Anywhere work - 2023 employee experience survey report

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Anywhere work - 2023 employee experience survey report
Anywhere work - 2023 employee
           experience survey report
RESEARCH
Contents
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                         Foreword                                                                      3

                                                         Survey respondent profile                                                     4

                                                         HR technology selection and policy creation                                   5

                                                         Unreliable and inconsistent communication methods plaguing HR professionals   7

                                                         Company culture lacking clarity and cohesion, which impacts engagement        9

                                                         Limited segmentation impacting mission-critical communications                11

                                                         Trouble retaining top talent                                                  12

                                                         Conclusion: the message is clear                                              13

                                                         About Simpplr                                                                 14

         2
Foreword

                                                         In today’s increasingly remote and hybrid workplace, a sense of belonging, and
                                                         making people feel supported and inspired, is vital. And as we discovered in our
                                                         Anywhere Work - 2023 Employee Experience Survey, helping people feel these
                                                         positive emotions has presented some significant challenges for companies, and for
                                                         their HR teams, in particular.

                                                         In fact, we found that 79% of HR executives feel that this shift has made internal
                                                         communications more challenging than it was before.

                                                         The challenge that the shift to remote and hybrid work has made
                                                         to internal communications

                                                         Answers                                                                Answers (%)

                                                           A little more challenging                                                 52.6%

                                                           Very challenging                                                          27.0%

                                                           About the same as before                                                  20.3%
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                         How so? We’ll explore the specifics here, including:
                                                         • Unreliable and inconsistent communication methods
                                                         • Company cultures lacking clarity and cohesion
                                                         • Limited segmentation, targeted, and personalized communications
                                                         • Trouble engaging and retaining top talent

                                                         Overall, answers from respondents came back to this observation: companies
                                                         are finding it harder to keep employees engaged. As each year passes, and
                                                         workplaces continue to evolve and expand, employees that are not tended to
                                                         will leave. This makes long-term talent retention take on an almost mythical
                                                         quality. It’s begun to feel like an impossible task.

                                                         The struggle is rooted in the increasingly remote and hybrid workforce that
                                                         companies are creating or have had thrust upon them—either way, they’re
                                                         ill-equipped to manage it. Combine this with a lack of clarity around how to
                                                         engage and inspire a workforce, and we have a recipe for a people disaster.

                                                         This report details insight from our HR respondents around the realities of
                                                         these struggles. But first, let’s review a bit about those respondents to frame
                                                         our understanding.

         3
Survey respondent profile

                                                         We surveyed HR executives at more than 600 medium-to-large companies regarding
                                                         how they feel about their ability to effectively communicate, connect, and engage with
                                                         employees who work anywhere and everywhere. The respondents shared candid
                                                         insights around everything from technology purchases and HR policies to communication
                                                         methods, employee engagement, and retention struggles.
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

        4
HR technology selection and policy creation

                                                         The majority of HR executives who responded to our survey lead the charge
                                                         when selecting the employee experience technology their companies will use.
                                                         Every respondent has played some role in selecting HR tech to purchase, with
                                                         most in charge of making these decisions.

                                                         The rest were consulted on these decisions, demonstrating they have power to
                                                         affect real change in their organizations—and that they strive to provide the data
                                                         to support impactful employee experience decisions.

                                                         The responsible in making HR technology purchasing decisions

                                                             I’m the decision-maker
                                                                                                                                                21.6%
                                                             I’m consulted on purchase decisions, but not the sole decision-maker

                                                                                                                                                        78.3%
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                         Regardless of their technology selection roles, these HR executives are largely
                                                         in charge of creating and enacting HR policies within their organizations, with
                                                         66% having overall responsibility for the employee experience. The rest of
                                                         the participants were either consulted on policy decisions (23%) or spend
                                                         part of each day interacting with employees in support of these policies.

                                                         What is your responsibility when it comes to creating and
                                                         enacting HR policies for your organization’s employees?                                 10.3%

                                                             I have overall responsibility for the employee experience
                                                                                                                                              23.5%
                                                             I’m consulted on HR policy decisions
                                                                                                                                                           66.1%
                                                             My day-to-day responsibilities include interacting with employees

         5
So, with so much experience sourcing technology and interacting with employees
                                                         around policies, we should see survey answers that reflects employee engagement
                                                         —yet, we don’t.

                                                         Over one-third of respondents acknowledge ineffectiveness in their intercompany
                                                         communications, or they identify it as a trouble spot. And although many profess
                                                         proficiency in this area, asserting that their communications are effective and engage
                                                         employees, respondents’ answers to other questions indicate otherwise.

                                                         This question on its surface hides a nuanced understanding that lies beneath.

                                                         Do you feel your intercompany communications are effective and engage                          1.8% 0.8%
                                                         your employees?

                                                             Yes

                                                             Somewhat effective                                                                   36%
                                                                                                                                                               61.8%
                                                             Not at all effective

                                                             I have no way of measuring employee engagement with Inter-company content

                                                         Let’s peel back the layers and see what’s really inside.
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

        6
Unreliable and inconsistent communication
                                                         methods plaguing HR professionals

                                                         More than two-thirds of respondents (67%) report that they don’t have a single
                                                         effective internal communication channel to share company news, ensure compliance
                                                         with new policies, or to help ensure employees understand the company’s goals and
                                                         objectives.

                                                         The internal communications method that is most effective...
                                                                                                                                                         8.5%
                                                             Intranet
                                                                                                                                                 11.6%
                                                                                                                                                                32.6%
                                                             Email

                                                             Having managers relay information                                                   19.3%

                                                             SharePoint/Google Drive/MSFT 360 or other cloud-based                                          27.8%
                                                             storage solutions

                                                             We use a mixture of these tools

                                                         Of that number, nearly 12% use cloud-based technologies like Microsoft SharePoint™
                                                         or Google Drive, and almost 9% rely on managers to relay information, playing a
                                                         modern version of the telephone game.
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                         Most organizations gamble on email as their go-to for company communication,
                                                         with one-third of respondents saying it’s their most effective form of communication.
                                                         But how reliable can it really be when more than 66% of respondents note that email
                                                         is not an effective form of communication?

                                                         Almost one-fifth of respondents use a mixture of methods to communicate and
                                                         connect with their employees. Based on data we’ll discuss later in this report, these
                                                         methods have proven to be unreliable and inconsistent.

                                                         As we continue to follow that thread of creating consistent communications for
                                                         employees, we have around 28% who label the intranet as their most effective
                                                         communication medium—solidifying its ranking as an HR favorite, second only
                                                         to email. Why, then, aren’t more HR professionals using it for employee
                                                         communications?

          7
As we can see below, 92% of these professionals have a web-based IC system
                                                         or intranet available for use.

                                                         Does your company have a web-based internal communications system or intranet                    4.67%
                                                                                                                                                  2.83%

                                                             Yes

                                                             No

                                                             No, but we use email and other forms of peer-to-peer
                                                             communications apps like slack
                                                                                                                                                          92.5%

                                                         The trouble lies with the technology itself, as we’ll see in the sections that follow.
                                                         HR leaders are unable to efficiently communicate critical information to everyone,
                                                         and without that capability, creating a cohesive culture is next to impossible.
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

        8
Company culture lacking clarity and
                                                         cohesion, which impacts engagement

                                                         Clear and coherent communication is essential to the work environment—which
                                                         certainly impacts employee engagement.

                                                         HR leaders shared that making sure that critical communications reach everyone
                                                         is the biggest challenge they face when attempting to communicate effectively
                                                         with employees. And when part of your team doesn’t get critical information, the
                                                         resulting problems can have a domino effect, which often lead to frustration and
                                                         isolation, causing employees to disengage.

                                                         What are the biggest challenges you face in communicating effectively with employees?

                                                                             Ensuring critical communications reach everyone

                                                                                   Ensuring content across our internal
                                                                                      communications is up to date
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                                                          Ensuring employees
                                                                                         engage with the content

                                                                                         Making sure employees
                                                                                            feel connected
                                                                                                 to the
                                                                                              organization

        9
This ties directly to the next item on HR’s list of effective employee communication
                                                         concerns: ensuring that employees engage with content. But people can’t engage
                                                         with what they can’t find. And with outdated content mucking up the works (which
                                                         is the next challenge on HR’s list) the chances for effective communication are up
                                                         against significant odds.

                                                         And finally, the coup de grâce, which is inevitable considering the other failings
                                                         —HR leaders fear that employees won’t feel connected to the organization.
                                                         And really, how could they? Remember, more than a third of respondents (36%)
                                                         feel their inter-company communications are only somewhat or not at all effective
                                                         and engaging—even if people do see them.

                                                         Do you feel your inter-company communications are effective and                                1.8% 0.8%
                                                         engage your employees?

                                                             Yes

                                                             Somewhat effective                                                                   36%
                                                                                                                                                                     61.8%
                                                             Not at all effective

                                                             I have no way of measuring employee engagement with Inter-company content
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                         More than a quarter of our HR leader respondents said that they found it easy to
                                                         uphold company culture in a remote or hybrid work environment. But is that just
                                                         wishful thinking? After all, 33% report it as difficult or very difficult and a small
                                                         amount admitted they weren’t sure they’re doing it well at all.

                                                         How difficult or easy do you find it to uphold your company culture                                  1.3%
                                                         in a remote or hybrid work environment?

                                                                                                                                                        14%
                                                             Difficult

                                                             Very difficult                                                                                          37.5%
                                                                                                                                                  19%
                                                             Not too hard

                                                             Easy                                                                                         28.1%

                                                             Not sure we’re doing well at all

10                                                       And this difficulty is compounded by the inability to segment critical communications.
Limited segmentation impacting
                                                         critical communications

                                                         When asked about their experience with tailoring and communicating need-to-
                                                         know company information specific to individual departments or business units
                                                         via communication channels, most found it challenging, or hadn’t attempted this
                                                         level of segmentation at all.

                                                         Nearly half have made an effort to send specific information to individual business
                                                         units manually via email or another ad-hoc channel, and almost 14% have sent the
                                                         same info to everyone all at once, leaving it to each employee to determine what’s
                                                         relevant to them and what isn’t.

                                                         What is your experience with tailoring and communicating need-to-know
                                                         company information to specific audiences within your org structure, i.e.,                          7%
                                                                                                                                                     13.6%
                                                         information specific to individual departments or business units (HR,
                                                         Marketing, Accounting, etc.)—via your communications channels?

                                                             It’s not very easy                                                                               40.5%
                                                                                                                                                    38.8%
                                                             It’s a challenge—we have to send specific info to individual business
                                                             units manually via email or other ad-hoc channel

                                                             We are able to do this very easily with our existing technology

                                                             Everyone gets the same info all at once and determines
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                             what’s relevant to them and what’s not

                                                         Most critical communications are time-sensitive, and sending them out en masse
                                                         when they’re irrelevant to a portion of the recipients is counterproductive. When
                                                         everyone is left to determine if a message relates to their scope of work, it’s possible
                                                         for mistakes to happen, and essential information can easily get ignored.

                                                         Personalization, and even further, tailoring it to each employee, is an imperative
                                                         step in effective communication. Many HR professionals are occupied with retaining
                                                         top talent and they aren’t able to see how personalizing communication can inspire
                                                         exceptional employees to stay—which was the goal to begin with.

    11
Trouble retaining top talent

                                                         It’s no secret that retaining top talent is a challenge in today’s modern workforce.
                                                         According to Pew Research, roughly one in five workers are very or somewhat likely
                                                         to look for a new job in the next six months. HR executives are well aware of these
                                                         stats, and focus on starting the employee relationship off right with robust onboarding
                                                         materials. The process for getting this material to these new hires might need some
                                                         work, however.

                                                         The biggest retention challenge respondents identified was ensuring employees
                                                         feel heard, and can also hear what management is communicating to them. This is
                                                         where personalized communications can work wonders, particularly because they
                                                         can help a distributed workforce feel recognized and important.

                                                         The biggest challenges for employee retention
                                                         Mean indicates the average ranking each item received. Because “1” is the highest ranking,
                                                         the item with the lowest mean is the one that was ranked most highly.

                                                                     Difficulty onboarding new employees makes it harder to retain them

                                                                                   Ensuring employees feel heard and hear
                                                                                 what management is communicating to them
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                                               Making sure remote and hybrid-work employees
                                                                                     feel connected to the organization

                                                                                    Making sure employees have all the tools
                                                                                     they need available to them, ensuring
                                                                                       the employees know about these
                                                                                        tools, and have been effectively
                                                                                               trained to use them

                                                                                                Getting consistent
                                                                                                 feedback from
                                                                                                    employee

                                                         It’s vital that you don’t let the talent that you recruited fall through your communication
                                                         cracks. If they feel unheard, they’ll inevitably move on to a company that has its tools
                                                         and processes in order—one where they feel more connected without having to
                                                         struggle and fight for it.

12
Conclusion:
                                                         the message is clear

                                                         The results are in, and the message is clear: organizations need modern communications and
                                                         engagement monitoring capabilities to stay current and relevant in the marketplace.

                                                         Long-term retention of talent is entirely possible, but it requires new tactics that take advantage
                                                         of today’s tech advances and create engaging communities and information hubs that show
                                                         how much you value your employees’ time—and how well you know them.

                                                         Today’s workforce must be inclusive of everyone, and people need to be supported and encouraged
                                                         to flourish in an ever-changing workplace—wherever and however they work. And this needs to
                                                         happen soon. Employees are already considering that next job at another company.

                                                         Simpplr can help. With a better way to develop a sense of community, more effective communication
                                                         and connectedness, organizations are seeing retention and engagement results that can transform
                                                         the employee experience. Organizations also use the Simpplr adaptable AI-powered employee
                                                         experience platform to deliver personalized experiences that inspire and engage their employees.
                                                         Wherever people work, Simpplr enables employees to simply flourishTM.
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

13
About Simpplr

                                                         Who we are                                      Benefits

                                                         Simpplr is the leading AI-powered employee      → Designed for the way you work
                                                         experience platform. Organizations use
                                                         our forward-looking, adaptable products to      → Ready to use in weeks, not months
                                                         deliver personalized experiences that inspire
                                                         and engage their employees. Wherever            → Built for business users
                                                         people work, Simpplr enables them to
                                                         flourish.                                       → Unified, engaging experience across
                                                                                                           mobile and the web
                                                         Trusted by more than 500+ leading brands,
                                                         including Zoom, Snowflake, Moderna,             → Powerful integrations
                                                         Eurostar, and AAA, our customers are
                                                         achieving measurable productivity gains,        → Secure and scalable platform
                                                         increased employee engagement, and
                                                         accelerated business performance.
ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT

                                                         Simpplr is headquartered in Silicon Valley,
                                                         CA with offices in the UK, Canada, and India,
                                                         and is backed by Norwest Venture Partners,
                                                         Salesforce Ventures, and Tola Capital. Learn
                                                         more at simpplr.com

                                                         Trusted By

                                                               simpplr.com                        +1.877.750.8330
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