A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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Nº 67 · DECEMBER 2020
A different
season starts
CHARITY AUCTION Interview
Athletes and artists support Elisabeth Rodríguez, general
the Foundation’s initiative director UPS Spain and Portugal
Summary Team 3
(04) A different
Nº 67 · DeCember 2020
season starts
CHARITY AUCTION Interview
Athletes and artists support Elisabeth Rodríguez, general
the Foundation’s initiative director UPS Spain and Portugal
Communications Director of
Real Madrid:
Antonio Galeano.
Publications:
David Mendoza.
Communications Director of the
Real Madrid Foundation:
Ana Sanjuanbenito.
Editors: Javier Palomino,
Madori Okano and Nacho Díaz.
Photography: Helios de la Rubia,
Víctor Carretero, Pedro Castillo,
Antonio Villalba, Borja Abreu, Jesús
Troyano, María Jiménez, Real
Madrid’s Historic Heritage Center,
and the Real Madrid Foundation.
4 18 24
Editorial: Real Madrid Foundation.
Production and distribution::
Report. International. Campus and clinics. EDICIONES REUNIDAS, S.A.
GRUPO ZETA REVISTAS
Schools start a different Back to in-person Zero COVID-19
CORPORATIVAS
season. training in international infections at the campus c/ Pedro Muñoz Seca, 4
projects. programs and clinics held (3a planta). 28001 Madrid.
over the summer with all Tel: 915 863 300.
10
pertinent safety measures General Director Magazine Unit:
in place. Óscar Voltas.
Corporate Development
Coaching. Director: Carlos Silgado.
Sports & Values Head of section and editorial
32
Academy consolidates coordinator: Pablo Fernández.
the online training model Coordinator: Elena Llamazares.
during the pandemic. Heartwarming news. Editor-in-Chief: Milagros Baztán.
Writers: Julio Fernández and Isabel
Tutor. Design Manager: Noelia
Corbatón. Layout: Arantza Antero
16
Interview.
35
Contest. Read our
and Carlos F. García.
Elisabeth Rodríguez, magazine closely and win
General director UPS a prize.
Spain and Portugal.
38
REAL MADRID FOUNDATION
In some countries using
Heritage. a mask is not mandatory
Real Madrid’s 34-Ligas while practicing sports.
reign.
Elisabeth Rodríguez,
general director UPS
Spain and Portugal.
4
Report 5
T
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
he Real Madrid Foundation’s so-
cial sports schools in Spain, 42
for football and 27 for basketball,
started this season at 80% of their
normal activity. More than 5,000
boys and girls five to 17 years old attend them
in 11 autonomous communities. The full and
partial scholarship program continues this year
for 70% of the participants in partnership with
institutions such as Endesa and the La Caixa
Foundation.
The more than 200 coaches trained in
the Foundation’s specific methodology have
received training on the health protocol to apply
during the entire season due to the pandemic.
The new Sport&Values Academy will allow
outside coaches to train in the Foundation’s
specific methodology Por una educación REAL:
valores y deporte (For a REAL Education: Values
and Sports), based on the Entrenando fútbol,
enseñando valores (Training Football, Teaching
Values); Iniciación al valorcesto (Introduction to
Valusketball), Fútbol y valorcesto inclusivos (In-
clusive Football and Valusketball), and Competir
para compartir... valores (Competing to Share...
Values) manuals.
One new aspect is that if at any point dur-
ing our current health emergency the in-person
practices cannot be held, beneficiaries can
enjoy online sessions to keep safely practicing.
A group of children from the La Chopera social sports school show their enthusiasm with safety measures in mind. Registration may also be done online now.
Two new social sports schools
Social sports schools
The start of this season has meant the opening
of a total of 35 social sports football schools, 13
adapted basketball schools, nine social sports
basketball schools, seven inclusive football and
start a different season
basketball schools for minors with ASD, Down’s
PROTOCOL syndrome, or PDD, three wheelchair bas-
ketball schools, and two adapted football
Temperature- schools for integration. It has also meant
Enthusiastically and after an atypical summer, Real Madrid taking and the gradual restarting of the Founda-
tion’s projects in health centers, peni-
Foundation’s social sports schools in Spain slowly started up sanitizing hands tentiaries, youth correctional facilities,
their activities the first week of October, ensuring all the health nursing homes, and centers to assist
and materials the disadvantaged like Emprendeporte
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
measures against the coronavirus were securely in place (Entrepresports, for the unemployed) or
is our new daily the physical activity programs for the
routine homeless.
Two new social sports football schools
in Spain have been added to the portfolio
this year: in Alcalá de Henares, Madrid, with
MOMO Sports Club La Dehesa; and the foot-
6
REAL MADRID FOUNDATION
PLAYING
The ConecTEA Foundation
and the Ideo school, new
Real Madrid Foundation
partners in projects with
OUR
children with different
The new normal at adapted basketball school practice at the Josep Tarradellas abilities
elementary school in Las Tablas.
ball for integration school in Cazalegas, Talavera
de la Reina, supported by Ébora Formación
(Ébora Training).
The Alcalá de Henares school has 80 spots
New collaborators
The Real Madrid and ConecTEA Foundations have
signed an agreement so that children with autism
can join the social sports football and basketball
PART
this season which can be increased to 150 in schools in the Community of Madrid. The Founda-
line with demand. They offer two 90-minute tion’s schools have for more than five years been At MAPFRE, we protect people
weekly practices and their beneficiaries can
and the environment today
pioneers in the integration of children with Autism
also participate in the 14 games scheduled Spectrum Disorders through weekly sports prac-
to ensure the future tomorrow.
in the Real Madrid Foundation’s Social Sports tice. Half of participants receive a scholarship to
Tournament in Valdebebas, as usual. ensure access without discrimination on the basis
The Cazalegas school is the result of the of ability, gender, origin, or socioeconomic status.
successful previous collaboration between the Coaches trained specifically to care for these chil- #PlayingOurPart
Real Madrid Foundation and Ébora Formación dren guide them to develop their cognitive, motor,
organizing two summer football campuses. and social skills and abilities.
The new school, with 80 spots, offers a type of
REAL MADRID FOUNDATION
This year, the Real Madrid Foundation has a
football with values to children who are or are new partner in the capital: the Ideo school, in the
not at risk of social exclusion. The local partner Fuencarral-El Pardo district. This private center will
has made a decrease in the participants’ fee provide continuity in its facilities for the social sports Find out more about how we're
possible. They train two days a week and can inclusive football school and the social sports bas- playing our part at MAPFRE.com
also participate in the Foundation’s schools’ so- ketball tournament in the pandemic so that none of
cial sports tournament in the Real Madrid City, its beneficiaries, with or without a disability, has to
which is always an unforgettable experience. interrupt their sports and values sessions.
8
Report 9
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
Butragueño and Villacís’s BASKETBALL
The center has
institutional visit a basketball
as well as
Emilio Butragueño, Director of Institutional Relations for Real an adapted
Madrid, and Begoña Villacís, Deputy Mayor of Madrid, visited the basketball
Faustina Valladolid municipal sports center, in the neighborhood
school
of Vilcálvaro, an example of the collaboration between the
Foundation and the City Council
T
he goal of the visit led by Butra-
gueño and Villacís was to learn
about the activities taking place
at one of the Foundation’s social
sports football and value schools
in municipality facilities. Today, the Real
Madrid institution runs 24 projects in these
kinds of centers.
The Faustina Valladolid center is one of
the venues where the Foundation has been
carrying out its activity the longest. The col-
laboration, which goes back more than 15
years, aims to ensure access to high quality
educational sports to all the youth of Madrid,
regardless of their personal circumstances or
abilities. This center also holds a Real Madrid
Foundation social sports basketball school
and a social sports adapted basketball
school.
During the visit, Butragueño said a few Butragueño: “Ensuring children
words and highlighted “the importance of
have access to educational sports in
being able to ensure children have access
to educational sports in quality facilities.” Vil- quality facilities is essential”
lacís added that, “The Real Madrid Founda-
tion works very actively to ensure that sports
reach every corner of our city, offering an
alternative recreational activity which is es- correctional facilities, 10 children’s projects
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
sential for many of our children.” in hospitals, three programs for the home-
less, two for the unemployed, and a physical
20 years of collaboration activity program for people over 60. A total
In Madrid, the Foundation is running 11 of 40% of these activities are carried out in
Emilio Butragueño, Director of Institutional Relations for Real Madrid, and Begoña
social sports football schools, eight bas- Madrid City Council municipal facilities in a
Villacís, Deputy Mayor of Madrid, talk with players from the social sports football
school in the Faustina Valladolid municipal sports complex. ketball schools, 14 adapted sports schools close collaboration which goes back more
for different abilities, 11 projects in youth than 20 years.
10
Coaching 11
The Foundation launches the the adaptation of coaching sports practice to
different neurological disorders and types of
Personal and professional development
Life and sports share the ability to constantly
Sports & Values Academy disabilities backed by the Foundation’s expe-
rience in the field in the area. The Real Madrid
institution has a long history of focusing on
improve, resilience, teamwork, communication,
and leadership. At each workshop, participants
will discover their skills and learn to hone them
diversity with wheelchair basketball projects to give the very best of themselves in three
The Real Madrid Foundation is adapting to the new times and and with adapted social sports schools for
children with autism and neuromuscular
developmental areas: social, emotional, and
family. Aspects like the ability to work in teams,
the circumstances arising from the pandemic by launching a disorders. emotional intelligence, learning based on neu-
new online platform to extend its training offering to coaches, roeducation, and positive education based on
Psychology and sports mutual respect and the needs of each stage
counselors, and physical education teachers not related to the This program is rounded off with the 1st Virtual will be worked on.
Real Madrid institution Coaches’ Convention inspired by the two pre- The workshops are 100% online, cost 25
vious Coach Conventions: Learning from the euros, and started in December. They last five
T
Best, also for sports education profession- hours spread over two days. They will offer
he new Sports & Values Academy (For a REAL Education: Values and Sports), als. It includes one-time sports psychology personalized services and a virtual follow-up
is backed by 20 years of experi- explained in the manuals: Entrenando fút- workshops applied to daily life like Train Your and support service for the participants who
ence in training in the Founda- bol, enseñando valores (Training Football, Mind and personal development workshops want to take their personal and/or profes-
tion’s sports techniques around Teaching Values), Introducción al valorcesto being rolled out in some of the Foundation’s sional change to the next level.
the world. It is starting off with (Introduction to Valusketball), and Fútbol y social sports projects such as Emprendeporte
two complete online courses: Educación en valorcesto inclusivos (Inclusive Football and (Entrepresports).
REAL MADRID FOUNDATION
valores a través del deporte (Education in Valusketball), adapted to the different groups Sports psychology is one of the cor- The course on inclusive sport is
Values through Sports) and Curso de deporte that the Foundation serves. nerstones of these online training sessions, one of its kind in Europe and aims
inclusivo (Course on Inclusive Sports), both 96 The course on inclusive sports is specific based on the positive values of sports ap-
hours long and that can be taken in full or in and unique in Europe and aims to increase plied to different personal areas. The program
to increase the number of sports
blocks. The program is based on the specific the number of sports professionals trained also includes a section dedicated to healthy professionals trained to work with
Real Madrid Foundation methodology called to work with people with physical, cognitive, lifestyles that the Real Madrid Foundation people with special needs
Por una educación REAL: Valores y Deporte and sensory functional diversity. It pursues promotes.
12 13
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
Online training,
for the social sports
schools coaches too
G
The health emergency caused by the iven the current circumstances
and taking advantage of the
coronavirus pandemic has made online possibilities of online training
training the new best friend of the and our experience during
quarantine, the new coaches
coaches from Real Madrid Foundation’s at the social sports schools have already
Training Area started training on the Foundation’s spe-
cific methodology online. This is yet another
measure to minimize the risk of coronavirus
infection and guarantee the continuity of
projects around the world.
We are growing in Ukraine ogy, and learn about the transmission of On the left, online
Real Madrid Foundation’s Training Area of- the positive values of team sports through training in Ukraine
Above, Argentinean
fered its first online course for a dozen new tactical-technical content, planning, and
participants of the
football and basketball coaches running educational competition. online training.
the two social sports schools opened this Over quarantine, all of the schools’ staff
season in Kiev, Ukraine. The two projects demonstrated how well they could adapt to
are supported by local partner Epicentr for an online environment with basic childcare
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
Children and add 80 beneficiaries to the activities, which were complemented by
more than 400 the Foundation has in that psychological support and tutoring.
country.
For this training adapted to the pan-
demic, blocks of content were developed Argentina steps up to plate
to introduce the coaches to the Foundation’s The American continent has also adapted to
philosophy, learn more about its methodol- this new tool. The Real Madrid Foundation
14 15
to receive one-to-one support from training
coordinators.
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
The social sports school in the com-
munity of Guaquitepec, located in the mu-
nicipality of Chillón in the northwest of the
state of Chiapas, opened in the 2018-2019
season and serves more than 200 benefi-
The online format ciaries from three schools in the area that
made it easier practice football and basketball with values.
for participants The school promotes female participation in
sports activities since a growing number of
to have one- female students have joined.
to-one support
from training
More than sports in Peru
coordinators The Real Madrid Foundation carried out two In addition to playing football and basket- Training over video
online basketball training sessions for 11 ball, the beneficiaries participate in tutoring, conference call
with instructors
coaches from Huachipa, Lima, Peru, where values, theater, crafts, dance, and music
from Huachipa,
The Argentinean school serves more the Real Madrid Foundation runs a social workshops, preventing the development of Lima, Peru.
than 500 children and young people from sports school in collaboration with the NGO structures of school drop-out and social exclu-
neighbourhoods at risk of social exclusion CESAL. This is the fifth training the school sion. They also receive snacks after each of the
in Buenos Aires. Online training gives the has received, a project with a long history that sessions. Parents participate in the school’s
children’s comprehensive training continu- serves more than 250 children in vulnerable activities and attend specialized workshops to
ity. During the season and given the current situations. strengthen the core of the family.
limitations, coaches will receive in-person
and online trainings, depending on the
health regulations being applied, and will
be complemented by the Sport & Values
Academy’s courses.
Online sessions in Mexico
The coaches of the social sports football
school in Campeche, Mexico attended the
2 nd Online Training in Football. They con-
sisted of two sessions and strengthened
aspects like interactivity and collaboration
between participants.
The social sports project the Real Madrid
Foundation runs with local partner the CESAL
NGO and its partner in the field, YES-Youth,
allows 75 beneficiaries (40 boys and 35 girls)
to practice football with coaches who use
Above, content has developed the first online training of the sports as a means of social inclusion and
from the training season for the coaches of the Claudio Ma- to promote educational values. In addition
in Campeche;
below, coaches
rangoni social sports school (Buenos Aires, to the sports activities, children are offered
who participated in Argentina), which opened in June 2016 with tutoring and their psycho-pedagogical and
partner the Sports and Values Civil Associa- nutritional needs are covered.
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
the course held in
Guaquitepec, both tion. For two days, participants learned more Still in the Central American country, the
in Mexico. about the Por una educación REAL: valores Guaquitepec social sports school hosted the
y deporte (For a REAL Education: Values and 1st Online Training based on the Foundation’s
Sports) methodology in the sports model, specific methodology for football and bas-
the content of practice, and the sports ketball coaches from participating schools
planning applied to starting to learn about and the Mexican Pro-Education Board. The
basketball with values. online format made it easier for participants16
Interview 17
Elisabeth
Rodríguez
General director UPS Spain and Portugal
UPS aligns itself once more with the values of
the Real Madrid Foundation by collaborating
for the fourth consecutive season with the
social sports wheelchair basketball school in
the Community of Madrid
Why did you choose to collaborate with this came back very excited. Many have strated positive attitudes and behavior during Practice at the
social sports
Foundation program? even wanted to repeat the experi- the competition.
wheelchair
At UPS we firmly believe in diversity and social ence. What most of them highlight basketball school
inclusion, in our company and in the communi- is how surprised they were by how What does it mean for UPS to be in charge in the La Masó
ties in which we operate. We are firmly con- hard it was to play from a wheelchair of shipments from Madrid to the Founda- sports complex
vinced that everyone should the opportunity to move, to keep the ball, and even to tion’s international projects? in Madrid in
collaboration with
to play a sport, with the physical and cognitive throw it. As our employees say, these I always say that at UPS we don’t deliver pack-
UPS (photo from
benefits that that kind of activity brings with it. kids always teach them several les- ages, we deliver dreams. We’re happy to be November 2017).
And in that I think we are in line with the sons, not just because of their skills able to help and be part of the Real Madrid Above, Elisabeth
Real Madrid Foundation’s values. We with the ball but because of their enor- Foundation’s projects, even outside Spain. Rodriguez (UPS)
trust that together we can continue mous values of respect, teamwork, and Wherever we deliver, we know that we are and Enrique
Sanchez (RMF),
working to improve the quality of comradery. helping to create a better future.
during the
the lives of the children who play resigning of the
sports at the Foundation’s social What is UPS’s view of sports as an edu- agreement (photo
sports schools. Our support for cational and inclusive tool? Deliveries with soul from November
social and sports wheelchair bas- We’ve realized that in the social sports UPS, whose global logistics network moves 2019).
ketball during another season not tournaments (where players from the in- 3% of the world’s GDP every day, lives
only makes us happy but it also al- clusive schools participate with other chil- by the following motto when transporting
lows us to give these children the chance dren) the values of equality and comradery materials and medicines: “It’s not a
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
to develop at all levels. are even more evident when their families package, it’s a patient.”
and the young people from other schools
Within the framework of your volunteering participate. Their motivation to work hard Values of the Foundation
program, some of your colleagues partici- and how proud they are is very clear when The UPS volunteers highlight values such
pated in adapted training sessions. How they’re playing with their parents or sib- as respect, teamwork, and comradery
was their experience? lings. We loved the concept of the White shown by the beneficiaries of the
All the UPS employees who have participated Card, to recognize anyone who demon- wheelchair basketball schools.18
International 19
The Battambang social sports football school
works with minors affected by polio or who
have been victims of accidents with anti-
personnel mines, a group with difficulty
integrating into society
To the left and
above, children
T
during football
practice at the he beneficiaries of the Battam- Enrique Figaredo since April 2000. Its mis-
Battambang bang social sports school, led sion is to serve people with disabilities, fa-
school. To the right,
by the Real Madrid Foundation cilitate access to education and primary care
Kike Figaredo with
beneficiaries of the in partnership with the NGO to children and young people in vulnerable
Cambodia
project. SAUCE, start a season marked situations, support their families, help build
by major challenges. The return to sports and infrastructure, and promote rural develop-
to in-person classes has followed strict safety ment.
protocols, with beneficiaries washing and The social sports football school, open
training again
sanitizing their hands before and after each since 2015, helps to integrate minors af-
session to keep practice safe. After a few dif- fected by polio or who have been victims
ficult months and despite the uncertainty that of accidents with anti-personnel mines, a
still exists, going back to the routine of train- group with difficulty joining the Cambodian
ing and spending time with the team have educational system and the job market.
become the best of gifts. Especially keeping This Real Madrid Foundation project car-
After a few hard months marked by the COVID-19 in mind that the most vulnerable groups are ries out its activities in two locations, both in
pandemic, the twofold hope of returning to school and to those who have most noted the effects of the the Apostolic Prefecture of Battambang. The
REAL MADRID FOUNDATION
pandemic triggered by COVID-19. first is the La Paloma student dorm and La
the social sports practices in the Battambang school is Paloma educational center, where children
symptomatic of how Real Madrid Foundation’s international An integrating project with disabilities live in a group home at the
Our local partner, the NGO SAUCE, operates Arrupe center. The second school location
projects are picking up momentum from Madrid and supports social assistance is in the public high school in the parish of
projects run by the Apostolic Prefecture of Tahen, where young people from disadvan-
Battambang, whose prefect is Monsignor taged social backgrounds train.20 21
Football and mutual support
in Lebanon and Egypt
The Lebanese social sports school, for refugee children,
and Egypt’s advanced sports training school resume
football practice under the strictest health protocols
T
he Real Madrid Foundation’s social Beyond sports
sports project in the Lebanese During the lockdown, food and diapers were
city of Rmeileh has restarted its distributed to the children, sports training
activities with special measures was online, and work was done on the idea
in place to prevent the spread of of recycling which was received positively.
The Uruguay
coronavirus. This joint initiative with the Fratelli But the pandemic has been compounded
project, which serves more than 350 Syrian, by the effects of a recent explosion in the
Iraki, and Palestinian refugee children, just port of Beirut. The Fratelli project is now more
started its third season with a larger presence vital than ever in Lebanon. It arose from the
of girls. In this first stage, it has had more than
a 100 beneficiaries who wanted to resume
their comprehensive training, which includes
association of the Marist Brothers and the
Lasallian Brothers and includes, in addition to
education and sports, psychological support,
school, first in
America to return
football and values. work with the families, tutoring, and remedial
The health measure adopted include divid- programs for older children in language, lit-
ing the classes into two groups of under 18 erature, and mathematics.
T
people, social distancing, distributing hygiene
products, and sanitizing common spaces. Improve in safety he Uruguayan
The advanced technique and tactical schools
More than a 100 social sports
in Egypt also resumed in-person activity with beneficiaries of the Emilio school, which
small groups and health protocols, as the
schools in Singapore and Japan had done
Santamaría social sports the Real Ma-
drid Foundation
previously. The Egyptian school, run by Fame school in Montevideo, operates with the support of the
Academies, resumed its practices in two lo- Uruguay, were the first on Cervantes elementary school, has
cations in Cairo: Platinum Club and Club 7 resumed its activities with practice and
Maadi. The season started with six coaches the American continent to values outside, after a long break due to the
and 40 players but that number is expected resume in-person football coronavirus pandemic. A health protocol has
The beneficiaries
of the Uruguayan
to break a 100 over the course of the year.
These in-person sessions will allow children
and basketball practice been applied which states that beneficiaries
must wear a mask and can only take it off
school follow
the Foundation’s
between the ages of five and 17 to perfect during the training sessions. All facilities and health protocols
on sanitization and
their football skills and assimilate the values materials must be properly sanitized before
social distancing,
associated with the sport. and after use and all participants and coaches and only take off
have their temperatures taken before the ses- their masks when
Above, the social sports
sions. exercising.
During the lockdown, the team of the
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
projects in the Lebanese
city of Rmeileh, which social sports school, which serves 140 chil-
has an increasing dren, held videoconferences with them and
number of girls. To the their families to give online training sessions
right, participants in the
advanced technique and
and tutoring. Normally, talks are also given
tactical trainings in Egypt. by psychologists and nutritionists on healthy
lifestyles and against bullying, as well as in-
novation and entrepreneurship workshops.ADVERTISING
Two African schools also
22 FEATURE 23
apply the health measures
The social sports schools that the Real Madrid
Foundation runs with local partners in Angola
Goal: a decent future for
and Sao Tomé and Príncipe are back to in-
person training sessions applying safety girls in Mozambique
measures against the coronavirus
A Real Madrid up of girls and young women from nearby
I
communities that are the beneficiaries of the
n the Luena project in Angola, which coronavirus. Besides designing practices
with the strictest safety protocols, in keeping
Foundation project Real Madrid Foundation’s social sports school.
Besides participating in numerous activities re-
is supported by Manos Unidas (United
Hands) and the Esclavas del Divino with the rest of the Foundation’s schools, in partnership with lated to the environment, theater workshops,
Corazón (Handmaids of the Sacred Heart
of Jesus), start training this season, with
the coaches-educators give the kids talks
to raise their awareness about the pandemic
the NGO Crusade for sexual and health education, and
medical check-ups, two days a week
all participants cleaning their hands with before and after every session.
These school serve 196 chil-
Children aims to improve the girls become real footballers and
learn to play football using the Foun-
hand sanitizer. They all must wear
masks and social distance as dren with the support of lo- To the left, a
student from the
the living conditions of dation’s own methodology.
well.
The training for the
cal authorities and busi-
nesses. Besides the
Luena school in
Angola receives
its 800 beneficiaries in During the Real Madrid Founda-
tion’s social sports league matches,
school’s coaches has sports sessions,
beneficiaries re-
instruction Gorongosa National the activities in the communities stop.
Men and women of all ages go to the
also been adapted to on hand
the circumstances. It ceive training in sanitization.
Below, a group
Park football field and each goal demon-
T
was offered online health, hygiene, strates how football brings people to-
of beneficiaries
by the coaches and nutrition, from one of gether.
from the Founda- psychological the schools in he Real Madrid Foundation, During the breaks in the league
t i o n ’s T r a i n i n g support, medi- Sao Tomé and in collaboration with the NGO games, the academic olympiads are
Area. Snacks given cal check-ups, Principe. Crusade for Children, its lo- held, in which both teams compete answer-
to the beneficiaries and tutoring. cal partner in Mozambique ing questions on topics worked on during the
at the training ses- for the last 10 years, in 2018 tutoring program.
sions were replaced launched a project to pro- The project was started three years ago
by basic foodstuffs to vide comprehensive care for with 280 beneficiaries from seven communi-
help those families most the communities of the Gorongosa Nation- ties in the Nhamatanda district. In the second
affected by the lockdown. al Park, a natural reserve devastated by the school year, there were already 17 schools and
The Luena project serves civil war that ravaged the country. Its slow re- 680 beneficiaries, but the Idai cyclone ripped
nearly 200 children who apart covery is bearing fruit and helping to break through the region and an emergency aid plan
from learning football and basketball the cycle of poverty for the people who de- was put in place. Thanks to the funds sent by
with values can also participate in a digital pend on the park and to create jobs. How- the Real Madrid Foundation and the NGO Cru-
literacy program, health advice, and medical ever, women continue to be the most disad- sade for Children two schools in the commu-
check-ups. vantaged in a rural society where child mar- nities of Nhamacuenguere and Chibuabuabua
riage is still present. The project, which focus- were rebuilt and more than 400 children have
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
Same project, new measures es on improving the lives of girls, is based on returned to classes.
The children from Neves and Caué, in Sao four cornerstones: education, health, sports, For the 2020 season, three new schools
Tome and Principe, can play football and and environment. have been added, this time in the Dondo dis-
basketball in person again at the Real Madrid trict, to reach a total of 800 beneficiaries in the
Foundation and STP Filhos Foundation’s More than football project’s activities. But this program does not
social sports schools thanks to the imple- To offer the girls an alternative future, the so- end here and we will continue supporting more
mentation of health protocols to contain the called Clubs da Rapariga were formed, made girls in search a decent future.24
Campus 25
Zero COVID-19
infections at
the Campus
Experience
This summer, the Real Madrid
Foundation has managed to repeat
the success of its long-awaited
Campus Experience in several
locations, ensuring safe environments
for its participants in the midst of the
COVID-19 pandemic
D
The campus coaches work with small groups and they and the partici-
uring the nine weeks of this trying pants followed all the safety measures (photo taken in June 2020).
summer during which the football
and basketball Campus Experi-
ence was held, 1,500 children have
enjoyed sports and their values in versity, and the adapted basketball campus in Once again this summer and despite the fund, the town’s city council, and the Herce-
coronavirus-free environments without anyone Alcorcón could focus strictly on enjoying sports delicate situation, the Real Madrid Founda- sa Foundation, which covered the scholarship
being infected. This was possible thanks to with values and coexistence. In August, the tion has guaranteed the high quality practice of holders’ lunches. The participants were distrib-
the collaboration between the Real Madrid football Campus Experience was held in its dif- sports combined with the reinforcement of val- uted in two shifts, morning and afternoon, to
Foundation and Eurofins Megalab, ferent modalities, which includes multi-sports ues such as good sportsmanship, hard work, minimize the risk of infection.
and also to the strict protocol activities, the swimming pool, and educational and self-improvement, as well as the promo- A total of 50 children attended the inclu-
implemented. games. Compliance with all health measures tion of healthy lifestyles, respect, and comrad- sive football campus in Sotogrande, Cádiz,
In July, young peo- by the participants and the technical staff was ery. The program took place at the Fuente de which since 2013 the Real Madrid Founda-
ple of 40 nationalities guaranteed at all times. These measures con- la Niña football field, where one of the Foun- tion has organized with Talent Academy So-
distributed among sisted of rapid testing of the participants every dation’s social sports schools has been carry- togrande Camps and which brings together
the program’s lo- Monday by professionals from Megalab, start- ing out its activities all year. youth with different abilities for one week. With
cations in the ing the day off by taking temperatures, chang- the aim of integrating participants with disabil-
Real Madrid ing masks, sanitizing footwear, and applying Guadalajara and Sotogrande ities, values such as respect, teamwork, and
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
City, Guadala- hand sanitizer when entering the facilities as This summer the Campus Experience of Gua- tolerance while playing sports are promoted.
jara, and So- well as between activities. In addition to prior- dalajara was held for the first time with 70 par- This camp is a pioneer with unique programs
togrande, the itizing outdoor activities, the protocols includ- ticipants, of which 26 with social difficulties for children, teenagers, and adults.
high perfor- ed working with small groups that did not coin- were given scholarships while the rest of the at-
mance football cide, using own water bottles, turning off water tendees had the usual fee cut practically in half. Surprise visit
campus at the fountains, and making it mandatory to wear a This is an initiative of the Real Madrid Founda- At the end of July, around 200 participants
European Uni- mask except when on the football field. tion in collaboration with the La Caixa social who attended the Campus Experience in the26
Campus Santander, reconocido por la revista Euromoney como:
27
Girls’ participation in the Real Madrid Foundation’s
Mejor banco de España
campuses is on the up (picture from July 2020). y además,
Mejor banco del Mundo para PYMES
Training session during one of the
basketball campuses held in the Real
Madrid City (photo from July 2020).
Real Madrid City received
a visit from a group of play-
ers from the club’s women’s
football team. The kids had
their picture taken with Yo- Queremos agradecer estos reconocimientos a nuestros
hana, Daiane, Peter, Cardo- profesionales y clientes, particulares y empresas, por confiar
na, Olga, and Samara dur- siempre en nosotros. Seguiremos trabajando por el progreso de
ing a meeting in which all the las personas y de las empresas. Porque esa es nuestra misión.
coronavirus protection proto-
cols were followed. Girls’ par-
ticipation in the Real Madrid
Foundation’s campuses is on
the up and is now over 6% on
average.
Y también:
International success ● Mejor banco del Mundo en Diversidad e Inclusión
Outside Spain, the Cam-
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
pus Experience program has also consolidat- which has an artificial turf football field, sports
ed with its commitment to combining sports, pavilion, and accommodations for participants.
healthy habits, and values during sessions This campus has a day camp for five days
guided by coaches trained in the specific Re- from 9 a.m. to 5 p.m. and an overnight camp
al Madrid Foundation methodology. This sum- which lasts six days. Both offered two daily
mer it was held for the sixth time in Shanghai at practices, in addition to the experience activi-
bancosantander.es
the Living World Shanghai elementary school, ties that complete the educational program.28
Campus 29
difficult year for them because of the pan-
demic caused by COVID-19. All the infection
prevention measures were implemented, like
sanitizing hands and shoes, frequent mask
changes, sanitizing practice materials, and
temperature-taking.
The Amanecer Sports Complex and Dorm
hosted the sixth adapted basketball campus,
in which 40 children with cognitive disabilities
enjoyed a week-long multi-sport experience
aimed at overcoming their limitations and pro-
moting their full inclusion. The program, led by
specialised professionals, helps these young
people to become more self-reliant and to
learn to work on a team at the same time as
values like good sportsmanship, respect, and
equality between all participants. This year,
the adapted basketball campus included improve the daily lives of beneficiaries with dif-
road education designed by the Real Madrid ferent abilities. It is also applied during the year
Foundation Training Area and Gonvarri. It is in the adapted and inclusive social sports foot-
an innovative and pioneering methodology ball and basketball schools and last season it
that combines sports and road education to was extended to the youngest students.
Specialized professionals help these children become more
independent and to work in teams (pictures July 2020).
More adapted Gonvarri Industries, through its
road safety program, Emotional Driving,
collaborate with the social and sports
basketball programs of the Real Madrid Foundation
Hundreds of youth enjoyed the basketball campus
organized by the Foundation in the Real Madrid
City and in the adapted Amanecer Sports
Complex and Dorm in Alcorcón
O
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
ver 10 days, nearly 200 chil-
dren eight to 17 came together
in the Real Madrid City pavilion
The campus to practice sport with values in
had six road a safe environment. This was a
safety education much-awaited time together after the previ-
sessions. ous months of quarantine and an especially30
Clínics 31
The clinics are odology, 17 Spanish coaches from the Re-
al Madrid Foundation travelled to the Unit-
ed States. The program was carried out fol-
back on three lowing strict health and prevention measures
against COVID-19.
continents Asia
The clinics program was carried out even in
the country at the epicenter of the pandemic,
This summer, in addition to the China, where the Campus Experience were
held recently when health conditions allowed.
Campus Experience, the Real On this occasion, in collaboration with local
The clinics in Sweden brought together some 300 children.
Madrid Foundation’s clinics in promoter Aibo Sports Development, the clinic
coaches offered technical improvement ses-
Europe, America, and Asia resumed da to California, and in different locations has sions and a session on integrating the Foun-
with the participation of thousands had the support of local partners like Kaptiva dation’s values in Shandong. More than 60
of children eager to restart with a Sports, Avanza Sports, and Eurosoccer/inus-
ports. A total of 10% of participants were girls
children were able to improve their technical
and tactical skills in various intensity sessions.
hint of normality in the midst of the in a country with a very high level of women’s The clinics’ safety protocol was implemented
pandemic football and where the Real Madrid Founda- based on quick tests, mask changes, hand,
tion clinics are very attractive. To ensure the shoe, and material sanitizing, temperature-
T
application of the Foundation’s specific meth- taking, and smaller groups for practice.
he clinics visited seven European
countries, the United States, and
China this summer in collabora-
tion with various local partners.
These Foundation programs
combine the tactical and technical improve-
ment of players through the Real Madrid youth
methodology teaching the positive values
associated with sports and the philosophy A girl practices at one of the campuses held in
of the Real Madrid Foundation. Apart from the United States, a country with a high level of
the physical and psychological benefits for women’s football.
the participants of practicing their favorite
sports outside, the proceeds of these high
level trainings contribute to the sustainability ing summer break in Germany, Austria, Bel-
of the Foundation’s projects. gium, France, Italy, and the United Kingdom
thanks to a new partnership with the operator
Europe Kohfahl Ballstrategien and with Adidas. Like
In Europe, a total of at the campuses, strict COVID-19 protection
6,750 children, most measures were rolled out.
from teams, par- The clinics held in Stockholm, Sweden,
ticipated in one which brought together some 300 children
of the 150 clin- who already knew how to play football as well
ics held dur- as the technical improvement sessions for
players, included specific programs for goal-
REAL MADRID FOUNDATION
keepers and a training in values through foot-
ball for five local coaches. CoachEvents act-
A total of 150 ed as partner.
clinics have
been held in America
six European The Foundation held a total of 16 clinics in 10
countries. states across the United States, from Flori-32 33
heartwarming news
Ansorena charity
auction to benefit the
Foundation
F
The Real Madrid Foundation or two weeks and online, there was
bidding on one of the 77 lots in-
and the Ansorena auction cluded in the auction's catalogue,
house competed in a most of which were signed and
dedicated by the honorary mem-
charity auction at the bers Real Madrid had for the occasion.
beginning of November The list of celebrities included stars
from different sports, such as the golfer
called “Art and Sports for Sergio García, football player Pelé and
the Same Purpose” the ex-Real Madrid David Beckham, Iker
Casillas, and Ronaldo Nazario, the race
car drivers Fernando Alonso and Carlos
Sainz, tennis players like Nadal, Federer,
and Djokovic, the track and field star Usain
Bolt and cyclists Induráin and Delgado.
Some donors from the world of the arts
included the filmmaker José Luis Garci, the
actor Richard Gere, musicians such as Ale-
jandro Sanz and Julio Iglesias, the flamenco
dancer Sara Baras, painters such as Anto- The Real Madrid Foundation
nio López and Rafael Canogar, the sculptor and Ansorena collaborated on a
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
Jaume Plensa, as well as photographers charity auction with support from
such as Ouka Lele and Chema Madoz.
The proceeds from the auction will internationally recognized artists
go to the Real Madrid Foundation's so- and athletes
cial sports projects in youth correctional
facilities and for minors and people with
disabilities in Spain.34
Contest 35
Arbeloa presents the renewal of the
partnership with the Red Cross Would you like
to win this charity
T sweatshirt ?
Real Madrid ambassador Álvaro Arbeloa he goal of Real Madrid Founda-
tion's association with the Red
visited the San Blas temporary shelter Cross is twofold: to develop a
in Madrid to confirm the renewal of its sports program for the home-
Demonstrate that you're a true detective of values and discover the exciting projects
less and to collaborate, for the
partnership with the Red Cross fourth year running, in the Gold Raffle, the Real Madrid Foundation is embarking on.
which was held in November and whose
proceeds are partly used to make the proj-
ect sustainable.
After a brief visit to the center, Álva- Use this magazine with the location hints which will help you locate the page where the answer
ro Arbeloa kicked a few balls around with is. With the first letter of each response form a word, spell out a value worked on in the Real Madrid
two of the beneficiaries of the program and
Foundation's social sports schools.
pointed out that “I’m always proud to part-
ner with the Red Cross and more so in this
Gold Raffle 2020, a year when our support Take a picture of the page with your findings and send it to
for each other is more necessary than ever.” comunicacion.fundacion@corp.realmadrid.com with the subject line:
Purchasing tickets for five euros a piece “MAGAZINE CONTEST”. The prize will be drawn from the winners.
gave people the chance to win cash priz-
es, the past year 2020 a total of 11,700 for
more than 7.5 million euros, and to partici-
The NGO CESAL is a local partner of the Real Madrid Foundation in this country: ______.
pate in a raffle of charity trips to learn more During the lockdown, sports training was ______.
about Red Cross projects.
In the Ansorena charity auction, the king of clay that practices this sport took part: ______.
In Europe, 150 clinics were held this summer in Germany, Austria, Belgium, France,
First Online Charity Chess Festival the part of chess24.com, chess the United Kingdom and _____.
players David Martínez and
Famous football and chess chess players of the stature Pepe Cuenca rounded off the The Quinta del Buitre was formed by Butragueño, Pardeza, Sanchís, Michel and Martín _______.
players came together in a of world champion Magnus event with their participation and
12-hour consecutive online chess Carlsen, grandmasters Teymur commentary. Mexico was the The Real Madrid Foundation and ConecTEA project is aimed at children with ______.
marathon organized by chess24. Rajabov and Srinath Narayanan, stage for the women's challenge,
com, which had over 10,000 Spain's number one Paco Vallejo, which brought together more Football and chess players took part in a chess charity marathon that lasted ______ hours.
views. The international festival Spanish champions David Anton than 300 players simultaneously,
The beneficiaries of the school in Battambang have ___________ difficulties.
drew hundreds of participants and Sabrina Vega, and Spanish a major success in terms of
and was held to benefit the Real international Iván Salgado. On attendance. The Foundation's social sports schools in Spain started progressively this season in the month of: _______.
Madrid Foundation's inclusion
projects. The proceeds from the The beneficiaries of the projects in Africa also receive training in health, hygiene, and _________.
charity auction held at the same
time on the Catawiki platform
also went to those projects.
Real Madrid players Arbeloa and
Solari, accompanied by Dr. Niko
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
Mihic, Real Madrid’s director of
medical services, and Esteban 8 10
1 7 9
Granero, another ex-Real 2 4 5 6
3
Madrid player and major chess
fan, added to the day with their
participation. The event featured36
Board of Trustees 37
Florentino Pérez
presided over the
virtual meeting of the
Board of Trustees
of the Real Madrid
At the meeting, the activity for the
2019-2020 season was approved
and the 2020-2021 action plan was
greenlighted, which will give continuity to
the Real Madrid Foundation's projects
A
t its online meeting, the Real that might arise for health reasons and that
Madrid Foundation’s Board of could affect the in-person activities due to
Trustees approved the institu- the COVID-19 pandemic.
tion's activity during the 2019- The new plan includes a notable push
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
2020 season. It was undertak- in digital conversion and the use of online
en in more than 90 countries and served tools as well as an increase in initiatives that
more than 85,000 beneficiaries through dif- guarantee the sustainability of all the lines
ferent lines of work. It also rubberstamped to serve vulnerable groups inside and out-
the 2020-2021 action plan to ensure the side Spain, working with major NGOs and
continuity of all the projects from the previ- multiplying the initiatives that promote sol-
ous season, keeping in mind the limitations idarity.1960-1970
38
Historical heritage 39
A renewed and strong
Real Madrid imposed
its hegemony in
A 34 Liga reign
Spain again, creating Ferenc Puskás
the basis for a new
winning team. In this
decade it managed
to win eight Liga
championships,
five of which were
Since the Liga championship was consecutive, besides
a duel Liga-Copa del
created in 1929, Real Madrid is the Rey win in 1961-62. Seasons: 1960-61, 1961-1962,1962-1963, 1963-1964,
1964-1965,1966-1967, 1967-1968, 1968-1969
Amancio
absolute leader in the competition’s
history
1930-1940 1970-1980
Real Madrid faced its first
Real Madrid won its first Liga in the fourth season after Gento leaving
year of the tournament in a tough battle with the best possible
with Athletic of Bilbao. The best defenders result. It managed to add
in the world, made up of the signings of Santillana six more Ligas to its list of
Ricardo Zamora, Ciriaco and Quincoces, Juanito honors.
opened the season for a Madrid that The club’s success on the
started the decade with four titles, two field and the sixth Liga
Ligas (1931-32, 1932-33) and two in the championship win were
Ricardo Zamora
Copa Cup (1933-34, 1935-36). The seed of marked by the death of
a winning Madrid was planted, cut short Santiago Bernabéu on
Seasons: 1931-1932, 1932-1933
by the outbreak of the Spanish Civil War. June 2, 1978. Luis de
Carlos succeeded him as
president.
Günter Netzer Seasons: 1971-1972, 1974-1975,
1950-1960 1975-1976, 1977-1978, 1978-1979, 1979-1980
Vicente del Bosque
1980-1990
Alfredo Di Stéfano A brilliant generation
of young players
stood center stage in
the 80s. “La Quinta
del Buitre,” made up
of Pardeza, Sanchís,
Seasons: 1953-1954, 1954-1955, Michel, Martín
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
1956-1957, 1957-1958
Vázquez, and led by
Butragueño, made
Real Madrid one of
the best teams in Emilio Butragueño
Paco Gento Stars key to bringing Madrid to the top of the game, like
Di Stéfano and Gento, were signed. The third Liga title history, winning five Seasons: 1985-1986,1986-1987, 1987-1988,
came to the club 21 years later. Real Madrid managed to be consecutive Liga titles. 1988-1989, 1989-1990
proclaimed “King of Kings,” becoming the most successful
club in Europe with five consecutive Cups.40 1990-2000 41
The arrival of Fabio
Capello to the white Chendo
team brought with it a
profound renewal of the
line-up. The signings
of Suker, Mijatovic,
Roberto Carlos, Raúl,
Hierro, and Redondo
Amavisca
led Madrid to win the
championship again.
The club closed the
decade with two new
Liga titles.
Seasons: 1994-1995, 1996-1997
Michael Laudrup
2000-2010
The century started
Zinedine Zidane
Ronaldo Nazario with changes in the
presidency. With
Florentino Pérez at
the helm, the club
started a policy of
major signings that
brought in the day’s
best players like Figo,
Iker Casillas Zidane, Beckham, and
Ronaldo. The white
team walked away with
Raúl González the first Liga title of the
Seasons: 2000-2001, 2002-2003, 21st century.
2006-2007, 2007-2008
2010-2020 The Real Madrid is living
its best economic, social,
and athletic life. The club
imposes its hegemony in
Europe. 2020 has been
an atypical year due to
the emergence of the
Somos Innovación
coronavirus pandemic. Responsable
Real Madrid has known
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
how to cope with the Más de 2.000
situation and won its 34
th
empleados, dos fábricas
title, keeping it the most y un centro de I+D avalan
successful team
in the competition’s
nuestro compromiso Eva Maria López
history. con España
Seasons: 2011-2012, 2016-2017, 2019-202042
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