Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care

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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Beauty in
                                  Simplicity
                                        Skin Care and
                                            Hair Care
                                          Formulations

Smart science to improve lives™
Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Agenda
Simplicity Trends
 Streamlined Routines
 Fewer Ingredients
 Informed Consumers
 Barely-there Makeup

                                          Beauty in Simplicity
 Mindfulness/Wellness
 Products Meeting the Trend

Formulating for Skin Care and Hair Care
 Market Information
 Body Care Formulations
 Facial Skin Care Formulations
 Hair Care Formulations
 Summary

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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Beauty in Simplicity
   More does not necessarily mean better

   More ingredients, more cost, more complication!

   That is why we have a selection of formulations created

                                                              Beauty in Simplicity
    with the ‘less is more’ philosophy in mind

   After all, there is Beauty in Simplicity!

          The joy sometimes is in the
                simple beauty
                          - Frank Deford

Smart science to improve lives™
Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Beauty in Simplicity
   Many popular brands and sectors also embrace this concept

                                                                        Personal Care
                                                                     Image sources:
                                                                      google.co.uk;
                                                                haagendazs.us; cdon.com;
                                                                      pinterest.com;
                                                                   thetrendspotter.net

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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Simplicity Trends

          Streamlined Routines        Fewer Ingredients       Informed Consumers
           Fewer steps and less     Reduce the number of         Clear claims and
                products            ingredients the skin is       understandable
                                         exposed to            product compositions

                                                                                      Personal Care
                      Barely-there Makeup         Mindfulness/Wellness
                     Less is more, enhancing       A desire for self-care
                           your features              and simplicity

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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Streamlined Routines
   Consumers are seeking simpler routines with fewer steps to save time

   3 step skincare                                    Europe: haircare NPD by select convenience
    routines and                                               claims, 2015-16 vs 2019-20

    product sets                                          Apr 2015 - Mar 2016   Apr 2019 - Mar 2020
                                                  25

                                  % of launches
                                                  20
   NPD with convenience
                                                  15

                                                                                              Personal Care
    related claims are limited
                                                  10
    or stagnating
                                                   5
                                                   0
   Multi-use products for ease
    and to help consumers cut
    back
                                          Image sources:                                   Mintel GNPD
                                       lookfantastic.com and
                                          superdrug.com

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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Fewer Ingredients
Reducing Products and Ingredients
 Consumers have started to pay attention to how many products they use
  and what is in them
 81% of Italian women using             Europe: consumers who buy natural or
                                      organic toiletries because they are better for
  BPC products say they use                 their health, by select countries,
  10 products or fewer on a                            2013 vs 2018
  daily basis (Lightspeed/Mintel)                        2013 2018

                                                                                                    Personal Care
                                                           70        66                             65
                                                                                58        61
                                                           60

                                          % of consumers
Clean Beauty                                                    47                   48        48                        48
                                                           50
 Natural ingredients are a draw                           40              37                                       39

   for consumers                                           30
                                                           20
 Shift towards sustainable and
                                                           10
   eco-friendly products may also                           0
   contribute                                                   France    Germany    Italy     Spain                 UK

                                         Lightspeed/Mintel

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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Informed Consumers
   Buying less but better will be the
    mantra of 2021 (WGSN)

   ‘Skip-care’ trend - consumers put
    greater focus on functional,
    results-driven products

                                                                      Personal Care
   Demand for understandable
    product compositions
                                                                   trendhunter.com

   Brands will need to build consumers' trust by proving claims

   60% of women believe beauty brands that claim to be ‘clean’ do not
    detail why (Influenster and Bazaarvoice)
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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Barely-there Makeup
 Barely-there makeup looks
  are commanding the catwalks

 Consumers look to use
  makeup for a subtle boost
  that enhances their features

                                                                         Personal Care
                                      Instagram - @victoriabeckham and @ashghotcakess

 Focus on products that           Products launched in 2020
  hydrate and brighten, which is   Claim                          Variants (% of total)
  reflected in 2020 launches       Moisturising / Hydrating             88.67%

                                   Brightening / Illuminating           40.39%

 Importance of skin health        Total Sample                         100.0%

                                      Mintel GNPD
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Beauty in Simplicity Skin Care and Hair Care Formulations - Croda Personal Care
Simplicity and Self Care
                     Shift towards a more simplistic life with a greater focus on self care

                     Wellness messaging on pack has seen an increase
                          Europe: Number of BPC launches with selected ‘wellness’ messaging
                                            on pack, Aug 2017 – Jul 2020
                              Ayurvedic       Mood Boosting      Calming/Relaxing       Wellness
                      2,500

                                                                                                          Personal Care
    No. of launches

                      2,000
                      1,500
                      1,000
                       500
                         0                                                                                            Mintel
                               Aug 2017 - Jul 2018       Aug 2018 - Jul 2019        Aug 2019 - Jul 2020               GNPD

                     EMEA consumers were most influenced by the impact a product had on health
                      and wellbeing when making a purchase decision on beauty/grooming products

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Products Meeting the Trend
                                                                         3-Step Introduction
                                                                         Kit, Clinique, 1968

                                 Skin & Tonic new
                                product range, 2020

                                                                                 Personal Care
                                       No Makeup
                                      Skincare line,   Organic Coconut
                                        Perricone       Melt, KOPARI
                                        MD, 2019        BEAUTY, 2020

                                                          Image sources: skinandtoniclondon.com,
                                                             johnlewis.com, lookfantastic.com,
Mind Blown Hair + Body Treatment                           cultbeauty.co.uk, weareparadoxx.com
Oil Candle, We Are Paradoxx, 2020

 Smart science to improve lives™
Skin Care and Hair Care
                  These formulations are designed to:
Skin Care: Body

                   Be sophisticated yet simple, with a low number of efficient
                     ingredients and low usage levels
                   Impart a great skin/hair feel
                   Be cost effective

                                                                                      Beauty in Simplicity
Skin Care: Face

                             Skin Care                    Hair Care
Hair Care

                           Skin care retail value       Hair care retail value
                          €26.7bn (EMEA, 2020)          €20bn (EMEA, 2020)

                                                                        Euromonitor
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EMEA Skin Care Market Size
                                 EMEA Skin Care Market Size
               22000
               20000                                                           It is predicted that
               18000                                                           Eastern and Western
               16000                                                           Europe will see
                                                                               steady growth over
EUR Millions

               14000
               12000                                                           the next 4 years. The
                                                                               Middle East and Africa

                                                                                             Personal Care
               10000
                                                                               region is expected to
               8000
                                                                               grow by
               6000
                                                                               approximately 90%.
               4000
               2000
                                                                   Eastern Europe
                  0
                       2019     2020   2021   2022   2023   2024   Middle East and Africa
                                          Year                     Western Europe
                  Euromonitor

       Smart science to improve lives™
Skin Care: Body
                 In EMEA, the body care market is at €5bn
Main Menu

                 It is predicted to remain around €5bn until 2024

                                                                                   Beauty in Simplicity
                Care and Hydrate       Naturally Elegant        Moisture Surge
                  Body Lotion               Lotion              Hydrating Lotion

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CH0107
              Care and Hydrate Body Lotion
                 Care for your skin with this long-lasting hydrating body lotion

                 Skin is left feeling soft, smooth and moisturised with
                  DuraQuench™ IQ SA delivering up to 72 hours of skin
                  moisturisation
Formulation

                                                                                    Beauty in Simplicity
                 Crodafos™ CES is used to provide a rich texture

                 Fruitliquid™ Seabuckthorn
                  is a fruit extract and provides
                  anti-inflammatory and
                  astringent properties

              Smart science to improve lives™
CH0107
Care and Hydrate Body Lotion
Product/INCI Name                                       Functionality           % w/w
Part A
Crodamol™ GTCC (Caprylic/ Capric Triglyceride)1         Natural emollient       10.00
Crodafos™ CES (Cetearyl Alcohol (and) Dicetyl
                                                        O/W emulsifier          5.00
Phosphate (and) Ceteth-10 Phosphate)1
DuraQuench™ IQ SA (Cetyl Stearate (and) Isostearyl
                                                        Intelligent
Isostearate (and) Cetyl Alcohol (and) Potassium Cetyl                           2.50
                                                        moisturisation active
Phosphate (and) Stearic Acid)1
Xiameter PMX-0245 (Cyclopentasiloxane)3                 Silicone emollient      1.00

                                                                                             Beauty in Simplicity
Part B
Water Deionised (Aqua)                                  -                       To 100
Pricerine™ 9091 (Glycerin)1                             Humectant               3.00
Keltrol CG-SFT (Xanthan Gum)4                           Thickener               0.50
Part C
                                                        Botanical with anti-
Fruitliquid™ Seabuckthorn (Water (and) Propylene
                                                        inflammatory            1.00
Glycol (and) Hippophae Rhamnoides Fruit Extract)2
                                                        properties
Euxyl PE 9010 (Phenoxyethanol (and)
                                                        Preservative            0.80
Ethylhexylglycerin)5
Fragrance Sunny A298006 (Parfum)6                       Fragrance               0.10
                                                                                To pH 5.5-
Sodium hydroxide (10% w/w solution)                     pH adjuster
                                                                                6.0
Suppliers: 1: Croda 2: Crodarom 3: Dow Corning 4: CP Kelco 5: Schülke 6: Ungerer

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Crodafos™ CES
                               Complete Emulsifying System
                               INCI: Cetearyl Alcohol (and) Dicetyl Phosphate (and) Ceteth-10 Phosphate

                                  A phosphate-based emulsifying and conditioning wax which imparts a rich feel
Care and Hydrate Body Lotion

                                  It is believed that phosphate esters are naturally substantive and mild to skin, due
                                   to the similarity of their chemical configuration to phospholipids naturally found in

                                                                                                                Personal Care
                                   the skin

                                  Crodafos CES emulsions also provide
                                   excellent resistance to wash-off making
                                   them great for water resistant sunscreens

                               Smart science to improve lives™
DuraQuench™ IQ SA
Care and Hydrate Body Lotion

                                  Intelligent Hydration
                                  INCI: Cetyl Stearate (and) Isostearyl Isostearate (and) Cetyl Alcohol (and)
                                  Potassium Cetyl Phosphate (and) Stearic Acid

                                     Forms an intelligent structural bilayer on the skin’s surface while reinforcing the
                                      skin’s natural barrier

                                                                                                                    Personal Care
                                     Visibly increases moisturisation with long-lasting
Moisture Surge Hydrating Lotion

                                      hydration benefits from wash-off and leave-on
                                      systems

                                     Sensorial moisturisation

                                     Physical reduction in skin drying

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DuraQuench™ IQ SA
                                  Leave-on Features
                                    and Benefits

                                   Up to 72 hours
                                    long-lasting hydration

                                   Temperature and
                                    humidity responsive

                                                  Personal Care
                                   Visible improvement
                                    in skin dryness

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Fruitliquid™ Seabuckthorn

                         The Olive of Siberia
                         INCI: Glycerin (and) Butylene Glycol (and) Water (and) Hippophae Rhamnoides
                         Fruit Extract
Care and Hydrate Body

                            Seabuckthorn berries are very high in vitamin C, five times more than kiwi fruit

                         

                                                                                                       Personal Care
                             They have principally been used to help improve resistance to infection

                            The berries are mildly astringent, and a
                             decoction of them has been used as a wash
                             to treat skin irritation

                            Its oil is recommended for topical application
                             for treating eczema, psoriasis, sores and burns

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C2761
              Naturally Elegant Lotion
                 This light, yet intensive lotion is perfect for everyday
                  moisturisation

                 The 100% naturally-derived Crodamol™ SSA delivers a
                  soft, velvety skin feel and is easily absorbed
Formulation

                                                                                      Beauty in Simplicity
                 Crodamol™ IPIS gently hydrates the skin                Contains
                  whilst NatraGem™ EW, which is also                      Natural
                  100% naturally derived,                               Ingredients
                  creates an elegant
                  texture

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C2761
Naturally Elegant Lotion
Product/INCI Name                                   Functionality         % w/w
Part A
Water Deionised (Aqua)                              -                     To 100
PricerineTM 9091 (Glycerin)1                        Humectant             3.00
Part B
NatraGemTM EW (Glyceryl Stearate (and)

                                                                                   Beauty in Simplicity
Polyglyceryl-6 Palmitate/ Succinate(and) Cetearyl   O/W emulsifying wax   5.00
Alcohol)1
CrodamolTM IPP (Isopropyl Palmitate)1               Light emollient       4.00
                                                    Light and silky
CrodamolTM IPIS (Isopropyl Isostearate)1                                  1.00
                                                    emollient
CrodamolTM SSA (Decyl Isostearate (and)
                                                    Light emollient       1.00
Isostearyl Isostearate)1
Part C
Euxyl PE9010 (Phenoxyethanol (and)
                                                    Preservative          0.80
Ethylhexylglycerin)2
Suppliers: 1:Croda 2:Schülke

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NatraGem™ EW
                           Performance by Nature
                           INCI: Glyceryl Stearate (and) Polyglyceryl-6 Palmitate/Succinate (and) Cetearyl
                           Alcohol                                                 Stickiness
                                                                                         10
Naturally Elegant Lotion

                              Creates a range of formulations, from lotions to           8
                               high viscosity creams
                                                                                          6

                              Non-whitening, with excellent                              4

                                                                                                         Personal Care
                                                               Spreadability                                     Rubs to absorbancy
                               sensory
                                                                                          2

                              100% naturally derived                                     0

                              Benefits:
                                   Easily spreadable
                                   Quickly absorbed
                                   Non-sticky
                                                                               Wetness          Grease

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ZA-0163
              Moisture Surge Hydrating Lotion
                 This cream, as the name implies, is an ultra-moisturising
                  lotion

                 It glides smoothly on the skin thanks to Crodamol™ IPM,
                  the perfect solvent and emollient in one
Formulation

                                                                                  Beauty in Simplicity
                 DuraQuench™ IQ SA, a powerful moisturising active, gives
                  the lotion the boost of moisturisation needed for application
                  on dry skin

              Smart science to improve lives™
ZA-0163
Moisture Surge Hydrating Lotion
Product/INCI Name                                   Functionality        % w/w
Part A
Water Deionised (Aqua)                              -                    To 100
Dissolvine®   NA2-P (Disodium   EDTA)2              Sequestrant          0.05
Glycerin2                                           Humectant            2.00
Part B
Crodex™ M (Cetearyl Alcohol (and) Potassium Cetyl
                                                   Emulsifier            3.00
Phosphate)1
Petroleum Jelly (Petrolatum)2                      Emollient             2.00

                                                                                  Beauty in Simplicity
Crodamol IPM (Isopropyl Myristate)  1              Emollient             1.00
Belsil DM 350 (Dimethicone)  4                     Emollient             0.50
Mineral Oil (Paraffinum Liquidum)2                 Emollient             5.00
DuraQuench™ IQ SA (Cetyl Alcohol (and) Isostearyl
Isostearate (and) Potassium Cetyl Phosphate (and)  Moisturising Active   1.00
Cetyl Stearate (and) Stearic Acid)1
Crodacol™ C90 (Cetyl Alcohol)1                     Viscosity Builder     0.50
Phase C
ViscOptima™ SE (Sodium Polyacrylate (and)
Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether        Rheology Modifier     0.50
Myristate (and) Polysorbate 20)1
euxyl® PE9010 (Phenoxyethanol (and)
                                                   Preservative          0.80
Ethylhexylglycerin)3
Sodium Hydroxide (18% solution) 2                  pH Adjuster           0.05
Suppliers: 1: Croda 2: Radchem 3: Savannah Fine Chemicals 4: Wacker

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Crodex™ M
                                  INCI: Cetearyl Alcohol (and) Potassium Cetyl Phosphate
Moisture Surge Hydrating Lotion

                                     Extremely mild emulsifying wax suitable for a wide selection of Personal Care
                                      applications

                                     Pleasing aesthetics for the consumer

                                                                                                                Personal Care
                                     Very robust offering a solution for
                                      difficult-to-use ingredients
Mild Face Cream

                                     Creates liquid crystals

                                     Easy-to-use, one pot process suitable for very
                                      simple formulations

                                  Smart science to improve lives™
Skin Care: Face
               In EMEA, the facial skin care market is at €19bn
Main Menu

               It is predicted to grow by €1.1bn by 2024

               Affordability as well as performance and quality are key

                                                                                         Personal Care
                  Refresh and           Mild Face Cream      Extra Care Crème   Light and Refreshing
                  Rejuvenate                                                        Face Cream

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C2755a
              Refresh and Rejuvenate
                 Brighten your eyes when you wake with this silky refresh and
                  rejuvenate cream

                 Due to the inclusion of Crodamol™ STS and ViscOptima™
                  SE, this delicate formulation will leave your skin feeling silky
Formulation

                  smooth

                                                                                     Beauty in Simplicity
                 This formulation provides the ideal base for           Cold
                  consumer-appealing anti-ageing claims,                Process
                  delivered through the possible incorporation         Manufacture
                  of Sederma actives such
                  as Matrixyl® 3000 and
                  Beautifeye™

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C2755a
Refresh and Rejuvenate
Product/INCI Name                                 Functionality           % w/w
Part A
Water Deionised (Aqua)                            -                       To 100
PricerineTM 9091 (Glycerin)1                      Humectant               3.00
Part B
CrodamolTM GTCC (Caprylic/Capric Triglyceride)1   Medium emollient        3.00

                                                                                   Beauty in Simplicity
                                                  Silicone-like feel
CrodamolTM STS (PPG-3 Benzyl Ether Myristate)1                            2.00
                                                  emollient
Part C
ViscOptimaTM SE (Sodium Polyacrylate (and)
                                                  Rheology modifier and
Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether                               1.50
                                                  emulsion stabiliser
Myristate (and) Polysorbate 20)1
Part D
Euxyl PE9010 (Phenoxyethanol (and)
Ethylhexylglycerin)2                              Preservative            0.80

Suppliers: 1:Croda 2:Schülke

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Crodamol™ STS
                              Superior to Silicone
Refresh and Rejuvenate

                              INCI: PPG-3 Benzyl Ether Myristate

                                 A multifunctional alternative to silicone, used in skin and hair care applications.

                                 Shine/gloss enhancer, with a silicone-like feel and functionality

                                                                                                                Personal Care
                                 Improves emulsion aesthetics
Shine Enhancing Conditioner

                                 Detackifies popular emollients

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Sederma Actives
Matrixyl® 3000
INCI: Glycerin – Aqua (Water) – Butylene Glycol – Carbomer
– Polysorbate 20 – Palmitoyl Tripeptide-1*– Palmitoyl
Tetrapeptide-7
(*former INCI name: Palmitoyl Oligopeptide)

                                                                  Beauty in Simplicity
   Promotes wrinkle smoothing and improves tone and elasticity

Beautifeye™
INCI: Glycerin –Albizia Julibrissin Bark Extract –Darutoside

   Lifts the upper eyelid, reduces crow’s feet wrinkles, fades
    away dark circles and diminishes puffiness

   Both have a recommended usage level of 3%

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Matrixyl® 3000
Restores Skin’s Metabolism of Youth
 Supports the activation of the cutaneous repair process, and in particular at the
   level of the fragile and UV-damage prone papillary dermis

                                                                                Personal Care
                T0                      T1 Month                    T2 Months

   The repairing effect of Matrixyl 3000 promotes the visible quality of the skin by
    decreasing the appearance of wrinkles and improving tone and elasticity

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Beautifeye™
Young around the Clock…
 The first cosmetic ingredient that visibly lifts the upper eyelid. It also reduces
   crow’s feet wrinkles, fades away dark circles and diminishes puffiness by
   protecting, strengthening and improving the dermis properties

   By consolidating the fragile microvascular network and stimulating the detoxifying
    systems, Beautifeye reduces capillary leakages and accumulation of glycotoxic
    pigments responsible for uneven coloration and fatigue appearance

                                                                                       Personal Care
                                              A visible lifting of the upper eyelids after two
                                              months

                    T0            T2 Months

                                              Dark circles fade, due to removal of red and
                                              blue

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ZA-0016
              Mild Face Cream
                 This simple, 6-ingredient, Mild Face Cream feels fresh and
                  light on application

                 The formulation uses Crodex™ M, together with Crodamol™
                  IPM, to help create a stable formulation with a clean feel
Formulation

                                                                               Beauty in Simplicity
                 Pricerine™ 9091 provides a gentle moisturisation whilst
                  leaving the skin feeling silky smooth

              Smart science to improve lives™
ZA-0016
Mild Face Cream
Product/INCI Name                                  Functionality       % w/w

Part A

Water Deionised (Aqua)                             -                   To 100

Pricerine 9091 (Glycerin)1                         Humectant           3.00

Part B

                                                                                Beauty in Simplicity
Crodex M (Cetearyl Alcohol (and) Potassium Cetyl
                                                   Emulsifier          3.00
Phosphate)1
Crodamol IPM (Isopropyl Myristate)1                Emollient           2.00

Part C
Euxyl PE9010 (Phenoxyethanol (and)
                                                   Preservative        0.80
Ethylhexylglycerin)2
Part D
ViscOptima™ SE (Sodium Polyacrylate (and)
Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether        Rheology Modifier   0.80
Myristate (and) Polysorbate 20)1

Suppliers: 1:Croda 2:Schülke

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ViscOptima™ SE
Hydrating Lotion
Moisture Surge

                           Optimum Stability
                           INCI: Sodium Polyacrylate (and) Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether
                           Myristate (and) Polysorbate 20

                               Instant and effective thickening at low inclusion levels

                               Self emulsifies up to 30% oil and silicone

                                                                                                Personal Care
Refresh and
Rejuvenate

                               Can be incorporated at any time during formulation

                               Cold and hot processable
         Mild Face Cream

                               Temperature and freeze-thaw stability

                               Silky, silicone-like skin feel
                           Smart science to improve lives™
TH 51A 87
              Extra Care Crème
                 This rich, viscous cream is a great way to provide some
                  extra care for your skin

                 Utilising Super Hartolan™, this is one of the most effective
                  moisturisers, emollients and emulsifiers known to cosmetics
Formulation

                  science

                                                                                 Beauty in Simplicity
                 Cithrol™ PGTL binds the
                  system together for effective
                  water in oil emulsification of
                  the formulation

              Smart science to improve lives™
TH 51A 87
Extra Care Crème
Product/INCI Name                          Functionality                       % w/w
Part A
Light Paraffinum Liquidum                  Emollient                           11.00
Crodamol™ CAP (Cetearyl Octanoate
                                           High Spreading Emollient, Water
(And)                                                                          5.00
                                           Repellent Film Forming
Isopropyl Myristate)1
Petrolatum                                 Prevents Skin Moisture Loss         3.00

                                                                                        Beauty in Simplicity
                                           W/O Emulsifier, Skin Nourishing &
Super Hartolan™ (Lanolin Alcohol)1                                             2.00
                                           Protective Emollient
Microcrystalline Wax                       Thickening Agent                    9.00
Aluminium Stearate                         Emulsion Stabiliser                 0.10
Cithrol™ PGTL (Tri(Polglyceryl-3/Lauryl)
                                           W/O Emulsifier                      1.50
Hydrogenated Trilinoleate)1
Part B
Deionised Water (Aqua)                     -                                   To 100
Pricerine™ 9091 (Glycerin)1                Humectant                           2.00
Magnesium Sulphate Heptahydrate Pure2      Emulsion Stabiliser                 0.70
Part C
Euxyl PE 9010 (Ethylhexylglycerin (And)
                                           Preservative                        0.80
Phenoxyethanol)3
Suppliers: 1. Croda 2 : Merck 3: Schülke

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Cithrol™ PGTL
                                  Discover Effortless Performance
Extra Care Crème

                                  INCI: Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate

                                     Effective at low use level

                                     Excellent emulsion stability, with no requirement for co-emulsifiers

                                                                                                                               Personal Care
                                  
Light and Refreshing Face Cream

                                      Able to create a variety of formulation sensories

                                     Recognised as 100% bio-based by the USDA
                                      BioPreferred® Program

                                     Vegan*
                                      *can be considered to be generally suitable for vegan; however, as there is no
                                      single agreed definition nor a standard global certification, if you are interested in
                                      making a vegan claim, please request our Vegan Suitability statement for specifics
                                      on this product and compare to the certification(s) you are seeking to meet.

                                  Smart science to improve lives™
ZA-0104
              Light and Refreshing Face Cream
                 This light face cream uses Cithrol™ PGTL as a w/o emulsifier
                  at a low inclusion level to create a high viscosity quick break
                  formulation with a refreshing sensory

                 Emollients such as Crodamol™ IPM and Crodamol EO are
Formulation

                  included to moisturise and help care for the skin

                                                                                    Beauty in Simplicity
              Smart science to improve lives™
ZA-0104
Light and Refreshing Face Cream
Product/INCI Name                                       Functionality    % w/w
Part A
Water Deionised (Aqua)                                  -                85.00
Pricerine™ 9091 (Glycerin)1                             Humectant        4.20
Magnesium Sulfate Heptahydrate                          Electrolyte      0.80
Part B
Crodamol IPM (Isopropyl Myristate)1                     Emollient        5.00
Crodamol EO (Ethyl Oleate)1                             Emollient        3.20

                                                                                 Beauty in Simplicity
Cithrol PGTL (Tri(Polyglyceryl-3/Lauryl) Hydrogenated
                                                        w/o emulsifier   1.00
Trilinoleate)1
Part C
Euxyl® PE 9010 (Phenoxyethanol (and)
                                                        Preservative     0.80
Ethylhexylglycerin)2

Suppliers: 1: Croda 2: Schülke

Smart science to improve lives™
EMEA Hair Care Market Size
                                 EMEA Hair Care Market Size
               16000
                                                                               It is predicted that
               14000
                                                                               Eastern and Western
               12000                                                           Europe will see
                                                                               steady growth over
EUR Millions

               10000
                                                                               the next 4 years. The
               8000                                                            Middle East and Africa

                                                                                             Personal Care
               6000
                                                                               region is expected to
                                                                               double by 2024.
               4000

               2000

                                                                   Eastern Europe
                  0
                       2019     2020   2021   2022   2023   2024   Middle East and Africa
                                          Year                     Western Europe
                  Euromonitor

       Smart science to improve lives™
Hair Care
               In EMEA, the hair care market is at €20bn
Main Menu

               It is predicted to grow to €29.7bn by 2024

                                                                                         Personal Care
                Shine Enhancing               Rebel Curls      So Delicate         Smooth and Silky
                  Conditioner                 Styling Ice   Cost-Effective Baby   Clear Sulphate Free
                                                                Shampoo                Shampoo

            Smart science to improve lives™
CH0064a
              Shine Enhancing Conditioner
                 Suitable for use as a rich conditioning masque, this
                  intensive formulation will leave your hair looking and feeling
                  silky, shiny and full of health

                 This is due to Crodamol™ STS, which imparts exceptional
Formulation

                  hair glossing properties

                                                                                    Beauty in Simplicity
                                                                         Simple
                 Crodazoquat™ MCC                                      formula -
                  improves the appearance,                              Beautiful
                  feel and manageability of                                hair
                  hair regardless of ethnic
                  origin

              Smart science to improve lives™
CH0064a
Shine Enhancing Conditioner
Product/INCI Name                                     Functionality                 % w/w
Part A
Water Deionised (Aqua)                                -                             To 100
Part B
CrodazoquatTM MCC (Behentrimonium
                                                      Conditioning agent for
Methosulfate (and) Quaternium-87 (and) Cetearyl                                     2.41
                                                      damaged hair
Alcohol)1

                                                                                             Beauty in Simplicity
                                                      Emulsion stabiliser and
CrodacolTM CS90 (Cetearyl Alcohol) 1                                                5.40
                                                      viscosity builder
                                                      Silicone-like feel
CrodamolTM STS (PPG-3 Benzyl Ether Myristate)1                                      1.00
                                                      emollient
Part C
Euxyl PE9010 (Phenoxyethanol (and)
                                                      Preservative                  0.80
Ethylhexylglycerin)2
‘Ella’ or ‘Cool Cocktail’ (Parfum)3 *                 Fragrance                     0.50
* Note two fragrances have been qualified to replace previous fragrance in C2760*

Suppliers: 1:Croda 2:Schülke 3:Firmenich

Smart science to improve lives™
Crodamol™ STS
                              Superior to Silicone
                              INCI: PPG-3 Benzyl Ether Myristate
Shine Enhancing Conditioner

                                 A multifunctional alternative to silicone, used in skin and hair care applications

                                 High refractive index (RI)

                                                                                                                Personal Care
                              Smart science to improve lives™
Crodazoquat™ MCC
                              Multicultural Conditioner for Damaged Hair
                              INCI: Behentrimonium Methosulfate (and) Quaternium-87 (and) Cetearyl
                              Alcohol
Shine Enhancing Conditioner

                                 Versatile conditioner: enables conditioning on wide range of ethnic hair types,
                                  including Caucasian, Asian, Brazilian, and African
                                 Delivers consumer-perceivable sensory benefits
                                 Promotes hair health

                                                                                                              Personal Care
                                      Restores hydrophobicity
                                      Enhances hair aesthetics
                                      Performs especially well on damaged hair
                                 Highly efficient conditioner
                                      70% cationic activity, no glycols
                                      Naturally-derived
                                 Broad regulatory acceptance
                                   EINECS, REACH, DSL compliant
                                   IECIC and IECSC listed
                              Smart science to improve lives™
MX0017
              Rebel Curls Styling Ice
                 For those rebel curls this curl controller is the solution

                 Using Volarest™ FL it is possible to achieve a unique texture
                  of jelly which melts easily and gives the curls the fixation to
                  keep them under control all day long
Formulation

                                                                                     Beauty in Simplicity
                 In addition, Cropeptide™ W                               Curl
                  keeps frizz away due to                               Controller
                  film-forming and humidity                              Keeping
                  regulation properties for a                          Frizz Away
                  healthy look

              Smart science to improve lives™
MX0017
Rebel Curls Styling Ice
Product/INCI Name                         Functionality                 % w/w
Part A
Water Deionised (Aqua)                    -                             To 100
Disodium EDTA                             Chelating agent               0.10
Propylene Glycol                          Moisturiser                   1.00
Glycerine                                 Moisturiser                   0.80

                                                                                 Beauty in Simplicity
Volarest™ FL (Acrylates/ Beheneth-25      Rheology modifier/ Fixative
                                                                        5.00
Methacrylate Copolymer)1                  agent
Part B
Sodium Hydroxide (20% Solution)           pH Adjuster                   1.20
Part C
Cropeptide™ W (Hydrolyzed Wheat Protein
(and) Hydrolyzed Wheat Starch (and)       Conditioning agent            0.50
Water)1
                                          Film former/ Water soluble
Procetyl AWS (PPG-5-Ceteth-20)1                                         0.30
                                          emollient
Part D
DMDM Hydantoin                            Preservative                  0.40
Suppliers: 1: Croda

Smart science to improve lives™
Volarest™ FL
                          The Secret of Levitation
                          INCI: Acrylates/Beheneth-25 Methacrylate Copolymer

                             Provides controlled, targeted delivery from sprayable emulsions
Rebel Curls Styling Ice

                             Delivers novel textures to the consumer with desirable sensory properties (light,
                              non-tacky feel)

                                                                                                         Personal Care
                             Delivers curl retention performance in
                              hair care products

                             Boasts unique suspension and flow properties

                             Excellent electrolyte tolerance

                          Smart science to improve lives™
Cropeptide™ W
                          Moisture Management
                          INCI: Hydrolyzed Wheat Protein (and) Hydrolyzed Wheat Starch (and) Water
                          (aqua)
Rebel Curls Styling Ice

                             Substantive at low concentrations to hair and skin

                             Penetrates the hair cuticle and all areas of the cortex

                                                                                               Personal Care
                             Improves tensile properties of hair

                             Moisture regulator – resists moisture at high humidity
                              and binds moisture at low humidity

                          Smart science to improve lives™
So Delicate           MX0044
              Cost-Effective Baby Shampoo
                 This mild formulation offers a sulphate-free system with
                  Crodateric™ CAB 30 and Tween™ 28 which is a gentle
                  cleansing ingredient with conditioning and smooth after feel,
                  perfect for delicate baby skin
Formulation

                 Versathix™ thickens this formulation with a nice light honey

                                                                                  Beauty in Simplicity
                  texture while reduces any possible irritation caused by
                  surfactants

              Smart science to improve lives™
So Delicate           MX0044
Cost-Effective Baby Shampoo
Product/INCI Name                        Functionality           % w/w
Part A
Water Deionised (Aqua)                   -                       To 100
Glycerine                                Humectant               2.00
EDTA Disodium                            Chelating agent         0.03
Polyquaternium-7                         Conditioning agent      0.25

                                                                          Beauty in Simplicity
Part B
Crodateric™ CAB 30 (Aqua (and)
                                         Amphoteric surfactant   17.00
Cocamidopropyl Betaine)1
Tween™ 28 (PEG-80 Sorbitan Laurate)1     Non-ionic surfactant    3.00
Versathix™ (PEG-150 Pentaerythrityl
Tetrastearate (and) PPG-2 Hydroxyethyl   Rheology modifier       3.60
Cocamide (and) Water)1
Part C
Euxyl PE9010 (Phenoxyethanol (and)
                                         Preservative            0.20
Ethylhexylglycerin)2
Sodium Benzoate                          Preservative            0.40
Suppliers: 1: Croda 2: Schülke

Smart science to improve lives™
Versathix™
                              Rheology Versatility
So Delicate Cost-Effective

                              INCI: PEG-150 Pentaerythrityl Tetrastearate (and) PPG-2 Hydroxyethyl
    Baby Shampoo

                              Cocamide (and) Water

                                 An exceptionally versatile rheology modifier

                                 Provides viscosity building across a wide variety of

                                                                                                     Personal Care
                                  surfactant systems, with a neutral effect on foaming
Sulphate Free Shampoo
Smooth and Silky Clear

                                 Outstanding thickening efficiency, even in sulphate
                                  free systems

                                 Excellent for clear systems

                                 Low pH stability

                             Smart science to improve lives™
Smooth and Silky      MX0049
              Clear Sulphate Free Shampoo
                 This cost-effective clear sulphate free shampoo is an
                  excellent value for money option

                 Crodasinic™ LS30 provides mild but effective cleansing and
                  improves foam quality and quantity
Formulation

                                                                               Beauty in Simplicity
                 Arlasilk™ EFA provides effective conditioning as well as
                  mildness and non-greasy emollience, while Cromollient™
                  SCE offers a silky and smooth
                  feeling

                 Versathix™ easily thickens
                  sulphate-free systems with a light
                  honey texture and good stability

              Smart science to improve lives™
Smooth and Silky                                                                                    MX0049
   Clear Sulphate Free Shampoo
Product/INCI Name                                                                       Functionality                     % w/w
Part A
Water Deionised (Aqua)                                                                  -                                 To 100
Disodium EDTA                                                                           Chelating agent                   0.15
Pricerine™ 9091 (Glycerin)1                                                             Humectant                         2.00
Polyquaternium-7                                                                        Conditioning agent                0.50
Part B
Jaguar® Excel (Guar Hydroxypropyltrimonium Chloride)2                                   Conditioning gum agent            0.15
Lactic Acid (88%)                                                                       pH adjuster                       To 3.5
Part C
Crodateric™ CAB 30 (Cocamidopropyl Betaine (and) Water)1                                Amphoteric surfactant             12.00

                                                                                                                 Personal Care
Versathix™ (PEG-150 Pentaerythrityl Tetrastearate (and) PPG-2 Hydroxyethyl Cocamide     Thickener, rheology
                                                                                                                          2.80
(and) Water)1                                                                           modifier
Part D
                                                                                        Anionic surfactant and
Crodasinic™ LS30 (Aqua (and) Sodium Lauroyl Sarcosinate)1                                                                 5.00
                                                                                        foam booster
Bio-Terge® AS-40 (Sodium C14-16 Olefin Sulfonate)3                                      Anionic surfactant                9.50
Part E
Arlasilk™ EFA (Linoleamidopropyl PG-Dimonium Chloride Phosphate (and) Propylene
                                                                                        Conditioning agent                1.00
Glycol (and) Water)1
Cromollient™ SCE (Di-PPG-2 Myreth-10 Adipate)1                                          Conditioning agent                0.50
Part F
Biosure® WB (Benzyl Alcohol (and) Methylcloroisothiasolinone, Methylisothiasolinone)4   Preservative                      0.15
Lactic Acid (88%)                                                                       pH adjuster                       To 5.5 – 6.0
   Smart science to improve lives™
Suppliers: 1: Croda 2: Solvay 3: Stepan 4: Petrocarbono
There is Beauty in Simplicity
 Consumers are moving towards a more
  simplistic life and demand simplicity
  from their beauty and personal care
  products

 They look to streamline their routines

                                           Personal Care
  and use fewer ingredients as ease,
  environmental impact and skin health
  become increasingly important

 Croda have a wide range
  of products and formulations
  to help you meet the simplicity trend

Smart science to improve lives™
Beauty in
                                  Simplicity

                                                    Thank you!

                                        Non-warranty
                                        The information in this publication is believed to be accurate and is
                                        given in good faith, but no representation or warranty as to its
                                        completeness or accuracy is made. Suggestions for uses or
                                        applications are only opinions. Users are responsible for
                                        determining the suitability of these products for their own particular
                                        purpose. No representation or warranty, expressed or implied, is
                                        made with respect to information or products including, without
                                        limitation, warranties of merchantability, fitness for a particular
                                        purpose, non-infringement of any third party patent or other
                                        intellectual property rights including, without limit, copyright,
                                        trademark and designs. Any trademarks identified herein, unless
                                        otherwise noted, are trademarks of the Croda group of companies.
                                        ©2021 Croda International Plc
                                        01/21PCEMP2424v2EN

Smart science to improve lives™
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