Anthogenol and MASQUELIER's Original OPCs B2B sales training guide - A comprehensive sales training guide to provide support and guidance for B2B ...
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Anthogenol® and MASQUELIER’s® Original OPCs B2B sales training guide. A comprehensive sales training guide to provide support and guidance for B2B sales of Anthogenol®. CONFIDENTIAL INTERNAL USE ONLY
INDEX
1 Anthogenol® product information. 3
2 MASQUELIER’s Original OPCs ingredients.
®
3
3 B2B sales guide. 5
4 B2B questions and answers. 6
5 MASQUELIER’s B2C questions.
®
10
6 Tips when writing. 14
SECTION 1
Anthogenol® product information.
Anthogenol® is a naturally derived supplement (MASQUELIER’s® Original OPCs) that is
not only a powerful antioxidant that helps protect against free radical damage, but it may
also help protect capillary walls. Anthogenol® may help the body to preserve collagen
protein, supporting skin elasticity and may help reduce the physical signs of ageing.
Summary of Anthogenol® benefits:
• Helps support the synthesis of collagen in the body and may help protect against the
breakdown of skin collagen, a process that produces the visible signs of ageing.
• Has antioxidant action, helping protect the body from the damaging effects of free radicals
and oxidation.
• Helps maintain healthy circulatory function including peripheral circulation to the hands and feet.
• May help relieve the symptoms of mild varicose veins.
• Provides nutritional support for the health of the heart and cardiovascular system.
SECTION 2
MASQUELIER’s® Original OPCs ingredients.
A. Professor Masquelier, the inventor.
Professor Masquelier was the first scientist to isolate OPCs from nature and develop highly
specific OPCs based extracts that are today sold under the trademark MASQUELIER’s®. In
addition, his greatest achievement does not lie with isolating OPCs, but more so with the highly
specific OPCs-extracts he was able to produce on an industrial scale, applying them in medicinal
practice and proving their nutritional relevance through continuous scientific exploration. This is
what Professor Masquelier worked on for almost half a century.
B. MASQUELIER’s® manufacturing.
The manufacturing of MASQUELIER’s® ingredients is based on a total system, from vine
(or forest) to extract, using state-of-the-art control and monitoring methods (CPA). This creates
MASQUELIER’s® unique ingredient which is comprised of a highly specific selection of OPCs,
with the scientific proven benefits it is reknowned for.
C. MASQUELIER’s® Complex Phytonutrient Authentication (CPA) System.
MASQUELIER’s® Original OPCs is produced consistently under the Complex Phytonutrient
Authentication (CPA) system. MASQUELIER’s® Original OPCs is isolated (extracted) from Vitis
Vinifera grape seeds. MASQUELIER’s® monitors ingredients from the vine, its growing area,
the conditions of cultivation, the harvest and the treatment of seeds following harvest, all of
which have a profound impact on the resulting extract which are constantly monitored within
a CPA system. This traceability is merely CPA’s foundation. DNA identification of the harvested
3
seeds, as well as the meticulous application of the highly precise extraction method for which
Professor Masquelier himself laid the foundations, are essential steps in creating MASQUELIER’s®
Original OPCs. Identification methods include HPLC, rigorous safety assessments and, as a
final culminating step, a composition monitoring method involving a state-of-the-art technique
called Nuclear Magnetic Resonance and Principle Component Analysis. This forms the Complex
Phytonutrient Authentication system which is in place for MASQUELIER’s® ingredients. By using
this system we can consistently maintain the scientific links with the researched compounds
originally developed by Professor Masquelier. The totality of the CPA system forms the ultimate
scientific foundation for our MASQUELIER’s® ingredients’ product-specific benefits.
D. MASQUELIER’s® Seal of Authenticity.
The MASQUELIER’s® Seal of Authenticity provides a consumer recognizable
guarantee of our ingredient’s batch to batch, scientifically proven efficacy under the
CPA System. The original ingredients developed by Professor Masquelier, which
provide well documented benefits, are found in products carrying the MASQUELIER’s®
Seal of Authenticity showing professor Masquelier’s picture, signature and the
MASQUELIER’s® trademark.
E. MASQUELIER’s® 70 year track record.
MASQUELIER’s® ingredients are backed by more than 70 years of ongoing scientific research.
Famously, Professor Masquelier first isolated OPCs and published his thesis on the subject in
1948. Following the first isolation of OPCs from nature in 1947, the French nutritional scientist
professor Jack Masquelier and his products were awarded 10 patents (Exp.) in relation to the
manufacture of the authentic OPCs ingredients contained in this food supplement and their
health benefits.
4
SECTION 3
B2B sales guide.
This guide has been put together to assist sales teams when at
expos or discussing Anthogenol® with retailers or professionals.
We have put this together as a series of points for you to remember,
so that you can then use them conversationally or in presentations.
IMPORTANT NOTE:
All information written below is intended for your memory and
conversations only. Its wording may be slightly different or broader than
used in official written communications. Do not under any circumstances
use this in any written communication. The contents of this booklet need
to be verified with local regulations pertaining to consumer information
for dietary supplements before used in promotional materials.
Anthogenol® is scientifically proven in, and recommended for:
Anti-aging support.
• People seeking to combat the internal aging process, which
is largely dependent on the condition of the vascular and
antioxidant defence system.
• Athletes who want to recover from training faster and protect
themselves against excess oxidative stress caused by sports
activities.
Skin health and appearance.
• People seeking a meaningful solution to address skin aging from
the inside out. Anthogenol® helps reduce the appearance of premature ageing of the skin due
to free radical damage and cross-linking, including fine lines and wrinkles, uneven pigmentation
and loss of skin firmness.
Circulation and blood vessels.
• People with cardiovascular or blood vessel circulation problems. The active ingredients
in Anthogenol® support the function of endothelial cells (cells that line blood vessel walls)
and protect them from oxidative stress. Anthogenol®’s active ingredients protect LDL
cholesterol from oxidative stress while it is being removed from our bloodstream. They also
protect collagen, elastin and hyaluronic acid – the building blocks of blood vessels flexibility
and strength.
Eye health and vision.
• People with a (family) history of circulatory problems in eyes (reducing eye sight, retinopathy).
• People with a profession involving long hours in front of a computer or have difficulty adapting
their vision to different light environments (night vision).
Leg health.
• People with a (family) history of circulatory problems in the legs (varicose veins, heavy legs).
• People with a standing profession (shop attendants, flights attendants, etc.).
5
SECTION 4
B2B questions and answers.
A. Is there a difference between MASQUELIER’s® Original OPCs and other products
that write “OPC” on their label?
OPCs (plural) are complex phytonutrients that nature produces in many different types and
variations. They take the form of 29 different molecules. However, not all 29 OPCs are present in
every plant, and some plants have more of one specific OPCs-molecule then others. For example,
not all 29 different OPCs-molecules are found in Vitis Vinifera grape seeds. And even where the
same OPCs-molecules are found in different grape seeds, they might not be present in the same
amounts. This could be because they are grown in different areas, or are different varieties. Thus,
while two different plants may produce OPCs-molecule 21 and 22 (out of the 29), the amount of
each OPCs-molecule may differ between the seeds of the two varieties. Within this context, it is
essential that the ratio between the different OPCs molecules found in MASQUELIER’s Original
OPCs is monitored and remains consistent, because it is this precise total composition (and the
ratio between the individual constituents/molecules) that produces the benefits.
Unfortunately, analytical methods that can keep all the different types of OPCs molecules apart
when measuring a specific extract are not commercially available or feasible. Most of the analyses
performed today that lead to OPC-percentage or milligrams claims on most labels, are in fact
very general tests that are unspecific to this natural variety of OPCs. These “mislabeled OPC-
supplements” reinforce the false impression that all OPCs are alike, as if OPCs would be a single
synthetic molecule like vitamin C for example.
A comparison based on the declaration of milligrams or percentages of OPC(s) on a food
supplement is therefore rather meaningless. It is a little like comparing two cars on how they look,
rather than on their engines or performance.
The only meaningful comparison for such complex phytonutrients like OPCs is a comparison
based on the efficacy of the total composition and dosage, substantiated by actual scientific
research.
B. Why is Professor Masquelier’s OPCs considered the best?
The complex phytonutrient MASQUELIER’s® Original OPCs is isolated from Vitis Vinifera seeds.
Although, generically speaking, it is a grape seed extract, we must ourselves avoid defining
MASQUELIER’s® Original OPCs as a “grape seed extract”. The term “grape seed extract” is too
generic, since there are hundreds of “no-to-low quality” grape seed extracts on the market which
have little to no OPC content beyond tannins.
As Professor Masquelier explained, “molecules containing
more than 5 flavanol-units are no longer considered OPCs.
These larger molecules are in fact tannins, or polymeric
proanthocyanidins, which are ill-absorbed by the body.”
Tannins show up as equal in the OPCs-unspecific analytical
tests referred to earlier. Using such analyses gives a “free
pass” for ignorant or malevolent sellers of grape seed extracts
to declare tannins as OPCs on their labels. Unfortunately,
some products on the market today consist almost totally of
6
worthless tannins, yet declare high percentages of OPCs on their labels. MASQUELIER’s® Original
OPCs on the other hand, contains zero tannins.
MASQUELIER’s® Original OPCs has significant USPs at its disposal (scientific track record, unique
composition, from the inventor, etc). These USPs are impossible for our competition to match.
Many so called “OPC” products try to mask their lack of product-specific scientific research by
claiming (high) percentages of OPCs and/or by presenting ORAC values in their marketing material
or on their labels. In doing so, they succeed in confusing consumers into believing ORAC values
have biological meaning.
MASQUELIER’s® Original OPCs “Competing” extracts
• Unique personal backing from its inventor • Test-tube ORAC values (with no biological
with a unique brand. relevance).
• Decades of satisfied use(rs).
• A history of 70 years and long safety
record.
• A unique composition providing a specific • High dose capsules with unspecified
selection of OPCs consistently verified by extracts labeled/ presented as OPC based
CPA. on OPCs-unspecific analytical methods.
• Scientific proof of effect with 27 clinical • No, or extremely limited product specific
trials, dozens of scientific articles and science.
counting.
7
C. How do you distinguish between real OPCs and imitation OPC?
Supplements containing plant extracts are too complex for human senses to compare. And, just
as there are differences in the quality of ingredients and their blends in foods and drink, dietary
supplements containing extracts from plants also vary in quality. The fact that a supplement
contains a particular extract does not automatically mean that it will deliver the health benefit that
is often attributed to that extract. Only unbiased, placebo controlled clinical trials can prove
the benefit(s) of highly specific ingredients, sourced from a specific plant, at a specific time,
in a specific way.
Meaningful criteria
The first criteria you can use to compare a supplement is whether the specific extract was used in
the scientific studies that support the health claims on its label and its bioavailability.
The second criteria is whether or not systems are in place to monitor and control the composition
and quality of the extract in each batch that is produced, just like monitoring systems across the
food and drink industry.
Once these two criteria have been checked, the third and ultimate criteria which you can use
to compare a supplement is to check that it is a long standing, safe and successful product,
extensively used by people around the world.
MASQUELIER’s® ticks all these boxes.
Original certainty
1st MASQUELIER’s® gives you the certainty of containing original the ingredients which are
founded on decades of clinical and scientific research by Jack Masquelier. This research is
ongoing and is continued by I.N.C. to this day. MASQUELIER’s® Original OPCs’ microvascular
health benefits have been documented in 27 human clinical trials and dozens of scientific and
laboratory studies.
2nd MASQUELIER’s® gives you the certainty of the original recipe, which exactly follows the
overall blend and composition formulated by Jack Masquelier. This certainty is backed-up by the
highest levels of ISO-certified testing and Nuclear Magnetic Resonance and Principal Component
Analysis. Collectively this system is called Complex Phytonutrient Authentication (CPA).
3rd MASQUELIER’s® gives you the certainty that its ingredients have been safely used by
hundreds of thousands of long-term users who consider MASQUELIER’s® ingredients to be the
cornerstone of their health regimen.
Every batch of MASQUELIER’s® that leaves the factory is guaranteed to tick all three of these
certification boxes, thereby earning the MASQUELIER’s® Seal of Authenticity.
Complex Phytonutrient Authentication (CPA).
Complex Phytonutrient Authentication is an all-encompassing system aimed at maintaining
a scientifically validated connection with the original composition of the ingredients
developed by professor Masquelier. It consists of:
1 Detailed and rigorous traceability from growing area to extract.
2 DNA identification of the harvested materials.
3 Meticulous application of the precise extraction methods.
4 Compound specific HPLC identification methods.
8
5 Pesticide, heavy metal and microbiological safety testing.
6 Monitoring of the total molecular composition using NMR and PCA.
These methods combine to ensure that the decades of worldwide safe and beneficial use
of the original ingredients and their scientifically proven benefits, will apply to every batch of
MASQUELIER’s® ingredients produced.
The MASQUELIER’s® Seal of Authenticity is proof that a product meets all authenticity
requirements, so you can be sure it offers the benefits it is renowned for.
WINE
CULTIVATION
& VINIFICATION IN
ACCORDANCE EU
REGULATIONS
WINERY
SKIN, SEEDS
& PULP
VINEYARD
GRAPES
DOCUMENTATION
(SELECTED)
GROWING AREAS
MASQUELIER’s® PULP VINEYARDS
ORIGINAL PROCESSING
OPCs FACILITY
COMPLETE
COMPOSITION
MONITORING –
NMR & PCA I.N.C. AGENCY B.V.
MACROSCOPIC,
MICROSCOPIC
DRY SEEDS AND DNA
IDENTIFICATION
DRY
EXTRACT
CONTRACT
EXTRACTION
FACILITY
SELECTED CARRIER
TRANSPORTATION
The packaged material
is transported to
I.N.C. sites and BATCH RECORD
partners worldwide via IDENTIFICATION
approved couriers AND SAFETY
and transporters. ANALYSES
9
SECTION 5
MASQUELIER’s® B2C questions.
1 Q How soon after taking a MASQUELIER’s® supplement can I expect
a beneficial effect?
A The scientific studies involving MASQUELIER’s® ingredients have shown noticeable
positive results within 2 weeks to 3 months. This varies from person to person.
Some people have reported instantly noticeable beneficial effects.
2 Q What is the best time of day to take my MASQUELIER’s® supplement?
A The best time to take a MASQUELIER’s® supplement is 30 minutes before meals,
or between meals. For example, at the start of the day, 30 minutes before breakfast.
3 Q With which foods and drinks can a MASQUELIER’s® supplement be taken?
A The best way to take a MASQUELIER’s® supplement is 30 minutes before meals,
or between meals, with a large glass of water or juice.
4 Q Which foods and drinks should be avoided when taking a MASQUELIER’s®
supplement?
A Taking the capsules with a meal will not have an effect on the efficacy of a MASQUELIER’s®
supplement, provided you avoid taking the capsules/tablets with milk, yogurt or other
protein drinks or foods such as meat. It is also best to avoid drinking coffee and alcohol at
the same time as taking the supplement. Indeed, the use of coffee and alcohol should be
reduced when starting with a MASQUELIER’s® supplement.
5 Q Can I take a MASQUELIER’s® supplement with medicines?
A There are no known “interactions” between the MASQUELIER’s® ingredients and
medications. However, the use of drugs does suggest the treatment of a disease or
condition. Such situations require extra attention to nutrition and lifestyle. It is always
advisable to inform your doctor or therapist of (changing) lifestyle and dietary habits,
including the use of a MASQUELIER’s® supplement.
6 Q Can I dissolve a MASQUELIER’s® supplement in water to consume as a drink?
A Yes, the MASQUELIER’s® ingredients are soluble in water. We suggest letting the tablet or
capsule sit/dissolve in water for 30 minutes, then stirring well.
7 Q Can I take a MASQUELIER’s® supplement with other supplements?
A Yes. MASQUELIER’s® ingredients are unaffected when combined with other dietary
supplements. However, MASQUELIER’s® ingredients may interfere with the absorption of
protein-like substances when taken simultaneously. If that is the case, you are advised not
to take these products simultaneously. For example, take the MASQUELIER’s® supplement
approximately 30 minutes before either a meal or supplements containing protein.
8 Q Can a MASQUELIER’s® supplement be taken when breast-feeding or pregnant?
A Although MASQUELIER’s® ingredients have no known side effects, caution is
recommended when adding specific foods to during pregnancy or breast-feeding.
As a general precaution, you are therefore advised not to take the supplement during
10pregnancy or breastfeeding without first gaining the full consent of the medical professional
supervising the pregnancy. A medical professional can best assess the situation as well as
your overall physical and dietary needs.
9 Q Should I tell my doctor that I am using a MASQUELIER’s® supplement?
A If you have a medically diagnosed condition, if you are taking medications, or if you are
pregnant, it is best to be on the safe side and inform your doctor or therapist that you
are taking a MASQUELIER’s® supplement. Your doctor or therapist can best assess the
situation, as well as your overall physical and dietary needs. If you are in good health
and have no known medical condition it is not necessary to inform a doctor or therapist,
although there is no reason why you shouldn’t.
10 Q How should a MASQUELIER’s® supplement be stored?
A MASQUELIER’s® supplements should be stored in a cool, dark place out of direct sunlight
and out of the reach of young children.
11 Q How long can a MASQUELIER’s® supplement be used for?
A For as long as you like. A MASQUELIER’s® supplement is a dietary supplement and
therefore part of your daily diet. You can take it for prolonged periods or permanently, and
stop whenever you like. Usage depends on diet, lifestyle, age and what feels right.
1112 Q Are there any side effects that I should take into account when starting with a
MASQUELIER’s® supplement?
A No. However, the MASQUELIER’s® ingredients stimulate the normal physiological functions
of the circulatory system. One of these functions helps get rid of toxic waste which may
have accumulated in certain tissues. This is a healthy and beneficial “detoxifying” effect.
Sufficient daily amounts of water and/or herbal tea will help a possible detoxification
process and prevent unpleasant sensations sometimes associated with detoxing, such as
rashes. If you find this unpleasant or inconvenient, you might want to temporarily reduce
the daily dosage.
13 Q What can I do to further support my body when starting to take a
MASQUELIER’s® supplement?
A When you start to take a MASQUELIER’s® supplement it is particularly advisable to drink
plenty of fluids (water, herbal and green tea). It is recommended that you drink 1 to 2 liters
per day at least during the first 2 weeks, and that you keep coffee and alcoholic intake to a
minimum.
14 Q Are there foods that are rich in OPCs can be taken instead of a MASQUELIER’s®
supplement?
A Although certain foods rich in flavanols (and OPCs) have been individually studied (red
wine, dark chocolate, cranberry, etc.), no specific beneficial relationship has been clinically
established between a diet containing these “healthy” foods and vascular health. Flavanols
(& OPCs) are present mostly in the bark, skin, cuticles and woody parts of plants, so
they are often eliminated when we eat fruits and vegetables. It would be impossible to
modify the daily diet enough to obtain the same clinically proven nutritional benefits as
a MASQUELIER’s® supplement. In addition, the variations in types of fruit, harvest, and
storage conditions provide too many variables to be sure that they would have the same
clinically proven flavanols as in a MASQUELIER’s® supplement.
1215 Q Do MASQUELIER’s® supplements or MASQUELIER’s® ingredients contain
any lactose, gluten, sugar, yeast, GMOs, preservatives, colorings, or flavoring?
A No.
16 Q Are MASQUELIER’s® supplements and MASQUELIER’s® ingredients tested
for the presence of heavy metals and pesticides?
A Absolutely. Each batch produced is tested for all heavy metals and pesticides, to meet the
standards for food safety.
17 Q Are MASQUELIER’s® supplements and the MASQUELIER’s® ingredients natural
and suitable for vegetarians and vegans?
A Yes, absolutely. The active ingredients in your MASQUELIER’s® supplement are plant
based and the other substances used in the tablet are also of plant origin*.
*(Please verify this locally).
18 Q Are MASQUELIER’s® supplements suitable for all age groups?
A MASQUELIER’s® supplements are certainly beneficial for all age groups. As we age, so
do our blood vessels which can often weaken and lose flexibility. It therefore follows that
by looking after our veins now and keeping them strong and flexible, we are in fact looking
after our whole body as we age.
19 Q Are MASQUELIER’s® supplements suitable for children?
A Yes, but we recommend that you reduce the dosage according to body weight; allow
a dosage of roughly 1.5 to 3 mg of the MASQUELIER’s® active ingredient per kg of weight.
Thus a child of 30 kg can take 1 capsule of 50 mg. It is best to open the capsule and mix
the powder with fruit juice.
20 Q Are MASQUELIER’s® supplements suitable for pets?
A Yes. Customers often report back to us that their pets respond well to MASQUELIER’s®
supplements. When giving a MASQUELIER’s® supplement to a pet, allow a dosage of
roughly 1.5 to 3 mg of the MASQUELIER’s® active ingredient per kg of weight. Thus a dog
of 20 kg can take 1 capsule of 50 mg. It is best to open the capsule and mix the powder
with food.
13SECTION 6 Tips when writing Trademark use and definition illustration. A. MASQUELIER’s® the brand. When referring to the MASQUELIER’s® brand, products or branded ingredients, the trademark name must be all capital letters except for the “s” and must always carry a superscripted ® registration symbol. Example: MASQUELIER’s® Original OPCs supports microvascular circulation in the eyes. B. Grape seed extracts are not the same as OPCs. Example: MASQUELIER’s® Original OPCs is a botanical extract from Vitis Vinifera seeds. C. MASQUELIER’s® 70 year scientific track record. Example: MASQUELIER’s® Original OPCs is backed by over 70 years of scientific research. D. Professor Masquelier, the inventor. Example: Professor Masquelier was the first scientist to isolate OPCs from nature and develop highly specific OPCs based extracts that are today sold under the trademark MASQUELIER’s®. E. MASQUELIER’s® Seal of Authenticity. Example: Professor Masquelier’s original ingredients, which provide well documented benefits, are found in products carrying the MASQUELIER’s® Seal of Authenticity. The Seal shows professor Masquelier’s picture, his signature and the MASQUELIER’s® trademark. F. Professor Masquelier’s name is Jack. Background: Just because he’s French doesn’t mean we can change his given name. His parents liked the English “Jack” and decided to call Masquelier Jack. Wherever you find someone referring to Masquelier as Jacques, you can be certain you’re not dealing with the original. 14
G. MASQUELIER’s® Complex Phytonutrient Authentication (CPA) System.
Background: At MASQUELIER’s® we authenticate our ingredients using the Complex
Phytonutrient Authentication (CPA) system, which includes the world’s most advanced analyses
and monitoring techniques for complex botanical ingredients. By combining full traceability,
meticulous application of extraction methods and highly specific HPLC methods with state-of-
the-art botanical composition monitoring techniques (NMR and PCA), we can consistently
maintain the scientific link with the researched compounds originally developed by Professor
Masquelier with every batch. The totality of the CPA system forms the ultimate scientific
foundation for our MASQUELIER’s® ingredients’ product-specific benefits.
H. MASQUELIER’s® manufacturing.
Background: The manufacturing of MASQUELIER’s® ingredients is based on a total system,
from vine (or forest) to extract, using state-of-the-art control and monitoring methods (CPA). This
system provides you with the certainty that you are getting a supplement which contains
the specific unique ingredient, with the highly specific selection of OPCs required to produce the
scientifically proven benefits you are buying it for.
I. OPC is not the same as OPCs
Background: MASQUELIER’s® Original OPCs provides a specific selection of OPCs that is
validated using the Complex Phytonutrient Authentication (CPA) system. This system provides a
direct connection with the 70 years of scientific research on which the health benefits and safety
of MASQUELIER’s® Original OPCs are based.
15AUSTRALIA, NEW ZEALAND,
CHINA AND HONGKONG
EXCLUSIVE DISTRIBUTION BY:
Phytologic Pty Ltd, Australia
This document should be regarded
CONFIDENTIAL and is the property of:
I.N.C. Agency B.V., De Zodde 16,
1231MB Loosdrecht, The Netherlands.
The trademarks MASQUELIER’s® and Anthogenol® are
the property of I.N.C. Agency B.V., Loosdrecht, Netherlands.
T +31 356565655 E info@masqueliers.com
www.masqueliers.com CONFIDENTIAL INTERNAL USE ONLY
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