A NATIONAL MULTIMEDIA PLATFORM - Canadian Immigrant
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A NATIONAL MULTIMEDIA PLATFORM
DIGITAL • PRINT • EVENTS • AWARDS • SOCIAL MEDIA
www.canadianimmigrant.ca
+1 MILLION NEW IMMIGRANTS
WILL BE COMING TO CANADA IN
THE NEXT 3 YEARS — NEARING
1% OF THE POPULATION BY 2021
WHO ARE THEY?
60%
Economic
27%
Family class
12%
Refugees seeking a
+
Thousands of international
immigrants immigrants better life students and temporary
workers who want to stay
WHY TARGET IMMIGRANTS?
WHAT DO NEWCOMERS NEED? DID YOU KNOW?
Newcomers lack information
on career resources, social
• Jobs
55%
services, foreign credential
• Career tips and strategies MORE recognition and banking/
THAN mortgage information.
• Continuing education and training
• Foreign credential information of immigrants are
university educated.
61.8%
• English language help
• Banking, insurance and mortgage information
93%
• Small business resources Asia (including the Middle
East) is the top source
• Government and settlement services
continent of recent
• Immigration and visa advice immigrants, followed by
of immigrants can Africa (13.4%). Asian
• Meaningful connections conduct a conversation countries account for
in at least one official the top countries: the
• Inspiration to succeed
language. Philippines, India, China,
Iran, Pakistan, Syria and
South Korea.
TOP 8 IMMIGRANT PURCHASES
1. Bank accounts and credit cards
2. Cars
2/3 rds
plan to get further 10 Years
3. Cell phones education with university, It takes up to 10 years
language and job-related before immigrant
4. Furnishings and clothing courses in mind. And employment rates level
5. Computer and electronics nearly half will begin out with Canadian-born
training within 6 months people.
6. Schooling and training of arriving.
7. Employment services
8. Mortgages
(Source: 2016 Census and IRCC 2019-2021 Immigration Plan)
THE LEADING NATIONAL
MULTIMEDIA PLATFORM TO
REACH CANADIAN IMMIGRANTS
WHY CANADIAN IMMIGRANT?
SOCIAL
DIGITAL PRINT EVENTS AWARDS MEDIA
MULTI-PLATFORM ADVERTISING OPPORTUNITES
Canadian Immigrant is a national multimedia platform with one main goal: to help immigrants
succeed in Canada by providing the information, inspiration and connections they need.
Create and distribute Host cross-crountry events
high-calibre content in featuring exhibitors, speakers’
digital and print formats. series, practical workshops and
networking opportunities.
OUR APPROACH
Connect via digital strategy Present the only national awards
and social engagement with program that celebrates Canadian
immigrants in Canada and immigrants, youth, enterpreneurs and
potential immigrants globally. the settlement agencies that serve them.
Let us help you reach this growing demographic
through our dynamic programs!
AUDIENCE PROFILE
Gender and Age:
• 32-58 for print
• 22-54 for digital
• Highest index: 25-34
• Highest gender index: females 21-54
• 51% male, 49% female
• Length of time in Canada:
• 47% have been in Canada for less than 3 years
• 20% have been in Canada for more than 10 years
Geography:
• 4% Atlantic provinces
• 5% Quebec
• 50% Ontario
• 21% Prairies
• 18% British Columbia
• 23% International (India, US, Philippines, China, England)
Family:
• 75% are married
• 57% have children
• Average family size 3-4
Education:
• 78% are university educated
• More than 90% have a post-secondary education
• Show strong value for education and skills upgrade
Income:
• Average household income is $56,000
• 57% of audience HHI $60K+, 45% $75K+
Purchasing Decisions:
• 52% intend to buy a home in the next 2 years
• 58% use transit to commute to work
DIGITAL
Canadian Immigrant has a dynamic online
presence at canadianimmigrant.ca that reaches readers
both within Canada and internationally. The website is
further supported by a weekly e-newsletter with a national
subscription base of 50,000 and growing.
HIGHLIGHTS OF CANADIAN IMMIGRANT DIGITAL
• Newly redesigned, mobile-friendly website with easy-
to-navigate architecture and social media sharing.
• High-calibre content with topics ranging from career
advice, continuing education and immigration law, to
banking, money and business, to lifestyle and culture,
plus our hallmark people profiles. OPPORTUNITIES
• Listings of post-secondary institutions, bridging • Banner ads and widgets on home page or category
programs, licensing bodies and settlement agencies. channel of your choice.
• Resource-oriented information on careers and cities. • Sponsored content that you provide and we finesse
• Videos, guides and checklists. and post, with the support of our editorial team.
• Free sign-up prompts for additional guides and books. • A custom “Promotional Feature” about your
organization or expertise written by our editorial
team, with your final approval.
• Sponsored pop-up boxes or hyperlinks to your
business or service.
• Inclusion of your digital ad or sponsored content in
CANADIANIMMIGRANT.CA our weekly e-newsletter.
M O N TH LY U S ER S • Customized, unique e-mail blast to our e-newsletter
database.
• Become an expert in our new, interactive “Ask the
100,000+ 400,000 Expert” program. Questions from readers will be
shared with you to be answered on our website and
VISITORS PAGE VIEWS
social media.
• Work with us to create online guides, videos and
webinars, branded with your logo.
75% 25% • All inclusive digital bundle: target communities based
% WITHIN CANADA % OUTSIDE CANADA on geographic location and behavioural data sets.
• Customized combination of print, digital, event
and social media opportunities.
PRINT
Canadian Immigrant has been a national
magazine in print circulation since 2004. What began
as a humble, monthly magazine has evolved into a
dynamic multimedia platform utilizing strategic print
publications to leverage the best of the brand in all
its forms. Despite the downsizing of the mainstream
print industry, studies show that, unlike newspapers,
magazines are saved and shared long after their
initial date of release. Canadian Immigrant is
one of these publications! Recognizing these
evolving trends, Canadian Immigrant will now be
strategically published four times a year to support
our content and events, and reach our loyal readers
across all platforms.
HIGHLIGHTS OF CANADIAN IMMIGRANT OPPORTUNITIES
IN PRINT INCLUDE:
• Full-colour advertisements in a variety of sizes/
• Glossy magazine format with professional budgets.
photography. • Sponsored content provided by your brand with
• High-calibre editorial to help immigrants succeed support from our editorial team.
in Canada, with topics ranging from career advice, • Strategic placement of your ad in a Directed Content
continuing education and immigration law, to banking, environment.
money and business, to lifestyle and culture, plus our • Custom promotional feature about your organization
hallmark people profiles. or expertise written by our editorial team, with your
• Strategic, free circulation in locations such as public final approval.
libraries, settlement agencies and community centres • Work with us to create a multi-page print special on
in line with events in Greater Toronto Area, Metro a specific theme or topic, branded with your logo.
Vancouver, Calgary, Edmonton, Winnipeg, Halifax • Contribution of a regular expert column on a specific
and Ottawa. theme, written in journalistic style.
• Digital flip versions available at canadianimmigrant.ca. • Customized combination of print, digital, event
and social media opportunities.
EVENTS
NEW!
TORONTO VANCOUVER CALGARY EDMONTON WINNIPEG HALIFAX MISSISSAUGA BURNABY OTTAWA
The Canadian Immigrant Fair is Canada’s ultimate tradeshow and speakers’
series for skilled immigrants, newcomers, international students and other new
Canadians. Based on the three pillars of careers, education and settlement, the fair
aims to help immigrants who need information and inspiration as they look for jobs,
go back to school and settle into their new home. Our mission is to connect these
immigrants with immigrant service providers, educational institutes, government
services, employers and recruiters in a dynamic, face-to-face environment.
HIGHLIGHTS OF THE CANADIAN OPPORTUNITIES
IMMIGRANT FAIR INCLUDE:
• Become a national sponsor of all immigrant fairs
• Dynamic tradeshow in an accessible venue. across the country.
• Attendance varies by city from 500-2000. • Be a sponsor of two or more fairs.
• The events are free admission, with pre-registration • Be an exhibitor in one city.
encouraged online. • Have a 30 minute speaker session or workshop.
• Thoughtful speakers’ and workshop programming • Be a part of a careers panel session.
aimed to attract attendees. • Get your logo on all promotional material, flyers, ads,
• Expansive grassroots marketing efforts through poster website and posters.
distribution in key locations and social media. • Have print and online ads in Canadian Immigrant and
• Marketing in media partner publications such as the canadianimmigrant.ca as part of your package.
Metroland community platforms, Toronto Star, Suhaag • Be part of our paid social media campaign.
and Sing Tao. • Customized combination of print, digital, event
For sponsorship National Account Manager and social media opportunities.
opportunities,
please contact: Ricky Bajaj
tel: 905.273.8170 • cell: 416.856.6304
fax: 905.277.9917 • email: rbajaj@metroland.com
AWARDS
In 2009, Canadian Immigrant launched the only national awards program that
recognizes the achievements of immigrants to Canada, with the support of founding
and title sponsor RBC Royal Bank.
Some of the past winners include former Governor Generals of Canada Adrienne
Clarkson and Michaëlle Jean, national broadcaster Ian Hanomansing, star chef
Vikram Vij, entrepreneur/film producer Ajay Virmani and ballerina/artistic director
Chan Hon Goh, to name just a few.
In 2019, we celebrated the 11th annual RBC Top 25 Canadian Immigrant Awards.
With this group of winners, 275 inspirational immigrants will have been recognized 60,000+
by the awards over the last decade! This is a historic milestone that recognizes the NUMBER OF ONLINE
VOTES IN 2019
amazing contributions immigrants make to Canada, and we’re looking forward to
recognizing more winners with this honour this year.
HOW DO THE AWARDS WORK?
A SPECIAL
This national award asks readers to nominate and then vote online directly for OPPORTUNITY
individuals who have made a difference since their arrival in Canada, whether
Be a part of this historic
in business, academia, the arts or community service. After the nomination
year and beyond as an
phase (January-February), an esteemed judging panel of past winners shortlists
Associate Sponsor of
nominations to 75, whose profiles are then posted online for the voting phase
the awards.
(March-May). The final winners are determined by a combination of number of votes
and the judges’ merit scores, and announced in June at two ceremonies in Toronto To discuss this
and Vancouver. A special print edition of Canadian Immigrant will be issued to opportunity, contact
commemorate the winners.
Laura Jackman
Email:
OTHER HIGHLIGHTS OF THE AWARDS
ljackman@metroland.com
2020 will be the sixth year that RBC selects one of the winners for the Entrepreneur
Phone:
Award. 905-273-8111
It will also be the fourth year one of the RBC Top 25 will be selected for the Youth
Award, which recognizes the achievements of young immigrants (between 16 and 29).
For the third year the Settlement Agency Award will recognize the amazing work
settlement agencies are doing to help newcomers. Concurrent with the RBC Top 25
campaign, one winner will be selected after the nomination, shortlist and voting stage.
SOCIAL MEDIA
Canadian Immigrant’s social media presence has seen strong growth in the
last few years, with success on Facebook and Twitter. We post individual articles and
news on our various channels on a daily basis, as well as create strategic campaigns for
clients and our own programs and events. We are always looking for new and innovative
ways to capitalize on this ever-evolving medium to engage with our readers.
/canimmigrant
19,000 followers (as of Nov. 2019)
Growing by 100 Likes a week
@canimmigrant
24,000 followers and growing
Hashtags: #cdnimm #rbctop25 #canadianimmigrantfair
Close to 1,000 followers within one year, our LinkedIn
Page shares news and articles, as well as serves as a
key promotional tool for our events
With our increased use of video, both original and
shared, YouTube is a key channel to share video content
www.youtube.com/user/cdnimmigrant
@canimmigrant
Recently launched, our Instagram page targets the millennial
immigrant with visual storytelling and photos from our events
OPPORTUNITIES
1. Sponsored one-time posts on one or more social media channels.
2. Sponsored series of posts on one or more social media channels.
3. Boosted Facebook posts.
4. Customized combination of print, digital, event and social media opportunities.
EDITORIAL CALENDAR
Canadian Immigrant strives to create high-quality editorial from our hallmark “Success Story,” to how-to articles for
newcomers, to helpful careers and education content for immigrants looking to succeed in Canada. In addition to our regular
features and columns on wellness, career, parenting, immigration law, education and other columns, here are some highlights
of what we are planning for you in 2020.
PRINT
VOLUME 17 EDITION 1 • JANUARY/FEBRUARY 2020 VOLUME 17 EDITION 4 • SEPTEMBER/OCTOBER 2020
Soft skills in the workplace Small business and entrepreneurship focus
Wellness for newcomers How to build your ‘personal brand’ effectively
Winning advice from RBC Top 25 Canadian Immigrant Award Winners Easy-to-make recipes from your neighbourhood
Hot jobs for 2020 Spotlight on volunteerism
Immigrant power couples
VOLUME 17 EDITION 2 • MARCH/APRIL 2020
Immigrant Women of Inspiration feature VOLUME 17 EDITION 5 • NOVEMBER/DECEMBER 2020
Spotlight on newcomer entrepreneurs Advice for skill-building for newcomer youth
Rights in the workplace Intercultural relationships
Housing affordability Latest trends in using social media/technology to promote yourself or
your business
Canadian winter fun
VOLUME 17 EDITION 3 • JULY/AUGUST 2020
RBC Top 25 Canadian Immigrant Award winners
+ Settlement Agency Award
Being young and immigrant: challenges faced by newcomer youth
Advice for immigrant parents and families
SPECIAL ONLINE FEATURES • New video blogs and webcasts
• Inspirational immigrant profiles from across the country
• New “International Students” series
In addition to the news, columns, success stories, • New cities added to “Living in …” Canadian cities and province overviews
• New “Career Paths” series: engineering, nursing, accounting and more …
topical features and evergreen content posted to • Pre-arrival information and guide
• Cultural community profiles
canadianimmigrant.ca to help immigrants succeed in • New downloadable guidebooks on Parenting, Canadian idioms/expressions,
Housing and more ..
Canada, our website, updated regularly, will offer: • 2020 Multicultural Calendar
CANADIAN IMMIGRANT FAIR 2020 DATES
CITY DATE VENUE
HALIFAX April 17 Canadian Museum of Immigration
METRO VANCOUVER April 24 Hilton Metrotown Burnaby
TORONTO June 10 Metro Toronto Convention Centre
WINNIPEG July 21 Radisson Downtown Winnipeg
EDMONTON September 10 Fantasyland Hotel
CALGARY September 12 Genesis Centre
OTTAWA October TBD
VANCOUVER November 4 Vancouver Convention Centre East
MISSISSAUGA November Living Arts CentreNATIONAL RATE CARD - PRINT Deadlines
BOOKING MATERIAL STREET
POSITIONS 1X 2X 3X 5X ISSUE
CLOSE CLOSE DATE
Full page $4,363 $4,193 $3,978 $3,779 January Jan 14 Jan 23 Jan 30
½ page Horizontal $2,725 $2,407 $2,501 $2,373 March March 17 March 26 April 4
½ page Vertical $2,725 $2,407 $2,501 $2,373 July June 23 July 2 July 11
¼ page Vertical $1,695 $1,630 $1,555 $1,475 Sept. Aug. 25 Sept. 3 Sept. 5
1/8 page Vertical $955 $917 $868 $800 Nov. Oct. 13 Oct. 22 Oct. 31
COVER POSITIONS 1X 2X 5X Artwork
Inside Front DPS $16,099 $14,909 $13,699
Format:
• High-Res PDF (X-1a) - PREFERRED FORMAT
Inside Front Cover $8,915 $8,049 $7,479 • Adobe illustrator files all fonts converted to
outlines, embed all the images.
Inside Back Cover $8,915 $8,049 $7,479
• Adobe Photoshop files must be a resolution of
Outside Back Cover $9,369 $8,475 $7,899 300 dpi (400dpi if text is less than 10 points) and
should either be a high resolution jpeg (preferred)
or full size flat psd, eps or tiff file.
Specifications •
•
Indesign files must use CMYK colours
(process separation on).
• All colours must be converted to CMYK process
AD SIZE WIDTH HIGHT • Include ALL placed images and fonts
DPS Size = 17.5” x 10.875”
• 0.25” bleed added all-around
DPS with Non Bleed Trim Size 17.5” 10.875”
(16.5” x 9.875”)
DPS Size 16.5” 9.875”
DPS with Bleed
.25” bleed added all-around DPS bleed 18” 11.375”
(18” x 11.375”) (type safe area) (16.5”) ( 9.875”)
Full Page 7.75” 9.875”
(non - bleed)
Full Page Full bleed 9.25” 11.375”
Bleed (type safe area) (7.75”) (9.875”)
Full Page
.25” bleed
Non Bleed 1/2 pg h 7.75” 4.8125”
added all-around
(9.25” x 11.375”) 1/2 pg v 3.7917” 9.875”
7.75” x 9.875”
type safe area:
7.75” x 9.875” 1/4 pg 3.7917” 4.8125”
1/8 pg 3.7917” 2.325”
Circulation
Average total circulations
1/8 h
1/2 V 50 000
3.7917 x
9.875 Geographical Breakdown
1/2 H British Columbia - 15 000
1/4 V
7.75” x 4.8125”
Greater Toronto Area - 30 000
Alberta - 5 000
Individual figures based on January 2018 issue
Advertising Office
Correspondence, insertions and contracts, please send to:
Canadian Immigrant
3145 Wolfedale Road
Mississauga, Ontario L5C 3A9
T. 905.273.8170 / C. 416.856.6304
F. 905.277.9917
E. rbajaj@metroland.comONLINE RATE CARD
Creative Format Regular Price
Big Box 300 x 250 $30 CPM
Leaderboard (Desktop & Mobile) $30 CPM
728 x 90 (Desktop) & 320 x 50 (Mobile)
Rich Media Advertising Please discuss with
Frequency cap 2x per day your sales representative.
Newsletter $1000/Insertion
Frequency cap 2x per day
Newsletter $500
Frequency cap 2x per day
Newsletter (Exclusive) $4000
100% Share of Voice
Social Media Post $250/Per Post
100% Share of Voice
Customized sponsorship packages are available.
Sponsorship Please speak with your sales representative.
Leaderboard Leaderboard ( mobile) Leaderboard
website (desktop)
website (mobile)
newsletter
Big Box
Big Box
Reach
Newsletter Subscribers: 50,000 • Newsletter Frequency: Weekly • Social Media Reach: 47,000Canada is home to the highest number of immigrants among G7 countries, and will continue to maintain this spot through to 2036. Make sure your brand is at the forefront of their journey. Contact us today. Canadian Immigrant 3145 Wolfedale Road Mississauga, Ontario L5C 3A9 T. 905.273.8111 F. 905.277.9917 E. ljackman@metroland.com W. www.canadianimmigrant.ca
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