BADMINTON ENGLAND BOARD DIRECTOR - CANDIDATE BRIEF - SRI Opportunities
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BADMINTON ENGLAND BOARD DIRECTOR CANDIDATE BRIEF
BACKGROUND
OUR PURPOSE OUR VISION
To lead the growth and success of badminton in England To be one of the nation’s most popular sports and consistently
win medals at World, Olympic and Paralympic level
OUR VALUES
FOCUS OUR OBJECTIVES & STRATEGY
Pursuing goals with clarity, drive and determination MORE PEOPLE TAKING PART IN BADMINTON
• Grow grass roots badminton
AMBITION
Striving to attain excellence with motivation and passion WIN WORLD OLYMPIC & PARALYMPIC MEDALS
• A system that identifies and develops player potential
COURAGE
Having the confidence to evolve by making the right decisions • A system that delivers consistent World Class
for the right reasons performances
BUILD FINANCIAL RESILIENCE, BE A WELL GOVERNED
TEAMWORK
ORGANISATION
Understanding and respecting each others’ roles and being a
• Greater financial independence & sustainability
supportive unified team
• Demonstrate compliance with the UK Governance Code
WWW.BADMINTONENGLAND.CO.UK/ABOUT-US/
STATE OF PLAY
975,000
SPECTATORS ATTENDED
THE YONEX ALL ENGLAND
PLAYED BADMINTON EVERY MONTH
4.4M THE STATE
3 MEDALS 19% POSITIVE VARIANCE ON
3
THE ANNUAL BUDGET
1 X GOLD, 1 X SILVER
WEB
IMPRESSIONS OF PLAY AND 1 X BRONZE
WON AT THE EUROPEAN
JUNIOR CHAMPIONSHIPS
57% INCREASE
IN THE NUMBER OF WOMEN
8 MEDALS
4 X GOLD, 3 X SILVER
ACHIEVING A LEVEL 2 AND 1 X BRONZE
COACHING QUALIFICATION WON AT THE WORLD PARA-BADMINTON CHAMPIONSHIPS
A BRONZE MEDAL 3 MEDALS
28,600
3
AT THE WORLD 2 X GOLD AND
CHAMPIONSHIPS 1 X BRONZE
WON AT THE EUROPEAN UNDER 11S PLAYED BADMINTON THROUGH
CHAMPIONSHIPS THE RACKET PACK PROGRAMME
17% 638,000
33
NEW
INCREASE IN THE NUMBER
OF SENIOR CIRCUIT
WATCHED THE YONEX ALL
ENGLAND FREE ACROSS THE
+ JUNIOR
CLUBS
TOURNAMENTS HELD BBC’S DIGITAL PLATFORMS FORMED
14 Annual Report 2017-18 15
THE APPOINTMENT
Badminton England is in an exciting period of business transformation as the Parabadminton, Team England won 8 World Championship medals including
organisation continues its journey towards the achievement of its vision. 4 gold and it won an amazing 14 European medals, including 7 gold.
Badminton England is one of the leading governing bodies of sport in Led by a newly appointed Chairperson, this is an incredibly exciting time to
England. It has grown the sport to be the fifth biggest participation sport join the Board of Directors and to play a vital role in supporting and inspiring
in England, it owns the All England Open Badminton Championships - the the next phase of the development of badminton in England.
greatest and most prestigious Open Championships in the world and a grand
With the terms of several Directors coming to an end, Badminton England
slam tournament that reaches a global audience of 250 million annually.
now wish to make further appointments to the Board. All Board level
As its strives to consistently medal at World, Olympic and Paralympic level, appointments, including the Chairperson, are expected to meet the
in little over two years, the performance programme has achieved GB's following criteria in order to make a positive and meaningful contribution to
first ever Men's Doubles Olympic medal, a World Championship medal, 6 the organisation.
Commonwealth medals, 3 European golds, one silver and two bronze and in
INTEGRITY DETERMINATION
High ethical standards Strong drive to be successful
SOUND JUDGEMENT POLITICAL ASTUTENESS
Willingness to challenge Diplomatic. Aware of the possible implications of messages being conveyed.
LEADERSHIP LEARNING
Ability to gain respect and attention Willing to learn and develop self. Learning from mistakes rather than being
intimidated by them.
CRITICAL THINKING
Creativity, strategic awareness, taking a wider view PRIMARY LEGAL RESPONSIBILITIES
Understanding of and compliance with the legal responsibilities of being a Board
BUSINESS ACUMEN
member
Ability to identify new opportunities, embrace change, innovate
COMMITMENT
ASSIMILATION
To attending Board meetings and participation in relevant debates. Willingness to
Rapidly able to absorb new information, especially financial and statistical
take on subsidiary Board activities as a Chair or Board of Directors member. Prepared
information
to use their skills, knowledge and experience as a mentor as and when required.
MAIN TASKS, DUTIES AND RESPONSIBILITIES
STRATEGIC
• All Board members are expected to provide strategic leadership, insight and
guidance to ensure that Badminton England achieves their strategic objectives.
• Make a positive contribution to the ongoing development and review of the strategy.
LEADERSHIP
• Provide leadership and guidance to Badminton England staff and contribute to the
ongoing work of an Advisory Board.
• Ensure that Badminton England meets the highest standards of corporate
governance and seeks compliance with appropriate regulations.
• Provide ambassadorial services where most relevant and liaise with external
stakeholders in collaboration with staff.
COMMUNICATION
• Promote the strategy and objectives to internal and external stakeholders.
• Advocate on behalf of Badminton England in collaboration with fellow Board
Members, the Chair and staff.
PERSON SPECIFICATION
INDEPENDENCE RELATIONSHIP MANAGEMENT
• Each Board member will provide objective input to the Board’s decision making • Awareness of what is required to meet stakeholder expectations.
process without the potential for a vested interest in the decision outcomes • Recognise and value the contribution of others.
KNOWLEDGE • Provide timely feedback for support and learning.
GOVERNANCE • Display attitudes and behaviours that respect and value diversity, and promote equal
• An understanding and agreement of the legal duties, responsibilities and liabilities of opportunities.
a corporate body.
STAKEHOLDER RELATIONSHIPS EXPERIENCE
• An understanding of the political environment with respect to badminton. • Experience of contributing in a Board environment.
• An understanding of relevant collaborations/partnerships. • Experience of complex organisations with multiple stakeholders (desirable).
COMPETENCES • Experience of leading an organisation through a period of change (desirable).
COMMUNICATION
• Ability to demonstrate excellent communication and interpersonal skills in a variety
of situations.
• Ability to balance the need to speak candidly with tact and diplomacy.
INDEPENDENCE AND INNOVATION
• Ability to take an independent view when required.
• Ability to think creatively.
• Ability to demonstrate flexibility and open mindedness.
• Able to take a forward looking approach.
• Able to balance the traditions of Badminton with a commercial outlook.
EXPERTISE & EXPERIENCE TERMS OF APPOINTMENT
In addition to the experience and capability outlined in this brief, Badminton England would be • It is expected that Board members will commit up to 20 days per year.
specifically interested in individuals with expertise in: • This will consist of 6 – 8 Board meetings per year, leadership/support
BUSINESS TRANSFORMATION
of an Advisory Board, attendance at General Meetings and attending
events in an ambassadorial capacity.
Our aim is to continue to drive transformation, both culturally and technically, to improve our
proactivity and become more agile in identifying future opportunities. • The majority of meetings will take place at the National Badminton
Centre in Milton Keynes.
COMMERCIAL LEISURE SECTOR
• The role is non-remunerated. Badminton England will reimburse
A key strategic target for Badminton England is to significantly increase the number of players taking
domestic expenses for Board activity. Should overseas travel be
part in regular organised play and competition. In this context the plan is to build and develop
required, such expenses will be reimbursed.
commercial partnerships with the major leisure centre operators.
Badminton England is the owner, and host, of the YONEX All England Open Badminton
Championships. Our aim is to continue to grow the Championships into an event that is truly
recognised within the British sporting calendar; to do this we are seeking to grow the investment and
partnerships in the UK and globally that can help us deliver this exciting aspiration.
VOLUNTEERING
Badminton England relies on volunteers assisting at events and organising / delivering local
badminton activities. Further development and emphasis is required to create a modern
volunteering recruitment, deployment and retention strategy.
COMPETITION AND DEVELOPMENT
Badminton England create and support pathways to encourage players to fulfil their potential at all
stages of their development. Further creative and innovative ways to signpost these opportunities
are important to the ongoing growth of the sport.
ELITE SPORT PERFORMANCE
Success at major events is a key focus for Badminton England. Leadership and continuous
improvement at elite level is critical.
HOW TO APPLY SRi is a boutique global executive search and consulting firm focused on sport, media, content, and technology. We work as one partner-led team with staff based in key global markets across eleven offices on four continents. We offer dedicated and specific sector, function and region expertise. Our services include executive search, board assessment, succession planning, salary benchmarking, advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects. We are proud to be the exclusive partner of Badminton England on these critical appointments. To apply please submit a CV and Cover Note outlining your relevant experience and reason for application. Please submit all applications to: ALISTAIR MILNER — Partner Bedirector@sriexecutive.com All applications should be submitted by 20th February 2019.
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