Affective Computing in Products and Design - Intelligenz der Zukunft - wie smart ist künstlich? - VDID
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Intelligenz der Zukunft – wie smart ist künstlich? Affective Computing in Products and Design Andreas Beer, Managing Director HYVE – the innovation company Stuttgart, November 8, 2019
HYVE – the innovation company
The HYVE Innovation Ecosystem
Entrepreneurs
Software developers
Designers
Industrial designers UX / UI designers Students
Engineers
Researchers AI experts
Business
consultants
Software developers
A.I. powered
Sports Technology
methods
Automotive Health A.I. startup
Innovation with
FMCG Fashion Media A.I. component
© 2000 - 2018 HYVE AG 2
HYVE – the innovation company
From Fuzzy Front-End to Implementation
Explore Customer Needs & Create Ideas, Concepts Build & Test Design & Develop Implement Innovations
Innovation Opportunities & Business Planning Prototypes Products or Services or Startup Building
Crowdsourcing & Idea Contests
HYVE Crowd
Technology Scouting
Netnography
Advanced Analytics & Social Media Mining
Design Thinking
Co-Creation & User Workshops
Online Research Communities
Lead User Integration
Hardware & Digital Prototyping
Industrial Design & Product Development
Service Design
Incubation Services
Innovation Campaigns
Innovation Consulting
Corporate Innovation Labs
Applied Artificial Intelligence
Open Innovation & Idea Management Software
© 2000 - 2018 HYVE AG 3
HYVE – the innovation company
HYVE Locations
HYVE Headquarter
Haus der Innovation
Schellingstrasse 45
80799 Munich, Germany HYVE Vienna
Praterstraße 1
weXelerate, Space 11
1020 Vienna, Austria
HYVE Gran Canaria
C/ Juan Rejón, 67
Planta 7 – Oficina 3
35008 Las Palmas de
Gran Canaria, Spain
HYVE Jakarta
Kantor Taman A9 Unit C8-C10
Kawasan Mega Kuningan
Jakarta 12950, Indonesia
© 2000 - 2018 HYVE AG 4
HYVE – the innovation company
Open Innovation as a cross-industry phenomenon
70% of all DAX-listed companies trust in HYVE - as well as many SMEs & Start-ups
B2B Industries Retail Chemicals
Financial Services Healthcare Food & Beverages
Public Sector Consumer Goods Automotive &
Transport
Telecommunication Energy & Utilities
© 2000 - 2018 HYVE AG 5
HYVE – the innovation company
Open Innovation & Customer Centricity
Closed Innovation Process – “The lab is our world” Internal, R&D driven innovation process
Company
Consumer
Insights & Ideas & Concepts & Product Market
Opportunities Technology Prototypes Development Launch
Open Innovation Process – “The world is our lab” User-centric co-creation process
Company
Consumer
© 2000 - 2018 HYVE AG 6
HYVE Innovation Design From Everyday to High-Tech Product Icaros Bosch MAN Telekom Pro Styline Marine Engine 175D Paketbutler Siemens Lilium MED-EL Telekom Mobile Resiliency Unit Electric vertical take-off jet Hearing implants & testing device Lock System © 2000 - 2018 HYVE AG 7
HYVE Innovation Design From Everyday to High-Tech Product SSM Be Posh! AUDI Müller Xeno Fw Yarning Machine Evolo e-Cigarette system Service-Key-Reader Reine Buttermilch HYVE HYVE ABS Flexi ePaddle Gridboard Avalanche Backpack Vario Leash © 2000 - 2018 HYVE AG 8
Startups born and raised by HYVE
TAWNY
With TAWNY we are
dedicated to the fascinating breakthrough-
technology of Emotion AI. Today, machines,
robots and intelligent agents have an emotional
quotient (EQ) of zero. This will change in the near
future in a world where smart things are adapting
to human emotions to be more efficient,
comfortable, healthy and safe.
Emotion AI to make the tawny.ai
worlds products, services &
experiences empathic
© 2000 - 2018 HYVE AG 9
Affective Computing in Products and Design
From „simple“ products to the „system of systems“
2019
© 2000 - 2018 HYVE AG 10Affective Computing
is the study and development of systems and devices that
can recognize, interpret, process, and simulate human
affects. It is an interdisciplinary field spanning computer
science, psychology, and cognitive science. [1]
[1] https://en.wikipedia.org/wiki/Affective_computing
© 2000 - 2018 HYVE AG 11Affective Computing in Products and Design
Tawny – Emotional Intelligence
Expected revenue in
the emotion detection
and recognition (EDR)
market to grow from
USD 6.72 Billion in
2016 to USD 36.07
Billion by 2021.*
* Emotion Detection and Recognition Market by
Technology (Bio-Sensor, NLP, Machine Learning),
Software Tool (Facial Expression, Voice Recognition),
Service, Application Area, End User, And Region -
Global Forecast to 2021", published by
MarketsandMarkets.
© 2000 - 2018 HYVE AG 12Affective Computing in Products and Design
Tawny – Emotional Intelligence
1 2 3
Human Data TAWNY Emotion AI Empathic Environment
Various kinds and sources of data, Emotion detection and recognition Products, services & experiences
e.g. physiological, video, text algorithms powered by affective computing enabled to be empathic
© 2000 - 2018 HYVE AG 13Affective Computing in Products and Design Tawny – Emotional Intelligence © 2000 - 2018 HYVE AG 14
HUMAN EMOTIONS
play a fundamental role in social life,
consumer behavior and decision making.
© 2000 - 2018 HYVE AG 15HOWEVER,
it is very complicated and expensive to
recognize and measure emotions properly.
© 2000 - 2018 HYVE AG 16EMOTION AI
marks a fundamental shift in how we are
able to read human emotions.
© 2000 - 2018 HYVE AG 17© 2000 - 2018 HYVE AG 18
And now
we’ve bundled the TAWNY technology
in an
AI-powered SaaS web platform
allowing anyone to instantly decode
human emotions.
© 2000 - 2018 HYVE AG 19© 2000 - 2018 HYVE AG 20
Affective Computing in Products and Design Jordan & Servaes: emotional benefits from products © 2000 - 2018 HYVE AG 21
Affective Computing in Products and Design
Jordan & Servaes: emotional benefits from products
Ebene 3: Marke & Image Sicherheit / Komfort
Vertrauen
Sentimentalität / Nostalgie
Ebene 2: Design und Erscheinung Stolz
Aufregung
Freiheit
Ebene 1: Gebrauchskontext Unterhaltung
Zufriedenheit / Befriedigung
Kommunikation
© 2000 - 2018 HYVE AG 22Affective Computing in Products and Design How do you feel now?!
Contact
If you have any question regarding this presentation or
regarding our company please contact us.
Andreas Beer
Managing Director
+49 (0)89 189 081 - 413
andreas.beer@hyve.net
HYVE – the innovation company
Haus der Innovation
Schellingstraße 45, 80799 Munich, Germany
www.hyve.net
© 2000 - 2018 HYVE AG 24You can also read
