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2021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
Register at masb.org/alc.
Generously supported by:
Nov. 11 – 14, 2021
MISchoolBoards @MASB #MASBALC Amway Grand Plaza, Curio Collection by Hilton
@MISchoolBoards company mischoolboards and DeVos Place, Grand Rapids And Virtual
2021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
WE’RE PROFESSIONALS —
Annual Leadership Conference
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912 W. Saint Joseph, Lansing, MI 48915 Ownership. Pride. Responsibility.
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2021 ALC SPONSORS
MASB would like to thank the following companies for helping to make the 2021 Annual Leadership Conference possible:
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CONTENTS
Invitation................................................................................................................................................................................................. 4
Schedule At-a-Glance............................................................................................................................................................................ 5
Exhibit Show........................................................................................................................................................................................... 7
Thursday Education Opportunities....................................................................................................................................................... 8
Board Member Certification Classes (CBAs)......................................................................................................................... 9
Friday Education Opportunities............................................................................................................................................................ 10
General Sessions.................................................................................................................................................................... 10
Clinic Sessions......................................................................................................................................................................... 11
Board Member Certification Classes (CBAs)......................................................................................................................... 14
Saturday Education Opportunities........................................................................................................................................................ 15
General Sessions.................................................................................................................................................................... 15
Clinic Sessions......................................................................................................................................................................... 16
Board Member Certification Classes (CBAs)......................................................................................................................... 21
Sunday Education Opportunities.......................................................................................................................................................... 22
Board Member Certification Classes (CBAs)......................................................................................................................... 22
Guidance on COVID Health and Safety Rules for MASB Attendees................................................................................................... 23
General Information............................................................................................................................................................................... 24
Conference Registration and Fee Options........................................................................................................................................... 26
About Grand Rapids............................................................................................................................................................................... 28
MASB Education Credits State Continuing
Note: Education credits are earned by registering Education Clock Hours
and attending.
Administrators and educators receive SCECH certification
Thursday – Delegate Assembly – 10 credits credits for attendance. Required forms to receive credits will
be available online or from the MASB registration desk.
Friday – Full-day Conference – 20 credits
Registration and attendance at, or participation in MASB’s
Saturday – Full-day Conference – 20 credits
conferences, CBAs and other activities constitutes an agree-
ment by the registrant to MASB’s use and distribution of the
attendee’s image or voice in photographs, videos, electronic
reproductions and audio recordings of such events.
ANNUAL LEADERSHIP CONFERENCE EDITION | VOL. 1, SEPTEMBER 2021
Michigan Association of School Boards | 1001 Centennial Way, Suite 400 | Lansing, MI 48917-8249
Nov. 11 – 14, 2021 3
2021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
INVITATION
Dear Board Colleagues and Leaders in Education,
I’m truly looking forward to seeing you at this year’s first-ever hybrid Annual Leadership Conference being
held at the Amway Grand Hotel and DeVos Place in Grand Rapids and virtually. MASB is offering a full
in-person experience, as well as virtual participation for the core days of the conference. As school board
members, we are all committed to supporting our students in their educational journeys and #MASBALC
is a great way to gain valuable information for you and your districts.
This year, we are back to the typical conference schedule that past attendees are accustomed to! On Thursday, Nov. 11, we will
offer Preconference Workshops as well as Board Member Certification (CBA) classes. You can mix and match with a workshop
in the morning and a CBA in the afternoon or use the day to attend a workshop or CBA at both times. Remember, you will need
to register separately for Thursday. We will wrap up the day with the Delegate Assembly, followed by the Exhibit Show and a
Welcome Reception for in-person attendees. For those of you attending virtually, the Delegate Assembly will be streamed (voting
delegates must attend in person) followed by a virtual welcome and networking opportunity to get your conference experience
started!
Over the course of Friday and Saturday, all attendees can expect to learn from four great General Session speakers, as well as
hearing valuable information offered by professional groups and your colleagues during the Clinic Sessions. Expect a variety of
topics to be offered that will surely be of interest to you and your district. And here’s a tip from seasoned ALC attendees . . .have
the members of your board divide up and attend different sessions to gather as much information as possible!
For those of you attending in person who would like the opportunity to add additional CBA classes to your resume, classes will
be offered on Thursday during the day; Friday and Saturday evenings; and Sunday, Nov. 14 will be a “CBA-only” day. There will
be morning and afternoon classes offered, and if you’re with us for the full day, lunch is provided! For those of you who are
participating virtually, Sunday can be your CBA day too! MASB offers numerous online classes (masb.org/onlinecbas), so be sure
to sign up. This is a great opportunity to strengthen your CBA portfolio before you head home (or close that laptop!) from what
promises to be an excellent conference.
I hope you are able to join me and hundreds of your fellow education leaders for this year’s Annual Leadership Conference!
Thank you for ALL that you do for students everywhere—see you soon!
Jill Fennessy, President
BRING THIS PROGRAM WITH YOU JOIN THE CONVERSATION
We will be using a mobile app to provide the most up-to- Share with others that you are attending on social media
date information and there will not be a full printed program using #ALC2021! Be sure to tag us on Facebook, Twitter,
available on site. LinkedIn or Instagram so we can share on our channels.
masb.org
So, if you are attending in person and prefer a hard copy MISchoolBoards @MISchoolBoards @MASB
of the session descriptions, please bring this program
withmasb.org MISchoolBoards
you to Grand Rapids. @MISchoolBoards @MASB company mischoolboards
4 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand Rapids
SCHEDULE AT-A-GLANCE
Subject to change; all functions for registered attendees only.
Wednesday, Nov. 10 Friday, Nov. 12
5 – 7 p.m. Early Registration Open*** 7 – 8:30 a.m. Breakfast***
New Board Member Networking
Thursday, Nov. 11 Breakfast***
7 – 8 a.m. Breakfast*** Board President Networking
Breakfast***
7 a.m. – 5 p.m. Registration Open***
7 a.m. – 7 p.m. Registration Open***
8 – 11 a.m. Board Member Certification (CBA)
Classes* 8:30 – 10 a.m. General Session With Brandon P.
Fleming on “Critical Thinking for
8 a.m. – 3 p.m. Preconference Workshops and Critical Times”
Board Member Certification (CBA)
Classes* 10 – 10:15 a.m. Travel Time/Break
11 a.m. – noon Lunch for All-Day Participants 10:15 – 11:15 a.m. Clinic Sessions A
(participants registered to attend 11:30 a.m. – noon Virtual Exhibit Show**
both 8 a.m. and noon classes only)***
11:15 a.m. – Lunch***
Noon – 3 p.m. Board Member Certification (CBA)
12:15 p.m.
Classes*
Noon – 1 p.m. Virtual Attendees Lunch**
3 – 5 p.m. Dinner on Your Own
12:15 – 3 p.m. Exhibit Show and Dessert With
5 – 6 p.m. Delegate Assembly Registration*
Exhibitors***
6 – 8 p.m. Delegate Assembly*
1 – 2 p.m. Clinic Sessions B**
(will be livestreamed for those who
wish to watch; delegates must be 2:30 – 3 p.m. Table Talk Session**
present in person)
3 – 3:15 p.m. Travel Time/Break
8 – 8:45 p.m. Welcome Networking Activities**
3:15 – 4:45 p.m. General Session With Karen Mapp,
8 – 9:30 p.m. Exhibit Show and Welcome Ed.D. on “Now More Than Ever:
Reception*** Family Engagement is Essential for
Student and School Success”
4:45 – 6 p.m. Dinner on Your Own
6 – 9 p.m. Board Member Certification (CBA)
Classes*
*Separate registration required, in person only.
**Virtual participation only.
***In-person participation only.
Nov. 11 – 14, 2021 5
2021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
SCHEDULE AT-A-GLANCE, CONT.
Saturday, Nov. 13 Sunday, Nov. 14
6:30 – 7:30 a.m. SET SEG Fun Run 7 – 8:30 a.m. Breakfast***
(preregistration required; see page 25
for more information) 7 a.m. – 2 p.m. Registration Open***
7 – 8:30 a.m. Breakfast*** 8:30 – 11:30 a.m. Board Member Certification (CBA)
Classes*
7 a.m. – 7 p.m. Registration Open***
11:30 a.m. – Lunch for All-Day Participants
8:30 – 10 a.m. General Session With Kenda 12:30 p.m. (participants registered to attend
Lawson, M.Ed. on “Data Therapy: both 8:30 a.m. and 12:30 p.m.
Finding Narratives in the Numbers” classes only)***
10 – 10:15 a.m. Travel Time/Break 12:30 – 3:30 p.m. Board Member Certification (CBA)
Classes*
10:15 – 11:15 a.m. Clinic Sessions C
11:15 a.m. – noon Lunch Break
Noon – 1 p.m. Legislative Update
1 – 1:15 p.m. Travel Time/Break
1:15 – 2:15 p.m. Clinic Sessions D
2:15 – 2:30 p.m. Travel Time/Break
2:30 – 4 p.m. General Session With Col. Arthur
Athens on “Back to the Basics: The
Fundamentals of Extraordinary
Leadership”
4 – 6 p.m. Dinner on Your Own
6 – 9 p.m. Board Member Certification (CBA)
Classes*
*Separate registration required, in person only.
**Virtual participation only.
***In-person participation only.
6 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand Rapids
EXHIBIT SHOW Join us at the Annual MASB Exhibit Show—the ultimate trade show for school board members and superintendents! Exclusive hours on Thursday (in person) and Friday (in person and virtual) offer you a unique opportunity to network with businesses from across the state that assist schools in all areas from accounting and architectural firms to technology and building services. You won’t want to miss new exhibitors and your returning favorites . . . join us as we all learn about the latest and greatest in school products and services. Take back the information you gather for your district’s next project! Access to exhibiting companies will be available before, during and after the conference through the MASB Events app and online platform, including product/service information and the ability to chat with a representative. EXCLUSIVE SHOW HOURS Thursday, Nov. 11: 8 – 9:30 p.m. (during Welcome Reception) Friday, Nov. 12: 11:30 a.m. – noon (Virtual Exhibit Show) 12:15 – 3 p.m. (in person) PRIZES AND ACTIVITIES Exhibitors will be hosting fun activities and drawings in their booths. MASB will again be hosting a grand prize drawing at the end of each day. You must be present to win! To view a current list of exhibitors, check out the mobile app/virtual platform (see page 24). Nov. 11 – 14, 2021 7
2021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
THURSDAY EDUCATION OPPORTUNITIES *Separate registration
required, in person only.
Board Member Certification Classes (CBAs)*
Descriptions abbreviated. For full CBA descriptions, visit masb.org/cbas.
8 – 11 A.M.
CBA 102: Governing Through Policy* CBA 287: Budget Shortfalls*
Explore the necessary skills and knowledge for establishing This course will help board members better understand the
policy. budget development process and budgeting during tough
economic times. Specifics will be explored in addition to
CBA 227: Ethical Challenges* addressing “your” budget stories and needs (bring a copy of
Explore the ethical conduct required of board members who your school district’s budget).
serve local communities through an interactive session.
CBA 309: Trends in K-12 Technology*
CBA 268: Leadership Styles* Technology has had a profound impact on Michigan schools
By learning the characteristics of different personality types, in the past 20 years. While these new frontiers are exciting,
board members can enhance their ability to work as an they also place new demands on school boards in the
effective leadership team, develop techniques to improve areas of funding, policy and the way we communicate with
communication and reduce conflict. stakeholders.
CBA 278: Dealing With Difficult People*
Learn effective strategies and practical ideas on how to
communicate with and handle even the most difficult person.
8 A.M. – 3 P.M.
CBA 101: Fundamentals of School Board Service*
Whether you’re recently elected or a board veteran, this
course provides both a broad overview of a school board
member’s role in school district governance and explores
key aspects of school board work.
8 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand Rapids
*Separate registration
required, in person only.
NOON – 3 P.M.
CBA 103: Basic School Finance* CBA 234: Using Persuasive Skills to Reach Consensus*
The first portion of this course deals with the current Consensus building uses collaboration to problem solve and
State School Aid Act and its importance to local boards of make decisions. In this course, you will have the opportunity to
education. The second portion explores development and learn about how you can improve the decisionmaking process
monitoring phases of a local district’s budget. of your board through reaching consensus and making
decisions that will be supported by all board members and
CBA 213: Capital Planning for Your District* stakeholders.
School board members will acquire an understanding of
their role in the various phases of building and renovating CBA 344: Data: High School and Beyond*
school facilities. You will gain a greater understanding of the This course takes board members on a data journey to help
election process including conducting community surveys and achieve their goals of preparing all students for the real
encouraging community engagement and learning more about world. There’s vast data to navigate through, and this course
facility review, the election cycle, investment needs and the highlights what data is needed to serve as early indicators
construction phase. that students are on track for graduation or in danger of
dropping out, and more.
CBA 223: Parliamentary Procedure*
If your board says it uses Robert’s Rules of Order as its CBA 365: Collaborative Conversations for Effective
parliamentary procedure, this is the course to actually learn Decisionmaking*
how and get all of your questions answered by an experienced This highly interactive session will provide you and your
board member and parliamentarian. governance team members with practical tools for effective
decisionmaking.
Preconference Workshops*
8 A.M. – 3 P.M.
Diversity, Equity and Inclusion: Expanding our World View Michigan Council of School Attorneys Fall Conference*
Preconference Workshop* The 2021 edition of the Michigan Council of School Attorneys
Wherever you and your school district may be in terms of its Fall Conference includes two preconference sessions that
work on Diversity, Equity and Inclusion, this workshop will focus on trending legal issues impacting school districts. The
assist participants in gaining a greater understanding of the MCSA Board of Directors invites you to attend this one-of-kind
essential components and the impact that DEI has on their opportunity to learn from the school law experts about the
districts. What are you and your district doing to promote DEI? latest updates and details on complying with school-related
Has the work on DEI had an impact on your district policies laws and court decisions.
and procedures? How is your school district strengthening
its culture of diversity, equity and inclusion? Participants will
enhance their DEI knowledge and skills to support a school
district culture that engages all stakeholders in their collective
work.
Catherine Ash, Ed.D., Retired Superintendent, Okemos Public Schools;
Yvonne Caamal Canul, Consultant and Retired Superintendent, Lansing
School District; and Sara Magaña Shubel, Ph.D., Retired Superintendent,
East Grand Rapids Public Schools
Nov. 11 – 14, 2021 9
2021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
FRIDAY EDUCATION OPPORTUNITIES
General Sessions
8:30 – 10 A.M.
Critical Thinking for Critical Times
Brandon P. Fleming, Assistant Debate Coach, Harvard University and Founder/CEO,
Harvard Diversity Project
In the age of two concurrent pandemics, there has never been a deeper need for innovation and culturally relevant teaching. In
this session, Brandon P. Fleming tells the story of his journey from being an at-risk youth and college dropout to becoming an
award-winning Harvard educator, while unpacking the nuances of virtual learning and cultural engagement.
3:15 – 4:45 P.M.
Now More Than Ever: Family Engagement is Essential for Student and School Success
Karen Mapp, Ed.D., Senior Lecturer on Education, Harvard Graduate School of Education and
Faculty Director, Education Policy and Management Master’s Program
As our state and nation have walked through this season of crisis, the partnership between schools and families has proven itself
to be powerful and essential to student success. Join Dr. Mapp as she discusses what we have learned over the past months
about the critical role of home/school partnerships to build bridges across stakeholder groups and support student success,
including the essential conditions necessary to cultivate and sustain effective family engagement.
10 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand RapidsClinic Sessions A VIRTUAL Virtual participation only.
All other sessions are in person only.
10:15 – 11:15 A.M.
A01: Providing High-Quality Online Learning Experiences A03: Designing a Comprehensive District Strategic Plan—
for all Learners Avoiding the Pitfalls, Monitoring Progress and Celebrating
The disruption in our traditional learning model during the Success
pandemic required districts to quickly transition to emergency Hear the story of one small, rural public school district’s
remote learning for all students with a variety of models journey creating, implementing, monitoring and evaluating
being implemented. While there have been varying levels the success of their district strategic plan. Information will be
of success, it’s clear that providing some form of an online shared with what mistakes were made during the process,
learning experience will be expected as districts transition to how this plan and its success led to a district bond being
post-pandemic models. Providing effective and meaningful passed and then how progress was monitored with calibration
online learning experiences for every child requires a focus on checks during the ongoing implementation.
instructional design practices and new strategies to support Presenters: Edward Manuszak, Superintendent and Kathrynn Thompson,
student engagement. This session will provide an overview Board President, Dundee Community Schools
of the key components in providing a high-quality learning
experience for all students. As a leader in online learning in
Michigan with more than 20 years of experience, experts from A04: A Crisis of Human Capital: Retaining and Supporting
Michigan Virtual will provide insights, resources and guidance Educators
on the national standards for quality online teaching to One of the biggest challenges our schools are facing right
support educators and students. now is a crisis of human capital. We are struggling to not only
Presenters: Chris Harrington, Ed.D., Director, Michigan Virtual Learning hire but keep educators and leaders in our schools. Great
Research Institute and Stacey Schuh, Director of Professional Learning leaders don’t run away from crisis; they dig in, identify the
Services, Michigan Virtual root causes and plan for new ways of being. This crisis is no
different. In this session, we will look at the problem, identify
the root causes and plan for ways we can reimagine how we
A02: Data and Tools to Help Board Members With
care for and retain our most crucial asset in our schools—our
Decisionmaking
educators.
School board members make decisions that impact current Presenters: Rebekah Schipper, M.Ed., Executive Director, Opportunity Thrive
and future students every day. Understanding demographic,
economic and workforce trends can help with making
informed decisions. This session will highlight tools and data A05: ISD Enhancement Millage Success
from the Southeast Michigan Council of Governments and
Participants will explore the steps taken to run a successful
statewide resources that identify trends that can influence
ISD millage campaign. Through collaborative work from district
K-12 and postsecondary education enrollment. In addition,
leadership, union partnerships and community engagement,
they provide information that districts can use to develop
the story of the Macomb County Enhancement millage will
programs and help overcome challenges in a changing
illustrate how transformative a millage like this can be to your
economy.
local school districts and county.
Presenters: Donald Hubler, Board Secretary, Macomb Intermediate School
District; and Naheed Huq, M.Sc., Manager of Economic and Community Presenters: Liza Parkinson, Utica Education Association President and Mary
Vitality and Xuan Liu, Ph.D., Research Director, Southeast Michigan Council Thomas, Ph.D., Board President, Utica Community Schools; and Beth Pyden,
of Governments Board Trustee, Chippewa Valley Schools
Nov. 11 – 14, 2021 112021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
FRIDAY EDUCATION OPPORTUNITIES, CONT. VIRTUAL Virtual participation only.
All other sessions are in person only.
Clinic Sessions A, cont.
10:15 – 11:15 A.M., CONT.
A06: New Board Member Onboarding and Mentoring A09: The Board Member and School Leader’s VIRTUAL
Does your district have an effective onboarding and mento- Guide to MISchoolData
ring process for new board members? In a time of constant Learn to navigate the redesigned state data portal,
transition (COVID and turnover), coherence and shared MISchoolData. As your source for education data in Michigan,
understanding of roles, responsibilities and vision of the explore the vast resources freely available to support school
district are essential to the effectiveness of the superinten- leaders and local boards in decisionmaking. Learn to locate
dent and board of education in their alignment of supporting student counts, enrollment, mobility and graduation data;
all children. In this session, come learn about one district’s examine student assessment, school accountability and
journey as numerous board members were onboarded over a PK-20 programs. Check out the new Policymaker Persona
few short years. Through the opportunity of onboarding new or the Dashboard & Education Focus Areas for a 30,000-
members, the superintendent and board president (past and foot view of your district. Review public resources like the
current) developed a comprehensive onboarding and mentor- Parent Dashboard with School Services & Offerings (Points of
ing system to ensure continuity and coherence. Pride). Tap the graphs, tables and power of comparisons for
Presenters: Natalie Bernecker, Board Trustee, Heidi Kattula, Ed.D., improvement and planning at the local level. Bring your device
Superintendent and Michael Reid, Board President, East Grand Rapids and join us for a hands-on tour!
Public Schools
Presenters: Kristi Martin, Director of Management Technology, Jennifer
Parker, Ed.D., Interactive Learning/School Improvement & Data Consultant
and Rhonda Provoast, Ed.D., Consultant, MI School Data Special Project,
A07: Empowering Students Through Youth Voice Macomb Intermediate School District
Make your school board stronger by incorporating youth/
adult partnerships. Youth who work with adults gain skills in
A10: Gathering Data on Barriers to Diversity, VIRTUAL
planning, teamwork and leadership; and increase community
Equity and Inclusion
connection. Adults who work with youth benefit from energy
and ideas that youth bring to the table. Communities As districts begin to focus on issues of diversity, equity and
benefit from youth voice with fresh perspectives and a new inclusion, learn how the Oakland County School Boards
generation with skills and motivation for civic engagement. Association formed an ad-hoc subcommittee to discuss the
This session will provide proven, hands-on tools to incorporate systemic barriers that get in the way of achieving this vision.
youth voice into your decisionmaking processes. Attendees will learn about research on the impact of DEI for
Presenters: Darren Bagley, Educator, Sara Keinath, Educator, Janelle Stewart,
student achievement, the courageous conversations that the
Educator and Roxanne Turner, Educator, Michigan State University Extension committee has been having and the results of two reports
completed by the students at the University of Michigan
Program in Practical Policy Engagement.
A08: Effective Communication Techniques to Support the Presenters: De’Andre Calvert, Community Engagement Manager, Program
Board/Superintendent Relationship in Practical Policy Engagement, University of Michigan Ford School of Public
Policy; Sandra Dukhie, Board Vice President, Ferndale Public Schools;
Are you looking for ways to enhance communication between Menachem Hojda, LMSW, Board President, Oak Park School District; and
the superintendent and board? Is your board/superintendent Cheryl McGinnis, Board Trustee, Clarkston Community Schools
relationship inhibiting district growth? If so, this session will
focus on techniques and strategies that will help strengthen
the relationship between the superintendent and the board. A11: Understanding Your Emotional Awareness VIRTUAL
Participants will leave with the knowledge and skills that focus During the pandemic, students, teachers and even some
on roles, technique and ideas to enhance the function and board members have developed anxiety issues. This
efficiency of the governance structure. Participants will also presentation is about helping you to be more emotionally
leave with knowledge around dialogue vs. discussion and how aware. It will also provide guidelines on how to become more
to navigate different personality types and styles. self-aware, which helps you achieve the goals you set.
Presenter: Tina Kerr, Ph.D., Executive Director, Michigan Association of Presenter: Marcus Wright, Owner, Marcus A. Wright, LLC
Superintendents & Administrators
12 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand RapidsVIRTUAL Virtual participation only.
Clinic Sessions B All other sessions are in person only.
1 – 2 P.M. 2:30 – 3 P.M.
B01: Is Your Next Superintendent Already on VIRTUAL Table Talk Session VIRTUAL
Staff? A Guide to Succession Planning Year after year, school board trustees report that sharing ideas
Is your district ready for a change in leadership at the top? and best practices with trustees from around the state is what
Have structures been put in place to ensure a transition to they value most about the Annual Leadership Conference. In
a new superintendent, one who can hit the ground running this engaging session, we’ll work together to explore and idea-
and keep your district’s culture alive? A few districts are share a few of our most vexing school board issues.
prepared, but most are not. This session will discuss
strategies to identify and train your next generation of
leaders so your board can ensure the stability of the district
for the foreseeable future.
Presenters: Mark Dobias, Consultant, MASB and Hiring Solutions; and
Dione Pena, Vice President and Todd Surline, President, Hiring Solutions
B02: Creating and SUSTAINING a Consensus VIRTUAL
Culture at the Board Table
What IS the big deal about consensus? What is it and
why does it matter to effective governance and student
achievement? Are you familiar with the unique role
consensus plays in superintendent evaluation and strategic
planning? Consensus decisionmaking builds trust and
creates ownership and commitment. An effective consensus
process is inclusive and engages all participants. Plus,
you’ll leave this session with hands-on, practical tools and
tips that boost collaboration, fuel team spirit and improve
communication.
Presenters: Liz Bauer, Former Board Member, Michigan State Board of
Education; Deborah Macon, Consultant, MASB; Nancy Phillapart, Ph.D.,
Board Trustee, Troy School District; and Geri Rinschler, Former Board
Member, Birmingham Public Schools
B03: Better With Breakfast VIRTUAL
More than 766,000 K-12 students in Michigan qualify for
free or reduced-priced meals, yet only 53.9% of eligible
students participate in school breakfast programs each day.
In this presentation, you will learn how the Oakland Schools
Intermediate School District partnered with the Oakland
County Commissioners and United Way of Southeastern
Michigan to address student food insecurity and nutrition
equity through the Oakland County “Better With Breakfast”
program by leveraging a unique collaborative partnership
with a nonprofit agency and county government.
Presenters: Lori Adkins, Child Nutrition Consultant, Theresa Rich, Ph.D.,
Board Secretary, Connie Williams, Board President and Michael Yocum,
Ph.D., Assistant Superintendent, Educational Services, Oakland Schools
Intermediate School District
Nov. 11 – 14, 2021 132021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
FRIDAY EDUCATION OPPORTUNITIES, CONT. *Separate registration
required, in person only.
Board Member Certification Classes (CBAs)*
Descriptions abbreviated. For full CBA descriptions, visit masb.org/cbas.
6 – 9 P.M.
CBA 104: Basic School Law* CBA 274: Board Self-Evaluation for Continuous
Provides board members an overview of the school code Improvement*
governing Michigan school districts. Learn about various assessment tools, the benefits of board
self-assessment, when to conduct a board self-assessment
CBA 106: Community Relations Leadership* and the mistakes to avoid when doing self-assessments.
Learn the basics of building strong community support for
schools and education. CBA 302: Understanding Assessments*
Provides a deeper understanding of the “why” behind
CBA 215: Advanced School Finance* assessment administration, the types of assessment
Find out about the standards and benchmarks used in both practices that help inform and drive instructional practices,
the private and public sectors for fiscal soundness. and how data can be used to set direction for entire school
systems.
CBA 260: Public Speaking*
This course focuses on effective oral communication for CBA 325: Leadership: Overcoming Obstacles*
school leaders. Learn to speak with confidence and to use Difficult times put added stress and pressure on school board
persuasive communication techniques to express leadership. members and the leadership team. Learn how to improve
Practice and receive feedback in a safe and comfortable communication, develop trust, increase professionalism on
environment. boards and much more.
14 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand RapidsSATURDAY EDUCATION OPPORTUNITIES
General Sessions
8:30 – 10 A.M.
Data Therapy: Finding Narratives in the Numbers
Kenda Lawson, M.Ed., Founder/CEO, Owls Education
As district leaders, we use data in countless ways. The connections we make (or fail to make) affect the way
we think and feel about that data. Join Kenda Lawson as she reveals three methods district leaders use to resolve problematic
behaviors, beliefs, feelings and stakeholder relationship issues that arise from misusing statistical information.
2:30 – 4 P.M.
Back to the Basics: The Fundamentals of Extraordinary Leadership
Col. Arthur Athens, Retired, U.S. Marine Corps and Former Director, U.S. Naval Academy’s Vice Admiral
James B. Stockdale Center for Ethical Leadership
Are you ready to be an extraordinary leader? Great teams, organizations and schools are always proficient in the fundamentals
that drive success in their environment. Great leaders are also characterized by their proficiency with the fundamentals of
influencing others to achieve a common objective. Join Col. Athens for a look into the four leadership fundamentals that
differentiate extraordinary leaders from ordinary ones.
Nov. 11 – 14, 2021 152021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
SATURDAY EDUCATION OPPORTUNITIES, CONT. VIRTUAL Virtual participation only.
All other sessions are in person only.
Clinic Sessions C
10:15 – 11:15 A.M.
C01: Putting Together the Puzzle Pieces of Cyber C03: Next-Generation, Deeply Digital, Standards-Aligned
Protection Curricula: Engaging and Effective!
Cyber criminals are attacking public schools at an alarming “Digital transformation” is finally coming to K-12! Since
rate. A cyber breach can wreak havoc on a public school— fall 2020, 4,000+, K-5 children in seven Michigan schools
compromising private information, diminishing a community’s have been using deeply digital, standards-aligned curricula
confidence in the school and ultimately costing the district provided by the Center for Digital Curricula at the University
thousands of dollars. As threats and phishing attacks become of Michigan. The Gen Alphas find the highly interactive,
more sophisticated, it is imperative that school staff be collaborative, graphical, curricula engaging, while their NWEA
educated on recognizing, stopping and reporting attacks. In scores are evidence of its effectiveness. Teachers have no
this session, learn about emerging trends in ransomware and trouble localizing/personalizing the open curricula, and it
new models of defense, how to spot tell-tale signs of malicious supports “seamless”—remote and in-class—learning perfect
content and phishing attempts, and how to handle a breach to for the uncertainties of 2021-2022! Join us for a look into how
quickly shut down the potential for more damage. Hear real- this has worked in one West Michigan district.
life examples of districts that thwarted these attempts and Presenters: Allen Cumings, Superintendent and Julie Scott, Principal,
learn about tools and techniques in education, separation and TriCounty Area Schools; and Robert Galardi, Board of Advisors; and Elliot
mitigation to keep your schools secure. Soloway, Co-Director, Center for Digital Curricula, University of Michigan
Presenter: Steve Privasky, Sales Manager, Property/Casualty and Workers’
Compensation, SET SEG
C04: The ABCs of a School Bond Issue
Participants will learn about the full process of preparing a
C02: Exploring the Legal and Policy Issues of School Board bond proposal, the campaign to pass the bond and the sale
Members Using Social Media of the bonds. Topics covered will also include current trends
If a board member is going to use social media to and market conditions in the bond industry and how they may
communicate with community members, the legal and impact the financing plans for a district.
policy implications involved in sharing school district-related Presenters: James Crowley, Principal, Miller, Canfield, Paddock and Stone,
information must be considered. While board members may P.L.C.; Craig Kahler, Board President, DeWitt Public Schools and Managing
Director, Huntington Capital Markets; and Nathaniel Watson, Director, PFM
feel that they are performing a community service by keeping Financial Advisors, LLC
citizens informed of what’s going on in the school district,
there may be legal and policy consequences if information is
shared without thinking about its content. Join our presenters C05: The Leadership Passcode: Unlock the Heart of School
to discuss the legal and policy issues related to school board Leadership
members using social media.
Ever wonder why some school leaders have successful
Presenters: Brad Banasik, J.D., Legal Counsel and Director of Labor tenures while others struggle to stay afloat? One significant
Relations and Policy, MASB; Amanda Clapp, Esq., President and Board Chair,
Neola; and Charyn Hain, Partner, Varnum LLP reason for this success is the ability to focus on the human
side of leadership. This highly participative presentation offers
a refreshing take on school leadership from the perspective
of an experienced educator who will share numerous
anecdotes—both humorous and thought provoking—that
illustrate the importance of reflection, relationships and rituals
in a leadership role.
Presenter: Yvonne Caamal Canul, CEO and Owner, Caamal Canul
Consulting, LLC
16 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand RapidsVIRTUAL Virtual participation only.
All other sessions are in person only.
C06: Rock Your CASBA! C09: Effective Governance Practices With an VIRTUAL
Join this Oakland County School Boards Association breakout Equity Lens
session for inspiration, encouragement and proven ideas for This session will explore how the board governance team can
completely rocking your CASBA to a new level of engagement. build capacity to make equity-driven decisions that lead to
Hear from members of the Board of Directors as they share improved outcomes for historically underserved students by
innovative ideas that have made a real impact in the work dismantling policies that hamper equity for all students. The
of school boards across the county, gain insights in how to presentation will offer best practices that can be immediately
connect with your members and have fun while learning how developed and implemented at the school level so students
to ROCK YOUR CASBA! can feel a part of the process and their voices valued as
Presenters: Marty Cardamone, Board Vice President, Carol Finkelstein, contributors to positive change toward equity.
President, Marc Katz, Chair, Government Relations Committee and Birgit Presenter: Deborah Keys Write, Founder/National Board Governance &
McQuiston, Secretary, Oakland County School Boards Association Equity Consultant, The Write Keys 2 Consulting, LLC
C07: Board Self-Evaluations Tied to the Literature C10: Make Absentee Voting Work for Your VIRTUAL
After doing a group read of “The Governance Core,” the Troy District
School District Board decided to conduct a self-evaluation In consecutive years, Huron Valley Schools sought approval
based on the primary themes in the book. Davis Campbell of a building and site sinking fund millage—both campaigns
and Michael Fullan’s book provided a compelling road map saw losses by a two-to-one margin. In 2019, the district
to follow in districts where the administration is pursuing the structured a simultaneous bond and sinking fund initiative to
“6Cs” precepts of deep learning outlined in Fullan’s acclaimed generate more than $200 million over 10 years. The 15-week
book, “Coherence: The Right Drivers in Action for Schools, campaign relied heavily upon an absentee voter strategy as
Districts, and Systems.” In its first application in Troy, this the November 2019 election was the first for “any reason”
self-evaluation drove a strategic, insightful conversation tightly absentee voting. Voting among parents increased to nearly
aligned with the educational focus of the district we lead. 40% in a special election. Join us for a look into the strategy
In this session, we will share highlights and the new self- that made it happen.
evaluation tool we derived from the book. Presenters: Kimberly Root, Executive Director, School Security,
Presenters: Rich Machesky, Superintendent, Nancy Phillapart, Ph.D., Board Communications & Strategic Initiatives, Paul Salah, Ed.D., Superintendent
Trustee and Karl Schmidt, Board President, Troy School District and Tom Wiseman, Board President, Huron Valley Schools
C08: Building Data-Friendly Culture C11: The Michigan High School Esports League— VIRTUAL
In this session, participants will be introduced to best An Inclusive, Varsity-Level Opportunity for All!
practices and resources around data in schools throughout The Michigan High School Esports League: Champions Series
the world. Participants will develop blueprints to transform is Michigan’s ONLY varsity-level league offering two seasons
their school district, built on a foundation of transparency and (fall and spring) and brings the action right to your campus! A
respect, and harness the power of data to promote agency low-cost, no travel, extracurricular program is the perfect
and equity. opportunity to provide additional, after-school programming to
Presenter: Kenda Lawson, M.Ed., Founder/CEO, Owls Education and ALC your district. In this session, participants will learn about the
General Session Speaker esports gaming industry, MHSEL format, cost and registration,
next steps to share with your district and more. Attendees will
also hear from current administrators, coaches and students
about the positive impact of esports in high school.
Presenter: Ryan Cayce, Director of Digital Learning & Resources, Michigan
Association of Secondary School Principals
Nov. 11 – 14, 2021 172021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
SATURDAY EDUCATION OPPORTUNITIES, CONT. VIRTUAL Virtual participation only.
All other sessions are in person only.
Clinic Sessions D
1:15 – 2:15 P.M.
D01: Creating and SUSTAINING a Consensus Culture at the D03: Code of Ethics and Conduct
Board Table The single biggest source of conflict between boards of
What IS the big deal about consensus? What is it and education and superintendents is the crossing of boundaries
why does it matter to effective governance and student by board members. The superintendent is undermined,
achievement? Are you familiar with the unique role consensus the superintendent’s ability to lead staff is impaired, staff
plays in superintendent evaluation and strategic planning? triangulate between superintendent and individual board
Consensus decisionmaking builds trust and creates ownership members, problems ensue. What can you do to avoid
and commitment. An effective consensus process is this conflict? Consider developing a code of ethics and
inclusive and engages all participants. Plus, you’ll leave this conduct for your board of education. This session will
session with hands-on, practical tools and tips that boost cover the development of a code of ethics and conduct, its
collaboration, fuel team spirit and improve communication. implementation, pitfalls and the application of a code in a
Presenters: Liz Bauer, Former Board Member, Michigan State Board of real-world situation.
Education; Deborah Macon, Consultant, MASB; Nancy Phillapart, Ph.D., Presenter: Charles MacInnis, Consultant, MASB and Commissioner, Emmet
Board Trustee, Troy School District and Geri Rinschler, Former Board County
Member, Birmingham Public Schools
D04: From the Ground Up: Grassroots Advocacy Made Easy!
D02: The Board Member and School Leader’s Guide to
MISchoolData Become strong public education advocates for K-12 students!
This session will give you strategies on how advocacy can be
Learn to navigate the redesigned state data portal, made easy and effective. Participants will not only learn the
MISchoolData. As your source for education data in Michigan, tools to engage in the legislative process, but how to grow
explore the vast resources freely available to support school grassroots advocacy efforts in their region and essentially
leaders and local boards in decisionmaking. Learn to locate build community-based coalitions.
student counts, enrollment, mobility and graduation data;
Presenters: De’Shondria Bedenfield, Policy Analyst and Grassroots
examine student assessment, school accountability and Coordinator and Michael Rochholz, Consultant, MASB
PK-20 programs. Check out the new Policymaker Persona
or the Dashboard & Education Focus Areas for a 30,000-
foot view of your district. Review public resources like the D05: Make Absentee Voting Work for Your District
Parent Dashboard with School Services & Offerings (Points of
In consecutive years, Huron Valley Schools sought approval
Pride). Tap the graphs, tables and power of comparisons for
of a building and site sinking fund millage—both campaigns
improvement and planning at the local level. Bring your device
saw losses by a two-to-one margin. In 2019, the district
and join us for a hands-on tour!
structured a simultaneous bond and sinking fund initiative to
Presenters: Kristi Martin, Director of Management Technology, Jennifer generate more than $200 million over 10 years. The 15-week
Parker, Ed.D., Interactive Learning/School Improvement & Data Consultant
and Rhonda Provoast, Ed.D., Consultant, MI School Data Special Project, campaign relied heavily upon an absentee voter strategy as
Macomb Intermediate School District the November 2019 election was the first for “any reason”
absentee voting. Voting among parents increased to nearly
40% in a special election. Join us for a look into the strategy
that made it happen.
Presenters: Kimberly Root, Executive Director, School Security,
Communications & Strategic Initiatives, and Paul Salah, Ed.D.,
Superintendent and Tom Wiseman, Board President, Huron Valley Schools
18 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand RapidsVIRTUAL Virtual participation only.
All other sessions are in person only.
D06: Successful Superintendent/School Board Relations: D08: Getting the Board on Board With Diversity, Equity and
What the Results Tell Us Inclusion
In fall 2019, 198 Michigan superintendents along with five When your board commits to DEI, it makes a powerful
focus groups participated in a study that centered around statement. To effect real change, DEI has to exist as a
the conceptual framework of trust, superintendent and commitment at every level—students, staff, leadership and
school board roles, problem solving, communication and governance. Ferndale Public Schools has worked to advance
understanding the complexities of the superintendent equity and embrace diversity and inclusion into every aspect
and school board. The research looked at how these roles of our school community. During this session, we will share
affected student achievement and the impact of coaching our journey as it relates to DEI and the process of creating the
and mentoring for superintendents. The results focused on Ferndale Schools’ Equity Task Force. The ETF is composed of
trust, micromanagement, longevity and retention. This session stakeholders including administrators, teachers, community
will share these results and the research as we look at ways members, parents, students and others who focus on
superintendents and school boards can engage in successful professional development, equity audits, policy, curriculum
and positive relationships. and social activism.
Presenter: Bradley Hamilton, Ed.D., Consultant, MASB Presenters: Dania Bazzi, Ed.D., Superintendent and Sandra Dukhie, Board
Vice President, Ferndale Public Schools
D07: Legal Considerations When Disciplining Students
With Disabilities D09: Putting Together the Puzzle Pieces of Cyber VIRTUAL
Protection
This session is designed to provide school board members
with an overview of a school’s responsibilities when Cyber criminals are attacking public schools at an alarming
disciplining a student with disabilities. Participants will rate. A cyber breach can wreak havoc on a public school—
learn about the interplay between disabilities and codes of compromising private information, diminishing a community’s
conduct; statutory suspension/expulsion provisions; positive confidence in the school and ultimately costing the district
behavioral supports and accommodations; a student’s right thousands of dollars. As threats and phishing attacks become
to be educated in the least restrictive environment designed more sophisticated, it is imperative that school staff be
to meet the student’s educational needs, alongside peers educated on recognizing, stopping and reporting attacks. In
without disabilities to the maximum extent appropriate; this session, learn about emerging trends in ransomware and
the general requirement that any change in a student’s new models of defense, how to spot tell-tale signs of malicious
educational placement be made by an individualized content and phishing attempts, and how to handle a breach to
education program team; and standards for the use of quickly shut down the potential for more damage. Hear real-
emergency seclusion and restraint. life examples of districts that thwarted these attempts and
Presenter: Jennifer J. Starlin and Robert A. Dietzel, Shareholders, Thrun Law
learn about tools and techniques in education, separation and
Firm mitigation to keep your schools secure.
Presenter: Steve Privasky, Sales Manager, Property/Casualty and Workers’
Compensation, SET SEG
Nov. 11 – 14, 2021 192021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
SATURDAY EDUCATION OPPORTUNITIES, CONT. VIRTUAL Virtual participation only.
All other sessions are in person only.
Clinic Sessions D, cont.
1:15 – 2:15 P.M., CONT.
D10: The be nice. Action Plan—Taking Suicide VIRTUAL D11: Case Studies in Promoting District VIRTUAL
Prevention Seriously Sustainability
Learn about the be nice. action plan for mental health and Join a CPA and 40-year veteran of school business leadership
suicide prevention education. This evidence-based, upstream in a focus on board fiduciary responsibility of monitoring
prevention program for K-12 schools equips students, staff and maintaining district financial health through use of best
and parents with a tool to notice changes in mental health, business practices. Current national research on district
invites caring and educated conversations about mental sustainability, as well as recent Michigan case studies, will
health, challenges an individual to utilize resources available provide participants with a road map on how to recognize and
and provides empowerment through protective factors for support best practices for district sustainability. Topics to be
mental health. Participants of this session will leave with an covered include tenets of sustainability, strategic planning,
understanding of the need for upstream mental health and board governance standards, building better finance and HR
suicide prevention initiatives and understand how be nice. can offices, the Uniform Budgeting and Accounting Act, zero-based
create a culture shift within a school and its community. budgeting, GFOA smarter school spending, fund balance
Presenters: Christy Buck, Executive Director, be nice.—Mental Health recommendation, forecasting and reading your audit report.
Foundation of West MI; Eric Hipple, be nice. Ambassador, NFL; and Presenters: Steve Bigelow, Ph.D., Superintendent, Bay City Public Schools
Catherine Lanting, Program Director, Mental Health Foundation of West MI and Donald Sovey, CPA, President & CEO, School and Municipal Advisory
Services, PC
20 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand RapidsBoard Member Certification Classes (CBAs)* *Separate registration
required, in person only.
Descriptions abbreviated. For full CBA descriptions, visit masb.org/cbas.
6 – 9 P.M.
CBA 109: Data-Informed Decisionmaking* CBA 298: Creating High-Performing Schools: PLCs*
This introductory course provides board members with This course will show how boards can be catalysts for
clarification about the different types of data for the strategic, increased student achievement when they develop the
tactical, administrative and operational roles of boards and capacity of educators to create professional learning
districts. communities.
CBA 214: Open Meetings Act* CBA 345: Data Dashboards for Board Members*
Explore aspects of the Michigan Open Meetings Act, whether Learn information on how districts can create a data
your board is in full compliance and how the latest Attorney dashboard for school boards. This course will also cover tips
General opinions affect your governance roles and more. on how to use key data to monitor student achievement and
assistance to boards in the use of key data for directing policy-
CBA 259: Creating Trust: Key Ingredient in School level decisions.
Improvement*
Building trusting ties among school boards, parents, CBA 375: Board Leadership: A Case Study Approach*
administrators, teachers and students will be the focus of This case study experience serves as not only an effective
this session. Roadblocks to building and maintaining trust strategy to sharpen your problem-solving skills and enhance
in schools will be addressed as well as specific strategies to your judgment, it will also provide school leaders skill sets on
develop trust between and among groups. how to anticipate problems before they arise and work through
them as a team.
CBA 262: Spokesperson Training*
Preparing for successful media interviews and learning how to
state your message effectively will be covered.
Nov. 11 – 14, 2021 212021 MICHIGAN ASSOCIATION OF SCHOOL BOARDS’
Annual Leadership Conference
SUNDAY EDUCATION OPPORTUNITIES *Separate registration
required, in person only.
Board Member Certification Classes (CBAs)*
Descriptions abbreviated. For full CBA descriptions, visit masb.org/cbas.
8:30 – 11:30 A.M. 12:30 – 3:30 P.M.
CBA 108: Navigating the Legislative Process* CBA 105: Curriculum and Instruction*
Participants will get a detailed account of the legislative This introductory course provides board members with an
process, learn lobbying techniques and get an overview of understanding of the changing world, components of an
current legislative issues. effective curriculum delivery system and the board’s role in
curriculum and instruction to enable student achievement.
CBA 226: Exercising Political Judgement*
What options exist for making difficult decisions when there is CBA 107: Labor Relations*
no easy answer? What strategies are effective for navigating Board members will become acquainted with the nature and
today’s political environment? Explore these questions in an language of labor relations and public schools.
interactive session.
CBA 255: Culturally Competent Leaders*
CBA 232: Communicating Effectively in Difficult Times* This course will help school board members with concrete
This course will help you address the real questions, often strategies to connect cultural competence to the mission of
unspoken, on the minds of people in your school community schools, to provide high-quality education for all students and
so that the message received by the listener was the one you close achievement gaps.
intended to send.
CBA 276: Board/Superintendent Relations*
CBA 294: Civility—A Tool for Conflict Management* Learn practical strategies on how to develop or improve board/
Problems confront school district leaders on a regular basis. superintendent relations, including tips for communication,
This class will offer insights on ways to deal with conflict at all how to “agree to disagree” appropriately and to operate
levels in a civilized manner, which can lead to more effective together in an effective manner.
boardsmanship and improved student achievement.
CBA 290: Advanced School Law*
CBA 335: Dealing With Board Member Turnover* This course offers board members the opportunity to review
This class will focus on helping boards identify potential specific laws and legal issues relating to school districts.
reasons for high board turnover, develop necessary tools for
improved communication for retention, as well as help develop CBA 320: 21 st Century Skills to Succeed in a Global
communication plans, orientation and processes for success. Society*
This course will take you on an enlightening journey into the
CBA 351: Social Media* world of today’s student. Learn how classrooms must become
This course explores the multiple issues involved when global communication centers and how curriculum must have
considering the use of social media by a board of education in a perspective based on a global network of people.
its work with the overall governance of a school district.
CBA 327: Ethics in Action*
CBA 381: Focus on Student Achievement* Provides an analysis of real-life ethics scenarios and a deeper
Explore the role of a local school board in advancing student understanding of ethical board conduct.
achievement.
22 Amway Grand Plaza, Curio Collection by Hilton and DeVos Place, Grand RapidsYou can also read
