A NATIONAL MULTIMEDIA PLATFORM - Canadian Immigrant
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A NATIONAL MULTIMEDIA PLATFORM
DIGITAL • PRINT • EVENTS • AWARDS • SOCIAL MEDIA
www.canadianimmigrant.ca
1.2 MILLION NEW IMMIGRANTS
WILL BE COMING TO CANADA IN
THE NEXT 3 YEARS
WHO ARE THEY?
58%
Economic
25%
Family class
15%
Refugees seeking a
640,000+
International students
immigrants immigrants better life who want to stay
WHY TARGET IMMIGRANTS?
WHAT DO NEWCOMERS NEED? DID YOU KNOW?
• Jobs
• Career tips and strategies
• Continuing education and training
• Foreign credential information of immigrants are
university educated.
• English language help
• Banking, insurance and mortgage information
• Small business resources Asian continent (including
• Government and settlement services the Middle East) is the
top source of recent
• Immigration and visa advice
of immigrants can immigrants, followed by
• Meaningful connections conduct a conversation Africa (13.4%). Asian
countries account for
• Inspiration to succeed in at least one official
language. the top countries: India,
Phillippines, China, Iran,
Pakistan, Syria and
TOP 8 IMMIGRANT PURCHASES
South Korea.
1. Bank accounts and credit cards
2. Cars
3. Cell phones plan to get further
education with university, It takes up to 10 years
4. Furnishings and clothing
language and job-related before immigrant
5. Computer and electronics courses in mind. And employment rate level
6. Schooling and training nearly half will begin out with Canadian-born
training within 6 months people.
7. Employment services of arriving.
8. Mortgages
(Source: 2020 IRCC Immigration Levels https://www.canada.ca/en/immigration-refugees-citizenship/news/notices/
supplementary-immigration-levels-2021-2023.html)
THE LEADING NATIONAL
MULTIMEDIA PLATFORM TO
REACH CANADIAN IMMIGRANTS
WHY CANADIAN IMMIGRANTS?
SOCIAL
DIGITAL PRINT EVENTS AWARDS MEDIA
MULTI-PLATFORM ADVERTISING OPPORTUNITES
OUR APPROACH
Let us help you reach this growing demographic
through our dynamic programs!
AUDIENCE PROFILE
DIGITAL
HIGHLIGHTS OF CANADIAN IMMIGRANT DIGITAL
OPPORTUNITIES
CANADIANIMMIGRANT.CA
MONTHLY USERS
PRINT
HIGHLIGHTS OF THE CANADIAN IMMIGRANT OPPORTUNITIES
IN PRINT INCLUDE:
• Full-colour advertisements in a variety of sizes/
• Glossy magazine format with professional budgets.
photography.
• Sponsored content provided by your brand with
• High-calibre editorial to help immigrants succeed support from our editorial team.
in Canada, with topics ranging from career advice,
• Strategic placement of your ad in a Directed Content
continuing education and immigration law, to banking, environment.
money and business, to lifestyle and culture, plus our
• Custom promotional feature about your organization
hallmark people profiles. or expertise written by our editorial team, with your
• Strategic, free circulation in locations such as public final approval.
libraries, settlement agencies and community centres
• Work with us to create a multi-page print special on a
in line with events in Greater Toronto Area, Metro specific theme or topic, branded with your logo.
Vancouver, Calgary, Edmonton, Winnipeg, Halifax
• Contribution of a regular expert column on a specific
and Ottawa. theme, written in journalistic style.
• Digital flip versions available at canadianimmigrant.ca.
• Customized combination of print, digital, event and
social media opportunities.
IN-PERSON EVENTS
NEW
TORONTO VANCOUVER CALGARY EDMONTON WINNIPEG HALIFAX MISSISSAUGA BURNABY OTTAWA
The Canadian Immigrant Fair is Canada’s ultimate tradeshow and speakers’
series for skilled immigrants, newcomers, international students and other new
Canadians. Based on the three pillars of careers, education and settlement,
the fair aims to help immigrants who need information and inspiration as they
look for jobs, go back to school and settle into their new home. Our mission
is to connect these immigrants with immigrant service providers, educational
institutes, government services, employers and recruiters in a dynamic,
face-to-face environment. With that in mind, due to the pandemic, in 2020
we launched a virtual version of our Canadian Immigrant Fairs with the same
elements as our in person fairs, all done online.
HIGHLIGHTS OF THE CANADIAN OPPORTUNITIES
IMMIGRANT FAIR INCLUDE:
• Become a national sponsor of all immigrant fairs
• Dynamic tradeshow in an accessible venue.
• across the country.
• Attendance varies by city from 500-2000.
• Be a sponsor of two or more fairs.
• The events are free admission, with pre-registration
• Be an exhibitor in one city.
encouraged online.
• Have a 30 minute speaker session or workshop.
• Thoughtful speakers’ and workshop programming
• Be a part of a careers panel session.
aimed to attract attendees.
• Get your logo on all promotional material, flyers, ads,
• Expansive grassroots marketing efforts through poster
• website and posters.
distribution in key locations and social media.
• Have print and online ads in Canadian Immigrant and
• Marketing in media partner publications such as the
• canadianimmigrant.ca as part of your package.
Metroland community platforms, Toronto Star, Suhaag
• Be part of our paid social media campaign.
and Sing Tao.
• Customized combination of print, digital, event
For sponsorship National Account Manager • and social media opportunities.
opportunities
please contact: Ricky Bajaj
tel: 905.273.8170 • cell: 416.856.6304
fax: 905.277.9917 • email: rbajaj@metroland.com
ONLINE EVENTS
CANADIAN IMMIGRANT WEB CONFERENCE SERIES
Due to the COVID-19 Pandemic, the 2020 events planned for Canadian Immigrant were put on hold. With that, we have
launched a sector specific web conference series for Internationally Educated Professionals (IEPs). In 2020, we saw
over 1,800 people registered for these webinars, with topics ranging from Nursing, Law, IT, Engineering and Accounting.
These 90 minute sector specific webinar had a speaker presenting on the topic at hand and was accompanied by a soft
skill speaker and career coach to round out the presentations for all attending.
OPPORTUNITIES
• Become a national sponsor of all immigrant web conferences throughout the year.
• Be a sponsor of two or more web conferences.
• Be a sponsor in one webinar.
• Conduct a 30-minute speaker session in one or more of the webinars.
• Get your logo on all promotional material, flyers, ads, website and newsletters.
• Have print and online ads in Canadian Immigrant and canadianimmigrant.ca as part of your package.
• Be part of our paid social media campaign.
• Customized combination of print, digital, event and social media opportunities.
Previous clients include:
ONLINE EVENTS
PRESENTS On the lines of our in-person fairs, these two Virtual fairs offer a dynamic environment for
immigrants who need help as they look for jobs, go back to school and settle into their
new home. Virtual attendees had the opportunity to connect with exhibitors at the Fair,
including employers, recruiters, immigrant service providers, educational institutions and
more. Along with the speaker sessions, attendees were able to upload their resumes for
the always popular resume critiquing to be provided valuable feedback after the event.
Previous clients include: • Easy to use virtual booth set up with customizable
features
• The virtual events are free admission, with pre-
registration encouraged online.
• Thoughtful speakers’ programming aimed to attract
attendees running throughout the day via Zoom.
• Chat and video featuring allowing vendors to connect
directly with participants
• Uploading on participant resumes for critiquing to
attract attendees
• Expansive marketing efforts through various partners
including the Torstar online and print network, print
and digital marketing materials in key locations, social
media advertising nationwide and national grassroots
networking.
OPPORTUNITIES
• Become a national sponsor of all immigrant virtual fairs
across the country.
• Be a sponsor of two or more fairs.
• Be an exhibitor in one fair.
• Have a virtual 30-minute speaker session or workshop.
• Be a part of a careers panel session.
HIGHLIGHTS OF THE CANADIAN • Get your logo on all promotional material, flyers, ads,
IMMIGRANT VIRTUAL FAIR INCLUDE: website and posters.
• Dynamic virtual tradeshow hall. • Have print and online ads in Canadian Immigrant and
• Over 1,600 registrants for each fair, over 52,000 online canadianimmigrant.ca as part of your package.
hits and over 17,000 page views. • Be part of our paid social media campaign.
• Ability to have fully branded virtual booth with custom • Customized combination of print, digital, event and
booth lay out and avatar selection social media opportunities.
AWARDS
In 2009, Canadian Immigrant launched the only national awards program that
recognizes the achievements of immigrants to Canada, with the support of founding
and title sponsor RBC Royal Bank.
Some of the past winners include former Governor Generals of Canada Adrienne
Clarkson and Michaëlle Jean, national broadcaster Ian Hanomansing, star chef
Vikram Vij, entrepreneur/film producer Ajay Virmani and ballerina/artistic director
Chan Hon Goh, to name just a few.
In 2020, we celebrated the 12th annual RBC Top 25 Canadian Immigrant Awards.
With this group of winners, 300 inspirational immigrants will have been recognized 70,000+
by the awards over the last decade! This is a historic milestone that recognizes the NUMBER OF VOTES
IN 2020
amazing contributions immigrants make to Canada, and we’re looking forward to
recognizing more winners with this honour this year.
HOW DO THE AWARDS WORK?
This national award asks readers to nominate and then vote online directly for
A SPECIAL
individuals who have made a difference since their arrival in Canada, whether
OPPORTUNITY
in business, academia, the arts or community service. After the nomination Be a part of this historic
phase (January-February), an esteemed judging panel of past winners shortlists year and beyond as an
nominations to 75, whose profiles are then posted online for the voting phase Associate Sponsor of
(March-May). The final winners are determined by a combination of number of the awards.
votes and the judges’ merit scores, and announced in June at two ceremonies To discuss this
in Toronto and Vancouver. A special print edition of Canadian Immigrant will be opportunity, contact
issued to commemorate the winners.
Laura Jackman
Email:
OTHER HIGHLIGHTS OF THE AWARDS
ljackman@metroland.com
2021 will be the seventh year that RBC selects one of the winners for the
Phone:
Entrepreneur Award.
905-273-8111
It will also be the fourth year one of the RBC Top 25 will be selected for the
Youth Award, which recognizes the achievements of young immigrants (between
16 and 29).
For the third year the Settlement Agency Award will recognize the amazing work
settlement agencies are doing to help newcomers. Concurrent with the RBC
Top 25 campaign, one winner will be selected after the nomination, shortlist and
voting stage.SOCIAL MEDIA
Canadian Immigrant’s social media presence has seen strong growth
in the last few years, with success on Facebook and Twitter. We post
individual articles and news on our various channels on a daily basis, as
well as create strategic campaigns for clients and our own programs and
events. We are always looking for new and innovative ways to capitalize on
this ever-evolving medium to engage with our readers.
/canimmigrant
20,500 followers (as of Nov 2020)
Growing by 100 Likes a week
@canimmigrant
27,000 followers and growing
Hashtags: #cdnimm #rbctop25 #canadianimmigrantfair
Close to 5,000 followers, our Linkedin page shares
news and articles, as well as serves as a key
promotional tool for our events
With our increased use of video, both original and
shared, YouTube is a key channel to share video content
www.youtube.com/user/cdnimmigrant
@canimmigrant
Recently launched, our Instagram page targets the millennial
immigrant with visual storytelling and photos from our events
OPPORTUNITIES
1. Sponsored one-time posts on one or more social media channels.
2. Sponsored series of posts on one or more social media channels.
3. Boosted Facebook posts.
4. Customized combination of print, digital, event and social media opportunities.EDITORIAL CALENDAR
Canadian Immigrant strives to create high-quality editorial from our hallmark “Success Story,” to how-to articles
for newcomers, to helpful careers and education content for immigrants looking to succeed in Canada. In addition to
our regular features and columns on wellness, career, parenting, immigration law, education and other columns, here are
some highlights of what we are planning in 2021.
PRINT
VOLUME 18 EDITION 1 • JANUARY/FEBRUARY 2021 VOLUME 18 EDITION 4 • JULY/AUGUST 2021
Resilience in Action during COVID-19 Inclusive workplaces
Managing your career transition as a newcomer to Canada Intercultural connections
Winning advice from Top 25 Canadian Immigrant Award Winners Tips for starting a small business
VOLUME 18 EDITION 2 • MARCH/APRIL 2021 VOLUME 18 EDITION 5 • SEPTEMBER/OCTOBER 2021
Immigrant Women of Inspiration feature: Heroes on the frontlines Immigrant power couples
of the pandemic Is Canada racist?
Spotlight on volunteerism
Smart answers to behavioural interview questions VOLUME 18 EDITION 6 • NOVEMBER/DECEMBER 2021
Top 25 Canadian Immigrant Award winners + Settlement Agency Award
VOLUME 18 EDITION 3 • MAY/JUNE 2021 Canadian winter fun
Starting your life in Canada
Looking for jobs during the pandemic
Summer fun: Making the most of the warm weather
SPECIAL ONLINE FEATURES
In addition to the news, columns, success stories,
topical features and evergreen content posted to
canadianimmigrant.ca to help immigrants succeed in
Canada, our website, updated regularly, will offer:
CANADIAN IMMIGRANT FAIR 2021 DATES
CITY DATE VENUE
HALIFAX April 30 Canadian Museum of Immigration
METRO VANCOUVER April 16 Hilton Metrotown Burnaby
TORONTO November 20 Metro Toronto Convention Centre
WINNIPEG July 23 Radission Downtown Winnipeg
EDMONTON September 10 Fantasyland Hotel
CALGARY September 8 Telus Convention Centre
OTTAWA October 8 The Westin Ottawa
VANCOUVER November 4 Vancouver Convention Centre East
MISSISSAUGA November 19 Living Arts CentreNATIONAL RATE CARD - PRINT Deadlines
BOOKING MATERIAL STREET
POSITIONS 1X 2X 3X 5X
6X ISSUE
CLOSE CLOSE DATE
Full Page $4,363 $4,193 $3,978 $ 3,779 January Jan 12 Jan 14 Jan 30
½ Page Horizontal $2,725 $2,407 $2,501 $ 2,373 March March 16 March 18 April 3
May/June
July June
June 122 June 24
3 June 19
July 10
½ Page Vertical $2,725 $2,407 $2,501 $ 2,373
July/Aug
Sept. Aug.20
July 17 Aug.22
July 19 Sept.
Aug 74
¼ Page Vertical $1,695 $1,630 $1,555 $ 1,475
Nov.
Sept/Oct Oct. 12
Sept 14 Oct. 14
Sept 16 Oct.2 30
Oct
/8 Page Vertical
1
$ 955 $ 917 $ 868 $ 800
November Nov 9 Nov 11 Nov 27
COVER POSITIONS 1X 6X
3X 12X
6X
Inside Front DPS $16,099 $14,909 $13,699
Inside Front Cover $8,915 $8,049 $7,479
Inside Back Cover $8,915 $8,049 $7,479
Outside Back Cover $9,369 $8,475 $7,899
AD SIZE WIDTH HIGHT BLEED SAFE AREA Artwork
Full Page 8.5" 10.875" 0.125" bleed 8”x10.375 Format:
Full Page 7.75" 9.875" non-bleed -
• High-Res PDF (X-1a) - PREFERRED FORMAT
•
Half Page (Horizontal) 7.75" 4.825" non-bleed - outlines, embed all the images.
•
Half Page (Vertical) 3.75" 9.875" non-bleed -
300 dpi (400dpi if text is less than 10 points) and
1/4 Page (Horizontal) 3.75" 4.825" non-bleed - should either be a high resolution jpeg (preferred)
1/3 Page (Horizontal) 7.75" 3.325" non-bleed - •
• (process separation on).
1/8 Page (Horizontal) 3.75" 2.275" non-bleed -
• All colours must be converted to CMYK process
Double Page Spread 17" 10.875" 0.125" bleed 16.5”x10.375 • Include ALL placed images and fonts
• 0.125” bleed added all-around
Double Page Spread 16.25” 10.125" non-bleed -
1/8 (H)
1/2
Full Page Full Page
(V)
Bleed Non-Bleed 1/2 Page 1/4
(H) (H)
Double Page Spread Double Page Spread
Bleed Non-Bleed
Correspondence, insertions and contracts, please send to:
Canadian Immigrant
3145 Wolfedale Road
Mississauga, Ontario L5C 3A9
T. 905.273.8170 / C. 416.856.6304
F. 905.277.9917
E. rbajaj@metroland.comONLINE RATE CARD
Creative Format Regular Price
Big Box 300 x 250 $20 CPM
Leaderboard 728 x 90 $30 CPM
Rich Media Advertising Please discuss with
Frequency cap 2x per day your sales representative.
Newsletter - Article in newsletter $1000/Insertion
Frequency cap 2x per day
Newsletter Ad (Big Box or Leaderboard) $750
Frequency cap 2x per day
Newsletter (Exclusive) $6000
100% Share of Voice - 70,000 subscribers
Social Media Post $250/Per Post Per Platform
(Facebook, Twitter, Linkedin, Instagram)
Customized sponsorship packages are available.
Sponsorship Please speak with your sales representative.
Leaderboard Leaderboard ( mobile) Leaderboard
Big Box
Big Box
ReacReach
h
Newsletter Subscriber: 70,000 • Newsletter Frequency: Weekly • Social Media Reach: 60,000+
Newsletter Subscribers: 50,00 0 • Newsletter Frequency: Weekl y • Social Media Reach: 47,00 0Canada is home to the highest number of immigrants among G7 countries, and will continue to maintain this spot through to 2036. Make sure your brand is at the fore front of their journey. Contact us today. Canadian Immigrant 3145 Wolfedale Road Mississauga, Ontario L5C 3A9 T. 905.273.8111 F. 905.277.9917 W. www.canadianimmigrant.ca Ricky Bajaj phone: 416.856.6304 email: rbajaj@metroland.com
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