ANNUAL REVIEW 2020 SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT - The Poppy Factory

 
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ANNUAL REVIEW 2020 SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT - The Poppy Factory
ANNUAL REVIEW 2020
SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT
ANNUAL REVIEW 2020 SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT - The Poppy Factory
contents
2   INTRODUCTION            9    REMEMBRANCE 2020

3   WORKING THROUGH COVID   10   A NEW SPACE        44   WORKING THROUGH COVID

4   DONNA’S STORY           11   BOB’S STORY

5   ADAPTING OUR APPROACH   12   FINANCES

6   MUSA’S STORY            13   FUNDING OUR WORK

7   NEW PROGRAMMES          15   GOVERNANCE

8   LIAM’S STORY
                                                    8    LIAM’S STORY

                                                    9    REMEMBRANCE 2020

                                                                            the poppy factory annual review 2020
ANNUAL REVIEW 2020 SUPPORTING VETERANS WITH HEALTH CONDITIONS ON THEIR JOURNEY INTO EMPLOYMENT - The Poppy Factory
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introduction
The Poppy Factory’s President, Surgeon Rear Admiral Lionel                                     Alistair Kett, Chairman of The Poppy Factory, looks at
Jarvis, offers his reflections on a very challenging year, and the                             the opportunities ahead, including new pilots and the
successes of the veterans we have supported through it.                                        development of our visitor experience.

None of us knew, in the final months of 2019,   We shall never forget those who made the       I was honoured to take up the position of       Finally, our new offices and visitor
quite what the year ahead would bring.          ultimate sacrifice. And, despite our changed   Chair of The Poppy Factory in November          experience in Richmond-upon-Thames
As the reality of the pandemic unfolded,        environment, we shall remain equally           2020 and pay tribute to the excellent           provides an opportunity to share our
however, it became clear that the whole of      resolute in helping our wounded, injured       stewardship of my predecessor Major             history and present our work to a wider
society would face unprecedented challenge.     and sick veterans regain employment and to     General Andrew Sharpe CBE.                      audience in a modern and dynamic setting.
                                                make a new contribution to society.                                                            As we approach The Poppy Factory’s
I am proud to have witnessed just how                                                          Looking forward to the year ahead, we can       centenary, this will bring together all that
much our charity has been able to address                                                      be equally positive about the opportunities     has gone before, with all of the promise of
the challenges head-on in this past year,                                                      that the charity is now creating. Our           the future.
and congratulate strong leadership at Board                                                    developing partnership with NHS England
and executive level. Despite a very different                                                  builds upon strong foundations in the North
working environment and enormous upheaval                                                      West of England, where our employment
in the employment landscape, our support for                                                   support for wounded, injured and sick
veterans with health conditions has remained                                                   veterans has been linked to local health and
steadfast and strong. The Poppy Factory has                                                    social care. Two new NHS pilot programmes
delivered an unbroken employability service                                                    in the South East and South West will carry
and continues to support veterans back                                                         this partnership forward, helping us reach
into meaningful work and throughout their                                                      more veterans as part of a wider, more
employment journey.                                                                            holistic network that supports their health
                                                                                               and wellbeing.
The Poppy Factory continues to play a
central role in remembering all those who                                                      In addition, our partnership with Stoll,
served and sacrificed their lives for our                                                      the leading veterans’ housing provider,
freedom. In November, I was honoured                                                           recognises that housing and unemployment
once again to invite our Patron, Her Royal                                                     are frequently interlinked. Helping
Highness, The Duchess of Cornwall,                                                             individuals to address both issues will yield
to open the Field of Remembrance at                                                            truly positive, sustainable outcomes for
Westminster Abbey, and to lead The                                                             veterans in London and beyond.
Exhortation to Remembrance.

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Working through Covid-19
The Covid-19 pandemic made support for the most isolated in our communities even
more important. Our Chief Executive, Deirdre Mills, sets out how The Poppy Factory
adapted quickly to help veterans meet the challenges of 2020.

When the Covid-19 pandemic began in            within our wider network, employment               Like everyone else, we look forward to
2020, it was clear that the months ahead       support has been maintained throughout the         the end of the pandemic. Much has been
would bring many challenges and that           pandemic and we are proud of all that our          achieved but our new programmes, whether
our employment support for isolated and        teams and veterans have achieved.                  they be in the community, with statutory
vulnerable veterans would be needed more                                                          bodies or within supported housing, will
than ever before.                              At any one time during the pandemic, there         expand our reach and our ability to provide
                                               have been around 450 veterans on our               more holistic support. After a year of
One of the first steps we took to address      caseload. All of these veterans have received      challenge and learning, we will continue
the crisis was to make sure that our one-      personal, tailored support whether as part of      to be there for our veterans whatever
to-one support for veterans across England     pre-employment preparation or within our           the future might hold.
and Wales could continue uninterrupted.        in-work support programme. In 2019/20
Instead of meeting veterans face-to-face in    we supported veterans into more than 270
the community, our employability consultants   jobs, with many taking up vital roles within
switched to providing support remotely.        logistics and healthcare.

We also widened our focus, helping veterans    We continue to monitor the effect of the
to explore less conventional routes into       pandemic, and we continue to evidence that
permanent employment and engaging with         supporting veterans into employment builds
employers where work activities were still     personal resilience and improves life stability.
being maintained. Thanks to the hard work      Those that we help secure and stay in work
of everyone working across the charity and     require much less support in the future.

                                                REGISTER FOR EMPLOYMENT SUPPORT

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Donna’s story
Army veteran Donna, 36, felt she                FINDING SUPPORT
had reached breaking point after
                                                “My GP referred me to Veterans NHS Wales.
leaving service. With support, she
                                                I’m usually quite bubbly but I’d become a
has been able to recover and flourish
                                                complete shell of a person. Their therapist,
in a new job, offering emotional                Julie, was the perfect person to sort my head
support to families in                          out. I was also helped by Change Step, which
her region.                                     helps veterans deal with life challenges.
                                                I’d become quite agoraphobic so my mentor,
POST-SERVICE STRUGGLES                          Dai, encouraged me to leave the house and
                                                meet him in the park.
“When I was 16 or 17 and leaving school,
I didn’t feel like there was anything for me
at home so I joined the Royal Signals to get    THE JOURNEY BACK TO
away. I served for nearly five years and I do   EMPLOYMENT
miss the lifestyle. But I had one really bad
experience which I suppressed for years.        “When I felt it was time to look for a job, I
                                                                                                 a community support charity, and she              I had to set up a programme to support
“I was medically discharged from the Army             was introduced to Natalie at The Poppy
                                                                                                 encouraged me to look out for it and get in       veterans and their families, and I could focus
because of my mental health, and I really              Factory. I had no idea what to put
                                                                                                 touch. It started with a phone call. Then I had   on planning that before meeting clients
lost my way. I went from one bad job to                 on my CV, I hadn’t had an interview
                                                                                                 a video interview when I put notes behind the     face to face.
another.                                                 for such a long time, and I’d been
                                                                                                 computer as little reminders. When I found
                                                          unemployed for eight months.
                                                                                                 out I’d got the job, the first thing I did was    “I love my job. It’s such a refreshing change to
“Eventually I was completely broken,                      Natalie sorted me out and got me
                                                                                                 phone Natalie. She was as chuffed as I was.       want to come to work and my boss is really
and I came home one day so upset                             on RBLI’s Lifeworks course, and
                                                                                                                                                   supportive. I had a bit of a wobble at one
that I tried to take my own life.                                things quickly snowballed.
                                                                                                                                                   point and she really put my mind at rest. It’s
But my partner found me.
                                                                                                 CONTINUING THROUGH COVID-19                       fantastic to be able to make a difference and
Seeing him react and the                                                “Natalie knew about
                                                                                                                                                   offer emotional support to people I can
effect it had on                                                          an opportunity
                                                                                                 “When lockdown happened it caused a               relate to.”
him was a real                                                             coming up with the
                                                                                                 delay, although in a way it made things
wake-up call.                                                               Family Foundation,
                                                                                                 easier. As the new Family Support Officer

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         adapting our approach
         The impact of Covid-19 meant our                DIGITAL FIRST
         employment support team could no
                                                         With so many people working remotely, we
         longer meet veterans face to face.
                                                         continued to focus on reaching veterans and
         Yet we know how important regular               supplying the information they needed. We
         communication is in building trust              made our Safeguarding Policy, Client Promise
         and working closely with veterans               and Privacy Policy available online and
         on their journey into employment.               refreshed key documents to ensure they are
                                                         easy to read on screen.

         Our teams worked quickly to ensure support      Early in the year we recognised how
         was as responsive and accessible as ever.       important it is to continually improve our       A SAFE FACTORY
         Our employment specialists began offering       digital presence. Many of the veterans we
         video calls alongside regular email and phone   support find us by searching the web, and we     In 2020, the completion of our redeveloped
         calls, contacting any veterans who may have     made sure our service ranks highly in online     factory building and offices in Richmond-
         been feeling isolated.                          search results. Analysis shows we now have       upon-Thames meant production team
                                                         a stronger online presence than we did at        members now had access to a better
         For those registering for support, we moved     the start of the year, with the top three most   working environment.
         quickly to strip out paperwork and simplify     visited pages on our website all focused on
         the process. We created online registration     employment support.                              As the pandemic began, we introduced
         forms for both veterans and our referral                                                         distancing procedures, installed Perspex
         partners, ensuring our contact details could    Digitising elements of our service means         screens and other safety measures and took
         be found easily across all platforms.           we are better able to track how veterans         steps to protect vulnerable members of staff.
                                                         and others are using our website and finding     We are proud that in the summer of 2020,
                                                         us. Careful monitoring gives a clear idea of     after returning from a period of furlough, our
                                                         what works for the veterans we support           team were able to meet the annual order
                                                         and what doesn’t, enabling us to make            from The Royal British Legion on schedule
                                                         continual improvements.                          and in time for the Remembrance period. In
                                                                                                          extremely challenging times, the whole team
                                                          REGISTER FOR EMPLOYMENT SUPPORT                 has shown great commitment and resilience.

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Musa’s story
Former Infantryman Musa, 39, was isolated and thought he
would never have the confidence to work again. With support
he is finding his feet once more at the BSS National Tube
Distribution Centre, close to his home in Coventry.

Musa said: “I left the Army in 2015 after      “I was on medication and pretty much left to        “It was Becks’ idea for me to apply for a job
nearly 12 years’ service in the Grenadier      myself, and it was really difficult. There were     as a warehouse operative near my home.
Guards. I was really proud of serving as a     times when I couldn’t even afford food. I could     When I started there was another veteran in
member in the Queen’s Guard and seeing a       stay in the same room for weeks.                    the team, and having someone who’s been
lot of the members of the Royal Family. But                                                        through what you’re going through really
I came out of the Army with post-traumatic                                                         helps build your courage.
stress disorder and depression after some of   ASKING FOR HELP
the experiences I had in Iraq, Afghanistan,
South Africa and the Falklands.                “Getting out of that happened gradually.            STEADY PROGRESS
                                               It was hard to ask for help. I began having
                                               therapy, which made me realise there was            “I’m still getting used to working again. It isn’t
STRUGGLING IN SOLITUDE                         nothing to be ashamed of.                           easy and it takes time, but it’s helping me
                                                                                                   mentally and it puts food on the table. Having
“In 2019 I was in hospital for about nine      “When someone at The Royal British Legion           a set routine really helps.
months in a really bad state. I lived with     mentioned The Poppy Factory, I sent an email
my sister for a while because I had nowhere    and Becks got in touch. She was lovely and so        “Sometimes asking for help feels like the
else to go. Then I was able to get a flat in   supportive. When I first met her there were a       hardest part. Getting the help can be hard
Coventry.                                      lot of things I couldn’t do for myself. I thought   too. But it’s definitely worth trying.”
                                               I’d never work again and I had no confidence.

                                               Jake Woodcock, Manager of the BSS                   always easy to get those skills across
                                               National Distribution Centre, has been              to employers.
                                               making sure Musa feels supported at work.
                                               Having served in the Royal Engineers, Jake          “Musa has had a great start and has
                                               knows the many strengths that veterans              picked up all the essential warehouse
                                               can bring to the workplace.                         skills. He’s expressed interest in becoming
                                                                                                   a mental health first aider, which is really
                                               Jake said: “People like Musa often leave the        positive, and he has all the qualities of a
                                               Army with a lot of relevant skills, but it isn’t    future team leader.”

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new programmes                                                                                              For the most at-risk in our community, employment support
                                                                                                              must go hand-in-hand with access to health and wellbeing
Developing new opportunities to support wounded and sick veterans                                             services and a secure home. We are thrilled to be working
into employment is a vital part of our work. In 2020 we launched a new                                       closely with the NHS and Stoll, the UK’s leading provider of
pilot project with leading veterans’ housing provider, Stoll. We also
                                                                                                                         supported housing to vulnerable veterans,
built on strong foundations already laid with NHS partners, extending
                                                                                                                                to ensure those needs are met.”
close partnership working in the North West of England and planning
new pilots in the South East and South West.                                                                                                                       Deirdre Mills, Chief Executive
                                                                                                                                                                   The Poppy Factory

HOUSING AND EMPLOYMENT                              offers one-to-one remote support to            WORKING WITH THE NHS                             began in 2019 and has resulted in successful
                                                    veterans with health conditions across                                                          outcomes for many wounded and sick
The Poppy Factory and Stoll jointly designed        the wider capital.                             In 2020 we joined forces with NHS                veterans on The Wirral. With support they
our 12-month pilot project, in which an                                                            England to achieve better employment,            have transformed their lives and improved
employment specialist works directly with           Working alongside Stoll’s support              health and wellbeing outcomes for                their wellbeing through employment.
veterans through Stoll’s supported housing          workers and housing officers, our specialist   veterans with health conditions. Many of
schemes in London. By working closely               identifies those veterans who might benefit    these veterans face complex barriers to          Two further pilot projects are now being
together and with the veterans themselves,          from guidance and encouragement around         employment. To have the greatest impact,         developed to support veterans living in and
we can help these men and women return to           employment. She also designs and delivers      an integrated approach to healthcare and         around Portsmouth, in the South East, and
employment with a new sense of confidence,          support that ties in with existing skills      employment support is needed.                    Plymouth, in the South West. Also funded
security and well-being.                            development, welfare programmes and                                                             by NHS England, these projects will launch
                                                    on-site activities.                            NHS England agreed to fund the                   in 2021. We will work closely with regional
This new role within The Poppy Factory’s                                                           continuation of a project led by The Poppy       healthcare partners to ensure wounded
employment support team is based, when              The project is supported by players of the     Factory in the North West of England, to         and sick veterans are fully supported, with
restrictions allow, at Stoll’s offices two days a   People’s Postcode Lottery.                     follow on from an initial period of funding by   improved outcomes across employment,
week. For the rest of the time, the specialist                                                     The Forces in Mind Trust. This pilot project     health and wellbeing.

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Liam’s story
Just one year after being recruited               “I have good days and bad days with my              the Royal Naval Benevolent Trust. Without
into the Royal Marines, Liam’s                    injury. On some days I think it’s getting better.   their support I never would have been able
                                                  On others I wake up feeling very stiff and find     to get on the course.                          I’m looking forward
dreams of a long military career
                                                  it’s painful to bend in certain directions.
were cut short by a serious back                                                                      EXPLORING NEW OPPORTUNITIES                     to what the future
injury during training. Then the                  FINDING A NEW DIRECTION
24-year-old from North West                                                                           “There are lots of employers out there who
                                                                                                                                                      has in store. With
                                                  “When I left the Royal Marines, I was lucky to      need handlers for detection dogs, and now I
England found a new ambition to
                                                  have my family and my girlfriend to support         can start putting myself out there. It helps
                                                                                                                                                     employment support,
become a professional dog handler.
With employment support and
                                                  me. But it was on the career side of things
                                                  that I needed guidance. Just before Covid-19
                                                                                                      to have your own vehicle,
                                                                                                      which is something
                                                                                                                                                     I know I’ll get there.
funding from two naval charities, his             hit, I got a job cleaning in a hospital to keep     I’m working on.
new career is within reach.                       things ticking over.
                                                                                                      “I’m just really
                                                  “Our family have always had dogs, and I’ve          grateful to have
Liam said: “I always said I wanted to be a        trained them and friends’ dogs too. A friend        been given this
soldier. I was 21 when I joined the Royal         who’s very involved with the dog training           opportunity, and
Marines. But one year into my time as a           world linked me up with a contact. After that       I’m looking forward
recruit, I was injured. There’s an exercise       I thought about training to handle detection        to what the future has
where you dig trenches to test your grit.         dogs, but I couldn’t afford the course.             in store. With ongoing
After seven or eight hours of straight digging,                                                       employment support from
I tried to stand up but I couldn’t. I was         SUPPORT FOR TRAINING                                The Poppy Factory,
hunched up with a lower back injury.                                                                  I know I’ll get there.”
                                                  “My contact encouraged me to register with
“After that it was a year of rehab.               The Poppy Factory to see what they could
Then they said there wasn’t a whole lot           do. Then Adam, my adviser, stepped in and
left that they could do, and I was medically      everything fell into place. Adam helped me
discharged in October 2019. It was very           apply for the £3,500 I needed for the training,
disappointing because I was hoping for a          and the majority of that was awarded by the
long military career.                             Royal Marines Charity. The rest came from

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  Remembrance 2020
  Although coronavirus restrictions meant           In 2019-20        THE FIELD OF REMEMBRANCE
  Remembrance services looked very               The Poppy Factory
                                                                      The Poppy Factory organises the Field of         symbols were planted on behalf of ex-Service
  different in 2020, the importance of               produced:        Remembrance at Westminster Abbey every           men and women and members of the public,
  remembering those who have lost their                               November to commemorate those who have           in memory of fallen comrades and loved ones.
  lives in service was undiminished. We           4 million poppies   lost their lives in the Armed Forces.
  are proud of our staff and volunteers for                                                                            To ensure safety, attendance at the opening
                                                  166,000 special     On the 4th November 2020 our Patron,             ceremony was strictly limited and the site
  ensuring this tradition could continue in
                                                                      HRH The Duchess of Cornwall, opened the          remained closed to the public. To enable
  a challenging year.                              larger poppies
                                                                      Field of Remembrance.                            people to view the Field, we created an
                                                                                                                       online gallery and a virtual walk-through of
  Our longstanding partnership with the Royal     113,000 wreaths     This year 308 plots were laid out according to   Remembrance plots.
  British Legion endures. The Legion continues      and sprays        military associations and other organisations.
  to fund the production element of The Poppy                         Thousands of Remembrance crosses and
  Factory’s work, and our team of veterans
                                                  559,000 wooden
  and dependants of veterans worked hard to                                  TAKE OUR VIRTUAL TOUR                            VIEW THE GALLERY OF PLOTS
  produce Remembrance items throughout             Remembrance
  the year.                                      symbols, for those
                                                    of all faiths
  The wreaths they created, including those          and none
  made for members of the Royal Family, were
  laid in services around the world.

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a new space
Throughout 2019 and 2020, construction work continued to reshape our factory building
and offices in Richmond-upon-Thames. This much-needed work has transformed our
historic home into a modern, open and inclusive environment that will meet the needs of
the organisation, our workers and visitors in the years ahead.

After three years of detailed planning, our     WELCOMING VISITORS                               The new visitor experience will enable us to
vision of an open and inclusive shared space                                                     better connect with guests in a modern and
was fully realised. Construction finished on    In normal times, The Poppy Factory welcomes      dynamic way. It will bring our history to life,
time and on budget in October 2020, and         many thousands of visitors annually. When        illustrate our role in Remembrance and show
our new space stands ready for when we          our building can safely reopen to the            how our support helps to transform hundreds
can safely return.                              public, guests will enjoy a completely new       of veterans’ lives each year.
                                                experience. Work to develop and prepare our
                                                new exhibition continued throughout 2020
A BETTER WORKING ENVIRONMENT                    even though our doors were closed, and we
                                                are excited to share our new space once the
Our outstanding new environment will help       installation is complete.
enhance the mental and physical wellbeing of
all who work within it. Our production team,    We were delighted to host a visit by the
some of whom have worked at the factory         Defence Secretary, Ben Wallace, in October
for over 30 years, now have a refreshed and     2020. The Secretary of State was given a tour
modernised working space. And the new           of the new building before meeting members
office is equally important to our employment   of the production team to talk about their own
support team and wider support staff,           experiences and their work preparing for the
allowing for more collaborative working         Remembrance period. He also took the time
across teams. It will enable us to further      to learn more about our wider employment
develop our service to reach more wounded,      support and see the exhibition space at an
injured and sick veterans across the country.   early stage.

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bob’s story
After serving in the Royal Military     Bob said: “In my time with the Royal Military      was able to print out some of the tips she          but thankfully had no serious symptoms at all.
                                        Police I served in the UK, Germany and             gave me and put them up behind my monitor.
Police, Bob faced difficulties in his
                                        Northern Ireland. I was in Ireland for a           That was very helpful.                              “I went into this job with my eyes wide open.
civilian career that had a serious      couple of years before the ceasefire and a                                                             The people I’m working with are a great
impact on his mental health. With       few months afterwards. That makes it easy to       “I trained as a combat medic in the Army. It        bunch and there are a lot of veterans working
support, he has made a fresh start      look back on my operational military service       was something I’ve always taken seriously           for the Ambulance Service. It feels a bit like
as an Ambulance Service Urgent          in a positive way.                                 because people’s lives might be in your hands.      coming home to the military.
                                                                                           My job now involves crewing an ambulance,
Care Assistant. The Covid-19
                                        “I’d been unemployed for about four years          driving and caring for patients. We regularly       “I tell my colleagues that if they need to
pandemic presents personal risks        when I first linked up with Kirsty, my             move Covid patients to hospital.                    unload, the NHS has a dedicated helpline
and challenges every day.               employment specialist at The Poppy Factory.                                                            they can call. They won’t have to explain
                                        I was referred to the charity after being          “I’ve been giving my colleagues advice              their job or talk about why they’re doing
                                        treated by Combat Stress and Veterans NHS.         about post-traumatic stress disorder,               what they’re doing.
                                        I’d pretty much given up – every door I was        which I have from past experiences.
                                        pushing against seemed to be locked on the         You can develop it simply from living
                                        other side.                                        under constant threat, which is what it             MAKING PLANS
                                                                                           feels like operating around the virus.
                                                                                                                                               “Things couldn’t be better now. I’m
                                            FINDING A NEW OPPORTUNITY                                                                          looking to the future again and thinking
                                                                                           DEALING WITH COVID-19                               about trying to become an Emergency
                                                   “Kirsty would often check on how                                                            Medical Technician, which is a step
                                                      things were going and offer all      “Covid treats everybody differently and the         towards becoming a Paramedic.
                                                            kinds of advice. Because       symptoms vary wildly. A lot of the staff have
                                                                 my interview for the      had it. Some are fine, but others unfortunately     “Kirsty helped me to find a door that
                                                                  Ambulance Service        have ongoing serious health issues. After my        was open, and I’m proud to have stepped
                                                                     had to be online, I   crew mate tested positive, I also caught the        through it and be able to contribute.”
                                                                                           virus. I felt like I’d had a beasting at the gym,

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finances
In 2019-20 we spent £1,614,809 on delivering our
employment support service, changing hundreds of
veterans’ lives for the better across England and Wales                                            Donations and legacies

against the backdrop of the Covid-19 pandemic.                                                     Poppy Appeal order
                                                                                                   Estate income

HOW DID WE FUND IT?                                PRODUCTION COSTS

Our bespoke, one-to-one employment                 The cost of producing Remembrance
support is funded in part by grants and            products for the Royal British Legion’s Poppy
donations and in part by the income that we        Appeal was £1,714,838. This includes salary
make from commercial rentals across our            costs within our production team and all the
estate. The costs of generating this income        parts and materials needed to complete the
and maintaining the estate totalled £689,297.      order. We are grateful to The Royal British
                                                   Legion for continuing to fund this important
This was another strong year for income            work in full.
through fundraising, thanks to the generous
support of military charities, trusts and          Across the whole of the charity, our overall
foundations, as well as some significant           income in 2019-20 was £4,321,809 and our
one-off donations from major donors and            overall expenditure was £4,021,665.
                                                                                                   Employment support service
corporate partners. We are very grateful to
                                                                                                   Poppy Appeal order
all the charities, trusts, organisations and
                                                                                                   Estate costs
individuals who chose to support us this
                                                                                                   Income generation
year, resulting in a net fundraising income of
£955,438.

Our estate in Richmond also continues to
generate valuable and sustainable funding
for our core employment support work. This
year our net income from the commercial
rental of office space and residential flats was
£938,244.

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funding our work
With the Covid-19 pandemic creating many new pressures for the veterans we help into
employment, funding that work is as important as ever. The support of our many donors
and partners ensures we can continue transforming veterans’ lives, no matter what                                                                TRUST SUPPORTERS
challenges they face. We are grateful for all the funding, gifts in kind and other contributions
from fellow charities, trusts, foundations, companies, groups and individuals. Together we                                                 We’d like to thank all of our supporters,
                                                                                                                                            with special thanks to the following:
help wounded and sick veterans look to brighter days ahead.
                                                                                                                                                 The Anson Charitable Trust
                                                                                                                                             Armed Forces Covenant Fund Trust
CORPORATE PARTNERS                                                                               TRUSTS & LIVERY COMPANIES                      Fowler Smith and Jones Trust
                                                                                                                                              The G C Gibson Charitable Trust
The Poppy Factory’s corporate partners           contributions from other partners, including    Contributions from charitable trusts           The Holbeck Charitable Trust
play a crucial role in our life-changing work.   The City Veterans CIC, Bank of New York         and livery companies helped veterans             The Lancashire Foundation
This year our partners raised vital funds,       Mellon and The Jewellery Channel.               find and stay in life-changing work in          Lest We Forget Association
helped to build awareness of our cause and                                                       2019-20, and we thank them for their               Moondance Foundation
kindly volunteered their time over remote        Our thanks go to the Richmond-upon-             support nationally and regionally.                  P F Charitable Trust
connections. For many of our partners,           Thames community for their support,                                                      People’s Postcode Trust, funded by players
working with us is a positive step in            including Be Richmond for their promotional     BUILDING PROJECT                                of People’s Postcode Lottery
fulfilling their duties under the Armed          work, Richmond Council for creating a new                                                    Queen Mary’s Roehampton Trust
Forces Covenant.                                 poppy pedestrian crossing near the factory,     We are grateful for all those who                        State Street
                                                 and Marble Hill House for its support through   contributed towards our building             The Tallow Chandlers’ Company
We were delighted to receive support             Marble Hill Remembers and Operation Picnic.     redevelopment, including funding by                 Waterloo Foundation
through a further significant grant through                                                      the Chancellor, Garfield Weston            Wolfson Foundation (supporting our
our ongoing partnership with State Street.       We are grateful to Velocity for their ongoing   Foundation and The Wolfson                        building redevelopment)
We were also grateful to receive generous        work on brand development.                      Foundation.                                The Worshipful Company of Butchers

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CONTENTS

funding our work
MILITARY CHARITIES                                 LEGACIES                                        RESPONSIBLE FUNDRAISING

In these challenging times, we continue to         A gift in a Will is a powerful way for a        Those who give funds to support veterans         We do not target individuals in the street
work closely with our military charity partners    supporter to have a lasting impact on           with health conditions through The Poppy         or through direct marketing. Any public
to ensure we reach the veterans who most           veterans’ lives, and for the donor’s kindness   Factory can be assured that we comply with       fundraising is limited to voluntary donations,
need employment support. Those who                 and compassion to live on. We are thankful      the regulatory standards for fundraising.        such as through our website or through
register with us must also able to access a full   for the £108,000 received through legacy        Our charity is registered with the Fundraising   bucket collections carried out by our own staff
range of specialist support across the sector.     gifts last year.                                Regulator and we are committed to the            and volunteers.
We are grateful for the vital funding provided                                                     Fundraising Promise and adherence to the
by these charities.                                FUNDRAISING CHAMPIONS                           Code of Fundraising Practice, which covers       We encourage our corporate partners, and
                                                                                                   the requirements charities must follow as set    other organisations, groups and individuals,
Thanks to the contributions of major funding       We are hugely grateful for the efforts of the   out in the Charities Act 2016.                   to organise their own fundraising events
partners like the Royal British Legion, the        individual men and women who chose to                                                            on behalf of The Poppy Factory. Our team
Royal Navy and Royal Marines Charity and           raise funds to support veterans with health     All direct fundraising is done by our own team   provides resources, information and guidance
ABF The Soldiers’ Charity, we help veterans        challenges in 2019-20. Inspiring many of        - we do not outsource any of our activity        to support these events as appropriate, to
like Liam, Musa, Donna and Bob look forward        them were our energetic Vice Patrons, SEAC      to third parties. Several of our in-house        ensure that all activity falls within the Code of
to a brighter future.                              Sergeant Major Glenn Haughton OBE, and          fundraising team are members of the Institute    Fundraising Practice.
                                                   Holly Tucker MBE.                               of Fundraising.

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CONTENTS

governance
PATRON                                                            SENIOR MANAGEMENT TEAM

Her Royal Highness, The Duchess of Cornwall                       Deirdre Mills, Chief Executive Officer
                                                                  Abigail Boyle, Director of Operations (until December 2020)
PRESIDENT                                                         Mark Louw, Finance Director
                                                                  Keren Rowlands, Senior HR Business Partner
Surgeon Rear Admiral Lionel Jarvis CBE DL FRCR                    Amanda Shepard, Director of Fundraising and Communications
                                                                  Jeff Short, Director of Production and The Estate
VICE PATRONS

SEAC Sergeant Major Glenn Haughton OBE
Holly Tucker MBE
Dr Geraldine Strathdee CBE MRCPsych
Brigadier Marc A J McH Overton, TD

COUNCIL MEMBERS

Major General Dr Andrew Sharpe CBE PhD, Chairman, retired November 5th 2020
Andrew Truscott ACA, Vice Chairman, retired November 5th 2020
Alistair Kett, appointed Chairman November 5th 2020
Cliff Dare MBE FRICS, appointed Vice Chairman November 5th 2020
Michael Bustard JP FICPD
Linda Costello
Krishna Dhanak
Peter R Gill
Matthew Hubbard
Dr Sridevi Kalidindi MBBS BSc (Hons) FRCPsych PhD CBE
Simon Taylor
Andrew Wishart
Julius P H S Wolff-Ingham

page 15                                                                                                                         the poppy factory annual review 2020
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