Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
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Agenda Simplicity Trends Streamlined Routines Fewer Ingredients Informed Consumers Barely-there Makeup Beauty in Simplicity Mindfulness/Wellness Products Meeting the Trend Formulating for Skin Care and Hair Care Market Information Body Care Formulations Facial Skin Care Formulations Hair Care Formulations Summary Smart science to improve lives™
Beauty in Simplicity More does not necessarily mean better More ingredients, more cost, more complication! That is why we have a selection of formulations created Beauty in Simplicity with the ‘less is more’ philosophy in mind After all, there is Beauty in Simplicity! The joy sometimes is in the simple beauty - Frank Deford Smart science to improve lives™
Beauty in Simplicity Many popular brands and sectors also embrace this concept Personal Care Image sources: google.co.uk; haagendazs.us; cdon.com; pinterest.com; thetrendspotter.net Smart science to improve lives™
Simplicity Trends Streamlined Routines Fewer Ingredients Informed Consumers Fewer steps and less Reduce the number of Clear claims and products ingredients the skin is understandable exposed to product compositions Personal Care Barely-there Makeup Mindfulness/Wellness Less is more, enhancing A desire for self-care your features and simplicity Smart science to improve lives™
Streamlined Routines Consumers are seeking simpler routines with fewer steps to save time 3 step skincare Europe: haircare NPD by select convenience routines and claims, 2015-16 vs 2019-20 product sets Apr 2015 - Mar 2016 Apr 2019 - Mar 2020 25 % of launches 20 NPD with convenience 15 Personal Care related claims are limited 10 or stagnating 5 0 Multi-use products for ease and to help consumers cut back Image sources: Mintel GNPD lookfantastic.com and superdrug.com Smart science to improve lives™
Fewer Ingredients Reducing Products and Ingredients Consumers have started to pay attention to how many products they use and what is in them 81% of Italian women using Europe: consumers who buy natural or organic toiletries because they are better for BPC products say they use their health, by select countries, 10 products or fewer on a 2013 vs 2018 daily basis (Lightspeed/Mintel) 2013 2018 Personal Care 70 66 65 58 61 60 % of consumers Clean Beauty 47 48 48 48 50 Natural ingredients are a draw 40 37 39 for consumers 30 20 Shift towards sustainable and 10 eco-friendly products may also 0 contribute France Germany Italy Spain UK Lightspeed/Mintel Smart science to improve lives™
Informed Consumers Buying less but better will be the mantra of 2021 (WGSN) ‘Skip-care’ trend - consumers put greater focus on functional, results-driven products Personal Care Demand for understandable product compositions trendhunter.com Brands will need to build consumers' trust by proving claims 60% of women believe beauty brands that claim to be ‘clean’ do not detail why (Influenster and Bazaarvoice) Smart science to improve lives™
Barely-there Makeup Barely-there makeup looks are commanding the catwalks Consumers look to use makeup for a subtle boost that enhances their features Personal Care Instagram - @victoriabeckham and @ashghotcakess Focus on products that Products launched in 2020 hydrate and brighten, which is Claim Variants (% of total) reflected in 2020 launches Moisturising / Hydrating 88.67% Brightening / Illuminating 40.39% Importance of skin health Total Sample 100.0% Mintel GNPD Smart science to improve lives™
Simplicity and Self Care Shift towards a more simplistic life with a greater focus on self care Wellness messaging on pack has seen an increase Europe: Number of BPC launches with selected ‘wellness’ messaging on pack, Aug 2017 – Jul 2020 Ayurvedic Mood Boosting Calming/Relaxing Wellness 2,500 Personal Care No. of launches 2,000 1,500 1,000 500 0 Mintel Aug 2017 - Jul 2018 Aug 2018 - Jul 2019 Aug 2019 - Jul 2020 GNPD EMEA consumers were most influenced by the impact a product had on health and wellbeing when making a purchase decision on beauty/grooming products Smart science to improve lives™
Products Meeting the Trend 3-Step Introduction Kit, Clinique, 1968 Skin & Tonic new product range, 2020 Personal Care No Makeup Skincare line, Organic Coconut Perricone Melt, KOPARI MD, 2019 BEAUTY, 2020 Image sources: skinandtoniclondon.com, johnlewis.com, lookfantastic.com, Mind Blown Hair + Body Treatment cultbeauty.co.uk, weareparadoxx.com Oil Candle, We Are Paradoxx, 2020 Smart science to improve lives™
Skin Care and Hair Care These formulations are designed to: Skin Care: Body Be sophisticated yet simple, with a low number of efficient ingredients and low usage levels Impart a great skin/hair feel Be cost effective Beauty in Simplicity Skin Care: Face Skin Care Hair Care Hair Care Skin care retail value Hair care retail value €26.7bn (EMEA, 2020) €20bn (EMEA, 2020) Euromonitor Smart science to improve lives™
EMEA Skin Care Market Size EMEA Skin Care Market Size 22000 20000 It is predicted that 18000 Eastern and Western 16000 Europe will see steady growth over EUR Millions 14000 12000 the next 4 years. The Middle East and Africa Personal Care 10000 region is expected to 8000 grow by 6000 approximately 90%. 4000 2000 Eastern Europe 0 2019 2020 2021 2022 2023 2024 Middle East and Africa Year Western Europe Euromonitor Smart science to improve lives™
Skin Care: Body In EMEA, the body care market is at €5bn Main Menu It is predicted to remain around €5bn until 2024 Beauty in Simplicity Care and Hydrate Naturally Elegant Moisture Surge Body Lotion Lotion Hydrating Lotion Smart science to improve lives™
CH0107 Care and Hydrate Body Lotion Care for your skin with this long-lasting hydrating body lotion Skin is left feeling soft, smooth and moisturised with DuraQuench™ IQ SA delivering up to 72 hours of skin moisturisation Formulation Beauty in Simplicity Crodafos™ CES is used to provide a rich texture Fruitliquid™ Seabuckthorn is a fruit extract and provides anti-inflammatory and astringent properties Smart science to improve lives™
CH0107 Care and Hydrate Body Lotion Product/INCI Name Functionality % w/w Part A Crodamol™ GTCC (Caprylic/ Capric Triglyceride)1 Natural emollient 10.00 Crodafos™ CES (Cetearyl Alcohol (and) Dicetyl O/W emulsifier 5.00 Phosphate (and) Ceteth-10 Phosphate)1 DuraQuench™ IQ SA (Cetyl Stearate (and) Isostearyl Intelligent Isostearate (and) Cetyl Alcohol (and) Potassium Cetyl 2.50 moisturisation active Phosphate (and) Stearic Acid)1 Xiameter PMX-0245 (Cyclopentasiloxane)3 Silicone emollient 1.00 Beauty in Simplicity Part B Water Deionised (Aqua) - To 100 Pricerine™ 9091 (Glycerin)1 Humectant 3.00 Keltrol CG-SFT (Xanthan Gum)4 Thickener 0.50 Part C Botanical with anti- Fruitliquid™ Seabuckthorn (Water (and) Propylene inflammatory 1.00 Glycol (and) Hippophae Rhamnoides Fruit Extract)2 properties Euxyl PE 9010 (Phenoxyethanol (and) Preservative 0.80 Ethylhexylglycerin)5 Fragrance Sunny A298006 (Parfum)6 Fragrance 0.10 To pH 5.5- Sodium hydroxide (10% w/w solution) pH adjuster 6.0 Suppliers: 1: Croda 2: Crodarom 3: Dow Corning 4: CP Kelco 5: Schülke 6: Ungerer Smart science to improve lives™
Crodafos™ CES Complete Emulsifying System INCI: Cetearyl Alcohol (and) Dicetyl Phosphate (and) Ceteth-10 Phosphate A phosphate-based emulsifying and conditioning wax which imparts a rich feel Care and Hydrate Body Lotion It is believed that phosphate esters are naturally substantive and mild to skin, due to the similarity of their chemical configuration to phospholipids naturally found in Personal Care the skin Crodafos CES emulsions also provide excellent resistance to wash-off making them great for water resistant sunscreens Smart science to improve lives™
DuraQuench™ IQ SA Care and Hydrate Body Lotion Intelligent Hydration INCI: Cetyl Stearate (and) Isostearyl Isostearate (and) Cetyl Alcohol (and) Potassium Cetyl Phosphate (and) Stearic Acid Forms an intelligent structural bilayer on the skin’s surface while reinforcing the skin’s natural barrier Personal Care Visibly increases moisturisation with long-lasting Moisture Surge Hydrating Lotion hydration benefits from wash-off and leave-on systems Sensorial moisturisation Physical reduction in skin drying Smart science to improve lives™
DuraQuench™ IQ SA Leave-on Features and Benefits Up to 72 hours long-lasting hydration Temperature and humidity responsive Personal Care Visible improvement in skin dryness Smart science to improve lives™
Fruitliquid™ Seabuckthorn The Olive of Siberia INCI: Glycerin (and) Butylene Glycol (and) Water (and) Hippophae Rhamnoides Fruit Extract Care and Hydrate Body Seabuckthorn berries are very high in vitamin C, five times more than kiwi fruit Personal Care They have principally been used to help improve resistance to infection The berries are mildly astringent, and a decoction of them has been used as a wash to treat skin irritation Its oil is recommended for topical application for treating eczema, psoriasis, sores and burns Smart science to improve lives™
C2761 Naturally Elegant Lotion This light, yet intensive lotion is perfect for everyday moisturisation The 100% naturally-derived Crodamol™ SSA delivers a soft, velvety skin feel and is easily absorbed Formulation Beauty in Simplicity Crodamol™ IPIS gently hydrates the skin Contains whilst NatraGem™ EW, which is also Natural 100% naturally derived, Ingredients creates an elegant texture Smart science to improve lives™
C2761 Naturally Elegant Lotion Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 PricerineTM 9091 (Glycerin)1 Humectant 3.00 Part B NatraGemTM EW (Glyceryl Stearate (and) Beauty in Simplicity Polyglyceryl-6 Palmitate/ Succinate(and) Cetearyl O/W emulsifying wax 5.00 Alcohol)1 CrodamolTM IPP (Isopropyl Palmitate)1 Light emollient 4.00 Light and silky CrodamolTM IPIS (Isopropyl Isostearate)1 1.00 emollient CrodamolTM SSA (Decyl Isostearate (and) Light emollient 1.00 Isostearyl Isostearate)1 Part C Euxyl PE9010 (Phenoxyethanol (and) Preservative 0.80 Ethylhexylglycerin)2 Suppliers: 1:Croda 2:Schülke Smart science to improve lives™
NatraGem™ EW Performance by Nature INCI: Glyceryl Stearate (and) Polyglyceryl-6 Palmitate/Succinate (and) Cetearyl Alcohol Stickiness 10 Naturally Elegant Lotion Creates a range of formulations, from lotions to 8 high viscosity creams 6 Non-whitening, with excellent 4 Personal Care Spreadability Rubs to absorbancy sensory 2 100% naturally derived 0 Benefits: Easily spreadable Quickly absorbed Non-sticky Wetness Grease Smart science to improve lives™
ZA-0163 Moisture Surge Hydrating Lotion This cream, as the name implies, is an ultra-moisturising lotion It glides smoothly on the skin thanks to Crodamol™ IPM, the perfect solvent and emollient in one Formulation Beauty in Simplicity DuraQuench™ IQ SA, a powerful moisturising active, gives the lotion the boost of moisturisation needed for application on dry skin Smart science to improve lives™
ZA-0163 Moisture Surge Hydrating Lotion Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 Dissolvine® NA2-P (Disodium EDTA)2 Sequestrant 0.05 Glycerin2 Humectant 2.00 Part B Crodex™ M (Cetearyl Alcohol (and) Potassium Cetyl Emulsifier 3.00 Phosphate)1 Petroleum Jelly (Petrolatum)2 Emollient 2.00 Beauty in Simplicity Crodamol IPM (Isopropyl Myristate) 1 Emollient 1.00 Belsil DM 350 (Dimethicone) 4 Emollient 0.50 Mineral Oil (Paraffinum Liquidum)2 Emollient 5.00 DuraQuench™ IQ SA (Cetyl Alcohol (and) Isostearyl Isostearate (and) Potassium Cetyl Phosphate (and) Moisturising Active 1.00 Cetyl Stearate (and) Stearic Acid)1 Crodacol™ C90 (Cetyl Alcohol)1 Viscosity Builder 0.50 Phase C ViscOptima™ SE (Sodium Polyacrylate (and) Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether Rheology Modifier 0.50 Myristate (and) Polysorbate 20)1 euxyl® PE9010 (Phenoxyethanol (and) Preservative 0.80 Ethylhexylglycerin)3 Sodium Hydroxide (18% solution) 2 pH Adjuster 0.05 Suppliers: 1: Croda 2: Radchem 3: Savannah Fine Chemicals 4: Wacker Smart science to improve lives™
Crodex™ M INCI: Cetearyl Alcohol (and) Potassium Cetyl Phosphate Moisture Surge Hydrating Lotion Extremely mild emulsifying wax suitable for a wide selection of Personal Care applications Pleasing aesthetics for the consumer Personal Care Very robust offering a solution for difficult-to-use ingredients Mild Face Cream Creates liquid crystals Easy-to-use, one pot process suitable for very simple formulations Smart science to improve lives™
Skin Care: Face In EMEA, the facial skin care market is at €19bn Main Menu It is predicted to grow by €1.1bn by 2024 Affordability as well as performance and quality are key Personal Care Refresh and Mild Face Cream Extra Care Crème Light and Refreshing Rejuvenate Face Cream Smart science to improve lives™
C2755a Refresh and Rejuvenate Brighten your eyes when you wake with this silky refresh and rejuvenate cream Due to the inclusion of Crodamol™ STS and ViscOptima™ SE, this delicate formulation will leave your skin feeling silky Formulation smooth Beauty in Simplicity This formulation provides the ideal base for Cold consumer-appealing anti-ageing claims, Process delivered through the possible incorporation Manufacture of Sederma actives such as Matrixyl® 3000 and Beautifeye™ Smart science to improve lives™
C2755a Refresh and Rejuvenate Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 PricerineTM 9091 (Glycerin)1 Humectant 3.00 Part B CrodamolTM GTCC (Caprylic/Capric Triglyceride)1 Medium emollient 3.00 Beauty in Simplicity Silicone-like feel CrodamolTM STS (PPG-3 Benzyl Ether Myristate)1 2.00 emollient Part C ViscOptimaTM SE (Sodium Polyacrylate (and) Rheology modifier and Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether 1.50 emulsion stabiliser Myristate (and) Polysorbate 20)1 Part D Euxyl PE9010 (Phenoxyethanol (and) Ethylhexylglycerin)2 Preservative 0.80 Suppliers: 1:Croda 2:Schülke Smart science to improve lives™
Crodamol™ STS Superior to Silicone Refresh and Rejuvenate INCI: PPG-3 Benzyl Ether Myristate A multifunctional alternative to silicone, used in skin and hair care applications. Shine/gloss enhancer, with a silicone-like feel and functionality Personal Care Improves emulsion aesthetics Shine Enhancing Conditioner Detackifies popular emollients Smart science to improve lives™
Sederma Actives Matrixyl® 3000 INCI: Glycerin – Aqua (Water) – Butylene Glycol – Carbomer – Polysorbate 20 – Palmitoyl Tripeptide-1*– Palmitoyl Tetrapeptide-7 (*former INCI name: Palmitoyl Oligopeptide) Beauty in Simplicity Promotes wrinkle smoothing and improves tone and elasticity Beautifeye™ INCI: Glycerin –Albizia Julibrissin Bark Extract –Darutoside Lifts the upper eyelid, reduces crow’s feet wrinkles, fades away dark circles and diminishes puffiness Both have a recommended usage level of 3% Smart science to improve lives™
Matrixyl® 3000 Restores Skin’s Metabolism of Youth Supports the activation of the cutaneous repair process, and in particular at the level of the fragile and UV-damage prone papillary dermis Personal Care T0 T1 Month T2 Months The repairing effect of Matrixyl 3000 promotes the visible quality of the skin by decreasing the appearance of wrinkles and improving tone and elasticity Smart science to improve lives™
Beautifeye™ Young around the Clock… The first cosmetic ingredient that visibly lifts the upper eyelid. It also reduces crow’s feet wrinkles, fades away dark circles and diminishes puffiness by protecting, strengthening and improving the dermis properties By consolidating the fragile microvascular network and stimulating the detoxifying systems, Beautifeye reduces capillary leakages and accumulation of glycotoxic pigments responsible for uneven coloration and fatigue appearance Personal Care A visible lifting of the upper eyelids after two months T0 T2 Months Dark circles fade, due to removal of red and blue Smart science to improve lives™
ZA-0016 Mild Face Cream This simple, 6-ingredient, Mild Face Cream feels fresh and light on application The formulation uses Crodex™ M, together with Crodamol™ IPM, to help create a stable formulation with a clean feel Formulation Beauty in Simplicity Pricerine™ 9091 provides a gentle moisturisation whilst leaving the skin feeling silky smooth Smart science to improve lives™
ZA-0016 Mild Face Cream Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 Pricerine 9091 (Glycerin)1 Humectant 3.00 Part B Beauty in Simplicity Crodex M (Cetearyl Alcohol (and) Potassium Cetyl Emulsifier 3.00 Phosphate)1 Crodamol IPM (Isopropyl Myristate)1 Emollient 2.00 Part C Euxyl PE9010 (Phenoxyethanol (and) Preservative 0.80 Ethylhexylglycerin)2 Part D ViscOptima™ SE (Sodium Polyacrylate (and) Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether Rheology Modifier 0.80 Myristate (and) Polysorbate 20)1 Suppliers: 1:Croda 2:Schülke Smart science to improve lives™
ViscOptima™ SE Hydrating Lotion Moisture Surge Optimum Stability INCI: Sodium Polyacrylate (and) Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether Myristate (and) Polysorbate 20 Instant and effective thickening at low inclusion levels Self emulsifies up to 30% oil and silicone Personal Care Refresh and Rejuvenate Can be incorporated at any time during formulation Cold and hot processable Mild Face Cream Temperature and freeze-thaw stability Silky, silicone-like skin feel Smart science to improve lives™
TH 51A 87 Extra Care Crème This rich, viscous cream is a great way to provide some extra care for your skin Utilising Super Hartolan™, this is one of the most effective moisturisers, emollients and emulsifiers known to cosmetics Formulation science Beauty in Simplicity Cithrol™ PGTL binds the system together for effective water in oil emulsification of the formulation Smart science to improve lives™
TH 51A 87 Extra Care Crème Product/INCI Name Functionality % w/w Part A Light Paraffinum Liquidum Emollient 11.00 Crodamol™ CAP (Cetearyl Octanoate High Spreading Emollient, Water (And) 5.00 Repellent Film Forming Isopropyl Myristate)1 Petrolatum Prevents Skin Moisture Loss 3.00 Beauty in Simplicity W/O Emulsifier, Skin Nourishing & Super Hartolan™ (Lanolin Alcohol)1 2.00 Protective Emollient Microcrystalline Wax Thickening Agent 9.00 Aluminium Stearate Emulsion Stabiliser 0.10 Cithrol™ PGTL (Tri(Polglyceryl-3/Lauryl) W/O Emulsifier 1.50 Hydrogenated Trilinoleate)1 Part B Deionised Water (Aqua) - To 100 Pricerine™ 9091 (Glycerin)1 Humectant 2.00 Magnesium Sulphate Heptahydrate Pure2 Emulsion Stabiliser 0.70 Part C Euxyl PE 9010 (Ethylhexylglycerin (And) Preservative 0.80 Phenoxyethanol)3 Suppliers: 1. Croda 2 : Merck 3: Schülke Smart science to improve lives™
Cithrol™ PGTL Discover Effortless Performance Extra Care Crème INCI: Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate Effective at low use level Excellent emulsion stability, with no requirement for co-emulsifiers Personal Care Light and Refreshing Face Cream Able to create a variety of formulation sensories Recognised as 100% bio-based by the USDA BioPreferred® Program Vegan* *can be considered to be generally suitable for vegan; however, as there is no single agreed definition nor a standard global certification, if you are interested in making a vegan claim, please request our Vegan Suitability statement for specifics on this product and compare to the certification(s) you are seeking to meet. Smart science to improve lives™
ZA-0104 Light and Refreshing Face Cream This light face cream uses Cithrol™ PGTL as a w/o emulsifier at a low inclusion level to create a high viscosity quick break formulation with a refreshing sensory Emollients such as Crodamol™ IPM and Crodamol EO are Formulation included to moisturise and help care for the skin Beauty in Simplicity Smart science to improve lives™
ZA-0104 Light and Refreshing Face Cream Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - 85.00 Pricerine™ 9091 (Glycerin)1 Humectant 4.20 Magnesium Sulfate Heptahydrate Electrolyte 0.80 Part B Crodamol IPM (Isopropyl Myristate)1 Emollient 5.00 Crodamol EO (Ethyl Oleate)1 Emollient 3.20 Beauty in Simplicity Cithrol PGTL (Tri(Polyglyceryl-3/Lauryl) Hydrogenated w/o emulsifier 1.00 Trilinoleate)1 Part C Euxyl® PE 9010 (Phenoxyethanol (and) Preservative 0.80 Ethylhexylglycerin)2 Suppliers: 1: Croda 2: Schülke Smart science to improve lives™
EMEA Hair Care Market Size EMEA Hair Care Market Size 16000 It is predicted that 14000 Eastern and Western 12000 Europe will see steady growth over EUR Millions 10000 the next 4 years. The 8000 Middle East and Africa Personal Care 6000 region is expected to double by 2024. 4000 2000 Eastern Europe 0 2019 2020 2021 2022 2023 2024 Middle East and Africa Year Western Europe Euromonitor Smart science to improve lives™
Hair Care In EMEA, the hair care market is at €20bn Main Menu It is predicted to grow to €29.7bn by 2024 Personal Care Shine Enhancing Rebel Curls So Delicate Smooth and Silky Conditioner Styling Ice Cost-Effective Baby Clear Sulphate Free Shampoo Shampoo Smart science to improve lives™
CH0064a Shine Enhancing Conditioner Suitable for use as a rich conditioning masque, this intensive formulation will leave your hair looking and feeling silky, shiny and full of health This is due to Crodamol™ STS, which imparts exceptional Formulation hair glossing properties Beauty in Simplicity Simple Crodazoquat™ MCC formula - improves the appearance, Beautiful feel and manageability of hair hair regardless of ethnic origin Smart science to improve lives™
CH0064a Shine Enhancing Conditioner Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 Part B CrodazoquatTM MCC (Behentrimonium Conditioning agent for Methosulfate (and) Quaternium-87 (and) Cetearyl 2.41 damaged hair Alcohol)1 Beauty in Simplicity Emulsion stabiliser and CrodacolTM CS90 (Cetearyl Alcohol) 1 5.40 viscosity builder Silicone-like feel CrodamolTM STS (PPG-3 Benzyl Ether Myristate)1 1.00 emollient Part C Euxyl PE9010 (Phenoxyethanol (and) Preservative 0.80 Ethylhexylglycerin)2 ‘Ella’ or ‘Cool Cocktail’ (Parfum)3 * Fragrance 0.50 * Note two fragrances have been qualified to replace previous fragrance in C2760* Suppliers: 1:Croda 2:Schülke 3:Firmenich Smart science to improve lives™
Crodamol™ STS Superior to Silicone INCI: PPG-3 Benzyl Ether Myristate Shine Enhancing Conditioner A multifunctional alternative to silicone, used in skin and hair care applications High refractive index (RI) Personal Care Smart science to improve lives™
Crodazoquat™ MCC Multicultural Conditioner for Damaged Hair INCI: Behentrimonium Methosulfate (and) Quaternium-87 (and) Cetearyl Alcohol Shine Enhancing Conditioner Versatile conditioner: enables conditioning on wide range of ethnic hair types, including Caucasian, Asian, Brazilian, and African Delivers consumer-perceivable sensory benefits Promotes hair health Personal Care Restores hydrophobicity Enhances hair aesthetics Performs especially well on damaged hair Highly efficient conditioner 70% cationic activity, no glycols Naturally-derived Broad regulatory acceptance EINECS, REACH, DSL compliant IECIC and IECSC listed Smart science to improve lives™
MX0017 Rebel Curls Styling Ice For those rebel curls this curl controller is the solution Using Volarest™ FL it is possible to achieve a unique texture of jelly which melts easily and gives the curls the fixation to keep them under control all day long Formulation Beauty in Simplicity In addition, Cropeptide™ W Curl keeps frizz away due to Controller film-forming and humidity Keeping regulation properties for a Frizz Away healthy look Smart science to improve lives™
MX0017 Rebel Curls Styling Ice Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 Disodium EDTA Chelating agent 0.10 Propylene Glycol Moisturiser 1.00 Glycerine Moisturiser 0.80 Beauty in Simplicity Volarest™ FL (Acrylates/ Beheneth-25 Rheology modifier/ Fixative 5.00 Methacrylate Copolymer)1 agent Part B Sodium Hydroxide (20% Solution) pH Adjuster 1.20 Part C Cropeptide™ W (Hydrolyzed Wheat Protein (and) Hydrolyzed Wheat Starch (and) Conditioning agent 0.50 Water)1 Film former/ Water soluble Procetyl AWS (PPG-5-Ceteth-20)1 0.30 emollient Part D DMDM Hydantoin Preservative 0.40 Suppliers: 1: Croda Smart science to improve lives™
Volarest™ FL The Secret of Levitation INCI: Acrylates/Beheneth-25 Methacrylate Copolymer Provides controlled, targeted delivery from sprayable emulsions Rebel Curls Styling Ice Delivers novel textures to the consumer with desirable sensory properties (light, non-tacky feel) Personal Care Delivers curl retention performance in hair care products Boasts unique suspension and flow properties Excellent electrolyte tolerance Smart science to improve lives™
Cropeptide™ W Moisture Management INCI: Hydrolyzed Wheat Protein (and) Hydrolyzed Wheat Starch (and) Water (aqua) Rebel Curls Styling Ice Substantive at low concentrations to hair and skin Penetrates the hair cuticle and all areas of the cortex Personal Care Improves tensile properties of hair Moisture regulator – resists moisture at high humidity and binds moisture at low humidity Smart science to improve lives™
So Delicate MX0044 Cost-Effective Baby Shampoo This mild formulation offers a sulphate-free system with Crodateric™ CAB 30 and Tween™ 28 which is a gentle cleansing ingredient with conditioning and smooth after feel, perfect for delicate baby skin Formulation Versathix™ thickens this formulation with a nice light honey Beauty in Simplicity texture while reduces any possible irritation caused by surfactants Smart science to improve lives™
So Delicate MX0044 Cost-Effective Baby Shampoo Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 Glycerine Humectant 2.00 EDTA Disodium Chelating agent 0.03 Polyquaternium-7 Conditioning agent 0.25 Beauty in Simplicity Part B Crodateric™ CAB 30 (Aqua (and) Amphoteric surfactant 17.00 Cocamidopropyl Betaine)1 Tween™ 28 (PEG-80 Sorbitan Laurate)1 Non-ionic surfactant 3.00 Versathix™ (PEG-150 Pentaerythrityl Tetrastearate (and) PPG-2 Hydroxyethyl Rheology modifier 3.60 Cocamide (and) Water)1 Part C Euxyl PE9010 (Phenoxyethanol (and) Preservative 0.20 Ethylhexylglycerin)2 Sodium Benzoate Preservative 0.40 Suppliers: 1: Croda 2: Schülke Smart science to improve lives™
Versathix™ Rheology Versatility So Delicate Cost-Effective INCI: PEG-150 Pentaerythrityl Tetrastearate (and) PPG-2 Hydroxyethyl Baby Shampoo Cocamide (and) Water An exceptionally versatile rheology modifier Provides viscosity building across a wide variety of Personal Care surfactant systems, with a neutral effect on foaming Sulphate Free Shampoo Smooth and Silky Clear Outstanding thickening efficiency, even in sulphate free systems Excellent for clear systems Low pH stability Smart science to improve lives™
Smooth and Silky MX0049 Clear Sulphate Free Shampoo This cost-effective clear sulphate free shampoo is an excellent value for money option Crodasinic™ LS30 provides mild but effective cleansing and improves foam quality and quantity Formulation Beauty in Simplicity Arlasilk™ EFA provides effective conditioning as well as mildness and non-greasy emollience, while Cromollient™ SCE offers a silky and smooth feeling Versathix™ easily thickens sulphate-free systems with a light honey texture and good stability Smart science to improve lives™
Smooth and Silky MX0049 Clear Sulphate Free Shampoo Product/INCI Name Functionality % w/w Part A Water Deionised (Aqua) - To 100 Disodium EDTA Chelating agent 0.15 Pricerine™ 9091 (Glycerin)1 Humectant 2.00 Polyquaternium-7 Conditioning agent 0.50 Part B Jaguar® Excel (Guar Hydroxypropyltrimonium Chloride)2 Conditioning gum agent 0.15 Lactic Acid (88%) pH adjuster To 3.5 Part C Crodateric™ CAB 30 (Cocamidopropyl Betaine (and) Water)1 Amphoteric surfactant 12.00 Personal Care Versathix™ (PEG-150 Pentaerythrityl Tetrastearate (and) PPG-2 Hydroxyethyl Cocamide Thickener, rheology 2.80 (and) Water)1 modifier Part D Anionic surfactant and Crodasinic™ LS30 (Aqua (and) Sodium Lauroyl Sarcosinate)1 5.00 foam booster Bio-Terge® AS-40 (Sodium C14-16 Olefin Sulfonate)3 Anionic surfactant 9.50 Part E Arlasilk™ EFA (Linoleamidopropyl PG-Dimonium Chloride Phosphate (and) Propylene Conditioning agent 1.00 Glycol (and) Water)1 Cromollient™ SCE (Di-PPG-2 Myreth-10 Adipate)1 Conditioning agent 0.50 Part F Biosure® WB (Benzyl Alcohol (and) Methylcloroisothiasolinone, Methylisothiasolinone)4 Preservative 0.15 Lactic Acid (88%) pH adjuster To 5.5 – 6.0 Smart science to improve lives™ Suppliers: 1: Croda 2: Solvay 3: Stepan 4: Petrocarbono
There is Beauty in Simplicity Consumers are moving towards a more simplistic life and demand simplicity from their beauty and personal care products They look to streamline their routines Personal Care and use fewer ingredients as ease, environmental impact and skin health become increasingly important Croda have a wide range of products and formulations to help you meet the simplicity trend Smart science to improve lives™
Beauty in Simplicity Thank you! Non-warranty The information in this publication is believed to be accurate and is given in good faith, but no representation or warranty as to its completeness or accuracy is made. Suggestions for uses or applications are only opinions. Users are responsible for determining the suitability of these products for their own particular purpose. No representation or warranty, expressed or implied, is made with respect to information or products including, without limitation, warranties of merchantability, fitness for a particular purpose, non-infringement of any third party patent or other intellectual property rights including, without limit, copyright, trademark and designs. Any trademarks identified herein, unless otherwise noted, are trademarks of the Croda group of companies. ©2021 Croda International Plc 01/21PCEMP2424v2EN Smart science to improve lives™
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