A por trait of living & work ing in rural America summer 2021 - Legacy Ag Credit
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LANDSCAPES Summer 2021 Vol. 24, No. 1 Ag New Mexico Brett Valentine, CEO Contributing Editor: agnewmexico.com Chi Robb AgTexas FCS Tim McDonald, CEO Contributing Editor: agtexas.com Lauren Tatum Alabama Ag Credit Douglas Thiessen, CEO Contributing Editors: alabamaagcredit.com Brooklyn George/Amber Pratt Alabama Farm Credit Mel Koller, CEO Contributing Editors: alabamafarmcredit.com Samantha Southerland Wendy Tysinger Capital Farm Credit Jeff Norte, CEO Contributing Editor: capitalfarmcredit.com Tanya Foerster Central Texas Farm Credit Boyd Chambers, CEO Contributing Editor: ranchmoney.com Quay Owen Legacy Ag Credit Derrell Chapman, CEO Contributing Editor: legacyaca.com Amy Rayzor Lone Star Ag Credit Joe Hayman, CEO Contributing Editors: lonestaragcredit.com Lydia Laske/Julie Porter Louisiana Land Bank Stephen Austin, CEO Contributing Editor: louisianalandbank.com Tyra Knight Mississippi Land Bank Craig B. Shideler, CEO Contributing Editor: mslandbank.com Jessica Roebuck Plains Land Bank Gregg Lloyd, CEO Contributing Editor: plainslandbank.com Amie Willeford Southern AgCredit Phillip Morgan, CEO Contributing Editor: southernagcredit.com Lylla Joe Texas Farm Credit Mark Miller, CEO Contributing Editors: texasfarmcredit.com Ivory Good/Kacy Land CONTRIBUTORS Photographers: Gary Clark, Stephanie Defranco, Robert Fouts, Barbara Golden, Russell Graves, Mark Johnson, Lynsey Kramer, Mark Matson, Virgie Robb, Jennifer Robison, Eddie Seal, Kevin Sibley, Samantha Southerland, Jennifer Turner, Wendy Tysinger Writers: Sue Durio, Kimm Fromm Foster, Sheryl Smith-Rodgers Robert Fouts Landscapes is distributed free to Texas Farm Credit District customers and friends. To change your mailing address, send an email to Landscapes@FarmCreditBank.com. Please include your previous address, new mailing address and the name of your Farm Credit institution. Or send your old address MAGAZINE STAFF label and new address to Landscapes, Farm Credit Bank of Director of Corporate Design/Production Texas, P.O. Box 202590, Austin, Texas 78720-2590. Communications Lynette Alcorn Texas Farm Credit District lending cooperatives finance rural Bryan Gilbert Sallie Yeager real estate, agriculture, agribusiness and country homes in Managing Editor Administration/ Alabama, Louisiana, Mississippi, New Mexico and Texas. These Janet Hunter Circulation Writers Kelley Eickholt financing co-ops are owned by their customers. Kristin Stanley Phallan Davis Christine Forrest ON THE COVER: A curious calf peeps around a feeder on a Texas summer day. Photo by Farm Credit Bank of Texas
70564 FCBOT TEXT 1 6_24_2021 Innovators and entrepreneurs In agriculture, innovation can be the key to success — and even survival. Whether adopting new technology or trying new ways to reduce inputs and minimize water use, farmers and ranchers have always been innovators. These days, it helps to be an entrepreneur too — especially when it comes to marketing. More and more producers are adopting new strategies to target new customers. For some ag entrepreneurs, it’s about processing their raw products themselves. For others, it’s about selling directly to retailers or consumers who want to “buy local.” Turn the pages of Landscapes and meet a few ag innovators and entrepreneurs who are doing this and more — with the solid support of their Farm Credit lenders.
70564 FCBOT TEXT 2 6_24_2021 Jennifer Robison Lynsey Kramer Russell Graves 6 16 19 CONTENTS FEATURES 26 The right move Relocating from California to New Mexico 6 Hither and yon A Texas farm finds its pasture-raised meat in allowed Vaz Dairy to expand. demand when the pandemic hits. 30 Wedding bells and shotgun shells Alabama’s Auburn Oaks Farm hosts everything 10 Recipe for success A Louisiana farm family builds a salsa business from gala events to guided hunts. with Farm Credit support. 32 Hunters: your dream hunt’s here Pro fisherman Tim Horton builds a hunting 12 A meaty investment At Muenster Milling, what’s good for pets is getaway in northwestern Alabama. good for business. DEPARTMENTS 14 Dairy revival Fresh cheese and fresh air bring customers 3 Farm Credit News to Knolle Dairy Farms. 16 Bottling tradition 28 Farm Management Growing your market: strategies for growing Volleman’s Family Farm sells milk the farm-to-consumer sales old-fashioned way — in glass bottles. 19 Heritage reflected 35 Money Matters Farm Credit expands rate options for Diversification is the key to success for this short-term, variable-rate loans Louisiana ag entrepreneur. 22 Strip-till saves the soil 36 Postcards Deep-rooted respect Conservation practices fight wind erosion on a Texas coastal farm. Read these and more Landscapes articles online at FindFarmCredit.com. 24 Closing the loop Sustainability is a guiding principle at Full Circle Jerseys. Part of the Farm Credit System
70564 FCBOT TEXT 1 6_24_2021 farm credit news NEWS Farm Credit donates In response to February’s winter storm, Farm Credit organizations contributed Capital Farm Credit initiated the donation with a $50,000 gift. Farm Credit Bank of to winter storm relief $250,000 to help Texas rural communities. Millions of Texans were without power Texas matched the donation, and other local Farm Credit lending cooperatives quickly in Texas communities and water in the storm’s aftermath, and the economic toll is expected to cost billions. joined the effort. Partnering in the donation from Texas were: The unprecedented weather con- • AgTexas Farm Credit ditions hindered ag producers’ • Capital Farm Credit ability to restore operations. • Central Texas Farm Credit The combined donation supported: • Farm Credit Bank of Texas • Texas Department of • Heritage Land Bank Agriculture’s State of • Legacy Ag Credit Texas Agriculture Relief • Lone Star Ag Credit (STAR) Fund • Plains Land Bank • Texas and Southwestern Cattle • Texas Farm Credit Raisers Association (TSCRA) Disaster Relief Fund Two Farm Credit associations from other areas of the country also contributed. • American Red Cross Boleman elected to FCBT board; Floerke becomes vice chair Elections last winter brought changes to the Farm ranchers, farmers and rural youth. He is past pres- Cotton Council of America, the American Cotton Credit Bank of Texas (FCBT) board of directors. ident of the Texas Purebred Cattle Alliance and a Producers and the Cotton Foundation. Texas Farm Credit District stockholders elected former member of the Independent Cattlemen’s Floerke has been an Dr. Larry Boleman and reelected Jimmy Dodson Association and the Texas Beef Council boards. FCBT director since 2017. to the board. Their three-year terms began He currently is the superintendent of the Houston She is a rancher and hay Jan. 1, 2021. Livestock Show and Rodeo’s 4-H and FFA producer from Lampasas, Livestock Judging Contest. Texas. She and her During the board’s annual organizational meeting in January, FCBT directors reelected Dodson chair Dodson, of Robstown, husband co-own Agro- and elected Linda Floerke vice chair of the board. Texas, joined the FCBT Tech Services Inc., which board in 2003 and has provides liquid fertilizer, Boleman, a retired Texas served as board chair crop chemicals, custom A&M University execu- Linda Floerke since 2012. In addi- application, cattle protein tive and animal science tion, he chairs the Tenth supplements and other products and services to professor from College District Farm Credit farmers and ranchers. Station, Texas, previously Council and is immediate served on the Capital In addition, Floerke serves on the Texas A&M Jimmy Dodson past chair of the national AgriLife Extension Leadership Advisory Board for Farm Credit board of Farm Credit Council directors for eight years. Lampasas County and is a member of the Texas board. Agricultural Cooperative Council board. She is Dr. Larry Boleman He runs a cow-calf A farmer who grows cotton, corn and milo, a former director or trustee of numerous civic business with operations in Brazos and Burnet counties. Dodson also serves on the boards of the Texas organizations. Agricultural Cooperative Council and Gulf Coast His lifelong university career involved teaching, Cooperative. He is past chair of the National executive administration and extension work with S U M M E R 2 0 21 3
70564 FCBOT TEXT 2 6_24_2021 farm credit news Amie Pala succeeds Amie Pala was named Farm Credit Bank of Texas (FCBT) chief executive officer Her leadership and expertise extend to her roles on the Farm Credit System Larry Doyle as CEO effective Jan. 1, 2021. She succeeds Larry Doyle, who retired after 17 years with Disclosure Committee and the Farm Credit Captive Insurance Board. Pala of Farm Credit Bank the bank and 45 years in the Farm Credit System. holds a degree in finance from the University of Texas and an MBA from the University of Dallas. Pala was the bank’s chief financial officer for the past 10 years. Previously, During his years with the Austin-based she served for 15 years as vice president bank, Doyle transformed its business and treasurer. model, increasing high-quality earning assets and growing net income by 300% “Amie’s progressive leadership, knowl- and 235%, respectively. Over his tenure, edge and experience in banking, treasury capital increased $1.6 billion, and the bank management, capital markets and corpo- paid $735 million in patronage to Texas rate finance will be of remarkable value Farm Credit District associations. to Farm Credit Bank of Texas as she leads the organization forward,” says Jimmy Amie Pala Larry Doyle Dodson, FCBT board chair. Scholarship prepares students District lending for careers in agriculture cooperatives declare Farm Credit and Minorities in Agriculture, Natural Resources and Taofeek, of Ibadan, Nigeria, is pur- suing a Ph.D. in food science and record patronage Related Sciences (MANRRS) presented the 2021 Farm Credit/MANRRS VIP animal bio-health at Alabama A&M University in Huntsville. His goal is to to stockholders Scholarship to 30 college students nation- be a USDA senior research scientist Texas Farm Credit District lending wide this spring. Kenndall C. Bennett and so he can use his understanding of associations declared a total of Nurudeen O. Taofeek are the recipients in feed intake to help reduce the cost of $348.4 million in patronage based on the Texas Farm Credit District. poultry production. their 2020 earnings. The rural financing This competitive academic scholarship “I am very grateful to Farm Credit and cooperatives distributed patronage provides $1,000 and special training for MANRRS for the scholarship,” Taofeek checks to customer-owners in the outstanding MANRRS students who says. “Through MANRRS, I have spring, effectively reducing their have expressed an interest in Farm Credit. developed my public speaking and borrowing costs for the previous year. Scholars could participate in the Farm leadership skills. These have allowed The district comprises Farm Credit Bank Credit VIP Track of the 2021 National me to build my network and profes- of Texas and 14 local lending co-ops in MANRRS Conference in April. sional opportunities.” Alabama, Louisiana, Mississippi, New Bennett, of Zachary, Louisiana, stud- For more information, visit manrrs.org. Mexico and Texas. District net income ies agriculture and animal science at totaled $578.2 million in 2020. Southern University and A&M College in Farm Credit Bank of Texas — the fund- Baton Rouge. He’s using the scholarship ing bank for the associations — reported to pursue an agriculture career so he can a record $251.1 million in net income make a positive difference for others. for the year. It distributed 85.5% of its “Society is increasingly dependent on earnings to its stockholders and lending the agriculture industry,” Bennett says. partners in the form of patronage pay- “Through my work in agriculture, I plan ments and other dividends. to efficiently address the needs of those who experience hunger and have limited resources.” 4 LANDSCAPES
70564 FCBOT TEXT 3 6_24_2021 Farm Credit leaders introduce Congressional committee members from your state new Congress to ag issues Following are the House and Senate mem- bers from the Texas (or Tenth) Farm Credit The COVID-19 pandemic prevented association representing Farm Credit District — Alabama, Louisiana, Mississippi, Farm Credit directors and managers from institutions. New Mexico and Texas — serving on key visiting Capitol Hill this past spring. But committees in the 117th Congress. These Also, the council will coordinate the bien- it didn’t stop them from meeting with committees significantly influence federal nial Farm Credit “fly-in” to Washington, their elected officials. spending and legislation impacting agricul- D.C., this November. That’s when several The purpose — to introduce new mem- hundred association leaders from across ture and rural communities. bers of Congress to Farm Credit and the the country visit Capitol Hill for in-per- issues facing Farm Credit customers and son visits with their elected officials. House Committee on Agriculture rural communities. The meetings also Rep. Michael Cloud, Texas allowed Farm Credit leaders to reconnect Key legislative, regulatory priorities Among the council’s priorities this year Rep. Trent Kelly, Mississippi with members they’d worked with in the past. are to protect and advance Farm Credit Rep. Julia Letlow, Louisiana interests in the following areas. Rep. Barry Moore, Alabama Chance to tell Farm Credit story Rep. Filemon Vela, Texas Legislation: “Each new session of Congress brings opportunities to tell Farm Credit’s story • Pandemic response • Climate change and sustainability Senate Committee on Agriculture, to policymakers,” says Jimmy Dodson, Nutrition and Forestry Farm Credit Bank of Texas board chair • Support for minorities in agriculture Sen. Cindy Hyde-Smith, Mississippi and past chair of the national Farm • Rural infrastructure, including Credit Council board. expanded broadband service Sen. Ben Ray Luján, New Mexico • 2023 farm bill preparations Sen. Tommy Tuberville, Alabama “The November elections resulted in a significant turnover in the congressio- Regulatory matters: House Committee on Appropriations nal delegation from our district. Some • Pandemic-related relief Rep. Robert Aderholt, Alabama new House and Senate members aren’t • Paycheck Protection Program rules well-acquainted with agriculture or Farm Rep. John Carter, Texas • Appraisal requirements Rep. Henry Cuellar, Texas Credit’s impact on rural communities,” • Programs for young, beginning and Dodson says. “That’s why association Rep. Tony Gonzales, Texas small farmers leadership makes it a priority to help Rep. Kay Granger, Texas – ranking member educate new legislators about issues in “With so many urgent issues facing the Rep. Steven M. Palazzo, Mississippi rural America.” new Congress, it’s critical we engage our locally elected leaders to ensure Farm Senate Committee on Appropriations Online meetings — face to face Credit members’ concerns are heard,” Dodson was part of a Texas Farm Credit Sen. Richard Shelby, Alabama – vice chair Dodson says. delegation that met virtually with Sen. Martin Heinrich, New Mexico new House Agriculture Sen. Cindy Hyde-Smith, Mississippi Committee member Sen. John Kennedy, Louisiana Rep. Michael Cloud and his staff. Several House Committee on Financial Services Texas District associa- Rep. Sylvia Garcia, Texas tion directors also met virtually with Rep. Vicente Gonzalez, Texas Sen. John Cornyn. Rep. Lance Gooden, Texas Rep. Al Green, Texas The Farm Credit Council helped Farm Rep. Van Taylor, Texas Credit associations Rep. Roger Williams, Texas across the nation coordinate online meet- Texas Farm Credit (TFC) leaders met online with congressman Senate Committee on Banking, Michael Cloud of Texas, center, earlier this year. It was one of Housing and Urban Affairs ings with their elected several virtual meetings between Farm Credit association leaders officials and congressio- Sen. John Kennedy, Louisiana and new U.S. House and Senate Agriculture Committee mem- nal staffers. The council Sen. Richard Shelby, Alabama bers. Participants included TFC CEO Mark Miller, top right, TFC is the national trade Board Chair John Prukop, lower left, and Farm Credit Bank of Texas Board Chair Jimmy Dodson, center row, left. S U M M E R 2 0 21 5
70564 FCBOT TEXT 7 6_24_2021 hither and yon Yonder Way Farm produces pasture-raised meat and eggs, and covers miles of Texas to deliver directly to its customers THE KRAMER FAMILY Yonder Way Farm Fayetteville, Texas n St. Patrick’s Day, 2020, grass-fed beef, Capital Farm Credit Jason and Lynsey Kramer pastured pork, financed the family’s farm, knew something was going chicken and eggs located halfway between on when their phones every year to feed Houston and Austin. wouldn’t stop ringing. about 500 families. “Grocery stores were running out of food Meeting an urgent need Lynsey Kramer — especially meat, because they were The Kramers sell directly to retail custom- shutting down packing plants,” Lynsey ers, offering a wide variety of products says. “People were really scared.” they source from nearby farms. They’ve always believed small farms can make a big But there was plenty of meat in the freezer difference. And for them, the COVID-19 and on the hoof at Yonder Way Farm, pandemic was proof. the small Texas farm they financed with Capital Farm Credit. After all, they and Ordinarily it was enough to do business their four daughters produce enough five days a week — two at the farm store and three through deliveries in several cities. When sales tripled in spring 2020, things changed. Their store stayed open all Lynsey Kramer day, every day for about three months. “We’d have 80-100 cars in line to get in,” Jason says. “We have a great network of farms all around us, so every day we had bread, fresh vegetables and raw dairy coming in. We were rocking and rolling.” They also supply three restaurants and a top-rated culinary school. When those closed, the Kramers didn’t miss a beat. “Last year was hard for a lot of farms that just do wholesale and had nowhere to go with product,” Jason says. “Our wholesale suffered but our retail grew. People just needed food.” Discovering health and fulfillment The Kramers — from left, Ruthie, Laney Rae, Jason, Exie The Kramers haven’t always been farmers. Jo, Lynsey and Kaylyn — are all very involved in the fam- In the mid-2000s, Jason was a Houston ily farm. At left, pasture-raised hens soak up the sun near firefighter and Lynsey was a stay-at-home the event barn the Kramers built for their supper club. mom with a photography business. S U M M E R 2 0 21 7
70564 FCBOT TEXT 8 6_24_2021 Mark Matson Mark Matson Lynsey Kramer The Kramers sell products from Yonder Way Farm and other local farms at their store and in more than two dozen deliveries around Houston, Austin, College Station and Beaumont. At left, Ruthie cartons pastured eggs, their most popular item. At right, Jason readies meat, eggs, raw milk and other products for Austin customers. After developing some health problems, customers,” Lynsey says. “We wanted to “There’s going to be a slower growth they started thinking about what they were source as many local foods as possible. process. But an active, healthy animal is a eating. Soon they were driving to farms And we really wanted to be in control of good thing to eat. The meat is firm and has to buy produce and ordering meat from the whole process from the beginning visible muscles.” a ranch. to the end and create a community For their grass-fed, grass-finished beef, through food.” “Our health crisis gave us a love for food they lease 4,000 acres, also free of chemical — not just the way it tastes, but also being In 2012, the Kramers wanted to put down fertilizers and herbicides. the first step in preventive maintenance,” roots on their very own farm. It felt like Jason says. a miracle to find everything they wanted Financing with the right fit just down the road — nearly 40 acres, a The move to Fayetteville led the Kramers So when relatives moved to the country charming 1906 farmhouse, an 1800s barn to Capital Farm Credit. Jason appreciated in 2005 and asked Jason and Lynsey to manage their property, the couple jumped and even a store. how it understands agriculture and didn’t at the chance. want a balloon payment like other lenders. De-modernizing the farm First they put in a garden and bought “More than anything, it’s nice having those Soon the Fayetteville place was like an old some chickens for eggs. Next came a few co-op dividend checks,” he says. “It’s like farmstead again. Pasture-raised chickens pigs and cattle. And Yonder Way Farm I have fewer payments a year because fertilize the fields, so there’s no need for was born. they give me money back. Rolling that chemicals. And heritage-breed hogs rotate into some through the “We fell in love with growing our own other project pastures. For food,” Lynsey says. “We felt really fulfilled.” is beneficial in their hogs, Our health crisis gave us a love for food — farming.” It was so satisfying, they made farming a Jason chose a full-time family business. three-way cross not just the way it tastes, but also being Tim Knesek, Creating a community through food that has excel- lent marbling the first step in preventive maintenance.” Capital’s Houston mar- Over time, Yonder Way Farm developed and does well — Jason Kramer, Yonder Way Farm ket president, is loyal customers who were also interested outside. happy to see the in food and health. Best of all, their cus- “We’ve kind of de-modernized it,” Jason Kramers do well. He says the rural way of tomers prepaid and the Kramers delivered. says. “We put the animals in the environ- life attracts similar families more than ever. “We wanted to distribute our food directly ment they would naturally be in. They can “There was a time when rural living meant from our hands to the hands of our be active and move around. having a garden and your own fresh 8 LANDSCAPES
70564 FCBOT TEXT 9 6_24_2021 grass-fed beef and farm-raised eggs,” he Instagram followers. says. “The COVID-19 pandemic certainly “I can post a beauti- has increased the desire for city dwell- ful picture and keep ers and others to reconnect with rural people connected to America. Yonder Way Farm has been what’s going on at the visionary in positioning the business to farm. I had no idea Lynsey Kramer provide wholesome foods and experiences we would grow far people are looking for.” beyond our custom- ers on social media. And there’s room for more agricultural People are so inter- producers, the Kramers say. The farm’s heritage-breed hogs — a cross of Duroc, Berkshire and Chester ested in what we do.” “There’s no way a farm like ours can feed White — have dark skin to protect them from sunburn living on pasture. And after growing the masses,” Lynsey says. “But if there sales at least 70% since were more small farms like us, I feel that before the pandemic, they just moved The Kramers will tell you it’s hard work would benefit people. Honestly, it’s hard their store to the historic Fayetteville that never feels like a job. to keep up with the demand for our meat town square. and eggs.” “We were steered this way through the Launching a family legacy health benefits, but it transcended that,” Finding ways to connect Jason says. “We’re provided for and But the most rewarding part is doing To share the joy of local, seasonal food, life isn’t just about existing, it’s full of everything as a family — from tending the Kramers started a supper club three animals to scheduling orders and serving adventure.” CF years ago and hosted dinners for up to 150 customers. people. They had to suspend group meals Keep up with the Kramer Family at temporarily due to the pandemic. But they “It’s been incredible,” Lynsey says. “Our yonderwayfarm.com and on Instagram still post recipes, photos and family stories girls have definitely become independent, @fivechicksandafarmer. online and on Instagram. resilient and business savvy through being a part of what we do.” “Marketing for us is just sharing our daily journey,” says Lynsey, who has over 80,000 Yonder Way Farm’s Red Angus cow-calf herd grazes on several leased pastures. The Kramers produce 130 grass-fed calves, 400 pastured hogs and 10,000 pastured broilers a year — and up to 1,800 eggs a day. Lynsey Kramer S U M M E R 2 0 21 9
70564 FCBOT TEXT 1 6_24_2021 The Deshotels family founded 2 Sisters’ Salsa Company in their home kitchen.When it came time to expand, they turned to Louisiana Land Bank. From left are Sarah, Brooke, Patrick and Emily. PATRICK AND BROOKE DESHOTELS A RECIPE 2 Sisters’ Salsa Plaucheville, Louisiana Photos by Jennifer Robison Financing from Louisiana Land Bank enabled the for success Deshotels to grow their salsa business. A central Louisiana farm atrick Deshotels and his wife, Brooke, wanted to Getting started Deshotels, a graduate of Louisiana State family finds a growing start a business their young University, puts his agricultural business daughters could one day market for their salsa join. So the couple settled degree to good use — whether on his farm or when sourcing fresh ingredients with a Cajun kick. on a concept based on for his salsa. mutual passions — cooking and salsa. Along with running 2 Sisters’, the In 2015, the Louisiana Land Bank cus- Plaucheville resident farms crawfish, milo, tomers formed 2 Sisters’ Salsa Company, rice, soybeans, sugar cane and wheat. named for the girls, Sarah, now 17, and Given this, a salsa business may seem like Emily, 14. an unlikely choice. But it’s become big Today the family’s salsa products can be business for the family. found on store shelves across the country. “We love cooking together,” says Deshotels. But the secret to their success still starts at “Over time, we customized our salsa home — with authentic Cajun recipes they recipes by adding our own blend of spices. perfected themselves. 10 LANDSCAPES
70564 FCBOT TEXT 2 6_24_2021 Once we had a pretty good recipe, I was curious about the next step.” The family then tested their products among friends and soon realized they had a winning formula. Next, they began bottling and selling the salsa under the 2 Sisters’ brand. And the rest, as they say, is history. What began in the Deshotels’ kitchen has expanded into an industrial operation. The company’s five restaurant-style salsas — verde, honey, fiesta, jalapeño and original — are distributed in over 4,000 stores across 20 states. And they employ six full-time and four part-time employees. Using authentic Cajun recipes, 2 Sisters’ offers five different salsa flavors — original, honey, fiesta, Growing the business jalapeño and verde. The Deshotels first became Louisiana Land Bank customers 20 years ago when “We built the production facility to we feel we can build a business for quite the lender financed their home, the initial meet current and future demands,” says some time.” headquarters for 2 Sisters’. Deshotels. Keeping the As the company grew, they needed more David Bergeron, the couple’s loan officer, isn’t surprised by the salsa company’s shelves stocked space. Once again, the couple turned to success. Getting a customer to stray from their their local lender. This time Louisiana shopping list and try a new product Land Bank financed a 6,500-square-foot “I’ve worked with Patrick and Brooke for takes work. It falls on 2 Sisters’ sales and production facility and a 10,500-square- years. And I knew anything they touched marketing team to push the product foot standalone warehouse. The new would be successful,” says Bergeron, through promotions. warehouse gives 2 Sisters’ room to store Louisiana Land Bank vice president and their product. branch manager in Opelousas. “The average shopper is preprogrammed to buy what they’re used to at the grocery The production facility is an automated operation where the salsa is cooked and Expanding the store,” Deshotels says. “It takes about 10 marketplace years to build brand recognition. Along bottled. 2 Sisters’ manufactured 800,000 with selling the product at a great price jars of salsa in 2020 and expects to double Deshotels wants to sell their product point, we run ads, use social media and that number by the end of this year. directly to restaurants and eventually depend on the support of management at expand 2 Sisters’ the stores we sell in.” internationally. The company has found success. But “Our main goal Deshotels isn’t one to become complacent. is to promote our brand by con- “You haven’t won the game just by tinuing to push getting your product on the shelf,” says our unique salsa Deshotels. “Each time we see our salsa flavors,” says in a new market, we know all the work Deshotels. “We’re is worth it. It’s exciting.” PD offering grocery Visit 2sisterssalsa.com to purchase salsa or store aisle serv- find recipes made with the products. ings to introduce consumers to the salsa. As long as our products are featured promi- No longer a home-based operation, 2 Sisters’ now manufactures its salsa nently in stores, in a high-tech production facility in Plaucheville. S U M M E R 2 0 21 11
70564 FCBOT TEXT 12 6_24_2021 A meaty investment At Muenster Milling, what’s healthy for pets is good for business. A few years ago, brothers Chad and Mitch Felderhoff had a problem. Muenster Milling Co., the North Texas that had consumers paying more attention to their pets. Made for dogs, good enough for people The brothers’ goal is to provide nutritious food backed by science. Most of their ingredients have come from the same local family farms for generations. What’s feed mill their family has owned for four Mitch started the year by eating nothing changed, though, are their recipes. generations, was known for high-quality but dog food for a month. food for horses and “Obesity rates in canines and felines are pets. Sales were on the By February, everybody similar to humans’,” says Mitch, who stud- rise, but their mill was CHAD AND MITCH FELDERHOFF was talking about it — from ied sports medicine and nutrition in col- at capacity. To grow in newscasters to Jimmy Fallon lege. “A lot of that is because they eat way Muenster Milling Co. on “The Tonight Show.” a new direction, they too many carbohydrates. We want to lower Muenster, Texas took a chance on a the carb load to reduce obesity, which For Mitch, eating kibble and healthy ingredient pets Financing from Lone Star Ag Credit causes most chronic diseases in pets.” freeze-dried meat products love: meat. helped the brothers expand their was a way to demonstrate the Muenster Milling launched freeze-dried line of freeze-dried pet foods and company’s commitment to With financing from meat products eight years ago to give grow their business. quality. As he told customers Lone Star Ag Credit, pets more protein, vitamins and miner- the brothers turned in Muenster Milling’s blog, als. They’ve replaced some grains in their an old dress factory into a freeze-drying “we’ll do anything we can to make sure extruded foods with millet, grain sor- facility in 2018. And in 2020 their online we’re providing the best food possible for ghum, field peas, sweet potatoes and other sales tripled, thanks to innovative prod- their dog, so much so, that we’ll even eat options that have a lower glycemic index. ucts, clever marketing and a pandemic it ourselves.” Additions like salmon oil help pets feel full 12 LANDSCAPES
70564 FCBOT TEXT 13 6_24_2021 “ Brothers Chad, left, and Mitch Felderhoff co-own Muenster Milling, founded by their great- grandfather in 1932. Grandpa Freeze-dried meat provides tons of health benefits, Joe, Mitch’s goldendoodle, eats which is what drives our business: the ability to have their freeze-dried meat and meat-coated kibble. innovative products that deliver actual results.” – Mitch Felderhoff and eat less. And other ingredients sup- Mitch lost weight, lowered his cholesterol Mitch says Lone Star has been a valuable port healthy hearts, digestion and joints. and triglycerides, and stopped having partner for six years now. joint pain and headaches.) “We’re changing to give animals what “Craig knows what we’re doing, how they’re really supposed to eat — and using But it took a smart investment three we’re doing it and why we’re doing it,” supplements to provide the best nutrition,” years ago for Muenster Milling to meet Mitch says. “He’s helped us accomplish a says Chad, who oversees operations and the demand. lot of our goals. creates the recipes. “The freeze-dried line speaks to their “Freeze-dried meat provides tons of Variety keeps pets and owners happy innovation and entrepreneurship,” says health benefits, which is what drives our Craig Hartman, the brothers’ loan officer. business: the ability to have innovative With six freeze dryers and one on the “They’re very savvy and attuned to products that deliver actual results.” CF way, the brothers now produce 1.2 million pounds of shelf-stable meat a year. consumers’ needs. They took a calculated Learn more at muenstermilling.com. risk, and it’s paying off for them.” It’s all human-grade meat such as beef, pork, chicken, elk and venison. Muenster Milling makes freeze-dried treats and patties that can supplement or replace kibble. It also makes meal toppers that target specific health needs. And it Photos by Russell Graves coats some of its kibble in freeze-dried meat, powdered bone broth, oils and probiotics. The company sells its foods for dogs, cats, horses, chickens and fish through retailers in 22 states. It also produces private-label foods for other companies and ships to several countries. But if you order online, Muenster Milling will customize as little as one bag of dog food, offer a phone consultation and send a hand-written thank-you note. “We can add something that has a benefit for the dog and the owner,” Chad says of their My Custom Dog Food line. “Owners love their animals and want to spoil them. And what sounds better to a dog than a little bacon fat on top?” A bold step pays dividends If there was ever a time people lavished attention on their pets, it was during the COVID-19 lockdown. Online sales surged in 2020 as pet owners discovered they could have food custom- ized and delivered. The documentary “30 Chad wheels a batch of meat out of a freeze dryer, which removes moisture with cold and Days of Dog Food,” available on YouTube, pressure instead of heat to preserve flavor and nutrients. Dogs eat the finished product in boosted the brand, too. (Spoiler alert: treats, flavor enhancers, supplements, or as a complete and balanced diet. S U M M E R 2 0 21 13
70564 FCBOT TEXT 14 6_24_2021 Joe and Christina Knolle stock their farm store coolers with herb-flavored cheeses. Windows, at rear, look out on the processing facility. Photos by Eddie Seal A DAIRY REVIVAL Fresh air and fresh cheese attract customers to Knolle Dairy Farms. J oe Knolle Jr. didn’t intend to launch a new business in the “People have been cooped up in the house for a year, and they’re middle of a pandemic. ready for some fresh air and a drive in the country,” says Knolle. “They can buy fresh cheese and even watch it being made. The For four years, he and his wife, Christina, had been hatching a kids get to run around and see baby calves. And people love to plan to add value to their South Texas Jersey dairy operation. Their take pictures of my cows out in the pasture.” goal? To make and sell fresh Mexican-style cheese — queso fresco, in Spanish — on their farm at Sandia, northwest of Corpus Christi. World’s largest Jersey herd But in January 2020 they had to cut production because of indus- This is not the Knolle family’s first foray into the dairy products try milk surpluses. Then COVID-19 hit, and business. Fifty years ago, Knolle Jersey Milk Products their milk market dried up even more. was a popular South Texas brand. Knolle milk was CHRISTINA AND JOE KNOLLE JR. delivered door to door. Their cottage cheese, butter, There was only one thing to do — fast-track their Knolle Dairy Farms cream and ice cream were sold in local stores, and business plan and start making cheese, a move Sandia, Texas they had regional distribution centers in Harlingen, supported by their lender, Texas Farm Credit. Laredo and Victoria. Texas Farm Credit finances the A destination for cheese lovers dairy’s operating expenses. Knolle Jersey cattle were respected internationally, As it turns out, the timing was good. too. At one time, the herd numbered 8,000 cows — the largest Jersey herd in the world. Established in Since their November launch, Knolle Dairy Farms has become 1928 by Knolle’s grandfather and great uncles, it was also one of the a day-trip destination for cheese lovers and families looking for best, often winning national shows. “agritainment.” 14 LANDSCAPES
70564 FCBOT TEXT 15 6_24_2021 One of the last in South Texas By 2005, when Knolle joined his father in the business, they were milking 2,100 cows. But much of the state’s milk produc- tion and processing had moved to West Texas. “We had some conversations about keeping the herd going,” says Knolle. “We started doing more farming to cut feed costs.” In 2012, the family sold most of their herd. Joe and Christina downsized to a 300-cow operation — now one of the few dairy farms in South Texas. But producing milk near the Gulf Coast is tough when the product must travel 250 miles for processing, Knolle explains. The leap to value-added “We knew we had a broken business model and had to do some- thing to remain viable,” says Knolle, who has a degree in indus- Knolle Dairy Farms produces nine different flavors of fresh cheese plus curds. trial distribution. “We decided the only way to control our milk Fifty years ago, the Knolle family sold milk in glass bottles, like the one pictured. prices was to add value, by processing some milk ourselves.” Product promotion To do so, they required a lender who understood agriculture. Traditional and social media helped spread the word that Knolle “We needed an advocate for what we wanted to do,” he says. dairy products are back in South Texas. Weekend That’s why they approached Texas Farm Credit to events at the farm started drawing visitors. finance their operating expenses. Customers volunteered to help. And After extensive research, the couple set a people began booking private tours. “We decided the only way to new focus — to produce fresh cheese for “Tours are important from the dairy the local market. Selling cheese on their control our milk prices was advocacy perspective,” says Knolle. farm added an element of agritourism. to add value, by processing To teach visitors how to pair fresh “As a dairy in South Texas, our greatest some milk ourselves.” cheese with traditional cuisine, the liability is our location,” Knolle says. “We – Joe Knolle Jr. Knolles invite food trucks to the farm decided to turn our liability into an asset by on Saturdays to serve foods made with making a product that wasn’t available here.” their cheese. They’re also working with a spe- cialty retailer to place their products in local stores. A plan in motion When the pandemic struck, the couple had already started to But on-farm sales remain the dairy’s bread and butter. convert an existing barn into a processing facility and retail store. “We want to be a local niche producer,” says Knolle. “We don’t Construction and product development shifted into overdrive. By have aspirations to get too big.” November, they were ready to market nine flavors of traditional Mexican cheese — several infused with herbs and spices — and But big or small, the Knolles look forward to celebrating the dairy’s fresh curds. 100th anniversary in 2028, and Texas Farm Credit is eager to help. The Mexican-style cheeses are made in two to three days, 400 “We want to be a part of helping them reach that goal and pounds per batch, and are best eaten fresh. continue the family business for years to come,” says John Mayo, relationship manager with Texas Farm Credit in Robstown. JH “In Mexico, the best food is made with regional fresh cheese. But you can’t find that kind of cheese here,” says Knolle. “We want peo- ple in South Texas to taste the difference whole Jersey milk makes.” Christina and Joe Knolle Jr., seen with calves and nurse cows, continue to operate what was once the world’s largest Jersey farm. S U M M E R 2 0 21 15
70564 FCBOT TEXT 1 6_24_2021 bottling ventually, everything old is new again. That’s certainly the case for the Volleman family. TRADITION Originally from Luxembourg, Frank and Annette Volleman bought an old farm smack dab in the middle of Texas and turned it into a modern dairy operation with their own milk processing plant. This Central Texas dairy is bringing back Now, under the Volleman’s Family Farm label, they’re selling farm-fresh milk the old-fashioned glass-bottled milk and expanding its way — in glass bottles. And Central Texas Farm Credit is helping them make it happen. family business. Hill Country move The Vollemans can trace their dairy roots back to 1890, so milking cows comes naturally. As newlyweds in the 1980s, the young couple milked cows on a family farm in Luxembourg. But in the small European country roughly the size of a Texas county, expansion was difficult. “We saw the writing on the wall and knew we’d have Fresh from the farm, the Volleman family is now to relocate if we wanted to continue,” says Frank. bottling its own milk — the old-fashioned way. It can be found in select Texas grocers. Russell Graves 16 LANDSCAPES
70564 FCBOT TEXT 2 6_24_2021 THE VOLLEMAN FAMILY Wildcat Dairy Gustine, Texas Financing from Central Texas Farm Credit helped this dairy add land, equipment and a new processing facility to their operation. Left: Annette and Frank Volleman (kneeling) started Wildcat Dairy in 1993. Today, their four sons and expanding families are all part of the operation. Brianna Tucker They researched options in Europe. But four sons — Benjamin, Frank’s early-life experience in the U.S. David, Andrew and was influential. “I visited as an exchange Daniel — all now work student in high school,” says Frank. “I on the family farm. fell in love with the country.” “Annette and I grew up About this same time, several European in this business,” says dairies had relocated to New Mexico and Frank. “We wanted our West Texas. Frank and Annette took a boys to have the same vacation to tour those dairy hot spots. opportunity. Once But it was a discovery in the Texas Hill they finished college Country that put their plans in motion. and came home, we Russell Graves understood we’d need “We happened across a dairy for sale near to create something Comanche,” says Frank. “The location and new, or else we’d have existing improvements were top of the line, to make each slice of and we thought, ‘we can make something Eco-friendly glass bottles can be reused dozens of times. To sterilize the pie a little smaller. the glass bottles, the Vollemans added a custom bottle washer to happen here.’ ” We decided to create a their processing facility. bigger pie.” Dairy wildcatters In 1993, Frank and Annette purchased 330 Nowadays, with nearly 100 employees, “They work well together,” says Frank. acres along Wildcat Creek near Gustine, Wildcat Dairy has expanded to include “They understand their obligations. And Texas, and Wildcat Dairy was formed. a milking herd of 5,000 Holsteins, 4,000 they’re all equal partners, so they keep acres of forages such as corn silage, track of the numbers. There’s built-in They founded the dairy on four core prin- and the latest addition, a milk accountability, and they work hard for ciples — quality product, animal welfare, processing facility. each other.” sustainable operations and family focus. Each son has his own area of responsibility. “We’re going to provide only the highest Benjamin, the oldest, is the crop manager Bottle prospects quality milk,” says Frank. “That starts with The Vollemans undertake extensive and helps raise heifers. David manages our cows. They take good care of us, and research, planning and family discussions dairy operations and calf raising. Andrew we’re going to take excellent care of them.” before making major business decisions. is in charge of the processing facility. And Daniel, the youngest, oversees That vetting process resulted in the new Family stake distribution while also managing his processing facility. As the dairy operation grew, the Volleman uncle’s nearby dairy. “We didn’t just decide to put in a pro- family multiplied too. Frank and Annette’s cessing plant,” says Frank. “We initially S U M M E R 2 0 21 17
70564 FCBOT TEXT 3 6_24_2021 Russell Graves considered cultured dairy products like officer at Central cheeses and yogurt. But retailers kept men- Texas Farm Credit. tioning glass-bottled milk.” “I’ve known Travis So the Vollemans traveled the country for more than 10 inspecting bottling plants. They also years,” says Frank. conducted broad research to identify “Working with a gaps in the dairy market. reliable ag lender who understands “We wanted to find a new way to deliver the ups and downs milk,” says Frank. “It was part of our in this industry is long-term business plan and how we critical. The folks thought we’d make the pie bigger.” at Central Texas Equipment fills bottles of milk in a clean environment at the Earth-friendly product do an awesome Vollemans’ new processing plant. The plant, which is built for future job, and they know expansion, currently produces milk two days each week. Using eco-friendly glass bottles also agriculture.” appealed to the family. McKinney also appreciates the value of “As dairy farmers, we’re not afraid to their relationship. “Whole milk is our biggest seller,” says embrace environmental best practices,” Frank. “But chocolate is up there too.” says Frank. “Sustainability is important “Frank is an outstanding businessman and to our family and our business. Doing very forward-thinking,” says McKinney. “I The Vollemans’ bottled milk can be found our part to minimize plastics made a lot appreciate how his family works together in retail outlets in Central and West Texas. of sense.” to research and plan to ensure they make Their five-year goal is to cover the state by informed decisions. Their attention to supplying Texas’ larger grocers. The Vollemans view their target consumer detail is impressive.” as the expanding group of buyers who “We can crank up production in our connect with sustainability and appreciate Milk to market facility pretty quickly. However, we know how reusable glass bottles help the distribution will be a challenge,” says Under the Volleman’s Family Farm label, environment. Plus there are those who Frank. “Texas is such a massive state. But Frank and his family offer several milk view glass-bottled milk with nostalgia. we’re on pace to hit our year-one targets.” products — whole, 2%, chocolate, straw- “Of course we think that everyone will berry and vanilla. They recently added With all the Vollemans pulling in the same like our milk,” says Frank. “It tastes so cream to their line. And during the holi- direction, it may happen sooner than they much better out of a cold glass bottle — it’s days, they offer their immensely popular think. BWG the way milk is supposed to be served.” eggnog. Ideal ag lender But what’s their most popular product year-round? To bring their plan to life, the Vollemans contacted Travis McKinney, chief credit The Vollemans care for a closed herd of more than 5,000 head of Holstein dairy cattle. Russell Graves 18 LANDSCAPES
LegacyACA.com “Financing your Legacy” O F F I C E LO C AT I O N S CANTON BRANCH OFFICE We rise up together 335 WEST DALLAS STREET CANTON, TX 75103 (903) 567-2251 Over these past many months, we’ve all been challenged. From an unprecedented pandemic to extreme weather, the GILMER BRANCH OFFICE ag community has been hit hard. 1261 HIGHWAY 271 SOUTH But in agriculture we rise up. We grow. We produce. And we create. In challenging GILMER, TX 75645 times like these, those in agriculture find a way. (903) 734-5550 It’s in difficulty, that opportunity can be found. And the driving force of innovation is need. You’ve persevered and invented new ways to deliver smart ag practices that feed LONGVIEW BRANCH OFFICE our nation, conserve precious resources and enhance the rural lifestyle. 3538 FOURTH STREET Members of the ag community have continued to rise up and help each other. You’ve LONGVIEW, TX 75605 comforted fellow neighbors. You’ve lent a hand, provided a meal, shared an encouraging (903) 243-8031 word or simply been there. That’s not new in rural communities, or at Farm Credit. This unifying spirit of teamwork SULPHUR SPRINGS and common purpose is what makes agriculture special. It’s also the foundation of your BRANCH AND rural lending cooperative. ADMINISTRATIVE OFFICE At Legacy Ag Credit, we are here for you. It is our mission to support agriculture and 303 CONNALLY STREET rural communities by providing access to reliable and consistent credit in good times SULPHUR SPRINGS, TX 75482 and bad. We’ve been financing innovation in agriculture for generations. That won’t stop. (903) 885-9566 As an ag community, we’ll do what we’ve always done. We’ll come together. And we’ll rise up. SULPHUR SPRINGS Thank you for your hard work and generosity. And thank you for continuing to trust LENDING OFFICE Legacy Ag Credit with your ag lending needs. 319 MAIN STREET SULPHUR SPRINGS, TX 75482 (903) 885-9566 TERRELL BRANCH OFFICE Derrell W. Chapman 1541 SOUTH STATE HIGHWAY 34 Chief Executive Officer TERRELL, TX 75160 (972) 932-3610 Part of the Farm Credit System A S S O C I A T I O N S U P P L E M E N T – S U M M E R 2 0 21
New committee to advise on programs for young, beginning and small farmers One of Legacy Ag Credit’s priorities is to support people The committee’s objectives are to: who are trying to get started in agriculture. And the best • Help Legacy Ag Credit develop products, services, way to do that is to understand their challenges and learn rates and underwriting standards for the YBS demo- about their needs. graphic in our market and meet the mission of the That’s why Legacy recently formed a Young, Beginning and Farm Credit System Small (YBS) Farmer and Rancher Advisory Committee. • Represent the association at agricultural events The 2017 Census of Agriculture found there were 14,500 and meetings small farmers, 4,946 beginning farmers and 1,347 young • Gain valuable input on policy from the viewpoint farmers in the association’s 10-county territory. of the YBS farmer “At Legacy, we want to ensure we have the right loan prod- • Understand ways YBS farmers can further be involved ucts, financing tools and other resources to help as many in both Legacy Ag Credit and the agricultural commu- of these creditworthy producers as possible,” said Derrell nity as they continue their careers Chapman, association chief executive officer. • Learn the unique structure and benefits of doing The new YBS committee will be composed of several cus- business with Legacy Ag Credit and be advocates for tomers who are YBS producers themselves. They will advise the association the Legacy Ag Credit board of directors and management • Improve Legacy Ag Credit’s ability to attract high- on ways the association can make a difference. quality YBS borrowers $25,000 in scholarships awarded to local students Legacy Ag Credit expanded its scholarship program this year, awarding a total of $25,000 to nine northeast Texas students. Last year, seven students received a total of $20,000 in college scholarships from Legacy. The 2021 program included one $5,000 scholarship and eight $2,500 scholarships for college-bound students living in the 10-county territory served by Legacy. “After a year in which so many families were impacted by COVID-19, the Legacy Ag Credit board of direc- tors made it a priority to expand our scholarship funding,” said Derrell Chapman, association CEO. “By providing students with financial support to pursue their college studies, we’re investing in the next gen- eration of ag producers and rural leaders.” Visit Legacy Ag Credit’s Facebook page and website to learn about the 2021 scholarship recipients. L E G AC Y AG C R E D I T, AC A
M ar ch 2 0 2 1 L e g a cy A g C re d it S t Tw o m ill io n, fo ur hu nd re d an d oc k h ol d e rs 2,470,000 se ve nt y th ou sa nd d ol la rs Pa t ro n a ge B oa rd of D ir ec t or s Legacy Ag Credit returns $2.47 million in cash patronage to customers Legacy Ag Credit returned $2.47 million of its 2020 earnings to Sharing profits with members is one of the hallmarks of the eligible stockholders in March. cooperative business model. Patronage payments return a por- tion of the interest borrowers paid on their loans the previous “As a borrower-owned cooperative, Legacy Ag Credit keeps only year, effectively reducing their interest rate for that period. the earnings it needs for operations and returns the remainder to members,” said Derrell Chapman, chief executive officer. “Our Over the past 15 years, Legacy has returned more than $20 mil- board of directors approved this distribution based on the co-op’s lion in cash patronage to its customers. solid financial results in 2020.” Make payments. Transfer funds. Get billing statements. Legacy Ag Credit appoints new chief Do this and more with Ag Banking Online (ABOL) — our free mobile banking service. financial officer Legacy Ag Credit has named Heather Johnson chief financial officer. Johnson has 29 years of experience in financial report- ing, accounting and management in several industries. She has been with Legacy Ag Credit since 2011, most recently as controller. Previously at Legacy, she was accounting manager and a credit analyst. She holds a bachelor’s degree in accounting from Texas Christian University and is a certified public accountant. “Heather’s role has grown significantly since she’s been with Legacy Ag Credit,” said Derrell Chapman, chief executive officer. “Her extensive experience, integrity and understanding of our business made her the ideal choice for chief financial officer.” (866) 885-3522 She succeeds Daryl Belt, who retired after a 27-year Farm Credit career. LegacyACA.com “I’m grateful for the opportunity to join the seasoned manage- ment team here at Legacy Ag Credit,” she said. “As a borrower- owned cooperative, we have great people and a culture focused on serving our customers.” L E G AC Y AG C R E D I T, AC A
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