AUSTRALASIAN RECYCLING LABEL - RESOURCE TOOLKIT FOR GOVERNMENT - Lid - Australian Packaging ...
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MAY 2021 - VERSION 2
Box Wrap Lid
arl.org.au
Store Drop Off
AUSTRALASIAN
RECYCLING
LABEL
RESOURCE
TOOLKIT
FOR
GOVERNMENT
RESOURCE TOOLKIT FOR GOVERNMENT
INTRODUCTION
Research shows that Australians care about the the label already on sale. In 2020, the ARL was
environment and know that recycling is important, recognised as a world leading consumer education
however with more than 200 recycling labels currently initiative in a report from the UN Environment
in use, getting recycling right can be difficult. Programme. The ARL was commended for its clarity,
reliability and accessibility.
The Australasian Recycling Label (ARL) takes the
confusion out of recycling for businesses and
consumers by providing easy to understand
WHAT’S THE PURPOSE OF THIS KIT?
instructions about how to correctly dispose of all The ARL is a positive, tangible example of how
parts of a product’s packaging, reducing costly industry and government are working together
contamination in waste streams and ensuring to solve Australia’s waste and resource recovery
valuable materials are kept out of landfill. challenges.
The ARL is one part of the evidence-based, nationwide The following kit has been designed to provide a
Australasian Recycling Label Program that was range of easy-to-share information about the ARL
created by Planet Ark, PREP Design and the Australian Program and answer any questions that businesses
Packaging Covenant Organisation (APCO). APCO is and consumers might have about how it affects
the organisation leading the delivery of Australia’s 2025 them. This toolkit makes it easy to share information
National Packaging Targets and works in partnership about the Packaging Recyclability Evaluation Portal
with all levels of government to reduce the harmful (PREP) and the ARL by providing an overview of all
impact of packaging on the Australian environment. available resources and suggestions for how and
The ARL Program was officially launched in 2018 and where they can be used.
has since been adopted by a broad community of All high-resolution files can be downloaded here.
Australian organisations. Scheme adopters to date
APCO and Planet Ark will be promoting the ARL
include Woolworths, Coles, Aldi, Campbell Arnott’s,
throughout the coming months and are very open
Australia Post, David Jones and Country Road Group,
to collaborating on marketing and communications
Unilever, Pact Group, Simplot, Fonterra, Goodman
opportunities, including Ministerial and Department
Fielder, Officeworks, Spotlight, Nestlé, Blackmores
involvement and representation at events and
and T2 – plus many more.
speaking opportunities. For more information please
In the two years since launch, more than 500 of contact arl@apco.org.au
Australia’s largest companies have joined the ARL
Program, with tens of thousands of products featuring
WHAT’S INCLUDED IN THIS KIT?
• Check It! Before You • Newsletter/EDM copy
Chuck It campaign • Pocket guide
overview and
resources • Image gallery and
logos
• Social media
resources • Key dates
calendar
• ARL fact sheets
• PREP fact sheets
• ARL videos
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR GOVERNMENT
NATIONAL CONSUMER EDUCATION
Beginning in October 2020, APCO
relating to, sustainable packaging. • Compostable packaging
and Planet Ark are running a
The campaign features six main • Functional role of packaging
national campaign to educate
themes: (for example the important
consumers about sustainable
• Recycling relationship between
packaging. The two-year program
• Recycled content packaging and the avoidance
is supported by the Australian
• Reusable packaging of food waste)
Government and is designed to
• Packaging reduction and
improve Australians’ awareness,
avoidance
understanding of, and behaviour
THE AUSTRALASIAN RECYCLING LABEL AND CHECK IT! BEFORE YOU CHUCK IT
The first major focus of the time they are at the bin in order
national campaign is Check It! to properly dispose of packaging
Before You Chuck It, developed and reduce contamination in the
to remind Australians to look for waste stream.
the ARL on packaging every time
The song has been specifically
they are at the bin and to follow
developed to be catchy and
its instructions to dispose of their
memorable, to help reinforce
packaging correctly.
the positive check it before you
As a consumer engagement chuck it habit. The animation
and education tool, the ARL also positions correct recycling
Program drives two important Box Wrap Lid as a collective norm that all
arl.org.au
environmental outcomes - greater Australians aspire to achieve –
packaging recyclability at the and the ARL as the tool we need
design phase and more accurate to help us do this.
recycling behaviours from
Return The animation, the jingle and a
Australians. Check It! Before You
to store range of other resources featuring
Chuck It has been designed to
the characters, including posters
deepen understanding of the
and social media templates, are available for you
program and encourage good recycling behaviours.
to use across your own channels to help our work
The centrepiece is a creative suite featuring a cast to educate Australians on
of visually engaging characters, which includes an correct recycling
animation and a catchy song. The animation and the behaviours.
jingle encourage consumers to look for the ARL each
DOWNLOAD VIDEOS ARE
DOWNLOAD HIGH AVAILABLE TO
SOCIAL MEDIA DOWNLOAD
RESOLUTION DOWNLOAD HERE
GRAPHICS HERE LOGO HERE
POSTERS HERE
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR GOVERNMENT
SOCIAL MEDIA RESOURCES
#CHECKIT TUESDAY We have created an example post to show
Launching on 20 October, #CheckIt Tuesday is a social how you might like to explain the ARL on
media call to action which encourages Australians to check your social media channels. Please feel
the ARL on their packaging so that they recycle right, and to free to edit this to suit your organisation’s
share their recycling label ‘aha’ moment using #CheckIt. social media style and tone of voice. We
also have a range of social media graphics
You can help us to spread the word on social media by
and images available to download below.
sharing on a Tuesday how you #CheckIt and recycle
the packaging of your products using the ARL, and
encouraging your staff to do the same.
Examples of how you can share your #CheckIt moment on
social media include:
• A still image of a product with the ARL with post copy
making reference to how you now know how to recycle
this packaging correctly thanks to the ARL.
• A short video clip of yourself looking at the ARL on a
product and talking about how you now know how to
recycle this packaging correctly thanks to the ARL.
• A short video clip of packaging being recycled correctly
after following the ARL with commentary about knowing
how to recycle this packaging correctly.
EXAMPLE SOCIAL POST GRAPHICS
DOWNLOAD
RANGE OF
SOCIAL GRAPHICS
HERE
JOIN OUR SOCIAL MEDIA NETWORKS EXAMPLE SOCIAL MEDIA POSTS
You can also show your support for the scheme by Check It! Before You Chuck It to know
joining our social media networks and staying in which bin to recycle in. We are encouraging
touch for the latest news and information: Australians across the country to check the
• APCO Twitter - twitter.com/APCovenant Australasian Recycling Label (ARL), as part
• APCO LinkedIn - www.linkedin.com/company/ of a nationwide scheme to help take the
australian-packaging-covenant-organisation confusion out of recycling. The ARL provides
• Planet Ark Twitter - twitter.com/PlanetArk easy to understand instructions on how
• Planet Ark LinkedIn - www.linkedin.com/company/ to correctly recycle all parts of a product’s
planet-ark-environmental-foundation packaging. Look for the ARL today!
• Planet Ark Facebook - www.facebook.com/ www.arl.org.au
planetark link:www.arl.org.au
• Planet Ark Instagram - www.instagram.com/ tags: #AustralasianRecyclingLabel #CheckIt
planetark/
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR GOVERNMENT
ARL FACT SHEET
We have a range of
fact sheets and guides
explaining what the ARL
is, how it works and why it
is important. These can be
used on your organisation’s
social media channels or
intranet, or shared with
staff who are interested
in learning more about
the program.
DOWNLOAD
HIGH RESOLUTION
VERSIONS HERE
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR GOVERNMENT
PREP FACT SHEET
One of the factors that sets
the ARL Program apart
from other recycling labels
is the evidence-driven
approach of the Packaging
Recyclability Evaluation
Portal (PREP). We have
developed a fact sheet that
explains how PREP works.
DOWNLOAD HIGH
RESOLUTION
VERSIONS HERE
WEBINARS
During APCO’s community
ARL VIDEOS
webinar series, we held a deep
We have created a range of
dive workshop into PREP and
videos, including our Check
a webinar on the consumer
It! animation, an educational
education campaign,
animation and an explainer video
outlining the key
that can be shared across a range
information
of channels including via social
you need
media, in your next newsletter/ THE WEBINARS
to know.
EDM or on ARE AVAILABLE
your website. TO WATCH HERE
VIDEOS ARE
AVAILABLE TO
DOWNLOAD
HERE
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR GOVERNMENT
ELECTRONIC DIRECT MAIL/INTRANET COPY
We have created some text that can be included in your next employee newsletter/
EDM. This messaging can also be housed on your organisation’s intranet.
Do you check it before you chuck it?
Many Australians think that they are recycling correctly, but Planet Ark research
shows that 99% of us are still throwing items in the wrong bin. One of the main
barriers to understanding which package goes in which bin is the lack of clear on-
pack instructions.
The Australasian Recycling Label (ARL) is an evidence-based, national labelling
program developed by Planet Ark, PREP Design and the Australian Packaging
Covenant Organisation (APCO) that provides clear on-pack instructions about how
to correctly dispose of all parts of a product’s packaging. The evaluation takes into
account not only the material type like cardboard, but size, weight and other factors
to ensure that what is labelled as recyclable can actually be processed. The label
clearly indicates whether our product packaging belongs in the rubbish bin (bin
symbol), recycling bin (shaded recycling symbol), or can be conditionally recycled
(transparent recycling symbol), provided you follow the instructions e.g. return
to store.
Look for the label when you purchase your packaging and make sure to check it
before you chuck it!
For more RIGHT LABEL RIGHT BIN PACKAGE
information visit: COMPONENT
This refers to
arl.org.au Box Wrap Film
arl.org.au
an individual
component of
or email us at: the packaging.
arl@apco.org.au
Store Drop Off
NOT RECYCLABLE
This cannot be
placed in kerbside
RECYCLABLE CONDITIONALLY recycling. Please
This can be RECYCLABLE dispose in your
placed in Can be recycled rubbish bin.
your kerbside if the instructions
recycling as below the symbol
it is. are followed.
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR GOVERNMENT
POCKET GUIDE
DOWNLOAD A
We have developed a pocket guide to HIGH RESOLUTION
explain the ARL Program for businesses. This VERSION HERE
resource can be shared with organisations
who are interested in learning more.
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR GOVERNMENT
Box Film
IMAGE GALLERY AND LOGOS
Box Film
A full suite of ARL imagery, which can be used
across all marketing and communications channels,
is available for you to download below.
Return to Store
DOWNLOAD Return to Store
IMAGE GALLERY
AND LOGOS
HERE
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.au
RESOURCE TOOLKIT FOR BRAND OWNERS
ARL KEY DATES
Wondering when is the best time to get involved in the National Consumer Education Campaign and help
get the word out? Here are the key themes for the coming months that APCO and Planet Ark will be using
to promote Australians’ awareness, understanding of, and behaviour relating to sustainable packaging.
We’ve identified key APCO and Planet Ark activities and included suggestions of calendar dates that could
be used as hooks to talk about sustainable packaging.
APR – MAY 2021 SOFT PLASTICS
Encouraging people to make the effort to recycle their soft plastics.
OTHER CALENDAR HOOKS
• Easter (2-5 April)
• Mother’s Day (9 May)
JUN – JUL 2021 RECYCLED CONTENT
Educating Australians on recycled content in packaging and why it is important.
KEY ACTIVITIES
• Plastic Free July
OTHER CALENDAR HOOKS
• World Environment Day (5 June)
• World Oceans Day (8 June)
AUG – SEP 2021 REUSABLE PACKAGING
Promoting reusable packaging alternatives to a wider audience; discouraging the
throwaway culture.
OTHER CALENDAR HOOKS
• Schools Tree Day (30 July)
• National Tree Day (1 August)
• Science Week (14 – 22 August)
OCT – NOV 2021 RECYCLING
Encouraging Australians to Check It! Before they ‘chuck’ their packaging.
KEY ACTIVITIES
• National Recycling Week 2021
• Schools’ Challenge
OTHER CALENDAR HOOKS
• Halloween
DEC 2021 – JAN 2022 SUSTAINABLE CONSUMPTION
– REDUCTION AND AVOIDANCE
Helping consumers practically reduce and avoid their use of single-use and problematic
packaging and building awareness of sustainable alternatives.
OTHER CALENDAR HOOKS
• Festive season
• New Year
GET IN TOUCH
If you have any questions about the Australasian Recycling Label,
please contact APCO on (02) 8381 3700 or email at arl@apco.org.auThis project is supported by the Australian Government
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