Appointment of Chief Executive - June 2021 - Saxton Bampfylde
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Appointment of Chief Executive June 2021
SB Welcome from our Chairs Thank you for your interest in the CEO position for our wonderful charity, MediCinema. Over 20 years ago our founder, Christine Hill, had the crazy idea of installing a full, proper, industry-specified cinema into the heart of St Thomas’ Hospital in London. Her love of film and passion for the NHS fuelled the project, along with a deep-rooted belief that patients in hospitals – especially those in long term care – would benefit enormously from the power of film and the escape of cinema. Two decades on we now have six full MediCinema venues with plans and the ambition for many more. We have delivered more than 230,000 experiences for patients, peaking at 43,000 experiences in a single year in 2020. Christine’s beliefs have been substantiated by both the feedback from our many visitors but also research that the charity has commissioned showing that the experience helps with recovery from hospital treatment. A few hours of release, excitement and wonder in the darkened room of one of our cinemas, with a full-size screen and immersive sound is disproportionately important to patients as well as their families and friends. A genuine physical and emotional escape from the constraints of their wards and their own thoughts and concerns. Covid has challenged us like everyone else and has also given us new opportunities. Whilst some of our venues continued operating all had some interruptions to their service. Like so many great businesses, our team adapted and swiftly worked with existing hospital bedside AV suppliers to offer some exclusive free bedside content to our patients. This in turn got us thinking about the future and how we could continue to do this alongside accelerating our ambitious expansion plan for new cinema venues, thus bringing some of the escape through film to many, many more patients. Running an individual MediCinema venue - and indeed the charity as a whole – is a complicated business with so many stakeholders from the local teams, sponsors, partners in the film industry and, of course, the amazing local NHS trusts. Keeping the charity running effectively even in ‘normal’ times is a task in itself. Add into that the priority of fundraising alongside our ambitious growth plans then the importance of finding our new leader - someone who can balance driving strategic momentum with looking after the existing operations – is obvious. You will be leading a small yet passionate central team and some amazing individual cinema managers; in turn, you will be supported by a strong group of trustees recruited from NHS, film, finance and charity backgrounds. Our outgoing CEO, Kat Mason, has been with us for seven years and leaves us in a very strong place, despite the challenges of navigating through a pandemic. We are MEDICINEMA | CEO
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immensely grateful to her and yet are excited by the new phase we are now headed
into.
There is planned change occurring in the position of Chair as well. Having fulfilled the
maximum statutory six years in the position, Paul has to leave us but is being replaced
by Kezia. Hence the dual signatories to this letter. Kezia has been a Trustee for the
charity for two years and has had a well-planned and thorough handover period for the
last twelve months as Deputy Chair.
If you are passionate about making a difference for patients, and want to be part of
growing an exciting organisation, which is embracing digital technology and at the heart
of the film business, then please apply!
Paul Massara & Kezia Williams
MEDICINEMA | CEO
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About us
MediCinema is a growing national, registered UK charity that improves the wellbeing
and quality of life of NHS patients, their families and carers through the power of the
shared cinema experience and the magic of film. We achieve this by building and
running cinemas in hospitals equipped with space for beds, wheelchairs and medical
equipment, and providing free films (and activities) at bedsides for patients of all ages.
Our services help to improve emotional, mental and physical health, reducing feelings
of isolation, anxiety and stress, and increasing patient resilience.
Founded in 1999 at St Thomas’s Hospital, we build, install and manage state-of-the-art
cinemas in hospitals, providing ‘Cinematherapy’ and an invaluable space for patients to
escape the isolation of their wards or illness, by offering them stimulation, social
engagement and relaxation through films they can enjoy with family and loved-ones,
whilst remaining safe in the hospital environment.
Our purpose-built and purpose-run MediCinemas screen for free the latest releases the
film industry has to offer; they are set up to accommodate patients in wheelchairs,
beds, on drips or monitors, and are manned by trained volunteers and nurses. We cater
for all ages, including special children’s and paediatric support at a number of our sites.
Click HERE to watch a 1 minute video featuring patient Sienna, with actor Simon
Pegg, which brings to life what we do and why
Feedback from attendees is conclusive. Our patient surveys show that:
99% of respondees said MediCinema makes a positive difference to their experience of
hospital
92% said it reduces anxiety
93% that it reduces isolation
95% that is makes them feel relaxed
90% that it gives them something to talk about afterwards
96% that it gives them a sense of normality
91% that it makes them feel better.
MEDICINEMA | CEO
SB The charity is well supported by the film industry. All films are donated for us to show to patients and their families, and the film and cinema industry are keen to support us more in our fundraising and profile-raising endeavours. We are also supported by talent, and we have a high-profile roster of patrons. Recent support can be seen in Simon Pegg fronting our cinema advert campaign, Emma Thompson spearheading our private ‘bridging fund’ asks this year, as well as multiple stars supporting the charity on social channels in 2020, including Tom Hiddleston supporting the charity through twitter and at his recent Loki premiere. The charity has developed considerably in the past six years, from delivering 17,000 cinema experiences to patients and their families in 2015 to 24,700 cinema experiences in 2019 and 43,000 cinema and bedside experiences in 2020. It currently runs 6 MediCinemas around the UK. Our revenue income has also been growing, reaching £1.2m in 2019 through greater visibility and the development of sustainable income streams, and closer working with the film and cinema industry as well as our hospital partner charities. While our cinemas had to close in March 2020, the charity responded exceptionally well to the needs for patients during the pandemic, reimagining its services and extending its reach through a bedside service and on-ward activities in 2020. Our cinemas started reopening in August 2020 for socially distanced screenings and have provided lifelines to patients and staff alike, where able, through the crisis. Financially, the charity has weathered the covid crisis well, and was fortunate to go into the crisis with good reserves to fall back on and excellent financial management, with board and executive support, has seen the charity maintain a stable financial situation despite 50% of its annual revenue income being lost due to the closure of commercial cinemas that are a key source of our fundraising. MediCinema is rebuilding and reimagining this year, and we are refining our strategic vision and returning to our ambitious growth plan to increase the number of people we reach each year to 75,000 by 2025 and doubling our cinemas. With our funding streams rebuilding, and our activity growing, we are now looking for an exceptional, inspiring Chief Executive to join the team at this exciting time to direct the charity’s strategy and activity, building the team needed to continue our journey of transformation and achieve our ambitious growth strategy. MEDICINEMA | CEO
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Role Summary
Working closely with the Chairman and the Board of Trustees, the Chief Executive will
give vision, direction and leadership to the formulation and achievement of the charity’s
philosophy, objectives and strategies. The Chief Executive is responsible for the overall
management, operation and administration of the charity’s services in the execution of
the Trustees’ policies.
While the Chief Executive role has a strategic focus, it also incorporates operational
duties. The Chief Executive of MediCinema is responsible for the day-to-day running
and development of the charity including public profile, leadership and management of
staff and volunteers, fundraising, marketing, public relations, administration and
financial control.
Responsibilities:
• To deliver MediCinema’s strategic growth plan, focusing on delivering and developing the
six strategic pillars:
o build our service,
o build our cinemas,
o build our funds,
o build our profile,
o build our board and supporter groups, and
o build our team.
• To develop, enhance and maintain ongoing relationships with film industry supporters,
corporates, the NHS and relevant charitable trusts and foundations.
• To deliver new ways of delivering the service digitally and to enhance patient
engagement.
• To specifically take ownership for the development and delivery of the hospital pipeline
for new MediCinema sites including identifying new cinema sites and bringing on
additional resource when required in agreement with the Board.
• To ensure the continued financial robustness of MediCinema, managing the budget,
ensuring the fundraising team delivers on income targets and exploring new funding
opportunities.
• Working closely with the board, ensuring clear reporting of income, expenditure, cash
flow, risk and financial position, and adjusting the business plan and fundraising plan as
necessary.
• Through the Director of Operations, maintain and enhance the existing programmes in
the MediCinema sites and oversee pre-planning relating to bringing to fruition sites
identified for future MediCinema installations.
• To manage the business of the Trustees on their behalf and in accordance with the
policies determined by them. To manage the Fundraising and Operational staff and,
through them, the successful implementation and development of the charity’s work.
MEDICINEMA | CEO
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• To work with the Chairman and Trustees to ensure MediCinema meets its aims and
fulfils its statutory corporate governance requirements. In support of the Trustees, to
prepare the annual business plan, budget, reports and all other paperwork.
• To act as the official spokesperson of MediCinema.
MEDICINEMA | CEO
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Person Specification
This is a wide-ranging role, with a successful CEO expected to build and maintain
relationships across several industries, particularly healthcare and film/cinema. Given
the nature of MediCinema’s work, a background in the charitable sector, the film
industry or the NHS would be an advantage but is not essential. Whatever their
background, the successful candidate will have a demonstrable track record of
successful service delivery and operating at a senior level.
Additionally, candidates will be able to demonstrate most or all of the following:
Knowledge and experience
• Proven track record of building and effectively managing successful teams on a
comparable scale;
• A track record of engaging and building strong relationships and working in partnership
with a wide range of stakeholders;
• Broad financial skills and understanding of statutory financial requirements and
accounting processes;
• Knowledge of corporate governance; and
• A track record of profile raising and innovation in fundraising would be advantageous.
Skills and personal qualities
• A business focus and the ability to balance driving a team forward and focussed on long
term goals while being prepared to ‘roll up sleeves’ and help out with detail when
appropriate;
• The ability to translate vision to strategy and successful implementation;
• Energy, enthusiasm and resilience;
• The flexibility to work in a fast-paced and evolving environment;
• A values-based, consultative and inclusive style with a passion for MediCinema’s work;
• Personal stature and credibility with excellent communication, negotiation and
influencing skills;
• Highly developed interpersonal skills with the ability to relate to and earn the respect of
diverse audiences;
• Ability to engage supporters and harness them to the charity’s advantage;
• A balanced approach to risk;
• The ability to encourage, incubate, and implement on ideas, whether internal or best
practice identified from other charities or industries; and highest standards of
integrity/openness.
MEDICINEMA | CEO
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The Team
The CEO works with the small head office team of five on a daily basis, as well as contracted
Finance management, HR, IT, Legal pro bono and Architects; in addition there are further four
cinema managers who work in our hospital sites managing our screenings and teams of nurses
and volunteers needed to run the services. The employed team is small (9.4 FTE) but impactful,
and given the charity’s growth ambitions, plans are in place to build the team in 2021-22 to a
growth profile to support this. The CEO, supported by the Management Team, will shape and
recruit the new and augmented team.
Direct reports include:
• Management team consisting of: Chief Operating Officer, Director of
Communications, Finance Manager (contracted)
• Fundraising team consisting of: Senior Partnerships Manager (Corporate), Fundraising
Manager (Individual Giving and Trusts)
• Additional contracted functions consisting of: HR Manager, IT Manager, Legal Advisor
(pro bono), Architects and cinema build teams
Indirect reports include:
• Operations Manager, Operations Coordinator (new role in recruitment, due in post by
autumn 2021), 4 Cinema Managers, Technical Manager, cinema nurses, cinema
volunteers
Additional roles due to be added in 2021/22 are:
• Director of Fundraising, Fundraising Manager (Grants, including hospital partnerships),
Executive Assistant, Project Manager (new builds, likely contracted)
Where we are
We currently have six MediCinemas in the following locations:
• MediCinema at St. Thomas' Hospital, • The Yorkhill MediCinema at
London (under refurbishment) Southern General Hospitals (Royal
• MediCinema at the Royal Victoria Hospital for Children & Queen
Infirmary, Newcastle Elizabeth University Hospital),
• MediCinema at the Serennu Glasgow
Children's Centre, Newport • CW+ MediCinema at Chelsea and
• The ICAP MediCinema at Guy's Westminster Hospital, London
Hospital, London
MEDICINEMA | CEO
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Terms of appointment
• Salary c.£75,000 (skillset and experience dependent)
• 3% employer contributory pension applicable after the successful completion of the
probationary period
• Generous 27 days holiday (plus bank holidays)
• Based principally at MediCinema’s office at Guy’s Hospital, London Bridge, London SE1,
with flexibility on partial home working
• A willingness to work flexible hours and travel as necessary is required.
How to apply
Saxton Bampfylde Ltd is acting as an employment agency advisor to MediCinema on this appointment.
Candidates should apply for this role through our website at www.saxbam.com/appointments using code
UAQARA.
Click on the ‘apply’ button and follow the instructions to upload a CV and cover letter, and complete the
online equal opportunities monitoring* form.
The closing date for applications is noon on Monday 19th July 2021.
Kat Mason, MediCinema's outgoing CEO is happy to answer questions from candidates and provide more
details about the role. She can be contacted on: Kat.Mason@medicinema.org.uk
* The equal opportunities monitoring online form will not be shared with anyone involved in assessing your
application. Please complete as part of the application process.
MEDICINEMA | CEOSB
LONDON
9 Savoy Street
London WC2E 7EG
EDINBURGH
46 Melville Street
Edinburgh EH3 7HF
saxbam.com
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