2023 CROSS-MEDIA PLANNER - av-news - gi Geldinstitute
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av-news
CROSS-MEDIA PLANNER
2023
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gi Geldinstitute | vb Versicherungsbetriebe | av-finance
TABLE OF CONTENTS
REACH CROSS-MEDIAL 3 THE MEDIA BRANDS
TRADE MAGAZINES B1618 53. Jahrgang Ausgabe 4/2022
B1618 52. Jahrgang Ausgabe 4/2022
Fachzeitschrift für die Assekuranz
Bildquelle: HCD
über Ecosysteme im Internet-Zeitalter
F a c h z e i t s c h r i f t f ü r I T- E n t s c h e i d e r u n d M a n a g e r Ismet Koyun, CEO bei KOBIL,
Main profile gi Geldinstitute 4
S U P E R - A P P -T E C H N O L O G I E
D I E V I S I O N D E R KO B I L
vb Versicherungsbetriebe 4/2022
Price list gi Geldinstitute 5
gi Geldinstitute 4/2022
Topics and dates gi Geldinstitute 6
Main profile vb Versicherungsbetriebe 7
Price list vb Versicherungsbetriebe 8
Topics and dates vb Versicherungsbetriebe 9
Advertisement formats 10 AUSGABE 2022
D I E MÄ R VON D I G I TA L E N STA N D A R D S
Content analysis 11
MEHR SICHERHEIT FÜR GELDAUTOMATEN
Roland W. Sorke und Stefan Leßmann, beide von Diebold Nixdorf, haben eine Mission: Wo liegen die Chancen, wo die Grenzen der Automatisierung bei Versicherungen?
Geldautomaten sicherer machen. Wie das gelingen kann verraten sie in unserer Titelstory.
Das erklärt Daniel Kums, Head of Business Consulting Experian.
IT-Sicherheitstrends zur it-sa
Exclusive topic special – cross-media 12
SECURITY FOR FINANCE
SPECIAL
SCHWERPUNKT
CallCenter for Finance Digitalstrategien
Supplements/specials 13
Technical information 14
SPECIALS ONLINE
ONLINE
Profile 15 •C
allCenter for
Performance data homepages 16-17 Finance I und II
Banner formats and prices 18-19
• IT-Security for
Newsletter gi and vb / Exclusive topic newsletter 20-21
Performance data newsletter 22 Finance and Insurance
Lead generation (Whitepaper) 23
• FI-FORUM
DIRECT: Stand-Alone E-Mail 24-25
EVENT: Roundtable 26
YOUR CONTACTS 27 Subject to our General Terms and Conditions of Business for Advertisements,
Third-party Supplements and Online Advertising; the latest version can be found at
www.av-finance.com/agb 2
CROSSMEDIAL
REACH
REACH gi Geldinstitute REACH vb Versicherungsbetriebe
Print and online Print and online
Total: 23.080 Reader/User Total: 9.021 Reader/User
Stand: Oktober 2022
3
FACHZEITSCHRIFT
TITEL-PORTRÄT
1 Title: gi Geldinstitute 8 Membership: IVW
Trade magazine for IT decision-makers and managers 9 Publishing house: av-news GmbH
2 Brief description: For over 50 years, gi Geldinstitute has been a must-read Englmannstr. 2
publication for managers and IT decision-makers in banks, 81673 Munich
private banks, special banks, savings banks, giro centres, Telephone +49 89 45 45 576 0
credit unions, cooperative credit institutes, building Fax +49 89 45 45 576 10
societies and postal savings banks. This specialist www.geldinstitute.de
publication provides the information readers want with information@av-finance.com
features on a wide range of issues from banking IT and 10 Publisher: Herbert Sebald
banking technology, through to the more recent develop-
ments such as open banking, blockchain and crypto topics, 11 Media: Thomas Noeske (responsible)
as well as systems and resources for modern planning, Telephone +49 89 45 45 576 25
set-up and organisation of financial institutes. The editors, t.noeske@av-finance.com
supported by a specialist advisory committee and Manuela Albutat
international banking experts, tackle complex issues and Telephone +49 89 45 45 576 11
provide relevant knowledge and expertise across print, m.albutat@av-finance.com
online and social channels.
12 Editors: Dunja Koelwel (responsible)
gi Geldinstitute looks at the problems faced by
Telephone +49 89 45 45 576 15
IT decision-makers in financial institutions, offering
d.koelwel@av-finance.com
solutions and bridging the gap between vendor and user.
Thomas Pichler
3 Target audience: Board members and digital decision-makers in banks
Telephone +49 89 45 45 576 14
– organisation, IT, ICT and sales as well as technical
t.pichler@av-finance.com
managers
4 Publication: 6x per year
5 Physical format: DIN A4
13 Circulation monitoring*:
6 Year: 53rd year
14 Circulation analysis*: Copies per edition as a quarterly average
7 Purchase price: Annual subscription Germany: (IVW Q3/2022)
- print only €151.00 (incl. VAT and shipping)
Print run: 6.000
- combined print and digital €195.00 (incl. VAT and shipping)Annual
Actual circulation: 6.805 (print and digital) in Q3/22
subscription abroad:
- print only €166.00 (incl. VAT and shipping)
- combined print and digital €210.00 (incl. VAT and shipping)
* *does not apply to special publications
Individual sale price €31.00 (incl. VAT and shipping)
4
TRADE MAGAZINE
PRICE LIST NO. 41 | VALID FROM 01/01/2023
1 Advertisement prices and formats (all prices exclusive of statutory value added tax): Bound-in inserts:
3 2-page (1 sheet) €4,130
4-page (2 sheet), folded €5,300
Format Bleed formats Prices for Untrimmed format 217 x 307 mm
Width x height in mm* 4-colour Trimmed format 210 x 297 mm
Quantity required 5,000 copies
1/1 page 210 x 297 €4,995 (discount: 1 sheet = 1/1 advertisement page)
2/3 page 210 x 178 or 135 x 297 €3,780
Other sizes and bound-in inserts with additional
Junior page 135 x 205 €3,530 response card available on request. Delivery deadline
by the relevant closing date for advertisements.
1/2 page 210 x 150 or 100 x 297 €3,150
1/3 page 210 x 104 or 75 x 297 €2,490 4 Loose inserts: Inserted loose, max. size 195 mm x 270 mm
1/4 page 210 x 84 or 100 x 147 €2,170 Prices per 1,000 pcs
Up to 25 g €430
1/8 page 100 x 84 or 210 x 49 €1,690 Each additional 5 g €40
Quantity required: 4,700 copies
Front cover + story on request €7,800
Partial inserts, glued-on advertising media on request
Cover flap (inside) 110 x 297 (10 mm trim) €3,650
5 Other special
Inside front cover 210 x 297 €5,350 advertisement
formats: on request
Inside back cover 210 x 297 €5,350
6 Delivery address
Outside back cover 210 x 297 €5,740 for loose and
bound-in inserts: on request
“Eye-catcher” advertisement 55 x 80 €1,800
7 Payment terms
Text section advertisements – millimetre price, single-column €3.80 and bank details: Within 30 days of the invoice date without deduction;
2% cash discount within 8 days.
2 Discounts on the base price in the case of acceptance within one advertising year
Stadtsparkasse München
Quantity scale – Frequency scale – IBAN: DE02 70150 0000 1005 5370 53
whole-page formats: part-page formats: BIC: SSKMDEMMXXX
3 pages or more 5% 3 advertisements or more 3% VAT ID no.: DE246657363
6 pages or more 10% 6 advertisements or more 5% Tax no.: 143/117/10215
9 pages or more 15% 9 advertisements or more 10%
* Bleed margins: top margin 5 mm, bottom margin 3 mm, 3 mm at the outer edges.
5
TRADE MAGAZINE
TOPICS AND DATES
Edition Dates Editorial content Key areCL Supplements/special Trade fairs/ Dates
1 PD: 14.02.
CL: 26.01.
ESG / Sustainability
Technology Lifecycle
Banking of the future
Risk Management
CallCenter
for Finance I
CCW 2023
CIBI Innovation Day
27.02.-02.03.
29.03.
Green IT Regulatory
ED: 23.01. Learning from FinTechs Customer management Bankenaufsicht 2023 28.-29.03.
Space ideas: Platforms Crypto Finance 28.-29.03.
Cash supply & infrastructure AI, Process Mining
2 PD: 11.04.
CL: 20.03.
Social Engineering
Identity Management
Customer dialogue
Customer journey
Gesamtbank-
steuerung 26.04.
Cloud: Provider change Digital service
ED: 14.03. Next-generation
Space ideas: Customer retention financial service 10.05.
ATM security Digital customer management
3 PD: 13.06.
CL: 22.05.
New Learnings in AI
Security & Social Media
Mobile solutions
Secure apps
Blockchain & DLT Payment transactions via apps
ED: 16.05. Space ideas: Customer dialogue
Store Security Sales solutions
4 PD: 14.08.
CL: 24.07.
Digital Banking: Trends
Business Intelligence
Security for Finance
Cloud & Mobile Security
CallCenter
for Finance II
Banking summit 2023
it-sa 2023
20.-21.09.
25.-27.10.
Test & Quality Management Data & Network Security
ED: 18.07. Space Ideas: Securing critical infrastructures
New branch concepts Fraud Prevention
5 PD: 17.10.
CL: 25.09.
Platforms: Yes? No? How?
Risk & Compliance
Banking Technologies
Shaping Transformation
FI-Forum FI-Forum 2023 November
November
Contextual Banking Inspiring customers Euro Finance Week
ED: 19.09. Space ideas: Digital Analytics Digital Society 2023 28.11.
Branch and video surveillance Core banking applications Banking technology December
6 PD: 12.12.
CL: 22.11.
Embedded Finance
Money Laundering & Fraud
Banking-Trends
Open Banking
Prevention, Banking Think Tanks Digital consulting & sales concepts
ED: 15.11. Space ideas: Solutions for Customer Experience
Cash Management Digital Signature
PD = publication date / CL = closing date for advertisements / ED = editorial deadline * magazine expected to be available at these events Subject to changes
6 6
FACHZEITSCHRIFT
TITEL-PORTRÄT
1 Title: vb Versicherungsbetriebe 9 Publishing house: av-news GmbH
IT and communication in the insurance sector Englmannstr. 2, 81673 Munich
Telephone +49 89 45 45 576 0
2 Brief description: The trade magazine 'vb Versicherungsbetriebe' has been
Fax +49 89 45 45 576 10
dealing with the problems of the insurance industry for
www.versicherungsbetriebe.de
more than four decades
information@av-finance.com
and offers IT decision-makers and managers professional-
ly compiled information on the topic areas of information 10 Publisher: Herbert Sebald
technology, management, communication and organisation
11 Media: Thomas Noeske (responsible)
across the print, online and social channels.
Telephone +49 89 45 45 576 25
The editors' research is complemented by collaboration t.noeske@av-finance.com
from renowned experts, managers and practitioners from
Manuela Albutat
the sector.
Telephone +49 89 45 45 576 11
3 Target audience: Board members and digital decision-makers from IT, ICT, m.albutat@av-finance.com
business organisation, process management, sales and
12 Editors: Dunja Koelwel (responsible)
technical managers.
Telephone +49 89 45 45 576 15
4 Publication: 5x per year d.koelwel@av-finance.com
5 Physical format: DIN A4 Thomas Pichler
Telephone +49 89 45 45 576 14
6 Year: 52nd year
t.pichler@av-finance.com
7 Purchase price: Annual subscription Germany:
- print only €126.00 (incl. VAT and shipping)
- combined print and digital €162.00 (incl. VAT and shipping)
13 Circulation monitoring*:
Annual subscription abroad:
- print only €138.00 (incl. VAT and shipping)
14 Circulation analysis*: Copies per edition as a quarterly average
- combined print and digital €174.00 (incl. VAT and shipping)
(IVW Q3/2022)
Individual sale price €31.00 (incl. VAT and shipping)
Print run: 2.000
Actual circulation: 2.321 (print and digital) in Q3/22
8 Membership: IVW
* does not apply to special publications
7 7
TRADE MAGAZINE
PRICE LIST NO. 51 | VALID FROM 01/01/2023
1 Advertisement prices and formats (all prices exclusive of statutory value added tax) Bound-in inserts:
3 2-page (1 sheet) €2,690
4-page (2 sheet), folded €3,510
Format Bleed formats Prices for 4-colour Untrimmed format 217 x 307 mm
Width x height in mm* Trimmed format 210 x 297 mm
1/1 page 210 x 297 €3,990 Quantity required 2,500 copies
(discount: 1 sheet = 1/1 advertisement page)
2/3 page 210 x 178 or 135 x 297 €3,080
Other sizes and bound-in inserts with additional
Junior page 135 x 205 €2,900
response card available on request. Delivery
1/2 page 210 x 150 or 100 x 297 €2,610 deadline by the relevant closing date for advertise-
ments.
1/3 page 210 x 104 or 75 x 297 €2,150
4 Loose inserts: Inserted loose, max. size 195 mm x 270 mm
1/4 page 210 x 84 or 100 x 147 €1,910
Prices per 1,000 pcs
1/8 page 100 x 84 or 210 x 49 €1,550 Up to 25 g €430
Each additional 5 g €40
Front cover + story on request €6,500
Quantity required: 2,500 copies
Cover flap (inside) 110 x 297 (10 mm trim) €3,000 Partial insert, glued-on advertising media on request
5 Other special
Inside front cover 210 x 297 €4,220
advertisement
Inside back cover 210 x 297 €4,220 formats: on request
6 Delivery address
Outside back cover 210 x 297 €4,490 for loose and
bound-in inserts: on request
“Eye-catcher” advertisement 55 x 80 €1,500
7 Payment terms
Text section advertisements - millimetre price, single-column €3.80
and bank details:
Within 30 days of the invoice date without
2 Discounts on the base price in the case of acceptance within one advertising year deduction; 2 % cash discount within 8 days.
Quantity scale – Frequency scale – Stadtsparkasse München
whole-page formats: part-page formats: IBAN: DE02 70150 0000 1005 5370 53
BIC: SSKMDEMMXXX
3 pages or more 5% 3 advertisements or more 3% VAT ID no.: DE246657363
6 pages or more 10% 6 advertisements or more 5% Tax no.: 143/117/10215
9 pages or more 15% 9 advertisements or more 10%
* Bleed margins: top margin 5 mm, bottom margin 3 mm, 3 mm at the outer edges.
8 8
TRADE MAGAZINE
TOPICS AND DATES
Edition Dates Editorial content Key areas Supplements/special Trade fairs/congresses* Dates
1 PD: 10.03.
CL: 21.02.
ESG / Sustainability
Green IT
Claims management
App solutions in the event of a CallCenter CCW 2023 27.02.-02.03.
Technology Lifecycle claim for Finance I Insurance Forums Leipzig:
ED: 15.02. Digital Business Models Digital transformation in claims Claims Management 21.-22.03.
management
InsureNXT 26.-27.04.
Fraud detection and
fraud prevention
2 PD: 12.05.
CL: 24.04.
Resilience
Cybercrime defense
CRM
Platforms Insurance Forums Leipzig:
"Trends" in malware Channel Management 20.-21.06.
Customer management
ED: 18.04. News on IaaS, PaaS & SaaS Artificial Intelligence & ML
Cloud Solutions
3 PD: 14.07.
CL: 26.06.
Customer Centricity
Data Driven Insurance
Mobile solutions
Apps Cyber Insurance September
Social Engineering Customer Dialog
ED: 20.06. Best Practises in AI & ML Sales solutions
Digital processing
4 PD: 20.09.
CL: 01.09.
IT Services & Consulting
Distributed Infrastructure
Security for Insurance
Cloud & Mobile Security
CallCenter
for Finance II
it-sa 2023
Insurance Summit
25.-27.10.
Agile Scaling Data & Network Security November
ED: 28.08. Software-as-a-Service Securing critical infrastructures
5 PD: 10.11.
CL: 20.10.
Digital Onboarding
Process Automation and
IT solutions for insurers
Platforms
Innovario 2023
Insurance Forums Leipzig:
November
Virtualization Mobile IT for insurance companies 29.-30.11.
ED: 16.10. Low Code and RPA Cloud
PD = publication date / Cl = closing date for advertisements / ED = editorial deadline * magazine expected to be available at these events Subject to changes
9 9
TRADE MAGAZINE
FORMATS
ADVERTISEMENT FORMATS WITH BLEED* SPECIAL ADVERTISEMENT FORMATS
Sleeve Cover flap
(inside)
1/1 page Junior page 2/3 page 2/3 page Width 440 mm (open) Width 110 mm
Width 210 mm Width 135 mm landscape portrait Height 90 mm Height 297 mm
Height 297 mm Height 205 mm Width 210 mm Width 135 mm
Height 178 mm Height 297 mm
“Eye-catcher” Insert in
advertisement oversized format
1/2 page 1/2 page 1/3 page 1/3 page 55 x 80 mm Width 200 mm
landscape portrait landscape portrait Height 310 mm
Width 210 mm Width 100 mm Width 210 mm Width 75 mm
Height 150 mm Height 297 mm Height 104 mm Height 297 mm
Advertorial
1/4 page 1/4 page 1/8 page 1/8 page 1/1 page 2/1 pages
landscape portrait landscape portrait 3,500 characters 7,500 characters
Width 210 mm Width 100 mm Width 210 mm Width 100 mm + 1 image + logo + 2 images + logo
Height 84 mm Height 147 mm Height 49 mm Height 84 mm + contact details + contact details
* All formats plus bleed margins: top margin 5 mm, bottom margin 3 mm, 3 mm at the outer edges.
10INHALTSANALYSE
Content analysis gi Geldinstitute Content analysis vb Versicherungsbetriebe
6 Issues 5 Issues
Total page count: 416 Pages = 100% Total page count: 288 Pages = 100%
• Focus: 71 Pages = 17,1% • Strategy: 56 Pages = 19,4%
• Strategy: 73 Pages = 17,5% • Focus: 55 Pages = 19,1%
• Infrastructure: 54 Pages = 13,0% • Other: 36 Pages = 15,9%
• Space ideas: 46 Pages = 11,1% • Infrastructurr: 32 Pages = 11,1%
• Other: 31 Pages = 11,1% • Career: 18 Pages = 6,3%
• Career: 30 Pages = 7,2% • Cover story: 16 Pages = 5,6%
• Cover story: 22 Pages = 5,3% • Meeting place: 12 Pages = 4,2%
• Meeting place: 15 Pages = 3,6% • Specials: 63 Pages = 21,9%
• Specials: 63 Pages = 15,1% - CallCenter for Finance:
- IT-Trends at it-sa
42 Pages =
21 Pages =
14,6%
7,3%
- CallCenter for Finance: 42 Pages = 10,1%
- IT-Trends at it-sa 21 Pages = 5,0%
B1618 52. Jahrgang Ausgabe 3/2022
B1618 53. Jahrgang Ausgabe 1/2022
Fachzeitschrift für die Assekuranz
F a c h z e i t s c h r i f t f ü r I T- E n t s c h e i d e r u n d M a n a g e r
vb Versicherungsbetriebe 3/2022
gi Geldinstitute 1/2022
E S G – M E H R A L S „ N I C E T O H AV E “
Dr. Jürgen Zehetmaier, Vorstandsmitglied von msg, erklärt im Interview,
warum ESG nicht nur Strategie, sondern ein Wettbewerbsfaktor ist.
DER CLOU: FÖDERIERTE KÜNSTLICHE
I N T E L L I G E N Z I M B A N KC O N T R O L L I N G
Prof. Jürgen Angele & Tim Strohschneider, beide von adesso,
erklären, wie sich viele Daten und Partner zusammenfügen.
SCHWERPUNKT
SCHWERPUNKT
CRM – Kunden besser kennen
App-Lösungen
11CROSS-MEDIA
EXKLUSIVE TOPIC SPECIAL
PRINT
Topic specials in the main booklet shine the spotlight on their key topic. The av-news
editors provide the cover and introduction to the topic special, you go in-depth with your
Success Story:
specialist expertise. With your individual combination of interview, advertisement and/or Der Weg zum volldigitalen
Versicherungsanbieter:
Adam Riese setzte beim System-
success story you can achieve an effective, eye-catching presence. aufbau auf Adcubum. Dabei war
das Thema Geschwindigkeit von
essenzieller Bedeutung.
DIGITAL
Following release of the print edition, your topic special is also distributed online:
• one week top placement in the news area of the relevant homepage
• in our weekly newsletter
• on our social media channels such as Twitter and LinkedIn
Your advantages: Sponsored by Themenspecial
Adcubum
• You come across as an expert in your specialist area Strategie schlägt Hype
„Das große Ganze entscheidet über den Erfolg.“ Davon ist Franz M.
• Ample space for your content and individual creative design Bergmüller, Chief Commercial Officer (CCO) von Adcubum, überzeugt
• Targeted information for your customers
• High credibility thanks to the editorial nature of your content and close editorial
accompaniment of the entire topic special
• Focused attention, minimal dispersion losses with large rea
12SPECIALS/SUPPLEMENTS
IN gi GELDINSTITUTE,
vb VERSICHERUNGSBETRIEBE
CCFF CallCenter for Finance 2/2021 1
06.10.22 12:15 Gesamtdokument-gi-05-2022-Umschlag_2cs.indd 5-1
Digitalstrategien
Ein Special der gi Geldinstitute
SECURITY FOR FINANCE
SCHWERPUNKT Kundendialog
SPARKASSEN & IT
SPECIAL
IT-Sicherheitstrends zur it-sa
erklärt im Interview, welche Möglichkeiten iPaaS Banken bieten kann.
Das erklärt Daniel Kums, Head of Business Consulting Experian.
Michael Bachmann, Global Architect & Principal Technologist bei Boomi,
Trends, Best Practises und Innovationen
AUSGABE 1/2022 Wo liegen die Chancen, wo die Grenzen der Automatisierung bei Versicherungen? CLOUD-NATIVE PLATTFORMEN FÜR BANKEN
DI E MÄR VON DI GI TALEN S TA ND A R D S
AUSGABE 2022
AUSGABE 2022
AUSGABE 2/2022
• Case: Die Zukunft der Arbeit bei der
apoDirect S.34
• Wie Filialbank und Servicecenter zu-
sammenarbeiten S.36
• Call-Center News S.38
• Customer Experience in der Finanz-
branche S.41
• Digitale Regulierung in Deutschland und
Europa. S.42
gi Geldinstitute 5/2022
vb Versicherungsbetriebe 4/2022
P ROZ E SSHA RM ONISIE RU NG IM
„GUTE MITARBEITENDE WOLLEN D I E V I S I O N D E R KO B I L D OKU M E NTÄ RE N A U SLA ND SGE S C H Ä F T
ERFOLG HABEN, KEINEN KICKER.“ S U P E R - A P P -T E C H N O L O G I E Holger Mingers, DSGF-Geschäftsführer, spricht über
Bildquelle: HCD
nachhaltige Kosten- und Qualitätskontrolle
Bildquelle: HCD
Sandra und Michael Stüve über einzigartige Orte für New Work Ismet Koyun, CEO bei KOBIL,
F a c h z e i t s c h r i f t f ü r I T- E n t s c h e i d e r u n d M a n a g e r
Fachzeitschrift für die Assekuranz über Ecosysteme im Internet-Zeitalter Ausgabe 5/2022 B1618 53. Jahrgang
Ausgabe 4/2022 B1618 52. Jahrgang
Bildquelle: © Tumisu @Pixabay
CallCenter for Finance Security for Finance and FI-Forum 2023
Insurance at it-sa 2023 IT-Trends for Sparkassen
CallCenter for Finance is the official media partner of Call Center Verband The annual publishing house special for The publishing house special for the
Deutschland e.V. and is involved in customer- and sales-oriented Europe’s largest IT security fair presents fi-forum provides a comprehensive
communication in the financial service provider sector. the latest industry-specific IT security overview of trends and developments in
solutions. As part of the media finance IT. It also describes in detail the
partnership, this special will also be solutions and offerings of accompanying
Circulation: 8,000 copies presented at the it-sa 2023. exhibitors.
Target audience: Managing directors, ICT, organisation and technical managers Circulation: 8,000 copies Circulation: 6,000 copies
in banks and insurance companies as well as managers in the
call centre sector Target audience: Managing directors, Target audience: Managing directors,
ICT, organisation and ICT, organisation and
technical managers in technical managers
Edition I Edition II banks and insurance in banks
companies
PD gi: 14.02.2023 PD gi: 14.08.2023 ET gi: 14.08.2023
PD vb: 10.03.2023 PD vb: 20.09.2023 ET vb: 20.09.2023 ET gi: 17.10.2023
ED: 23.01.2023 ED: 18.07.2023 RS: 18.07.2023 RS: 19.09.2023
CL: 26.01.2023 CL: 24.07.2023 AS: 24.07.2023 AS: 25.09.2023
13TRADE MAGAZINE
TECHNICAL INFORMATION
1 Magazine format: 210 mm wide x 297 mm portrait, DIN A4 6 Colours: Print colours (CMYK) as per ISO Coated v2 (ECI), special
untrimmed: 217 mm wide x 307 mm high colours are available upon consultation. As regards
3 mm bleed margin at the sides conversion and monitoring of the colour space
5 mm bleed margin at the top and bottom (ICC Colour Management), we make reference to
4 mm cut-off margin at binding the ECI standard offset profiles. (You can obtain the
“ECI_Offset_2009” package
free of charge at www.eci.org).
2 Live area: 175 mm wide x 245 mm high
3 columns of 55 mm width
8 Data archiving: Documents/media for printing will not be stored for longer
3 P
rinting and
than a year following their last use by the publishing
binding process: Sheet offset, internal paper: 100 g/m², matt printing,
house.
cover: 200 g/m², glossy printing,
glue binding, DIN ISO 12647-2,
colour sequence black/cyan/magenta/yellow.
9 Guarantee: We cannot accept any liability for the printing result if
Please send us documents for printing
you provide incomplete or defective data (texts, colours,
in digital form.
images). Incorrect exposure due to incomplete or
defective files, incorrect settings or incomplete information
shall be charged. This also applies to additional
4 Data transmission: e-mail to anzeigen@av-finance.com
typesetting or reproduction work and
to the creation of defective proofs.
5 Data formats: High-definition, printable PDF file,
file resolution: 300 dpi (CMYK)
10 Contact: see contact page
14www.geldinstitute.de | www.versicherungsbetriebe.de ONLINE
PROFILE
1 Web addresses: www.geldinstitute.de Contacts: Online advertising
www.versicherungsbetriebe.de Thomas Noeske (responsible)
Telephone +49 89 45 45 576 25
2 Brief description: www.geldinstitute.de and www.versicherungsbetriebe.de t.noeske@av-finance.com
provide you with the latest information and background
knowledge from the banking IT, banking technology, Manuela Albutat
insurance IT sectors – topped off with industry insider Telephone +49 89 45 45 576 11
trends and an overview of current market developments. m.albutat@av-finance.com
We update you on the very latest news, provide
backgrounders and behind-the-scenes interviews. 6 Access figures: on request
The editors offer you access to other compelling content 7 Data delivery: At least 3 working days before the beginning
via Twitter, LinkedIn and YouTube. An archive with search of the advertisement period by e-mail to
function provides articles and background knowledge on m.albutat@av-finance.com
topics and developments relating to banks, insurance Image in GIF or JPG format,
companies and trading. Surveys of web users on relevant maximum file size 75 KB
topics round off the offering.
8 Discounts: no discounts
3 Target audience: Decision-makers in banks and insurance from
organisation, IT, ICT, technical department, 9 Payment terms
sales, corporate management, managers in and bank details: see page 5
the call centre sector
4 Publishing house: av-news GmbH
Englmannstr. 2, 81673 Munich
Telephone +49 89 45 45 576 0
www.av-finance.com
5 Contacts: Editing
Dunja Koelwel (responsible)
Telephone +49 89 45 45 576 15
d.koelwel@av-finance.com
Thomas Pichler
Telephone +49 89 45 45 576 14
t.pichler@av-finance.com
15ONLINE
www.geldinstitute.de
www.geldinstitute.de ONLINE
HOMEPAGE
PERFORMANCE DATA HOMEPAGE
ZUGRIFFSZAHLEN
ACCESS 1. QUARTAL
FIGURES 1ST QUARTER2022
2022
Durchschnitt
AVERAGE pro Monat
PER MONTH
• PageImpressions: 17.769
plus 10 Prozent gegenüber dem 4. Quartal 2021
• PageImpressions: 17,769
plus 10 percent compared to 4th quarter 2021
• Visits: 12.682
plus 8 Prozent gegenüber dem 4. Quartal 2021
• Visits: 12,682
plus• 8Unique
percentUser:
compared to the 4th quarter 2021
10.173
plus 10 Prozent gegenüber dem 4. Quartal 2021
• Unique Users: 10,173
plus• 10 percent
Seiten procompared
Visit: 1,62to the 4th quarter 2021
plus 10 Prozent gegenüber dem 4. Quartal 2021
• Pages per visit: 1,62
plus• 10 percent compared
Sitzungsdauer: 3:15 to the 4th quarter 2021
Minuten
plus 12 Prozent gegenüber dem 4. Quartal 2021
• Session duration: 3:15 minutes
plus 12 percent compared to the 4th quarter 2021
Lesebeispiel:
Reading example:
10.073 unique
10,073 Unique User
usersdurchschnittlich
on average per pro Monat.
month.
An increase of 10 percent
Eine Steigerung compared
von 10 Prozent to the previous
gegenüber quarter.
dem Vorquartal.
Quelle: Google Analytics 04/22
Source: Google Analytics 04/22
2
16www.versicherungsbetriebe.de
ONLINE
ONLINE
www.versicherungsbetriebe.de HOMEPAGE
PERFORMANCE DATA HOMEPAGE
ACCESS FIGURES 1ST QUARTER 2022
ZUGRIFFSZAHLEN 1. QUARTAL 2022
Average per month
Durchschnitt pro Monat
• PageImpressions: 5.342
plus 8 percent compared
• PageImpressions: to 4th quarter 2021
5.342
plus 8 Prozent gegenüber dem 4. Quartal 2021
• Visits: 3.562
• Visits:
plus 3.562 compared to the 4th quarter 2021
10 percent
plus 10 Prozent gegenüber dem 4. Quartal 2021
• Unique User: 2.685
• Unique User: 2.685 to the 4th quarter 2021
plus 11 percent compared
plus 11 Prozent gegenüber dem 4. Quartal 2021 aus Lei-
stungsdaten
• Seiten pro Visit: 1,88
• Seiten
plus pro compared
9 percent Visit: 1,88 to the 4th quarter 2021
online 2022
plus 9 Prozent gegenüber dem 4. Quartal 2021
• Sitzungsdauer: 3:06 Minuten
• Sitzungsdauer:
plus 3:06 Minuten
11 percent compared to the 4th quarter 2021
plus 11 Prozent gegenüber dem 4. Quartal 2021
Reading example:
Lesebeispiel:
10 10
percent increase
Prozent in average
Steigerung bei denvisits per month compared
durchschnittlichen Visits
per pro
month compared to the previous quarter.
Monat im Vergleich zum Vorquartal.
Quelle: Google Analytics 04/22
Source: Google Analytics 04/22
3
17ONLINE
www.geldinstitute.de | www.versicherungsbetriebe.de BANNER FORMATS
AND PRICES*
BILLBOARD SKYSCRAPER
ROS (RUN OF SITE) ROS (RUN OF SITE)
• 970 x 250 px and • 160 x 600 px
320 x 100 px (mobile) • Visible: Desktop
• Visible: Desktop and mobile geldinstitute.de: €280* per week
geldinstitute.de: €550* per week versicherungsbetriebe.de: €195* per week
versicherungsbetriebe.de: €350* per week
SUPERBANNER MEDIUM RECTANGLE
ROS (RUN OF SITE) ROS (RUN OF SITE)
• 728 x 90 px and • 300 x 250 px
320 x 100 px (mobile) • Visible: Desktop and mobile
• Visible: Desktop and mobile geldinstitute.de: €310* per week
geldinstitute.de: €340* per week versicherungsbetriebe.de: €220* per week
versicherungsbetriebe.de: €250* per week
LEADERBOARD CONTENT AD
HOMEPAGE AND SECTION PAGES • 728 x 90 px and
• 728 x 90 px and 300 x 250 px (mobile)
320 x 100 px (mobile) • Visible: Desktop and mobile
• Visible: Desktop and mobile geldinstitute.de: €350* per week
geldinstitute.de: €300* per week versicherungsbetriebe.de: €260* per week
versicherungsbetriebe.de: €210* per week
Media formats and file size: GIF, JPG, PNG up to 1 MB or HTML5 up to 150 KB * all prices exclusive of value added tax
18 18ONLINE
www.geldinstitute.de | www.versicherungsbetriebe.de BANNER FORMATS
AND PRICES*
VIDEO EMBEDDING POP UP BANNER
• Embedded in an article ROS (RUN OF SITE)
Display size: up to approx. 750 x 420 px
• Dimensions: flexible, e.g. 650 x 400 px
or • Media formats and file size:
• Right menu bar on homepage GIF, JPG, PNG up to 1 MB
and section pages • Visible: Desktop and mobile
• Embedding as YouTube or Vimeo iFrame
geldinstitute.de: €1,200* per week
• Visible: Desktop and mobile
versicherungsbetriebe.de: €750* per week
In the article:
geldinstitute.de: €300* per week
versicherungsbetriebe.de: €210* per week
Right menu bar:
geldinstitute.de: €320* per week
versicherungsbetriebe.de: €230* per week
ONLINE-ADVERTORIAL
• Content flexible: Do you want special formats
Text (recommended approx. 3,500 to
5,000 characters), images, logo, link or placements?
• 1 week marked as top article in the homepage Then please contact the
newsfeed and the desired section av-news media team
for a customised solution.
geldinstitute.de: €1,500*
versicherungsbetriebe.de: €1,500*
* all prices exclusive of value added tax
19Newsletter
ONLINE
NEWSLETTER
Newsletter gi + vb
Leaderboard
Shipping: 2 x weekly, Wednesdays and Fridays
Quantity: approx. 7,000 recipients
Selection of
advertising media Dimensions Price per dispatch
Exclusive of VAT
Leaderboard: 580 x 90 px €750
Superbanner: 580 x 60 px €750
Billboard: 580 x 250 px €1,000
Text ad: • 50-60 characters headline,
• 350-380 characters text, Superbanner
• Teaser image or logo,
182 px wide, 200 - 250 px high €750
Media format: JPG, PNG (animated banners not possible),
max. file size 75 KB
Combined Wednesday + Friday: €1,250
Text Ad
20Newsletter
ONLINE
NEWSLETTER
Exclusive topic newsletter
Shipping: Individual date as an option
av-finance newsletter: approx. 7,000 recipients
Contents:
Editorial articles on an exclusive topic, put together by the editorial team
on request
plus
three different advertising media of your choice (banner/text ad)
Price: €1,800.-*
* not discountable, price exclusive of value added tax
21Newsletter av-finance (gi + vb) ONLINE
ONLINE
NEWSLETTER AV-FINANCE PERFORMANCE DATA NEWSLETTER
NEWSLETTER
ACCESS FIGURES 1ST1.QUARTER
LEISTUNGSDATEN 2022
QUARTAL 2022
Average per monthpro Monat
Durchschnitt
• Empfänger:
• Recipient: ca. 7.000
approx. 7,000
• Versand:
• Dispatch: 2x wöchentlich
2x weekly WednesdayMittwoch und Freitag
and Friday
• Open-Rate:
• Open rate: 13,78 Prozent
13.78 percent
plus 11 Prozent gegenüber dem 4. Quartal 2021
plus 11 percent compared to Q4 2021
• CTR (Click-Through-Rate): 17,86 Prozent
• CTR (click-through rate): 17.86 percent
plus 13 Prozent gegenüber dem 4. Quartal 2021
plus 13 percent compared to the 4th quarter 2021
Lesebeispiel:
Die durchschnittliche Öffnungsrate im 1. Quartal 2022 lag bei 13,78 Prozent
Reading example:
The average
bei einer open rate in Q1Empfängergröße
durchschnittlichen 2022 was 13.78 von
percent
7.000.
with an average recipient size of 7,000.
4 4
22ONLINE
LEAD GENERATION
LEADGENERATION Excerpt from the reference list
VIA WHITEPAPER
Target audience:
Banks/insurance companies/financial services,
meaning that we cover the entire industry.
Approach:
The newsletter with your advertising, including a link to your
whitepaper is sent at least 3 times. At the same time, your
whitepaper, including your logo, is placed on our website.
Placement on the homepage.
Runtime:
If we do not reach the set number of leads after a certain period,
we take follow-up action.
Price on request
23 23DIREKT
STAND-ALONE E-MAIL STAND-ALONE E-MAIL
Benefits and services of a stand-alone e-mail
to qualified decision-maker addresses
Stand-alone e-mails to qualified addresses provide you with a fast, efficient and cost-effective tool that generates a
lasting effect among your target audience. The provisioning of the finished technical infrastructure and current
recipient data allows you to place your desired advertising message cost-effectively.
We provide you with the following services: Data delivery:
• Provision of the technical infrastructure for stand-alone e-mails Delivery of data at least
• Statistical analysis 7 working days before dispatch with
(e.g. reporting of the opening rate, individual links, etc.) specification of
• Creation of the stand-alone e-mail (for a surcharge) • the e-mail address for the
• Dispatch to your target audience “release e-mail”
• the subject for the mailing
Benefits of your stand-alone e-mail:
• With av-news GmbH as a ‘door opener’, we can communicate Reporting:
your advertising message for you With reporting, we are able to provide
• Your exclusive appearance in a topic area that you define information on the opening rate and the
• Very low cost click rate for each link used in the e-mail.
• Large reach or direct approach to the target audience without
scatter loss References:
• Adobe Systems GmbH
Format & size: • Federal Printing Office
• Dimensions max. 650 px wide (Bundesdruckerei)
• Max. file size: 100 KB • Backbase
• Media formats: HTML without style sheets (CSS) • Bizagi
• Font size not smaller than 10 pt. • Comarch
• Sans serif fonts (e.g. Verdana) • Diebold Nixdorf
• Do not use forms • Dynatrace
• Do not use OFT templates, or HTML templates created in Word • Ergon
• Use tables for layout • LogMeIn
• No png images (jpg or gif only) • Deutsche Telekom
• Overview of instructions • USU
Reference exampe
24 24DIRECT
STAND-ALONE E-MAIL SELECTIONS AND COSTS
Standard selections and costs*
av-finance: Banks and insurance companies
Target group: ICT decision makers and decision preparers
Complete dispatch (gi & vb) 2,172 recipients €1,450
Banks & Financial services provider 1,458 recipients €972
Insurance Companiers 714 recipients €524
Plus €240 for DRAFT creation and 2 correction runs
* Available address quantity is selected based on current data and may vary, not discountable, prices exclusive of value added tax
25EVENT
ROUNDTABLE
We bring you together with the market players of your target group
YOUR ADVANTAGES: • E
ditorial expertise as a "door-opener"
for your relevant target group
• Exchange with interesting industry contacts/generation of leads
• Invitation by the av-news editorial team
• Moderation by the editor-in-chief or industry experts
• Joint lunch/dinner or catering
• Editorial follow-up reporting with key statements and pictures
and images of the panelists (4 to 8 pages in print edition)
• Multimedia preparation for the online portals
geldinstitute.de or versicherungsbetriebe.de and for newsletter
distribution
• You will receive document booklets and rights of use for linking
and further marketing measures
• Additional creation of a podcast or video on requests
TARGET GROUP: banks, insurance companies, financial services, etc.
TOPICS: by arrangement
NUMBER OF
PARTICIPANTS: 5 to 10 persons (topic-related market players)
LOCATION. Munich (at the publishing house), Frankfurt and other cities
(conference hotel)
LEAD TIME: approx. 3 months
OFFER PRICE: 10,000-12,000 EUR (depending on the number of participants
and scope, by arrangement)
26YOUR CONTACTS
Head of Media Media consultant Marketing and organisation
Thomas Noeske Manuela Albutat Barbara Forster
Telephone +49 89 45 45 576 25 Telephone +49 89 45 45 576 11 Telephone +49 89 45 45 576 13
E-Mail t.noeske@av-finance.com E-Mail m.albutat@av-finance.com E-Mail b.forster@av-finance.com
Editor in chief Editor
Dunja Koelwel Thomas Pichler
Telephone +49 89 45 45 576 15 Telephone +49 89 45 45 576 14
E-Mail d.koelwel@av-finance.com E-Mail t.pichler@av-finance.com
27You can also read
