSport League sports software to JoomSport WordPress plugin. There is a EMAIL: sales@beardev.com manage sports information on your web site. possibility to build the predictions game on KEY CLIENTS: FC Dynamo Brest, Serbian • Statorium football data set. We collect public your site using our software. SuperLiga, Swiss Swimming Federation, football (soccer) leagues data and distribute Villarreal Club de Futbol it via API. RELEVANT SPORTS: Applicable across all sports TAGS: AMS (Athlete Management System), Official Data Provider BETABLE THE REAL MONEY GAMING ECOSYSTEM, CONNECTED HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Betable is transforming one of the most Wallet is a universal identity, payment and ESTABLISHED: 2008 opaque and highest revenue-generating loyalty ID usable across the entire Betable WEBSITE: corp.betable.com industries in the world - gambling and ecosystem that gives players access to EMAIL: contact@betable.com betting. Like other disruptors our vision is the best gambling games. Reach allows KEY CLIENTS: N/A to democratize this $500bn industry, which partners to understand player behavior RELEVANT SPORTS: Applicable across all is stifled by high-barriers to entry and long across an entire ecosystem so they can sports overdue for change. Betable provides the provide the best possible experience. The TAGS: Marketplace only full-stack platform for frictionless toolkit includes content management, market entry and the creation, distribution player relationship management, and consumption of gambling entertainment. acquisition, distribution and discovery Betable’s platform consists of 3 pillars: Wallet, tools. Reach, and Engine. FUNATIX CLUB FANTASY FOOTBALL AS A MONETIZED SOCIAL GAME HEAD OFFICE: Beer Sheba, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 The fantasy sports industry has developed ’Real Manager©’ is officially adopted by ESTABLISHED: 2015 primarily in the US and India in sports other the premier leagues of Mexico, Greece, WEBSITE: funatix.club than football. The world’s most popular sport Serbia, Ukraine, and Israel. Since online EMAIL: office@funatix.club remains an unexploited opportunity, and digital media is a must-have to earn fans’ KEY CLIENTS: Mexico Liga MX, Serbia Super that’s exactly where Funatix comes into the deep engagement, more major football Liga, Super League Greece , Ukrainian Premier picture, filling the gap in the market. By using leagues will join the platform shortly. League, Israeli Premier League enhanced online-gaming methodologies, we Funatix plans to focus on the acquisition of RELEVANT SPORTS: Soccer take classic fantasy-sports gaming to the next new users, dedicating new budgets as well TAGS: Fan Analytics, News / Content, level. Our fantasy platform, Real Manager©, as pursuing old connections and internal Performance Data Analytics increases fan engagement with top-tier soccer know-how, with the strategic aim of leagues worldwild. We exclusively partner with growing to 50M users by 2025 focusing on the leagues and their media partners as the deep market penetration in the Americas official fantasy league of the country. and South East Asia. 20 © 2020 Sports Tech World Series
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