A STRATEGY FOR BECOMING A WORLD-CLASS SCHOLAR IN INFORMATION SYSTEMS1
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A STRATEGY FOR BECOMING A WORLD-CLASS SCHOLAR IN INFORMATION SYSTEMS1 Gordon B. Davis Honeywell Professor of Management Information Systems Carlson School of Management University of Minnesota ABSTRACT I am frequently asked by new academics what they should do to get promoted and establish themselves as scholars in the field. The academics have a way of stating the issue: “Publish or perish.” What does it mean for a research and publication strategy? Also, I get inquiries from practitioners about academic experts on a certain topic. They frequently comment about the lack of research on the “real” problems. This paper will describe a research and publication strategy that has a high probability of success in turning a young academic into a respected world-class scholar and achieving promotion and tenure. The strategy also provides insight for practitioners who wish to identify good scholars in a given subject area and encourage relevant research. The paper is written as a tutorial for doctoral students and faculty members in information systems, but it can provide reminders for experienced researchers as well. THE ACADEMIC SETTING FOR AN INDIVIDUAL STRATEGY The academic world can be divided into three types of institutions: those that emphasize research, those that emphasize teaching, and those that are ambivalent. The institutions may talk the same way about the need for teaching, research, and service, but the reward structure is different. For example, the reward system for research institutions is based on research. Teaching is still valued in the research institution, but teaching is a screening rather than a reward factor. In other words, poor teaching will be detrimental to promotion, but good teaching will bring praise rather than promotion. Likewise, unwillingness to perform minimal service may be detrimental, but high levels of service will not bring promotion. The emphasis of this paper is on research and becoming a world-class scholar. 1 An earlier version of this paper was presented at the Seminar on Current Trends in MIS Research, August 1, 1987, Department of Information Systems and Computer Science, National University of Singapore. 1
The direction in the major universities of the world is to emphasize research. Research implies publications. To do research without publishing the results is like giving a musical concert to an empty hall: it is personally instructive and rewarding, but no one else benefits and no one will appreciate or reward you for it. The best universities and the best departments are becoming world-class. They network and have influence in a world-wide scholarly community. The world-class scholars may come from a variety of public and private universities in various countries. They tend to read the same scholarly journals and attend the same scholarly conferences. To be a world-class scholar, you must become a part of the world-wide network of scholars. The only sure route for entry into the network is by research and publications. At the same time, your value in the field and worth in the network depends on other factors as well. A LONG TERM PROFESSIONAL DEVELOPMENT STRATEGY One of the issues in organizations is the development of personnel so they become more valuable through years of service. However, the basic competence for most jobs is found in new graduates of universities and other training institutions. A new engineer has as good or better knowledge of engineering than an engineer with many years on the job. The older employee has more experience, but the critical elements of experience can be gained fairly quickly. How then can a person become more valuable with years of service? In a research program involving engineers and other professionals, Dalton, Thompson and Price (1977) identified factors that cause some employees to be more valuable than others. Their model can be usefully applied to many professionals, including researchers. The model suggests four stages of professional development with the employee becoming more and more valuable as he or she progresses to higher stages: • APPRENTICE. At the apprentice stage, the person works competently but always under supervision. There is little initiative or risk taking in activities. Some people remain apprentices for their entire life; others develop very slowly in independence. Advancement to the next stage comes when an apprentice demonstrates independent, individual competence and initiative. A researcher is an apprentice in the first job after schooling at a university or research institute. Technical competence is assumed, but independent competence has yet to be demonstrated. • COLLEAGUE. To be in the colleague stage, the person has done some significant jobs very competently, so others view him or her as having ability to do other jobs as well. The jobs where competence was demonstrated may vary, but they should be viewed as important by others in the organization. For a researcher, being a major part of a research project demonstrating individual responsibility and initiative in competently completing the research and publishing the results establish 2
credentials as a colleague. Part of the process of becoming a colleague is establishing a network of colleagues who are engaged in the same type of research. • MENTOR. The person at this stage takes on the responsibility for helping apprentices and colleagues to develop. One of the ways a mentor can assist is in helping them contact people who can aid them in the problems they face. A mentor will tend to have many contacts and friends within the organization and these facilitate the mentor role. For a researcher, the mentor relationship means taking some responsibility for bringing young researchers into projects, critiquing their work, and introducing them to others in the organization or in the specialized research area. • SPONSOR. The person who reaches this stage has developed a large network of professional contacts both inside and outside the organization. The person has also established an ability to deal with the problems of organizing and managing projects. For a researcher, the network of contacts includes many in other fields and disciplines, funding agencies, and those having responsibility for decisions about research projects. The research indicates that an apprentice has the lowest value to the organization and the sponsor the highest. This suggests a development strategy for a researcher: • Look for and take opportunities for independent work on projects of significant scope, so others in the organization will recognize one s competence and status as a colleague (years 1-4). • Actively build a network of contacts, first emphasizing the specific area of research (years 1-4), next expanding into the organization (years 4-8), and then emphasizing a larger sphere of influence (years 8 and beyond). • Take on the role of mentoring. Develop and use a network of professional colleagues (years 6 and beyond). • Build competence in managing projects and expand the network of contacts that aid in attracting funds and support for research projects (years 8 and beyond). The stages have been presented as discrete periods but, in reality, persons move directionally through the stages on the basis of periodic experiences and events. A person can manage progression to a great extent because many of the experiences and events that cause (and signal) stages are under the control of the individual. 3
ESTABLISHING A PERSONAL NETWORK OF COLLEAGUES The stage model and other parts of the strategy for becoming a good scholar emphasize the value of developing a personal network of contacts in the field. Some examples are: • A network of faculty members in the same university but in different departments who share interests related to research topics in information systems. This network is developed by taking the initiative to search out faculty members who appear to have interests in common with you. • A network of local and regional faculty members in the information systems field. This network is developed by attending local and regional meetings of professional societies dealing with information systems. Giving talks and presenting papers at professional meetings aids in making the contacts. Publishing in the local and regional journals and newsletters is another approach. • A network of faculty members in information systems around the world. These networks can be developed by taking study leaves in these locations and working to have many contacts. Another way is to deliver papers or attend without a paper the major conferences where academics and other researchers meet. The best general conference for information systems academics is the International Conference on Information Systems. A third method is to become active in one of the working groups of IFIP. Technical Committee 8 (Information Systems) is the committee most relevant to this audience. It has five working groups. A PERSONAL RESEARCH STRATEGY This section will describe how to define a personal research strategy. A doctoral student may think such a strategy begins with the first position. The best approach is to develop a ten year strategy soon after entering a doctoral program. If not defined while a doctoral student, do it as soon as possible. The ten year time frame is based on a strategy that guides the last three years of doctoral studies (including the dissertation), the first five years in the first position, and two years beyond that critical review. The strategy of five years in the first position is because most (but not all) tenure systems require a decision by the end of the sixth year, so that the seventh year can be the final year if tenure is not granted. The review process begins in the sixth year, so only the work performed in the first five years has any impact on the review. In the ten year strategy, the doctoral studies coursework prepares the student for the research. The doctoral dissertation is the first of an expected stream of research extending seven years beyond. The ten year plan can be structured around a fairly broad topic of interest. The exact topics to be researched can emerge over the period. 4
The concept of a ten year doctoral student strategy is an ideal. In many cases, the student cannot see a longer research stream, and to require such a long term strategy might prevent progress. In other words, there must be a balance between the ideal of a ten year strategy and the practical issue of completion. A good personal research strategy rests on seven ideas or principles: • Research needs in the field l Personal interests and preferences • Personal competence • Personal comparative advantage • Personal research portfolio planning • Cumulative effect of research • Opportunistic action The personal strategy is to identify the needs in the field, match these with personal interests and preferences, and constrain the choices by considering personal competence and personal comparative advantage. The choices are made from those passing the screening to reflect a balanced portfolio based on time required, risk, potential for real contribution, “hot topic,” and availability of resources and data access. The selections also should reflect a strategy to have several projects that have a cumulative effect and establish the researcher s competence. The strategy is a rational process, but many times a good research project is selected because there was an opportunity, even though it does not fit the plan. Outlining Research Needs in the Field It is useful to develop a taxonomy for broad areas of research needs for the field. The broad taxonomy aids in selecting an area of focus. The research needs or research questions can come from articles, discussions with practitioners, consulting, prior research, and conference proceedings dealing with research questions. A taxonomy of the field of information systems is attached in Appendix A. It may not include all possible topics but is a useful starting point for outlining the research needs of the field. Two examples of information system research taxonomies that are useful in generating ideas for research are: • The Mason and Mitroff (1953) definition of an information system: A PERSON of a certain PSYCHOLOGICAL TYPE who faces a PROBLEM within some ORGANIZATIONAL CONTEXT for which he needs EVIDENCE to arrive at a solution where the evidence is made available through some MODE OF PRESENTATION. 5
• The Ives, Hamilton and Davis (1980) taxonomy of information, systems research developed to classify dissertations and to generate ideas. Personal Interests and Competence The survey of the research needs defines a large number of general areas and may identify a number of research topics. Only some of these will fit the personal interests of the researcher. When individual competence is considered, only a few general areas will remain. Basic competence can be obtained with little difficulty, so basic competence should not be a deterrent. When the research requires significant experience, this may be a deterrent. Comparative Advantage Each researcher has some skills, expertise, or access to data that provide a comparative advantage to most other researchers. This comparative advantage develops over time and should be exploited. Personal Research Portfolio Planning The concept of an investment portfolio can be applied to a set of research projects. There should always be a search for creativity and originality. Risk factors such as the following should then be considered. • Completion risk. How likely is it the project can be completed? • Output risk. How long will the project take to produce a meaningful research result? • Performance risk. How likely is it the researcher can do a good job? • Contribution risk. How likely is the result to be considered as a scholarly contribution or a contribution to practice? • Publication risk. Are the results likely to be publishable? A researcher may have two or three research projects in the portfolio at a given time, so there is no need for sophisticated analysis. The main point is to consider these risks and balance the short term projects against longer term ones. 6
Cumulative Effect of Research A researcher who wishes to be recognized for good research in an area should plan to achieve a cumulative result from the research. Research should not be a set of random projects that show no coherent thrust. Projects should build upon one another and establish the researcher as an expert (a colleague). The cumulative research approach also supports the building of a mentor role and extending one’s influence. Opportunistic Action The value of a planning process to get a sense of direction and to establish priorities. The plan should not prevent opportunistic action. Opportunities for good research will come in unexpected ways at unexpected times. It is always a good idea to evaluate opportunities and not be convinced by the glitter of a great or glamorous chance. Yet one should not put things off when a good opportunity arrives. Two personal examples illustrate what I mean: • Service with an organization that serves mainly auditors was not in my plan, but when I was offered the opportunity I decided to take it. During the fifteen months I spent in New York, I conducted a state-of-the-art study of auditing and computers. This established me as an authority in the field and opened many other opportunities. • When I was offered the opportunity to go to Belgium for eighteen months to help start up the European Institute for Advanced Studies in Management, I first said I could not go because I had so many things to do. In examining the constraints that existed at the time and comparing them with a similar list for a year later, I discovered they were identical. The year was very productive. I revised Computer Data Processing, wrote a classic book, Management Information Systems, and wrote a monograph on Writing the Doctoral Dissertation. KNOWING YOUR RESEARCH STRENGTHS Research comes in a number of varieties. Rather than focusing on the variety of research methods, a more fundamental issue is for individuals to discover their own talents in the activities of research. I characterize these activities and talents as: • Theorize-synthesize • Design • Manage • Report 7
Everyone has some ability for performing each of these, but some are better than others. The reason for identifying these activities and the related talents is to encourage group research in which complementary skills are brought together to achieve a result that is better than research done alone. Theorize-synthesize. This activity takes existing ideas and formulates new ideas and frameworks. The person who is very good at this has a broad vision of the world and seeks ideas from many fields. He or she also has high creativity and ideaphoria (lots of ideas). Out of the disorder of many observations, experiments, articles and reports, the theorizer-synthesizer makes a framework or a theory that brings order and sets the direction for future research. Design. The designer of research thinks how to get data and other evidence so ideas and theories may be empirically accepted or rejected. Some people can visualize experiments or experimental systems and provide the design for research. Manage. There is a strong managerial aspect in research projects involving experiments or field study. Attention to detail and human relations skills in dealing with organizations and subjects are required for this task. Report. The report task is to explain clearly a research project and define its contribution. Clarity in exposition is the important talent for this activity. DEVELOPING RESEARCH IDEAS In many parts of the university, academic life is almost a closed system. Scholars talk to scholars, do research on the same set of problems, and publish for each other. They develop a jargon and a way of doing things that excludes anyone who is not part of their field. There may be some fields in the university where this is appropriate; being closed is not good for information systems. There is no substitute for a passionate interest in your field and fields that may intersect. Don t be too narrow. Creative, innovative ideas frequently arise at the intersection of disciplines. Ideas and practices from other disciplines often prompt great thoughts in your own. Information systems is an applied field. That does not mean that it does not have theory or have lots of very esoteric academic research possibilities. However, the reason for its existence is to provide research and instruction for a field of societal endeavor. There is a practitioner community. The problem is how to keep in touch with the problems of practitioners and use them to energize your own thinking and creativity. The value of keeping in touch with information systems practice is stated simply in a set of propositions: 8
CONSULTING provides relevant TEACHING MATERIALS that aid better teaching and can be used for WRITING PRACTITIONER ARTICLES CONSULTING provides relevant RESEARCH IDEAS, aids ACCESS TO RESEARCH DATA, and leads to RESEARCH ARTICLES. It may also aid in RESEARCH FUNDING These two propositions support the idea of getting practical experience and for keeping in touch with practitioners. Some ways are: • Consultation • Directing student projects in industry • Inviting practitioners to give lectures on selected topics to your classes • Teaching courses for practitioners (and getting them to interact about their problems) • Attendance and participation in professional meetings having practitioner attendance • Leaves in industry, both short term and long term DECIDING ON A RESEARCH METHODOLOGY The research methodology should fit the research question, but research can be conducted in a variety of ways. For example, assume the research question is “Why do managers resist the use of decision support systems?” There are a variety of ways meaningful research might be conducted. • Unsupported speculation. Formulation of explanations of decision support resistance based on a general knowledge of organizations and information systems and a general knowledge of the literature. Sometimes this activity can be very valuable; other times it is worthless. • Library research. A comprehensive examination of existing research that bears on the topic and a building of explanatory arguments with supporting references. • Case study. An in-depth examination of the behavior of one (or a small number) of executives relative to their use of decision support systems. • Survey. A questionnaire or interview method to ask executives about their experiences with decision support systems. 9
• Field study. By questionnaires, interviews, and observations, data on variables expected to be important in determining behavior relative to decision support systems are collected. Analysis is by standard statistical methods of correlation and determining significant differences. • Field experiment. A decision support system is proposed for an organization and studied as it is implemented under somewhat controlled conditions. • Laboratory experiment. An experiment in the use of a decision support system is developed, subjects observed, and data measurements collected in a controlled setting. • Mathematical modeling. An abstract model of executive behavior is proposed. Functional relationships are defined between organizational events and stimuli and organizational and executive responses. Assumptions are made and the consequences of these assumptions are examined. The point is that the entire range of research methods might be applied to the same problem area. The question is how to select a starting point. A reasonable starting point is always a survey of the literature. A next logical step is a case study in an organization to establish reality for future research. After the case study, other research methods may be selected based on funding, timing, etc. In general, surveys are most useful in the early stages of research or to establish or re-establish the state of practice. Field experiments are very difficult because the experimenter has little control over the organization. Laboratory experiments have the advantage of control over variables but they usually lack the richness of the work setting. Mathematical modeling has limited applicability in problems where behavior cannot be modeled. STARTING RESEARCH IN A NEW AREA The range of research methods suggests a strategy for initiating a new research area: 1. Literature review to write a survey paper for the field – primarily on the state of the art and the state of practice. 2. Case study in an organization or some period of observation of the phenomenon in its organizational setting. Case report for teaching or to illustrate research papers. 3. Paper outlining the state of research with weakness and needs defined. A proposal for a stream of research is described. 4. A field survey of practice if little is known; otherwise, begin with experiments. One of the first experiments maybe to replicate in a different setting, a different culture, or for a different kind of subject one or more well-known experiment reported in the literature. The results of the replication maybe reported if meaningful. 10
5. After a set of experiments, synthesize the concept, knowledge and research results in the area being researched. Explain the implications of research being summarized and define needs for further research. This can be a seminal paper for a topic. WHERE TO PUBLISH There are four types of publication outlets: scholarly journals, practitioner journals, conference proceedings, and books. Each of these has a role in populating a scholarly portfolio. Scholarly Journals Academics rank journals by their scholarly reputation. An article appearing in a journal is thus implicitly or explicitly assigned a scholarly value consisting of the merits of the article times the merits of the journal. The most valued scholarly journals have a formal peer refereeing process, a reputation for publishing good articles, and a high readership among the relevant scholarly community. This peer refereeing process is performed by three or more scholars in the field. The acceptance rate for the best journals is about 15% to 20%. Very few articles are accepted without some revision. The style of the scholarly articles places emphasis on the research methodology rather than the value of the results for practice. It is important to target the best journal that is read by the scholars you want to reach with your article. There are both general and specialized academic journals for a discipline. By knowing the best, you can make judgments about alternatives. The top rated general academic journals in information systems are: • Communications of the ACM (CACM) • Management Science • MIS Quarterly • Information Systems Research (ISR) There are other excellent, high quality general IS journals, but these are the major ones (at this time). Changes in editorial policy may change rankings. For example, CACM has historically published IS research but it is now interested only in articles having broad, general interest. ISR is a new journal, so placing it in the major journals reflects some judgment. Since many articles are targeted at a type of reader or a specific audience, a more specialized journal may do a better job of reaching them. There are very high quality specialized journals with high standards enforced by good refereeing. A top ranked journal targeted at survey articles is Computing Surveys. Well regarded specific journals are the transactions journals of the ACM and IEEE. Examples are ACM Transactions on Database Systems (TODS) and ACM Transactions on Software 11
Engineering Methodologies (TOSEM). Scholars in an area should be able to identify the top three specialized journals for publishing research. Practitioner Journals Practitioner journals are generally accorded little academic merit for promotion. There are some exceptions, such as the Harvard Business Review. This does not mean they have no value for an academic; it means they have a different purpose and different reward than the academic journals. Their purpose is to disseminate ideas (based on research when possible) on how to improve practice. They provide a method for linking academics and practitioners; identifying academic expertise for practitioners, identifying practitioner interest and expertise, establishing relevance of research and surfacing ideas for research (based on practice). Datamation presents an interesting case in terms of evaluation. It has a huge practitioner audience, but its contents are a mixture of thoughtful articles and trivia. On balance, however, it is a useful vehicle for communicating with practitioners. Proceedings Proceedings of most conferences and seminars do not do much for academic promotion, but again they have a different kind of value. Their value is in exposing ideas and getting feedback. Good ideas that are presented at conferences can be refined and published in the regular journals. If the conference is well attended and the proceedings are highly regarded (such as the Proceedings of the International Conference on Information Systems), an article in them may have a higher promotion value. Books Books can be textbooks or trade (practitioner) texts. There are two kinds of textbooks: those that innovate in some way and those that imitate. The text can be written for either elementary or advanced courses. These characteristics form a 2 x 2 matrix for textbook rewards. Types of Course Where Used Standard Advanced The market place gives you Doing it better may be given Imitate Content your reward. recognition by colleagues and Combination of market Major factor in colleague Presentation Innovative place and colleague recognition. recognition. 12
For example, I rank the first editions of every book I have written as an innovative book. The second edition for most of my textbooks cannot be classed as an innovation because the market moved toward what I had done. Being classed as innovative is dependent upon the rest of the market. A signification exception is the MIS book, Management Information Systems: Conceptual Foundations, Structure, and Development. The second edition remains an innovative book that straddles the standard and advanced markets. A good standard textbook is a big undertaking and should probably be left until your basic reputation is established. If you want to write one, my opinion is that you should have a comparative advantage for better pedagogical presentation or a significant comparative advantage as a writer. Trade books aimed at practitioners have a role similar to articles in practitioner journals. They are useful in communicating to practitioners but have low value for scholarship. There are, of course, notable exceptions. A practitioner book that is innovative and makes a significant impact on practice may gain academic standing. A GROUP STRATEGY FOR RESEARCH Faculty members tend to be individualistic; some of the reasons they like to be faculty members are individual responsibility and freedom. They don’t like committees and a lot of structure. However, there is a need for some group effort to leverage the work individual faculty members and graduate students. The approach is very simple. When there are two or more faculty members who have an interest in an area of investigation, do a short working paper together to define the area of interest and invite others to join in a research group. The group is informal with only a convener to handle simple announcements and housekeeping tasks and a discussion leader. The group establishes a regular meeting time (weekly, biweekly, or monthly). At each meeting, there is a discussion of items such as the following, all within the context of aiding each other in doing good research. • A draft of a research proposal from one of the group. • A draft of an article by one of the group. • Outstanding current articles on the topic of interest. • “Classic” articles on the topic of interest. • Practitioner-led discussion of practitioner needs. There should be more than one such research group in existence in a faculty group. An optimal number may depend on the general level of research activity. A low activity faculty might have one group for each eight to ten faculty members; a high activity faculty might have a group for each four or five faculty members. 13
If a group does not produce results, it is allowed to die and another group is formed. Under such a plan, each faculty member is actively part of at least one group. THE ROLE OF PRACTITIONERS IN PROMOTING GOOD INFORMATION SYSTEM RESEARCH There are two reasons a thoughtful information systems practitioner might take the initiative to promote good research at the university. The first is that a good department attracts good students who make good employees, and the way to make a good department is to get good people and encourage them to be active researchers. The second is that a good research department will attract good faculty who will be a resource for problem solving, consulting, and in-house teaching. A good approach for a practitioner interested in promoting excellence through research is to offer the following opportunities to faculty members: • An opportunity to meet with staff to discuss the needs of practice and to review the problems they encounter. • An opportunity to collect research data in the organization. This might range from case studies to field tests. In all cases, the ground rules for this interaction can be permission to start a project and permission to identify the organization in a report. It is always possible to disguise the organization, but often the identity of the organization makes the results more meaningful. For example, a large worldwide study of organizational culture was published without identifying the organization as IBM; reading the report is much more meaningful if the person knows it was IBM. • Provide opportunities for faculty members to take leaves in industry. One of the characteristics of a university is the idea that every so often, a faculty member should take a leave and go some other place. The “other place” is usually thought of as another university, but it can be a research organization or a position in the information systems function in an organization. It is helpful for practitioners to have some expectations about acceptance of ideas. My experience is that about one out of four practitioner ideas for research can be profitably carried out. Often, the actual research project is a small issue within a larger practitioner problem. SUMMARY To be a professor in a major research university, one must do research and publish research findings in major refereed journals. To develop practitioner contacts and maintain a free flow of ideas from the practitioner community, faculty must publish in practitioner journals and participate in professional meetings. 14
The strategy for an individual increases his or her worth to the organization. This strategy consists of searching out and accepting opportunities that develop experience, demonstrate individual competence early in a career, develop ability to mentor, and result in an expanding circle of professional contacts and colleagues (expanding to related fields and administrative bodies). The expanding circle of colleagues is achieved by regular attendance at conferences and by giving papers. A researcher can be more effective by knowing his or her comparative strengths for the tasks required for research. These include theorize-synthesize, design, manage, and report. A research and publications strategy requires some planning although unplanned opportunistic choices are not excluded. The planning is based on considerations such as the following: • Research needs in the field • Personal interests and preferences • Personal competence • Personal comparative advantage • Personal research portfolio planning • Cumulative effect of research There are many research methodologies from which to select. As part of the development of a new research area, it is useful to do library research to define what has been done and to do case research to gain practical insight. Survey research is valuable at certain times in the development of a research area. Research involving observations and experiments is valuable at another stage. Developing research projects can come through academic interaction, but in information systems, it is also vital to seek research ideas from the problems of the practitioners. This requires interaction with practitioners. The individual research strategy is supplemented by a group research strategy to provide leverage and quality assurance for individual research projects. The voluntary establishment and maintenance of research groups is a desirable way of getting synergism within the faculty. REFERENCES Dalton, G. W.; Thompson, P. H.; and Price, R. L. “The Four Stages of Professional Careers: A New Look at Performance by Professionals.” Organizational Dynamics, Summer 1977. Ives, B.; Harnilton, S.; and Davis, G. B. “A Framework for Research in Computer-Based Management Information Systems.” Management Science, 26:9, September 1980, pp. 910-934. Mason, R. O., and Mitroff, I. I. “A Program for Research on Management Information Systems.” Management Science, 19:5, 1953, pp. 475-485. 15
APPENDIX A TOPICS THAT DEFINE THE FIELD OF INFORMATION SYSTEMS The topics that follow define the field of Information Systems (also described by terms such as Management Information Systems, Organizational Information Systems, and Information Management). These topics are not necessarily unique to Information Systems; they may be included in the fields of Computer Science, Management Science, Cognitive Psychology, etc. However, the topics listed are within the context of information systems in organizations rather than being a topic of interest outside of any specific context or primarily within the context of another discipline. Note: Hardware, software, and communications technology for information systems represent underlying knowledge rather than topics of primary interest. Information systems professors and practitioners require a knowledge of the technology, however, their major interest is in the application of the technology rather than the development of new or improved technology. 1. Information technology and organizational strategy 1.1 Information technology in organizational tasks 1.2 Information technology in services and products 1.3 Information technology in systems that change intra and inter organizational relationships 1.4 Information technology in organizational transformation 1.5 Role of information technology functions in organizational design 1.6 Organizational design and information technology infrastructure 1.7 Comparative roles and activities of end-users versus information technology specialists 1.8 Information technology and knowledge work 2. Organization and management of the information systems function 2.1 Organization of the information systems function 2.2 Management of the information systems function including subfunctions such as computer operations, data administration, application development, information centers, etc. 2.3 Planning of information systems including alignment with strategy of the organization and planning for competitive advantage with information systems. 2.4 Diffusion of information technology in an organization 2.5 Allocation of information systems resources 2.6 Application development project management 2.7 Economics of information systems and organizational value of information systems 2.8 Evaluating information systems 3. Specifications for and requirements of classes of systems common to organizations (included in the general concept of management information systems) 3.1 Transaction processing systems 3.2 Applications for management of operations, management control, and strategic planning 3.3 Decision support systems 3.4 Executive support systems 16
3.5 Office automation systems 3.6 Expert systems 3.7 Coordination systems (electronic mail, messaging and group support) 3.8 Inter-organizational information systems 4. Information system application requirements 4.1 Human/machine interface requirements (including human information processing limits and behaviors) 4.2 Social system requirements socio-technical analysis) 4.3 Decision requirements (considering human differences) 4.4 Procedural requirements (considering human and organizational differences) 4.5 Eliciting and validating information systems requirements 4.6 Measuring value of information to recipients 5. Information systems development, implementation, and maintenance 5.1 Systems theory and theory of artifacts applied to information systems, application design, development, etc. 5.2 Participation in application design 5.3 Application development methods and methodologies (including prototyping and use of package software) 5.4 Application software design and development (including use of CASE) 5.5 Application software testing and quality assurance 5.6 Application software maintenance 5.7 Programming languages for application programming 5.8 Object-oriented design and programming 5.9 Retrieval and report generation 5.10 End-user computing software and applications 5.11 Implementation of information systems 5.12 User information satisfaction 5.13 Training in information system use 6. Development and maintenance of databases for organizations and design of record structures for applications. Emphasis of the information systems field is on logical design rather than physical design. 6.1 Data modeling 6.2 Logical database design 6.3 Data administration function 6.4 Security and integrity controls for databases 6.5 Data structures and relationship to applications 7. Development and maintenance of knowledge bases, text bases, and multi-media systems for organizational use 7.1 Knowledge engineering 17
7.2 Expert system development 7.3 Text-based systems 7.4 Multi-media systems 8. Impact/interaction of information systems, information systems technology and applications on humans in various settings. 8.1 Effect on individual users 8.2 Effect on group performance and group behavior 8.3 Effect on organizations including management and supervision structures and behaviors 8.4 Effect on society and societal interactions 8.5 Legal and ethical issues 9. Information systems personnel 9.1 Recruitment and selection of information systems personnel 9.2 Training of information systems personnel 9.3 Motivation and job satisfaction of information systems personnel 9.4 Performance evaluation 9.5 Career management for information systems personnel 10. Control, audit, and security for information systems 10.1 Error control and quality assurance in operation of computer applications 10.2 Human performance and errors in application use 10.3 Forms of fraudulent use and security violations 10.4 Security principles and security mechanisms for information processing installation, facilities, applications, and data 10.5 Audit procedures and use of audit tools and techniques in the computer information systems environment 18
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