ANNUAL REVIEW 2020 SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT - The Poppy Factory
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contents 2 INTRODUCTION 9 REMEMBRANCE 2020 3 WORKING THROUGH COVID 10 A NEW SPACE 44 WORKING THROUGH COVID 4 DONNA’S STORY 11 BOB’S STORY 5 ADAPTING OUR APPROACH 12 FINANCES 6 MUSA’S STORY 13 FUNDING OUR WORK 7 NEW PROGRAMMES 15 GOVERNANCE 8 LIAM’S STORY 8 LIAM’S STORY 9 REMEMBRANCE 2020 the poppy factory annual review 2020
CONTENTS introduction The Poppy Factory’s President, Surgeon Rear Admiral Lionel Alistair Kett, Chairman of The Poppy Factory, looks at Jarvis, offers his reflections on a very challenging year, and the the opportunities ahead, including new pilots and the successes of the veterans we have supported through it. development of our visitor experience. None of us knew, in the final months of 2019, We shall never forget those who made the I was honoured to take up the position of Finally, our new offices and visitor quite what the year ahead would bring. ultimate sacrifice. And, despite our changed Chair of The Poppy Factory in November experience in Richmond-upon-Thames As the reality of the pandemic unfolded, environment, we shall remain equally 2020 and pay tribute to the excellent provides an opportunity to share our however, it became clear that the whole of resolute in helping our wounded, injured stewardship of my predecessor Major history and present our work to a wider society would face unprecedented challenge. and sick veterans regain employment and to General Andrew Sharpe CBE. audience in a modern and dynamic setting. make a new contribution to society. As we approach The Poppy Factory’s I am proud to have witnessed just how Looking forward to the year ahead, we can centenary, this will bring together all that much our charity has been able to address be equally positive about the opportunities has gone before, with all of the promise of the challenges head-on in this past year, that the charity is now creating. Our the future. and congratulate strong leadership at Board developing partnership with NHS England and executive level. Despite a very different builds upon strong foundations in the North working environment and enormous upheaval West of England, where our employment in the employment landscape, our support for support for wounded, injured and sick veterans with health conditions has remained veterans has been linked to local health and steadfast and strong. The Poppy Factory has social care. Two new NHS pilot programmes delivered an unbroken employability service in the South East and South West will carry and continues to support veterans back this partnership forward, helping us reach into meaningful work and throughout their more veterans as part of a wider, more employment journey. holistic network that supports their health and wellbeing. The Poppy Factory continues to play a central role in remembering all those who In addition, our partnership with Stoll, served and sacrificed their lives for our the leading veterans’ housing provider, freedom. In November, I was honoured recognises that housing and unemployment once again to invite our Patron, Her Royal are frequently interlinked. Helping Highness, The Duchess of Cornwall, individuals to address both issues will yield to open the Field of Remembrance at truly positive, sustainable outcomes for Westminster Abbey, and to lead The veterans in London and beyond. Exhortation to Remembrance. page 2 the poppy factory annual review 2020
CONTENTS Working through Covid-19 The Covid-19 pandemic made support for the most isolated in our communities even more important. Our Chief Executive, Deirdre Mills, sets out how The Poppy Factory adapted quickly to help veterans meet the challenges of 2020. When the Covid-19 pandemic began in within our wider network, employment Like everyone else, we look forward to 2020, it was clear that the months ahead support has been maintained throughout the the end of the pandemic. Much has been would bring many challenges and that pandemic and we are proud of all that our achieved but our new programmes, whether our employment support for isolated and teams and veterans have achieved. they be in the community, with statutory vulnerable veterans would be needed more bodies or within supported housing, will than ever before. At any one time during the pandemic, there expand our reach and our ability to provide have been around 450 veterans on our more holistic support. After a year of One of the first steps we took to address caseload. All of these veterans have received challenge and learning, we will continue the crisis was to make sure that our one- personal, tailored support whether as part of to be there for our veterans whatever to-one support for veterans across England pre-employment preparation or within our the future might hold. and Wales could continue uninterrupted. in-work support programme. In 2019/20 Instead of meeting veterans face-to-face in we supported veterans into more than 270 the community, our employability consultants jobs, with many taking up vital roles within switched to providing support remotely. logistics and healthcare. We also widened our focus, helping veterans We continue to monitor the effect of the to explore less conventional routes into pandemic, and we continue to evidence that permanent employment and engaging with supporting veterans into employment builds employers where work activities were still personal resilience and improves life stability. being maintained. Thanks to the hard work Those that we help secure and stay in work of everyone working across the charity and require much less support in the future. REGISTER FOR EMPLOYMENT SUPPORT page 3 the poppy factory annual review 2020
CONTENTS Donna’s story Army veteran Donna, 36, felt she FINDING SUPPORT had reached breaking point after “My GP referred me to Veterans NHS Wales. leaving service. With support, she I’m usually quite bubbly but I’d become a has been able to recover and flourish complete shell of a person. Their therapist, in a new job, offering emotional Julie, was the perfect person to sort my head support to families in out. I was also helped by Change Step, which her region. helps veterans deal with life challenges. I’d become quite agoraphobic so my mentor, POST-SERVICE STRUGGLES Dai, encouraged me to leave the house and meet him in the park. “When I was 16 or 17 and leaving school, I didn’t feel like there was anything for me at home so I joined the Royal Signals to get THE JOURNEY BACK TO away. I served for nearly five years and I do EMPLOYMENT miss the lifestyle. But I had one really bad experience which I suppressed for years. “When I felt it was time to look for a job, I a community support charity, and she I had to set up a programme to support “I was medically discharged from the Army was introduced to Natalie at The Poppy encouraged me to look out for it and get in veterans and their families, and I could focus because of my mental health, and I really Factory. I had no idea what to put touch. It started with a phone call. Then I had on planning that before meeting clients lost my way. I went from one bad job to on my CV, I hadn’t had an interview a video interview when I put notes behind the face to face. another. for such a long time, and I’d been computer as little reminders. When I found unemployed for eight months. out I’d got the job, the first thing I did was “I love my job. It’s such a refreshing change to “Eventually I was completely broken, Natalie sorted me out and got me phone Natalie. She was as chuffed as I was. want to come to work and my boss is really and I came home one day so upset on RBLI’s Lifeworks course, and supportive. I had a bit of a wobble at one that I tried to take my own life. things quickly snowballed. point and she really put my mind at rest. It’s But my partner found me. CONTINUING THROUGH COVID-19 fantastic to be able to make a difference and Seeing him react and the “Natalie knew about offer emotional support to people I can effect it had on an opportunity “When lockdown happened it caused a relate to.” him was a real coming up with the delay, although in a way it made things wake-up call. Family Foundation, easier. As the new Family Support Officer page 4 the poppy factory annual review 2020
CONTENTS adapting our approach The impact of Covid-19 meant our DIGITAL FIRST employment support team could no With so many people working remotely, we longer meet veterans face to face. continued to focus on reaching veterans and Yet we know how important regular supplying the information they needed. We communication is in building trust made our Safeguarding Policy, Client Promise and working closely with veterans and Privacy Policy available online and on their journey into employment. refreshed key documents to ensure they are easy to read on screen. Our teams worked quickly to ensure support Early in the year we recognised how was as responsive and accessible as ever. important it is to continually improve our A SAFE FACTORY Our employment specialists began offering digital presence. Many of the veterans we video calls alongside regular email and phone support find us by searching the web, and we In 2020, the completion of our redeveloped calls, contacting any veterans who may have made sure our service ranks highly in online factory building and offices in Richmond- been feeling isolated. search results. Analysis shows we now have upon-Thames meant production team a stronger online presence than we did at members now had access to a better For those registering for support, we moved the start of the year, with the top three most working environment. quickly to strip out paperwork and simplify visited pages on our website all focused on the process. We created online registration employment support. As the pandemic began, we introduced forms for both veterans and our referral distancing procedures, installed Perspex partners, ensuring our contact details could Digitising elements of our service means screens and other safety measures and took be found easily across all platforms. we are better able to track how veterans steps to protect vulnerable members of staff. and others are using our website and finding We are proud that in the summer of 2020, us. Careful monitoring gives a clear idea of after returning from a period of furlough, our what works for the veterans we support team were able to meet the annual order and what doesn’t, enabling us to make from The Royal British Legion on schedule continual improvements. and in time for the Remembrance period. In extremely challenging times, the whole team REGISTER FOR EMPLOYMENT SUPPORT has shown great commitment and resilience. page 5 the poppy factory annual review 2020
CONTENTS Musa’s story Former Infantryman Musa, 39, was isolated and thought he would never have the confidence to work again. With support he is finding his feet once more at the BSS National Tube Distribution Centre, close to his home in Coventry. Musa said: “I left the Army in 2015 after “I was on medication and pretty much left to “It was Becks’ idea for me to apply for a job nearly 12 years’ service in the Grenadier myself, and it was really difficult. There were as a warehouse operative near my home. Guards. I was really proud of serving as a times when I couldn’t even afford food. I could When I started there was another veteran in member in the Queen’s Guard and seeing a stay in the same room for weeks. the team, and having someone who’s been lot of the members of the Royal Family. But through what you’re going through really I came out of the Army with post-traumatic helps build your courage. stress disorder and depression after some of ASKING FOR HELP the experiences I had in Iraq, Afghanistan, South Africa and the Falklands. “Getting out of that happened gradually. STEADY PROGRESS It was hard to ask for help. I began having therapy, which made me realise there was “I’m still getting used to working again. It isn’t STRUGGLING IN SOLITUDE nothing to be ashamed of. easy and it takes time, but it’s helping me mentally and it puts food on the table. Having “In 2019 I was in hospital for about nine “When someone at The Royal British Legion a set routine really helps. months in a really bad state. I lived with mentioned The Poppy Factory, I sent an email my sister for a while because I had nowhere and Becks got in touch. She was lovely and so “Sometimes asking for help feels like the else to go. Then I was able to get a flat in supportive. When I first met her there were a hardest part. Getting the help can be hard Coventry. lot of things I couldn’t do for myself. I thought too. But it’s definitely worth trying.” I’d never work again and I had no confidence. Jake Woodcock, Manager of the BSS always easy to get those skills across National Distribution Centre, has been to employers. making sure Musa feels supported at work. Having served in the Royal Engineers, Jake “Musa has had a great start and has knows the many strengths that veterans picked up all the essential warehouse can bring to the workplace. skills. He’s expressed interest in becoming a mental health first aider, which is really Jake said: “People like Musa often leave the positive, and he has all the qualities of a Army with a lot of relevant skills, but it isn’t future team leader.” PAGE 64 page the poppy factory annual review 2020
CONTENTS new programmes For the most at-risk in our community, employment support must go hand-in-hand with access to health and wellbeing Developing new opportunities to support wounded and sick veterans services and a secure home. We are thrilled to be working into employment is a vital part of our work. In 2020 we launched a new closely with the NHS and Stoll, the UK’s leading provider of pilot project with leading veterans’ housing provider, Stoll. We also supported housing to vulnerable veterans, built on strong foundations already laid with NHS partners, extending to ensure those needs are met.” close partnership working in the North West of England and planning new pilots in the South East and South West. Deirdre Mills, Chief Executive The Poppy Factory HOUSING AND EMPLOYMENT offers one-to-one remote support to WORKING WITH THE NHS began in 2019 and has resulted in successful veterans with health conditions across outcomes for many wounded and sick The Poppy Factory and Stoll jointly designed the wider capital. In 2020 we joined forces with NHS veterans on The Wirral. With support they our 12-month pilot project, in which an England to achieve better employment, have transformed their lives and improved employment specialist works directly with Working alongside Stoll’s support health and wellbeing outcomes for their wellbeing through employment. veterans through Stoll’s supported housing workers and housing officers, our specialist veterans with health conditions. Many of schemes in London. By working closely identifies those veterans who might benefit these veterans face complex barriers to Two further pilot projects are now being together and with the veterans themselves, from guidance and encouragement around employment. To have the greatest impact, developed to support veterans living in and we can help these men and women return to employment. She also designs and delivers an integrated approach to healthcare and around Portsmouth, in the South East, and employment with a new sense of confidence, support that ties in with existing skills employment support is needed. Plymouth, in the South West. Also funded security and well-being. development, welfare programmes and by NHS England, these projects will launch on-site activities. NHS England agreed to fund the in 2021. We will work closely with regional This new role within The Poppy Factory’s continuation of a project led by The Poppy healthcare partners to ensure wounded employment support team is based, when The project is supported by players of the Factory in the North West of England, to and sick veterans are fully supported, with restrictions allow, at Stoll’s offices two days a People’s Postcode Lottery. follow on from an initial period of funding by improved outcomes across employment, week. For the rest of the time, the specialist The Forces in Mind Trust. This pilot project health and wellbeing. page 7 the poppy factory annual review 2020
CONTENTS Liam’s story Just one year after being recruited “I have good days and bad days with my the Royal Naval Benevolent Trust. Without into the Royal Marines, Liam’s injury. On some days I think it’s getting better. their support I never would have been able On others I wake up feeling very stiff and find to get on the course. I’m looking forward dreams of a long military career it’s painful to bend in certain directions. were cut short by a serious back EXPLORING NEW OPPORTUNITIES to what the future injury during training. Then the FINDING A NEW DIRECTION 24-year-old from North West “There are lots of employers out there who has in store. With “When I left the Royal Marines, I was lucky to need handlers for detection dogs, and now I England found a new ambition to have my family and my girlfriend to support can start putting myself out there. It helps employment support, become a professional dog handler. With employment support and me. But it was on the career side of things that I needed guidance. Just before Covid-19 to have your own vehicle, which is something I know I’ll get there. funding from two naval charities, his hit, I got a job cleaning in a hospital to keep I’m working on. new career is within reach. things ticking over. “I’m just really “Our family have always had dogs, and I’ve grateful to have Liam said: “I always said I wanted to be a trained them and friends’ dogs too. A friend been given this soldier. I was 21 when I joined the Royal who’s very involved with the dog training opportunity, and Marines. But one year into my time as a world linked me up with a contact. After that I’m looking forward recruit, I was injured. There’s an exercise I thought about training to handle detection to what the future has where you dig trenches to test your grit. dogs, but I couldn’t afford the course. in store. With ongoing After seven or eight hours of straight digging, employment support from I tried to stand up but I couldn’t. I was SUPPORT FOR TRAINING The Poppy Factory, hunched up with a lower back injury. I know I’ll get there.” “My contact encouraged me to register with “After that it was a year of rehab. The Poppy Factory to see what they could Then they said there wasn’t a whole lot do. Then Adam, my adviser, stepped in and left that they could do, and I was medically everything fell into place. Adam helped me discharged in October 2019. It was very apply for the £3,500 I needed for the training, disappointing because I was hoping for a and the majority of that was awarded by the long military career. Royal Marines Charity. The rest came from page 8 the poppy factory annual review 2020
CONTENTS Remembrance 2020 Although coronavirus restrictions meant In 2019-20 THE FIELD OF REMEMBRANCE Remembrance services looked very The Poppy Factory The Poppy Factory organises the Field of symbols were planted on behalf of ex-Service different in 2020, the importance of produced: Remembrance at Westminster Abbey every men and women and members of the public, remembering those who have lost their November to commemorate those who have in memory of fallen comrades and loved ones. lives in service was undiminished. We 4 million poppies lost their lives in the Armed Forces. are proud of our staff and volunteers for To ensure safety, attendance at the opening 166,000 special On the 4th November 2020 our Patron, ceremony was strictly limited and the site ensuring this tradition could continue in HRH The Duchess of Cornwall, opened the remained closed to the public. To enable a challenging year. larger poppies Field of Remembrance. people to view the Field, we created an online gallery and a virtual walk-through of Our longstanding partnership with the Royal 113,000 wreaths This year 308 plots were laid out according to Remembrance plots. British Legion endures. The Legion continues and sprays military associations and other organisations. to fund the production element of The Poppy Thousands of Remembrance crosses and Factory’s work, and our team of veterans 559,000 wooden and dependants of veterans worked hard to TAKE OUR VIRTUAL TOUR VIEW THE GALLERY OF PLOTS produce Remembrance items throughout Remembrance the year. symbols, for those of all faiths The wreaths they created, including those and none made for members of the Royal Family, were laid in services around the world. page 9 the poppy factory annual review 2020
CONTENTS a new space Throughout 2019 and 2020, construction work continued to reshape our factory building and offices in Richmond-upon-Thames. This much-needed work has transformed our historic home into a modern, open and inclusive environment that will meet the needs of the organisation, our workers and visitors in the years ahead. After three years of detailed planning, our WELCOMING VISITORS The new visitor experience will enable us to vision of an open and inclusive shared space better connect with guests in a modern and was fully realised. Construction finished on In normal times, The Poppy Factory welcomes dynamic way. It will bring our history to life, time and on budget in October 2020, and many thousands of visitors annually. When illustrate our role in Remembrance and show our new space stands ready for when we our building can safely reopen to the how our support helps to transform hundreds can safely return. public, guests will enjoy a completely new of veterans’ lives each year. experience. Work to develop and prepare our new exhibition continued throughout 2020 A BETTER WORKING ENVIRONMENT even though our doors were closed, and we are excited to share our new space once the Our outstanding new environment will help installation is complete. enhance the mental and physical wellbeing of all who work within it. Our production team, We were delighted to host a visit by the some of whom have worked at the factory Defence Secretary, Ben Wallace, in October for over 30 years, now have a refreshed and 2020. The Secretary of State was given a tour modernised working space. And the new of the new building before meeting members office is equally important to our employment of the production team to talk about their own support team and wider support staff, experiences and their work preparing for the allowing for more collaborative working Remembrance period. He also took the time across teams. It will enable us to further to learn more about our wider employment develop our service to reach more wounded, support and see the exhibition space at an injured and sick veterans across the country. early stage. page 10 the poppy factory annual review 2020
CONTENTS bob’s story After serving in the Royal Military Bob said: “In my time with the Royal Military was able to print out some of the tips she but thankfully had no serious symptoms at all. Police I served in the UK, Germany and gave me and put them up behind my monitor. Police, Bob faced difficulties in his Northern Ireland. I was in Ireland for a That was very helpful. “I went into this job with my eyes wide open. civilian career that had a serious couple of years before the ceasefire and a The people I’m working with are a great impact on his mental health. With few months afterwards. That makes it easy to “I trained as a combat medic in the Army. It bunch and there are a lot of veterans working support, he has made a fresh start look back on my operational military service was something I’ve always taken seriously for the Ambulance Service. It feels a bit like as an Ambulance Service Urgent in a positive way. because people’s lives might be in your hands. coming home to the military. My job now involves crewing an ambulance, Care Assistant. The Covid-19 “I’d been unemployed for about four years driving and caring for patients. We regularly “I tell my colleagues that if they need to pandemic presents personal risks when I first linked up with Kirsty, my move Covid patients to hospital. unload, the NHS has a dedicated helpline and challenges every day. employment specialist at The Poppy Factory. they can call. They won’t have to explain I was referred to the charity after being “I’ve been giving my colleagues advice their job or talk about why they’re doing treated by Combat Stress and Veterans NHS. about post-traumatic stress disorder, what they’re doing. I’d pretty much given up – every door I was which I have from past experiences. pushing against seemed to be locked on the You can develop it simply from living other side. under constant threat, which is what it MAKING PLANS feels like operating around the virus. “Things couldn’t be better now. I’m FINDING A NEW OPPORTUNITY looking to the future again and thinking DEALING WITH COVID-19 about trying to become an Emergency “Kirsty would often check on how Medical Technician, which is a step things were going and offer all “Covid treats everybody differently and the towards becoming a Paramedic. kinds of advice. Because symptoms vary wildly. A lot of the staff have my interview for the had it. Some are fine, but others unfortunately “Kirsty helped me to find a door that Ambulance Service have ongoing serious health issues. After my was open, and I’m proud to have stepped had to be online, I crew mate tested positive, I also caught the through it and be able to contribute.” virus. I felt like I’d had a beasting at the gym, the poppy factory annual review 2020 PAGE 11
CONTENTS finances In 2019-20 we spent £1,614,809 on delivering our employment support service, changing hundreds of veterans’ lives for the better across England and Wales Donations and legacies against the backdrop of the Covid-19 pandemic. Poppy Appeal order Estate income HOW DID WE FUND IT? PRODUCTION COSTS Our bespoke, one-to-one employment The cost of producing Remembrance support is funded in part by grants and products for the Royal British Legion’s Poppy donations and in part by the income that we Appeal was £1,714,838. This includes salary make from commercial rentals across our costs within our production team and all the estate. The costs of generating this income parts and materials needed to complete the and maintaining the estate totalled £689,297. order. We are grateful to The Royal British Legion for continuing to fund this important This was another strong year for income work in full. through fundraising, thanks to the generous support of military charities, trusts and Across the whole of the charity, our overall foundations, as well as some significant income in 2019-20 was £4,321,809 and our one-off donations from major donors and overall expenditure was £4,021,665. Employment support service corporate partners. We are very grateful to Poppy Appeal order all the charities, trusts, organisations and Estate costs individuals who chose to support us this Income generation year, resulting in a net fundraising income of £955,438. Our estate in Richmond also continues to generate valuable and sustainable funding for our core employment support work. This year our net income from the commercial rental of office space and residential flats was £938,244. page 12 the poppy factory annual review 2020
CONTENTS funding our work With the Covid-19 pandemic creating many new pressures for the veterans we help into employment, funding that work is as important as ever. The support of our many donors and partners ensures we can continue transforming veterans’ lives, no matter what TRUST SUPPORTERS challenges they face. We are grateful for all the funding, gifts in kind and other contributions from fellow charities, trusts, foundations, companies, groups and individuals. Together we We’d like to thank all of our supporters, with special thanks to the following: help wounded and sick veterans look to brighter days ahead. The Anson Charitable Trust Armed Forces Covenant Fund Trust CORPORATE PARTNERS TRUSTS & LIVERY COMPANIES Fowler Smith and Jones Trust The G C Gibson Charitable Trust The Poppy Factory’s corporate partners contributions from other partners, including Contributions from charitable trusts The Holbeck Charitable Trust play a crucial role in our life-changing work. The City Veterans CIC, Bank of New York and livery companies helped veterans The Lancashire Foundation This year our partners raised vital funds, Mellon and The Jewellery Channel. find and stay in life-changing work in Lest We Forget Association helped to build awareness of our cause and 2019-20, and we thank them for their Moondance Foundation kindly volunteered their time over remote Our thanks go to the Richmond-upon- support nationally and regionally. P F Charitable Trust connections. For many of our partners, Thames community for their support, People’s Postcode Trust, funded by players working with us is a positive step in including Be Richmond for their promotional BUILDING PROJECT of People’s Postcode Lottery fulfilling their duties under the Armed work, Richmond Council for creating a new Queen Mary’s Roehampton Trust Forces Covenant. poppy pedestrian crossing near the factory, We are grateful for all those who State Street and Marble Hill House for its support through contributed towards our building The Tallow Chandlers’ Company We were delighted to receive support Marble Hill Remembers and Operation Picnic. redevelopment, including funding by Waterloo Foundation through a further significant grant through the Chancellor, Garfield Weston Wolfson Foundation (supporting our our ongoing partnership with State Street. We are grateful to Velocity for their ongoing Foundation and The Wolfson building redevelopment) We were also grateful to receive generous work on brand development. Foundation. The Worshipful Company of Butchers page 13 the poppy factory annual review 2020
CONTENTS funding our work MILITARY CHARITIES LEGACIES RESPONSIBLE FUNDRAISING In these challenging times, we continue to A gift in a Will is a powerful way for a Those who give funds to support veterans We do not target individuals in the street work closely with our military charity partners supporter to have a lasting impact on with health conditions through The Poppy or through direct marketing. Any public to ensure we reach the veterans who most veterans’ lives, and for the donor’s kindness Factory can be assured that we comply with fundraising is limited to voluntary donations, need employment support. Those who and compassion to live on. We are thankful the regulatory standards for fundraising. such as through our website or through register with us must also able to access a full for the £108,000 received through legacy Our charity is registered with the Fundraising bucket collections carried out by our own staff range of specialist support across the sector. gifts last year. Regulator and we are committed to the and volunteers. We are grateful for the vital funding provided Fundraising Promise and adherence to the by these charities. FUNDRAISING CHAMPIONS Code of Fundraising Practice, which covers We encourage our corporate partners, and the requirements charities must follow as set other organisations, groups and individuals, Thanks to the contributions of major funding We are hugely grateful for the efforts of the out in the Charities Act 2016. to organise their own fundraising events partners like the Royal British Legion, the individual men and women who chose to on behalf of The Poppy Factory. Our team Royal Navy and Royal Marines Charity and raise funds to support veterans with health All direct fundraising is done by our own team provides resources, information and guidance ABF The Soldiers’ Charity, we help veterans challenges in 2019-20. Inspiring many of - we do not outsource any of our activity to support these events as appropriate, to like Liam, Musa, Donna and Bob look forward them were our energetic Vice Patrons, SEAC to third parties. Several of our in-house ensure that all activity falls within the Code of to a brighter future. Sergeant Major Glenn Haughton OBE, and fundraising team are members of the Institute Fundraising Practice. Holly Tucker MBE. of Fundraising. page 14 the poppy factory annual review 2020
CONTENTS governance PATRON SENIOR MANAGEMENT TEAM Her Royal Highness, The Duchess of Cornwall Deirdre Mills, Chief Executive Officer Abigail Boyle, Director of Operations (until December 2020) PRESIDENT Mark Louw, Finance Director Keren Rowlands, Senior HR Business Partner Surgeon Rear Admiral Lionel Jarvis CBE DL FRCR Amanda Shepard, Director of Fundraising and Communications Jeff Short, Director of Production and The Estate VICE PATRONS SEAC Sergeant Major Glenn Haughton OBE Holly Tucker MBE Dr Geraldine Strathdee CBE MRCPsych Brigadier Marc A J McH Overton, TD COUNCIL MEMBERS Major General Dr Andrew Sharpe CBE PhD, Chairman, retired November 5th 2020 Andrew Truscott ACA, Vice Chairman, retired November 5th 2020 Alistair Kett, appointed Chairman November 5th 2020 Cliff Dare MBE FRICS, appointed Vice Chairman November 5th 2020 Michael Bustard JP FICPD Linda Costello Krishna Dhanak Peter R Gill Matthew Hubbard Dr Sridevi Kalidindi MBBS BSc (Hons) FRCPsych PhD CBE Simon Taylor Andrew Wishart Julius P H S Wolff-Ingham page 15 the poppy factory annual review 2020
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