ANNUAL PLAN FY 2021/22 - Auckland Museum
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ANNUAL PLAN FY 2021/22
CONTENTS
2 Our Plan for FY 2021/22
6 Our Five-Year Strategic Plan
8 Priorities, Actions, Measures and Outcomes
10 Reach out to more people
14 Transform our building and collections
18 Stretch thinking
22 Lead a digital museum revolution
26 Engage every schoolchild
30 Grow our income and enhance value for Aucklanders
34 Financial Summary and Commentary
44 Auckland Museum: Delivering on the Auckland Plan 2050
50 About the Museum
53 Acknowledgements
Cover: Dinner Plate. Collection of Auckland Museum Tāmaki Paenga Hira, 2014.19.142
Opposite: Chatelaine. Collection of Auckland Museum Tāmaki Paenga Hira, 1932.38, M546, 17402.
1
OUR PLAN FOR
FY 2021/22
Pukekawa, Puke Kāroro ngā maunga. Ko Spirit and Science of Place at the start of 2022 gallery redevelopment programme, each of
Waipapa, Wai Kohanga, Te Ako ō te Tui ngā and Ancient Greeks: Athletes, Warriors and which resonates globally and locally: human
puna wairere. Ko Waitematā te moana. Tāmaki Heroes from the British Museum, opening impact on the natural environment and
Paenga Hira te whare. Ko Ngāti Whatua, in June 2022. Hosted in our purpose-built climate change; the evolving identities of
Waikato Tainui me Ngāti Paoa ngā reo karanga. Auaha Ātea Nui special exhibitions suite, Aotearoa – colonisation and decolonisation;
these exhibitions will bring the wonders of and early learning experiences for children
Talofa Lava, Kia Orāna, Mālō ē Lelei, Fakaalofa the natural, scientific and cultural world to under five years of age. These three themes
Lahi Atu, Fakatalofa Atu, Bula Vinaka, Mālō Ni, New Zealanders, to inspire and spark curiosity. are consistent with Aucklanders’ feedback
Mauri, Aloha and warm Pacific Greetings. and expectations that their Museum more
Cultural Heritage Review closely reflects the communities it serves.
Tāmaki Paenga Hira Auckland War Memorial
Since 2017, Tāmaki Paenga Hira Auckland The coming year will see our Environment
Museum looks forward to celebrating the
War Memorial Museum has welcomed the and Human Impact Gallery start to take
many ways Aucklanders will engage with their
opportunity to participate in Auckland shape. Informed by the Museum’s collections,
newly transformed Museum in FY 2021/22.
Council's Cultural Heritage Review. Auckland curatorial research and Mātaranga Māori
The reopening of the Southern Atrium to the
Museum has always been, and remains, approaches to environmental sustainability,
public in December 2020 will see visitors
committed to the development of a stronger, this gallery will support Aucklanders’
interact and enjoy a space of cultural welcome
more collaborative cultural sector for engagement with the issues of climate
and orientation, a revitalised hospitality hub,
Aucklanders. change, both globally and locally. Giving life to
and new amenities.
The Auckland Museum Trust Board has Te Tāruke-ā-Tāwhiri: Auckland’s Climate Plan,
The new gallery suite Tāmaki Herenga Waka, every visitor will leave better equipped to
welcomed the opportunity to engage
dedicated to the stories of Auckland, offers an make decisions that will impact their futures
with Council directly. We look forward to
immersion into the past, present and future of and the mauri of Tāmaki Makaurau.
working together to improve the relationship
this diverse city, and the lives of those people
to support the nation's largest museum We will also advance the concept
who have formed it, those who call it home
collection and war memorial. development for the revitalisation of Māori
today and those who will shape its future. It
will enable Aucklanders and New Zealanders Court at the heart of our Museum. Guided
to see Tāmaki Makaurau, Aotearoa’s largest In step with Auckland’s communities by our Taumata-ā-Iwi, and informed by He
city, with fresh eyes. The creation of a From sharing the histories of our past, Ara Whaowhia’s narrative workstream, we
dedicated learning gallery for students and addressing key questions facing society today, will ensure tikanga practices are used in
families, together with new learning labs will to modelling future trends, Auckland Museum gathering and sharing narratives as we create
ensure Tāmaki Paenga Hira will be a vibrant is arguably more relevant today than ever a paradigm shift in how Te Ao Māori is shared
place for discovery, sparking curiosity about before. We will always have a role to play and embraced throughout Aotearoa.
human culture and the natural world. in the sharing of knowledge, giving voice to As the world's largest Polynesian city, in
different perspectives and in the education of collaboration with our Pacific Advisory Board
Our FY 2021/22 special exhibition programme
future generations. and Pacific Island communities across the city,
will mark the launch of a pipeline of
international touring exhibitions that will With many of our galleries now over 21 years we will work together to develop concepts
become a regular highlight of the Tāmaki old and needing refreshment to acknowledge for the renewal of our Pacific galleries, and
Paenga Hira public experience. Now more new understandings of the past and meet partner with Auckland’s Pasifika population to
than ever, we realise the importance of our the expectations of our visitors, an ongoing pilot a community engagement space within
aspiration to strengthen the connections programme of gallery renewal will ensure the Museum.
between New Zealand’s leading metropolitan our public experience remains relevant to Looking to the future
museum and the great collections of the Aucklanders and visitors to the city.
world. In June 2021, it is planned that Sea The ongoing impact of COVID-19 means
Monsters: Prehistoric Ocean Predators will Over the next ten years, we will prioritise that progress on some of our aspirations
open to the public, followed by Stonehenge: three key narratives and initiatives in our has been slower than originally planned.
2 Cloth (Kain Prada). Collection of Auckland Museum Tāmaki Paenga Hira, 47730; B96; 1975.90 3
The world around us has changed. The Aucklanders and stimulate domestic tourism
impacts of the pandemic have touched to reinvigorate the visitor economy. We look
every aspect of society. Today, in common forward to welcoming international visitors
with other large organisations, many of our back to our shores when it is safe to do so.
“knowns” have disappeared and with them,
the set of assumptions for how we would During FY 2021/22, we will begin to look
move into the future. We anticipate our towards the development of our next
external environment will continue to remain Five-Year Strategic Plan designed to take
uncertain for quite some time. us into our 100th year on Pukekawa, at
the heart of Auckland. We look forward to
Just as in the revised Annual Plan for engaging directly with Auckland Council
FY 2020/21, the Museum has taken the on the development of this.
necessary steps to address its new financial
reality. The Annual Plan for FY 2021/22
proposes no increase in the ratepayer levy Thank you
for the second year as we remain acutely We are immensely grateful for the support
aware of the economic effects COVID-19 has of Auckland Council. We share a vision for
had on Auckland Council and ratepayers. a world-class city with a thriving cultural
It also reflects the second year of our sector – one that reinforces our sense of place
determined focus to support social, cultural and identity and leaves a legacy for future
and economic recovery. generations.
Auckland Museum has a critical part to Finally, Tāmaki Paenga Hira Auckland War
play in contributing to economic revival and Memorial Museum could not exist without
reinvigorating civic and cultural life in New the city that it serves. We are grateful for the
Zealand’s largest city. With the ongoing ongoing support of all Aucklanders over the
support of Auckland Council and the people last year who have continued to visit, and
of Auckland, the Museum’s FY 2021/22 public engage with their Museum onsite, offsite in
offer will provide exciting opportunities for their communities or online.
Orchid Atimalala Precious Clark Dr David Gaimster
Chair, Auckland Museum Trust Board Chair, Taumata-ā-Iwi CEO, Auckland War Memorial Museum
4 Arhopala hercules Hercules. RT Shannon Collection. Tāmaki Paenga Hira Auckland Museum' should be 'Auckland Museum Tāmaki Paenga Hira. SB0659. 5
Our vision at Auckland Museum is ‘He oranga tangata ka ao – Enriching lives: Inspiring
OUR FIVE-YEAR discoveries’.
Our Paerewa describe who we are and what we stand for.
STRATEGIC PLAN We are guided by a robust strategic framework which forms the basis of how we operate and
engage with communities.
VISION
REACH AND IMPACT
He oranga tangata ka ao –
Enriching lives: Inspiring discoveries
GROW + INNOVATE
MISSION
TRANSFORM Tui tui hono tangata, whenua me te moana
Connecting through sharing stories of people, lands and seas
INITIATE
PAEREWA
FY 2018/19 FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
FUTURE MUSEUM
TOUCHSTONES
FIVE-YEAR
Auckland Museum’s Five-Year Strategic Plan modern education facilities offering a Auckland’s war memorial
aligns with the Auckland Plan and describes world-class educational experience for our
Home of Auckland’s collective PRIORITIES
remembering and commemoration ANNUAL PLAN
how we will deliver on and advance our formal learners. Enhanced with a compelling Reach out to more people FY 2021/22
A kaitiaki for current and future
legislative and Treaty responsibilities to pipeline of paid special international touring generations of this iconic building, Transform our building and
create value for Aucklanders. exhibitions and an innovative new public collections, people and taonga collections
programme, the Museum’s public experience Gives life to
Each of the six strategic priorities described A bicultural heart connected Stretch thinking the fourth year
is resonating with local and domestic visitors to our communities of the Museum’s
in the Five-Year Strategic Plan is outlined in
alike. With general admission free for all Lead a digital museum revolution Five-Year
the Annual Plan. A place of innovation, curiosity, Strategic Plan
Aucklanders, the introduction of Museum learning and research 2017-2022.
Engage every schoolchild
Every facet of society in Tāmaki Makaurau Membership provides a unique opportunity
has been touched in some way by the A compelling experience Grow our income and enhance
for locals who want to understand and onsite, offsite, online value for Aucklanders
impacts of the COVID-19 pandemic. Before experience more of their Museum. We are
2020, our self-generated revenue was driven excited about the year ahead as we seek to Active leader and collaborator
in Auckland, nationally and
predominately by the international tourism optimise the Museum’s real estate. internationally in all the sectors
market. The completion of the Museum’s in which we operate
As we approach the fourth year of this
building works, and newly transformed visitor
current Five-Year Strategic Plan, the
experience provide a strong foundation from
which to successfully reposition our focus on
challenges and long-lasting impact of COVID GUIDING PRINCIPLES
have meant our trajectory has been slower Manaakitanga, Kaitiakitanga, Mana Whenua
the domestic market and local and regional
than originally planned. We are excited about
audiences through the reimagining and
reinvigoration of our public experience to
the future as we begin to consider our next VALUES
Five-Year Strategic Plan to take us into our Relevant, Connected, Innovative, Respectful, Inspired
create new income streams.
100th year on Pukekawa.
FY 2020/21 delivered a revitalised Auckland
We look forward to engaging directly with
Museum experience to visitors from across
Auckland Council on its development and
New Zealand, including new galleries, a We also reference our activity against the New Zealand Treasury's Living Standards
delivery.
new South Atrium hospitality zone and Framework which supports intergenerational wellbeing.
6 7
OUR PRIORITIES,
ACTIONS, MEASURES
AND OUTCOMES FOR
FY 2021/22
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages and
cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant Pacific
collection of taonga, so we have chosen to show this alignment in our strategic measures.
**The global COVID-19 pandemic in 2020 required the Museum to review and adjust its planning. As we come towards the end of our
Five-Year Strategic Plan, the operating environment remains uncertain. The challenges and long-lasting impact of COVID mean our
trajectory to achieve the ambitious measures we had set ourselves has been slower than originally planned.
8 Watch, Movement. Collection of Auckland Museum Tāmaki Paenga Hira, H147 9
1
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Environment
REACH OUT Knowledge and skills
TO MORE PEOPLE Human capital Leisure (time use)
Social connections
The ongoing impacts of COVID-19 mean
we continue to operate in a very different
environment. Our trajectory to achieve the
ambitious measures we had set ourselves will
be slower than originally anticipated. How will we add value Key activities that we will Alignment with
for Aucklanders? undertake in FY 2021/22 Auckland Plan outcomes
With construction now complete, our new
South Atrium entry, orientation, hospitality By delivering a quality Deliver a compelling onsite experience Belonging and participation
and retail precinct, together with our new experience for Aucklanders within the Museum both in gallery and Environment and cultural
exhibition galleries, will enable us to rebuild and visitors to the city through through a vibrant public programme heritage
compelling exhibitions and
audience engagement and visitation levels public activities
Opportunity and prosperity
to 659,000 visitors in FY 2021/22. Māori identity and wellbeing
Onsite, we will engage our audiences with Bring the world to Auckland through the Belonging and participation
a diverse and exciting programme of special delivery of three international exhibitions Environment and cultural
that will inspire discovery and deliver heritage
exhibitions, featuring two international touring visitation and engagement
Opportunity and prosperity
exhibitions that deliver on our promise to
bring the world to Auckland. By reaching out to Aucklanders Deliver an Outreach Strategy targeting Belonging and participation
in their communities and, by Auckland wards that are under-represented Environment and cultural
Offsite, we will offer programmes that will taking the Museum to them as Museum visitors to increase reach, heritage
engage Aucklanders for whom access to the through a series of inclusive impact and accessibility
Opportunity and prosperity
city centre is an issue. outreach programmes that
promote accessibility and
diversity Work with Auckland Council to offer Belonging and participation
Online, our digital offering will be enhanced inclusive Museum experiences at Auckland’s Environment and cultural
and expanded as we share the Museum’s key events and festivals like Pasifika and heritage
collections and content locally, nationally ASB Polyfest, Matariki, Elemental and
Māori identity and wellbeing
Auckland Festival
and globally. Pacific identity and wellbeing*
Homes and places
Reach more people and enhance Belonging and participation
Auckland’s leadership reputation in the Opportunity and prosperity
sector through touring Auckland Museum’s
Environment and cultural
exhibition Love and Emotion nationally
heritage
Homes and places
By maximising the reach and Monitor and respond to the evolving digital Belonging and participation
impact of the Museum’s digital landscape to ensure every opportunity is Environment and cultural
content through online channels maximised to increase access to Auckland heritage
and partnerships to share the Museum’s stories, knowledge and
Opportunity and prosperity
Museum’s public experience, collections through rich digital content and
collections and stories locally, online programmes
nationally and globally
Purse. Collection of Auckland Museum Tāmaki Paenga Hira, 1969.73, col.2379
10 11
Strengthen our bicultural Work in collaboration with Tāmaki Mana Belonging and participation
foundation by promoting whenua, mātā waka, and urban Māori
Environment and cultural
Māori identity and wellbeing living in Auckland with ancestral links to
heritage
through increased community other places in Aotearoa in the concept
engagement development for the long-term renewal of Māori identity and wellbeing
the Māori Court
Embed tikanga practices in the process of
gathering, interpreting and sharing Māori
narratives
Develop innovative programmes to engage Measures we will audit and track over time
the Auckland community in the Māori
dimension of Tāmaki Makaurau through the Alignment with Living Standards Living Standards
delivery of the Ngā Kakano Wānanga series, Measures we will audit and track the Auckland Framework Domains of
online or onsite over time Plan Capitals Current Wellbeing
By promoting Pacific Identity Work in collaboration with Pacific Belonging and participation Deliver onsite visitation of 659,000 Belonging and Social capital Cultural identity
and wellbeing through communities living in Auckland with links in FY 2021/22** participation
Environment and cultural Human capital Knowledge and
increased community to other Pacific nations in the concept
heritage Environment and skills
engagement, building on development for the long-term renewal of Deliver visitor satisfaction at 95%
Pacific Collections Access the Pacific Lifeways Galleries Pacific identity and wellbeing* or above as measured by our annual cultural heritage
Project's ground-breaking Time use
In line with the Museum’s Pacific Visitor Profile Survey by June 2021 Māori identity and
success. Social connections
Engagement Plan FY 2021/22, partner with wellbeing
Auckland Pasifika communities to co-
develop and pilot a Pacific community space Pacific identity
onsite within the Museum and wellbeing*
In line with the Museum’s Pacific Engagement Demonstrate year-on-year growth of Belonging and
Plan FY 2021/22 partner with Auckland public online engagement with the participation
Pasifika communities to co-develop a plan to Museum’s digital content, directly or
grow public awareness of and engagement through partners Māori identity and
with Pacifc language weeks, onsite, offsite wellbeing
and online Environment and
Develop innovative programmes to engage cultural heritage
the Auckland community in the Pacific Opportunity and
dimension of Tāmaki Makaurau through the prosperity
delivery of the Ngā Kakano Wānanga series,
online or onsite
By taking a leadership Deliver three major commemorative Belonging and participation
role as Auckland’s war programmes annually in partnership with
Environment and cultural
memorial and home of Auckland Council, RSA and other partners –
heritage
collective remembering in for example, Anzac Day, Armistice Day and
commemorating the sacrifices the anniversary of Passchendaele
made in the context of war
Increase public engagement in partnership Belonging and participation
with veterans organisations and
Environment and cultural
communities through further promotion of
heritage
Cenotaph Online during commemorative
events.
By enriching the visitor Grow Museum Membership to deliver at Belonging and participation
experience through the least 5,000 memberships by the end of
continued development of FY 2022/23
the Museum Membership
programme in partnership with Embed participation and engagement
and in mutual support of the in Museum Membership by continuing
Auckland Museum Institute to develop a compelling product offer
and which forms part of a new which delivers members’ satisfaction and
framework of membership engagement
relationships for Aucklanders
12 13
2
TRANSFORM
How does this strategic priority contribute to the Living Standards Framework?
Living Standards
Framework Capitals
Living Standards Domains
of Current Wellbeing
OUR BUILDING Financial and physical capital Cultural identity
AND COLLECTIONS Natural capital
Knowledge and skills
Environment
Social capital
As the kaitiaki of Auckland’s much-loved
and iconic heritage building and with Human capital
world-class collections under our care,
we prioritise our stewardship role for
current and future generations of this
city, and of the nation.
With many of our permanent galleries How will we add value Key activities we will Alignment with Auckland
now coming to the end of their lifecycle, for Aucklanders? undertake in FY 2021/22 Plan outcomes
our programme of gallery renewal
will ensure we remain relevant whilst By transforming the visitor Create and deliver a new Belonging and participation
continuing to address the key issues experience to meet the needs of performance space for sharing
Environment and cultural heritage
our audiences and contributing stories of Tāmaki Makaurau
of today. Construction will begin to the Museum’s sustainability, Māori identity and wellbeing
on the galleries addressing human ensuring that all Aucklanders Commence construction of the new Pacific identity and wellbeing*
impact on the environment and the can see themselves reflected Environment and Human Impacts
in the many stories of Tāmaki Gallery
global challenges of climate change. Makaurau
Concept development and community
consultation will reshape and reframe Through our leadership as a Revise the Museum’s Environment Environment and cultural heritage
our Māori and Pacific gallery narratives. kaitiaki and by conservation of Control Strategy to improve the
iconic heritage-listed building physical environment for collections
In a rapidly changing material for future generations through the implementation of
enhanced fire protection and
environment, major metropolitan environmental controls
museums are under increasing pressures
to collect for future generations. Our Deliver a prioritised FY 2021/22 Environment and cultural heritage
collection development plans will Green Museum Sustainability Action
Opportunity and prosperity
Plan aligned with the Museum’s
continue to be responsive to Auckland’s Sustainability Framework
growing diversity and changing natural
environment.
Vase. Gift of Mr Harry S. Dadley, Auckland, ColCollection of Auckland
Museum Tāmaki Paenga Hira, M1899
14 15
By developing, caring for and Continue to strengthen the Environment and cultural heritage
preserving Auckland’s world- Museum’s role in contemporary
class collections to ensure collecting – reflecting and
taonga are cared for, conserved documenting current issues and
and made available for future responses in Auckland and beyond,
generations including diverse communities and
environments, in physical and born-
digital formats, in accordance with
the Collection Development Plan
Continue to undertake digitisation Environment and cultural heritage
and cataloguing projects which
Opportunity and prosperity
unlock and make available the
cultural, historical and scientific Māori identity and wellbeing
value of collections to enhance
public access and understanding
Work with other Auckland-based
institutions to share expertise and
develop collaborative solutions
on storage, care and access to
collections through the optimisation
of the Museum’s onsite storage and
online channels
Extend the reach of collections
through an active programme
of regional and national lending
to cultural institutions, scientific
organisations and iwi for
exhibitions, significant community
events and research
Review and scope the collection Environment and cultural heritage
facilities and the physical
infrastructure required to meet
research, conservation and
community engagement needs for
the city
Undertake an active programme of
collections care and conservation
(preventive and interventive) in Measures we will audit and track over time
order that taonga are preserved for
future generations
Alignment Living Standards Living Standards
Measures we will audit and track with the Framework Domains of
By developing, caring for and Embed our cultural safety protocol Environment and cultural heritage over time Auckland Plan Capitals Current Wellbeing
preserving Auckland’s world- and risk management framework
Māori identity and wellbeing
class collections to ensure for advancement in the care and
taonga are cared for, conserved
Deliver a responsive programme Homes and places Financial and Cultural identity
protection of taonga Māori
and made available for future
of core and essential repairs and physical capital
maintenance and heritage asset Environment
generations Continue leadership in repatriation Māori identity and wellbeing Natural capital
management aligned with the Asset Knowledge and
policy and practice across Aotearoa Management Plan.
New Zealand and the exemplary Social capital skills
delivery of the Museum’s Kōiwi Human capital
repatriation programme
16 Tsuba (Sword Guard). Collection of Auckland Museum Tāmaki Paenga Hira, M919 173
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
STRETCH Environment
THINKING Human capital
Knowledge and skills
As New Zealand’s first research institute,
and home to one of the nation’s largest
reference libraries, research is core to How will we add value for Key activities we will undertake Alignment with
Aucklanders? in FY 2021/22 Auckland Plan outcomes
our mission. We possess a unique suite
of collections, partnerships and digital By enhancing the understanding Undertake the third year of the Auckland Environment and cultural
tools which place us at the heart of the of collections and sharing Museum Research Strategy which heritage
knowledge economy. authority for their meaning with includes amongst others:
communities and knowledge • Continued archaeological excavation
Guided by our sector-acclaimed and holders and ensuring that in association with iwi partners to
narratives translate into relevant
peer-reviewed Research Strategy, we and inspiring outcomes for the
investigate and understand early
Māori habitation in the Hauraki Gulf,
will continue to partner with others to Museum’s public experience especially at sites threatened by
generate new knowledge and ideas that climate change and storm damage,
catalyse discussion and public debate. Our for example on Otata/Noises Islands
research informs our understanding • In partnership with Ngāti Kurī, NIWA
and universities, lead a multi-year
of our collections: what we collect in
programme at Rangitahua/Kermadec
the future and how we raise awareness Islands into the biodiversity of
of the issues and challenges facing organisms living on the ocean floor
society through our exhibitions, in public and at midwater, how marine mammal
populations use the region, and
programmes, online and on the gallery examine what animal and plant species
floor. are shared between mainland New
Zealand and the Kermadec region
As the largest single competitive as indicators of climate change and
research grant awarded to a museum in biodiversity decline
New Zealand, MBIE’s Endeavour Fund • Work with universities, centres of
research excellence and leading
grant of $13.3m will enable the Museum museums and libraries, to explore,
and iwi partner Ngāti Kuri to deliver develop expertise and apply schema
transformational environmental research and methods for incorporating
indigenous knowledge systems
over the next five years. into research, description and
discoverability of collections,
and approaches to data sovereignty
Continue to lead and share with Environment and cultural
the museum sector our work with heritage
communities in developing new ways of
sharing authority through our models of Opportunity and prosperity
engagement Māori identity and wellbeing
Pacific identity and wellbeing*
Belonging and participation
Handbag (Purses). Collection of Auckland Museum Tāmaki Paenga Hira,
1981.172.1, T846, T846.5
18 19By building and strengthening Use research undertaken in the Hauraki Gulf Environment and cultural By engaging the communities Identify and develop indigenous Environment and cultural
research as well as our teaching and Auckland region to contribute to the heritage of Auckland in thought, narratives and cultural practices to Heritage
and training partnerships with public experience in the new Environment debate and discussions about inform the concept development of
the universities, science partners and Human Impacts Gallery due to open colonisation in Aotearoa Auckland Museum’s Māori Court Belonging and participation
and iwi partners to increase their late 2022 Māori identity and wellbeing
awareness of Museum resources,
identify mutual research interests Lead the museum sector by delivering Environment and cultural Identify and develop indigenous Environment and cultural
and establish a collaborative a postgraduate programme in Museums heritage narratives and cultural practices to heritage
research initiative and Cultural Heritage in partnership with
Opportunity and prosperity inform the concept development of
the University of Auckland Auckland Museum’s Pacific Galleries Belonging and participation
Pacific identity and wellbeing
Support the development of an iwi-led Environment and cultural
research programme in human impacts, heritage
biodiversity, cultural or environmental
wellbeing Māori identity and wellbeing
Collaborate with the National Library of Environment and cultural
New Zealand and the University of Otago heritage
to create an exhibition showcasing our
early NZ photography collections
Demonstrate leadership in the sector Environment and cultural
by publishing a volume on indigenising heritage
museum practice at Tāmaki Paenga Hira
Māori identity and wellbeing
Pacific identity and wellbeing*
Work in partnership with the Auckland Environment and cultural
Museum Institute to recognise individuals heritage
who have given exceptional service to
the Museum in the field of scholarship,
academic achievement, research and
service to the museum community or
made outstanding contributions to the
generation of new knowledge drawing
on the Museum’s collections and research
resources
By undertaking research Continue to build our research Environment and cultural
that delivers social and reputation through the delivery of our heritage
environmental benefits for publishing programme based on the
Auckland and New Zealand, Museum’s collections, research and Opportunity and prosperity
and ensuring that this translates expertise and supported by fundraising
into outcomes for the Museum’s
public experiences
By programming and promoting Partner with the research community to Environment and cultural
highly relevant Auckland content co-develop compelling public experiences heritage Measures we will audit and track over time
that fosters thought, debate and onsite, offsite and online
discussion Belonging and participation
Alignment Living Standards Living Standards
Develop the programme and partnerships Environment and cultural Measures we will audit and track with the Framework Domains of
for the Commonwealth Association of heritage over time Auckland Plan Capitals Current Wellbeing
Museums (CAM) Triennial to be hosted in
Auckland in 2023 Opportunity and prosperity
Publish at least six scholarly research Māori identity and Social capital Cultural identity
articles, chapters or reports in peer- wellbeing
Human capital Environment
Publish a book with Auckland University Environment and cultural reviewed publications annually.
Pacific identify and
Press on significant Auckland nature heritage Knowledge and skills
wellbeing*
photographer Olaf Petersen to
accompany the first major exhibition of Environment and
his work at Auckland Museum cultural heritage
20 214
LEAD A How does this strategic priority contribute to the Living Standards Framework?
DIGITAL MUSEUM Living Standards
Framework Capitals
Living Standards Domains
of Current Wellbeing
REVOLUTION Social capital Cultural identity
Knowledge and skills
As an internationally acknowledged Social connections
Human capital
leader in the digitisation of collections,
Civic engagement and governance
we will continue to increase access for
local, national and global audiences.
We will further enrich our national
database, Online Cenotaph, through
community crowdsourcing; allowing How will we add value Key activities that we will Alignment with Auckland
researchers, enthusiasts, veterans and for Aucklanders? undertake in FY 2021/22 Plan outcomes
their families to explore, contribute to,
and share the records and stories of By engaging Museum visitors Develop digital experiences Belonging and participation
those who served for our country. with innovative digital to enable onsite visitors to
technologies to enhance their understand human impact on the Environment and cultural heritage
As more communities and organisations experience, enable deeper natural environment
storytelling and to facilitate
around the world are increasingly knowledge sharing Deliver compelling digital
realising the value and significance experiences which enhance our
of indigenous knowledge and the international special exhibitions
importance of preserving it for future
By increasing access and Enhance the Museum website Belonging and participation
generations, we will continue our
inclusivity onsite and online to increase accessibility for the
efforts as a sector leader in the ground- using technology Museum’s many online visitors Opportunity and prosperity
breaking development of indigenous and communities
metadata.
Continue to develop our portfolio Belonging and participation
Our onsite visitor experience will be of multilingual and special interest
Māori identity and wellbeing
guides which connect with a
further enriched by digital interactivity broad range of audiences Pacific identity and wellbeing*
and content. And we will continue
to explore and use a range of online
channels to share the stories of our
collections, research and content.
Dress. Collection of Auckland Museum Tāmaki Paenga Hira,
1983.122, T1011
22 23By demonstrating digital Participate in the leadership of Environment and cultural heritage
cultural and scientific national conversations about
leadership locally, nationally copyright reform, indigenous Māori identity and wellbeing
and internationally intellectual property and digital Pacific identity and wellbeing*
preservation
Grow our online audience Opportunity and prosperity
by developing features that
encourage reciprocal engagement Belonging and participation
from communities, citizen
scientists and other users,
enabling them to share their
knowledge to enrich and enhance
Auckland Museum’s collection
records and research information
Enhance Auckland Museum’s Opportunity and prosperity
leadership role in the digital
environment by bringing industry Environment and cultural heritage
leaders in digital experience and
technology to share knowledge
with Auckland’s science, arts and
culture sectors through digital
technology events
Measures we will audit and track over time
Alignment Living Standards Living Standards
Measures we will audit and track with the Framework Domains of
over time Auckland Plan Capitals Current Wellbeing
Create and deliver at least five Belonging and Social capital Cultural identity
new public digital experiences to participation
optimise emerging technologies and Human capital Knowledge and
methodologies that enhance the Māori identity and skills
visitor experience wellbeing
Time use
Pacific identity
Deliver at least four digital projects and wellbeing* Social connections
that showcase cultural leadership in
the digital space locally, nationally Environment and
and internationally cultural heritage
24 Handbag. Collection of Auckland Museum Tāmaki Paenga Hira, T646 255
ENGAGE EVERY
How does this strategic priority contribute to the Living Standards Framework?
Living Standards
Framework Capitals
Living Standards Domains
of Current Wellbeing
SCHOOLCHILD Social capital Cultural identity
Environment
Human capital
Knowledge and skills
FY 2021/22 will see the Museum become a
centre of excellence in museum education,
providing students with immersive,
experiential and hands-on learning
opportunities. How will we add value Key activities we will Alignment with Auckland
for Aucklanders? undertake in FY 2021/22 Plan outcomes
Onsite, the recently opened Imaginarium
and Learning Laboratories will ensure By improving the reach Grow the self-guided school market through Belonging and participation
Tāmaki Paenga Hira is a vibrant place of our onsite education the delivery of a Curiosity Kit designed
offering to enhance the learning experience for
which inspires discovery. With a range of students within the Museum
experiences on offer, the Museum provides
a unique learning environment for young Grow our onsite education for schools
through delivery of best practice learning
people to realise their potential.
experiences which build on our unique
offering and underlining vision of inspiring
Innovative offsite learning programmes and curiosity
resource kits provide access to educational
tools beyond the classroom to those for Develop education packages which support
special exhibitions and provide a learning
whom distance is a barrier. component that will inspire schools to
attend
For those online, our AM Learn educational
platform provides a rich source of Develop and nurture learning-focused Belonging and participation
educational assets for inspiring young relationships with teachers, schools
Opportunity and prosperity
and educationalists via an integrated
learners. programme of communication, onsite
events, subscriptions and professional
development
By implementing an Seek funding to develop and deliver Belonging and participation
offsite education outreach learning resources and kits to Auckland’s
programme that ensures primary and intermediate schools that Opportunity and prosperity
inclusivity and diversity provide a complete programme aligned Environment and cultural heritage
with the Museum’s galleries:
• Curiosity of our Natural World –
Alignment with the new Environment
and Human Impact Gallery
• New Zealand History
Develop and make available for hire two Belonging and participation
Kete Wānanga educational resource kits
based on Museum collections for primary Homes and places
and intermediate school students
Bag. Collection of Auckland Museum Tāmaki Paenga Hira, 2002.15.11
26 27By improving the reach Optimise and extend AM Learn platform to Belonging and participation
of our online school simplify bookings and as the go-to resource
programmes and resources for teachers Opportunity and prosperity
Enhance learning opportunities for
Auckland school students through the
development of digital resources and
programmes which are aligned with the
content and principles of our New Zealand
curriculums
Measures we will audit and track over time
Alignment Living Standards Living Standards
Measures we will audit and track with the Framework Domains of
over time Auckland Plan Capitals Current Wellbeing
Grow onsite student numbers Belonging and Social capital Cultural identity
visiting the Museum to 45,000 in participation
FY 2021/22** Human capital Knowledge and
Māori identity and skills
wellbeing
Grow offsite student numbers Social connections
through school outreach Pacific identity
programmes to achieve the five-year and wellbeing*
target of engaging over 100,000
schoolchildren annually** Environment and
cultural heritage
28 Dinner Plate. Collection of Auckland Museum Tāmaki Paenga Hira, 2014.19.138 296
GROW OUR INCOME
AND ENHANCE VALUE
FOR AUCKLANDERS How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Our focus is firmly on rebuilding our pre- Framework Capitals of Current Wellbeing
COVID revenues and strengthening our
Social capital Cultural identity
financial sustainability for the future.
Knowledge and skills
Our ratepayer levy remains vital, enabling Human capital Social connections
us to provide free general admission and
a range of programming for Aucklanders. Jobs and earnings
We need to enhance this resource Financial and physical capital Civic engagement and governance
through commercial activities, grants and
fundraising.
We will activate the second year of our
post-COVID business recovery plan to
further diversify our income. We will work
to optimise our Museum real estate to
increase visitation, spend and dwell time.
We will grow our Museum Membership
How will we add value Key activities that we will Alignment with Auckland
base for those who seek more from their for Aucklanders? undertake in FY 2021/22 Plan outcomes
Museum.
By ensuring the Museum Continue to grow the Museum’s Opportunity and prosperity
And we will continue to work with our remains an integral part of local and domestic tourism
supporters to deliver more for Aucklanders Auckland’s tourism offering market through international Environment and cultural heritage
through targeted fundraising. and contributes to a vibrant special exhibitions and targeted Belonging and participation
visitor economy paid products in line with our
Road to Recovery Business Plan
Work with central and local Opportunity and prosperity
government and other industry
partners to grow the Auckland
visitor economy
By delivering joint initiatives Work with sector partners to Opportunity and prosperity
that add value for Aucklanders prioritise key initiatives on which
through demonstrating to collaborate in FY 2021/22 Belonging and participation
leadership and working
collaboratively with the culture
and heritage sector across
Tāmaki Makaurau
Purse, Woman’s. Collection of Auckland Museum Tāmaki Paenga Hira,
1996.129.19
30
30 31By attracting and developing Develop the use of technology Opportunity and prosperity
a diverse workforce and to improve employee experience,
nurturing our bicultural talent and diversity management, Belonging and participation
capabilities so our people can future workforce planning,
continue to respond to, and recruitment, retention and worker
reflect, the communities they wellbeing
serve
Build Auckland Museum’s
Tertiary Student Framework to
create workforce development
opportunities for a diverse range
of individuals, organisations, and
communities, and ensuring there
is an active programme for interns
across a range of disciplines
relevant to the culture and
heritage sector
Build on volunteer-led products
for visitors to support Auckland’s
community connectedness and
civic engagement
Broaden the base of digital
volunteers who work to enrich
and enhance the knowledge
around the Museum’s collections
By increasing the financial Continue to diversify and build
sustainability and resilience the Museum’s financial resilience
of the Museum through the and ability to reach more
enhancement of self-generated Aucklanders through optimising
revenue and a continued focus the Museum’s spaces and building
on operating efficiently self-generated revenue streams
in line with our Road to Recovery
Business Plan
Capture and optimise the
Museum’s large online audiences
and recirculate online traffic
to support our self-generated
revenue streams
Enable the Museum to deliver
more for Aucklanders through
targeted fundraising activities for
philanthropic supporters
Measures we will audit and track over time
Alignment Living Standards Living Standards
Measures we will audit and track with the Framework Domains of
over time Auckland Plan Capitals Current Wellbeing
Deliver $9.15 million of Financial and Income and
self-generated revenue through physical capital consumption
commercial operations, sponsorship,
philanthropic giving and donations
in FY 2021/22
32 Figure, Fou Lion (Fou Dog). Collection of Auckland Museum Tāmaki Paenga Hira, 1934.316, M1448, 20762 33FINANCIAL SUMMARY Financial Projections
FY 2021/22
AND COMMENTARY
Statement of Comprehensive Revenue and Expense ($M's)
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23 FY 2023/24
Actual Budget Plan Indicative Indicative
OPERATING REVENUE
Auckland Council levy $32.29 $32.29 $32.29 $32.78 $33.76
Self Generated Revenue
Donation, grants and membership $1.12 $0.20 $4.04 $4.88 $4.30
Commercial operations $3.01 $0.43 $2.09 $3.06 $$3.89
Exhibitions education and public programming $0.54 $0.07 $2.51 $2.99 $3.97
Admission fees $1.99 $0.00 $0.37 $1.49 $2.16
Interest revenue $0.53 $0.22 $0.15 $0.05 $0.05
Other income* $1.75 $0.00 $0.00 $0.00 $0.00
Total Self Generated Revenue $8.94 $0.92 $9.15 $12.47 $14.37
TOTAL OPERATING REVENUE $41.23 $33.21 $41.45 $45.25 $48.13
OPERATING EXPENDITURE
Employee benefits $19.51 $17.81 $19.79 $20.08 $20.63
Depreciation $9.55 $8.79 $9.99 $10.19 $10.44
Building operations $3.47 $3.60 $3.77 $3.90 $4.09
Grant expenses $0.09 $0.10 $3.19 $3.80 $3.12
Exhibition expenses $0.67 $0.50 $2.28 $2.24 $3.05
Technology & Digital $1.89 $1.66 $1.75 $1.73 $1.78
Other Operating expenses** $6.52 $3.77 $4.55 $5.29 $5.79
TOTAL OPERATING EXPENDITURE $41.70 $36.23 $45.32 $47.23 $48.90
OPERATING DEFICIT ($0.47) ($3.02) ($3.87) ($1.98) ($0.77)
*Other income for FY 2019/20 includes COVID-19 Wage Subsidy of $1.7 million.
**Other operating expenses includes cost of sales, marketing and advertising, wellness and training.
Overview
In an environment of uncertainty both domestically and internationally, COVID-19 continues
to have a material impact on our business. The global pandemic makes it difficult to plan and
predict with confidence what lies ahead. With shifting global economies, and the likelihood of
extended national border restrictions, our revenue aspirations have been severely impacted
and will remain so for the foreseeable future. As an organisation we will continue to closely
monitor the trends and implications for the business and adjust accordingly.
Last year, FY 2020/21 we implemented a significantly reduced operating model to respond
to the immediate challenges posed by COVID-19. The Museum’s operational cost base was
reduced significantly, projects were deferred, and programmes adjusted, resulting in a net
deficit of $3 million.
This year, FY 2021/22 will see us focus on optimising the recently refurbished Museum spaces
and amenities. The FY 2021/22 Plan focuses on re-establishing the operating model that
support our visitation and revenue aspirations through our road to recovery strategies.
34 35Financial Projections Financial Projections
FY 2021/22 (continued) FY 2021/22 (continued)
We anticipate these strategies making a significant contribution to the revitalisation of civic 2016 2017 2018 2019 2020 2021 2022 2023 2024
ONSITE VISITATION (000'S)
and cultural life in New Zealand’s largest city. The Museum has always taken the opportunity to Actual Actual Actual Actual Actual Budget Plan Indicative Indicative
maximise non-levy income and remains committed to doing so. Aucklanders and visitors to the 891 860 931 757 445 401 659 911 1,104
city will be encouraged to visit more often and stay longer with the opportunity to spend more
on a range of compelling leisure and learning social experiences.
The Museum’s special exhibitions programme is a key contributor to road to recovery plans and Tāmaki Paenga Hira can be experienced onsite, offsite and online. Our Five-Year Strategic Plan looked
will form an integral part of the city’s plans to encourage New Zealanders to visit Auckland. to deliver 1.2 million visitors onsite by the end of FY 2022/23. However, the global pandemic has
With a compelling programme of major international touring exhibitions scheduled for our delivered a very different operating environment which makes it difficult to plan and predict with
new special exhibition suite, we remain committed to bringing the world to Auckland at a time confidence what lies ahead.
when international travel will continue to be restricted. While general admission to the Museum With a shifting economy, and the likelihood of ongoing or periodic national border restrictions,
remains free for Aucklanders, those wishing to have a deeper engagement with the Museum we anticipate our visitation from international tourists will continue to be severely impacted for
will be able to elect to join the Museum Membership scheme launched in late 2020. the foreseeable future. As Auckland’s premier cultural visitor attraction, we will continue to work
As New Zealand’s oldest research institution, we were successful alongside partners Ngāti alongside local and national tourism agencies to attract and enable visitation from our domestic
Kuri in 2020 in receiving $13.3 million in funding from the Ministry of Business, Innovation & audiences. Our growth projections are built on strong domestic growth, with a continued focus on:
Employment’s Endeavour Fund to establish a joint research programme focused on Rangitāhua • strengthening galleries attraction to wider audiences
/ Kermadec Islands. The unique nature of this research and the largest competitive research
• optimising refreshed Museum real estate
grant ever awarded to a museum in New Zealand, cements the position of Auckland Museum
as a nationally leading research museum. The research will better equip Aotearoa’s response • developing new products and experiences
to pressing issues of climate change and ocean health, and leading by example, will strengthen • delivering a strong programme of international exhibitions
the synergies between mātauranga and science, generating new opportunities for ecological
reform. The impact of this funding is reflected partially in the FY 2021/22 plan. In line with Government guidelines, each Alert Level brings a different set of challenges which impact
visitation. Only limited admission during COVID-19 Alert Level 2 is possible given the high levels of
As we continue to accommodate the impacts of this global pandemic, we remain committed to interactivity on our gallery floor and requirements for social distancing. The Museum can only return
maximising our engagement with the communities we serve so that we continue to improve the to full public opening operations under Alert Level 1. This inevitably impacts on both onsite and
social, cultural and intellectual wellbeing of all Aucklanders. offsite programmes. Despite this, periods of closure have enabled us to build our offer and reputation
as an online museum and to enhance our core preservation, research and learning functions
Our planning for FY 2021/22 has assumed Auckland and New Zealand remain at Alert Level 1.
Visitation
Onsite Visitation (000's)
1,200
Revenue
Domestic International 1,104
116
1,000 FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23 FY 2023/24
931 911 OPERATING REVENUE SUMMARY ($M'S)
Actual Budget Plan Indicative Indicative
989
80 Auckland Council Levy $32.29 $32.29 $32.29 $32.78 $33.76
Onsite Visitation (000's)
168 757
800 Self Generated Revenue $8.94 $0.92 $9.15 $12.47 $14.37
659 831
763 Total $41.23 $33.21 $41.45 $45.25 $48.13
20
163
600
639
594
445 401 In addition to the operating self-generating revenue shown in the graph, the Museum plans to achieve
- philanthropic fundraising of $3 million in FY 2021/22 ($3.9 million in FY 2022/23 and $5 million in
400 124 FY 2023/24, indicative) for capital expenditure.
401
321
200
0
2018 2019 2020 2021 2022 2023 2024
Actual Actual Actual Budget Plan Indicative Indicative
36 37Financial Projections Financial Projections
FY 2021/22 (continued) FY 2021/22 (continued)
Operating Revenue Composition ($M's) Self-Generated Revenue ($M's)
Donation, Grants and Membership Commercial Operations Exhibitions, Education and Public Programming
Auckland Council Levy Self Generated Revenue
Admission Fees Interest Revenue Other Income
$50 $15
Self-Generated Revenue ($M's)
$40 $12
28% 30%
22% 3% 22%
Revenue (M's)
$30 $9
$20 $6
$10 $3
78% 97% 78% 72% 70%
$0 $0
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23 FY 2023/24 FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23 FY 2023/24
Actual Budget Plan Indicative Indicative Actual Budget Plan Indicative Indicative
FY 2021/22 Levy Self-Generated Revenue
The Annual Plan FY 2021/22 reflects the changed context in which we will operate as a result of the The Museum remains committed to growing and diversifying our self-generated revenue to enable us to
COVID-19 pandemic, and loss of the international tourism market and a nationally subdued economic ensure more Aucklanders experience more of their Museum — onsite, offsite in their community and online.
environment. Innovative plans to optimise our spaces and maximise commercial returns have already been activated.
Driving our self-generated revenue enables the Museum to reduce its public funding requirement and
The levy request for FY 2021/22 of $32.29 million remains unchanged for the second consecutive year, as strengthen our economic resilience.
we remain acutely aware of the economic impacts COVID-19 has had on Auckland Council and ratepayers.
This represents a nil levy increase, contributing to an operating deficit of circa $3.87 million in FY 2021/22. The economic effects of the pandemic continue to have significant financial consequences for the Museum.
We anticipate that the Museum will remain in a deficit position for the following two years before reaching The loss of the international tourism market continues to have significant impacts resulting in loss of
a balanced budget in FY 2024/25. This deficit will primarily be funded by an unsecured short-term debt revenue, through admissions, performances and tours, reductions in large gatherings for conferences and
facility. No additional Council funding has been sought to cover this shortfall. commercial venue hire and reduced spend onsite through retail and food and beverage outlets.
The levy ensures that Tāmaki Paenga Hira Auckland Museum can deliver on its core statutory objectives Our focus is now on driving revenue from our local and domestic markets. We will focus on further
under Section 11 of the Auckland War Memorial Act 1996, maintain its essential functions and core capability optimisation of the Museum’s public offering and the introduction of international special exhibitions is a key
as a major metropolitan museum without long-term harm, and enable the Museum to play its part in component of FY 2021/22 strategy. A range of compelling products such as Museum Membership and tour
contributing to Auckland’s economic and social recovery. products will also contribute to our revenue base. We anticipate international tourism to gradually recover
from January 2022.
We express our sincere gratitude to Auckland Council, our donors and supporters and the people of
Auckland for their support as we continue to perform our anchor role as the city’s Museum and War Tāmaki Paenga Hira in collaboration with Ngāti Kuri were successful in establishing a joint research
Memorial. programme focused on Rangitāhua / Kermadec Islands. The programme received $13.3 million in research
funding from the Ministry of Business, Innovation & Employment’s Endeavour Fund for a five-year
Looking ahead. period. FY 2021/22 will potentially see $2.9 million of this funding being recognised in the Statement of
The Museum is required to provide an indicative levy for an additional two outer years. Comprehensive Revenue and Expense.
It is extremely challenging to make financial projections with confidence, given the volatility of the
economic operating environment. The indicative levy figures are reflective of this uncertainty.
Considering the Museum’s ongoing deficit position, we will be better placed to make a more informed
decision at the start of the annual plan process for FY 2022/23 on the levy request, in consultation with
Auckland Council.
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