Anywhere work - 2023 employee experience survey report
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Contents ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT Foreword 3 Survey respondent profile 4 HR technology selection and policy creation 5 Unreliable and inconsistent communication methods plaguing HR professionals 7 Company culture lacking clarity and cohesion, which impacts engagement 9 Limited segmentation impacting mission-critical communications 11 Trouble retaining top talent 12 Conclusion: the message is clear 13 About Simpplr 14 2
Foreword In today’s increasingly remote and hybrid workplace, a sense of belonging, and making people feel supported and inspired, is vital. And as we discovered in our Anywhere Work - 2023 Employee Experience Survey, helping people feel these positive emotions has presented some significant challenges for companies, and for their HR teams, in particular. In fact, we found that 79% of HR executives feel that this shift has made internal communications more challenging than it was before. The challenge that the shift to remote and hybrid work has made to internal communications Answers Answers (%) A little more challenging 52.6% Very challenging 27.0% About the same as before 20.3% ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT How so? We’ll explore the specifics here, including: • Unreliable and inconsistent communication methods • Company cultures lacking clarity and cohesion • Limited segmentation, targeted, and personalized communications • Trouble engaging and retaining top talent Overall, answers from respondents came back to this observation: companies are finding it harder to keep employees engaged. As each year passes, and workplaces continue to evolve and expand, employees that are not tended to will leave. This makes long-term talent retention take on an almost mythical quality. It’s begun to feel like an impossible task. The struggle is rooted in the increasingly remote and hybrid workforce that companies are creating or have had thrust upon them—either way, they’re ill-equipped to manage it. Combine this with a lack of clarity around how to engage and inspire a workforce, and we have a recipe for a people disaster. This report details insight from our HR respondents around the realities of these struggles. But first, let’s review a bit about those respondents to frame our understanding. 3
Survey respondent profile We surveyed HR executives at more than 600 medium-to-large companies regarding how they feel about their ability to effectively communicate, connect, and engage with employees who work anywhere and everywhere. The respondents shared candid insights around everything from technology purchases and HR policies to communication methods, employee engagement, and retention struggles. ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT 4
HR technology selection and policy creation The majority of HR executives who responded to our survey lead the charge when selecting the employee experience technology their companies will use. Every respondent has played some role in selecting HR tech to purchase, with most in charge of making these decisions. The rest were consulted on these decisions, demonstrating they have power to affect real change in their organizations—and that they strive to provide the data to support impactful employee experience decisions. The responsible in making HR technology purchasing decisions I’m the decision-maker 21.6% I’m consulted on purchase decisions, but not the sole decision-maker 78.3% ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT Regardless of their technology selection roles, these HR executives are largely in charge of creating and enacting HR policies within their organizations, with 66% having overall responsibility for the employee experience. The rest of the participants were either consulted on policy decisions (23%) or spend part of each day interacting with employees in support of these policies. What is your responsibility when it comes to creating and enacting HR policies for your organization’s employees? 10.3% I have overall responsibility for the employee experience 23.5% I’m consulted on HR policy decisions 66.1% My day-to-day responsibilities include interacting with employees 5
So, with so much experience sourcing technology and interacting with employees around policies, we should see survey answers that reflects employee engagement —yet, we don’t. Over one-third of respondents acknowledge ineffectiveness in their intercompany communications, or they identify it as a trouble spot. And although many profess proficiency in this area, asserting that their communications are effective and engage employees, respondents’ answers to other questions indicate otherwise. This question on its surface hides a nuanced understanding that lies beneath. Do you feel your intercompany communications are effective and engage 1.8% 0.8% your employees? Yes Somewhat effective 36% 61.8% Not at all effective I have no way of measuring employee engagement with Inter-company content Let’s peel back the layers and see what’s really inside. ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT 6
Unreliable and inconsistent communication methods plaguing HR professionals More than two-thirds of respondents (67%) report that they don’t have a single effective internal communication channel to share company news, ensure compliance with new policies, or to help ensure employees understand the company’s goals and objectives. The internal communications method that is most effective... 8.5% Intranet 11.6% 32.6% Email Having managers relay information 19.3% SharePoint/Google Drive/MSFT 360 or other cloud-based 27.8% storage solutions We use a mixture of these tools Of that number, nearly 12% use cloud-based technologies like Microsoft SharePoint™ or Google Drive, and almost 9% rely on managers to relay information, playing a modern version of the telephone game. ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT Most organizations gamble on email as their go-to for company communication, with one-third of respondents saying it’s their most effective form of communication. But how reliable can it really be when more than 66% of respondents note that email is not an effective form of communication? Almost one-fifth of respondents use a mixture of methods to communicate and connect with their employees. Based on data we’ll discuss later in this report, these methods have proven to be unreliable and inconsistent. As we continue to follow that thread of creating consistent communications for employees, we have around 28% who label the intranet as their most effective communication medium—solidifying its ranking as an HR favorite, second only to email. Why, then, aren’t more HR professionals using it for employee communications? 7
As we can see below, 92% of these professionals have a web-based IC system or intranet available for use. Does your company have a web-based internal communications system or intranet 4.67% 2.83% Yes No No, but we use email and other forms of peer-to-peer communications apps like slack 92.5% The trouble lies with the technology itself, as we’ll see in the sections that follow. HR leaders are unable to efficiently communicate critical information to everyone, and without that capability, creating a cohesive culture is next to impossible. ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT 8
Company culture lacking clarity and cohesion, which impacts engagement Clear and coherent communication is essential to the work environment—which certainly impacts employee engagement. HR leaders shared that making sure that critical communications reach everyone is the biggest challenge they face when attempting to communicate effectively with employees. And when part of your team doesn’t get critical information, the resulting problems can have a domino effect, which often lead to frustration and isolation, causing employees to disengage. What are the biggest challenges you face in communicating effectively with employees? Ensuring critical communications reach everyone Ensuring content across our internal communications is up to date ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT Ensuring employees engage with the content Making sure employees feel connected to the organization 9
This ties directly to the next item on HR’s list of effective employee communication concerns: ensuring that employees engage with content. But people can’t engage with what they can’t find. And with outdated content mucking up the works (which is the next challenge on HR’s list) the chances for effective communication are up against significant odds. And finally, the coup de grâce, which is inevitable considering the other failings —HR leaders fear that employees won’t feel connected to the organization. And really, how could they? Remember, more than a third of respondents (36%) feel their inter-company communications are only somewhat or not at all effective and engaging—even if people do see them. Do you feel your inter-company communications are effective and 1.8% 0.8% engage your employees? Yes Somewhat effective 36% 61.8% Not at all effective I have no way of measuring employee engagement with Inter-company content ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT More than a quarter of our HR leader respondents said that they found it easy to uphold company culture in a remote or hybrid work environment. But is that just wishful thinking? After all, 33% report it as difficult or very difficult and a small amount admitted they weren’t sure they’re doing it well at all. How difficult or easy do you find it to uphold your company culture 1.3% in a remote or hybrid work environment? 14% Difficult Very difficult 37.5% 19% Not too hard Easy 28.1% Not sure we’re doing well at all 10 And this difficulty is compounded by the inability to segment critical communications.
Limited segmentation impacting critical communications When asked about their experience with tailoring and communicating need-to- know company information specific to individual departments or business units via communication channels, most found it challenging, or hadn’t attempted this level of segmentation at all. Nearly half have made an effort to send specific information to individual business units manually via email or another ad-hoc channel, and almost 14% have sent the same info to everyone all at once, leaving it to each employee to determine what’s relevant to them and what isn’t. What is your experience with tailoring and communicating need-to-know company information to specific audiences within your org structure, i.e., 7% 13.6% information specific to individual departments or business units (HR, Marketing, Accounting, etc.)—via your communications channels? It’s not very easy 40.5% 38.8% It’s a challenge—we have to send specific info to individual business units manually via email or other ad-hoc channel We are able to do this very easily with our existing technology Everyone gets the same info all at once and determines ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT what’s relevant to them and what’s not Most critical communications are time-sensitive, and sending them out en masse when they’re irrelevant to a portion of the recipients is counterproductive. When everyone is left to determine if a message relates to their scope of work, it’s possible for mistakes to happen, and essential information can easily get ignored. Personalization, and even further, tailoring it to each employee, is an imperative step in effective communication. Many HR professionals are occupied with retaining top talent and they aren’t able to see how personalizing communication can inspire exceptional employees to stay—which was the goal to begin with. 11
Trouble retaining top talent It’s no secret that retaining top talent is a challenge in today’s modern workforce. According to Pew Research, roughly one in five workers are very or somewhat likely to look for a new job in the next six months. HR executives are well aware of these stats, and focus on starting the employee relationship off right with robust onboarding materials. The process for getting this material to these new hires might need some work, however. The biggest retention challenge respondents identified was ensuring employees feel heard, and can also hear what management is communicating to them. This is where personalized communications can work wonders, particularly because they can help a distributed workforce feel recognized and important. The biggest challenges for employee retention Mean indicates the average ranking each item received. Because “1” is the highest ranking, the item with the lowest mean is the one that was ranked most highly. Difficulty onboarding new employees makes it harder to retain them Ensuring employees feel heard and hear what management is communicating to them ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT Making sure remote and hybrid-work employees feel connected to the organization Making sure employees have all the tools they need available to them, ensuring the employees know about these tools, and have been effectively trained to use them Getting consistent feedback from employee It’s vital that you don’t let the talent that you recruited fall through your communication cracks. If they feel unheard, they’ll inevitably move on to a company that has its tools and processes in order—one where they feel more connected without having to struggle and fight for it. 12
Conclusion: the message is clear The results are in, and the message is clear: organizations need modern communications and engagement monitoring capabilities to stay current and relevant in the marketplace. Long-term retention of talent is entirely possible, but it requires new tactics that take advantage of today’s tech advances and create engaging communities and information hubs that show how much you value your employees’ time—and how well you know them. Today’s workforce must be inclusive of everyone, and people need to be supported and encouraged to flourish in an ever-changing workplace—wherever and however they work. And this needs to happen soon. Employees are already considering that next job at another company. Simpplr can help. With a better way to develop a sense of community, more effective communication and connectedness, organizations are seeing retention and engagement results that can transform the employee experience. Organizations also use the Simpplr adaptable AI-powered employee experience platform to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables employees to simply flourishTM. ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT 13
About Simpplr Who we are Benefits Simpplr is the leading AI-powered employee → Designed for the way you work experience platform. Organizations use our forward-looking, adaptable products to → Ready to use in weeks, not months deliver personalized experiences that inspire and engage their employees. Wherever → Built for business users people work, Simpplr enables them to flourish. → Unified, engaging experience across mobile and the web Trusted by more than 500+ leading brands, including Zoom, Snowflake, Moderna, → Powerful integrations Eurostar, and AAA, our customers are achieving measurable productivity gains, → Secure and scalable platform increased employee engagement, and accelerated business performance. ANYWHERE WORK - 2023 EMPLOYEE EXPERIENCE SURVEY REPORT Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com Trusted By simpplr.com +1.877.750.8330
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