Bal meilland 2019 belles rives' 90th anniversary - Hôtel Belles Rives
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bal meilland 2019 ®
belles rives’ 90 th anniversary
saturday, september 21 st
become a partner of the 2 nd edition of the Bal Meilland ®
and celebrate with us the 90 th anniversary of the Hotel Belles Rives
during a glamorous and exclusive event
for more details, please contact:
Lisbeth Labetoulle - +33 4 97 21 72 35 - labetoulle@bellesrives.com
Hôtel Belles Rives - 33, bd Edouard Baudoin - Juan les Pins - Cap d’Antibes - T. : +33 4 93 61 02 79 - bellesrives.com
PRESS RELEASE
JUNE 2019
HOTEL BELLES RIVES***** CELEBRATES ITS 90TH ANNIVERSARY
AMID THE SECOND EDITION OF THE BAL MEILLAND®!
What better way to celebrate the 90th spring season than at a grand ball! The second edition of Bal Meilland®
will take place on Saturday, September 21st 2019, at Hotel Belles Rives *****. This charity event is the result of
an association of values and expertise between Marianne ESTENE-CHAUVIN, the owner of the legendary
establishment in Juan-les-Pins and Matthias MEILLAND, 6th generation of the dynasty of famous rose gardeners.
THE MEANING OF THE BAL
Create a unique flower (the Belles Rives® rose by Meilland), choose a flagship destination (Cap d’Antibes),
promote a certain know-how (the botanic and perfume industry of the Côte d’Azur), to participate in a
significant cause *.
A UNIFYING EVENT WITH AN EMBLEMATIC HERITAGE: PERFUMERY
This exceptional event shines bright on the CÔTE D’AZUR: it enables the union of economic players and
industry leaders of the region, both categories wishing to pay tribute to the perfume industry, local heritage
of the Riviera, through the horticultural operators and producers of botanicals.
THE FLORE COMMITTEE, AMBASSADORS OF THE BAL MEILLAND®
Thanks to their reputation that goes far beyond the boundaries of the Provence Côte d’Azur region,
ambassadors of the Bal Meilland® have the ability to attract the media and key partners whilst offering a
wide visibility to the movement and purpose of the ceremony.
A STRATEGIC MOVE FOR COMPANIES IN SEARCH OF QUALITY INFLUENCE
The renowned character of Hotel Belles Rives is full of meaning and emotion: it is an opportunity to return to
the origins of the Côte d’Azur and to grasp the basics as well as modernity after 90 years of twists and turns.
CHARITABLE ENGAGEMENT
The profit of the evening will be fully donated to the association LES FLEURS D’EXCEPTION DU PAYS DE GRASSE.
Created in 2008, the association was further put forward during the recent inscription of Grasse in the Cultural
and Intangible Heritage of Humanity for «The know-how related to Perfume in Grasse» by UNESCO. Among
its objectives, the Aromatic Fablab, aiming to be an area of production for local seedlings, a nursery to
experimentation and advocacy of aromatic plants and cosmetics, which also aims to facilitate and empower
the projects of tomorrow.
A PROMISING INITIATIVE
Supported not only by its guests but also by Jean LEONETTI, Mayor of Antibes, Jérôme VIAUD, Mayor of Grasse
and David LISNARD, President of the Regional Committee of Tourism Côte d’Azur France, the event will gather
around 220 guests around a dinner, a raffle and a ball in an enchanting setting: a decor of over 8,000 roses
right on the beach...
The prestigious location of the Bal Meilland® supports the evening’s focus of a booming market by highlighting
sponsors and luxury brand partners associated with the event in order to encourage future projects and a
thriving branch in line with the image of the perfumery industry.
ABOUT
Matthias MEILLAND represents the family and the eponymous brand. The latter is experiencing
an international development notably in China: recognised for its skills and large variety of
roses named after celebrities, MEILLAND since continues to pursue its origins in a constant
search for quality through an extremely rare and rigorous selection of plants.
Armelle JANODY and Carole BIANCALANA are respectively President, Vice-President and
founding members of the Association 1901 law: ‘Les Fleurs d’Exception du Pays de Grasse’.
The association encourages and facilitates the installation of a new generation of young
farmers on land devoted to emblematic floral productions - it thus radiates a sector of
niche and territorial excellence. It also participates in the mission of general interest towards
preservation and enhancement of the terroir, landscapes and a heritage «recognised for
centuries of practice» that once counted in the early twentieth century
up to 1,300 hectares of flowered fields versus about 70 today.
Marianne ESTENE-CHAUVIN, founder of the Belles-Rives Group *****, maintains with elegance
and leadership one of the most legendary palaces of the Côte d’Azur. She is also Vice-
President of the FEMININ PLURIEL Provence Côte d’Azur network, which highlights the
importance of women’s actions in our modern society. The Belles Rives is registered in the
patrimonial inventory but took off thanks to the launches of exclusive events and the arrival
of Antoine CHAUVIN-ESTENE the shift to modernity amongst luxury, calm and sensuality ...
* To become a partner of Bal Meilland® please complete the form on bellesrives.com
1st edition of the Bal Meilland® - Saturday 22nd of September 2018
Belles Rives Press Office Meilland Press Office:
Bureau de Presse Pascale Venot Service Presse Terre de Roses
Christine Pigot-Sabatier - T : +33 1 53 53 41 29 Françoise Clergue – T : +33 4 72 69 42 96
christine@pascalevenot.com f.clergue@terrederoses.com
Laurence Gamboni – T : +33 (0) 4 72 69 42 93
l.gamboni@terrederoses.com
ASSOCIATE THE IMAGE OF YOUR COMPANY IN A PRESTIGIOUS ENVIRONMENT
BE BECOMING PARTNER OF THIS EVENT
BAL MEILLAND® -SATURDAY 21ST SEPTEMBER 2019
90TH OF THE BELLES RIVES
BOOKING FORM
In order to support a beautiful cause, an engaged event within CAP AZUR division
and all its economic actors: heritage companies, horticultural growers, perfume houses,
leader industries of the Mediterranean basin as well as plant nurseries and start-up of the region.
LAST NAME : .............................................................................. FIRST NAME : .............................................................................
COMPANY : ............................................................................... LINE OF BUSINESS :...................................................................
ADDRESS : .......................................................................................................................................................................................
...........................................................................................................................................................................................................
TELEPHONE : .............................................................................. EMAIL : ......................................................................................
WE THANK YOU FOR CHOOSING YOUR PARTICIPATION BELOW:
1 > UNIQUE AND EXCLUSIF CORPORATE PARTNER TOTAL COST: ...................
Value : 24 000 € TTC (20 000 € HT)
2 > PREMIUM CORPORATE PARTNER TOTAL COST: ...................
Value : 12 000 € TTC (10 000 € HT)
3 > CORPORATE PARTNER TOTAL COST: ...................
Participation of 3 500 € TTC (2 916 € HT)
4 > PRIVILEGED CLIENT – INDIVIDUAL AND CORPORATE
300 € TTC (262,27 € HT) the seat for the dinner Bal Meilland® or 3 000 € TTC (2 622,70 € HT) the table of 10 guests
(decision-makers and thought leaders only)
NUMBER OF TABLE OR SEAT : ................................................................................................. TOTAL COST: ...................
PAYMENT METHOD (CREDIT CARD OR CHEQUE*) :
CREDIT CARD N° :............................................................................................................... EXPIRATION : ...................................
Thank you for writing down your credit card number to proceed to a prepayment
CHÈQUE payable to the account of Hotel Belles Rives and to be sent to Hôtel Belles Rives 33, boulevard Edouard Baudoin 06160 Juan les Pins
Refrence to mention : Bal Meilland 2019
100% prepayment (non refundable) asked at the booking to guaranty your participation
Profits of the evening will be allocated to the association "Les Fleurs d’Exception du Pays de Grasse"
DESCRIPTION AND DETAILS OF THE PARTNERSHIP:
1 > UNIQUE AND EXCLUSIF CORPORATE PARTNER
- Your logo on the communication medium* – 1st exposure
- Your visibility is the same as the company Meilland et the Hotel Belles Rives
- As the Unique and Exclusif Partner, you are presented and associated during the all evening (media, guests,
VIP…)
- You profit from a poster at the entrance of the hotel
- You officially speak during speech time of the Bal Meilland®
-You benefit from a table of 10 guests for the dinner of the Bal Meilland®
2 > PREMIUM CORPORATE PARTNER
- Your logo on the communication medium* – 1st exposure
- You are mentioned and thanked during speech time of the Bal Meilland®
- You benefit from 4 seats for the dinner of the Bal Meilland®
*Communication medium – 1st exposure :
- Registration form Cartons d’inscriptions (depending on the respect of printing deadline)
- Mention on the folder and media release
- Logo on banner during the dinner and insert on the booklet given to every participant
- Photo call
- Distribution of the booklet Bal Meilland® in digital format to our whole database (10 400 followers)
- Info posted on social networks BR – 4 200 followers on Instagram & 6 000 followers on Facebook
- Info and logo on the monthly BR e-news with 10 400 followers
- News section BR website with a potential link to your own website
- Announcement and thank-you
3 > CORPORATE PARTNER
- Highlight of your company ** – logo 2nd exposure
- The partner benefits from 2 seats for the dinner of the Bal Meilland®
** Highlight of your company – logo 2nd exposure
- Photocall
- Logo inserts on the booklet given to every participant
- Distribution of the booklet Bal Meilland® in digital format to our whole database (10 400 followers)
- Info posted on social networks BR – 4 200 followers on Instagram & 6 000 followers on Facebook
- Info and logo on the monthly BR e-news with 10 400 followers
- News section BR website with a potential link to your own website
- Possibility to create a customized Corporate Partnership (on request)
INFORMATION AND BOOKING :
Lisbeth LABETOULLE – Sales Department Hotel Belles Rives
T : +33 4 97 21 72 35 - commercial@bellesrives.com
AN EVENT BELLES RIVES SOCIETY CLUB
HÔTEL BELLES RIVES - RESTAURANT LA PASSAGÈRE
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - bellesrives.com
saturday, septembre 22 nd 2018 press release
saturday, septembre 22 nd 2018
and
cartier, fragonard, prodarom, azur fragrances, robertet, domaine de manon, clos de callian, jean mus & cie,
parfums arthur dupuy, maison brécourt, confiserie florian, atelier buffile, galerie sassi milici, sophia mag,
bpca, banque julius baer, cic, dso - panacée expertise, ceec expertise, santé plus, laboratoire destaing, azur enchères cannes,
watterwald & rannou-cassegrain, féminin pluriel, sdpne hôtellerie, planet katapult, bmw maine et loire, dessange...
PRESSE RELEASE
SEPTEMBER 25TH, 2018
THE FIRST BAL MEILLAND®
A NEW EXCLUSIVE AND GLAMOROUS EVENT ON THE FRENCH RIVIERA
Saturday 22nd September 2018 saw the opening of the first Bal Meilland® at Hôtel Belles Rives*****, a meaningful
charity event and the result of an association of values and exceptional know-how between the owner of the
property, Marianne ESTENE-CHAUVIN, and Matthias MEILLAND.
Followed by a cocktail reception lead by Jean LEONETTI,
Mayor of Antibes, the 220 guests were able to gather for
dinner in an enchanting decor of 6 000 roses and exceptional
culinary art, a strong value of the Belles Rives group, enabling
for a very chic evening.
Marianne ESTENE-CHAUVIN preceded by officially opening
the Bal Meilland® , emphasising on her and her team’s
engagement towards Elise BOGHOSSIAN and her NGO
EliseCare. The speech was illustrated by an attention-grabbing
presentation and video of her commitment within certain war
zones, particularly in Iraq where she stood only 24 hours earlier. Stéphane Vuillaume, Groupe Belles Rives Manager,
Marianne Estène Chauvin, Jean Leonetti, Elise Boghossian,
François Demachy & Matthias Meilland
Still with the aim to highlight the economic actors of the Cote
d’Azur, Jean Mus then took on the stage, known as the man
with thousands of gardens.
Further into the evening, François DEMACHY, nose of Christian
Dior Parfums highlighted the strong link between the Belles
Rives and the renowned perfume brand, by presenting
Carole BIANCALANA, owner of Domaine de Manon, whose
productions are frequently saved for the Maison Christian
Dior Parfums.
Marianne Estène Chauvin & Jean Mus
Before beginning the auction for a secret rose exclusively revealed for the occasion, two witnesses and survivors of Iraq were able to share their tragedy, all thanks to EliseCare’s unconditional support. The unifying leaders of this unique evening are pleased to announce that the event raised 28 300 Euros, funds that will help to create a centre for survivors in need of psychological and medical support and a place that will help women and children Yezidis, victims of Daesh. A UNIFYING EVENT AROUND AN ICONIC HERITAGE: PERFUME These communal values are clear: create a flower (the Rose Belles Rives by Meilland), choose a prime location (Cap d’Antibes), and promote a certain know-how (the floral and perfume industry of the Côte d’Azur), and finally, participate in an international cause. This initiative is supported not only by its’ hosts, but also by Jean LEONETTI, mayor of Antibes, Jérôme VIAUD, mayor of Grasse along with David LISNARD, President of the Comité Régional de Tourisme Côte d’Azur France. This exceptional gathering enabled economic actors and leaders of the region to reunite, both families wish to pay tribute to the whole perfume industry, local heritage of the region, from farmers, to creators, to big industrial groups of aromas within the cosmetics sector. The Bal Meilland®, was equally the occasion to come back to the origins of the Côte d’Azur in a prestigious place and honour a growing market by highlighting the sponsors and luxury brand partners associated to the event. ASSOCIATE CHRISTIAN DIOR PARFUMS AS AN EXCLUSIF PARTNER Christian Dior Parfums, iconic figure of haute couture, created a Christian Dior Rose back in 1958. Today, Christian Dior Parfums is fully involved with local producers and decides to associate its name to the first Bal Meilland®. Christian Dior Parfums maintains a privileged link between the town of Grasse, place of birth of François Demachy, renown perfumer and creator of the brand, who has spent his whole career in the region. SUPPORT THE ONG ELISECARE THROUGH A CHARITY EVENT For the launch of Bal Meilland®, the international NGO EliseCare (Support of the High-Commission of the United Nations for Human Rights 2018) was selected for its project to create a survival centre.
ABOUT
The MEILLAND brand is growing worldwide, especially in Kenya and China; known for its skills and the diversity
of its rose varieties named after celebrities. Since its origins, MEILLAND has pursued a systematic research for
quality, thanks to an extremely rare and rigorous selection of seeds.
Elise BOGHOSSIAN, grand-daughter of a deported Armenian family in France has showed her engagement
since 2002 through her own secular and political NGO, and through humanitarian actions first in Armenia,
and in target countries of the middle-eastern war zone, particularly in Kurdistan. Through her experience,
this exceptional woman commands and masters stakes of these regions and regularly intervenes within the
Minister of Foreign Affairs.
Marianne ESTENE-CHAUVIN, founder of the Belles Rives group, maintains with
elegance and leadership one of the most mythical palaces on the Côte d’Azur.
This 5-star establishment is listed in the heritage inventory but thanks to its new
event and the arrival of Antoine CHAUVIN-ESTENE, it has taken the turn of
modernity between luxury, calm and pleasure...
Marianne Estène Chauvin
& Antoine Chauvin Estène
Bureau de Presse Belles Rives : Bureau de Presse Meilland :
Bureau de Presse Pascale Venot Service Presse Terre de Roses
Ailsa Cargill - T : +33 1 53 53 07 67 Françoise Clergue – T : +33 4 72 69 42 96
ailsa@pascalevenot.fr f.clergue@terrederoses.com
Laurence Gamboni – T : +33 4 72 69 42 93
l.gamboni@terrederoses.combal meilland® - saturday 22nd of septembre 2018 in pictures
JUANS-LES-PINS | SOIRÉE ART DE VIVRE
Le premier Bal Meilland® au
Belles Rives, une soirée inoubliable !
Marianne Estène-Chauvin et Mathias Meilland décident en 2017 d’associer leurs entreprises familiales pour
l’organisation d’un évènement exceptionnel et glamour autour de trois valeurs qui leur sont chères : inventer
une fleur (la rose Belles Rives® by Meilland), choisir une destination phare (le Cap d’Antibes) et promouvoir un
savoir-faire (les fleurs et l’industrie des parfums de la Côte d’Azur) tout en participant à une cause mondiale.
En effet, l’idée de créer un évènement caritatif se révèle fédératrice autour du patrimoine local : le parfum.
Pour la première édition du Bal Meilland® 2018, c’est l’ONG d’Elise Boghossian, EliseCare, qui est retenue pour
son projet de création d’un Centre des Survivants en Syrie concernant les femmes et enfants Yézidis.
par Janny Plessis
Autour de Jean Leonetti, Marianne Estène-Chauvin et Mathias Meilland
C
ette initiative connaît le soutien de Jean ou du jasmin. Dior Parfums associe son nom au Une vente aux enchères d’un rose secrète
Leonetti, maire d’Antibes, de Jérôme premier Bal Meilland® et devient le partenaire et inédite créée spécialement par Meilland
Viaud, maire de Grasse, ainsi que de parfum exclusif.
David Lisnard, président du Comité régional Pour d'autres partenaires présents en grand Une vente aux enchères en exclusivité
du Tourisme Côte d’Azur France. Réunir lors nombre (Caisse d’Epargne, Hapeaz, M. Micaleff, mondiale pour clôturer la soirée sous les
d’une même manifestation les acteurs de Deco Flamme, Fragonard, Julius Bär, Canac et marteaux de maîtres Julien Pichon et Thierry
la parfumerie du Pays de Grasse (Prodarom, Associés, Féminin Pluriel, Florian, Jean Mus, Noudel-Deniau, commissaires-priseurs, a été
Domaine de Manon, Robertet, Les Fleurs Roni Fleurs, Azur Enchères - Pichon & Noudel- remportée par la Maison Fragonard. Trente pots
d’Exception, etc…), les producteurs de fleurs et Deniau, le designer olfactif Arthur Dupuy, etc…), de cette rose blanche crème bordée de rose
le charme intemporel de la Côte d’Azur dans cet ils associent leurs entreprises à une nouvelle foncé avec un parfum de verveine seront livrés
écrin du Belles Rives, demeurait un rêve pour manifestation, avec laquelle ils partagent les au gagnant.
les acteurs de la filière. Rêve devenu réalité mêmes messages, innovation, générosité et Une tombola avec des lots d’exception
ce 22 septembre 2018, grâce à la ténacité sens d’un futur bienveillant. comprenant plus particulièrement des œuvres
de Marianne Estène-Chauvin et de Mathias de céramique contemporaine, en présence de
Meilland. Ainsi, le Bal Meilland® se devait de soutenir une la plupart des artistes, a été organisée pour le
association emblématique. Comme souvent plus grand plaisir des participants.
Christian Dior Parfums, partenaire exclusif dans la vie, c’est une histoire de rencontre, de
feeling entre Elise Boghossian et Marianne Une très belle soirée, élégante et glamour,
Pour réussir pareil évènement, il est important Estène-Chauvin qui a été déterminante dans
où l’émotion était au rendez-vous
d’associer une maison du luxe représentée le choix de l'ONG EliseCare (Soutien du haut-
ici par Christian Dior, figure emblématique commissariat des Nations unies pour les Droits
Pas une seule fausse-note, et les 220 convives
de la haute couture qui a créé en 1958 une de l’Homme 2018).
ont apprécié la qualité de l’accueil, la
rose à son nom. François Demachy, célèbre Durant cette soirée magnifique, nous avons
restauration des plus délicates, la décoration
parfumeur-créateur de la marque Christian mieux compris l’action incroyable de cette
magnifique comprenant plus de 6 000 roses,
Dior, a fait toute sa carrière au sein du pays ONG qui apporte une aide médicale d’urgence
les invités prestigieux et l’émotion ressentie
grassois. Carole Biancalana, du Domaine de aux populations civiles vivant en zones de
chez tous de participer à un évènement d’une
Manon, qui fournit en fleurs Christian Dior, conflit au Moyen Orient. Les reportages sur le
rare envergure.
a pris la relève de la propriété familiale et fonctionnement de cette association ont fait le
La date du samedi 21 septembre 2019 est déjà
démontre chaque jour sa volonté, comme tour du monde. Les bénéfices récoltés par le
réservée pour cette deuxième édition du Bal
d’autres horticultrices de Grasse, de perpétuer Bal Meilland® (28 600 euros) serviront à créer
Meilland® !
la culture de la rose centifolia, de la tubéreuse un centre des survivants afin d’assurer la prise
en charge des femmes et des enfants Yézidis.
79ACTUALITÉS TRADITIONS | GRASSE
Le renouveau du jasmin,
magie des fleurs à parfum
du pays de Grasse
«…Partager leur
par Janny Plessis savoir-faire avec les
invités d’un jour »
Partager une promenade au cœur du pays grassois en compagnie
de Marianne Estène-Chauvin est un plaisir que je vous recommande
particulièrement. Nous sommes le 22 septembre, la journée s’annonce
belle à souhait, et c’est le cœur en fête que nous montons dans le minibus
qui sera notre moyen de transport tout au long de la journée.
M
arianne Estène-Chauvin est une femme généreuse, une amoureuse des rencontres
insolites. Au cours d’un déplacement à Grasse, elle a évoqué avec Jérôme Viaud la
possibilité de ce voyage au cœur du pays grassois. Réconcilier le temps d’une journée
le Cap d’Antibes et l’arrière-pays, les joies du bord de mer avec les fleurs à parfum participent à
la magie de ce jour.
Nous sommes une petite vingtaine, des Parisiens étonnés de la richesse des gens d’ici, de leur Les invités de Marianne pour cette
générosité, de leur courage et de cette envie de partager leur savoir-faire avec ces invités d’un
promenade d'un parfumeur en herbe
jour. Nous commencerons notre balade par un café au restaurant Lougolin, dont la terrasse
panoramique domine la vallée grassoise.
Puis nous irons cueillir du jasmin au Domaine de Manon, là où Carole Biancalana a décidé de
revenir à l’essentiel, de modifier le cours de sa vie pour redonner place aux fleurs à parfum. Elle
est reconnue dans le métier et la Maison Dior lui achète toute sa production. Du jasmin bien sûr,
des roses centifolia à perte de vue. Quelques hectares à cultiver pour le plaisir des sens, en dépit
de la difficulté de la récolte qui se fait chaque matin tant que la fleur de jasmin est odorante.
Dès le midi, il faut suspendre la cueillette et filer la porter chez Robertet qui en extraira le subtil
parfum.
Redonner vie à cette culture ancestrale alors que le jasmin avait pratiquement disparu des
champs de culture est une opération digne d’une résurrection et de la bonne santé de la filière qui
retrouve son panache d’antan, car les maisons de luxe en redemandent, Dior et Chanel en priorité.
Des secrets bien gardés
Mais le temps passe et le programme concocté par Marianne est dense, alors nous nous rendons
à Grasse honorer le rendez-vous avec Dominique Pillon, guide conférencière de la maison du
Carole Biancalana
du Domaine de Manon
58GRASSE | TRADITIONS ACTUALITÉS
Patrimoine. Déambulation passionnante dans le cœur de ville,
qui renferme en son sein des secrets bien gardés, des escaliers
improbables, des points de vue inconnus. Nous découvrirons au hasard
de notre déambulation, un libraire hors normes qui, dans son Moulin
à Lire, collectionne des milliers d’ouvrages aux piles improbables, au
destin inconnu. Eric Attias vit au milieu de ses livres dont il connaît la
place dans cet imbroglio d’étagères, de couloirs sinueux, de poussière
accumulée. Il connaît son stock, il suffit de lui demander un ouvrage
pour qu’il le sorte comme par magie d’un coin oublié. Et si jamais
ce livre tant recherché ne campait pas ici, il peut le commander sur
internet, le livrer, car en dépit de son côté hors du temps, cet ermite
vit aussi à l’ère du numérique !
Les parfums Micallef
C’est à regret que nous quitterons cette grotte à lire, mais regret
de courte durée, car nous sommes attendus par trois magnifiques
Réception dans les jardins
parfumeurs, telles la très chic boutique des Parfums Micallef, les 1000
d'Erick Ifergan
Flowers Perfumer de Jessica Buchanan, et la boutique sobre de Didier
Gaglewski. Puisqu’il fallait choisir, j’ai eu le plaisir de rencontrer « Réception
Madame Micallef qui nous a reçus avec une courtoisie et un savoir- improvisée dans les
faire très appréciables en dépit de notre retard. Ses parfums sont
équilibrés, magnifiques et suffisamment variés pour convenir au jardins ombragés
plus grand nombre, mais ils se méritent et le flaconnage réalisé par d’Erick Ifergan »
ses soins nous ravit de leur beauté et nous emmène déjà dans le
monde du luxe qui se décline dans cette jolie boutique.
Notre matinée se termine en beauté par la réception improvisée dans
les jardins ombragés de l’artiste Erick Ifergan. Sa maison devenue atelier
car il peint sur les murs, est le théâtre de sa future construction. En effet,
cet artiste atypique a l’ambition de créer une fondation dans son jardin parfumé.
Nous sommes enchantés de notre visite très bien orchestrée par Marianne Estène-Chauvin
qui s’est révélée être une excellente conférencière et guide touristique. Cette jolie promenade
au cœur du pays grassois est à recommander à tous les amoureux de cette belle région qui
souhaitent approfondir son histoire et découvrir la richesse de son patrimoine.
Le Domaine de la Colle Blanche
Suite à cette journée, nous avons suivi l’installation d’Anne Caluzio et Maurin Pisani, advenue le
4 octobre, exploitants du Domaine de la Colle Blanche. Ces deux jeunes, anciens cueilleurs du
Domaine de Manon, ont eu l’opportunité dans le dispositif innovant de portage du foncier initié
par la SAFER PACA, en collaboration avec COOP de France et la Région Sud, d’acquérir cette belle
propriété du Domaine de la Colle Blanche. Quelques hectares de jasmin à récolter ne leur font
pas peur, car ils ont la sérénité de savoir que leur récolte entière est déjà réservée par la Maison
Dior. La présence de François Demachy, parfumeur-créateur de la Maison Dior, est un gage de la
confiance en ces deux jeunes gens à l’avenir déjà auréolé du parfum si délicat du jasmin blanc. Anne Caluzio et Maurin Pisani
Grasse
Le goût de l’essentiel
à Grasse
2 01 8
LES FÊTES DE FIN D’ANNÉE
À GRASSE
Grasse
Le goût de l’essentiel
Marché de Noël
Patinoire de Glace
Marche aux Flambeaux
Concerts & Chants Chorale
Du 1er DÉC. Marché de la Truffe
AU 6 JANV.
Service Communication de la Ville de Grasse
...
www.grasse.fr / 04 33 36 66 66
Infos : 04 93 36 66 66 - www.grasse.fr
59“BELLES RIVES” ***** HOTEL AND «MEILLAND» ROSES PRESENT
THE MEILLAND BALL ®
SATURDAY 7th OCTOBER 2017
ON THE OCCASION OF THE LAUNCH OF THE BELLES RIVES ROSE
The Renown Roses of Cap d’Antibes
• An economic event with the leaders of the perfume industry in the area
• A presentation of the new partners from luxury brands in the Côte d’Azur
• A charity event with FEMININ PLURIEL COTE D’AZUR
A BELLES RIVES SOCIETY CLUB SPECIAL EVENT
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comBELLES RIVES hotel *****
KEEPING ITS SPIRIT
The Fitzgerald Legend
“There is no one in Antibes this Summer, except me, Zelda, Rudolph Valentino, the Murphy,
Mistinguett, Rex Ingram, Dos Passos, Olga and Pablo Picasso, Etienne de Beaumont ; it is the ideal
place to live and escape from the world” (Francis Scott Fitzgerald, 1926).
This famous quotation from the American writer relates the greatest happiness of his life in the Villa
Saint Louis, which will become; a few years later, the Belles Rives Hotel.
A photograph of the couple is officially hung up on one of the walls in the hall of Belles Rives ; it will
be forever like a welcome addressed personally to the guest coming in.
The story of Belles Rives starts in fact further to a discovery: the Lost Generation (comprising a
disenchanted youth and artists devastated by the First World War) enthuse over the south of France
and invents the Côte d’Azur.
Leader of this American trend regarding literature of the interwar period, F. Scott Fitzgerald and
his wife Zelda set up home on the French Riviera in 1925 and fell in love with the Villa Saint-Louis,
located in a cove of Cap d’Antibes.
This is where he will write his master-piece “Tender is the Night”, transforming the Villa Saint Louis in
a holiday destination for rich Americans who discover the pleasure of inebriated parties and sea
bathing.
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comThe time spent in the Riviera will be a source of inspiration, a few years later, to write “the Great
Gatsby” where one can imagine that extravagant couple throw many parties on a terrace on
the seafront, with celebrities such as Isadora Duncan, Hemingway, Franck Jay Gould, Maurice
Chevalier and Jean Cocteau, with a green light always shining on the horizon. A night life, made
of champagne, extravagance, sweet decadence… and the Fitzgeralds will turn Juan les Pins into
a very in vogue society rendez-vous, where the jet-set, at the time, like to go wild while cultivating
a certain idea of modernity.
In 1929 that villa, full of history, will become the Belles Rives Hotel.
A family saga
At the same time, very far away from the Mediterranean, Boma Estène breaks with his native Russia
and leaves to explore Paris, the «Ville Lumière”, then Antibes, thus making his childhood dreams
become true.
1929 – Accompanied by his wife Simone, coming from an Antibes hotel property dynasty, Boma
Estène supersedes the Fitzgeralds and transforms the Villa Saint Louis in a huge structure for holiday
stays.
Belles Rives Hotel, the first hotel on the waterfront on the French Riviera, was born. It is seasonal,
open from April to September.
1930 and 1931- Boma and Simone Estène add a wing and three storeys to the building, which will
then have 42 rooms and suites. Their marriage will be fulfilled by the birth of three children, Georges,
Raïna-Laure (Laurette) and Casimir.
1970 – Upon the passing away of Boma that year, Casimir Estène takes the helm of the hotel together
with his mother, which he will then manage on his own, masterfully.
A Generation History
2001 - Marianne Estène-Chauvin, grand-daughter of Boma and Simone Estène, buys Belles Rives
from members of her family.
2002 – Belles Rives is registered in the inventory of the Historic Monuments for its architecture, setting
and furniture from the 1930s; the Bar Fitzgerald is listed among the Historic and Legacy Cafés in
Europe
2004 – Launch of the gastronomic restaurant «La Passagère»; Belles Rives opens all year round; the
Belles Rives beach is turned into a resort area.
2005 – Belles Rives and Belles Rives Ski Nautique Club – with its famous pyramid set on water – have
been immortalised on T.V. in the programme “Des Racines et des Ailes”.
2006 - Purchase of Juana Hotel, another gem of Juan les Pins hotel trade, and founding of Belles
Rives Groupe.
2009 – Belles Rives and Juana are both classified as 5***** hotels. Organisation of the Villa Belles
Rives, summer parties with live DJ on the beach under the stars.
2011 – Set up of the Fitzgerald Prize*
2016 – The gastronomic restaurant, La Passagère, receives a 1* Michelin and sets up a contemporary
decoration, mixing frescos and ceramics.
2017 - Belles Rives is rewarded for the second time, during the Villégiature Award Ceremony, the
prize for the Best Charming Hotel in Europe ; Antoine Chauvin-Estène, son of Marianne Estène-
Chauvin, joins the family group ; birth of Valentine Chauvin-Estène, great-great-granddaughter of
Boma and Simone Estène.
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comThe Fitzgerald* Award
Each year in June, all those who love literature get together on terrace of Belles Rives Hotel in order
to know and find out who is the new prize-winner of the Fitzgerald Award.
Marianne Estène-Chauvin, President of Francis Scott Fitzgerald Academy and owner of the
emblematic Belles Rives Hotel thus wanted to reward a writer whose work evokes the spirit of the
great American author with regard to its situations, to the atmosphere that emerges and which best
conveys his unique writing, his elegance and life style.
The jury is composed of many figureheads:
• Bertrand de Saint Vincent, Vice Director of the Figaro and literature columnist.
• Daphné Roulier - De Caunes, journalist and presenter on Canal Plus Channel.
• Marie Dominique Lelièvre, journalist for Marianne, Express and Libération. Also author and literary
portraitist.
• Eric Neuhoff, commentator for the programme “le Masque et la Plume” on France Inter and
Literary Section Editor for Figaro.
• François Armanet, Editor-in-Chief for L’Obs and previously Editor-in-Chief for Libération.
• Fréderic Beigbeder, writer, literary critic for the Figaro and producer, he leads the chronicle
“Le billet de Frederic Beigbeder » on France Inter. He created the Prix de Flore, of which he is
president of the jury every year.
• Christophe Ono di Biot, Vice Managing Editor of Le Point and presenter on TF1 channel.
• Hélène Fillières, French actress and scriptwriter. She represents the Cinema in that jury, another
field of which Francis Scott Fitzgerald was very fond.
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comMeilland roses
A flower in Heritage
The rose is the emblematic flower of Meilland Group. Since six generations, that company of over
a hundred years, founded in Cap d’Antibes where it still keeps an experimental garden, works
with passion on colours, scents, shapes, resistance….. to make it always more and more attractive.
Meilland International branch, settled in Cannet-des-Maures, is a worldwide player in research, in
obtaining and distributing new varieties of roses, whether they are for the garden or production of
cut flowers.
Conception, the DNA of Meilland
The research teams plan each year the hybridisation programmes to match the collections with
the actual trends from the world of perfume and fashion, in order to improve the quality of their
varieties. They rely on a long family experience, a highlighted know-how, a great expertise and an
exceptional pool of genitors. Each year, between April and the end of July, 20.000 to 30.000 flowers
are manually fertilised on the basis of 2.000 and 2.500 hybridisations.
A worldwide flourishing production
Meilland produces and commercialises its plants in Europe but manages to-date more than a
thousand trademarks and holds a port-folio of 600 commercial brands. Every year, about 10 new
varieties of roses (all product lines inclusive) are commercialised. The quantity of sales reaches 12
million roses per year, which means that one of three roses sold in the world is cultivated by Meilland
International.
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comIn the name of the Rose
Meilland sets up marketing actions in order to increase the renown of its brands and
introduce its collections to professionals and the general public. The company knows to which
extent the success of a simple rose can result from a crossing of lives and encounters.
For example, the “Mademoiselle Meilland” rose, one of the last-born creations of the company,
has been named….. with a famous champagne, according to tradition, in the rose garden of Villa
Eilenroc ; an event celebrated by the deputy-mayor, Jean Leonetti, and many other celebrities.
“Beautiful in its candy-pink robe”. Radiating a faint sweet fragrance”. “Enchanting and strong
at the same time”. For once, the star was not in Cannes but in the park of Villa Eilenroc, inside
its rose garden. Thanks today to Mathias Meilland, Public Relations officer, and to his sister Sonia,
the company assists the sale of its varieties in providing the licensed holders and sales points an
enhanced and elegant promotional material. The brand also attends to over 30 professional and
amateur shows all around the world and is obviously present on Internet and social media.
Roses with famous names
A heritage shaped by history. And so, the A. Meilland Rose or the Rose de la Paix, created just after
the war, in 1948, was offered to all the founders of UN as a peace symbol. A rose, the success of
which allowed Francis Meilland, one of the ancestors, to make a fortune in the United States; this
persuaded him to dedicate himself only to cultivation and creation of roses.
Roses with very different aspects and fragrances, which often attract the leaders of this world of
which they happily bear the name:
• Alain Souchon • Gina Lollobrigida (1989)
• Arielle Dombasle (1992) • Henri de Toulouse-Lautrec (1993)
• Auguste Renoir (1995) • Jeanne Moreau (2005)
• Princesse Caroline de Monaco (1988) • Laetitia Casta
• Cary Grant (1987) • Leonardo da Vinci (1994)
• Catherine Deneuve (1981) • Maria Callas (1965)
• Charles Aznavour (1988) • Marie Curie (1997)
• Charles de Gaulle • Michelangelo (1997)
• Charlotte Rampling (1988) • Monica Belluci
• Claude Brasseur ((2006) • Baronne Edmond de Rothschild (1968)
• Colette (1995) • Nicolas Hulot
• Dee Dee Bridgewater (2003) • Paul McCartney (1991)
• Édith Piaf (2007) • Pierre de Ronsard.
• Eddy Mitchell Nommée au titre de la « rose favorite du
• Francois Rabelais (1997) monde » en 2006
• François Mitterrand (2006) • Pierre-Auguste Renoir (1995)
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comthe purpose
Marianne Estène Chauvin Matthias Meilland
This project came to light further to the meeting of Marianne Estène-Chauvin, President of Belles Rives group,
and Matthias Meilland, in charge of Meilland International Public Relations.
The idea is to create a glamorous and exceptional event in Autumn at Belles Rives, one of the most beautiful
settings on the Côte d’Azur, with a prestigious charity evening: The Meilland Ball.
On that occasion, the Belles Rives Rose (2017) will be presented to the guests.
Marianne Estène-Chauvin, Vice President of the FEMININ PLURIEL PCA network, proposed to the latter to go
into partnership in order to organise a fund-raising (through the endowment funds of FEMININ PLURIEL which
give right to tax credit).
This project is based on both structures in order to organise the evening and raise funds which will be given to
a charity association chosen by a female sponsor:
- Belles Rives Hotel: Organisation of the Meilland Ball with sponsors and partners.
- Meilland: Creation of floral decorations for the event.
- Féminin Pluriel: Communication with a large public (press, independent networks, etc.) and collection of
funds by virtue of the participation to the event through its endowment funds to benefit from the tax credit.
The female sponsor
Big-hearted, she must be committed to a charity or aid organisation.
An ambassador, the sponsor presents and animates this ball and hands a donation to a charity organisation.
Charity organisations such as that of Elise Boghossian (Association EliseCare), Tina Kiffer (Toutes à l’école),
etc.... are likely to be approached.
A coming office meeting of Féminin Pluriel PCA must enable to choose the charity organisation once and for
all.
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comThe journalists are invited before the event to interview the sponsor, who will have to «play the game».
This sponsor will stay at the Belles Rives Hotel in a suite facing the sea. Communication will be very important
nationwide and locally.
All the networks will be used.
Partners
The perfume companies such as FRAGONARD, DIOR, CHANE, already in relation with Belles Rives, will be
contacted to be involved in that beautiful event, as well as MANE, FIRMENICH, JEAN NIEL, ROBERTET, FRANCOIS
DEMACHY,JEAN MUS, OLIVIER POLGE, etc.
The event
The event will take place on Saturday 22nd of September as of 7.30 p.m.
Marianne ESTENE-CHAUVIN suggests starting off the evening with a dinner, the focal point being the Ball
dedicated to 200 guests.
The launch of the Belles Rives rose will take place on the hotel terrace, with the reproduction of a rose garden.
Perfume workshops to make up one’s perfume, a photo exhibition tracing the history of two families are under
consideration… everything organised in an elegant and welcoming atmosphere. A raffle is planned in order
to raise more funds.
Every person will have to pay a participation amount for that event. The tax credit enables to get back 66%
of that amount on a personal basis and 60% on a professional basis, further to tax exemption. It is a donation.
The partners companies will have the possibility to get a complete offer with a logo on all their communication
tools, the photo-call etc.
HÔTEL BELLES RIVES - restaurant La passagère
33, boulevard Edouard Baudoin 06160 Juan les Pins - France - T. : +33 4 93 61 02 79 - www.bellesrives.comYou can also read
