50 NEW MARKETPLACES EXPAND YOUR BUSINESS TO - Tamebay
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EXPAND YOUR BUSINESS TO 50 NEW MARKETPLACES
2 ● TAMEBAY.COM
WELCOME TO OUR MARKETPLACES GUIDE
So much changed forever in 2020. With the coronavirus spreading the risk across platforms lowers your risk but also
pandemic and with other events such as exiting the Brexit increases the complexity. However, there are a plethora of different
Transition agreement and a global effort to collect more VAT tools and services to assist you from carriers who have created
and sales tax from cross border transactions, there is still marketplace connectors to download and ship orders to multi-
much change yet to come. In fact, it would appear now that channel management solutions to manage multiple marketplace
far from a ‘new norm’ which many are describing the only and webstore platforms from a single console.
constant will be yet more change.
The challenges become greater when selling overseas with
At the start of 2020 we never expected to see our high streets customs, taxes, language, and currencies thrown into the mix, but
close and this has made selling online more crucial than it’s important to realise that the skills you use to manage your sales
ever for every retailer. And, for many, that naturally means on any single marketplace are largely the same regardless which
encompassing marketplaces to extend their reach beyond platform you trade on or which country that platform serves… and
their own website and social media platforms. again you’ll find technology solutions to assist.
The only question you should be asking yourself is not ‘Can I
manage this platform?’ but rather ‘Are there buyers on this platform
MARKETPLACES YOU’LL FIND IN THIS GUIDE
that would purchase my products?’
We know, particularly in the UK, that eBay and Amazon are
the two and It’s likely that these two dominant marketplaces
will be at the forefront when you consider where to sell. In FIND THE LATEST MARKETPLACES ON TAMEBAY
this Marketplace Guide, fully updated for 2020, we aim to
On Tamebay for the past decade and a half the best tips have
introduce you to other marketplaces e.g. specialist venues
always come from you, our readers. If we have missed a
for DIY, recycled or upcycled premium products, high end
marketplace you want to know more about then get in touch
antiques and collectibles and a host of other niche verticals.
and we will help spread the word. Since we first published a
We even cover marketplaces which only sell products from
Marketplace Guide in 2016, several marketplaces have vanished
one manufacturer such as Eames (furniture) and Bricklink
(Souq is now part of Amazon, Walmart closed Jet.com), but others
(LEGO).
have sprung up in their place.
An omnichannel strategy is more key then ever and our
We will continue to explore the opportunities new marketplaces
aim in this eBook is to explore some of the opportunities
have to offer on a daily basis on Tamebay but, in the meantime,
marketplaces can offer and if you find just one marketplace
we wish you well and offer the 50 marketplaces contained within
that is a good fit for your business then it is a success.
this eBook with the hope that you’ll find a new venue on which to
expand your business.
MULTI-CHANNEL & MULTI-COUNTRY Chris, Co-Founder & Editor, Tamebay
There are compelling reasons to diversify your business and
TAMEBAY.COM ● 3
The way the world looks at ecommerce has changed To cater to this increased demand and further our exponential
drastically in 2020. With the government-mandated growth, we have our sights set on global expansion, fuelled by
lockdowns putting a stop to shopping in brick-and-mortar significant investment: starting this year, we’ll be taking our
stores, the global ecommerce market saw an immense uptick convenience-based marketplace model worldwide. By 2023,
in sales and as a result, online marketplaces are thriving customers in over 140 countries will have access to products
now more than ever. During and even after lockdown, online from every size and type of retailer through OnBuy, along with
marketplaces have been a lifeline for consumers: being able the ability to transparently compare everything from price and
to effortlessly access a wide range of products (essential reviews to warranty and delivery time - all to provide them
and non-essential) in one place without having to leave their with the best possible shopping experience.
homes has resulted in online shopping becoming the norm.
Online retailers that sell with us will have instant access to
With this increased consumer interest comes increased any and all of our markets, putting their products in front of
demand for both wide-ranging and specialist marketplaces a global audience. We recognise the challenges that come
alike. While marketplaces like OnBuy, Amazon and eBay with international expansion and wanted to make this process
(where you can buy almost anything) have thrived, so have the simple for sellers, just like selling through OnBuy is already,
niche verticals - given the increased amount of time spent in so we’ll take care of currency conversion and translation
their homes, people are keen to get stuck into DIY and home automatically. Our marketplace is designed to work for sellers
improvement projects, so marketplaces like ManoMano and of all sizes, so we’ll give them full control in which markets
Houzz have become even more popular. they want to sell to and whether they want auto-currency
conversion and auto-translation.
Beyond this surge in interest, what does the future hold for
marketplaces? Consumers are increasingly expectant of an One of the many things that the start to 2020 has shown us all
online experience that caters to their wide-ranging needs, is that the world is increasingly connected and increasingly
from specialist homeware marketplaces to one-stop shops, reliant on online shopping. There’s a world of buyers waiting
so ensuring you not only have the products that people want out there - it’s time to embrace the future of ecommerce and
but an experience they’ll remember is crucial. start expanding your business beyond borders.
Through being able to offer consumers a huge variety of By Cas Paton, founder of OnBuy
products at great prices, OnBuy became the fastest-growing
marketplace in the world. Along with a significant increase
in visitors from the UK (resulting in OnBuy ranking as the
fastest-growing large ecommerce site in the UK), we’ve
seen increasing amounts of buyers from overseas territories
(including the USA, Australia, France, UAE, Canada, Ireland,
Sweden, Denmark, Germany and more).
4 ● TAMEBAY.COM CONTENTS Allegro 5 Linio 30 ASOS 6 Luxecycled 31 Bazar 7 ManoMano 32 Bol.com 8 Mellow 33 Bonanaza 9 Newegg 34 Bricklink 10 Neweggbusiness 35 Catch.com.au 11 OnBuy 36 CDiscount 12 OnTruck 37 Coolshop 13 Otto 38 Cosmetic Megastore 14 Privalia 39 Discogs 15 Rakuten Japan 40 Eames 16 Reverb 41 Etsy 17 Ruby Lane 42 Fnac 18 Rue du Commerce 43 Folksy 19 Spartoo 44 Fruugo 20 The Decorative Collective 45 G2A.com 21 The Steel Store 46 GAME 22 Tmall Global 47 GittiGidiyor 23 Trade Me 48 Houzz 24 Trouva 49 JD.com 25 Virtual Stock 50 Jumia 26 Wish 51 La Redoute 27 Yatego 52 Lazada 28 Yumbles 53 letgo 29 Zalando 54
TAMEBAY.COM ● 5
MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS customisable and not on a catalogue basis. Free shipping
Allegro is the biggest online marketplace in Poland. It’s a Registration on Allegro is easy. To sign up just go to is highly recommended. A local returns address is
homegrown enterprise that enjoys 40% share of the total allegro.pl, click on “My Allegro->Create An Account” and recommended but not mandatory. There are no monthly
ecommerce market with more than 21 million customers, follow the instructions. You then need to set up a PayU subs or listing fees: you just pay when you sell.
of which 90% shop monthly on the site according to account, the wallet service that collects all your Allegro
reports. It’s interesting to note that neither eBay or takings. You don’t need a Polish bank account because
Amazon have been particularly successful and don’t PayU funds can be remitted to a UK bank account. TAMEBAY’S TAKE ON ALLEGRO
dominate Polish ecommerce. Poland is a country of nearly If you want to sell to Poland, then Allegro is the primary
The process to register is easy so you don’t need to be choice. And as a UK seller, with ready access to Polish
40 million people.
accredited or approved. You can sell new goods in most talent who can help, it is a realistic option. The relative
Poland is an interesting ecommerce market because the verticals. weakness of Sterling will help, as does the close
share of retail that is made online is relatively low: only 4% links between the UK and Poland. Postage, fulfilment
in 2019, compared to 22.3% in the UK. Internet penetration and returns do represent a challenge but nothing is
is also lower. And the same is true with mobile and PRODUCT LISTINGS AND FULFILMENT insurmountable. Brexit uncertainty though does represent
smartphone usage compared to the UK or Germany. But It’s worth noting that Allegro is entirely in Polish so one a future concern.
all of the above are growing and Poland offers exponential real benefit you can enjoy is having a native Polish speaker
growth in a territory that’s not already full of competition. in your business. Indeed, language is probably the biggest
barrier to selling on Allegro.
You’ll need to produce listings in Polish and also provide
customer service in the language. The listing design is
6 ● TAMEBAY.COM
Marketplace. We ask for applications to ensure that our TAMEBAY’S TAKE ON ASOS MARKETPLACE
boutiques are of a certain standard. ASOS Marketplace Anecdotally, two aspects of the ASOS marketplace come up
boutiques will comprise of key emerging design talent, when it becomes a topic of conversation. The first relates
groundbreaking independent labels and boutiques, and the to registration and getting set up on the marketplace: by
MARKETPLACE OVERVIEW finest vintage selections. Only a very small percentage of all accounts ASOS is a hard outlet to get registered on.
ASOS, which stands for As Seen On Screen, is a well known those that apply to be boutique sellers will be successful. Registration can be an involved process and they are picky
fashion and accessories retailer based in London. And it also
– ASOS about who they approve as sellers, as is apparent from
offers a marketplace site that’s open to merchants who sell
their comment. So, that’s evidence clearly pointing to the
clothing that complements their own lines and products.
fact that this isn’t a sales channel that will be open to
The ASOS Marketplace launched in 2010 with 20 sellers PRODUCT LISTINGS AND FULFILMENT everyone.
and since then, they say, it has become the leading online
A boutique costs £20 per month and when you make a sale Secondly, returns on ASOS are reportedly very high
platform for independent brands and vintage boutiques
there’s a 20% commission. Boutiques must be stocked with indeed, but that’s true of online fashion sales in general.
selling online. They also say that now they have over 900
a minimum of 15 different styles at all times. You take care Shoppers like to buy multiple apparel items to make sure
boutiques from fashion merchants.
of fulfilment yourself. they fit or suit them and send back the ones they don’t
want. That makes the returns service you offer important
For items that are available in different sizes, you can list
and, potentially, a serious line item to consider when
SELLER REGISTRATION AND REQUIREMENTS those as part of a single product listing. For items with
business planning.
They call it “opening a boutique” and you’ll need to be different styles (e.g. long sleeve and short sleeve t-shirts)
approved and screened before you can start selling on and different colours you should complete a separate At the crux of the attraction of ASOS is brand recognition:
ASOS. listing. The ideal image size they seek is 870 x 1262 pixels. it is a respected and effective organisation beloved by
Indeed, the quality of imagery is obviously vital to ASOS consumers and, if they approve you, it could very easily
As they say of the application process on ASOS: and they have detailed and strict guidelines available to become an essential and lucrative sales channel for
You must apply to become a boutique seller on ASOS merchants. merchants in that vertical.
TAMEBAY.COM ● 7
few minutes and users can download the app on Apple TAMEBAY’S TAKE ON BAZAR
Store and Google Play. This is a new marketplace and, as most new marketplaces
MARKETPLACE OVERVIEW However, if you are an ethical brand or retailer you will need to, will appeal to a niche audience but one that is growing
need to apply for Pro Seller status by visiting bazarapp. massively. We are living in a changing world and morally and
Bazar is a new UK based ethical shopping app and the
co.uk. For Pro Seller status, you will need to have an ethically conscious consumers are a fast growing market
inspiration of family members Alix Cope and Finley
ethical brand, an inventory of products and a website shop. sector driven by high profile events such as Attenborough’s
Cope who saw an opportunity to launch an app-based
The Bazar team will then review your application and notify Blue Planet.
marketplace, which would connect buyers with sellers
by forming a community for sustainable and ethical life you of your successful or unsuccessful application. The basics are all there with bulk uploads and the ability
products. It’s key differentiator the commitment to ethical to manage your inventory with a Seller Dashboard. And as
and sustainable products whether they be from artisans, a social app communication with buyers is baked into the
micro-sellers or a larger brands. PRODUCT LISTINGS AND FULFILMENT platform. The one thing that might hold you back is the lack of
By registering as a Pro Seller you can take advantage of integration with multi-channel management platforms, but for
Bazar’s vision is to revolutionise ethical consumerism,
Bazar’s free Pro Seller Dashboard functionality. For brands many sellers of pre-loved items this is perhaps less important
enabling customers to explore and buy verified ethical,
and sellers of ethical products; the Pro Seller Dashboard than for FMCG products.
eco-friendly and pre-loved items within a few simple taps,
will provide rapid access to upload products in bulk,
in a unique single, interactive, social marketplace. You will be welcomed on Bazar if you have an existing web shop
manage your inventory and sales whilst connecting directly
with your customers. and sell ethical, eco-friendly and pre-loved items.
SELLER REGISTRATION AND REQUIREMENTS Once registered as a Pro Seller, although the convenience
Anyone can sign up to the Bazar app to sell Pre-loved or of uploading in bulk will appeal, there will be times when
Artisan goods. You will need a mobile phone number and you need to upload just a single product and you can still
valid email address. Registering for the app takes just a use the app to do this. The new product will also be added
to your Pro Seller Dashboard automatically.
8 ● TAMEBAY.COM
MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS hopefully tapping into their expertise too) is an easy way to
Bol.com is the big and famous online retailer for books, Selling on Bol.com is easy and all you need to provide are start selling.
toys and electronics and surpasses Amazon in those fields your business details and product GTINs and you’re good
in Holland. It started out as a purely online bookshop, but to go. That said, anecdotal evidence we’ve heard suggests
Bol.com is now the biggest marketplace for a wide range of that they are unforgiving when a seller breaks the rules. TAMEBAY’S TAKE ON BOL.COM
products in the Netherlands and Belgium. It has a strong Trading with Belgium and Holland is an easy proposition
brand presence and is very well respected among Dutch for UK sellers. Shipping is straight forward and efficient.
and Belgian consumers. It has a very popular mobile app. PRODUCT LISTINGS AND FULFILMENT But most importantly both the Dutch and Belgians are
Listing your items is also easy. All Bol.com needs for all adept at trading with the UK. Not only is English widely
They say that they enjoy custom from 9 million customers used but they know how long shipping takes. Neither
selling over 16 million products. Most of the products are products is a Global Trade Item Number (GTIN). So if you
have a GTIN, there is no need to manually translate your are the biggest countries in the world but they are good
brand new but secondhand sales are also possible. As a shoppers when it comes to UK goods and they like a lot of
seller you can also enjoy benefits from internal advertising listing – Bol does that for you. There are also no fixed
monthly fees for your Bol.com account and you only pay for things our nation has to sell.
possibilities, get help in content optimisation from the Bol
team and use the affiliate marketing programme to drive each item which is sold. What are the downsides? You’re going to need to have a
additional sales and revenues. You can also plug into Bol.com’s distribution network in the proven track record and a GTIN based listings approach but
Netherlands to help with fulfilment. Bol.com handles all that is scarcely a problem for any serious and committed
payments and disburses them to sellers. Quite a number ecommerce merchant.
of multi-channel marketplace providers already serve
Bol.com, so switching on this marketplace via them (and
TAMEBAY.COM ● 9
fee goes towards promotion on Google Shopping and other Merchants take care of fulfilment themselves, although
advertising outlets. integrations with the likes of FedEx and UPS permit you to
MARKETPLACE OVERVIEW buy postage online via the marketplace. There is an eBay-
Bonanza is a US based marketplace and ecommerce Merchants choose to sell on Bonanza.com because of
like feedback system too to rate buyers and sellers.
provider that merchants can use as a marketplace or a the powerful selling tools and low fees. Shoppers choose
shopfront. Founded in 2008, they claim to have more than Bonanza.com because of the easy-to-use interface and the
large number of products available across every category.
50,000 merchants, users based in 199 countries and 35 TAMEBAY’S TAKE ON BONANZA
million items for sale. It offers a full range of categories Independent surveys of online sellers rate Bonanza over
other marketplaces, year after year. Bonanza is a viable proposition if you already have
similar to eBay and Amazon. operations in the USA and are looking for a new outlet and
– Bonanza sales avenues. It’s not a big name in the UK but stateside
it’s quite well known. This comment from a Tamebay
SELLER REGISTRATION AND REQUIREMENTS reader offers a useful perspective:
You can register to sell by completing an online form and PRODUCT LISTINGS AND FULFILMENT
there is no screening. There are no upfront fees or set- I have had pretty good success on Bonanza. For a marketplace
Probably the easiest way to get started is to import your
up costs. There are no listing fees on Bonanza and your that requires very little effort to start selling on, definitely worth
listings and inventories from other marketplaces and
major fees will be on final sales price and the rate card the couple of hours I have spent on it! As noted, you can just
ecommerce platforms. You can bring in your Etsy, Amazon,
and examples can be found here. Lower fees is one of their import your current eBay or Amazon listings, and sit back and
eBay and Shopify listings using an automated tool or start
major benefits they claim. And they seek to be cheaper wait for the sales. Very few messages from customers, return
listing using a flat-file/CSV input. They also offer a multi-
than Amazon and eBay which they say have typical fees of requests, or any other hassle – just quite an easy marketplace.
item editing tool to administer sales and photo editing
10 – 20% of the final sales price. Fees start at 3.5% with Bonanza isn’t big enough to be anyone’s main focus, but it’s a
software to help you improve your images.
the option to join the Advertising Program and select from very nice little extra for almost no extra work.
a variety of commission rates (9%, 13%, 19%, or 30%). That – Tamebay reader
10 ● TAMEBAY.COM
MARKETPLACE OVERVIEW
Bricklink is a US based marketplace exclusively dedicated
to the sale of Lego. You can list individual pieces, full sets,
Lego related items and also mini-figures (which is the
official name for those little Lego people). It is available to PRODUCT LISTINGS AND FULFILMENT TAMEBAY’S TAKE ON BRICKLINK
shoppers and sellers from all over the world and clearly There are 3 ways to list items for sale on BrickLink. If you What Bricklink ably demonstrates is how a honed and
has a significant international following. just want to sell individual items you can do that using specialist marketplace can offer a much more satisfactory
Founded in 2000 it claims to have facilitated in the region of 1 the Sell Item function and add your inventory individually. buying and selling experience than a generic service
billion transactions and continues to grow. It was founded by As all Lego bricks have individual code numbers, you can such as eBay. And recent updates to improve the look and
the late Dan Jezek and was acquired by Lego in 2019. You can use the catalogue and the stock imagery, but your own feel of the marketplace have greatly improved the visual
read a full account of the Bricklink story here. pictures are highly recommended for more unusual items. experience of Bricklink, which was previously rather
If you have lots of lots, you can use the Mass Inventory perfunctory. Most beguiling though is the evident ongoing
Upload and add many items to your inventory at once via sense of community, including volunteer moderators,
SELLER REGISTRATION AND REQUIREMENTS a file in XML format. Or you can “Part Out a Set” – Enter a that will be familiar to those who recall eBay of old. True
set number and view parts and minifigs in that set ready enough it has not made a big splash in the UK in the
Information on how to register can be found here. There’s
for upload into your inventory. Merchants fulfil their sales general consciousness but if you’re a dedicated seller of
no qualification criteria to establish either a buyer or seller
themselves and payment is made using PayPal. Lego then it has to be worth a look.
account and you can start listing immediately.TAMEBAY.COM ● 11
sportswear, home decor, health & lifestyle products, queries and should respond to any questions or queries
groceries and everything in-between. By building fulfilling within a minimum of 2 business days.
relationships with suppliers, developing a world class IT
Fulfilment of orders is made by merchants. Commission
platform and investing in our supply chain, Catch.com.au
vary by category from 10 – 25% and that comes on top of a
consistently delivers results in a competitive landscape.
monthly seller subscription of AUS $49.99. Payments are
MARKETPLACE OVERVIEW – Catch.com.au disbursed every 14 days in Aussie dollars.
Catch.com.au is one of the biggest Australian online
retailers in its own right and in 2017 it opened an online
marketplace for third party (3P) merchants to market their SELLER REGISTRATION AND REQUIREMENTS TAMEBAY’S TAKE ON THE CATCH.COM.AU MARKETPLACE
goods on. As a retailer, it has been operating online down You will need to register to join up and prove that you Australia is a compelling market on several levels.
under for more than a decade. The brand is best known for have online selling experience and permission to sell Obviously, it is English-speaking and there are strong
offering good discounts and daily deals. any branded items in your inventory. You can find the ties between it and the UK. That said, its distance offers
They say they have 4.0 million registered buyers, 2 million registration page here. a challenge and there is the issues of the GST (goods and
weekly site visitors and over 1 million app users. 70% of sales tax) which can mean that merchants importing into
One thing worth bearing in mind, that has advantages, is
customers shop from mobile devices and 65% of shoppers Australia are liable for an additional levy. None of that is
that Catch.com.au only wants one seller per SKU so they
are female with an average age of 37. The average cart insurmountable and the opportunity that shoppers down
are very keen to find merchants vending products not
size is 4.3 products and the average cart value equals AUS under offer shouldn’t be dismissed.
already available.
$105. Catch.com.au has the merit of being a well known with
As they say themselves of the marketplace: a dedicated following but it’s reputation as a cheap and
PRODUCT LISTINGS AND FULFILMENT cheerful, doiscounting selling arena may well discourage
Catch.com.au is Australia’s favourite online shopping many serious merchants. If you are interested in selling
You can add your products to the catalogue, once approved,
destination and offers over 1 million products both directly to Australia, the first stop to test your products out on
using a CSV flat file or the API. In order maintain a high
and through our Marketplace across a wide range of is probably best to be eBay. Not least because they have
seller rating, Catch says that it is imperative that sellers
consumer categories including fashion, accessories, systems in place to deal with GST on your behalf.
provide prompt and clear responses to customer service12 ● TAMEBAY.COM
of €39.99 to sellers and sales commission is charged on Cdiscount Marketplace to gain visibility, both on their
dependent on category at between 5 and 20%. Payment is entire store and on selected products. They also propose
MARKETPLACE OVERVIEW taken by the marketplace and disbursed to sellers every Premium Subscriptions giving access to visibility products,
ten days in Euros. more data, logistics discounts or services, and for the top
Cdiscount is France’s largest ecommerce player. Starting life 4 granting an account manager to help merchants develop
as a discount online retailer, Cdiscount is now the second their business.
most visited website in the country; it has 9 million active PRODUCT LISTINGS AND FULFILMENT
customers and enjoys over 23 million unique visitors per
month. Cdiscount’s marketplace was launched in 2011 and You can list your items on Cdiscount using their API,
uploading a CSV file or using their listing tools. As a TAMEBAY’S TAKE ON CDISCOUNT
has been experiencing strong growth rate ever since.
big player in the ecommerce field it is also integrated If you’re a UK seller, looking to get a toehold in Europe,
Currently, it hosts more than 12,000 sellers and makes up as with many of the multichannel software providers in the then Cdiscount is a marketplace that’s seriously worth
much as 38% of the gross sales volume of Cdiscount.com. industry. considering. It’s one of the most important websites in
They sell the full gamut of goods, new and refurbished, but it France and has a dedicated following of shoppers and
is particularly well-known for electronics and tech products Sellers can fulfil their own order, tracking is mandatory,
also strong brand recognition there, even if it’s almost
and is popular with tech-savvy shoppers looking for good or you can use Cdiscount’s own fulfilment service. Their
entirely unknown here. It’s also notable that very few UK
prices. They deliver in France but also in Germany, Italy, network has 22000 pickup points across France for click
merchants trade on there so it can be good opportunity to
Spain, Belgium and Luxemburg. and collect. It also takes in charge external orders in over
outsmart your competition. And the barriers to entry are
20 countries. To get more prominence for your listings on
not strict and the costs are reasonable.
Cdiscount you can try out the Cdiscount Ads which can help
SELLER REGISTRATION AND REQUIREMENTS sellers to increase traffic, strengthen customer loyalty and You will likely need to get someone on your team who
receive more product reviews. is proficient at French because you’ll need to offer
You must apply to become a seller on Cdiscount. There’s listings and customer service in French but that’s not an
no registration fee or listing fees. There is a monthly cost It is a set of communication solutions that allow sellers
insurmountable hurdle.TAMEBAY.COM ● 13
premises. They recently hit the headlines when Coolshop one shop and list prices in your home currency and they
marketplace offered an outlet to 9 Danish toy shops who will calculate the conversion rate and VAT for the local
were struggling with their physical shops: markets. Shoppers can pay by card and monies are
disbursed to you by Coolshop.
Physical stores are not going away. But they need to adapt,
and most of all they need to work together with the online
elements of the business, benefitting both parties. ”All
PRODUCT LISTINGS AND FULFILMENT
the stores come from established retail chains, and they
chose to become part of Kids Coolshop. The stores have Once you are registered and have opened your Coolshop
MARKETPLACE OVERVIEW experienced almost explosive growth since joining us, in Shop, you can upload your products yourself using their
Coolshop is a northern European online retailer and some instances close to 50%. tools and API. You fulfil goods yourself too. All prices are
marketplace that began life specialising in video games but displayed inclusive of shipping costs.
has branched out to numerous other categories including – Jacob Risgaard, founder and CEO, Coolshop.
Your products, when presented to Coolshop customers,
home decor and baby items. They claim more than 2,000,000
show up alongside Coolshop’s own inventory in search
“happy customers”, 6,800,000 unique visitors per year and
SELLER REGISTRATION AND REQUIREMENTS results.
more than 125,000 newsletter subscriptions.
You can apply to sell on Coolshop Marketplace and then
It opened originally as a retailer in its own right in Denmark
your submission will be assessed for approval. There is
but has now expanded to Sweden, Norway, Finland, the TAMEBAY’S TAKE ON COOLSHOP MARKETPLACE
no substantive information about what the criteria are. UK
Netherlands and UK and has localised marketplaces Coolshop, in general, looks like a fantastic retailer with
businesses can apply. Here’s the registration page.
available in all five countries. As they say of their foundation: stellar reviews on Trustpilot and a concentrated offer of
They say they offer professional assistance in marketing products that occupies an attractive market area. But, it
We were three young guys who set out to create an alternative
and help with improving your position in the market once must be said, it doesn’t have a major profile in the UK. Yet.
to the traditional high street shop which had never really been
you’re up and running and they also claim to have some of
challenged on price. If we are big enough, then we can buy And, it’s also worth sounding this word of caution, like
the lowest commission rates for marketplace vendors and
in such large quantities that we can skip over several links in Amazon in the first instance they are retailers themselves,
no start up fees. (But we can’t find a rate card.)
the supply chain, thereby achieving significant savings. and that means you’re competing for sales with the people
International trade sounds quite easy with the Coolshop who run the marketplace. That is always a risk.
– Mark, Founder, Coolshop
Marketplace as you can also enjoy access to all of
Based in Denmark, they have seven different Coolshop’s 5 operational markets. You only have to open14 ● TAMEBAY.COM
retailers listing their products on Fruugo. Retailers wanting compulsory. When you list, all you do is provide a product
to add incremental sales through risk-free international feed in some form. That could be Google Shopping, via the
retailing just need to contact us at Fruugo in readiness for API, in a CSV format or using a third party multichannel
the additional sales they will generate in 2019 and beyond. service. Fruugo collects payments on your behalf and
disperses them to you
– Tony Preedy, Chief Commercial Officer, Fruugo
MARKETPLACE OVERVIEW The good news is that the Cosmetics Megastore enjoys all
The Cosmetics Megastore is a new marketplace brought of the developed features of Fruugo and that includes the
to you by Fruugo. It is dedicated exclusively to beauty SELLER REGISTRATION AND REQUIREMENTS existing integrations that they have already established for
products such as make up, fragrances and skincare items. Sellers already listing on and using Fruugo are eligible and listing and managing inventory on the marketplace and
By connecting hundreds of retailers from different corners their relevant products can be included on the Cosmetics across all your sales outlets. For instance, if you already
of the world, they are able to bring customers an excellent Megastore. Otherwise, you’ll need to go through the usual use Visualsoft, LinnWorks and PlentyMarkets to name but
selection and competitive prices. accreditation process that you can out more about here. a few, you can plug in easily.
As part of the ‘Fruugo Global Stores’ network of online You are required to be willing to ship internationally to
stores, their mission is to provide great choice and the some of the overseas geographies that Fruugo serves. TAMEBAY’S TAKE ON COSMETICS MEGASTORE
freedom for consumers to shop for cosmetics and beauty But one of the benefits of the service is that it can assist
products safely and easily wherever they are, from Obviously, this marketplace will only be of interest to
with translation and internationalising listings with
wherever they want, through their global beauty and merchants operating in this particular vertical but if
relative ease. You should make your listings without sales
cosmetics marketplace of over 100,000 products from you are then there are two very good reasons why the
tax because they will calculate that depending on which
global beauty brands. Fruugo will be familiar to many of Cosmetics Megastore is worthy of consideration. The first
country you’re selling into disbursements will be made to
you already as an established marketplace that operates is that it’s powered by Fruugo. They are a trusted operator,
you in your preferred currency.
internationally as well as within the UK. effective platform and a recognised brand.
Fruugo is combining rapid sales growth with continued Secondly, it’s another welcome niche marketplace that
innovation of its services for retailers. These new category LISTINGS, FULFILMENT AND PAYMENTS will likely enjoy traction and offer additional sales to
specific marketplaces will provide additional exposure for As a merchant, you fulfil all your orders and tracking isn’t merchants.TAMEBAY.COM ● 15
One aspect of selling on this marketplace that the owners PRODUCT LISTINGS AND FULFILMENT
are very keen to explain is the unique database that You create listings yourself using the all-important
underpins it: information in the database and merchants take care of
MARKETPLACE OVERVIEW The heart of Discogs is a user-built database of music. fulfilment themselves too. There are no listing fees. But
Discogs is a specialist music marketplace where all More than 432,000 people have contributed some piece of successful sales are charged an 8% fee (based on your
formats are welcome for sale. It was started as a hobby knowledge, to build up a catalog of more than 10,400,000 item sales price in USD), with a minimum of $0.10 and a
project in 2000 by Kevin Lewandowski and now is a recordings and 5,900,000 artists. The Marketplace connects maximum of $150. And don’t forget to add PayPal fees.
well respected niche marketplace that’s popular with buyers and sellers across the globe. With more than 23 They also support CSV listings in bulk if you have an
discerning buyers and sellers of rarer and sought after million items available and thousands of sellers, this is existing catalogue.
recordings. It’s based in the USA but overseas buyers and the premier spot from new releases to hard to find gems.
sellers are welcome. Because the Marketplace is built on top of the accurate Buyers can pay via an Adyen-powered system too as we
Discogs database, it is easy for sellers to list their inventory wrote about previously here.
They say that the site has 7 million active Community
members and 22,000 visitors purchase music via discogs and buyers are able to specify the exact version they want.
each day. They claim to have over 52 million items available – Discogs TAMEBAY’S TAKE ON THE DISCOGS MARKETPLACE
and thousands of sellers.
If you are an established marketplace seller in the CD and
The origin of the name comes from the word discography, vinyl vertical this marketplace is well worth exploring.
which they define as the study and cataloguing of SELLER REGISTRATION AND REQUIREMENTS
We’ve certainly heard from sellers in the past using
phonograph records or a comprehensive list of the Anyone can register to sell on the marketplace and there is Discogs who praise it as a great way to get good prices on
recordings made by a particular performer or of a no need to be screened or approved but all sellers require British music items from buyers in the USA and elsewhere.
particular composer’s works. a verified PayPal account, which won’t represent a barrier So a willingness to export is required if you want to make
to a registered and established eBay merchant. You can the best of it.
find out more here.16 ● TAMEBAY.COM
SELLER REGISTRATION AND REQUIREMENTS Workplace Chairs & Tables; Children; Tables; Accessories;
MARKETPLACE OVERVIEW Storage; Wartime; and Media.
There are few restrictions for selling on the Eames
When the Eames Lounge Chair and matching Ottoman was Furniture Marketplace bar being an enthusiast. There is zero commission for the first 6 months and,
unveiled in 1956, made of moulded ply and as described by International dealers, hobbyists, collectors one-time they say, at least 50% lower than other marketplaces
Charles Eames, designed to fit you like a baseball glove, it owners or mid-century resellers, are all welcome to sell thereafter!
put the design office of Charles and Ray Eames firmly on their original design on Eames.com.
the map and their iconic designs are as desirable today as
they were more than half a century ago.
TAMEBAY’S TAKE ON EAMES
That’s why the Eames Furniture Marketplace was PRODUCT LISTINGS AND FULFILMENT The Eames Furniture Marketplace is highly specialised but
established, as a place dedicated to providing a safe and Listings are routinely vetted to ensure only original, with a dedicated following and anyone who is serious about
secure platform for the buying and selling of original authentic and vintage used Eames pieces are ever listed. A purchasing an Eames design will be sure to find this site.
and authentic Eames designs. Created by fans for fans, listing tool could not make it easier to get you selling , with Whether you specialise in Eames designs or stumble across
for collectors, for interior specialists and for lovers of all a step by step guide to get you selling within minutes. a one off piece it’s worth listing on Eames as it attracts a
classic design. worldwide audience and, as you would expect, prices are
Setup offers one-time or multi-use shipping rates.
The Eames Furniture Marketplace is also home to the realistic for the rarity and desirability of the products offered.
only true online Eames Wiki, packed with the things that You’ll need a highly detailed description of the product and
it’s condition, use high quality photographs and, due to the This is never going to be a mass market destination, with their
buyers, sellers, collectors and dealers actually want to Eames Wiki and niche vertical it’s a marketplace to collect
know about the original Eames design they have, they nature of the purchase, questions from potential buyers
should be expected. sellers of Eames furniture with the discerning buyers eager to
want, they sell, and they need! purchase.
The main categories available to list in include: Seating;TAMEBAY.COM ● 17
accredited or approved by the marketplace. But you do citizens. Now Etsy finds itself with an Influx of 6.5M new
need to provide and build fantastic, beautiful listings and buyers and 32% of mask buyers making repeat purchases
MARKETPLACE OVERVIEW construct a shop front. Look at Etsy and you’ll see that within 14 days. It looks like Etsy have given sellers a
listings are quirky and warm and often laced with personal fantastic platform to bring their businesses online.
Etsy is well known and a major player in the handmade stories about the products for sale.
and vintage arena with a marketplace that is strong on Etsy is in pole position to be a key global player in
visuals, offering curated collections and suggestions and ecommerce in the craft, homemade and craft sector
commanding a loyal and passionate following. In the UK which is absolutely enormous. It certainly has scope for
PRODUCT LISTINGS AND FULFILMENT
they have a decent network of sellers who host regular international expansion. But the loyal following of sellers
meet-ups and also host offline craft fairs. Once you’re registered, you’ll need to build your store. and shoppers are keen that Etsy should retain its homely
You can find out all about that here. Etsy doesn’t offer any and honest vibe that has been crucial to its development
58% of sales are made on mobile devices and 38% of sales fulfilment itself and you make your own despatches on thus far.
are made outside of the United States. It’s reported that your own terms. Tracking isn’t compulsory. Payments are
over 80% of sellers are women. And that, perhaps, goes taken through their own payments system and disbursed to There is nothing to say that as a company grows that it
someway to understanding its broad appeal and reputation you, or you can offer PayPal or even take cheques or money must become more anonymous or less attractive, but that
for fantastic and unique handmade goods. orders. is certainly what happened to eBay. If Etsy is to flourish,
it must jealously guard that undefinable Etsy thing that
Etsy has an active global shopping community of 47 million makes it such a joy to shop on.
in more than 234 different countries. 2.8 million sellers
were listing 66 million items as of March 2020. TAMEBAY’S TAKE ON ETSY
Etsy is a major player that found itself growing further
through the COVID-19 pandemic. During this Etsy share
SELLER REGISTRATION AND REQUIREMENTS price peaked at an all time high of $69.28 after the CDC
It’s easy to get registered and you don’t need to be recommended the wearing of fabric face masks to US18 ● TAMEBAY.COM
MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS nearly 200 outlets for click and collect. Fnac emphasises
Fnac is a French retailer founded in 1954 and one of You’ll need to apply to sell and sales commissions range the importance of decent photography when it comes to
France’s best known high-street retailers that specialises between between 8% and 12% depending on product showcasing your wares.
in media sales such as books, CDs, DVDs and also games, category. The subscription of €39.99 per month bags you
photography and ticket sales. It is the third most visited a VendeurPro account. There is also a management fee
ecommerce site in France, after Amazon and Cdiscount. (“frais de gestion” in French) of between €0.49 – €1.49 TAMEBAY’S TAKE ON FNAC
And as a prospect it’s worth noting that it is also one of the depending on value of what you’re selling. France is a big ecommerce opportunity and Fnac is a key
fastest growing marketplaces in the Europe. It’s also worth player. France has a very well established ecommerce
The ability to communicate proficiently in French is vital market and it continues to hold its position as the third
remembering that Amazon and eBay aren’t as dominant in
on Fnac. Not only should listings be in French but the site largest online industry in Europe and the sixth biggest
France as in the UK and several marketplaces, including
and help is also in the language. And you’ll need to provide ecommerce market worldwide. It is also a relatively easy
Fnac (pronounced fernack), enjoy huge success and
customer support in French too. country to ship to from the UK and has an efficient and
popularity.
reasonably priced postal service. Consumer electronics
Trading in four European countries: France, Belgium, and media are particularly popular.
Portugal and Spain, the marketplace has over 20 million PRODUCT LISTINGS AND FULFILMENT
shoppers and boasts over 15 million unique visitors each Fnac is integrated with a variety of multichannel So if you’re sold on the French opportunity, then this is
month. They stock 10 million items including technology, marketplace management software companies, including an obvious choice alongside Amazon, eBay and CDiscount.
home and garden, books, sports and baby products. There Linnworks, so it is relatively easy to integrate your exiting
are reckoned to be over 3000 merchants selling via the inventory with the marketplace via one of those services.
marketplace. You can fulfil itms yourself and utilise Fnac’s network ofTAMEBAY.COM ● 19
MARKETPLACE OVERVIEW for free. There is no process of accreditation. But they do although you can take a view on that. Building beautiful
In the world of craft selling there is more than Etsy. expect goods to be original or handmade and do allow the listings with exquisite snaps is how you win on Folksy. You
Folksy is a UK based and focussed craft and craft supplies resale of craft supplies too. You have the choice of two can keep abreast of the weekly best sellers here.
marketplace that is getting noticed. Folksy is used by selling packages. Basic or Plus.
around 150,000 shoppers a month and has customers They charge fees for listing items and also a commission
across the world buying from one of over 15,000 UK based TAMEBAY’S TAKE ON FOLKSY
fee when you sell an item. On the Basic package listings
designers. Around 85% of customers are based in the UK, are £0.15 + VAT a pop. A Plus account is £5 per month If you’re based in the UK and already selling via Etsy, then
4% in mainland Europe, 6% in the US and 2% in Canada including VAT and gives you unlimited listings and free there’s no reason why you shouldn’t also be having a go
and Australia. relisting too. No matter if you are on the Basic or Plus with Folksy if your goods fit with their criteria. It’s a UK
account, listings last for 120 days (approx. 4 months) based concern that is keen to retain its community feel and
As they say in their mission statement: “Cottage industries reputation as a unique outlet for original craft items and
are the future. Small scale production and handmade unless the item is sold out or the quantity is reduced to
zero. You can relist items before their expiry date, up to supplies. Despite its small size, and creditable popularity
goods offer ways to be creative, manage resources with people in the know, we’d love to see it get bigger
effectively and support local economies. We’re not anti- once per day. All fees are paid through PayPal and its used
for payments too. and enjoy better profile. A buyer marketing and brand
corporate but we want thriving micro-global people brands campaign to raise awareness with the wider public is long
too.” overdue.
PRODUCT LISTINGS AND FULFILMENT
SELLER REGISTRATION AND REQUIREMENTS You create your own Folksy listings and provide
It is free to join Folksy and you get your first 3 listings photography too of the items you’re selling. You also fulfil
your own sales. There are no requirements for tracking20 ● TAMEBAY.COM
MARKETPLACE OVERVIEW requirements. Once you’ve passed a preliminary screening You’ll need to list your products excluding VAT or sales tax
Fruugo is a global marketplace with dedicated websites for you’ll be asked to provide more detailed information. because they calculate that. Seller fees run at around 15%
46 countries including the UK, most of Europe, parts of Asia plus 2.35% for payment processing.
You must be willing to ship internationally. But don’t worry
and also Australia and New Zealand. It offers services in 17 because you can make your choices about the countries If you want to find out more about selling on this
languages and 22 currencies and the focus is on seller ease. and regions you’re willing to send your goods to. You’ll marketplace, and get in contact, find out more here.
At the most basic level, if you have a compatible product need solid product data including GTINs and MPNs so that
feed, then you can easily make your goods available. They your goods can be effectively catalogued. You can list new
take care of listing translations, payment processing and goods across most normal verticals and they do like sellers TAMEBAY’S TAKE ON FRUUGO.
most customer support. You may sometimes have to deal to have a good range of SKUs. If you already sell online, are willing to ship internationally,
with a customer query, they say. have a decent array of goods and have a product feed that
can be easily plugged in, then you should be thinking about
The company says of its own offering: ”Fruugo simplifies PRODUCT LISTINGS AND FULFILMENT Fruugo.
buying products from around the world. Our mission is As a seller, you fulfill all your orders and tracking isn’t
to provide great choice and the freedom to shop safely That they take most of the strain out of internationalising
compulsory. When you list on Fruugo, all you do is provide
wherever you are, from wherever you want, through one your listings is a huge plus. And because you pay no fees
a product feed in some form. That could be Google
global marketplace.” until you make a sale, it’s also low risk. What is less clear
Shopping, via the API, in a CSV format or using a third party
is the extent to which getting involved is a game changer
multichannel service. Providers such as PlentyMarkets and
for retailers. But the anecdotal evidence we hear is
Linnworks already have integrations.
FRUUGO SELLER REGISTRATION AND REQUIREMENTS encouraging. Greater consumer awareness from buyers is
You will need to be accredited and here are some of the certainly desirable, though.TAMEBAY.COM ● 21
SELLER REGISTRATION AND REQUIREMENTS A standard auction is available for 14 days. If you enable
MARKETPLACE OVERVIEW There is no fee if you want to start selling but sellers the Auto renew option and there are keys left after 14
have to register. For turnovers under €900 need to verify days, your auction will be automatically renewed. If you do
G2A.COM is a marketplace for digital and physical not, the auction will expire, and you will have to renew it
products focussed on gaming. On G2A.COM, customers by using phone number, social media profile and email
address. Sellers need to undergo business verification manually. G2A charges €0.15 for each auction renewal.
can buy game keys for platforms such as Steam, Origin,
GOG, Uplay, Battle.net, Xbox One, PSN and more. Aside once their turnover exceeds €900. There’s a 3-stage Fulfilment is undertaken by the seller and payments are
from games, G2A Marketplace also includes software, Business Verification form, were you have to provide processed by the marketplace and be disbursed to sellers
subscriptions, gift cards, online courses as well as physical details of their businesses. It is quick and simple to fill as is convenient. Sellers only pay when an item is sold.
products such as hardware, peripherals and gadgets. in and submit the form available on the website. Once it Generally, the fee applied to each sale is 10.8% + €0.35
is reviewed and accepted, a business seller account is more attractive fees are available to merchants signed up
The company says it offers a digital ecosystem for online instantly upgraded to a business one. to the Seller Supreme program.
payment and a payment gateway called G2A PAY, which
has over 200 global and local payment methods available.
Customers can pay for items with the likes of Visa, LISTINGS, FULFILMENT AND PAYMENTS TAMEBAY’S TAKE ON THE G2A.COM MARKETPLACE
Mastercard, Discover, Amex, BTC and PayPal. The company
Whether you are a retailer or just want to sell unused G2A.com is a no brainer if you sell in the the field of
was founded in 2010, operates globally, and has offices in
CD keys, you can easily create new auctions via your G2A gaming, whether that’s physical or digital items and
the Netherlands, Poland, Hong Kong, Iceland, Lithuania,
account. To do so, log in to G2A.COM, click on “My Account” the marketplaces broad international appeal is its key
the UK and the US.
and then “Sell item.” Alternatively, you can simply click attraction. What is not known is whether average selling
G2A has more than 20 million customers around the the “Start selling now” button in the upper right corner on prices on the marketplace are better than when selling
world and over 450k sellers offer their products on G2A G2A Marketplace’s main page. After fulfilling all needed through other outlets.
Marketplace. data like item name, key code, price you can start to sell.22 ● TAMEBAY.COM
MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS TAMEBAY’S TAKE ON GAME
Registration is by application. They say: “Looking for ways GAME is a well known brand in the UK and it offers a
You’ll likely have seen GAME on the UK High Street. They
of reaching new customers? We are expanding our offer in compelling marketplace opportunity if you’re interested in
sell video and computer games, DVDs, gaming kit such
technology, PC, gaming and merchandise. If you currently selling video games and the like which are a good fit. But
as consoles and also other tech items. But they also
sell these or other products with a gaming focus, we want it is also competitive and GAME is the biggest seller there.
encourage sellers to plug into their own marketplace set-
you to join us. Please fill out the below form to Register Your Whilst it is offering more than just video games, it is price
up. But they don’t talk about that nearly enough.
Interest in joining the GAME Marketplace. sensitive and selective. But the real opportunity is surfing
In 2017 GAME launched a marketplace solution allowing its significant brand and High Street recognition. Future
Our team will then get back to you as soon as possible to
third party sellers to be integrated onto GAME.co.uk. As opportunity lies with greater European and international
discuss joining our growing platform!”
far as we know, there are over 270 third party sellers reach. So it is likely that getting in on the ground floor to
successfully trading, each bringing their own product take advantage of their future plans is no bad thing. They
range and unique style to GAME Marketplace. This includes could be even bigger in the years to come.
sellers offering tech, AV, mobile phones, tablets and more.
PRODUCT LISTINGS AND FULFILMENT
GAME boasts that there are no subscription fees, no listing
They also offer help on-ramping to the marketplace, as fees and no set up costs. There are commission fees on
they say: “Most importantly we have a dedicated team sales but they don’t seem to be published.
of real people here to support you at all times, we pride
ourselves on a personal approach to supporting our GAME
Marketplace sellers.”TAMEBAY.COM ● 23
MARKETPLACE OVERVIEW
GittiGidiyor was founded in 2001 and is notable because
it became Turkey’s leading ecommerce marketplace SELLER REGISTRATION AND REQUIREMENTS accounts registered outside of Turkey. eBay is exploring
very quickly. eBay bought the company in 2011 and that alternative solutions. Turkish customers will still be able to
It’s pretty free and easy to register with GittiGidiyor. You’ll
strengthened its position as the industry leader in the transact domestically via GittiGidiyor.
need a valid email address and the usual personal details
country. They say they enjoy 85 million monthly visits
as well as a valid credit card to start selling. – eBay
on average and have the regular custom of 28 million
registered users. GittiGidiyor is the fourth most popular
online shopping site in Turkey with over over 15 million
products in more than 50 categories. 7 out of every 10
LISTINGS, FULFILMENT AND PAYMENTS TAMEBAY’S TAKE ON THE GITTIGIDIYOR MARKETPLACE
purchases were made from mobile devices with most Merchants create listings and fulfil in a similar way to As is typical when considering international marketplaces,
made by people aged between 31-35. the same on eBay. But one of the aspects of this Turkish the size and attraction of the opportunity is very much
marketplace that represents a challenge is that PayPal determined by the goods you sell and the level of your
They say that GittiGidiyor hosts those millions of products was suspended in Turkey a few years back. It hasn’t been ambition. And when it comes to GittiGidiyor the major
at what they term as “accessible prices. They offer a reported as to whether the new Adyen system will extend obstacle to an international ecommerce merchant, the
marketplace service to both individual sellers, as well as to the eBay owned company. And as eBay said in 2016 biggest challenge, is with regards to language. How good
SMEs and also larger enterprise. The site also offers the regarding this change: is your Turkish? And don’t forget about fulfilment: postal
GittiGidiyor Cadde that serves as a showcase to the official
Due to the suspension of PayPal operations in Turkey, eBay services to Turkey for parcels and the like are not as efficient
stores of big popular brands.
customers will not be able to send or receive funds using as some some other nearer and more accessible nations.
Turkish PayPal accounts. This does not impact PayPalYou can also read
