2022 Nonprofit Fundraising & Marketing Calendar - Gain exposure and help nonprofits around the world stay focused on the metrics that matter ...

2022 Nonprofit
Fundraising &
Marketing
Calendar
Gain exposure and help nonprofits around
the world stay focused on the metrics that
 matter.

thefundraisingcalendar.com

Are you looking to target smart nonprofit professionals to…

• Use your software,
• Buy your books,
• Use your services,
• Or attend your conference?

Or maybe you’re looking for a proven lead magnet to engage new subscribers and
legions of fans?

Whatever your goal, there’s no better way to get your message in front of thousands
of engaged nonprofit organizations than the upcoming 2022 Nonprofit Fundraising &
Marketing Calendar.

Since 2014, nonprofit professionals have come to trust the Fundraising & Marketing
Calendar (found at thefundraisingcalendar.com) where they’ll find tips on growing
individual giving, telling their best stories, donor stewardship, online giving, and
more. The Calendar also highlights our sector’s top conferences.

 “I always refer to “The Grow Report” for expert advice and guidance. There’s a
 lot of differing opinions out there but Pamela’s is the one I trust most.”

Now you can be a part of the Fundraising & Marketing Calendar.

Time and time again, fundraisers have informed us that the Calendar plays a critical
role in their planning throughout the year. Because our 2022 Calendar will be offered
in both online PDF format and print format, your message gains enduring
*multichannel* exposure throughout 2022 in a way that internet marketing does not.

It’s a fun, affordable way to get your services out there (and no travel required).
Sponsorships are filling up fast! Read on to see the options available to you.

thefundraisingcalendar.com

ONE MONTH SPONSOR (12 7 available)
$1000

As a One Month Sponsor, your company’s name and logo will feature prominently in
the design and copy of the month of your choice (if available).

You’ll also receive:

• The opportunity to present for one of our MotivateMonday sessions
 (MotivateMonday is a free *flash* 30-minute training session sponsored by
 Bloomerang. Held every Monday at 1:00 pm EST, MM featured guests have included
 Ken Burnett, Harvey McKinnon, Beth
 Kanter, Erica Waasdorp, and more).
• One sponsored email to our email
 subscriber base (35,000)
• I’ll promote you to my 19k Twitter
 following
• The opportunity to use the Calendar
 as your own lead-generating piece
• Two print calendars

FULL PAGE (Two One available)
$5000

As a Full Page Sponsor, you’ll receive the most prominent Calendar placement with a
full 8.5 X 10” page.

You’ll also receive:

• Looking to grow your resources? I’ll present to your audience one of the following
 popular live trainings:
 • Growing Your Nonprofit’s Individual Giving With Lifetime Donor Attraction
 Systems
thefundraisingcalendar.com

• Keep Your GivingTuesday Donors Coming Back
 • Your Step-by-Step Guide to Writing Your Best Direct Mail Appeal
 • Creating Your Nonprofit’s Year-End Fundraising Campaign
 • Easy Tools to Create Your Fundraising Board
 • How to Use Outsourcing to Scale Your Nonprofit Fast
 • How to Build Your Nonprofit’s Culture of Abundance…and Why It Matters
 • Creating Your Revenue Generating Nonprofit Annual Report
 • Fundraising for Introverts
 • Fundraising Planning for Your New Normal
• The opportunity to present for one of our MotivateMonday sessions
 (MotivateMonday is a free *flash* 30-minute training session held every Monday at
 1:00 pm EST. Featured guests have included Ken Burnett, Harvey McKinnon, Tom
 Ahern, Erica Waasdorp, and more).
• One sponsored email to our email
 subscriber base (35,000)
• I’ll promote you to my 19k Twitter
 following
• The opportunity to use the Calendar
 as your own lead-generating piece
• Two print calendars

HALF PAGE (Two available)
$3000

As a Half Page Sponsor, your advertisement will appear on half of an 8.5 X 10” page.

You’ll also receive:

• Looking to grow your resources? I’ll present to your audience one of the following
 popular live trainings:
 • Growing Your Nonprofit’s Individual Giving With Lifetime Donor Attraction
 Systems
 • Keep Your GivingTuesday Donors Coming Back
 • Your Step-by-Step Guide to Writing Your Best Direct Mail Appeal
 • Creating Your Nonprofit’s Year-End Fundraising Campaign
 • Easy Tools to Create Your Fundraising Board
 • How to Use Outsourcing to Scale Your Nonprofit Fast
 • How to Build Your Nonprofit’s Culture of Abundance…and Why It Matters
 • Creating Your Revenue Generating Nonprofit Annual Report

thefundraisingcalendar.com

• Fundraising for Introverts
 • Fundraising Planning for Your New Normal
• The opportunity to present for one of our MotivateMonday sessions
 (MotivateMonday is a free *flash* 30-minute training session held every Monday at
 1:00 pm EST. Featured guests have included Ken Burnett, Harvey McKinnon, Beth
 Kanter, Erica Waasdorp, and more).
• One dedicated email to our email
 subscriber base (35k)
• I’ll promote your company to my 19k
 Twitter following
• The opportunity to use the Calendar
 as your own lead-generating piece
• Two print calendars

FOOTER LOGO
$250

Ideal for consultants. Your 150 X 100 px logo appears on the date page of every
month’s footer.

thefundraisingcalendar.com

2022 CALENDAR SPONSORSHIP

 Sponsorship Form

 WE WISH TO BE RECOGNIZED AS A:
 Monthly Sponsor ($1000) Remit online
 Full Page Sponsor ($5000) Remit online
 Half Page Sponsor ($3000) Remit online
 Footer Sponsor ($250) Remit online

 Company Name

 Contact

 Address

 Phone

 Email

 Date

 Signature

 Sample sponsorship ad appears on the following page.
 Please email me at pamelagrow@gmail.com with any questions. The deadline to be
 included in the 2022 Calendar is October 1, 2021.

thefundraisingcalendar.com

Example One Month Sponsorship CALENDAR
 SPONSORSHIP

thefundraisingcalendar.com

THANK
YOU! We look forward to including your
 business in the 2022 Fundraising &
 Marketing Calendar.

For more information, please contact Pamela Grow at pamelagrow@gmail.com

thefundraisingcalendar.com

About Pamela
Pamela Grow is the founder of Basics & More™ Fundraising, providing comprehensive training to
thousands of nonprofit organizations worldwide. She’s also the author of Simple Development
Systems: Successful Fundraising for the One-Person Shop and the founder of
Thefundraisingcalendar.com

A pioneer in creating online training for nonprofit professionals, Pam developed the first online
nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training.
Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark
program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016/2017, Pam developed the
curriculum, branding, systems, and launch for the Veritus Group's Major Gift Academy, the
preeminent online training for nonprofit major gift officers.

Pamela was named one of the 50 Most Influential Fundraisers by UK’s Civil Society magazine, and
she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. She’s
been featured by the Chronicle of Philanthropy, and the Foundation Center.

Her weekly newsletter, The Grow Report, reaches over 35,000 nonprofit professionals.

thefundraisingcalendar.com

M ELA
PA W ’S
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 A ISING&
 FUNDR LENDAR
 ETING CA
MARK

Fundraising Tech Made for You
 You’re at the center of everything we do. Our
 fundraising technology is designed to help you
®
 attract and retain more donors, save time, and
 raise more money by offering multiple ways of
 giving. Your supporters can easily give online,
 through text messages, at events, and more!

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THIS MONTH...
What a year. I’ve heard 2020 described as “surreal,”
“unsettling,” and, yeah, my personal favorite. A
 January 2021 TIPS FROM
“raging dumpster fire.” We’ve found ourselves doing
a double take over reputable headlines that read OUR READERS
like something from THE ONION.
 “ I’ve increased stewardship and added a
 few different touch-points this year. My favorite
In the midst of all this muck, here’s what I do
 thing I’ve added this year was a personalized
know: you matter. Your mission matters.
 ”
 thank you video to donors.
 – Stephanie King
And now the future’s not holding any promises. The
 Development Officer
National Council of Nonprofits notes that the she/her/hers
three biggest trends going forward are:
 1. limited resources;
 2. increased demands on
 nonprofits; and BASICS &
 3. the growing awareness that
 every nonprofit and board
 MORE COURSES:
 member needs to be an active, ∑ Your Fundraising
 vocal advocate for her/his Plan & Case for Support
 nonprofit’s mission. ∑ The All-Access Ticket
I don’t want to scare you. But for Fundraising Success
you’ve got a lot of work to do.
 ∑ Your Donor-Centered
And what will be more important Communications
than ever going forward is, no, not AI.
No, not relentlessly texting donors who never
 Calendar
signed up to hear from you in the first place. No,
not the latest new “trick” in that free webinar you
signed up for and forgot to attend.
It will be your focus on your plan, your donors,
and your systems.
January marks a new beginning for your nonprofit.
And there’s no better time than now to get a firm
 “ Focusing is about saying No.”
handle on a concrete rinse-and-repeat systems for — Steve Jobs
revenue. It’s possible!

Mon Tue Wed
 January 2021
 Thu Fri Sat Sun
 1 2 3
 New Year’s Day
 Kwanzaa Ends

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24
Martin Luther King Jr. Inauguration Day
Day

25 26 27 28 29 30 31
 Tu Bishvat

 JANUARY is:
 Poverty in America Awareness Month

 Important dates inJANUARY:
 Donor engagement made easy! With personalized 1th ∑ New Year’s Day 18th ∑ National Civil Rights Day
 video, anything is possible. Use ThankView to raise 4th ∑ World Braille Day 20th ∑ Martin Luther King’s Birthday
 5th ∑ National Bird Day – third Monday
 awareness, promote events, update supporters
 11th ∑ National Human Trafficking 22th ∑ Roe v. Wade
 and thank those who matter the most.
 Awareness Day 28th ∑ Mahayana New Year
 14th ∑ National Dress Up Your Pet Day

FEBRUARY 2021 THIS MONTH...
 How does your donor know what their gift
 TIPS FROM OUR READERS is doing? That doesn’t mean they want to
 know how your programs operate.
 “ At the beginning of COVID we applied for and
 received a small grant to provide “comfort items” to the It means what is their impact. What is the
 people we support who were going to have to stay in our difference they’re making…through you?
 residential homes fulltime instead of keeping their activity filled
 schedules. We purchased an art kit for each of our 28 homes and Getting the impact part right in your
 created a virtual contest, allowing our social media audience to Ask/Thank/Report systems will build
 select the winners. Last month, we used the art to create a
 “Thank You” calendar for our top donors.
 real partnerships. The kind that leads to
 genuine change.
 And though this was an unintended consequence, we
 were super happy to receive two unsolicited donations And decades of research has shown
 from calendar recipients for $500 each. ” that the lowly donor newsletter
 – Renee Seigley is the best way of doing it. Don’t
 Director of Development think you’re going to cheap out
 and go the solely enewsletter
 route either. More studies have
 revealed that multi-channel
 BASICS & campaigns have a far greater
 return on investment. That
 MORE COURSES: includes direct mail.

 ∑ Board Fundraising Look through my website at
 pamelagrow.com to see examples
 ∑ Profitable Donor-Centered of nonprofits raising as much as an appeal
 Newsletters (and more) with their donor newsletters.

 ∑ The All-Access Ticket “Gratitude helps February is the month to sketch out your
 newsletter plan for the year. It’s hard for
 for Fundraising Success you to grow and ex- the small shop development staffer to
 pand; gratitude brings JOY keep up and hold tight to this aspect of
 your fundraising. You’ve got so many balls
 and laughter into your life in the air. But for the sake of your future
 and into the lives of all you must.
 those around you.”
 — Eileen Caddy

Mon Tue
 February 2021
 Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
 Groundhog Day

8 9 10 11 12 13 14
 Chinese New Year Valentine’s Day

15 16 17 18 19 20 21
Presidents Day Mardi Gras Ash Wednesday

22 23 24 25 26 27 28

 February is:
 Black History Month

 Important dates February:
 1st National Freedom Day 14th ∑ National Donor Day
 Effective, and affordable. 2nd
 ∑
 ∑ Groundhog’s Day 14th ∑ Mardi Gras
 Basics & More classes help you build 3rd ∑ National Women Physicians Day 17th ∑ President’s Day
 your sustainable fundraising systems 12th ∑ Lincoln’s Birthday – third Monday of month
 12th ∑ Lunar New Year 20th ∑ National Love Your Pet Day
 — and get everyone on the same page. 14th ∑ Valentines Day

THIS MONTH...
In the surreal year of 2020 a major
 MARCH
 March 2021
discovery in fundraising happened. TIPS FROM
Monthly giving is important! OUR READERS
Starting and growing your organization’s “This year’s pandemic shutdown cloud
 came with at least one silver lining.
monthly giving program plays a key role in
 Our efforts to reach out to donors with thank you calls
the Simple Development Systems‘ “Lifetime met with many more live answers during the months
Donor Attraction” model. people were working from home.
Donors appreciate the ease We were even blessed to increase our number of outgoing
and convenience of monthly calls, by engaging one of our program staff who was
 unable to carry out some of his
support. Nonprofits appreciate
the reliable monthly revenue.
 usual responsibilities.”
 – Gary Finley
And monthly giving donor
 Director of Development
retention rates, your
best indicator of your
fundraising success, hover
at 90% and up. A robust
monthly giving program
 BASICS & MORECOURSES:
leads to a major uptick in ∑ Monthly Giving Intensive
legacy giving too.
 ∑ Your Spring Fundraising
Now, moving forward from a Campaign
tough year into what will most
assuredly be a tough economy, monthly
giving is more important than ever.
You don’t need a program name dreamed
up by Ogilvy. You don’t have to have “Being in the habit of saying “Thank you,”
a splashy landing page or a celebrity of making sure that people receive attention so
endorsing your monthly giving program. they know you value them, of not presuming that people
You just need to get it started. And work it. will always be there – this is a good habit, regardless...
Regularly. Make monthly giving a priority
going forward and don’t let anything
 make sure to give virtual and actual high-fives to
stop you. those who rock and rock hard.”
 — Sarah Wendell

Mon Tue Wed
 March 2021
 Thu Fri Sat Sun
1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21
 Saint Patrick’s Day Spring Begins

22 23 24 25 26 27 28
 Passover Begins Palm Sunday

29 30 31
 MARCH is:
 Women’s History Month
 Developmental Disability Awareness Month

 Important dates in MARCH:
 8th ∑ Daylight Savings begins 21th ∑ World Down Syndrome Day
 at 2:00 a.m. – date varies 21th ∑ International Day of Forests
 8th ∑ International Women’s Day 21th ∑ International Day for the
 Nonprofit donor 12th ∑ National Girl Scout Day Elimination of Racial
 It’s not over after the donation is processed.
 management software Our integrations with email marketing 17th ∑ St. Patrick’s Day Discrimination
 for better tracking and software and CRMs help you analyze your 19th ∑ Spring (Vernal) Equinox 22th ∑ World Water Day
 managing of fundraising donation data, segment your donors, 20th ∑ International Earth Day 27th ∑ Passover begins
efforts, donor relationships, and tailor your communication so your – also called Sun-Earth Day 31th ∑ National Crayon Day
 events, grants, volunteers donors feel like the center of the universe.
 and more. Just like you’re the center of ours.

April 2021 TIPS FROM
 THIS MONTH...
 We place a lot of our focus in the nonprofit
 sector on donor retention and lifetime
 OUR READERS donor value. With good reason. Donors
 who make a second gift, and then
 “We
 All our fundraisers were cancelled…
 quickly focused on increasing a fourth, become your monthly
 membership and added major perks, the most donors and your legacy donors.
 popular being one-hour private visits for members
 and up to four friends. We then asked our members They become your partners.
 to recruit friends and family to join. It was an easy
 sell and we quickly doubled our membership. We But filling the pipeline is
 also heavily marketed “micro-weddings”(weddings also a critical component
 between 2-10 persons) and managed to have at of your fundraising
 least one couple per weekend get married in success systems. You
 The Gardens. Between micro-weddings and
 membership we are staying afloat this year! need to be adding new
 prospects regularly.
 Our public outreach has included
 strengthening our BLM statement/mission. We Are they coming in by way
 have provided Family Memberships to our
 local public grade school (the most diverse
 of a direct mail acquisition
 school in Seattle, 56% free lunch program) for campaign? Perhaps they’re
 families that might not otherwise be able to visit coming in the door by way of
 Dunn Gardens. We are also working with other that helpful resource you’re offering
 nonprofits to offer them a peaceful place to
 for download on your website. Or your
 ”
 socially distance for staff meetings.
 board members might be regularly
 – Carolyn Cox
 hosting small “friendraising” events.
 Executive Director
 While there are many ways to bring new
 “That’s the funny
 BASICS & thing about America — the
 prospects into your organization, you’ll
 want to focus in on just one to two. Make
 MORE COURSES: blessed thing. As many people
 an investment. Make a commitment.
 Your stewardship and follow-up
 ∑ Donor Acquisition as there are to hold you back, processes need to be solidly in place
 too.
 ∑ Power of Thank You there are angels whose humanity
 How is your nonprofit bringing
 makes up for all the others. I’ve in new donors?
 had my share of angels.”
 — Abraham Verghese

Mon Tue Wed Thu
 April 2021 Fri Sat Sun
 1 2 3 4
 Holy Thursday Good Friday Easter Sunday
 April Fool’s Day Passover Ends

5 6 7 8 9 10 11
Easter Monday

12 13 14 15 16 17 18
Ramadan Begins

19 20 21 22 23 24 25

26 27 28 29 30

 Important dates inAPRIL:
 1st ∑ April Fool’s Day
 2nd ∑ International Children’s
 Book Day
 Sean helps transform 6th ∑ National Library
 APRIL is:
 nonprofit leaders Workers’Day
 Arab American Heritage Month
 and organizations, 7th ∑ World Health Day
 Autism Awareness Month
 so you can raise 22th ∑ Earth Day (U.S.)
 National Volunteer Month
 more money, build a 23th ∑ Take Your Daughter to
 sophisticated board Work Day – 4th Thursday
 and have more 24th ∑ Arbor Day – always the
 impact. Find him at last Friday in April
 NonprofitFixer.com

THIS MONTH...
This little mistake that could be costing you millions…
You work hard on growing your fundraising, on
 MAy 2021 TIPS FROM
developing your relationships with your donors, on
planning that next big gala, on tweaking your website,
 OUR READERS
and writing your thank you letters. But chances are “We had a new donor give us $10,000 early
 on during the pandemic. Fast forward, now
good that you’re missing out on one opportunity that
 we are working on a plan with him to build
could be costing you millions — and saving your
organization at times of crisis.
 ”
 a legacy gift.
 – Bridgett Brown
 Development Coordinator
As I speak daily with nonprofit
organizations, one of my first
questions is always “do you have a
planned giving program?” Nine out
of ten times the answer is no.
 BASICS &
Individual giving accounts for
nearly 70% of all charitable giving MORE COURSES:
in the US - and of that, bequest ∑ Legacy Giving Intensive
giving accounts for 9%.
 ∑ Nonprofit Crowdfunding
So what’s the number one reason
your donors aren’t adding your
charity to their wills?
“It never occurred to me.”
Without a focused legacy giving
program, you’re depriving your donors
of the opportunity to leave something behind…
to know that their life mattered. “Everyone must leave
Plant the seed. If you don’t already have one,
 something behind when he dies . . . Something
this month develop your organization’s legacy your hand touched some way so your soul has some-
giving tagline. Don’t stress over it. Just do it. where to go when you die . . . It doesn’t matter what you
Remember, it goes on everyone’s signature do, so long as you change something from the way it was
line, on your website, and in every donor
communication.
 before you touched it into something that’s like you
 after you take your hands away.”
 — Ray Bradbury

Mon Tue Wed Thu
 May 2021 Fri Sat Sun
 1 2

3 4 5 6 7 8 9
 Cinco de Mayo Mother’s Day

10 11 12 13 14 15 16
 Ramadan Ends Ascension Armed Forces Day

17 18 19 20 21 22 23
 Pentecost

24 25 26 27 28 29 30

31
Memorial Day MAY is: Important dates in MAY:
 Asian Pacific-American Heritage Month 1st ∑ May Day 10th ∑ Mother’s Day – second Sunday
 Haitan Heritage Month 2nd ∑ My Birthday 15th ∑ Armed Forces Day
 Jewish American Heritage Month 3rd ∑ World Press Freedom Day 15th ∑ International Day of Families
 Speech & Hearing Awareness Month 4th ∑ Star Wars Day 18th ∑ International Museum Day
 Older Americans Month 5th ∑ Cinco de Mayo 21st ∑ World Day for Cultural Diversity
 5th ∑ National Teacher’s Day 25th ∑ Memorial Day – last Monday
 – Tuesday of first full week of May

JUNE 2021 THIS MONTH...
 Close your eyes for a moment…
 TIPS FROM Imagine a mega donor like MacKenzie
 OUR READERS Scott or Oprah stumbling across
 your website and bestowing a million
 “ I finished my first printed newsletter! My
 dollar gift…
 assistant and I took your Newsletter class last
 year and I’ve been looking for the right time to It’s fun to dream. And every
 implement. I printed it out on Saturday and I’ll be
 folding, stuffing and mailing today. I will email it
 every nonprofit wants to
 to everyone on our list but the printed version will raise more large gifts.
 be special to receive, I hope, for the donors that
 receive it. I’m so glad to have taken your
 But that’s not how major
 class! Thank you for all the experience, gifts work in the real world.
 ”
 strength, and hope!
 The truth is that most six
 – Jessica Hird and seven figure donors
 initially come in by way of
 that first $25 donation.
 What are your processes
 for engaging and cultivating
BASICS & that $25 donor?

MORE COURSES: And what kind of vision are
 you setting for your potential
 ∑ Getting Started With major donors?
 Major Gift Fundraising Even the smallest nonprofit
 organization will benefit from a
 ∑ Fundraising With solid major donor program. In July
 Businesses focus in on building your major gift
 “Our struggles are pipeline.
 the short term lessons
 we learn to achieve long
 term success.”
 — Simon Sinek

Mon Tue Wed Thu
 June 2021
 Fri Sat Sun
 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20
 Father’s Day
 Summer Solstice

21 22 23 24 25 26 27

28 29 30

 JUNE is:
 LGBTQ Pride Month

 Important dates inJUNE:
 4th ∑ National Hug Your Cat Day
 Firespring provides marketing, printing, websites 6th ∑ D Day, WWII
 14th ∑ Flag Day
 and strategic guidance to thousands of businesses 19th ∑ Juneteenth Day
 and nonprofits all over the world. 21st ∑ Father’s Day - third Sunday

THIS MONTH...
You can probably describe your
 JULY 2021
organization’s programs inside and out.
And I know you can provide all kinds of
 TIPS FROM OUR READERS
statistics that explain why your work “ This isn’t a win but I wanted to share with you
 something I’m proud of. My wife and I both work in
matters. fundraising and have been sharing workspace in a one bedroom
 apartment throughout this hell year. I’m incredibly proud of the
But that’s not what motivates your work she has done. She’s remained passionate, empathetic, and
supporters to give. The truth is, nothing supportive of her colleagues, advocated for good work life
quite motivates your donors like an balance, and kept fundraising with donors
emotionally compelling story. at the heart of what she does.

We make decisions based on our She’s awesome.
emotions. Narratives with an ”
 And I just wanted to tell you that.

emotionally compelling hook have – Sarah Beamish
 Pronouns: she/her/hers
the power to trigger your donors’
imaginations and will be far more
effective in getting them to give,
and give generously. You want to
create the kind of content that
inspires.
What is your organization’s
million dollar story?
 BASICS &
Chances are, your nonprofit has
 MORE COURSES:
more than one million dollar story. ∑ Nonprofit Storytelling
But how can you bring them to life?
How can you ensure that they’ve got
that compelling factor and inspire your “Stories have to
supporters to give? Great storytelling, be told or they die, and
along with what it takes to make it
happen, plays an important role in your
 when they die, we can’t
nonprofit’s fundraising systems. remember who we are
 or why we’re here.”
 — Sue Monk Kidd

Mon Tue Wed Thu
 July 2021
 Fri Sat Sun
 1 2 3 4
 Canada Day Independence Day

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

 JULY is:
 French American Heritage Month

 Important dates inJULY:
 1st ∑ Canada Day (Dominion Day)
 – observed the following day,
Nonprofit marketing solutions to build if July 1 falls on a Sunday
long-lasting and profitable relationships. 4th ∑ Independence Day

AUGUST 2021 THIS MONTH...
 Summertime…and the livin’ is easy.
 TIPS FROM But before you know it, the end of the
 OUR READERS year will be rushing at you like a freight
 train. Remember, a third of all annual
 “ So I am a one man shop for both
 marketing and development for an giving occurs in the month of December. So
 $850k nonprofit. I don’t have time to there’s no time like August to
 do a lot of major donor appointments get started on your plans for
 so I do smaller things like emails,
 a solid-integrated year-end
 phone calls, cards, etc. We had a
 fairly large donor fall off of giving fundraising campaign.
 about 3 years ago and I tried very
 hard to win them back. Earlier this
 GivingTuesday is a day.
 year they came forward with a Not a strategy.
 book incentive for our donors and
 followed that up this summer with And the first step in doing
 a five figure donation. Hard work said planning involves
 pays off even it’s little touches here taking stock of what you’re
 ”
 and there.. already done this year. Ask
 – Cathy Wilson yourself these questions:
 1. How much have you
 raised to date this
 year, via individual
 giving, grants, events,
 earned income, etc?
 2. What has worked for your
 organization in the past in terms
 BASICS & MORE COURSES: of direct mail, social media, mail?
 What stories resonate with your
 ∑ Your Annual Gratitude Report supporters?
 ∑ Foolproof Year-End Fundraising: “Dig your well 3. Is your website optimized for online
 The System BE FORE giving? Don’t assume it. Test it.
 …and don’t forget to register for
 you’re thirsty.” Foolproof Year-End Fundraising.
 — Seth Godin

Mon Tue Wed
 August 2021
 Thu Fri Sat Sun
 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31
 Important dates inAUGUST:
 9th ∑ International Day of the World’s Indigenous Peoples
 26th ∑ Women’s Equality Day

THIS MONTH...
Just in time for your year-end
 SEPTEMBER 2021
fundraising campaign, it’s clean up
your data month!
 TIPS FROM
 OUR READERS
Every donor is different. How can
you use data to make every donor
 “ In March, I wrote an article for the Arizona Daily
 Star about a program we have. It was just a feel
feel like a major donor, while still good piece and we didn’t really think much of it. Friday,
being strategic? Carve out 30 we received a $5,000.00 check from a
minutes to watch Focus on foundation. They had seen the article and
 decided to help fund the program.
What Matters (A data- It was a very nice light in what can
inspired look at setting
fundraising priorities)
 be dark times.”
 – Julie Glass
from MotivateMonday. Director of Development
Because here’s the
thing: when it comes
to your fundraising
plan, numbers matter.
Bad data can be your
downfall, even if all
other systems are in
place. When equipped
 BASICS & MORE
with the right data, you
have an idea of where
 COURSES:
to put your focus, and ∑ Smarter Event
you can create a plan Fundraising
to match.
 “If we learn to ∑ Supercharge Your
Click here to view this training. Year-End Fundraising
 open our hearts, anyone,
 including the people who
 drive us crazy, can be
 our teacher.”
 — Pema Chodron

Mon Tue
 September 2021
 Wed Thu Fri Sat Sun
 1 2 3 4 5

6 7 8 9 10 11 12
Labor Day Rosh Hashana Ends Patriot Day
Rosh Hashana Begins

13 14 15 16 17 18 19
 Yom Kippur

20 21 22 23 24 25 26

27 28 29 30

 September is:
 National Hispanic Heritage Month

 Important dates in September:
 2nd ∑ VJ Day, WWII
 6th ∑ Labor Day - first Monday
 11th ∑ 911 Remembrance
 13th ∑ Grandparents Day – first Sunday after Labor Day
 17th ∑ Constitution Day
 18th ∑ Rosh Hashanah begins at sundown
 Love your donors and share impact with personalized 21st ∑ International Peace Day (UN)
 25th ∑ Native American Day – fourth Friday of the month
 videos. Create and send personalized videos.
 27th ∑ Yom Kippur
 Beautifully delivered via text message and email.

OCTOBER 2021 THIS MONTH...
 October is Warm Up
 TIPS FROM OUR READERS Your Donors Month!
 “ My Executive Director and I work as a close
 If you’ve read my book, Simple
 team to create a culture of philanthropy! In fact, every
 Monday at 1pm we kick-off our weekly one-on-one meeting Development Systems, you
 by participating in Motivate Monday! We know that I talk about making
just completed raising funds to expand a
 a minimum of “12 touches a
new project, and received the largest gift
 we’ve ever secured (as an agency and as year.” But what does that
 individual development people!), to fully look like, especially in a
 fund the capital investment and three small nonprofit?
 ”
 years of operations!
 It’s a lot less
 – Beth Levine Cupp
 Director of Development
 complicated than you
 Classroom Central might think.
 With your year-end
 campaign right around
 the corner, think
 about the last time you

BASICS & sent an impact update
 or a thank you to your
MORE COURSES: donors…just because.
 Plan on incorporating a few
 ∑ Your Year-End touches before your year-end
 Multichannel Campaign campaign gets started. Need
 inspiration? Download our 12
 ∑ Online Fundraising Touch Portfolio.

 “Do the best you can
 until you know better.
 Then when you
 know better, do better.”
 — Maya Angelou

Mon Tue Wed
 October 2021 Thu Fri Sat Sun
 1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17
Columbus Day

18 19 20 21 22 23 24

25 26 27 28 29 30 31
 Halloween

 OCTOber is:
 Harbor Compliance is LGBTQ History Month
 dedicated to helping National Disability Awareness Month
 nonprofit organizations Important dates inOCTOber:
 maintain compliance 1st ∑ International Day 12th ∑ Thanksgiving Day in
 with federal, state, for the Elderly Canada – 2nd Monday
 and local government 10th ∑ World Mental Health Day 24th ∑ Make a Difference Day
 licensing requirements. 11th ∑ Indigenous People Day – 4th Saturday
 – second Monday of month 31st ∑ Halloween

THIS MONTH...
Are there three very
simple ways you
 NoveMBER
 NOVE
 over I send it off to my
 best friend. She’s never
 mber 2021 TIPS FROM
can improve your worked for a nonprofit.
foundation grant She doesn’t have any idea OUR READERS
proposal? what the organization
 I’m working with does. If
 “ I received a $50K grant that I had been working
 on for the past year! This is one of the largest
Stop! Before you click she can read the proposal grant awards we have been awarded.
“submit” or mail that and fully understand the Still jumping up and down
grant proposal out organization’s mission with a big goofy smile!! ”
the door, is there any and work, I know I’m
 – Cristy Morrell
way you can improve Executive Director
 on the right path.
your chances of
getting funded? 3. Remember the
 12/12/12 rule
 Yes. If you follow and hook the
these three tips, you’ll reader with your
improve your proposal narrative. If the
exponentially: book Storytelling for BASICS
1. Eliminate jargon. I
worked with a foundation
 Grantseekers isn’t
 on your bookshelf, I
 & MORE
vice president who quite highly recommend
 it. Imagine yourself
 COURSES:
literally took a red pen ∑ Foundation
to every proposal she in the shoes of a
reviewed, circling every program officer. Funding
instance of jargon. Get rid It’s midnight
of it. Say it simply. Say it and she’s been
from the heart. working for 12 hours
 straight, reviewing grant
2. Have your best friend proposals. Yours is the
review your proposal twelfth one in. How are “ First forget inspiration.
for clarity. Here’s a little you going to get her Habit is more dependable. Habit will sustain
trick I’ve been using for attention? How are you
over 20 years. When get her to fall in love
 you whether you’re inspired or not. Habit will help
I’ve finished my first with your organization’s you finish and polish your stories. Inspiration
grant proposal for a mission? The key lies in won’t. Habit is persistence in practice.”
client, before sending it the story you tell.
 — Octavia Butler

Mon Tue
 November 2021
 Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
All Saints Day

8 9 10 11 12 13 14
 Science Day for Peace Veterans Day
 & Development

15 16 17 18 19 20 21

22 23 24 25 26 27 28
 Thanksgiving Day Black Friday Small Business Saturday Hanukkah Begins
 Advent Begins

29 30
Cyber Monday Giving Tuesday

 November is: Important dates inNovember:
 National Native American 3rd ∑ U.S. General Election Day
 Heritage Month – exercise your right to vote
 National Family 11th ∑ Veteran’s Day
 Caregivers Month 13th ∑ Caregiver Appreciation Day
 20th ∑ Universal Children’s Day
 Helping you build the fundraising systems 20th ∑ Transgender Day of Remembrance
 26th ∑ Thanksgiving Day – fourth Thursday
 to see your nonprofit through ANY crisis! 26th ∑ Native American Heritage Day

DECEMBER 2021 THIS MONTH...
 What systems do YOU have in place
 TIPS FROM to turn that new donor into a repeat
 donor?
 OUR READERS You get excited when you (finally)
 “ I have been so blessed to have the finish your first successful event. Or
 opportunity to speak with donors! Making time
 for this each day is so rewarding. Listening to when your GivingTuesday campaign
 them, I learn why they are with us in our work. nets 23 new donors. When you
 And, let them know how much they matter; launch your enewsletter and get
 just the other day, I told the woman I was 75 new subscribers, in your mind
 talking with how much it means to us that they’re already donors.
 she has been a monthly donor for years!
 How much her donation has accomplished. But what happens
 By the end of our conversation, she next?
 actually increased her monthly
 donation amount significantly! With the New
 And we both felt better, and Donor Timeline,
 more united in our efforts!
 you’ll map out your
 Thank you, Pam, for being such
 ”
 a fantastic mentor! donor’s journey.
 From writing the
 – Karen Shannon
 Development Coordinator perfect thank you
 letter, to getting
 to know your new
 donor, to showing
 the impact of
 the donor’s
BASICS & gift, and more,
MORE COURSES: it’s a roadmap
 — condensed and
 ∑ Your Strategic Plan “Begin ultra convenient.
 Click here to download this tool —
 with the end and make your plan.
 in mind.”
 — Stephen Covey

Mon Tue
 December 2021
 Wed Thu Fri Sat Sun
 1 2 3 4 5

6 7 8 9 10 11 12
Hanukkah Ends Immaculate Conception

13 14 15 16 17 18 19

20 21 22 23 24 25 26
 Winter Solstice Christmas Eve Christmas Day Kwanzaa Begins

27 28 29 30 31
 New Year’s Eve
 Important dates inDecember:
 1st ∑ World AIDS Day
 3rd ∑ International Day of
 Persons with Disabilities
 10th ∑ Chanukah lasts 8 days
 10th ∑ International Human
 Rights Day
 21st ∑ Winter Solstice
 Donor management software trusted by thousands of nonprofits. We have pooled together (shortest day of the year)
 the latest in best practices for donor engagement and retention to create a simple donor 23rd ∑ Festivus - for the rest of us!
 database solution that helps nonprofits decrease donor attrition and increase revenue. 25th ∑ Christmas
 26th ∑ Kwanzaa
 Plugging in the latest technologies and delivering them with a clean, mod- 31st ∑ New Year’s Eve
 ern interface, our cloud-based system is your “go-to” for better fundraising!

Pamela Grow’s
 2017
 Fundraising &

 Cale n ar
 Marketing
 d

2017

 January
January’s Attitude of Gratitude Idea
Julie Wickham from Stroud Valleys Project says, “We now send a thank you letter to everyone who renews their ‘Friends’ subscription. We are a small environmental charity
in England. We send them lovely notes with pictures on, taken by one of our volunteers. Here’s a picture we have used a lot. It’s called the smiling frog. He popped up
once we had cleared his pond with our volunteers and he really is smiling, isn’t he?”

Have you got your plan for 2017 on lockdown?
“Can’t count on no miracles. Sometimes, you just got to have a plan.”
― J.D. Jordan

Ever feel like you’re spinning your wheels? Great things happen when you
plan for success. How will you grow your organization’s individual giving? Do
you have a system in place for bringing in new donors? How will you be
growing that new relationship? How will you grow your mid-level donors?
How will you steward your monthly donors?

January marks a new beginning for you and your organization, and there’s
no better time than now to get a firm handle on a concrete plan for
revenue — and your donors. Consistent donor communications are key. In
Your Donor Engagement Calendar | Basics & More, you’ll learn the secrets
for creating a plan to grow your donor base for today, tomorrow, and a
lifetime!

January’s Basics & More™ Courses
Our Basics & More™ ecourses were created to integrate seamlessly with your busy life —
and your budget. These accessible 4-6 week classes run the gamut of fundraising
fundamentals, from A through Z. Plus, they bring all of the members of your organization
on board, engaged in working, learning, and implementing — together!

 • Your Fundraising Plan & Case for Support
 • Your Donor Engagement Calendar

January | 2017

 Monday Tuesday Wednesday Thursday Friday Saturday Sunday

 1

 Hanukkah Ends
 New Year’s Day

 2 3 4 5 6 7 8

 9 10 11 12 13 14 15

 16 17 18 19 20 21 22

 Martin Luther King Jr. Day Inauguration Day

 23 24 25 26 27 28 29

30 31
 Chinese New Year

EVENTS
 What’s On This Month:
 Jan 4 | Trivia Day Jan 10 | National Cut Your Energy Costs Day Jan 15 | Humanitarian Day
 Jan 5 | Bird Day Jan 11 | Human Trafficking Awareness Jan 31 | Inspire Your Heart with Art Day

2017

 February
February’s Attitude of Gratitude Idea
Kerry Fitzgerald of Pathways for Children knows how to lead with gratitude! She says, “We love our donors by calling them on the telephone (in addition to sending them a
thank you note) to thank them. Larger donors get a phone call from one of our board members ($1,000 and above), CEO or CDO.”

Create your own “rinse and repeat” system!
“I don't take on big things. What I do, pretty much, is make the big
things small and the small things big.”
― Larry David

What’s one of the best ways to raise more money throughout the
year? Believe it or not, the lowly donor newsletter is your ticket to
success. Michelle Sanders Brinson of Nashville Rescue Mission, who
took our class Nonprofit Newsletters | Basics & MoreTM in 2013, raises
over $2 million a year through their print newsletter alone!

Powerful newsletters and powerful appeals have equal revenue-
generating ability. But there’s the secret: powerful. Once you
understand donor-focused copywriting that really pulls, you can
develop your own “rinse and repeat” system!

February’s Basics & More™ Courses
Our Basics & More™ ecourses were created to integrate seamlessly with your busy life —
and your budget. These accessible 4-6 week classes run the gamut of fundraising
fundamentals, from A through Z. Plus, they bring all of the members of your organization on
board, engaged in working, learning, and implementing — together!

 • Board Fundraising
 • Nonprofit Newsletters (Print & Email)

February | 2017

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

 1 2 3 4 5

 Groundhog Day

 6 7 8 9 10 11 12

 Tu Bishvat

 13 14 15 16 17 18 19

 Valentine's Day

 20 21 22 23 24 25 26

 Presidents Day

 27 28

 Mardi Gras

EVENTS
 What’s On This Month:
 Feb 4 | World Cancer Day Feb 13 | World Radio Day Feb 20 | Love Your Pet Day
 Feb 5 | Super Bowl Feb 14 | National Have A Heart Day Feb 20 | World Day for Social Justice

2017

 March
March’s Attitude of Gratitude Idea
Marissa Johnson from Anderson University writes, “We show our donors they matter by hosting TAG Day at our university. TAG stands for "Thank a Giver" and is a great way
to get students involved. We hang bright orange tags all over items on campus that have been provided by donors, and we encourage students to share a selfie with a
tag and to hashtag the photo with #AUTAGDay. We then reshare these photos on social media (along with posts about the history of some of the items we tag) and we
share the student photos in our newsletter too.”

Launch (and grow) your monthly giving program!
“You don't have to be good to start...you just have to start to be good!”
― Joe Sabah

The 2016 M&R Benchmarks Study revealed that monthly giving accounts for
17% of all online revenue — and monthly giving is growing markedly faster
than one-time giving.

How will you be growing your organization’s monthly giving in 2017?
Sustained giving fosters donor retention and loyalty. If you’re starting out
small, don’t be discouraged! You’ve got to begin somewhere, and the time
is now. My course on monthly giving will guide you, whether you’re building
your program from the ground-up, or your current program is in need of
overhaul.

March’s Basics & More™ Courses
Our Basics & More™ ecourses were created to integrate seamlessly with your busy life —
and your budget. These accessible 4-6 week classes run the gamut of fundraising
fundamentals, from A through Z. Plus, they bring all of the members of your organization on
board, engaged in working, learning, and implementing — together!

 • Nonprofit Monthly Giving
 • Spring Direct Mail Appeal

March | 2017

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

 1 2 3 4 5

 Ash Wednesday

 6 7 8 9 10 11 12

 13 14 15 16 17 18 19

 Saint Patrick’s Day

 20 21 22 23 24 25 26

 Spring Begins

 27 28 29 30 31

EVENTS
 What’s On This Month:
 Mar 3 | World Wildlife Day Mar 14 | International Ask A Question Day Mar 22 | World Water Day
 Mar 8 | International Women’s Day Mar 20 | National Agriculture Day Mar 23 | World Puppy Day
 Mar 8 | Day for Women's Rights & Mar 20 | International Day of Happiness Mar 23-25 | NTEN 2017 (Washington, DC)
 International Peace Mar 21 | International Day of Forests Mar 27 | Education and Sharing Day
 Mar 13 | Good Samaritan Involvement Mar 21 | World Poetry Day Mar 30 | National Doctors Day
 Day

2017

 April
April’s Attitude of Gratitude Idea
Emmily Longenecker of Bridge of Hope’s methods of gratitude include: “Thank you calls for every gift that we receive. Visits to get to know our supporters better.
And something new this year...we are giving our Leaders of Hope Society (our givers at the $1000+ range) a 2017 Bridge Calendar! Featuring a local Bridge from 13
of our Bridge of Hope Locations. We had a fun music by the bridge launch party for our calendar where we had an afternoon of music in a local park (also a
featured bridge on our cover).”

How are you making your donors feel?
“People will forget what you said. People will forget what you did. But people
will never forget how you made them feel.”
― Maya Angelou

To always lead with gratitude is a lesson I learned at my Grandma’s knee.
When you keep your donor front and center at all times, and make sure
you’re letting them know how much their support means to your work — not
only with a one time thank you letter, but throughout the year — you’ll find
that your fundraising follows. I’ve seen major gifts happen, without an ask!
Fundraising magic can only happen through gratitude.

April’s Basics & More™ Courses
Our Basics & More™ ecourses were created to integrate seamlessly with your busy life —
and your budget. These accessible 4-6 week classes run the gamut of fundraising
fundamentals, from A through Z. Plus, they bring all of the members of your organization on
board, engaged in working, learning, and implementing — together!

 • The Power of Thank You
 • Donor Acquisition 101

April | 2017

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

 1 2

 April Fool’s Day

 3 4 5 6 7 8 9

 Palm Sunday

 10 11 12 13 14 15 16

 Passover Begins Holy Thursday Good Friday Easter Sunday

 17 18 19 20 21 22 23

 Passover Ends

 24 25 26 27 28 29 30

EVENTS
 What’s On This Month:
 Apr 2 | World Autism Day Apr 11 | World Parkinson's Disease Day Apr 28 | Arbor Day
 Apr 2 | International Children's Book Day Apr 22 | Earth Day Apr 30 | International Jazz Day
 Apr 7 | World Health Day Apr 23 | Holocaust Remembrance Day Apr30 - May2 | AFP International
 Apr 10 | National Siblings Day Apr 25 | Malaria Awareness Day (San Francisco, CA)

2017

 May
May’s Attitude of Gratitude Idea
University fundraiser Gillian Doucet, CFRE, writes, “One of the ways I recently implemented to thank donors was a "Thanking Calendar". It is based on your 12 months
Fundraising and Marketing calendar. I want to ensure donors of all levels feel the love. So, there is something planned each month. Either we send an e-mail with a quick
update on funds being used, such as our Bursary program - i.e. in September we sent out a picture of happy students gathered with a note that said, "41 families are able
to attend our school because of you". And for those who specifically supported capital we sent out an e-mail with a picture of happy students chatting and engaging with
one another using the new space that said, "Thank you for developing our community". Or we send an article through e-mail or mail by a student expressing their gratitude
for the school for one reason or another.”

Are you leaving money on the table?
“You can only perceive real beauty in a person as they get older.”
― Anouk Aimee

It’s time to debunk some myths. How old is the typical donor? The numbers
may surprise you. Donors aged 65 and older comprise the largest slice of the
American charity pie and those under age 35 comprise the smallest slice.

Do you think that bequests are “something only the wealthy do?” Fact: the
majority of bequests are left by middle-class women. So if you haven’t been
actively promoting planned giving, you’re not only leaving money on the
table, but you’re robbing your donors of the opportunity to leave a lasting
legacy!

May’s Basics & More™ Courses
Our Basics & More™ ecourses were created to integrate seamlessly with your busy life —
and your budget. These accessible 4-6 week classes run the gamut of fundraising
fundamentals, from A through Z. Plus, they bring all of the members of your organization on
board, engaged in working, learning, and implementing — together!

 • Planned Giving
 • Hiring Your First Development Director

May | 2017

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

 1 2 3 4 5 6 7

 Cinco de Mayo

 8 9 10 11 12 13 14

 Mother’s Day

 15 16 17 18 19 20 21

 Armed Forces Day

 22 23 24 25 26 27 28

 Ascension Ramadan Begins

 29 30 31

 Memorial Day

EVENTS
 What’s On This Month:
 May 1 | Loyalty Day May 3 | World Press Freedom May 24 | National Brother Day
 May 1 | May Day May 15 | International Day of Families
 May 2 | National Teacher Day May 18 | International Museum Day

2017

 June
June’s Attitude of Gratitude Idea
Keep it personal like Claudia Soto-Neira, Director of Marketing and Development for KidWorks Community Development Corporation. She says, “I am originally from
Colombia, South America, and I travel there once or twice per year. Since I’m a coffee lover, I always find out who of my organization’s supporters are coffee lovers too. I
buy a bunch of premium organic Colombian coffee in nice-looking authentic bags, and upon my return I personally deliver them. They love it! It doesn’t cost much, and
my donors feel truly special.”

Making major gift mastery happen!
“Let gratitude be the pillow upon which you kneel to say your nightly prayer.
And let faith be the bridge you build to overcome evil and welcome good.”
― Maya Angelou

Any strong fundraising program has a strong major donor program at its core.
Yet I’m forever hearing: “Funders aren’t interested in us because we don’t
help (a) kitties (b) puppies (c) women (d) children!” It’s almost too easy for
me to trace this back to the most damaging mindset to afflict our sector: a
mentality of lack.

Rather than focusing on lack, zero in on the amazing donors who
make your work possible . Stop thinking the grass is greener somewhere
else and instead, create a focused strategy for every donor in your
database. Chances are, the secret to major gifts is right under your nose!

June’s Basics & More™ Courses
Our Basics & More™ ecourses were created to integrate seamlessly with your busy life —
and your budget. These accessible 4-6 week classes run the gamut of fundraising
fundamentals, from A through Z. Plus, they bring all of the members of your organization on
board, engaged in working, learning, and implementing — together!

 • Getting Started With Major Gifts Fundraising
 • Fundraising With Businesses

June | 2017

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

 1 2 3 4

 Pentecost

 5 6 7 8 9 10 11

 12 13 14 15 16 17 18

 Father’s Day

 19 20 21 22 23 24 25

 Summer Solstice Ramadan Ends

 26 27 28 29 30

EVENTS
 What’s On This Month:
 June 1 | Stand For Children Day June 5 | World Environment Day June 23 | Public Service Day
 June 4 | International Day of Innocent June 8 | World Oceans Day June 26 | Day Against Drug Abuse &
 Children & Victims of June 12 | Loving Day Illicit Trafficking
 Aggression June 17 | World Day To Combat
 Desertification and Drought

2017

 July
July’s Attitude of Gratitude Idea
Alice-Anne Harwood Sherrill, Vice President/Chief Development Officer of the Central Connecticut Coast YMCA, recognizes loyalty. She writes: “We are sending
anniversary cards to any donors who have given 10, 5 and 3 consecutive years.”

Humanity needs stories, and so does fundraising!
“To hell with facts! We need stories!”
― Ken Kesey

Seth Godin says, "The story's about the donor. Every time someone donates
to a good cause, they're buying a story, a story that’s worth more than the
amount they donated. It might be the story of doing the right thing, or fitting
in, or pleasing a friend or honoring a memory, but the story has value. For
many, it's the story of what it means to be part of a community.”

How are you capturing and sharing your organization’s stories? Your donor
stories? Your volunteer stories?

July’s Basics & More™ Courses
Our Basics & More™ ecourses were created to integrate seamlessly with your busy life —
and your budget. These accessible 4-6 week classes run the gamut of fundraising
fundamentals, from A through Z. Plus, they bring all of the members of your organization on
board, engaged in working, learning, and implementing — together!

 • Getting to Your First $1 Million
 • Nonprofit Storytelling