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Bringing Channel Together REACH SOUTH INDIA TECHNOLOGY NEWS MAGAZINE Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala Vol-15 Issue-06, Krishna, January - 2021, Pages-16, `40/- BECAUSE IT’S NOT JUST VIDEO. IT’S INSIGHT. Surveillance solutions from edge to core Authorised Partners : Telangana : PL Computers, : 9246352400 | Andhra Pradesh : PL Computers, : 9871987066 • Emerald, : 7702191204 • Krishna Computer Peripherals, : 9246476588 • Shweta Computer Park, : 9848127866 • Vishal Electronics, : 9494417648 | Bengaluru : Gadget IT Solutions, : 080-41249119 / 08 • Lead Tech IT World, : 9341216331 • Mach Computers, : 9845183575 | Chennai : ICom Systems Pvt. Ltd., : 9840753857 • Hi-Focus Electronics India Pvt. Ltd., : 9500087331 • Supreme Computers India Pvt. Ltd., : 9840083388 • Pelikan Office Automation P. Ltd., : 09840095577 • Vajawat Computers, : 8610378019 • Metro Enterprises, : 9841316448 | Coimbatore : Navkar Infotech Private Ltd., : 9894717316 | Kerala : A.J. Distributors, : 9496281396 • Digital World, : 9847017020 • Forerun Computers, : 9544800281 Yobel Systems, : 9142444405
Indian professionals cautiously optimistic heading into 2021 key segments: the workplace, careers, recruiting, of digital and soft skills, to upskill and to land new business, and leadership. Here are the Top 10 opportunities within the same company. ‘future of work’ predictions: PREDICTION #5: LEARNING CONTENT CURATION PREDICTION #1: OLD WORK PARADIGMS WILL AND PERSONALIZATION WILL BE A CRITICAL DIE FOCUS Only 1 in 4 Indian professionals were offered flex- As demand for online learning picks up, curating ible work hours and well-being support during high-quality content and personalized recommen- the early stages of the lockdown this year. This dations for individual learners will be a key focus will change in 2021, as companies recognise new going into 2021. This will help learners efficiently As 2020 comes to a close, LinkedIn, the world’s employee needs – many of which would depend sift through the myriad options to find the right largest online professional network, releases key on sectors and geographies – in an increasingly content, given the vast amounts and high frequency survey and platform data to discuss the year that remote reality where commutes may soon become of content creation triggered by the increasing was, the sentiment of the Indian workforce, and a thing of the past. Be it location, work hours or demand for online learning. LinkedIn Learning has 10 key predictions that will define the future of ways of working, flexible work policies will play seen over 60 new courses being released weekly, work in 2021. a dominant role in defining a positive work cul- and the platform now hosts 16,700 courses across LinkedIn year-end data shows that despite experi- ture in the future. Those going back to work business, technical, and creative categories. encing radical changes in the ‘way we work’, India can expect their offices to transform into spaces PREDICTION #6: VIRTUAL RECRUITING IS HERE has remained cautiously optimistic and resilient where professionals will gather for leadership and TO STAY in the face of uncertainty, and overall confidence personal development, or simply to collaborate As per LinkedIn’s ‘Future of Recruiting’ report July scores remained steady between +50 and +57 and congregate. 2020, 4 in 5 talent professionals in India agree that from April to November. Findings show that 2 in PREDICTION #2: TECHNOLOGY WILL SCALE COL- virtual recruiting will continue post-COVID (81%), 5 (40%) Indian professionals expect an increase in LABORATION AND COMMUNITIES WILL BE BUILT and that virtual interviews will become the new the number of new jobs (up from 19% in April), and THROUGH SOFTWARE standard (79%). Companies have dabbled with 1 in 2 (53%) expect their companies to do better In an increasingly remote reality, employees video interviewing and remote assessments in in the next 6 months, going into 2021. This opti- want to collaborate and work more efficiently the past, but the lockdown realities of COVID-19 mism also comes at a time when India’s economy and facilitating this will require technology that have sparked them to create an end-to-end virtual is slowly opening up, and the hiring rate continues offers transparency, and is easy to use. This shift recruiting process for the first time. Therefore, to recover steadily back to Pre-COVID levels with a reflects strongly across the Indian workforce as just as hybrid workforce models are set to become 46% y-o-y growth as of October 2020. Virtual Events on LinkedIn in India have grown the standard, a hybrid hiring process that com- In 2020, online learning and digital skills took 4x since March, and India has become one of the bines virtual and in-person elements will become centre stage and Indian professionals pivoted to top 5 countries creating Virtual Events on the plat- the norm. upskill themselves and stay productive. LinkedIn form. Globally, 7 million members attended virtual PREDICTION #7: THE CHRO WILL DEFINE AND data states that the average number of monthly events on LinkedIn following the launch of Virtual LEAD THE NEW WORLD OF WORK learning hours on LinkedIn Learning increased Events in March 2020. Given this swift emergence Many CHROs will lead the way towards diversity, 3X from April to December 2020, compared to of virtual collaboration, professionals will wel- skill-first hiring, internal mobility, and remote pre-Covid months of January and February. 3 in come the new world of work by expanding their work offerings. LinkedIn data suggests that more 5 (57%) professionals say they will increase their tech skills and remote work acumen. than 4 in 5 (85%) HR and recruiting professionals time spent in online learning going forward, as PREDICTION #3: PEOPLE WILL REIMAGINE THEIR in India believe that reskilling of the workforce is per LinkedIn’s year-end findings. CAREERS AND ENTIRE LIVES very impactful in reshaping the future of recruit- However, working in isolation and navigating a Job seekers will continue pivoting their careers to ing. Internal mobility also continues to gain prom- tough job market over the past few months has work in different industries or geographies, as 3 inence across the APAC region. Compared to their adversely affected India’s emotional well-being in 5 (62%) unemployed job seekers in India report 5 year average, most Asia-Pacific nations recorded and financial outlook. As of November 2020, 4 in 5 being open to the idea of exploring new career an increase in internal mobility rates in 2020, with (78%) unemployed professionals feel stressed, and paths to navigate these challenging times. Profes- India seeing the highest growth of 5% to reach 13% only 1 in 3 (32%) Indians expect their incomes to sionals from impacted industries such as Recre- through 2020. Fueling these trends, the CHRO will increase, heading into the new year. This holiday ation & Travel are found 2.7x more likely to look play a key role in the future of recruiting. season, 3 in 5 (61%) Indian professionals say they for jobs in a different sector. Further, remote jobs PREDICTION #8: VIRTUAL SELLING IS THE NEW will take less time off, while about 9 in 10 (87%) are an emerging trend in APAC, and India is found AND ACCELERATED RULE; FACE-TO-FACE SELLING say they will spend equal or more time working at leading the region in terms of remote job applica- IS THE EXCEPTION their primary jobs this year-end. tion growth, which grew by 4.65x between March After a strong emergence in 2020, virtual selling is Talking about the year gone by and the future of and May 2020. The new normal will also see the now gaining prominence and face-to-face engage- work in 2021, Ashutosh Gupta, India Country Man- rise of ‘solo entrepreneurs’ as people are expected ments will take a backseat. Pointing towards this ager, Linkedin said, “The year 2020 was a disrup- to use the internet to maximize their skills and tal- growing importance of virtual selling, LinkedIn tive year, and 2021 will help us tackle unforeseen ent, in a bid to reimagine their lives and careers. data show that between Jan to Mar and Apr to Jun challenges and prepare for new realities. Going PREDICTION #4: ONLINE LEARNING WILL SEE 2020, the time spent learning about ‘Social Sell- forward, India will reimagine the future of work CONTINUED MASSIVE GROWTH (AND LEARNING ing’ on LinkedIn Learning increased q-o-q by 61%. across 5 areas, specifically the workplace, careers, WILL BE PART OF EVERYONE’S JOB) Data also shows that globally, more than 80% of recruiting, business, and leadership styles. In Online learning will continue to be a critical tool the Forbes Cloud 100 uses Sales Navigator. This 2021, skills-first hiring will be a pivotal trend, the in helping Indian professionals future-proof their online shift is expected to sustain in 2021, and in CHRO will play a critical role, virtual collaboration careers. LinkedIn data states that the average the years ahead, virtual selling will lead sales with will become stronger, and learning will be part number of monthly learning hours on LinkedIn more scrutiny on the why, how, and ROI of face-to- of everyone’s job. At LinkedIn, we will continue Learning increased 3X from April to December face meetings. to help professionals navigate these changes and 2020, compared to pre-Covid months of January PREDICTION #9: DIVERSITY, INCLUSION, AND we will stay committed to helping members get and February. As per LinkedIn’s year-end findings, BELONGING WILL START AT THE TOP closer to opportunities.” 3 in 5 (57%) professionals say they will increase Leaders who welcome everyone to bring their Top 10 ‘Future of Work’ Predictions for 2021 as their time spent in online learning going forward. authentic selves and support them to work will per LinkedIn With this renewed focus on skilling, people are reap benefits like richer culture, higher engage- India will reimagine the future of work across 5 turning to online learning to build the right mix ment, more creativity, and better business results. CELL IT, VOL-15, ISSUE - 06 2 KRISHNA, January -2021
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Indian IT Services expected to post healthy growth in EDITORIAL FY2022, sectors outlook stable The Indian IT services sector faced minimal dis- agreements with clients while the BPO vertical EDITOR: Dinesh Shyam Sukha ruptions due to the Covid-19 pandemic and was impacted due to infrastructure constraints. CO-ORDINATOR : Siddhi the sector is expected to post a 7-9% growth in The pace of conversion of earlier deal wins into PRODUCTION & OPERATION: Ramayya Rupee (INR) terms; and 5-8% growth in Dollar revenues have picked up pace after some moder- POSTAGE & PACKING: L.N.Rao terms (US$) for FY2022. As per ICRA Research, ation during Q1 FY2021. The focus of new deals ADVERTISING SALES: V.K.Gupta demand for digital technologies and resumption is now on cost take-outs, cloud transformation, DESIGN : Dikshit of normal economic virtualisation and digital customer experience, CREATIVE DESIGNER: MKVS activity will drive although this has increased conversion time due ACCOUNTS: Murthy healthy growth. The to Covid-19. The pricing pressure mostly seen in MAGAZINE CUSTOMER SERVICE:info@cellit.co.in industry’s operating legacy work during contract renegotiations too Ads: press@cellit.co.in margins at 23% too has been compensated by new digital transfor- contact@cellit.co.in, 9246402144 are likely to remain mation deals.” robust and similar On the outlook for FY2022, adds Mr. Gaurav Jain, NOTE: o pre-Covid levels. “With 90-95% achievement of WFH and demand All products, brands, service names Other key financial parameters, RoCE (30-32%), recovery led by acceleration in adoption of dig- mentioned may be trademarks of their Debt/EBDITA (0.19x) and interest cover (65.2x) ital demand, the revenue growth for IT services respective owners too are expected to remain strong. Based on the in US$ terms is expected to be flattish in FY2021 strengths, the ratings agency has given a ‘Stable’ and US$ 5%-8% in FY2022. Margins in FY2022 will outlook for the sector. remain in line with pre-Covid levels. IT services higher margins and low working capital require- Says, Mr. Gaurav Jain, Vice President, ICRA, sector companies have largely remained in net ments. Further with low capex requirements, “Demand for IT services has been mildly impacted cash position owing to healthy margins, moder- entities in the sector have been generating free due to Covid-19 pandemic on all end-user indus- ate working capital and capex requirements. The cash flows leading to net cash position and liquid tries though some sectors like travel/hospitality, trend is expected to continue in FY2022 with lit- investments. The downgrades have been primar- retail, oil/gas has been impacted more severely. tle impact of Covid-19 on growth and profitabil- ily for entities which derive a large portion of their However, higher adoption of digital services has ity. However, key risk remains in so far as increase revenues from domestic segment with elongated mitigated the impact to a large extent and 90-95% in minimum wages, changes to eligible occupa- payment cycles. During H1 FY2021, the ratings work from home (WFH) was achieved for majority tions, frequency and restrictions in issuance for agency has downgraded only one entity which of IT services players by April’20 through seam- H-1B visa remain.” was already on Negative outlook prior to onset less integration for Application, IMS and Analyt- About 82% of ICRA’s 52 entities rated under IT of Covid-19 pandemic. It has not downgraded or ics. The BFSI vertical was initially impacted as and BPO sector are in Investment grade category, revised any rating outlook to Negative for IT Ser- modifications were required in confidentiality indicating healthy cash flow generation led by vices sector owing to Covid-19 pandemic. India to meet global tech, satellite majors to discuss spectrum com Regulatory Authority of India (Trai), Depart- ment of Space and the Ministry of Information and Broadcasting. Both COAI and GSMA represent telecom oper- ators – Reliance Jio, Bharti Airtel and Vodafone Idea. The move is likely to allow more quantum of spectrum to launch commercial next generation services since the one recommended in the 3300- 3600 MHz band by the regulator is insufficient which 125 MHz out of the department’s domain. The first meeting will take place virtually on January 6 which will be attended by COAI, BIF, The Department of Telecommunications (DoT), ZTE were not invited, following the recent contro- GSA, ITU-APT, Nokia, Ericsson, Samsung, Google, with industry stakeholders including telecom versy over their inclusion in the fifth generation Apple, Intel, Motorola and Trai. The second meet- lobby groups, original equipment makers and the (5G) technology working group. The department ing will take place on January 7 with satellite play- Department of Space (DoS), and the Ministry of has though not formally issued any diktait dis- ers including OneWeb. Information and Broadcasting (MIB) officials will couraging their participation in India’s telecom Through these meetings, the telecom department discuss the roadmap for spectrum allocation over networks as stressed carriers expect that any such is aiming to find out the requirement in current a decade. move can raise their network deployment cost. spectrum allocations along with frequency bands In a notice, the Wireless Planning & Coordination The department’s frequency allocation arm would for IMT/5G and other uses. Wing (WPC), said, “A virtual meeting for discus- discuss if the changes are required in the current The third meeting will take place today. The DoT sion on a roadmap for the use of radio frequency spectrum allocation plan, and what bands should has invited IIT directors, telecom standards body, spectrum in India during next 10 years is sched- be considered for the next-generation or 5G com- TEMA and TEPC for this meet. uled on January 6, 2021.” mercial rollout and the potential airwave range The telecom department will also deliberate The participants list for the virtual meeting is likely that can be used over the next 10 years. spectrum issues with the home ministry, railways to carry local representatives of the US-based Those who are expected to take part include ministry along with civil and shipping ministry Internet and technology giants such as Google, telco groups Delhi-based Cellular Operators Asso- on January 11. This will be followed by another Facebook, Apple and Intel besides multinational ciation of India (COAI), London-based GSMA, and meeting on January 12 with the Ministry of Space, vendors such as Ericsson, Nokia and Samsung. Broadband India Forum (BIF) and ITU APT Founda- Department of Space and Ministry of Information However, Chinese companies such as Huawei and tion of India in addition to officials from the Tele- and broadcasting. CELL IT, VOL-15, ISSUE - 06 4 KRISHNA, January -2021 EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.
NEWS IN FOCUS Margins have remained strong owing to lower overhead costs, higher employee utilization and INR depreciation demic though supported by INR depreciation. In During H1 FY2021, operating margins has US$ terms, the growth has sequentially improved improved to 23.8% from 22.7% in H1 FY2020 led with US$ growth of -0.8% in Q2 FY2021 com- by multiple factors. Lower overhead cost (travel, pared to -3.9% in Q1 FY2021. During H1 FY2021, administrative), improved employee utilisation, INR depreciated by approximately 7.4%/8.0 Y-o-Y higher share of fixed price contracts and INR vis a vis US$/GBP which supported INR growth depreciation primarily contributed to margin (USA and Europe collectively contribute 85% of improvement. Uncertainty prevails over proposed ICRA sample set revenues). Deal wins as well as changes (issued October 2020) include revising net employee additions has also shown improve- definition of occupations and positions qualifying The Indian IT Services industry is expected to have ment in Q2 FY2021 compared to Q1 FY2021. The for H-1B visa, increasing minimum wage level and short term adverse impact due to coronavirus out- net employee additions show positive trend with reducing tenure for onsite third-party employee break. The sector growth is expected to remain approximately 11,859 additions during Q2 FY2021 H-1B visa categories from 3 years to 1 year as the flattish in US$ terms in FY2021 (compared to pre- compared to -21,130 in Q1 FY2021 and -5,379 in same have been currently put on hold as per Court vious estimate of nil to -3.0%). The relatively bet- Q4 FY2020 for our sample set of companies. order. As per our assessment of the provisions, if ter performance has been led by higher demand In terms of verticals, BFSI (30% of revenues) growth implemented in current form and without consid- for digital technologies. COVID-19 remains an is slowing down over the last few quarters with ering the increase in realisations or other mitigat- ongoing concern, but enterprises have shifted to FY2020 and H1 FY2021 growth of 6.8% and 6.2% ing factors – the gross impact of all the provisions virtual models that have pushed the acceleration. respectively. The demand for the sector has been will be in the range of 285-650 basis points on The credit profile of Indian IT Services companies adversely impacted by current macroeconomic operating margins. is expected to remain stable. conditions impacting the banking industry includ- “The FY2019-2022e CAGR is expected to be Explaining this further, Gaurav Jain, Vice President, ing sustained low interest rates, continued focus around 6%-9% in INR for the Indian IT Services ICRA says, “The global spread of the coronavirus on cost optimization, managing their discretion- companies compared to CAGR of 10.5% experi- has resulted in simultaneous supply and demand ary spends as well as insourcing by few clients for enced over the FY2016-2020 period. With aggre- shocks. IT Services companies have managed to want of greater control. The BFSI vertical will be gate operating margins of ICRA sample set at overcome supply led challenges through unin- further impacted owing to Covid-19 induced fiscal 22.7% in FY2020 coupled with moderate capex terrupted delivery of IT services, through work and monetary policies leading to lower interest (organic as well as inorganic) and working capital from home model however, the challenges on the rates impacting margins coupled with impact of requirements, the free cash flows have remained demand front continue to persist. The US and the coronavirus on economic growth, lower credit robust historically. Margins will be supported by Eurozone which generates more than 80% of IT offtake and other banking services. The BFS seg- factors such as ability to modify cost structure Services export revenues will see their GDP con- ment growth is supported by digitization efforts, with variablisation of salaries & gradual reduction tract by 4.4% and 8.3% (Source: IMF, October 2020 cost optimization, regulatory, compliance and of high cost resources; deployment of operating Update) respectively in CY2020. The first half of security driven initiatives. levers such as higher share of fixed price con- FY2021 will also see impact in the form of price Manufacturing sector which has been one of the tracts, lesser idle resources & automation bene- discounts and extended furlough requests by cli- key growth drivers would be adversely hit due to fits. However, these factors will provide limited ents as they restructure their businesses. As a sil- lower consumption with decline of -15.1% seen in cushion leading to slight decline in operating mar- ver lining, the Covid-19 pandemic is accelerating H1 FY2021. Travel and Hospitality followed by dis- gins from 23.5% in FY2021e to 22.5% in FY2023e. the secular trends of core modernization, usage cretionary retail are impacted as consumers will The credit profile is also supported by net cash of collaborative technologies and cloud migration restrict outdoor activities to essentials in the fore- position with significant liquidity in the form of as companies shift to digital business models to seeable future. However, Life Sciences vertical is surplus investments generated out of past cash pursue work from home model which will benefit expected to see stable demand; the demand for flows. Our sample set of 13 leading Indian IT Ser- IT Services companies. technology vertical would be strong owing to core vices companies reported surplus liquidity (net During H1 FY2021, ICRA sample companies (13 modernization and cloud adoption as companies of debt) of approximately Rs. 1,652 billion as on companies) grew by 4.8% in INR terms while in US$ shift to digital models led by compulsory work March 2020 despite healthy dividend pay-out in terms it grew by -2.3%, impacted by Covid-19 pan- from home. addition to share buybacks in FY2020.” Health ministry warns people against fake Co-WIN apps, The administrator module is for the administra- says govt-approved app will be launched soon tors who will be conducting these vaccination sessions, it said. Through this module, they can The Union Health Ministry cautioned people app, a digital platform created for real-time moni- create sessions and the respective vaccinators and against down- toring of COVID-19 vaccine delivery and distribu- managers will be notified. loading and tion by the Centre, is almost in its final stages of The registration module is for people to get reg- sharing personal implementation and hasn’t gone live on Google istered for vaccination. It will upload bulk data on information play store or any other app store. co-morbidity provided by local authorities or by on some apps Meanwhile, states and UTs have collected data of surveyors. named Co-WIN, healthcare and frontline workers who would be The vaccination module will verify the beneficia- “created by unscrupulous elements”, that sound administered the anti-coronavirus vaccine on first ry’s details and update vaccination status. similar to the upcoming official platform of the priority and the data is being uploaded on the The beneficiary acknowledgement module will government for carrying out the COVID-19 vacci- Co-WIN software, the ministry said. send SMS to beneficiaries. It will also generate nation process. The health ministry had earlier at a press confer- QR-based certificates after one gets immunised, “Some apps named ‘Co-WIN’ apparently created ence stated that Co-WIN digital platform includes the health ministry said. by unscrupulous elements to sound similar to a free downloadable mobile application which can The report module will prepare reports of how upcoming official platform of Government, are on help record vaccine data. One can register them- many vaccine sessions have been conducted, how Appstores. DO NOT download or share personal selves on it if they want the vaccine. many people have attended those, how many peo- information on these. MoHFW Official platform “There will be five modules in Co-WIN app — ple have dropped out etc. will be adequately publicised on its launch,” the Administrator module, registration module, vac- The app will also send real-time data of the tem- Union Health ministry tweeted. cination module, beneficiary acknowledgement perature of the cold-storages to the main server, The Co-WIN (COVID Vaccine Intelligence Network) module and report module.” it said. CELL IT, VOL-15, ISSUE - 06 6 KRISHNA, January -2021
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NEWS IN FOCUS Wipro delivers a second consecutive quarter Meritech to acquire Eoxys Systems India for its Push into IoT of strong performance Meritech Co., Ltd. HQ in Japan announced that “Wipro has delivered a second consecutive The expansion was led by improved revenue it will acquire majority stake in Bangalore-based quarter of strong performance on order book- growth trajectory and excel- Eoxys Systems India, which provides engineering ing, revenue and margins. Five of our sectors lence in operations with sev- services and solutions for IoT; through its subsidi- grew over 4% sequentially. We closed our larg- eral metrics at an all-time high. ary Meritech Software Private Limited in India. est ever deal win in Continental Europe. The Our Operating Cash Flows grew “Eoxys is delighted by the opportunity to become demand environment is steadily by 45% YoY with a significant part of the Meritech,” said Prabhakar Annavi, CEO improving, especially for digital improvement in outstanding receivables,” said, of Eoxys. “Joining hands with Meritech will pro- transformation, digital opera- Jatin Dalal, Chief Financial Officer. vide us with unique ability to con- tions, and cloud services. I am Outlook for the quarter ending March 31, tribute towards this large industry also pleased to share with you 2021 movement and create a highly that we have moved into our new organization We expect Revenue from our IT Services busi- innovative IoT ecosystem. We look structure and are stabilizing quickly,” said, Thi- ness to be in the range of $2,102 million to forward to being a part of this jour- erry Delaporte, CEO and Managing Director. $2,143 million*. This translates to a sequential ney.” “Our margins are now at a 22 quarters high. growth of 1.5% to 3.5%. “This acquisition will enable Meritech to strengthen its footprint in the IoT space. Eoxys will help bol- Strong Demand Drives TCS Q3 Growth Momentum ster Meritech’s market share in Cellular IoT, espe- cially NB-IoT and industrial IoT. We “Growing demand for core transformation ser- term. Our intimate knowledge of our customers’ are excited to make Eoxys part of vices and strong revenue conversion from ear- business contexts, our strong relationships across Meritech group and will continue lier deals have driven a powerful ecosystems, and our continued investments in to invest more in Cellular IoT mar- momentum that helped us over- research and innovation make us their preferred ket space”, said Harish Sachdeva, come seasonal headwinds and partner in their growth and transformation jour- Group CEO of Meritech. post one of our best performances neys.” in a December quarter. We are “Our Q3 growth is a very satisfactory outcome Airtel appoints Pradipt entering the new year on an opti- mistic note, our market position stronger than of our ability to leverage the proactive invest- ments made to capture the strong Kapoor as CIO ever before, and our confidence reinforced by the demand and be meaningful to our Bharti Airtel (“Airtel”), India’s premier commu- continued strength in our order book and deal clients. It is a strong endorsement nications solutions provider, announced the pipeline,” said, Rajesh Gopinathan, Chief Execu- of our resilience, way of working appointment of Pradipt Kapoor as Chief Infor- tive Officer and Managing Director. and the relative competitiveness mation Officer (CIO). He added: “Looking beyond the immediate busi- of our products and services. We In his new role, Pradipt will drive ness growth opportunity, we are tremendously celebrated the accomplishment of our Enterprise Airtel’s overall Engineering strat- excited by what lies ahead. Cloud is enabling a Agile by 2020 vision during the quarter, and with egy and be a key player in help- new class of boundaryless organizations, that can SBWS™, we have a well-oiled location-indepen- ing realize the company’s digital seamlessly partner and collaborate within larger dent execution model that brings in the resources vision. He will be member of the ecosystems to create innovative purpose-driven just in time, efficient execution, and machine- Airtel Management Board and report to Gopal offerings to customers. This boundaryless value led delivery governance that are delighting our Vittal, MD & CEO, Bharti Airtel. creation, supported by the seamless fabric of customers. All these augur well to progress our Welcoming Pradipt to Airtel, Gopal Vittal said: technology enabled by cloud together the seam- 25×25 future of work vision,” said, N Ganapathy “Airtel has always been a magnet for top global less fabric of talent enabled by our SBWS™, will Subramaniam, Chief Operating Officer & Execu- talent and we are delighted to have Pradipt on redefine industry after industry over the longer tive Director. board. He is an accomplished engineering leader and believes in creating value by enabling tech- 3i Infotech Announces Sale of its Software Products nology that is focused on outcomes. I am confi- dent his experience will add immense value to Business to Funds Advised by Apax Partners Airtel’s digital vision. I wish him the very best.” Since its incorporation in 1993, 3i Infotech has Karan Bajwa appointed as Google been providing a range of IT services and soft- ware products to 1,200+ customers across Cloud leader in Asia Pacific multiple industry verticals in over 50 countries. Karan Bajwa who currently leads Google Cloud The company operates through two business in India has been elevated to become the new segments: Services and Software Products. The leader for Asia Pacific, the company announced. Services segment, under the brand Altiray®, pro- Bajwa will lead all regional reve- vides consulting services, business optimization nue and go-to-market operations services and an extensive expertise in mobility, for Google Cloud, including on data analytics, big data, testing and application Google Cloud Platform (GCP) and 3i Infotech Limited, a global information technol- development. The Software Products business Google Workspace. ogy company, announced that it has entered into comprises a comprehensive set of core software Bajwa succeeds Rick Harshman who leaves the definitive agreements to sell its Software Prod- products for customers in banking, financial ser- organisation for a new opportunity, the company ucts business to funds advised by Apax Partners, vices and insurance (“BFSI”) verticals and includes said in a statement. for a total consideration of INR 10 billion. The key products such as Kastle™ (universal banking “A true test of 2021 will be how companies Software Products business will be acquired by a platform), AMLOCK™ (financial crime detection replatform and build on the cloud not only newly formed company named Azentio Software, and compliance software suite), Premia™ Astra for resilience but agility and innovation, and wholly owned by the Apax Funds. The transac- (core insurance software), MFund™ Plus (asset I’m excited for the opportunity to lead Google tion, subject to shareholder approval and rele- management platform) and Orion™ (enterprise Cloud’s business in APAC to maximise this next vant regulatory approvals, is expected to close in resource planning software). phase of growth,” said Bajwa. early 2021. CELL IT, VOL-15, ISSUE - 06 8 KRISHNA, January -2021
CHANNEL D-Link creates impact through its CSR efforts in Healthcare domain D-Link (India) Limited one of the leading net- bring about change through its CSR programs D-Link (India) Ltd. said, “A small effort is all working brands in the country through its D-Link has made some significant contribu- it takes to make a lasting impact. We recog- Corporate Social Responsibility (CSR) wing has tions like providing Advanced Life Support Car- nize that our actions as a responsible corpo- been working relentlessly on various social diac Ambulance to a hospital, donating over 8 rate entity can lead to progressive change in welfare projects with focused efforts on com- Dialysis machines to various medical centers, the society that we operate in. At D-Link Social munity wellbeing & sustainable development. supporting government healthcare initiatives welfare is an integral part of our value system. In recent times D-Link CSR team has been including the PM Care Funds Our commitment to Corporate Social Respon- working with various organization & institutes and much more. sibility (CSR) is focused on initiatives that make in healthcare space. These projects are tar- Expressing is view on health- a constructive contribution to the community. geted towards providing quality healthcare to care initiatives under CSR Healthcare is one such area that we have been those from socially marginalized and deprived purview of the organization, extensively working on, and we look forward sections of the society. In its earnest attempt to Tushar Sighat, MD & CEO – to helping those in need” ViewSonic India Collaborates with Ingram Micro to Fast Pace its LCD Division ViewSonic Corp announced its collabora- from 1st January 2021. This seamless part- tage, I believe we can create the value and tions with Ingram Micro, the world’s largest nership with a leading giant will append an share the value with partners and custom- provider of technology logistics services and additional benefit to the business growth ers. Then eventually make life more conve- solutions. Ingram Micro will be an exclusive and prospects for a longer nient and make business more efficient.” distribution partner for ViewSonic’s LCD term. Eric Wei – Senior Direc- In this year, ViewSonic will be adding new business targeting the Indian market. tor, Asia Pacific ViewSonic, and innovative products in its portfolio com- The LCD monitor business in India is at a said, “We are glad to coop- pelling its end customers. For ViewSonic, matured state and high end professionals erate with Ingram Micro, a this partnership will be a significant bene- and gaming professionals have been the key reputed national distributor, fit in reaching its retailers via one partner players in fostering its growth. Ingram Micro to jointly develop business in India. With Ingram Micro. This sole partner will ease the has commenced its business with ViewSonic Ingram’s strength and ViewSonic’s advan- distribution process benefiting both. Savex Technologies signs a distribution agreement with Fortinet Savex Technologies,one of India’s largest Infor- enablement training sessions, to equip partners established enterprise channel network across mation and Communication Technology Distrib- in smaller cities with the necessary knowledge India. With the added support of our TAC centre, utor, announced that Fortinet, a global leader in and skills to sell Fortinet’s solutions. we will grow the business for Fortinet products broad, integrated, and automated cybersecurity Fortinet’sSecurity-driven networking, a strategy and services, including solutions to secure hyper- solutions,has appointed Savex Technologiesas that converges networking and security across scale architectures, SD-WAN, 5G, Edge network- avalue-added distributor to further expand its the connected environment is fast gaining adop- ing, IoT, Endpoints, Critical Infrastructure and business and security market footprint in India. tion and market share in the Indian Market. From Operational Technologies.” The appointment builds on the strong demand the core, to the branch and remote workers, and Rajesh Maurya, Regional Vice for new solution requirements to secure the into the cloud it enables organizations to effec- President, India & SAARC,at For- edges that make up the new network including tively see and defend today’s highly dynamic tinet said “The appointment of the data center, WAN, local-area network (LAN), environments while preserving an excellent user Savex Technologies as a distrib- remote workersand cloud access. experience for employees and customers, keep- utor will provide our registered Savex Technologies Pvt Ltd,which was selected ing them relevant, competitive and resilient. partners greater flexibility to work with Fortinet for its long history of ICT distribution in India Savex Technologies as a distributor will provide and grow their business. Savex will help us to and its representation of many major IT brands, customers access to Fortinet technologies and keep up with new business demands in emerging will work with Fortinet to targetall market seg- services in over 80 cities across the country. technologies like SASE, SD-WAN, Network Access ments, including large enterprise, telecom and Jayant Goradia, Managing Direc- Control, EDR and Network Monitoring & Diag- SMB.The new distributor will appoint technical tor for Savex Technologies Pvt nostics. With Fortinet’s security-driven network- resources to support Fortinet’s business, includ- Ltd, said “Savex is pleased with its ing fast gaining more adoption in the Indian mar- ing a dedicated team to handle both pre-sales tie-up with Fortinet, and this part- ket, this partnership will play a strategic role in and post-sales customer support. Savex Technol- nership will help us offer compre- business expansion by adding new customers and ogies will run marketing campaigns and conduct hensive cybersecurity solutions to our vast and partners in smaller cities apart from the metros.” CELL IT, VOL-15, ISSUE - 06 9 KRISHNA, January -2021
CHANNEL MOBILITY Expansion, Diversification, Digital Presence on Top Priorities of Partners in 2021 After going through a roller coaster ride in the Gaming is another vertical, which witnessed a marketing support, said Nilesh Shah, Director of COVID-19 hit year of 2020, Indian IT channel is steady growth during the lockdown. Consumers Pune based Komal Systems. all set to kick start the year 2021 with hope and prefer to buy Gaming desktops and laptops for Pointing out the serious issue of unavailability optimism. Channel partners say that the previous entertainment as well as for work/learning. The of stocks at a local market, Debashis Kunti said, year was instrumen- demand for gaming solutions and accessories “Many vendors have the policy of allocating cer- tal in redefining will continue to grow in 2021, hence, partners tain SKUs to specific NDs. I think this is a rigid their business strat- are building their capabilities to tap this market. strategy and calls for removal. Such step creates egies to adapt to the Within gaming PCs, customers are opting for All- obstacles in the way of partners like us as we are New Normal. According to them the IT hardware in-one desktops, which is currently the rapidly not able to fulfil customers’ requirements due business will maintain the growth momentum growing category within the PC segment. to shortage/unavailability of stocks. Secondly in 2021 as virtual and contactless engagement “The demand for Gaming products and accesso- certain NDs block material in some regions and gain prominence and segments such as Storage, ries has increased in 2020, especially, during the hence, we lose potential business. NDs should Server, Networking and Gaming PC (All-in-one) initial months of the lockdown. Gaming segment have flexibility in terms of inventory stocking in will stimulate the industry growth. grew exponentially as people relied on online their respective branch warehouse.” Key Learnings from Corona Crisis gaming for entertainment. We are increasing our Partners also called out prominent PC brands to The corona crisis and subsequent nationwide focus on the Gaming hardware and accessories fulfil the government norms for local manufactur- lockdown made several established notions segment in 2021”, said Tarun Aggarwal, Director ing so that they can also participate in govern- irrelevant and one of those is a physical pres- of Digit Computer, New Delhi. ment tenders through GEM portal. ence. The rapid adoption of remote working and Partners also see growth prospects in the SMB Support from RP tech India distance learning has taught us the new way of vertical where the demand for PC, networking and Partners lauded RP tech India for its value-added engagement both formal and informal. In such server/storage solution is huge. Talking about the support during the lockdown. The company was a scenario, a strong digital footprint is absolute business roadmap, Debashis Kunti, CEO of Kol- first to launch the Green zone and Orange zone for seamless communication with target custom- kata based Iserve Solution and Services Pvt Ltd, offers to allow partners kick-start their business. ers. Partners have also realised the importance of said, “The demand for desktops and notebooks RP tech India also conducted innovative cam- online presence and hence, creating a company is huge in the enterprise vertical. Every month we paigns to promote WFH and LFH solutions. All website and social media handles is one of the get thousands of inquiries and we look forward these efforts helped partners to liquidate their top priorities of partners in 2021. to being more active in the B2B space through stocks and bring their business on track. “During the pandemic time, we realised the GEM. We will focus on the government agencies “The support from the RP tech has been fabulous, necessity of an online presence to keep our busi- and SMBs in West Bengal. Being a prominent RD, especially during the lockdown they supported us ness up and running. This year our priority is we also plan to support our local partners from through various schemes and offers. They should to launch a company website and social media WB and Jharkhand to crack the Corporate deals.” make a single point of contact and help partners handles to promote our business”, Ankit Dugar, Expectations from Vendors/ NDs to manage buying from any branch at any city so Director of Kolkata based Grapewine Networking Partners hailed the support received from brands that we can fulfil our multi-city orders”, said Amit Pvt Ltd., adding, “We are also contemplating to and national distributors during the lockdown. Mittal. list our company on the GEM portal to enter into However, this year they expect OEMs and NDs to Hailing the RP tech team, Nilesh Shah said, “RP the B2B business.” be more supportive and flexible in terms of price, tech is the best distributor in the IT market and Another key learning was effective and regular product availability and credit policies. I am working with them for more than 15 years communication with customers. Partners focused “We expect the vendors to give us the same level now. They are very flexible and helpful. Even local on strengthening their customer relations to playing field for all the categories of products to team and product managers directly work and ensure recurrent business. “As not much business compete with the online channel. The volume coordinate with us, which improves confidence was happening in April, May and June, we decided and reach of E-Commerce companies are much and help us to focus more on RP tech product to strengthen our relations with customers so faster than the conventional channel. Therefore, line.” that when the lockdown is lifted, they will first we need to be given the same level playing field While appreciating the work culture at RP tech, remember us for their requirements”, said Nichay so that our business also grows at the same pace. partners also gave some valuable suggestions to Gupta, Director of Mumbai based DataForce. We also want brands to give us the equal oppor- the company. “RP tech India has a very friendly Partners also realised the importance of having a tunity in terms of price and product exclusivity, culture and we have very easy access to their healthy bottom line during the pandemic. Hence, which they offer to online channel”, said Ankit senior management, Brands teams and product striking a balance between revenue and profit is Dugar. heads. They always help us to get business done crucial for the channel business in this year. Adding to the point, Amit Mittal said, “We expect at right time and the right place. However, they Business Roadmap and Growth Plans NDs and OEMs to be flexible in term of their credit should focus more on channel business and give Expansion and diversification are the key focus policy to help us serve more clients. Also, they us preference in terms of business and stock allo- areas of the business roadmap of channel part- should ensure the timely delivery of the orders so cation”, said Ankit Dugar. ners. Many partners are exploring to step into the that we do not miss potential customers.” Another partner, Debashis Kunti said, “RP tech growing PC and Gaming business, whereas some Apart from support in terms of price, credit and should increase stick availability in Kolkata and of them are focused on geo-expansion and B2B inventory, partners also voiced out the alloca- also they should reconsider their existing credit business. tion of marketing budgets. “Vendor manage- policies.” “Our key strategy will be expanding our reach by ment allows us to build a relationship with NDs “We are a very old and prominent partner of RP offering new Enterprise-level products & solu- and service providers that will strengthen both tech India and our experience with them has tions and grow our wallet share with our existing businesses. The process should be properly always been excellent. They should conduct reg- clients. Hiring seasoned professionals and train- structured so that it is a win-win for both sides. ular events for gaming products and target their ing the existing team will also be our priorities Secondly, distributor expectation in marketing marketing activities to youngsters who are target this year. We plan to expand our team by 25% and should be based on a mutually beneficial partner- buyers of Gaming hardware and accessories, said increase revenue by 40% in 2021”, said Amit Mit- ship. We expect both OEMs and NDs to support Tarun Aggarwal. tal, MD of Shree IT Solutions, Gurugram. us with product, market information, training and CELL IT, VOL-15, ISSUE - 06 10 KRISHNA, January -2021
PMP TM Peak Throughput up to 1.2Gbps CELL IT, VOL-15, ISSUE - 06 11 KRISHNA, January -2021
HARDWARE & TECHNOLOGY SPECIAL NEWS NETGEAR to Accelerate Wi-Fi 6 Imple- VAIO to Relaunch in India Known for its extensive range of sleek and portable of premium, intelligently-crafted laptops. Collabo- mentation in India with the launch of Nighthawk RAX50 laptops equipped with top-of-the-shelf features that rating with Flipkart, VAIO aims to regain its place With the broadest range make for high-performance capability, the Japan- and popularity amongst its customers all over again. of Wi-Fi 6 offerings in the based company, The label is all geared up to foray into the sector to industry, NETGEAR, the VAIO is all set to conqueror it all once again. leading provider of Wi-Fi make a come- The brand that offers various services such as man- solutions continue the com- back in January. ufacturing, sales and marketing as well as servicing mitment to advance Wi-Fi Relaunching itself of VAIO laptops under the VAIO trademark in Hong performance with the launch of a new product in the country on Kong, Macau, Malaysia, Singapore, Taiwan, Middle in its line-up of Wi-Fi 6 Router. With the launch 15 January 2021, East markets is now strutting in India to reimagine of NETGEAR Nighthawk RAX50, the performance it is retracing its way into tech-enthusiast’s hearts and co-create the future of laptops in the coun- line will now join the fastest growing segment of as it steps back in the competition with the Hong try. Fueling the interest of tech-enthusiasts, VAIO Wi-Fi advanced solutions – Wi-Fi 6 systems. Kong-based Nexstgo Company Limited. intends to re-secure its rapport as the pioneer of The Wi-Fi 6 (802.11ax) empowers with faster VAIO Corporation will debut in India with its range tech-savvy laptops. Wi-Fi speeds with reliable connections, so one can enjoy buffer-free streaming, faster down- Netrack introduces Seismic Rack Cabinet to protect IT loads, and can add more smart home devices equipment from Earthquake without slowing down the Internet experience. It also offers better coverage and, more impor- When a company plans to set up an IT room, hardship, sudden force, vibration, or a physical tantly, has the power and capacity to handle the there is a considerable invest- threat that the surrounding environment might dozens of devices in the typical congested smart ment they consider for pur- bring to the equipment. For instance, an earth- home. chasing the right equipment quake is an uncalled-for event that’s inevitable; The newly launched Nighthawk RAX50 is a dual- as per their need, server rack and an earthquake-proof server rack is the right band model, but it has 6 strings. It also has four cabinets being one among solution for the same. LAN ports, so one can connect wired devices such the most important. A single No matter wherever a company may be located, as game consoles and smart TVs without purchas- server rack can house a piece it would want the server and other telecom- ing an additional switching hub. Now, one can of equipment worth thousands munication equipment to be operational at all enjoymore comfortable home time with RAX50, of dollars. times. To reduce the risk involved and minimize including timeless web meetings and uninter- System administrators need to be sure that equipment damage, an IT rack needs to have rupted video streaming. the purchased rack will be able to handle any proper seismic protection. Mechanically Tough- XPG SUMMONER Gaming Keyboard, a STL launches Garuda, a smart 5G indoor small cell Right Accessory for Extreme Gaming Experience STL, an industry-leading integrator of digital ADATA, a leading manufacturer of high-perfor- num top panel with open-chassis design. Equipped networks, unveiled Garuda, a smart 5G Indoor mance DRAM modules and NAND Flash storage with CHERRY MX RGB mechanical switches, the small cell. With Garuda, STL continues to play an application prod- XPG SUMMONER keyboard offers complete game instrumental role in building an indigenous 5G ucts and acces- control, tactile feedback and the highest click sories, recently precision with a 1000 Hz polling rate. The device announced the comes in three variants: Cherry MX Silver which is launch of XPG fast and sensitive switches, Blue which comes in SUMMONER the classic and tactile design switches and the Red Gaming Keyboard. The SUMMONER has an alumi- one quiet and linear switches. ecosystem and enabling its customers to provide ASUS Announces Z590 Motherboards at CES 2021 enhanced 5G experiences in the future. A game changer for the technology landscape, 5G Following the launch of the sors andfeature beefed-up VRMs for responsive will enable many data intensive real-time appli- Intel® Z590 desktop plat- and reliable power delivery, along with enhanced cations. However, 5G signals will require closer form at CES 2021, ASUS VRM and M.2 thermal solutions. Comprehensive proximity to mobile devices, creating a need for announced its new Z590 connectivity options includeonboard USB 3.2 Gen short range networks. Such access raises ques- series motherboard lineup 2X2 Type-C®, up to 10 Gb Ethernet and future- tions regarding coverage at a premise level. which spans the entire spec- proof Intel WiFi 6E.In addition, a host of AI-pow- Garuda indoor small cell solution addresses these trum of top-end ROG Maxi- ered technologies — AI Overclocking, AI Cooling, challenges by using devices as cellular access mus XIII, high-performance AI Networking and Two-Way AI Noise Cancelation points, providing 5G grade coverage to meet ROG Strix, durable TUF Gam- — allow users to optimize their system with min- the burgeoning data demands of the end users. ing, and steadfast Prime motherboards. These imal effort. A full reveal of each series will be held STL Garuda offers a low cost and agile means for motherboards are designed to maximize the full in the coming weeks. faster 5G readiness, improving the economics for potential of the 11th Gen Intel® Core™ proces- Digital Service Providers and enterprises. Turn a Touch Interface Touchless with Intel RealSense TCS Intel announced less one while maintaining a familiar and to seamlessly convert a touch interac- Intel® RealSense™ intuitive user experience. W ith the pan- tion to a touchless one. TC S provides Touchless Control demic affecting people worldwide, pay a smooth transition without changing Sof tware (TC S), a sim- and check-in stations, automated teller existing user inter faces or writing a sin- ple solution for con- machines and ordering kiosks could use gle line of code, creating a safer way of verting a touch-based the Intel RealSense sof tware and camera interacting with public displays.” kiosk or digital sign to offer safer, touch-free options.“Intel into a safer, touch- RealSense TC S leverages computer vision CELL IT, VOL-15, ISSUE - 06 12 KRISHNA, January -2021
MOBILITY Worldwide Market for Used Smartphones to Reach 351.6 How OPPO is Reinventing Million Units with a Market Value of $65 Billion Glass Experience with IDC expects worldwide shipments of used smart- Reno Glow phones, inclusive of both officially refurbished with bundling (family plans and services) to get It will be true to say that smartphones are con- and used smartphones, to reach a total of 225.4 consumers to turn over their old device and sidered as an extension of people’s personalities. million units in 2020. This represents an increase upgrade. Although 2020 volume was not as large Their phone is not an extension of how they see of 9.2% over the 206.5 million units shipped in as expected, the used market still performed well themselves, 2019. IDC proj- compared with the new market, where IDC is but how they ects used smart- expecting a 6.4% decline for smartphones for the want to make phone ship- year. As with our previous forecast, we still expect an impression ments will reach to see double-digit growth during the forecast on others. 351.6 million period, at an average of 11.8%. Hence, the units in 2024 “In contrast to the recent declines in the new looks of a smartphone play a major role in deter- with a com- smartphone market, as well as the forecast for mining the overall buying decision. pound annual minimal growth in new shipments over the next Over the years, OPPO has designed and devel- growth rate (CAGR) of 11.2% from 2019 to 2024. few years, the used market for smartphones oped magnificent smartphones that seamlessly Much of the 9.2% growth continues to be driven shows no signs of slowing down across all parts marry both humanity and technology together. by mature markets in which trade-in emulates a of the globe,” said Anthony Scarsella, research Consumer satisfaction lies at the ethos of OPPO’s form of subsidy to push consumers to upgrade. manager with IDC’s Worldwide Quarterly Mobile product development and thus with the Reno Over the past year, we have seen rapid growth Phone Tracker. “Refurbished and used devices series, OPPO has always introduced power-packed in trade-in programs and average selling prices continue to provide cost-effective alternatives to products as per the consumer’s demands. (ASPs) across numerous channels. Premium flag- both consumers and businesses that are looking With the launch of Reno5 Pro 5G, OPPO will be ship offerings continue to rely heavily on trade-in to save money when purchasing a smartphone. elevating the possibilities of masterful craftsman- programs to make the upfront cost more afford- Moreover, the ability for vendors to push more ship which will come with the industry-first Reno able to consumers. Vendors such as Apple, Sam- affordable refurbished devices in markets where glow design in a striking Astral Blue color. sung, and Huawei have all implemented their they normally would not have a presence is help- OPPO’s designers devised an aesthetic experience own programs with very aggressive trade-in ing these players grow their brand as well as their that is resonant with the Milky Way. The Reno offers compared with other channels. Telcos ecosystem of apps, services, and accessories.” Glow effect is an industry-first AG (Anti-Glare) on the other hand are using trade-in combined Glass Process that shows class, giving a stunning look to the device. The unique AG glass process Worldwide Used Smartphone Shipments (shipments in millions of units) makes the smartphone shine like millions of dia- Region 2020 Ship- 2020 Market 2024 Ship- 2024 Market 2019-2024 monds embedded into the glass body. ments Share ments* Share* CAGR* North America 55.0 24.4% 94.9 27.0% 14.9% Lava launches world’s first ‘made- Rest of World 170.4 75.6% 256.7 73.0% 10.1% to-order’ customisable smartphone Lava has launched world’s first smartphones – Total 225.5 100.0% 351.6 100.0% 11.2.% MyZ – that can be customised and even upgraded Source: IDC, Worldwide Used Smartphone Forecast, 2020–2024, Dec 2020. to suit the customers’ requirement. MyZ is Announcing boAt’s $100 Million Funding By Warburg Pincus uniquely designed to allow customers to cus- Starting off 2021 on a high note, we’re elated carved out within the industry and stands to tomize their smartphone to announce that boAt has raised approximately benefit from the secular tailwinds of e-commerce to suit their needs, before $100 million from an affiliate of Warburg Pincus, growth in India. Warburg Pincus is excited to purchase (being called a leading global private equity fund focused on partner with the management team of boAt led as My-Z). The phone can growth investing. by Aman & Sameer in this journey and we look also be upgraded post We welcome Warburg Pincus as a new investor forward to supporting them through the next purchase (being called as Z-Up). These smart- into the company. This is a vote of confidence for phase of the company’s growth.” phones can be customised in 66 unique ways our business model and growth prospects. The The investment by Warburg Pincus will enable with options of increasing or changing RAM, investment is great news for not only the com- the company to further fortify its leading market ROM, front camera, rear camera(s) and even the pany but for the entire D2C sector. The invest- position, widen its R&D capabilities and product colour of the phone. This is unprecedented in the ment has come at the right time as we make portfolio, and build on boAt’s efforts to create 25-year history of the phones in the world. efforts to ramp up our manufacturing and global and support a manufacturing ecosystem under World’s first ‘Made-to-Order’ phone supply chain”, says Aman, co-founder, boAt. the Make-in-India initiative. Avendus Capital In a move that will redefine the smartphone indus- As a digitally native brand in India, boAt has con- acted as the exclusive financial advisor to Boat try and its use by customers, Lava announced this sistently been breaking barriers in a sector tradi- and its shareholders on the transaction, enabling unique ‘Made-to-Order’ concept for smartphones tionally dominated by established global brands, the manufacture of products in India. which will allow customers to choose between placing India on the global map. In addition to As boAt enters the next phase of growth and a 2GB, 3GB, 4GB or 6GB RAM, and mix & match solidifying its position in the Indian market as innovation, we look forward to benefitting from it with 32GB, 64GB & 128GB ROM in a combi- the #1 player, boAt has also emerged as the 5th Warburg’s pedigree, collective experience and nation of your choice. Further you can choose largest wearable brand globally, according to IDC resources in helping us scale. Going forward, between a dual (13+2MP) or a triple rear camera data. with the Government’s support, we will focus (13+5+2MP), an 8MP or a 16MP selfie camera. Vishal Mahadevia, Managing Director and Head, on building capabilities in domestic R&D and You can also select a color of your choice, your Warburg Pincus India, said: undertake vertical integration own version of Lava’s Z series – and your MyZ is We see a compelling growth story across both the hearable and ready. You can order this ‘Made-to-Order’ device in boAt and believe the company wearable space to establish India on Lava e-store- www.lavamobiles.com and your is well-poised to build upon the as a global supplier.”, says Sameer unique smartphone, made just for you, will be strong leadership position it has Mehta, Co-Founder, boAt. delivered to you. CELL IT, VOL-15, ISSUE - 06 13 KRISHNA, January -2021
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